ImproveYour Social Signals for SEO
Search engine optimization - referred to as SEO - is multidisciplinary, which means that working on other aspects of your digital marketing strategy can provide valuable benefits to how your web pages perform on search engine results pages (SERPs).This includes efforts to improve social signals on the pages of your website and your social media strategy
Improved social signals do not directly result in higher ranking positions on SERPs.Although the relationship between SEO and social signals is an indirect one, efforts to improve your visibility on social media are absolutely related to your SEO efforts.This is why it is so important for digital marketers to leverage and understand the relationship between the two
What are social signals?
Asocial signal is any interaction with a social media profile or the content it contains These interactions are only thought of as social media engagement from a social media marketing standpoint From an SEO standpoint, however, the same interactions are signals that let search engines like Google, Bing,Yahoo, etc , understand the popularity, reliability, and identity of a social media profile, post, or user.
How do social signals affect SEO efforts?
Although industry experts are still somewhat in disagreement about how exactly social signals impact SEO performance, strong inferences can be made in regards to the indirect impact social signals have on website ranking based on the confirmed ranking factors that overlap with the social media presence of a website
We can confidently say that Google is looking for signals that connect a website to specific social profile URLs, with the goal of connecting these websites to their respective social media pages. Google indexes these social profiles, which means they will rank in the SERPs.
Although your branded search results are not as important to ranking as your targeted keywords, it is still a very important factor in your SEO reputation management strategy Google your business name, and yourTwitter, Instagram, Facebook, or LinkedIn page will most likely rank on page one.
5 ways to improve your social signals for SEO
Putting in the effort to improve your social signals can have a positive impact on your overall SEO results, as well as other areas of your digital marketing strategy. We’ve listed below 5 ways to improve your social signals and increase the online visibility of your website pages.
1 Link your website and social media pages
As mentioned above, Google wants to connect websites to their social media accounts. You can make this process easier for Google by ensuring that your website links to your social media accounts, and that your social media accounts link back to your website
This is one of the easiest and most basic steps you can take, but also one the most important ones In the past, an seo company in Charlotte would use a social media schema to directly communicate their social media pages to Google, but Google has fazed out this type of schema Today, reciprocal linking makes it easier for Google to automatically identify the connection between your website and your social media pages
2. Social media profile optimization.
Your social media profile pages benefit from on-page optimization in the same manner as your web pages and blog posts By including your targeted keywords in editable areas of your profile pages - like Services,About Us, or Products for example - Google can better understand the relationship of your website to those keywords
You should always completely fill out every section of your social media profile pages because Google crawls and renders the content of these pages to get a better understanding of what your business is about.Think of it as an extra opportunity to add important keywords that are related to your business
3. Regularly promote your content across your social media channels. Creating social media posts that do not link directly to your website content has very little to no benefit for your SEO efforts In order to indirectly gain SEO benefits, your posts should include backlinks to your website pages.
You can see great SEO benefits if you are regularly posting new content on your website like articles and blogs when you post and backlink them from your social media pages. The more content you share, the higher chances you have of earning likes, comments, shares, and engagements.
4 Make your content easily shareable with social plugins
It’s human nature to want things to be easier. It is therefore often the case that visitors to your website are more likely to share your content when it is easy for them to do When a website visitor wants to share content they find on your pages, the addition of social plugins makes it easy for them and they aren’t required to take any additional steps.
As an example, you can add social icons that “stick” as the user scrolls through your blog posts, making it easier - and much more likely - that they will share your content on their social media channels
5. Respond to comments and shares.
To increase your social signals, you have to be active on social media Responding to comments and shares in a timely manner shows users that your profile is managed by an actual person, and that their thoughts and feelings about the content matters to you as a business
Actively engaging with your social audience also gives you more opportunities to share additional relevant content links to other pages of your website with your followers
Conclusion
There is no doubt that the relationship between SEO and social signals is important Combining your SEO and social media strategies is a great way to increase your online presence and visibility You will likely see measurable results with time and consistency
It’s also important to have the right team in place to manage the daily tasks that are required to increase social signals Since 1998,Animink has created business solutions to help streamline operations, including building apps, assisting with digital marketing to drive traffic to your site, managing social media presences, and so much more.An experienced, professional, and knowledgeable web development and software development company,Animink culminates a creative process that provides their clients with a better online experience for their visitors, that in turn creates loyal customers Visit the Animink website today to learn more
