Big Google Adwords Tips For Small Businesses For a small business, many main avenues of advertising can be financially daunting, with outcomes that are difficult to predict - sometimes it can feel like you might as well be taking your last pennies and throwing them into a well for good luck. Adwords has been developed with a relatively level playing field, which means that anyone can dive in and experience the lift it can give your business. Google Ad services are perfect for small businesses, where you can choose your budget and only spend if your link is clicked - the only problem now is competition, and it is fierce. If your small business is trying out an Adwords campaign, here are some handy tips to get the most out of your budget.
Start With Google Search: Google offers a range of great tools, like Google Display Network and Google Search Partner, which can be helpful for many businesses. However, if you’re starting out on your Adwords campaigns and your budget is limited, we usually advise sticking to advertising on Google Search only.
Geo-Targeting: This one is simple; if your product or service is specific to a certain area, then you can narrow your advertising efforts down and target that location. Whether it’s a postcode, neighbourhood, proximity, or country, you can ensure that your money is not being wasted on clicks coming in from areas you don’t supply.
Choose Your Keywords Well: Your keyword selection will make or break your whole campaign, so don’t be afraid to take a little time and consider your options. Start with your branded keywords, such as your product/service and your company name for the best ROI. Google Ads can give your business 50% more clicks even if you’re already ranked #1, so an Adwords campaign should never be overlooked. Find long-tail keywords in your niche that you could use in your campaign too, as these are more specific to the user’s needs and to your business, so you’ll find more viewers who are looking for a product or service that matches what you’re offering. For example, if you own a electronics store, you could target words such as electronics store’, but this is rather generic and would result in some stiff competition. Instead, think ‘computer tablet laptop smartphone store perth western australia’, for specific customer searches in your area.