spotlight on FOrMIa best onboarD aMenities - business cLass Tell us a little about the product, its background and how it came to market. A Bringing EVA Air and Salvatore Ferragamo together was a natural match. The airline’s service ethic and constant focus on innovation and quality are attributes which blend perfectly with Ferragamo’s values and reputation for excellence. Our Ferragamo bags are elegantly designed and made of the finest materials, and feature a finely embossed pattern inspired by ancient Taiwanese majolica tiles. What do you think puts this product ahead of others in the same field? A We are particularly proud of the way these kits achieve a harmonious blend between ancient Taiwanese culture, as represented by EVA, and top-end contemporary fashion, exemplified by
Ferragamo. Never before have two such distinct cultures been brought together: EVA with its strong Taiwanese personality and Ferragamo which is globally admired for its Italian identity. What need or onboard trend does the product address? A The endorsement of a reputable brand, such as Ferragamo, is vital in today’s in-flight amenities scene. A brand like Ferragamo transfers those attributes to the airline, helping to convey character and excellence. What product trends/airline demands will you be responding to next? A We will continue to focus on what we do best: creating unique and bespoke collaborations between our airline customers and leading brands to further
evolve the onboard experience our customers provide for their passengers. How does your team develop or source new onboard products? A We at FORMIA never rest on our laurels but work hard to maintain our market leading position. This means listening carefully to our airline clients, understanding their ambitions and devising creative products to meet their goal of constantly improving their passengers’ flight experiences. How will winning an Onboard Hospitality Award help your business? A The OBH Awards are a wonderful recognition of FORMIA’s work – and also a tribute to the vision of our airline and brand partners with whom it is a pleasure to collaborate.
This award is a tribute to the vision of our airline and brand partners, with whom it is a pleasure to collaborate
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