Celebrating excellence and innovation for the onboard hospitality industry
ENTRIES GUIDE 2024
Born in Amsterdam, raised by the world.
In the ever-evolving world of travel, the role of onboard hospitality is more vital than ever.
The Onboard Hospitality Awards in 2024 represent a major milestone, the tenth year of our prestigious awards. We are proud to honour excellence and innovation in an industry which is constantly soaring to new heights. These awards are a testament to the unwavering commitment of countless individuals and organisations dedicated to enhancing the passenger experience. For a decade, we have been at the forefront of recognising the achievements and contributions of people and companies continuously striving to elevate air, rail, ferry and cruise travel into truly memorable journeys.
In a world rich with recognitions and accolades it is crucial to identify the awards that truly matter, the ones that hold genuine significance within an industry. The Onboard Hospitality Awards are that beacon of excellence.
The Onboard Hospitality Awards stand as a symbol of relentless innovation, dedication and the constant pursuit of improving the onboard experience. We thank you for sharing with us ten years of innovation and excellence, and look forward to celebrating all our industry has to offer for decades to come.
April Waterston Editor, Onboard Hospitality Magazine
HOW IT WORKS
Entries are submitted by both suppliers and transport operators
Every entry is published on our website where they can be viewed for one year
Online voting by our industry readership of 25,000+
Finalists are announced as determined by online voting
Finalists are judged in-person by our expert panel to determine the winners
Winners are announced at WTCE Tuesday May 28, 5pm, Taste of Travel Theatre
JUDGEMENT DAY
Key to the enduring success of the Onboard Hospitality Awards is our unique judging process, of which we are extremely proud.
Peer pressure
All entries are first voted for online by our international readership. This allows for informed peer-to-peer recognition. Those eligible to vote are our readers, the buyers and suppliers of onboard hospitality – the people we believe are best placed to recognise a good product or service, or a true innovation. These are the people – you and your industry colleagues – who really are in the know; industry insiders with expertise in the field. The online voting
Our commitment to honest and transparent judging…
determines who makes it to the final round. These entries are then invited to provide product samples to be judged in-person by our expert judging panel.
Expert opinions
Our judges are experts with many years of onboard hospitality experience. They include buyers and decision-makers from airlines and rail companies, as well as chefs and caterers, industry consultants and professional travellers.
This year the international panel has brought together experts from Canada, the US, the Middle East, Australia and Europe. People with experience of working on every continent are represented and involved, offering a global perspective.
JUDGING CRITERIA
FIRST IMPRESSIONS • INNOVATION • QUALITY • DURABILITY • LIFESPAN • WEIGHT • USEFULNESS • DESIGN •FUNC TIONALITY • TASTE • CONTENT • ADDING TO THE CUSTOMER EXPERIENCE
Simon Soni Onboard Experience Consultant
Ryan Ghee COO, Future Travel Experience
Sandra PineauBoddison Partner, The Hayward Partnership
Yann Bayeul Catering Product & Service Manager, Eurostar
Caroline Thompson Independent Consultant, Brown Sugar Development
Lance Hayward Founder, The Hayward Partnership
Steve Walpole Professional Chef Consultant
Melissa Adamski Travel Nutrition Expert, Nutted Out Nutrition
Kelly Stevenson Director, JetVine
Sarah Revell Sales Manager UK & Europe, Rocky Mountaineer
Paul Mills Head of Inflight Services, Virgin Atlantic
Anne De Hauw Founder, IN Air Travel Experience
Keith Yates Executive Chairman, Yates+Partners
Louise Leaupepe Inflight experience, Riyadh Air
Bassem Riahi Director Onboard Experience, Air Canada
Mike Crump Brand Experience Director, Acumen Design Associates
Summer Staninski Market Research Analyst, Valour Consultancy
Adecade of innovation, collaboration and celebration marks a remarkable journey for the Onboard Hospitality Awards. As we reflect on this milestone, we are honoured to share the voices of those who have helped make these awards a symbol of industry excellence.
Mark Russell, CEO of Linstol, captures the essence of our awards: "Winning an Onboard Hospitality Award is a celebration of partnership and recognition of hard work across teams. It is the highest honour."
Ellie Parkes of John Horsfall highlights the significance of recognising the finer details: "The small onboard details can get lost in the promotion of large-scale airline projects, so it's wonderful to have awards for the little things which make a passenger's journey extra special."
Fernanda Veiga from Kaelis emphasises the impact of recognition: "Winning an award is considered a recognition of excellence and that our teamwork has made a significant impact and contribution to our customers and our industry."
As we mark a decade of excellence, we extend our gratitude to all participants. Together, we champion innovation, inspire collaboration, and set new standards.
Here's to a future filled with even greater achievements, as we continue to celebrate innovation for years to come. •
COMFORT
ANA
Made from sustainably sourced cotton canvas and recycled PU, these 100% vegan kits in two styles debut luxury British brand Ettinger onboard. linstol.com
Air India
An expanded folio-style bag created in collaboration with Italian luxury brand Ferragamo. A functional and reusable bag that showcases Indian motifs. buzzproducts.com
Oman Air
Featuring a bespoke selection of fragrance and skincare products, this kit design draws inspiration from Oman’s nature and heritage. omanair.com
SWISS
A timeless, sophisticated design, reflecting Zimmerli’s craftsmanship. Four designs in three colourways made from 100% recycled materials. swiss.com
Japan Airlines
Zero Halliburton’s durable hard-shell pouches are paired with interiors designed by welfare company Heralbony. Includes L’Occitane skin care products. wessco.net
FINALIST
United Airlines, Hawaii route
Reusable pouch featuring artwork from local artist in four designs. Uses recycled materials and features Ua Body toiletries (supplied by WESSCO). linstol.com
Etihad Airways
A large folio bag created with Giorgio Armani and luxury wellbeing brand ESPA. Available in four collectible colours and big enough for pyjamas and slippers. buzzproducts.com
Air France
Like a luxury case, this box with drawer opens to reveal a second colour and luxury products. An embossed seahorse and topstitching add further style. airfrance.fr
FINALIST
Aircalin
Featuring artwork from four local artists who took inspiration from local nature, culture and spirituality. Products were selected with sustainability in mind. aircalin.com
Air India
Exclusive Ferragamo skin products are presented in collectible trapeze folio-style bags which showcase unique Indian motifs. buzzproducts.com
Discover Airlines
Features traditional amenities plus a water-resistant Travel Buddy pouch that can be used post flight to keep phones and valuables safe. gategroup.com
EVA Air
In collaboration with Giorgio Armani, two bespoke collectibles with a selection of the designer travel items and Malin+Goetz toiletries. buzzproducts.com
Scandinavian Airlines
A partnership with bedding brand, DUX, showcasing Scandinavian simplicity and functionality with reuse in mind. Bio-degradable. gategroup.com
ANA
A debut collaboration between luxury British brand, Ettinger, and beauty brand, AVEDA, with an added eco-shopper bag. linstol.com
Azores Airlines
Designed to redefine convenience while championing sustainability with themes Breathe, Wonder, Dream, Magical and Inspire drawn from the aircraft fleet. kaelis.world
United trans-con flights
A ‘self-care’ kit debuting Asutra, a wellness brand championed by Venus Williams. Aims to promote eco-focused wellness inflight. procurall.com
Iberia
An eco-conscious kit with carefully selected accessories and natural products and options to take only those items required. kaelis.world
Icelandair
Made of high quality Kraft paper and featuring the work of Icelandic artist Sara Riel who was asked to reflect the essence of the home nation’s character. skysupply.de
Etihad Airways
A co-branded folio/clutch bag and iconic cube bag featuring Giorgio Armani style and ESPA inflight wellness products. buzzproducts.com
Qantas
A collaboration with Australian fashion designer Rebecca Valance whose designs pay homage to New York glamour. watermark1980.com
Brussels Airlines
Created by bringing a handbag designer, a skincare expert and an artist together, all focused on a kit styled for a boutique hotel-in-the-air experience. cliponboard.com
Oman Air
In collaboration with Buzz, these bag designs have been inspired by the beautiful natural landscapes of Oman and support local Omani artists. omanair.com
Turkish Airlines
This is an exclusive partnership with Ferragamo for branded kits that can double as a toiletries bag or as an elegant clutch bag post flight. turkishairlines.com
United Airlines
Stylish, durable belt bags made from recycled plastic and featuring a range of exclusive inflight Therabody skincare essentials. wessco.net
TAP Air Portugal
Pouches, in four different colours, created with Portuguese brand Benamôr to reflect the character of the airline’s home nation. skysupply.de
Air Astana male Sleek and stylish, consciouslydesigned kits featuring the iconic Samsonite hard cases in eight collectible colourways. airastana.com
These kits highlight the talents of eight Latin American artists blending cultural richness with all-natural, vegan cosmetics from Feito Brasil. wessco.net
Air Astana unisex
Four chic functional bag styles which debut products from luxury French fashion brand, Ungaro, onboard. Items wrapped in FSC certified kraft paper. airastana.com
Hawaiian Airlines
A partnership with Hawaii lifestyle brand Noho Home created to bring a la carte comforts of home onboard in an eco-conscious way. hawaiianairlines.com
DID YOU KNOW?
OUR JUDGES ASSESS ALL ELEMENTS OF AMENITIES, SUCH AS THE MATERIALS USED, THE BUILD QUALITY, THE CONTENTS AND ITS PACKAGING
Air Astana female Sleek and stylish, consciouslydesigned kits featuring the iconic Samsonite hard cases in eight collectible colourways. airastana.com
Qatar Airways
This special-edition Breast Cancer Awareness kit paired with optional Diptyque gift box on the return leg, featuring the cancer awareness ribbon. qatarairways.com
India
A TUMI branded zip pouch in black and and gunmetal colourways with contrasting red. Includes a VERSO lipsalve and TUMI eyemask. buzzproducts.com
United Airlines
Collectible series of three Kipling kits featuring the brand’s iconic crinkled fabric and monkey mascot, plus Taiwan’s new iconic National Taichung Theatre. cliponboard.com
A compact, eco-conscious felt pouch made from recycled materials and containing an assortment of Therabody skincare essentials. wessco.net
Air Astana
A bottle holder, in multiple bright colours, which doubles as an amenity pouch that contains all the inflight essentials. kaelis.world
Finnair
A stylish and minimalistic lightweight kraft paper pouch in two Marimekko prints. Simple and compact with post flight use. Supplied by Skysupply. finnair.com
Hawaiian Airlines
A recycled, felt amenity bag paired with eco-focused products. A collaboration with Noho Home. Designs and inspired by the marvel of flight. hawaiianairlines.com
Turkish Airlines
A souvenir UEFA-branded amenity kit to mark the airline’s sponsorship of the UEFA Champions League. Pouch and eyemask in rPET. bayart-innovations.com
Qatar Airways
A special-edition breast cancer awareness kit containing travel essentials, and with packaging endorsing the ‘Think Pink!’ campaign. qatarairways.com
Etihad Airways
A gifted tote bag in four collectible designs with inflight essentials including a Beekman hand cream and sustainable fleece blanket. kaelis.world
Air New Zealand blanket
Woven in 100% modacrylic, this Economy blanket is practical and durable and reflects the thoughtful design concepts of the cabin. johnhorsfall.com
Icelandair blanket/pillow
Inspired by the grandeur of Iceland’s mountains, this Economy cabin blanket and pillow are crafted from recycled PET. wessco.net
Hawaiian Airlines
Blanket and pillow set for the Premium Economy cabin with a focus on sustainability and a design rooted in the aloha spirit. wessco.net
Qatar Airways
A bespoke Hajj kit containing a convenient assortment of essentials for the pilgrimage journey, all in a reusable bag. kaelis.world
- ECONOMY
Air Vistara disposable linen
Disposable cotton napkins, table cloth, tray liner and coasters which aim to redefine luxury with an unwavering focus on sustainability. ncmltd.net
Air Astana blanket
A special edition premium winter blanket blending eco-friendly innovation with luxury and created from sustainable materials. procurall.com
Hawaiian Airlines bedding
A luxury ensemble including a plush mattress pad, sumptuous quilt and soft pillow for Business. Designed by lifestyle brand Noho Home. wessco.net
ONBOARD TEXTILES PLAY A VITAL ROLE IN AIDING COMFORT AND SLEEP, THEY ALSO PROVIDE AN OPPORTUNITY TO COMMUNICATE BRAND VALUES
Air India duvet
A sustainable lightweight duvet for Business designed with durability and quality in mind, and infused with the updated brand identity. kaelis.world
&
United Airlines blanket
A special edition collaboration with Saks and fashion designer Claude Kameni, named one of 2023’s most promising Black designers. 100% recycled plastic. wessco.net
Etihad Airways bedding
An enhanced turn-down service featuring a 20% larger pillow with matching pillowcase and duvet set in Armani/Casa signature designs. buzzproducts.com
Air India blanket
A premium wool blend blanket in ivory and gold with a delicate border jacquard and motif inspired by traditional Sozni embroidery tdhil.com
Icelandair bedding
A plush Business duvet, soft pillow and sleek headrest cover presented rolled with an elastic band to cut single use plastic wrapping. wessco.net
Air India mattress topper
A compact and versatile cushion which transforms into a plush seat topper, reducing weight and enhancing convenience. global-c.nl
United Airlines loungewear
Made from 100% rPET for Polaris passengers. T-shirt with two-button closure and packed in a reusable drawstring bag. linstol.com
Etihad Airways loungewear
Bespoke Giorgio Armani tonal print suit inspired by the Abu Dhabi skyline, paired with plush faux fur slippers presented in a folio bag so no plastic. buzzproducts.com
Etihad Airways loungewear
Blending functionality with heritage, this loungewear, in three sizes, is made from wrinkle-free material and pairs with plush slippers. ziborainbow.com
EVA Air loungewear
This Jason Wu collaboration includes loungewear in a soft, jersey fabric plus slippers. Available in three sizes and two colours. buzzproducts.com
SWISS pyjamas
A partnership with Zimmerli to offer a short or long sleeve T-shirt paired with long trousers for First passengers. Made from sustainable BCI cotton. cliponboard.com
Air India sleeper suit
A TUMI suit made from a blend of recycled materials and cotton for softness and breathability. Presented in a reusable cottonblend bag. buzzproducts.com
Qatar Airways loungewear
A collaboration with the renowned British brand, The White Company, for a loungewear set and matching cotton slippers. qatarairways.com
Finnair/SEES collaboration
A new inflight product partnership with SEES to create a holistic aromatic scent journey that enhances the journey from ground to air. finnair.com
Virgin Atlantic beverages
A wide range of functional ‘Feel Good’ drinks offered as a way to support both passenger wellness and lifestyle choices. virginatlantic.com
Air New Zealand skincare
Aotea Skincare, a next generation inflight toiletries range with natural ingredients, healing properties and sustainable packaging/manufacture. airnewzealand.co.nz
United Airlines amenity kit
A specially-designed amenity kit for Polaris Business class created in partnership with Therabody to enhance inflight wellness. wessco.net
Air Astana wellbeing IFE
Audio programmes for meditation have been added to the airline’s inflight media library to aid passenger comfort and relaxation. airastana.com
JetBlue eco products
Sustainable puffer-style duvet and eco-earbuds presented in a mini reusable pouch for retail. Crafted from regenerative materials. procurall.com
Qatar Airways ASMR podcast
Autonomous Sensory Meridian Response programming added to the IFE library to enhance mood by triggering a tingling sensation via sound. qatarairways.com
EVER SINCE THE COVID-19 PANDEMIC, WELLBEING HAS CONTINUED TO CLIMB THE AGENDA AS A PRIORITY FOR PASSENGERS
FOOD & BEVERAGE
MENU OR MEAL
CATERING INNOVATION
SNACKS
BEVERAGES
Foodcase Potato Masala
A vegetarian potato and sweet potato curry with white rice. Created for WestJet as an ambient product to extend shelf-life and sustainability. foodcase-international.com
A Taste of Aotearoa
A menu concept sharing indigenous flavours through contemporary cuisine in the Air New Zealand Business Premier long haul cabins. airnewzealand.co.nz
Finnair Centenary Menu
A commemorative Finnair 100 menu for long-haul Business class showcasing true classics, Finnish food culture and flavours. finnair.com
Business Meal Box
An upmarket box filled with quality French recipes and regional products for breakfast or meal service on Air France. Recyclable via Servair. airfrance.fr
Upper Class Breakfast Service
Anchored in choice and personalisation, this self-select menu for Virgin Atlantic Upper Class is designed to support inflight wellness. virginatlantic.com
Kosher Meal Box
The new menus, smart packaging, plus crew- and customer-friendly designs are designed to be highly affordable and visually appealing. bangkokaircatering.com
HEALTH – FOR BOTH THE PASSENGER AND THE PLANET – IS A KEY CONSIDERATION IN DESIGNING A NEW MENU OR MEAL
Brunei ‘Kedayan’ Braised Beef
Created as an opportunity to offer unique Bruneian flavours featuring traditional use of ginger, turmeric, fresh tamarind and coconut milk. royalbruneiculinary.com
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
MENU OR MEAL
Buy-on-board Menu
Crafted for low-cost carrier, Allegiant, to offer the widest variety of buy-onboard snacks and beverages on the U.S. domestic market. allegiantair.com
FINALIST
Gourmet Menu
Designed as a collection of culinary masterpieces created with passion, creativity and fresh ingredients for Glacier Express Excellence Class. panoramic-gourmet.ch
Ricotta & spinach ravioli
Pre-cooked and deep-frozen, fresh egg pasta with tomato and basil sauce. Offered in 250g portions. Currently served on Icelandair. mvfood.it/en
FINALIST
Schnitzelkombi
Chicken schnitzel with potatoes and Almdudler or beer served on Austrian as an homage to the flavours of Viennese cuisine. retailinmotion.com
Culinary Connections Menu
Created to support Virgin Atlantic’s brand mission to be ‘Brilliantly Different’, this elevated menu for Upper Class includes lobster, steak and poke bowls. gategroup.com
FINALIST
A combination of sweet and savoury pastry bites boxed in 100% recyclable packaging. Designed for high-end inflight snacking. snackboxtogo.com
FINALIST
Tiramisu
This 50g premium Tiramisu Savoiardo includes ‘ladyfingers’ drenched in coffee and soaked with mascarpone, dusted with cocoa. mvfood.it/en
Duo Snackbox
MENU OR MEAL
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
MENU OR MEAL
MENU OR MEAL
Breakfast calzone
This breakfast calzone was created for Delta as a mid-flight snack. It is stuffed with egg and cheese and served in Delta One and the main cabin. mvfood.it/en
Mr Filbert’s Teriyaki Mochi Rice Bites
Authentic sticky Mochi rice generously seasoned with sesame Teriyaki sauce to create a crunchy Oriental snack. mrfilberts.com
Drinks snack choice
Savoursmiths Truffle and Rosemary, and Bubbly and Serrano Chilli flavour crisps offered as part of the inflight drink service and self-service snack range. virginatlantic.com
Smize Caramel Couture
Luxe caramel ribbons and a swirl of cookies are embedded in this rich salted caramel ice cream. Currently served onboard Princess Cruises. smize.com
FINALIST
‘Batik’ cakes
A medley of three cakes served as a single dish inspired by traditional Bruneian ‘kek’, merging western and Asian specialities. royalbruneiculinary.com
Oman Air movie snacks
FINALIST
A customised choice of international and local brands offered inflight to complement the Omani inflight entertainment programme. omanair.com
Mr Filbert’s Salt & Pepper Cashews
Oven-roasted cashews tumbled with sea salt and black pepper. Designed as a superior and healthier snack offering. mrfilberts.com
4700BC Crunchy Corn
Corn snacks flavoured with Himalayan salt or sour cream and onion using non-GMO corn. Vegan, cholesterol-, gluten- and palm-oil free. Halal. 4700bc.com
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
SNACK FIRST / BUSINESS
Best for onboard SNACK
ECONOMY
Cheddar Cheesies
100% cheddar and literally nothing else, these 20g packs on British Airways include crunchy baked snacks of cheese made crunchy and fridge-free. cheesies.co.uk
En Route open fold snacks
This open fold snack with lamb, cheese and caramelised onion is an artisan bread-style hot handheld item with versatility and durability. en-route.com
Foodcase pizza
Crispy handmade crust with tomato sauce and truffle bechamel, mushrooms, mozzarella, diced tomato, olive oil and oregano. foodcase-international.com
The great Kiwi snack-off
A nationwide challenge to passengers and suppliers across New Zealand to source Air New Zealand’s new snack range. airnewzealand.co.nz
Edgar & Cooper dog treats Vueling presents the first ever snacks for dogs in its buy-on-board programme. The lamb and beef bites are super tasty and wheat-free. newrest.eu
FOOD &
Chilled
Travel Snack Wraps
A four-product wrap range developed by Deli Lites Ireland under the Planet Café brand for American Airlines. Blast-frozen for freshness. delilites.com
WHEN IT COMES TO SNACKS, THE PACKAGING PLAYS A BIG ROLE IN BOTH ITS SUITABILITY FOR ONBOARD SERVICE, AND THE PRODUCT’S OVERALL FEEL
Snackboxtogo Mini Viennoiserie
A duo box with pain-au-chocolat, pain-au-raisin and a croissant, all fully baked to be served cold or reheated. snackboxtogo.com
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
Gourmet waffle
This ham and cheese waffle blends flavours and textures for a hot snack any time of day. It follows the success of the sweet waffle on Air Canada. montysbakehouse.co.uk
En Route’s ciabatta
This new turkey bacon and gouda cheese ciabatta is packaged in an ovenable, recyclable, compostable box carton that is plastic-free and grease resistant. en-route.com
UNREAL Milk Chocolate Gems
An iconic crunchy coating covers irresistibly melty milk chocolate. Now with no food dyes and served on United Airlines. intervineinc.com
Skinny Genie gluten-free dark chocolate brownie
Available in compostable and recyclable packaging, this 45g brownie has a 12 month shelf life. skinny-genie.com
SNACKING BRANDS ARE MOVING WITH TRENDS TO MATCH THE DIETARY, ETHICAL AND LIFESTYLE PRIORITIES OF THE PUBLIC
Olli meat & cheese tray
Genoa salami is simply seasoned with salt and pepper and paired with smooth and creamy cheddar cheese and artisanal crackers. allegiantair.com
Air France galley box
A new 1kg box full of ready-to-eat French products with improved satiety and sustainability credentials, as well as controlling cost increases. en-route.com
Pip Organic ice lollies
These Rainbow Fruity Ice Lollies are made with five real organic fruit and vegetable segments. No added sugar, sweeteners, colourings or flavourings. piporganic.com
Dallmayr Baumkuchen
An indulgent snack served on Lufthansa, this 60g product sees moist Madeira cake encased in luxurious dark chocolate. retailinmotion.com
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
SNACK ECONOMY
Santan Barista Coffee
These coffee cups aim to combine convenience and sustainability. They provide one easy to use base to combine with multiple coffee blends. foodcase-international.com
Gourmet waffle
This ham and cheese waffle blends flavours and textures for hot snack occasion any time of day. It follows the success of the sweet waffle on Air Canada. montysbakehouse.co.uk
DID YOU KNOW? THE ONBOARD HOSPITALITY AWARDS WERE FIRST HELD IN 2014 AND ARE COMMITTED TO A FAIR, HONEST, TRANSPARENT JUDGING PROCESS
Local Women Chefs Project LATAM is enhancing its culinary creativity by infusing its menus with South American ingredients and showcasing talented female chefs from its region. latamairlines.com
Sprungli Chocolate Plane
A culinary ‘masterpiece’ available exclusively for travellers onboard SWISS, crafted from finest of local Swiss chocolate. retailinmotion.com
Edgar & Cooper dog treats Vueling presents the first ever snacks for dogs in its buy-on-board programme. The lamb and beef bites are super tasty and wheat-free. newrest.eu
Culinary innovation team
Executive innovation chefs raise the culinary bar for inflight menu design by integrating new trends and techniques into all developments. gategroup.com
Tastefully Austrian
With partners DO & CO and Demel, Austrian Airlines aims to show its home cuisine can be both sophisticated and hearty inflight. austrian.com
Nil Desperandum rum pouch
Weighing less than 5g, this 50ml pouch is approximately 95g lighter than glass alternatives, space efficient when full and paper thin as waste. nildesperandum.com.au
B Lemon Spritz
A refreshing ready-to-drink, lowalcohol cocktail combining white sparkling wine with an infusion of lemons and mint. No added carbon dioxide. bottegaspa.com
Northern Blush
Finnair’s vivid red signature cocktail combines gin, lingonberry juice, orange peel and bitters. It draws its inspiration from the aurora borealis. finnair.com
The Uncommom bubbly
Fizzing with hints of elderflower, green apples and freshly cut grass, this British, low-sugar, dry sparkling wine is presented in cool cans. wearetheuncommon.co.uk
FINA
HILL
SPRIZZ White
A sparkling wine from Austrian winemaker, Leo Hillinger, this is fresh, light and versatile wine can
Cloudberry dessert wine
A well-aged Kultainen served in Finnair’s Business class to rave reviews. A wine made from berries rather than grapes at the Ainoa Winery. finnair.com
Cloud Cruiser IPA
Alaska Airlines’ first-ever customcrafted beer exclusively brewed by Seattle-based Fremont Brewing, specialists in artisan brews. alaskaair.com
Sparkling Moscato, natural peach pulp, water, natural fruit aromas and vegetable extract. Alcohol 6%. Currently served on Singapore. montevibiano.it/en
Castello Monte Vibiano Bellini
Filthy Bloody Mary
Filthy Bloody Mary Mix is an all natural mix made with real tomatoes for a fresh, bright flavour. Nothing artificial, non-GMO, vegan and gluten free. allegiantair.com
Castello Monte Vibiano Bellino
Made with the same ingredients of the Bellini, but with white Moscato grape juice for aromatic flavours without alcohol. montevibiano.it/en
Pip Organic orange juice
These 200ml juice bottles contain 2.5 organic Valencia oranges and absolutely nothing else! The bottle is made from 50% recycled PET. piporganic.com
Foodcase ambient range
A range of juices and smoothies which are 100% natural, ambient, and ‘not from concentrate’. 100% recyclable bottles, caps and labels. foodcase-international.com
Stumptown coffee
A new custom coffee blend that’s been especially crafted to be enjoyed in the air. A medium-dark blend created for Alaska Air. alaskaair.com
Virgin Atlantic juice shots
Breakfast juice shots from Unrooted added to Upper Class service as part of a functional beverage range. Mighty Ginger offers natural energy. virginatlantic.com
Hop soda on Wizz
Created by a local Hungarian Craft Brewery, Monyo, from natural ingredients, this beverage is carband sugar-free and includes calming xanthohumol. gategroup.com
SERVICE WARE
FOR PASSENGERS AND CREW
Lufthansa aviation tag
This key or luggage tag is an exclusive, limited-edition souvenir crafted from the aircraft aluminum of a Lufthansa Airbus A320. retailinmotion.com
Beond Business tableware
This bespoke tableware collection brings together William Edwards (fine china), Robert Welch (cutlery) and Chilewich (place settings). cliponboard.com
Air India cutlery
Produced by Sola The Netherlands, this lightweight hollow handle set uses durable 18/10 materials with a subtle Mandala pattern. sola-cutlery.com
LOT glassware collection
A modern-looking glassware collection from Krosno Glass that fits the catering trolley drawers efficiently and is highly durable. lot.com
Copa Business tableware
A vivid reflection of Copa Airlines’ deep-rooted connection to its Latin heritage, designed to blend simplicity and sophistication. procurall.com
LOT Business tableware
Inspired by the diversity of Polish cuisine and culinary traditions, this elegant new set is 21% lighter than previously to cut its carbon footprint. kaelis.world
Etihad Economy tableware
Created with deSter this fully reusable tableware is made from recycled high-quality plastic, and eliminates the use of SUPs. gategroup.com
Finnair Business cutlery
A moment of Nordic living in the air created through a collaboration with Iittala Kuulas. The set is light but comfortable in the hand. sola-cutlery.com
Air Astana Napkin
MyDrap single-use napkins and tray linens crafted from 100% cotton but using 30% less raw material. Biodegradable and compostable. eu.mydrap.com/es
Air India First and Business tableware
A set created in a hybrid formula porcelain material which is whiter and lighter while maintaining durability. global-c.nl
Air Astana Cotton Table Linens
MyDrap single-use napkins and tray linens crafted from 100% cotton but using 30% less raw material. Biodegradable and compostable. eu.mydrap.com/es
Tenor Trio
A simple to use sealing system which also offers a reduction in plastic used and more than a 50% saving on shipping and storage costs. itw-envopak.co.uk
Etihad Economy serviceware
A multi-purpose tray for the trolley top (in matte and shiny finishes) which combines with saddle rack, top bar and ice bucket for elegant efficiency. kaelis.world
Etihad Business tableware
A durable, high-quality set designed in collaboration with Giorgio Armani and securing a weight reduction of up to 10%. buzzproducts.com
Great Western Railway crew uniform
A timeless collection of classic, quality garments designed by Jermyn Street Design with a nod to the operator’s heritage. jsd.co.uk
easyJet reusable cups
In an industry-first, easyJet’s entire inflight workforce now uses reusable Ecoffee Cup-to-go cups and cutlery sets, cutting out millions of SUPs. easyjet.com
MULTIPLE TOUCHPOINTS
YOUNG
SAPHIR accessibility initiative
An information and booking assistance service for Air France designed to support passengers with disabilities throughout their journey. airfrance.fr
Little Monsters kids’ box
A box full of healthy nutritious little treats, as well as a colouring page and pencils. Designed to capture kids’ imagination. foodcase-international.com
Oman Air Sinbad Passport
Designed as a true souvenir of the flight with journey details and Captain’s signature, this encourages loyalty and alos offers kids a chance to win another flight. omanair.com
Singapore Airlines Disney kits
A new range of kits which commemorate Disney’s 100th birthday in a unique collaboration featuring many iconic characters. buzzproducts.com
Accessible movies
To support sight and hearing impaired passengers, Qatar Airways has integrated audio descriptions for over 96 titles and closed captions in 212 titles. qatarairways.com
Air Astana kids’ kit
A series of inflight kits promoting sustainability. Themed: Earth, Wind, Water and Fire, they are designed to be both enjoyable and educational. watermark1980.com
Saudia Minions kids’ kit
A collaboration with the recordsetting Minions animated franchise, featuring retail-quality items and the characters’ irreverent humour. buzzproducts.com
Pip Organic Blackcurrant, Raspberry and Apple Juice
Made with only the juice of organic fruits blended with spring water, with absolutely no added ‘nasties’. piporganic.com
Aircalin Green Adventure kit
A themed kit using recycled materials and nature-inspired themes to engage kids in an ecoconscious adventure. kaelis.world
Qatar Airways Oryx Club
Centred around high-tech global adventures, Oryx superheroes lead kids to tech, science, innovation and the environment through hands-on activities. buzzproducts.com
Uzbekistan Airways kids’ kit
This Sky Adventures kit is a curated selection of activities chosen to spark kids’ imagination and ensure their active engagement inflight. kaelis.world
MULTIPLE TOUCHPOINTS
Virgin Atlantic kids kit
Reusable branded red bag with sunglasses, poppit toy, holiday journal and activity pack designed to help create holiday memories. virginatlantic.com
Edelweiss kids’ kit
Kits focused on sustainability and featuring the endearing Giancarlo, the cozy marmot, Eli, the lively Edelweiss flower, and Rocky, the true friend rock. kidzbranding.com
PLAYMOBIL toy on Eurowings
Dressed in authentic outfits and accessories, this pilot and flight attendant set is offered as a way to transform a flight into an experience. retailinmotion.com
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS
YOUNG TRAVELLERS YOUNG TRAVELLERS
YOUNG TRAVELLERS
Air Astana baby/kids’ kit
Presented in an eco-friendly rPET canvas bag and including: soft cotton socks, disposable changing mat, wipes, teething ring and puzzles. wessco.net
Marella’s kids’ kit
Designed to educate children about sustainability and the importance of looking after the world’s oceans through tasks, puzzles and characters. fresh-milk.net
Kasih sugarcane packaging
A 100% compostable alternative to traditional snack packaging sourced by Middle Eastern snacking brand Kasih to reduce plastic use 73%. foodcase-international.com
Qatar Airways expo channel
Sponsoring the first Middle Eastern International Horticultural Exhibition inspired Qatar to add a sustainable lifestyle/information channel to its IFE. qatarairways.com
Icelandair Business kit
Designed with Iceland’s environment and eco-credentials at its core, using kraft paper, bamboo products and recycled materials. skysupply.de
United Airlines kids’ kit
A partnership with the Sesame Street creators featuring activities with Oscar the Grouch. Made from recycled paper. linstol.com
Air France Business meal box
A new meal box and Business service designed with Servair to prioritise sustainability and including a waste streams to create bio-waste. airfrance.fr
Oman Air sustainability programme
A step by step programme to cut SUPs, create a paperless cabin and adopt best eco practice in procurement. omanair.com
Iberia Business kit
A rPET pouch packed by a disability organisation, featuring vegan/natural toiletries in ‘I’m Green’ packaging. Passengers can pick their inclusions to cut waste. kaelis.world
ENHANCING THE SUSTAINABILITY OF INFLIGHT SERVICE IS A KEY SIGNAL TO PASSENGERS THAT AN AIRLINE IS SERIOUS ABOUT ITS ENVIRONMENTAL PLEDGES
FINALIST
Virgin Atlantic Thoughtful Food Programme
Menus designed with people, animals and the planet in mind and driven by a Responsible Supplier Policy. virginatlantic.com
LATAM Airlines recycling
FINALIST
An onboard recycling programme for all domestic flights in Brazil which has ensured 114 tons of plastic bottle waste was recycled in 2023. latamairlines.com
Turkish Airlines blanket
This bamboo+ blanket is made from a blend of 50% bamboo fibre and 50% polyester sourced from rPET. Light-weight and cosy. goldawin.com
FINALIST
Etihad Economy tableware
Designed in partnership with deSter, this fully reusable tableware is made from recycled high-quality plastic and eliminates the use of SUPs. gategroup.com
MULTIPLE TOUCHPOINTS
Dr.PAWPAW It Does It All
A 7 in 1 hair treatment (100ml) sold on Wizz Air and easyJet. A vegan product enriched with ethicallysourced, plant-based ingredients. drpawpaw.com
FINALIST
Bonza Airlines reusable cups
A partnership with TURN to replace SUPs with reusable cups inflight. The durable, branded cups are expected to bring significant cost savings over time. turnus.in
Turkish Airlines blanket
This blanket for Business is made from recycled yarns: 50% cotton-50% polyester using energysaving production techniques. haoliwen.co
Saudia’s sustainable duvet
Padded blankets for Business and First crafted using 100% recycled materials for both internal filling and external covering. buzzproducts.com
Lufthansa reusable cups
A new line of recyclable plastic cups, a conscientious replacement for their disposable counterparts and their plastic lids. retailinmotion.com
COPAS bagasse cup
Made from certified postmanufactured waste from processed sugarcane plants and coated with recyclable EarthCoating. linstol.com
Qatar Airways Oryx One
Offering an unparalleled selection of over 7,500 options to cater to diverse tastes and interests. Content comes dubbed in 12 languages. qatarairways.com
Air France IFE
A redesigned offer with 1500 hours of entertainment including the best of French cinema, series, music and new kids’ content. airfrance.co.uk
Touch Media Centre 4.0
Pivotal IFE innovation using datadriven content strategy and robust analytics to easily tailor IFE offerings to passenger preferences. touch.aero
Air India IFE
In collaboration with Stellar Entertainment and Skyscreen, an improved IFE library with over 2,200 hours of content across formats and genres. stellargroup.com
SaudiaBEYOND
New IFE system featuring latest movies and series, the largest inflight Islamic content, kids content, F&B details and retail options. saudia.com
Air Astana IFE
KCTV entertainment system including blockbuster movies and captivating TV series, chart-topping music and Hollywood classics. airastana.com
LATAM Play
A 50% increase in choice and first in the region to form partnerships with HBO Max, 90 Paramount+ and 70 Disney+, alongside wellbeing and learning content. latamairlines.com
Coronation Live Stream
Spafax, IAG Connect, British Airways, Red Bee Media and the BBC delivered a live stream of the Royal Coronation to passengers. spafax.com
DIRECTV Inflight
An inflight satellite TV solution with an extensive channel line-up including sports, breaking news and thousands of top shows and movies. directv.com
Vpos online authorisation
A new market-disrupting module introducing credit card online authorisation when regular internet connectivity is available. retailinmotion.com
Multi-orbit connectivity
A multi-orbit network of low earth orbit and geostationary equatorial orbit satellites enabling a highspeed, inflight experience. panasonic.aero
JetBlue ThinkSound headphones
Sustainable, premium noisecancelling headphones made from 100% GRS rPET for Mint cabins. procurall.com
Saudia Airspace cabin
New cabin with additional bins, larger lavatories, mood lighting and ceiling/ wall finishings to increase passenger space and sense of space. saudia.com
Flymingo Connect
An embedded data server with industry-leading double-module wireless access points and dedicated processor for wireless network management. moment.tech
Virtual Try On – LSG Group
An immersive AR-powered experience that allows the customer to emotionally connect with any retail product promoted onboard. retailinmotion.com
Best for onboard APPS
IFE IS TRANSFORMING TO BECOME SO MUCH MORE THAN JUST ENTERTAINMENT, WITH MANY SUPPLIERS INCREASING THEIR RETAIL CAPABILITIES
FINALIST
DID YOU KNOW?
Singapore Airlines headphones
Contemporary headset tailored for Business, made from recycled plastic with soft-touch finishes, meshstyle ear caps, debossed logos and replaceable cables. linstol.com
Qatar Airways in-house app
An app combined with the latest mobile phones rolling out to 15,000 crew, designed to enable them to deliver personalised experiences to passengers. qatarairways.com
FINALIST
Inflight management system
A machine learning algorithm that accurately forecasts passenger loads on a flight based on historical data to ensure more accurate meal loading and less waste. cae.com
WINNERS WILL BE ANNOUNCED ON TUESDAY MAY 28 2024 AT AN AWARDS CEREMONY AT WTCE/ AIX IN HAMBURG, GERMANY
Saudia BEYOND W-IFE
Microsite which passengers can access on their personal devices ahead of the flight to explore IFE and facilities the airline offers. saudia.com
DID YOU KNOW? ENTRIES FOR THE ONBOARD HOSPITALITY AWARDS 2025 WILL OPEN IN SEPTEMBER 2024. YOU’VE GOT TO BE IN IT TO WIN IT!
APPS
APPS
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ONES TO WATCH
NOT YET ONBOARD
Gourmet bretzel sourdough
A gourmet on-the-go hot snack with quality Irish ham hock and mature cheddar, engineered as an inflight product that can be quickly reheated in high-speed ovens. delilites.com
Shiitake mushroom soup
A freeze-dried version of a classic soup with an Asian twist which requires no standing time and is immediately consumable on preparation. dcinnovations.co
DID YOU KNOW? THE ONES TO WATCH CATEGORY IS DESIGNED TO SHOWCASE PRODUCTS OF THE FUTURE, INNOVATION YET TO GET ONBOARD
INVENTIVE SUPPLIERS ARE CHALLENGING THE STATUS QUO AND FINDING NEW SOLUTIONS FOR INFLIGHT SERVICE, COMFORT AND ENTERTAINMENT
Corn Next straws
A simple combination of corn starch, natural enzymes and water, these 100% natural straws are free of plastic, PLA and resin. cornnext.com
Corn Next cutlery
A revolutionary cutlery set made with 100% natural, corn-based components. Will bio-degrade in as little as three months. cornnext.com
Peanut-free spread
A first-of-its-kind roasted seed spread with the flavour and uses of regular peanut butter but without the nuts. Free-from nine food allergens. voyagefoods.com
Corn Next tableware
Bio-degradable tableware designed to offer exceptional quality and impressive durability using a newlypatented corn-based material. cornnext.com
Hazelnut-free spread
A nut-free, cocoa-free and dairyfree swap for traditional hazelnut cocoa spreads. Free-from nine food allergens. Available in 1oz pots. voyagefoods.com
Hydrate & protect gift set
An exclusive travel retail gift set of ‘YOUR gorgeous SKIN’ products created from natural ingredients and using recyclable packaging. drpawpaw.com
CLEAR INGREDIENTS LABELLING IS KEY FOR FOOD PRODUCTS SERVED INFLIGHT. ALLERGEN SIGN-POSTING IS ESSENTIAL FOR PASSENGER SAFETY
Astrova by Panasonic Avionics
A blend of innovative hardware, software and enterprise solutions optimising the seatback and debuting high definition 4K OLED screens. panasonic.aero
Swift Brew
Freshly-brewed coffee in seconds. Ground coffee is already inside the cup, just add water and serve. Cups use a water-based biodegradable lining. thebaristacup.com
FINALIST
Virgin Atlantic cocktail
A collaboration with Tom Savano
to create a canned version of the airline’s iconic ‘Redhead’ signature lounge cocktail, now servable inflight. virginatlantic.com
Pip Organic Mango Pipstick
Made using only 100% organic, gently dried mangoes which are simply peeled, mashed and pressed to create a ‘piptastic’ fruit bar. piporganic.com
Skinny Genie power ball duo
A gluten-free, vegan, power ball pack combining dark chocolate and raspberry flavours for a light, sugarfree snack. Sustainably packed. skinny-genie.com
SHARK aviation sneaker
Sneakers specifically designed for aviation using patented anti-slip and comfort features. Developed with vegan leather and bio-based materials. skysoles.co.uk
Pinot Noir in paper bottles
The world’s first paper bottle for wine and spirits, five times lighter than glass. Offered with Poppy Wines Pinot Noir. intervineinc.com
ONBOARD HOSPITALITY MAGAZINE IS PROUD TO CHAMPION AND SUPPORT NEWCOMERS INTO THE INDUSTRY
ONES TO WATCH
Delamere mini milk
FINALIST
These 97ml bottles of semi-skimmed milk are an alternative to SUP milk pots, designed for the hospitality industry with a six-month shelf-life. delameredairy.co.uk
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FINALIST
ONES TO WATCH
Level Airlines amenities
A deconstructed amenities kit giving passengers the choice to pick and mix the HAAN products they want, cutting waste and cost. linstol.com
FINALIST
ONES TO WATCH
FHIRST Living Soda
Refreshingly sweet, with a gentle fizz, this is a soda designed to be a functional gut and immunity product with pro- and prebiotics and no sugars or sweeteners. fhirst.com
ONES TO WATCH
Limited edition pen
Made from recycled Nespresso capsules, the 849 Caran d’Ache +Nespresso ballpoint pen draws inspiration from the Kazaar capsule. retailinmotion.com
DID YOU KNOW?
ENTRIES IN THE ONES TO WATCH CATEGORY CAN INCLUDE FOOD, BEVERAGE, AMENITIES, TECHNOLOGY, RETAIL ITEMS AND MORE
THE GLOBAL LEADER IN SOUS VIDE
EXCELLENT CULINARY EXPERIENCE MATTERS, EVEN AT 35,000 FEET.
Our classically-trained chefs develop prepared sous vide products that save onboard providers money and time–all while ensuring a restaurant-quality experience.
Find out why the world's top 10 airlines trust Cuisine Solutions with their first-and business-class guests.
FINALIST
PRIVATE JET
BEOND
Beond launches as the world’s first, one-class, premium leisure airline
eond’s vision is to provide passengers with affordable luxury through a seamless travel experience, taking them to the best places in the world, and creating unforgettable experiences.
The team says the concept is simple: “As we journey be(y)ond the ordinary and take air travel to new heights, we aim to remove the hassle from flying and recall the ease of bygone glamour, when every flight was an occasion to be celebrated.”
The all (premium) Business class airline offers a combination of enhanced comfort, improved amenities, efficient use of space, accessibility and personalised service. The focus is to create a seamless journey while bringing the private jet atmosphere onboard.
Taking a cohesive and innovative approach to the guest experience and designed to give a sense of personal space, the concept optimises the cabin layout. Seat design prioritises comfort through ergonomic and privacy features, and a sense of exclusivity comes from the interconnected amenities and services.
collection is infused with old-world refinement and traditional craftsmanship and uses fine china with subtle golden watermark patterns. Every piece of the set incarnates understated luxury.
In addition, the cutlery chosen was developed in partnership with Robert Welch, a heritage English manufacturer. True to the silversmithing DNA of the brand, every element is finely polished and shaped for a comfortable hold, beauty, ease-ofuse, and operational efficiency.
The carrier’s chefs created a range of global and regional specialty dishes, using sustainably-sourced
Aiming to set a new benchmark for luxury travel, key elements include the IFE, premium amenities, gourmet dining options, top-notch seating solution and carefully crafted interiors along with well-trained cabin crew to provide personalised premium service and hospitality.
Classy catering
Beond partnered with Clip to offer a bespoke tableware collection from distinguished brands William Edwards (fine china), Robert Welch (cutlery) and Chilewich (place settings). The tableware
ingredients. To date, guests have rated the inflight catering highly, especially the Maldivian lobster tail.
Elegant comfort
The seating solutions selected are top-end and manufactured by Optimares. The launch aircraft features 44 all lie-flat seats with a unique design and configuration, upholstered by craftsmen with Pelle Frau by Poltrona Frau, for a elegance and comfort. The lie-flat seats are designed to provide the perfect sanctuary for relaxation and rejuvenation, set in a 2-2 configuration.
The lie-flat seats are designed to provide the perfect sanctuary for relaxation and rejuvenation
Cutting-edge tech
Beond recognises the pivotal role of IFE in elevating the passenger experience and to ensure an excellent experience it has equipped each seat with a high-end Apple iPad and Beats stereo, noisecancelling headsets, serving as a personal screen for passengers. Guests can also opt to bring and use their own devices onboard and view their personal content.
Premium looks
Beond chose a dark graphite grey livery which appears almost black in bright sunlight. It is the darkest colour possible without compromising air conditioning. The team collaborated extensively with a German paint manufacturer and Airbus to achieve this with the goal of creating a sophisticated and unique aircraft livery that portrays a premium look. The ‘bubbles’ design on the tailfin can be interpreted as champagne bubbles or underwater diving/snorkelling bubbles. The heart of the Beond service lies with the experienced cabin crew, who take pride in delivering consistent inflight service with a smile.
CSR Elements
The Optimares seats not only provide the ultimate comfort but also contribute to the overall weight reduction of the aircraft. By opting for iPad Pros instead of seatback systems for IFE, Beond further lowered the overall weight of the aircraft, since a typical seatback installation adds an average 20kg per seat. Onboard, service minimises the use of single-use plastics, and blankets are made with recycled materials.
BONZA
Bonza launches as the world’s first trolleyfree LCC with an ‘All Australian’ brand
The idea behind the All Australian Bonza cabin concept was to think outside of the box and to lift the bar for global excellence in the low cost carrier space.
The team challenged the idea that you couldn’t have a five-star quality service for a $50 airfare. It insists that low cost does not mean low quality and its mission is to prove that good value can go hand-in-hand with a great experience. Doing things differently is in the Bonza DNA and its goal was to create a fun, relaxed and convenient service for customers.
Using a digital-first approach the aim was to create a personalised and efficient experience whilst maintaining that essential human touch. They wanted to weave technology through the entire customer experience and create a genuine experience that represented ‘Allstralia.’
A vibrantly coloured fleet of brand new Boeing 737-MAX 8 aircraft is the setting for what is believed to be the world’s first trolley-free LCC cabin, with a truly local-sourced, all-Australian menu. A purpose-designed app supports an all-digital inflight retail ordering, delivery and entertainment, with sustainability baked-in and an engaged crew of ‘Legends’ delivering differently.
to reach new heights. Customers to date have loved the distinctive Australian items like real sourdough lavosh crackers baked by a husband and wife team on the Sunshine Coast, through to the much publicised Bonza Snag in a Bag curated in Caboolture (Aussie ‘snag’ translation: sausage). The menu is served on demand with a smile with orders via the Fly Bonza app.
Trolley-free
Feedback suggests the Bonza crew is what elevates the customers’ experience and makes passengers
Local catering
Bonza claims to be the first airline in the world to offer an entire onboard menu that is 100% sourced from its home country. The All Aussie Inflight Menu showcases products made by Australian businesses, many making their debut in aviation.
With a ‘think global, support local’ strategy Bonza aims to assist enterprising Aussie businesses
feel truly welcome. Known as Legends, crew are selected for their energetic and old-fashioned Aussie friendliness which, together with their robust training, equips them to deliver a warm and genuine customer experience.
With no trolleys in the cabin, there are no barriers to stop the Legends interacting with customers, nor blocking passenger access. By delivering customer orders to their seat, crew have the time and space for genuine interactions with their customers, from advice about their award-winning spirits onboard, to tips on the destinations.
Bonza was also the first airline globally to introduce a gender-neutral ‘wear it your way’ uniform, including aviation’s first-ever custom sneakers. The uniform allows Bonza Legends to let their individual personalities shine with various ‘mix and match’ options. This approach was inspired by the recognition that we are all different and that there is joy in embracing difference with a big Bonza thumbs up!
Tech led
Bonza believes it is the first airline globally to take a fully app-first approach and says the Fly Bonza app
With no trolleys in the cabin, there are no barriers to stop the Legends interacting with customers
has been a game changer. It enables customers to have a more bespoke and comfortable inflight experience. The app has empowered passengers to decide what they want to eat and drink and also critically, when they want it served, allowing for a calmer and customised onboard experience, never before seen in the LCC space. Additionally, removing the trolley makes moving around the cabin easier for all. Those without the app can access the menu and IFE via the web browser on their device.
Support local
Bonza embraces the Australian culture, from the colloquial aircraft names through to an Acknowledgement of Country prior to arrival at each destination which shares awareness and respect for local Aboriginal Traditional Owners.
Bonza also recognises the importance of a sustainable future and adopts sustainable practices including reusable cups onboard and a ‘napkins when needed’ approach. The Bonza TURN drink cups collected, washed and reused multiple times have saved, to date, 100,000 single use plastic cups from landfill.
‘Purple sky thinking’ meant there were no boundaries. The inflight customer experience team was free to explore and be creative. The executive team trusted them to implement something never done before in aviation, and this created a passion and drive to deliver an Australian LCC experience at its best.
The team says: “Thinking differently, shaking things up and being first is innovative. Delivering a customisable, warm and genuine customer experience is excellent. Together, they are Bonza!”
FULL SERVICE CARRIER
AIR FRANCE
sets a new standard of travel with its Airbus A350
Concept launched: July 2023, completion due mid-2025
Elements: Interior design, Comfort, Technology
IFINALIST
FULL SERVICE CARRIER AIR FRANCE
n a strategic development to move further upmarket, Air France is rollingout its most advanced travel standards to date through upgrades in all cabins on its A350 aircraft.
Passengers now enjoy spacious cabins in Business, Premium Economy and Economy with 30% larger windows, an optimised air pressure system which ensures a more comfortable cabin atmosphere and lighting which adapts to the different phases of the flight. In all cabins, customers have access to the inflight WiFi offer, Air France Connect via three types of pass, one of which is completely free of charge, allowing customers to send and receive messages or check flight and connections information.
The Three Fs Business
The Business seat was designed for Air France in collaboration with STELIA Aerospace (Airbus Atlantic’s commercial brand dedicated to cabin interior design), along with designer Mark Collins from Design Investment (a company specialised in the world of high-end transport) and SGK Brandimage, a design and branding agency.
now feature a central panel that can be lowered to create a convivial space for those travelling together. These front seats also offer extra space in front and feature a personal closet with a vanity mirror and extra storage space. Large windows feature adjustable automatic window blinds.
Air France selected high-quality, soft and natural materials including wool, brushed aluminium and full-grain French leather. Each seat features soft padding and is embroidered with the airline’s trademark red accent. A personal storage unit houses a noise-cancelling headset, a vanity mirror
As passengers board the aircraft, they are greeted by a backlit signature winged seahorse. The cabin offers 48 spacious Business seats designed around the ‘Three Fs’ concept. The Fs stand for Full Flat: the seat transforms into a real bed 53cm wide and almost two metres long; Full Access: all passengers have direct aisle access; and Full Privacy: optimal seclusion. A new sliding door allows passengers to create a totally enclosed space out of sight of the other passengers, while seats located in the middle of the cabin
and space for belongings, and a second storage area has been added at the foot level.
Latest tech
Constantly evolving to offer the highest travel standards on the market, Air France has equipped its latest Business seat with cuttingedge technology. Each seat features a wide 20-inch 4K Ultra High-Definition anti-glare screen, allowing passengers to enjoy over 1,500 hours of entertainment on a latest-generation graphic interface. Bluetooth connection allows
To offer the highest travel standards on the market, Air France has equipped its latest Business seat with the most cutting-edge technology
passengers to use their personal headphones. A new touchpad screen also allows passengers to browse programmes and easily control their entire environment, from adjusting the seat position to adapting the lighting intensity. A “do not disturb” feature is included on the screen. There are USB-A and USB-C ports and a wireless induction charger. The WiFi connection available inflight allows customers to connect their personal device directly to the screen and use it as a remote control. Passengers can browse the programme library and view the interactive map while their selected content is displayed on the main screen.
Premium redesign
In Premium, each seat offers 94cm legroom and a 48cm wide seat pan. The seat back reclines up to 121 degrees and has been widened to provide greater privacy and comfort. The seat cushions have been redesigned and now extend up to the shoulder level for a softer experience. The upholstery in a navy-blue herringbone pattern fabric features a refined finish, and the fourposition headrest is fully adjustable. These seats also come with a noise-cancelling audio headset, plenty of storage space, an individual reading light and USB-A and USB-C ports.
Ergonomic Economy
Economy seats feature a 46cm wide seat pan, a 119 degree recline and 79cm of legroom. The backrest is ergonomically designed with cushions offering reinforced lateral support. The seat introduces two new features: a personal smartphone or tablet holder integrated into the backrest and both a USB-C and USB-A port.
HAWAIIAN AIRLINES
Hawaiian Airlines launches new 787 cabin interior design
Concept launched: April 2024
Elements: Interior design
FINALIST
FULL SERVICE CARRIER HAWAIIAN AIRLINES
Hawaiian Airlines has launched its 787 Dreamliner services with a new interior design. The design aims to set it apart from the rest and create a whole new passenger experience.
More than just an interior design for Business and Main cabins, this new Hawaiian Airlines look has been created to immerse guests in vibes of Hawaii and bring the spirit of traditional Polynesian way-finding onboard.
As a leisure airline, Hawaiian Airlines is focused on providing travellers with a distinctly Hawaiian experience from the moment they step onboard, filling the entire voyage with a series of little moments of discovery to further support the goal.
Immersive design
The 787 experience starts immediately at the Door 2 entrance with koa-wood- inspired brand panelling and flooring; a Hawaiian flora printed overhead light dome, and area speakers that play sounds from nature over gentle welcoming music.
The immersion continues in the all-new Business class where the Leihoku Suites have been designed for privacy, while a double-suite is designed to suit couples, families and those who want to share their adventure journey to Hawaii.
Attention has been paid to even the smallest moments of discovery with touches woven into the cabin. These touches include Aloha attire adorning the lavatory occupied signs; seat row markers with Hawaiian language translations; and lavatory laminates inspired by Hawaii plant life, each one different throughout the aircraft.
From the sweeping starlit sky of premium cabin,
to the small unique touches in laminates, carpets, lighting and at entry, every aspect of the 787 cabin design references the rich history of navigation pioneered by the early Polynesian Voyagers. Together these help immerse guests in a one-of-akind voyage.
Signature moments
The intention in all this was to create a unique feel to the cabins, with the signature ‘moment’ at the entry way of the cabin combining with little details and moments through the rest of the cabin to
ensure a recognisable mood and unique feeling onboard.
The carrier has always been inspired by ancient Polynesian navigation and this aircraft launch gave it the opportunity to express that inspiration and bring that spirit of Hawaii and the spirit of Polynesian voyaging to life. In this way, the team hopes to make travelling to Hawaii that extra bit more special than it already is.
Upon boarding the aircraft, guests are immediately transported to their destination with an interior that exudes a feeling of tranquility
As a leisure airline, Hawaiian Airlines is focused on providing travellers with a distinctly Hawaiian experience
mixed with that sense of adventure and exploration the early navigators must have felt.
Cultural inspiration
Polynesian navigation is reliant on the stars, the tides, the winds, ocean and other natural forces. So onboard guests see the stars in the Leihoku Business class cabin, and Hawaiian flora is expressed in the overhead dome and lavatory wallpapers. The ocean tides, the shadows, and wind are evoked throughout the cabin, for example, on the brand panels in the entry way which include a curved element to give the sense of wind-swept motion.
The carpets throughout the aircraft have been chosen to reflect the sparkling sands and ocean tides of the island.
Cohesive collaboration
Individually, many of these ideas may not be new but in totality they now come together to express the essence of Hawaii and the ancient spirit of voyaging in a way that feels immersive and cohesive. The project saw a number of suppliers come together to ensure success. TEAGUE came up with new ideas, and Boeing supported that with a willingness to execute and pursue things not done before. Collins found new ways to customise the seat and Adient built a seat to best fit the known guest profiles.
The final cabin really is a testament to the many parties from across the industry that came together to create a true expression of the Hawaiian spirit and its voyaging heritage, ensuring every guest now has their own unique Hawaiian voyage onboard Hawaiian Airlines.
CABIN CONCEPT / 63
MALAYSIA AIRLINES
builds its hospitality focus to bring long-haul comforts to its medium-haul fleet qui
Concept launched: Roll out from September 2024 Elements: Interior design, Comfort, Technology, Catering – CSR
FINALIST
FULL SERVICE CARRIER MALAYSIA AIRLINES
Malaysia Airlines has embarked on a comprehensive fleet modernisation designed to elevate the passenger experience while staying true to its roots and building on core values of warmth and hospitality.
As Malaysia's national carrier, Malaysia Airlines aims to emulate the Malaysian spirit of hospitality through all comfort and customer touch points with detailed curation of the cabin environment.
At the forefront of this modernisation drive is the introduction of its new A330neo fleet. The first aircraft is scheduled to arrive in Q3 2024 and promises to blend modernity, practicality and curated experiences in a cabin featuring many ‘firsts’. The concept for the aircraft is simple, but powerful – to raise the bar for comfort, privacy and convenience on medium-haul aircraft to the level of longer range aircraft. The team observed the increasing competition in the Business class market, taking it ever closer to a First class product, so applied enhancements to both the seat and the whole the cabin offer.
Cabin comfort
The Business class cabin on the A330neo will feature the hallmark privacy doors seen on its A350 Business Suite, with spacious suites featuring high walls and sliding doors to create a personal ‘mini suite’. All seats will have direct aisle access, prioritising convenience and mobility.
With a spacious 1-2-1 configuration accommodating 28 seats, the Elevation seat features proprietary comfort technology, including an ergonomically optimised suspension and
cushioning systems. Additionally, the latest generation of electrical seat articulation provides seamless, smooth movement throughout the seat’s range of motion – from upright to lounge and fully-flat bed mode. The bed-length is improved compared to its predecessor, the A330ceo.
The airline has also incorporated enhanced personal stowage options, and an enhanced amenity kit is offered with exclusive pyjamas.
Interior spirit
The cabin interiors aim to put the essence of
Malaysia’s rich heritage and culture of hospitality centre stage. Guests are welcomed by the familiar sight of the songket motif, adorned on the cabin ceiling and seats. This motif then appears at the seat and on décor panels and laminates.
Colours and materials have been chosen to evoke a sense of sophistication and comfort, embedding the spirit of Malaysia into the cabin's look and feel. The inclusion of hand-rail lighting enhances the cabin’s premium ambiance, providing passengers with an enhanced lighting experience throughout their journey.
The cabin interiors aim to put the essence of Malaysia’s rich heritage and culture of hospitality centre stage
Leveraging tech
In 2023, the airline introduced free wifi for all passengers, regardless of cabin class, on selected widebody aircraft as part of its connectivity strategy. High-speed internet access is included on the A330neo enabling uninterrupted connectivity for all passengers.
The A330neo fleet sees the introduction of 17.3 inch 4K IFE screens, bluetooth pairing, wireless charging and a selection of power outlets, including AC and USB ports. In Economy the screen size of 13.3" is market leading with IFE capable of playing 4K content. Families travelling with children benefit from a dedicated ‘kids mode’ and intuitive parental control features in the IFE.
On demand catering
To elevate the inflight dining experience, Malaysia Airlines will feature a self-service area in the Business class cabin. Stocked with a diverse selection of premium snacks and beverages, passengers can help themselves as they please, ensuring maximum convenience. This is in addition to the on-demand food service available on selected sectors. This initiative reflects the airline's dedication to enhancing its inflight dining offerings.
CSR focus
The A330neo is set to provide improved operational efficiency to the Malaysia Airlines fleet, bringing with it up to a 25% reduction in fuel consumption and emissions. Additionally, the Elevation seat features lightweight, robust composite construction, optimising the strength-toweight ratio and reducing weight.
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SAUDIA
Saudia takes inspiration from nature for its new cabin design and Business suite
Concept launched: Q4 2025
Elements: Interior design, Technology, Comfort
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SAUDIA
Saudia’s team took its inspiration from the natural landscapes of its home base, Saudi Arabia, to create an exciting new design for its A321XlR, coinciding with the launch of a new high-tech Business class suite.
The design concept for the A321XLR cabin was based on three key design principles identified to ensure an holistic approach to the project.
First was a determination to create a cabin that reflected the theme: ‘Excitement of Contrast’ and through this the intention was to reflect the diversity and variety of Saudi Arabia.
Second was a focus on a colour theme: ‘Cycle of the Day’ which was to offer an homogeneous and yet wide ranging colour spectrum with tones reflecting dawn, zenith and dusk.
The third pillar of the design was to be the airline’s new signature colour ‘alula’, a vibrant tan, chosen to signal progress and give a contemporary feel while also paying homage to the deserts and supporting Saudi’s position as the ambassador for Saudi Arabia’s unique landscapes.
Holistic design
An holistic design approach took account of the entire cabin but sought to offer a clear differentiation between the cabin classes.
The ‘Cycle of the Day’ influences included a light and cool colour scheme for the front of the aircraft, transforming gradually through to a warmer and more contrasting scheme, and on to a darker cooler tone at the rear of the aircraft.
Meanwhile, the ’Clarity of Dawn’ concept was the inspiration for the entrance area and galley where light and cool colours provide a fresh and
welcoming palette.
In the Business class cabin ‘Vivid Zenith’ was the inspiration, resulting in a rich and warm palette with lots of contrast for a vivid finish.
In the Economy cabin, ‘Mystic Dusk’ was the inspiration, bringing a darker palette with a few touches of colour to create a simultaneously cool and calming atmosphere.
All areas share the tan alula. The applied trims and finishes play with contrast, and were chosen to have an evolving effect through the day when combined with daylight and sunshine.
Premium atmosphere
In Business class, contrasting colours and materials have been chosen to create a rich and premium atmosphere allowing the passenger to feel welcomed and quickly comfortable as they settle easily into their personal space.
The colours and materials drew on the nature of Saudi Arabia combined with modern and subtle patterns. Rock formations, sand dunes and palm leaves stood model for the carpet design, the wall patterns and the weaving pattern of the seat fabric. The new colours, concept and motif were
The colours and materials drew on the nature of Saudi Arabia combined with modern and subtle patterns
applied on all soft products too including pillows and blankets, and are reflected in the inflight entertainment too.
The seat itself is an inviting environment with a strong contrasting colour palette and a comfortable appearance thanks to the use of premium materials including synthetic stone surfaces, genuine leather, and soft paddings with elaborate patterns.
The signature colour, alula, is used in all the key touchpoint areas for emphasis, and is supported by the high-end, rose-gold metal-plating finish for key elements.
The seat has a full lie–flat bed function and features a privacy door, a closed stowage cabinet for personal items with make-up mirror, a large single leaf meal table, ample stowage space and generous power and charging options.
The seat comes with updated technology including wireless charging in and a 27-inch screen.
The exclusively designed reading light adds a touch of refinement and highlights the attention to detail given to the seat.
Companion travel
The Business cabin also has a special front row seat which sees the two front seats used to enhance the travel experience. It does this through a generous layout giving more space and also allowing companion travelling thanks to a sofa style buddy seat, a large screen, and an additional meal table. As a result, the space can be easily enjoyed with company.
Like the standard seat, the front row seat deploys into a full lie-flat bed position and offers added comfort due to an integrated bed extension.
CABIN CONCEPT /
Join us at WTCE Booth 4E30 for a personal tour of new innovations in sustainable products, headsets, amenities, textiles and brand partnerships.
UNITED AIRLINES
Polaris Business evolves to create the ‘best sleep in the sky’ wellness experience
Concept launched: August 2023
Elements: Comfort, Technology
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UNITED AIRLINES
United Airlines has undertaken a comprehensive overhaul of its wellness offer in Polaris Business to curate an unparalleled journey that resonates with the evolving priorities of modern travellers.
Responding to the demand for enhanced wellness and sleep experiences, this initiative is deeply informed by wellness insights, such as those from Hilton, which identify a significant shift towards personal wellness. In the wake of recent global challenges, there's a heightened collective yearning for deeper rest and relaxation while travelling, and this trend is only set to intensify in 2024, with travellers increasingly seeking out products and brands that cater to a health-centric lifestyle.
The concept was crafted with the passenger at its heart, offering a revolutionary travel experience designed to elevate wellnessand enrich every journey. The guiding principle of the programme is to weave wellness seamlessly into every aspect of the passenger's journey. Onboard, the focus on sleep emerges as a recurring theme, enriching the travel experience by prioritising self-care and significantly enhancing the overall enjoyment of the journey from amenity kits to meditative TheraMind content to ultra comfortable bedding. This approach ensures that wellness isn't just a part of the journey; it's the essence of it, transforming travel into an opportunity for rejuvenation and pleasure.
The three key focuses of the wellness experience onboard are the amenity kits, the Theramind Wellness IFE content and the bedding. Unlike traditional airline offerings that focus solely on the
flight experience, this programme takes a holistic view of passenger wellness. By considering every aspect of the journey – from the Polaris lounges to onboard and through the MileagePlus programme – it ensures that wellness is woven into the fabric of the entire travel experience.
Holistic kits
United Airlines has anchored its wellness commitment through a bespoke partnership with Therabody. This collaboration introduces an exclusive Therabody amenity kit as a cornerstone
of the ‘Best Sleep in The Sky’ programme. Designed with the traveller's skincare needs in mind, the kit features a range of products from a rejuvenating eye serums to hydrating hand creams, each meticulously chosen to combat the rigours of air travel. Accompanying these skincare essentials are a bamboo toothbrush, toothpaste, an eye mask, earplugs, socks, and a pen.
Elevating this experience further is the inclusion of a romance card which aims to transform the kit into a gateway to extended wellness. This card serves as an invitation to a wider health ecosystem, connecting passengers to a co-branded landing page that integrates with United’s MileagePlus programme. This feature allows passengers to accrue tangible benefits through the MileagePlus programme.
The guiding principle of the programme is to weave wellness seamlessly into every aspect of the passenger's journey
TheraMind content
Expanding on the mission to enhance passenger wellness, United has introduced a pioneering inflight entertainment (IFE) feature through a collaboration with Therabody. This segment of the ‘Best Sleep in The Sky’ programme offers passengers exclusive access to TheraMind wellness videos. Developed by Therabody's wellness experts, these complimentary videos include a variety of practices such as movement exercises, breathwork and guided meditations. Each piece of content is crafted to assist passengers in achieving a state of relaxation and promoting better sleep, making the journey as rejuvenating as the destination. This innovative approach ensures passengers can integrate wellness into their travel routine seamlessly.
Bedding
By encouraging the exploration and purchase of Therabody's premium wellness products, passengers can earn redeemable miles, significantly enriching their overall travel and wellness narrative. This melding of wellness and rewards underscores United's dedication to sustained wellness, making every journey with Polaris an investment in holistic health.
In its pursuit of passenger comfort, United's Polaris class now boasts an eco-conscious luxury bedding line, created in collaboration with Saks Fifth Avenue. This initiative is a testament to United's commitment to sustainable luxury, featuring bedding items made from recycled plastics. A highlight of this collection is the limited-edition day blanket, designed by the acclaimed Claude Kameni, a luminary in the fashion industry recognised for his eco-friendly and vibrant designs. Kameni's partnership with United, facilitated by Saks Fifth Avenue's designer accelerator programme, brings a touch of haute couture to the skies, offering passengers an unmatched sleep experience while highlighting the importance of sustainability in luxury travel.
