Important Ranking Factors for SEO Perth Business Owners Should Consider Although it may have been around for years, when it comes to SEO in Perth, business owners may be unaware that the periodic changes made by Google can have a dramatic impact on the strategy success. As specialists in SEO services, we keep alert to the algorithm changes and appreciate that there are hundreds of factors that will determine your search ranking. However, you don’t need to focus on all of them, so here are some of the most important to maximize your SEO and marketing efforts.
Quality Content Anyone with even a passing interest in SEO is likely to have heard the phrase “Content is King,� and this is not set to change. The top priority of Google is to provide the most relevant responses to search queries. So, quality, fresh content not only appeals to visitors, but it can also help your search ranking. In addition to ensuring your content matches keywords and search terms, it is a good idea to offer comprehensive and informative content. Research shows that long form content can boost your ranking, with the average top ten results offering 1000 words plus. Genuine Backlinks Backlinks continue to be an important factor for ranking, as they provide Google with recognition of reliable, good content. However, it is crucial that your backlinks are genuine with authority sites signaling that your page is worth a higher ranking. Blackhat or shady methods of back linking may appear a good idea but could end up getting your site penalized or even removed from indexing. Keywords
Yes, keywords still matter, but it is also crucial in how they are used. Not only do you need to ensure that your keywords are appropriate to your content, but they should be strategically used. Using keywords in the URL, tags, meta description and text body will help Google to more effectively analyze your page. However, Google can gain a better understanding of your site if the keywords flow naturally within the content and terms related to the main keyword are used. Site Speed Your site space can also have an indirect influence on your SEO. If your website is slow, the search engine will crawl fewer pages, which can impact your indexation negatively. Additionally, slower pages compromise user experience and increase your bounce rates. If your website is slow to load, most users are unlikely to wait patiently for it, so they will click away to return to the search results. This is monitored and measured by Google; it is likely to determine that your content is not interesting or appropriate for the search term. According to research, a top ranking website can have a site speed that is as much as 17% faster than the page ranked at number ten. Mobile Friendliness Finally, you need to consider how your website will be viewed on different devices. A large proportion of global web traffic is now attributed to mobile devices, and Google wants to ensure these users do not suffer from a poor experience. If you’re looking for help with SEO Services, you should speak to us. As an established SEO company in Perth, we can assist you with all aspects of SEO and our team would be delighted to answer any of your queries or questions.