PACKAGING OPINION
accessible price. control and a ‘sexiness’ in the branding, all in one go.” This, she says, translates onboard with increasingly Among companies which have picked up on the innovative ways needed to present F&B eco imperative is deSter which is putting its focus whether it be in the art of plating or on recyclables with all boxes and lids, as well as stylishly delivering a sachet of salt. dishes and plates, made using recyclable plastic or “We have to look to the best restaurants cardboard materials. Its large range of containers and aim to translate what they offer and hinged boxes can be customised to include throughout the market, make it suit the embossed logo, colours and textures to suit the wider consumer and onboard setting marketing message. based on the budget available,” she adds. Meanwhile WK Thomas is working with sugar Paul Garner, MD at packaging designers cane fibres. The company has incorporated 3 Monkey Design, agrees: “It is no longer advanced technology which, it claims, enough for packaging designers to makes its hot food dish the first moisture offer up plain white box samples. We and heat resistant product that is truly have to present packaging as a finished 100% degradable. The Eco Heat Tray can item fully imagined for the market. We be disposed of with food waste providing work to create and translate a client’s significant operational efficiencies. brand and evolve brand extensions and Conventional polyester lidding film can are creating the packaging as a key part be used to seal the dish to ensure it stays of a wider process. From brand intact through the supply chain. "Passengers want new A new range of 'Revive' clear pots concept through market research to brand creation, image, name and and exciting ways to has also been developed to let the marketing, the packaging is integral experience food and food itself do the talking. Versatile to taking the product to market.” for a range of products from they enjoy getting Stuart Logan at Easysnap also yoghurts and salads to cold pasta involved and adding dishes, the pots come in high clarity agrees: “Packaging is the window the finishing touches RPET material in four sizes from to the consumer's heart. Marketing initiatives used in packaging can 175ml to 425ml with clip-on lids. to a meal" trigger the consumer’s senses along Interpretations vary but the the journey of the meal. Passengers want new and focus is clear: packaging has to work harder and exciting ways to experience food and they enjoy increasingly, across the onboard offer, it is. • getting involved and adding the finishing touches to a meal themselves.” The eco-friendly trend is also driving developments he says. “As the market develops, we aim to offer biodegradable products and to align ourselves with the environment as well as market needs.” The Easysnap packaging technology has been well received in the travel sector and the portfolio has expanded to offer airline-sized portions suitable for all cabins, including for Peruzzi coffee syrups, jamjarjam, Luv Ketchup, soya sauce and Marinelli's olive oils. Logan adds: “The travel sector’s demand for a core range of 'commodity' products available in single dosage, portion controlled and with easy-to-handle packaging. The increase in demand is driven by the product’s highly-advanced packaging technology which offers customers a unique product interaction while also allowing a strong opportunity for portion
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Facing page: Picnic theme packaging from Haywood & Padgett Joe&Steph's eyecatching orange offer; and TenAcre's packs which tell a story.This page: Easysnap's new product brings truffle oils onboard; and Boxer Chips successfully packaged for onboard