WTCE PREVIEW
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Passenger Experience Conference
Searching for innovation T
his one-day conference takes place on Monday April 3 and breaks the ice ahead of AIX and WTCE, discussing the strategic issues around cabin innovation, consumer expectations and profitability and ending with a popular social gathering. The aim of the conference is to look at ways to innovate the passenger experience and this is led by industry stalwarts and visionaries such as Paul Edwards, head of design and brand management at Airbus, and Jaap Roukens, ceo for iFLEAT, as well as representatives from outside the industry including the Disney Institute, Peugeot Design Lab and leading anthropologist and psychologist Dr. Rapaille. The programme for 2017 will be split into three streams to help delegates identify sessions of most interest to them. These are: Generating Revenue, Comfort & Wellbeing and The Connected Journey (see page 149). Generating Revenue will look at how airlines and rail operators can better monetise the passenger experience, generating ancillary revenue at every
stage of the journey. Sessions entitled Breaking the Paradigm of Selling Cabins, Seats and Onboard Services, for instance, look at using apps to provide more individualised choices in the air, as well as flexible rail seating. In the Comfort & Wellbeing stream, the keynote session – The Reptilian Brain Always Wins – argues that passenger preferences, choices and actions are driven
by an unconscious mental reference system, imprinted at an early age. Other sessions include The Fundamentals of Comfort, which looks at how to challenge and change mindsets about the products and services the industry develops, and Forging Better Onboard Experiences and Services which explores how technology and neuroscience can help increase comfort.
PEC 2017 - THE FACTS
THIS YEAR'S
PEC 2017 has a new,
PASSENGER EXPERIENCE CONFERENCE
more individualised programme
HAMBURG MESSE 'A' HALLS
during the breaks to help delegates make new connections and grow business
HAS A NEW VENUE:
----------------This year's PEC will have new
interactive ice-breakers
onboardhospitality.com
This year's Industry Networking Party takes place from 6-9.30pm. Meet new people and build your business connections with the who's who of the industry at this fun, Bavarian-themed event which starts after the PEC on April 3