insights
Book Rec
Brave New Work:
Make it personal
Aaron Dignan has found that nearly everyone in the business world faces the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and much more. What’s an entrepreneur to do to find a solution? There’s one thing you can’t do. Dignan says you can’t fix a team, department or organization by tinkering around the edges. It takes having the where with all to completely reinvent your the way you operate. Dignan takes you on a journey to see how others have learned to work smarter, healthier, and more effective. Not through top down mandates, but through a groundswell of autonomy, trust and transparency. This is just the kind of advice your company needs to improve the way you do business. The only question is, are you ready?
Survey shows why today's consumer like to feel special
Are You Ready to Reinvent Your Organization? By Aaron Dignan
When it comes to personalization, the feeling means something different to everyone. And it today's ultra-competitive retail lanscape, that's an important nugget to embrace. For example, according to Epsilon's "The Power of Me: The Impact of Personalization on Marketing Performance" report, 80 percent of consumers are more likely to do business with a company if it offers a personalized experience. That goes a long way toward creating a sense of security and trust with your community of customers. Here's a look at how today's consumers interpret the personalization experience:
32%
All about the experience When it comes to engraining yourself with your customers, it's all about what they walk away with. According to Set Creative's "The Value of Experience" report, 73 percent of people are more likely to purchase a product if they’ve participated in a brand experience. In addition, 40 percent of U.S. adults have upped their spend on new experiences over the past two years, with that number jumping to 62 percent among affluent milllennials. Interestingly, as part of the study, Set Creative held a themed experience around the launch of a fictitious orange drink brand called Sevillian. Those involved in the event said they felt entertained (66 percent), engaged (54 percent) and satisfied (37 percent). Something to think about as your market your craft brand.
4
CRAFT BRAND AND MARKETING
MARCH/APRIL 2019
CBAM-MAG.COM
Customization
32% Service
16%
Discounts/offers
8%
Specific products/services
7%
Convenience
