SEO Tips To Increase Your Organic Traffic

Off Page SEO Tips To Increase Your Organic Traffic SEO, or search engine optimization, is the art - as well as the science - of getting your website on the first page of results for search engines like Google, Bing, and Yahoo. There are two reasons users utilize search engines - to find information (informational query) and to purchase goods and services (commercial query).

Statistics show that 93% of website traffic comes from search engine results. 80% of users ignore advertisements that pop up in search engines, and 75% of searchers never go beyond page 2 of search results.

In order for search engine optimization services to be effective, a good SEO strategy should include both on-page and off-page SEO content. 50% of ranking factors are connected to your off-page SEO efforts, and although search engine algorithms are constantly changing, your SEO efforts outside of your website will always matter.

What Exactly Is Off-Page SEO? The goal of an SEO off-page strategy is to improve the popularity, credibility, authority, and relevance across the web. These are tactics and efforts that are deployed outside of your website’s domain, and do not involve publishing or optimizing content on your site.

Off-Site SEO Strategy Best Practices 1. Link Building Link building is the first thing that comes to mind in regards to off-page SEO. When used in conjunction with technical and solid on-page SEO foundations, link building is one of the most instrumental forces in driving organic traffic to your website - especially in very competitive industries.

Link building is the process of building back-links to a website (links that send a viewer to your site from somewhere else on the web) in order to increase search engine visibility. When those backlinks come from a trusted source, they provide a massive boost to your website.

Google reps have often stressed the importance of quality content for higher search result rankings, with quality backlinks coming in at a close second. The best Charlotte SEO experts

know how to get good quality links from authoritative sites, and avoid those links that are spammy or sketchy that don’t produce results.

2. Increase the E-A-T of Your Brand E-A-T stands for Expertise, Authoritativeness and Trustworthiness. In order to remain in good standing with Google, you must improve the E-A-T of your website content.

An important aspect of your SEO off-site strategy is expertise in your niche market, and you must be able to demonstrate how well you know that market. You must be able to provide your readers with truthful, useful, and accurate information in addition to showing the right credentials. The better you demonstrate your expertise, the more authority you gain for your website.

Authoritativeness provides real-life proof to your readers that you know what you're doing. Case studies that prove (not just tell) the results your products or services have provided personify the extent of your knowledge on the given subject. You can also highlight your authoritativeness through content like blogs, articles, webinars, videos, and podcasts.

After successfully demonstrating your authoritativeness, trustworthiness is established.

Technical SEO is another way to improve your trustworthiness. An eCommerce website, for example, should have SSL certificate implementation in addition to page optimization to prove trustworthiness not only to website visitors, but search engines as well. According to Google, 70% of first page results on the search engine results pages (SERPs) come from SSL-certified websites. If your trustworthiness begins to decline, you may require reputation management from an experienced digital marketing Charlotte NC agency that offers this type of service.

3. Content Marketing and Social Media Optimization You’d be hard pressed to come up with good off-page SEO examples without citing content marketing. The two go hand in hand, and neither are successful without the other. There are those who believe content marketing only involves publishing content on your website, but speak with an SEO expert and they will tell you it involves so much more.

What is content marketing exactly? It is the process of creating, distributing, and publishing engaging and informative content for your target audience. You must create content that is relevant, compelling, and valuable to the reader. Aside from link building purposes, content marketing can be included in your PR and social media marketing campaigns.

Social media is an animal of its own in the world of off-page SEO. As social media platforms are notorious for having “nofollow” links, linking from these sites won’t pass any authority to your website. You may be wondering, then, what is the purpose of social media for off-page SEO? The primary goal of social media optimization for SEO is to build brand awareness, increase lead generation, and generate organic traffic to your website. These three reasons are exactly why SEO link-building services should include social media in the overall strategy.

The visibility of your website on major search engines is as much a science as it is an art. Your goal should be to work with the best and most experienced SEO company possible to obtain a high ranking for specific keyword phrases within Search Engine Results Pages (SERP), whether that be on Google, Bing, Yahoo, MSN, or other search sites.

For more than 20 years, Animink has provided digital services across the board, including web development and search engine optimization services to help you earn business through online search results. The rankings for your site take time, and are created organically through optimization of your website. Your SEO strategy will need to be nurtured as it grows, generating more and more business for your company as the campaign matures. Your website and SEO campaign become a living, breathing entity that requires constant updates and new information via SEO services. Contact Animink today to learn more.