Selling Travel September-October 2025 by BMI Publishing Ltd

TRAVEL SELLING

Inspiring those who sell travel

Are you responsible?

Let’s preserve our environment by not leaving waste behind Balearic Islands

Let’s take care of them together

Guidelines for Responsible Tourism

TRAVEL SELLING

Inspiring those who sell travel

Family fortunes

Travel agents see rising demand for multi-generational holidays

Plus: Travel for Every Body Awards shortlist announced • Christmas markets for all tastes• Western Australia • In convo with Sun Siyam • How to sell positive impact safaris• Luxury Indian Ocean

WELCOME

Charlotte Flach, Editor

As the leaves begin to fall, the evenings draw in and everyone gets into ‘back to school’ mode, Selling Travel returns with another issue packed with product and industry insights to help agents stay at the top of their class. From coolcations to multigen trips, our trends feature on page four examines how family holidays are evolving beyond the traditional beach destinations.

The Indian Ocean region is also seeing a move towards holidays with an experiential element – not just those with a high price tag – which is shaping how luxury product is being developed and sold. Read about this trend on page 18.

And for those clients choosing conscientious, yet luxurious, experiences, check out our How To Sell article on page 10, about “positive-impact” safaris. And its never too late to start planning for Christmas! Our feature on the best festive markets across Europe can be found on page 41. Finally, the wait is over: we have announced the shortlist for our Travel for Every Body Awards, so ﬂick to page eight to see who made the cut.

Denham & Matt Bonner • Operations Director: Clare Hunter • Production Administrator: Steve Hunter (Print) ISSN 2056-9319 ©BMI PUBLISHING LTD 2025. 501 The Residence, No. 1 Alexandra Terrace, Guildford, GU1 3DA, uk. T: 020 8649 7233 enquiries@bmipublishing.co.uk While every effort is made to ensure accuracy, BMI Publishing Ltd cannot be held responsible for any errors or omissions.

THE EVOLUTION OF

family travel

Cooler destinations, spending the kids’ inheritance and creating multi-generational memories are all in vogue, says Tracey Davies

I’m on what I’ll later describe as one of my most successful family holidays ever. The setting is an Ocean Elements beach club on Greece’s Pelion Peninsula. My teenagers are spending a week learning to sail and windsurf, while I’m simply kicking back by the pool with a cocktail and the latest Jilly Cooper novel.

Now that they’re young adults, they can appreciate a city break to Istanbul or Rome as much as a relaxing resort holiday in the Maldives (if they’re lucky).

As a mother of three, my family holidays have changed shape over

the years. When my children were young, a ﬂy-and-ﬂop holiday to a resort in the Balearics with kids’ clubs and entertainment on tap was all but essential, but as they grew, they started to want more than just sunshine, sandcastles and singing the Macarena every night.

According to the Ofﬁce for National Statistics (ONS), the UK now has nearly 20 million families and savvy travel agents are capitalising on their growing wanderlust. In turn, the market is turning to agents to secure the best deals and manage tricky itineraries.

A survey conducted by Condor Ferries found that 52% of families have used or plan to use a travel agent this year, a sharp rise from just 17% last year.

And it’s easy to see why. Not only does it save time and money, but it means they have full support if things go wrong or plans change.

“A family trend is the shift in how childcare activities are used by customers,” says Jill Cunningham, TUI’s Director of Retail, Omnichannel and Third-Party Sales. “While parents can still drop their children off at TUI’s various childcare programmes, there’s more of a focus on holistic family experiences

“52% of families have used, or plan to use, a travel agent this year, a sharp rise from just 17% last year”

which extend beyond traditional kids’ clubs to include activities for all the family, such as family fun runs, family yoga and painting challenges.”

Agents can also help the families who fall outside of the nuclear format. LGBTQ+ families, for instance, might have additional concerns when it comes to choosing a family holiday destination. Agents will have all the intel and can advise families on countries which are safe and welcoming to the LGBTQ+ community.

Coolcations are getting hotter

Travel agents are also the key to navigating the overloaded family holiday market. Whether clients are looking for an easy ﬂy-and-ﬂop holiday suitable for toddlers or an adrenaline-pumping adventure for families with teens, their insider knowledge and access to deals is invaluable to time-poor, and often cash-strapped, families.

“With destinations like Spain, Greece and the Canary Islands getting hotter each year, we’re seeing a demand for clients requesting cooler places in the summer holidays,” says Georgia De Vinci, a private travel planner with The De Vinci Lifestyle.

“Destinations like Switzerland, Austria and the French Alps, all traditionally ski resorts, are drawing active families in the summer months when they can go mountain biking and walking.

“We’re also seeing an increase in escorted tours for families, where they can travel with other like-minded

Pictured: (below)

A family cools off beside a lake in a traditional, hotter destination (istock. com/ Imgorthand)

Pictured: (left to right from top) Family trips are evolving but beach breaks are enduringly popular; Families are sharing costs to afford fancier trips; Coolcations are trending in response to rising global temperatures; Holidays in the mountains, including the French Alps, are no longer just for skiing alone Active holidays are ideal for family groups, with a range of water and land-based activities on offer; Those with smaller children are becoming more adventurous when choosing holiday destinations (brandnorway.no/ johan_willner)

families to destinations like Japan, Vietnam and Cambodia.”

But despite the rising temperatures during the summer months, the Mediterranean resorts show no signs of going out of fashion. Greece, the Balearics and Turkey all remain ﬁrm favourites for families, say TUI and Jet2Holidays, with both sales teams seeing an increase in families switching from seven to 10-night holidays.

Multigen

trips continue to soar

The trend for sharing big trips, and the subsequent costs, with grandparents remains in vogue. Another noticeable pattern is the rise in parents joining their older kids on their gap years for a week or two, in countries such as Thailand, Vietnam and Indonesia.

The previously mentioned study by Condor Ferries shows that nearly half (47%) of travellers are choosing multigenerational trips in 2025.

With these trips often funded by the ‘boomers’ in the family – labelled the SKI generation (Spending Kids’ Inheritance) – it’s all about making lasting memories.

“Multi-generational trips continue to boom, so villas, private tours

and itineraries that suit mixed age groups are selling particularly well,” says independent travel agent, Lisa Francesca Nand. “Families want more than just a holiday, they want shared memories and genuine connection, and despite the cost of living being generally higher, people are still prioritising their summer breaks.”

Another emerging trend is the urban family holiday, where families are pooling resources with friends or siblings for bigger and better trips, such as large swanky villas or hotel residences. There’s also a demand for more eco-conscious options, with families often swapping ﬂights for travelling by train or car, or switching a popular destination for a more off-thebeaten-path option.

“Of course, the traditional beach break is still popular but there’s an increased appetite for more meaningful experiences,” says Nand.

“We’ve seen families opting for more active and culturally rich holidays in destinations like Slovenia, Costa Rica and parts of Scandinavia, as they combine nature and active adventure with a few days by the beach.”

What’s selling well

According to Responsible Travel, more and more families are keen to get off the most-trodden tourist routes.

Slovenia, Montenegro and Albania are all proving popular with the family market, not least thanks to their budgetfriendly options. As for further aﬁeld, Sri Lanka is a great destination during school holidays while Southeast Asian

destinations also offer value for money.

“I’m noticing families are being much more adventurous this year,” says Travel Counsellor, Karon Edmunds.

“They’re wanting to do something different rather than the usual ﬂy-andﬂop. This year, I’ve had several requests for RV road trips in Canada, along with multi-centre trips across countries like Spain, Portugal and Switzerland.”

Whether its wildlife spotting in Costa Rica or beach hopping around Albania, modern families truly love to explore new places and activities.

For agents, when it comes to important family matters, there’s a world of opportunity out there.

Book it

Jet2holidays has three nights at the three-star Fosshotel Lind in Reykjavik, room-only, departing from Manchester on November 17. It is priced at £439pp, based on two adults and two children. jet2holidays.com.

in family and solo travel.

She writes for newspapers and magazines, including The Times, The Telegraph and The Guardian.

Pictured: (Clockwise from top left) Wildlife spotting in Sri Lanka is popular with family groups; More adventurous, holidays such as North American road trips are becoming popular; Adrenaline-fuelled holidays are a great alternative to beachfocussed fortnights

Tracey Davies specialises

TRACEY DAVIES

THE FALKLANDS

Rupert Parker gives the lowdown on a ‘wild and wondrous’ destination that offers a tranquil but rewarding escape for adventurous clients

Windswept, wild, and wondrous, this remote British Overseas Territory offers travellers an experience unlike any other – where nature reigns, wildlife outnumbers people and the landscapes stretch unbroken to the horizon.

Sitting in the remote reaches of the South Atlantic, the Falkland Islands remain one of the planet’s last great untapped destinations. They consist of 740 islands with 3,500 permanent residents mainly in East Falkland and West Falkland.

seeking solitude

Whether you’re a wildlife enthusiast, a history buff or simply seeking solitude, the Falklands promise adventure and tranquillity in equal measure. Activities include hiking and kayaking, but simply getting around can be an adventure. Outside the capital, roads disappear in vast tussock grasslands and sphagnum

bogs so 4x4 vehicles are the norm. Small aircraft connect Stanley with remote settlements and outlying islands.

It’s easier to get there than you might think: RAF flights are twice weekly from Brize Norton, with a stop in Ascension, or there’s a weekly LATAM from Santaigo, Chile.

local fauna

With over 230 bird species and 14 marine mammal species, the islands are a haven for nature lovers.

Encounter some of the world’s healthiest penguin colonies, often numbering in the tens of thousands.

Spot elephant seals, whales and dolphins from the shore. Soaring above, with a wingspan of 2.5 metres, is the Black Browed Albatross, a wildlife treasure, rarely seen outside the islands.

The Falkland Islanders –or Kelpers as they’re colloquially known – are a resilient and welcoming people. English

“Just getting around the islands can be an adventure in itself”

is the official language, cars drive on the left and everything stops for tea.

stanley sights

Home to the majority of the population, Stanley’s colourful tin-roofed houses line the waterfront. Sites include the Dockyard Museum, Anglican cathedral and the whalebone arch. The Falklands Museum in Stanley offers an excellent overview of the 1980s British-Argentinian conflict. Key sites and battlefields include Goose Green, Stanley and Tumbledown. Accommodation ranges from small hotels in Stanley to family lodges in the countryside. There are no chains or large resorts, an essential part of the islands’ charm. October to March is considered the best time for travellers. Summers (December to February) average around 13°C highs, while winters are chilly but rarely freezing. falklandislands.com

Pictured: (clockwise

Brazil

Falkland Islands

Travel for Every Body Awards

Recognising initiatives and innovations making travel and tourism more accessible and inclusive

This year Selling Travel has taken its commitment to accessible travel to the next level by launching the Travel for Every Body Awards. We’ve been focusing on promoting travel for those with access needs since 2023 through our Travel for Every Body hub and now, through these inaugural awards, we are spreading the message that the travel industry can make a real difference.

We invited industry partners – agents, tour operators, destinations and others – to tell us about what they are doing, and what they plan to do, to push accessible travel

to the top of their agendas.

We are joined by an exceptional line up of judges, who have their own lived experiences and expertise.

A big thank you to Sophie Morgan, accessible travel journalist and TV personality; Jonathan Fletcher, Founder of Wheelie Good Travel; Dr Amo Raju, author and disability charity specialist; Lady Tina Reading, Editor at Lube Media and accessibility consultant; Emma Partlow from Transreport; Paula Hansen, Founder of World Accessible Holidays; and Manuel Butler, from the Spanish Tourist Ofﬁce.

THE 2025 SHORTLIST

Accessible Travel Initiative

– Destination

• Destination Ann Arbor

• Dubai Department of Economy and Tourism

• Visit Greece

• Visit Lauderdale

• Visit Myrtle Beach

• Visit Portugal

Accessible Travel Initiative - Transport

• East Midlands Airport

• London Luton Airport

• Tripseed

Accessible Travel Initiative - Cruise

• Celebrity Cruises

• Virgin Voyages

Accessible Travel Initiative

- Accommodation

• Amilla Maldives

• ILLA Experience

• Marsham Court Hotel

Accessible Travel

Marketing Campaign

• The Spanish Tourist Ofﬁce

• TUI

• Visit California

Best Website for Accessible Travel

• Accessible Japan

• Canne Bianche

• Journeyable Travel

Best Tech Innovation for Accessible Travel

• Air4All

• Airchair

• Jet2

• Snowball Community

• Vacay It

Outstanding Achievement in Accessible TravelTravel Agency/Agent

• Claire and George Foundation

• Danielle Jade Travel

• Deanne Moses-Wright

• Fora Travel

• Harriet Denton, Hays Travel

• World Accessible Holidays

Outstanding Achievement in Accessible

• Travel – Tour Operator

• Enable Holidays

• Go Beyond Holidays

• Limitless Travel

• Ocean Florida

• TUI

• Tur4All Travel Accessibility Champion

• Alison Pearson, Inclu

• Angus Drummond, Limitless Travel

• Deanne Moses-Wright Wheelie on the Waves

• Fred Maahs, Maahs Travel

• Harry Wales, Travelosophers

• Janine Park, Journey Angels

• Joe Logue, Euan’s Guide

• Lindsey Brumby, Ocean Florida

• Paula Hansen, World Accessible Holidays

• Shelley Cowan, Access Avenue

• Simon Miller, Enable Holidays

Outstanding Contribution to Accessible Travel

• Anna Maria Janssen, Ocean Florida

• Blind Girl Adventures

• Curb Free with Cory Lee

• Inclu

• Robin Sheppard

• The Wayﬁnding Centre

SAFARIS

Many safari providers, especially smaller companies, are leading the charge on positive impact experiences. Here’s how to sell, says Charlotte Flach

WHY SELL IT

The current travel climate is an opportune time to sell safari trips. Clients are more willing than ever to indulge in- and pay big money forenviable experiences. Added to which, safaris can be complex, requiring specialised knowledge of logistics, accommodation, and destinations. This makes the role of a travel agent as a trusted advisor indispensable when booking these types of holidays.

But the safari market is changing, with an emphasis on smaller numbers, but higher quality. “There is a strong demand for unique, low-density holidays that allow for an authentic connection to nature, which safaris inherently provide,” says Marlies Gabriel, Owner of Hatari Lodge and Shu’mata Camp based in Tanzania.

Travel agents are uniquely positioned to influence clients’ choices, he adds, focusing on safari holidays that are ethical in every sense. Agents have the power to support suppliers that prioritise wildlife welfare, environmental health, and community well-being.

WHO TO SELL TO

Couples and honeymooners have always been a core safari market, but this is evolving. Families with young children and multi-generational groups are now being catered for, as the product diversifies.

“Emerging groups include solo travellers looking for social connections and transformative experiences, and a rapidly growing segment of sustainable and wellness tourists,” says Gabriel. “These conscious travellers prioritise properties with a genuine commitment to conservation, authentic and noncommoditised community projects, and a low environmental footprint.”

Safaris which offer a theme that ties in with local culture and conservation efforts are a great hook for trips. “We are developing a focused and intentional approach to culinary conservation, involving guests through gastronomic tourism experiences,” explains Gabriel.

“Culinary conservation is a proactive effort to use food to preserve culture, biodiversity, and the environment; the

practice of aligning a destination’s food system with its ecological and cultural conservation goals.”

HOW TO SELL

Exclusive, private, and bespoke experiences are on the rise, with a shift toward purpose-driven travel and conservation-focused safaris. This means agents should focus on leading with narrative and the purpose, framing the trip as more than just a holiday, and rather as an opportunity for the client to be part of a meaningful story.

Gabriel advises highlighting “the direct impact of their travel, such as how their stay supports local farmers, funds anti-poaching units, or helps preserve indigenous crops.”

Agents should also position these trips as an experience that cannot be found elsewhere, with opportunities for personal, one-on-one interactions such as taking a guided tour of a regenerative farm, or hearing conservation stories directly from the people involved.

Most importantly, says Gabriel: “Reassure clients that they are making a responsible choice without sacrificing luxury or comfort.”

Pictured: (Clockwise from top) Unique activities are prized above all else; Many safaris now focus on preserving local culture; Highlight experiences, such as spotting indigenous wildlife up close, that cannot be found elsewhere.

Up close: Positive impact safari experiences which give back to the local community

DOTCOM SAFARIS

Dotcom Safaris designs personalised African journeys across Kenya and Tanzania. Experiences include classic safaris in the Serengeti, Masai Mara, and Ngorongoro Crater, and cultural encounters with local communities. Adventurers can take on the challenge of hiking Mount Kilimanjaro with expert guides, while those seeking relaxation can unwind on pristine beaches in Zanzibar. From luxury lodges to private tours, every trip is tailored for comfort, safety, and immersion in nature. Whether you want to witness the Great Migration, climb Africa’s highest peak, or enjoy a beach holiday, Dotcom Safaris delivers unforgettable travel experiences. dotcomsafaris.com

MAROON TOURS AND SAFARIS

Experience the magic of Botswana and Southern Africa with our expertly crafted scenic and mobile safaris. As a 100% citizen-owned company based in Gaborone, we take pride in offering personalised tours that showcase the breathtaking beauty of the region. Our yearround tailored packages will open you up to a host of experiences that can only be found in the sights and sounds of Africa. Whether you are a group or just one person, you can be sure of a package just for you. We believe that travel is not just about reaching a destination; it’s about the journey itself – the stories, the people, and the landscapes that unfold along the way. maroonsafaris.co.bw

HATARI LODGE - SHUMATA CAMP

Nestled in Tanzania’s protected, off-the-beatenpath areas, we believe true luxury stems from an immersion with nature. Our sustainability commitment is evident in every aspect; we prioritise conscious energy use and minimal resource consumption, maintaining a zerowaste kitchen while supporting local suppliers. This approach reﬂects our evolved travel philosophy and promotes slow travel as a mindset. Our innovative Wondergarden initiative is at the forefront of providing our kitchens with locally sourced, naturally grown, harvested, and processed foods while empowering women in farming communities. Journey with us to reconnect with the natural world. hatari.travel

EXPLORER TRAVEL CO

More than a safari, Explorer creates journeys that feel like coming home. Founded in 1984 by the Strand family, our family-run company has spent decades designing tailor-made African adventures rooted in exclusivity, authenticity, and heartfelt hospitality. Wherever we travel— whether on the sweeping plains of Tanzania, the deserts of Morocco, or the serene shores of the Indian Ocean—we go beyond the beaten path, ensuring our guests are always away from the crowds. Each journey is crafted around you, blending wild beauty, luxurious comfort, and personal warmth. With Explorer, every adventure is intimate, unforgettable, and truly your own. explorertravelco.com

KAFUNTA SAFARIS

Luxury at Kafunta Safaris is about what truly matters: space, tranquillity, and the privilege of immersion in the wild. As an independent, owner-run company, Kafunta creates personal, authentic experiences. Remote Island Bush Camp and Three Rivers Camp place travellers deep in South Luangwa’s untouched wilderness, far from the crowds. Choosing Kafunta directly supports conservation and local communities through employment, sustainable practices, and partnerships with local NGOs. Each safari is more than an escape: it’s a chance to make a positive impact, while savouring simplicity, authenticity, and the rare luxury of truly being at one with nature. kafuntasafaris.com

FOUR SEASONS

The Serengeti’s magic lies in timing and location, not chasing convoys. From its central perch, Four Seasons Safari Lodge offers prime access to the Great Migration year-round to avoid the crowds, and always have wildlife close by. Try February’s calving season, lush landscapes for photography in April–May, dramatic river crossings from June–September, and the herds’ return south from October–December, all accessible from one luxurious base. Hot-air balloon ﬂights and guided walks offer intimate encounters beyond traditional drives. The key to an exceptional safari? Embrace nature’s rhythms, not the crowds, and let the migration’s endless cycle unfold before you. fourseasons.com/serengeti

BUDAPEST

Although charming year-round, the colder months in Budapest are ideal for fine wines, luxurient spas, and sightseeing, says Xenia Taliotis

Buda on the west; Pest on the east. Between them, like a spine, runs the mighty Danube, a clear demarcation between the cobbled streets, hills and medieval, Renaissance and Baroque architecture that define Buda, and lively Pest, known for its nightlife, its neo-Gothic domed Parliament buildin, and its famous neo-Baroque Széchenyi Baths.

Over the last few decades, Hungary’s capital has emerged as one of the best all-season cities in Europe. During spring and summer, its parks, riverbanks, pop-up bars and festivals entice visitors with endless opportunities for enjoyment, from alfresco picnics and outdoor concerts to water-skiing, canoeing and swimming.

Favourite spots for locals include Roman Beach, the only free natural swimming spot in the capital, and ELTE Füvészkert, Hungary’s oldest Botanical Garden, which is positively packed with rare plant species.

winter wonders

As the days shorten and the temperature drops the city presents fresh appeal.

Autumn and winter in Budapest have a magic of their own, delivering scenery and activities that provide the perfect setting for a Hollywood film, particularly once the Christmas markets and icerinks open.

This is the time for exploring on foot, stopping for a cup of coffee or hot chocolate at one of the 19th-century cafés – among the best are New York Café and Gerbeaud – before returning to your sightseeing.

Highly recommended, to the point of being essential, is a visit to the Unescolisted Buda Castle Quarter.

It’s an easy enough walk, but if visitors prefer not to make the journey on foot, several buses also go there from numerous locations throughout the city. The most fun way to arrive, though,

is to take the funicular railway. The ride lasts only a couple of minutes but takes in spectacular aerial views of the historic city skyline.

The Buda Castle Quarter, the oldest district in Budapest, takes visitors through nearly 800 years of history, art, culture and religion as well as providing panoramic views of the city.

This is where the glorious Matthias Church is, the interior of which is covered with rich ornamental paintings and decorations, and, of course, the Castle and its gardens (also called the Royal Palace), the first incarnation of which dates from the mid 13th-century.

It now houses the National Gallery, which contains more than 100,000 works of Hungarian art, from medieval stone carvings to 19th-century paintings.

A full calendar of events, including concerts and theatre productions, runs throughout the year in the Buda Castle Quarter, but Christmas is a highlight, with performances by numerous singers, musicians and poets.

For the highest possible culture, however, there is little that can surpass a night of opera or ballet at the Hungarian State Opera House. Even if you’ve no plans to buy tickets, the building alone – a neo-Renaissance beauty designed

“As the days shorten and temperatures drop, the city has fresh appeal”

by Miklós Ybl, one of the country’s leading 19th-century architects – should definitely be seen.

budapest by tram

Considered one of the most scenic tram journeys in the world – and particularly so in winter, when the Christmas lights line the Danube and catch their reflection in its waters – Budapest’s Tramline No 2 provides a tour of some of the city’s greatest landmarks.

Take a seat and enjoy the sights, which include Széchenyi Lánchíd (otherwise known as the Chain Bridge) which crosses the Danube, connecting Buda and Pest; the more modern Rákóczi Bridge which is further downstream; the Palace of the Arts, and the Hungarian Parliament Building (Országház), a neoGothic masterpiece that is home to the country’s parliament.

From the beginning of December to the beginning of January, visitors can also take the Fényvillamos, or Christmas light tram, at no extra cost.

Garlanded with five kilometres of energy-efficient LED lights (140,000 of them) the 50-year-old tram trundles through the city, mainly along line No 2, bringing cheer to the frosty winter nights.

Pictured: (clockwise top) The drama of Budapest’s historical panorama is resplendant; Both the Buda and Pest sides of the river can be admired from the bridge which links them; One of the many opulent baths

and relax

Hungary’s capital is also known as the ‘City of Spas’ on account of the more than 100 thermal springs that gurgle and bubble beneath it, which deliver more than 70 million litres of mineralrich waters to its world-renowned bathhouses and spas each day.

One of the most spectacular public bathing complexes, not only in Hungary, but indeed in Europe, is Széchenyi Baths.

Built between 1909 and 1913, it has 18 indoor and outdoor thermal water pools, as well as saunas, Jacuzzis, a steam room and even medicinal mud therapy.

There is little that is more magical than getting into its warm pools on an icy evening and looking up at the sky as snowflakes fall.

Other excellent baths to try include the Rudas, Lukács and Veli Bej Baths while many of the city’s hotels have their own luxury spa experiences. A number of luxury high-end hotels also feature baths or Turkish baths.

festive frivolities

No continent does Christmas markets as well as Europe, and few countries do them as well as Hungary.

From mid-November, the city fills with markets selling quality decorations and gifts and traditional food.

The main ones – Vörösmarty Square, one of the oldest in Hungary, and St Stephen’s Basilica – each have more than 150 stalls and are open until late.

Another city highlight at St Stephen’s

“Hungary’s capital is known as the ‘City of Spas’ on account of its more than 100 thermal springs”

is the dazzling light show, where festive scenes are projected onto the Basilica’s façade every 30 minutes.

Ice skating rinks pop up throughout the city, but the best, and most famous – known even beyond Hungary – is the lake in City Park.

In the summer, this vast expanse of water is filled with boats and paddleboards, but in winter, the ice rink that appears – one of Europe’s oldest and largest – attracts ice-skaters of every age and ability from the world over.

Sitting just beneath fairy-tale-like 19thcentury Vajdahunyad Castle, the lake is an exhilarating experience. After that, do as the locals do and treat yourself to a glass of steaming mulled wine.

Hungary is as renowned for its wines as it is or its thermal baths, so if warmed and spiced is not for you then you will have a difficult time choosing between the excellent varieties.

Perhaps the most well-known are the honeyed wines from the Tokaj region,

Pictured: (From left) Budapest is known for its food and wine scene; The impressive Heroes’ Square; A map of Budapest

in the northeast of the country, which were much-loved by Beethoven, Haydn, Liszt and Voltaire.

Tokaj has built its reputation on dessert wines – the most notable of which is Tokaji Aszú – but it also has many outstanding dry varieties, with many created from fermented grapes.

Over to the reds and Egri Bikavér is the stuff of legends – truly! The name means Bull’s Blood and comes from the Ottoman invasion of 1552 and the siege of Eger Castle, when the invaders mistook the red wine the Hungarians were drinking for blood. There are some excellent wine tours to choose from, including a half-day tour to a family-run vineyard in the Etyek-Buda region, just 30km from Budapest.

five highlights

Visit Margaret Island: Although referred to as an island, this landmass is really a floating park in the Danube and is a beautiful place to visit. To get to it, cross the Margaret Bridge on foot and then spend the day discovering its treasures, which include a Japanese garden, the Unesco-listed Music Fountain, and Palatinus water park, the largest open-air swimming complex in Budapest.

See Budapest from the water: There are cruises along the Danube for everyone, from day-trippers to night-owls, and from diners to beer-lovers. Take your pick, and sit back seeing the magic of Budapest from water-level.

Take in Unesco marvels: Dotted with Unesco sites, Budapest excels when it comes to landmarks with historical and cultural significance. A stroll through the Buda Castle Quarter rewards vistors with sightseeing around the Buda Castle complex, Matthias Church and the iconic Fisherman’s Bastion. Other notable attractions are the Hungarian National Gallery, the Budapest History Museum, the Labyrinth cave system, and the elegant Sándor Palace.

Eat only the finest cuisine: The city is distinguishing itself as a hotspot for Michelin-starrred dining, with several restaurants which have earned the coveted accolade. Be tempted by Babel, Borkonyha Winekitchen, Essência, Salt, Rumour by Jenő Rácz, Stand, and Costes, many of which focus on innovative interpretations of traditional Hungarian cuisine.

Discover architectural greats: Budapest showcases a staggering array of architecture styles, including Baroque,

“Honeyed wines from the Tokaj region were much-loved by Beethoven, Haydn, Liszt and Voltaire”

Classicism, Romanticism, Historicism, Art Nouveau, Modernism, Neo-Gothic, and Bauhaus.

Famous avenue Andrássy út is lined with both beautiful Art Noveau buildings and designer shops, so vistors can combine culture with shopping combined. It’s an interesting walk that passes the Hungarian State Opera House, an example of neo-Renaissance style fused with elements of Baroque. Those interested in ticking off spotting different sytles of architecture in a single city, should not hesitate to visit.

Pictured: (Clockwise from top) Parisi passage shows off the city’s striking architecture; Sunset over the Danube; Lukács Bath; The Chain Bridge by night

Deepak Booneady, CEO at Sun Siyam Resorts, explains the group’s new brand positioning and how it will help agents sell the properties with even more success

“LUXURY

ISN’T just ABOUT THE PRODUCT; IT’S HOW IT MAKES YOU FEEL”

What spurred the decision to rebrand Sun Siyam Resorts, and why now?

The Maldives is full of stunning resorts, beautiful rooms, and great restaurants. But everything blends into a sea of sameness.

We wanted to differentiate ourselves by rebranding. But this isn’t just about a new logo or look; the goal is to create emotional connections and elevate the brand through service and experience. Can you explain your reclassiﬁed resort categories?

We now group our resorts into three collections: Luxury Collection, for

example the ﬁve-star Sun Siyam Iru Fushi; Prive Collection, such as the boutique, adult-centric Sun Siyam Vilu Reef; and the Lifestyle Collection, for example Siyam World, which are larger resorts full of activities. This classiﬁcation helps agents match the right product to the right guest based on preferences and expectations. What are some of the new signature experiences you’ve introduced? We’ve created 10 new experiences. A few highlights include the WOW Welcome where we connect with guests before arrival, understanding

their reason for travel so we can tailor a special welcome. On arrival, they’re welcomed with traditional Maldivian drums, local dress, and even oversized umbrellas.

With the Ultimate Honeymoon Package, guests might find their first dance song playing in their room or a handwritten love letter on the bed. How does this tie into the broader trend of redefining luxury in travel?

Today’s luxury is not about opulence or expense, it’s about meaningful, emotional connections. From service to tone of voice, body language, and the way we serve food, everything is designed to create memorable moments. We aim for experiences that stay with our guests long after they leave. Luxury isn’t just about the product, it’s how it makes you feel. How are you incorporating local Maldivian culture?

Our new tagline is “Truly Maldivian Spirit.” Every Friday, we host a cultural immersion day with activities such as ﬁshing with local ﬁshermen, crafting with coconut leaves or traditional dance and music.

We’re proud to be 100% Maldivianowned and operated, with 60% of our team being locals. When you stay at Sun Siyam, you know you’re in the Maldives, not just at a generic luxury resort. This is a big USP for us. It’s authentic, and guests notice the difference.

What support are you offering to travel agents to help them sell?

We’re launching a Sun Siyam Academy, an online training platform where agents can become certiﬁed “Sun Siyam Experts.” Once certiﬁed, they’ll be eligible for two complimentary nights at any Sun Siyam resort.

We’ll also run educational campaigns for 5,000-plus agents worldwide, offer travel agent rates and host fam trips. We believe it’s crucial that agents experience our product ﬁrst-hand to understand what makes it special.

Pictured: (clockwise from above) Deepak Booneady; A guest experiences a ‘WOW Welcome’

Revealing the Sun Siyam experience, reimagined. Curated luxury meets the warmth of true Maldivian hospitality. Tailored experiences tantalise the senses, ignite wonder and excite the explorer within. Help your clients create memories to last a lifetime as we begin a new chapter of indulgence and discovery.

IRU VELI

VILU REEF

PASIKUDAH

SUN SIYAM RESORTS

INDIAN OCEAN

LUXURY AWAITS

An emerging preference for experiential ‘wealth’ over material features is characterising client demands, says Katrina Conaglen

Asmall propeller plane, buzzing like a fat dragonfly, lifts me out of Mahé, away from the familiar contours of civilisation, from granite and tarmac. Below, the Indian Ocean hypnotising, impossibly blue and vast, before a secret geography begins to appear. Tiny intricate rings of emerald and aragonite, scattered across a sapphire sea like a broken necklace.

Descending onto Alphonse Island, part private resort, part Robinson Crusoe marvel, I grin at the prospect of life pared back to essentials: sand, sea, light, and magnificent creatures.

I’ve come here seeking indulgence, not hedonistic or brash, but contemplative and profound. Alphonse Island is an eco-resort, an open-air menagerie where nature runs riot: green turtles, hawkbills, coconut crabs, innumerable exotic birds, manta rays.

Within hours of arriving, I am rewarded. Walking beneath rustling palm trees, soft air scented with salt and sun-warmed vegetation, I see the creature. First, a glimmer of slow, deliberate movement, which gives way to a wrinkled, leather neck, stretched like a periscope from an ambling carapace.

Moving with unhurried grace, the giant Aldabra tortoise seems to carry the weight of a century. I am riveted by its quiet determination

One of the longestlived creatures on the planet, his body is a living citadel and ecosystem engineer. I feel witness to living history: spontaneous and intimate.

bungalow, I reflect on my brief encounter with the Chelonian kind. The world seems infinite and delightfully various: what species might I spy tomorrow? This, I think, is true luxury.

Luxury redefined

“High-end travellers are demanding more thoughtful itineraries”

Later, sipping local rum, skin scorched and sea-sprayed, watching the sun bleed into the Indian Ocean from my

Once a region prized for its pictureperfect views and pampered, “don’tget-up-from-your-lounger” escapes, across the archipelagos and atolls of the Indian Ocean, a clear seachange has occurred. Clients are seeking a new form of indulgence. The gleam of marble and the weight of a wine list are no longer the sole arbiters of excellence: rather, high-end travellers are demanding more thoughtful itineraries.

From the wild shores of Sri Lanka to the pristine sands of the Seychelles, the region is responding to a new kind of traveller: one who seeks not just to escape, but to connect with nature, with culture, and with themselves.

Experiences to remember

Overt opulence and extravagance is out, and experiential wealth is in. “Luxury is less about material possessions and more about crafting experiences that highlight nature, culture, scenery, and history,” says Bethany Dimond, Senior Product Executive for Indian Ocean at Audley Travel.

The trend isn’t about roughing it but refining it. Dimond gives one example: rather than sending clients to bustling

EXPERT INSIGHT

Deepak Booneady, Sun Siyam

“Today’s luxury is not about opulence or expense — it’s about meaningful, emotional connections. We aim for experiences that stay with our guests long after they leave”

Bali, a bespoke spa package may be delivered on the secluded Indonesian island Sumba. Breakfast is cooked on an open fire on the coast, overlooking wild surf, before a horseback or jeep ride across rising limestone hills, bone-dry as the Savannah, to bathe in shadowdraped swimming holes. Put simply five-star hotels have to be accompanied by five-star moments.

Hand in hand with this shift comes the continued rise of hyper-personalisation. The modern luxury traveller doesn’t want the best, they want their version of the best.

According to Jim Robertson, Senior Regional Product Manager Indian Ocean for Kuoni, “high-touch, high-service hospitality,” now has to be personalised. “[From] varied dining options and bespoke guest experiences, it’s

Pictured: (clockwise from left) Mauritius from above; An over-water villa at Ananea Madivaru in the Maldives; Alphonse Island in the Seychelles is renowned for its giant tortoises

“The most tangiable luxury booking trend is the increasing demand for ‘hybrid holidays’”

about ensuring everyone finds their personal version of luxury,” he explains. This approach is filtering down to the resort level. Premium all-inclusive offerings are evolving to include multiple dining venues and a host of activities, allowing guests to curate their own stay. ‘All-in’ here isn’t about bottomless buffets and free-flowing booze, but frictionless choice and control.

Robertson explains, “Premium all-inclusive resorts like Emerald Faarufushi Resort and Spa and Dhigali in the Maldives tap into this trend where multiple dining options, yoga sessions, snorkelling and boat trips are all included.”

Decadence with a conscience

This new-found freedom is accompanied by a deeper concern, as more holidaymakers insist indulgence should not preclude integrity.

Increasingly, eco-consciousness is not a footnote but the headline: surveying British travellers last year, Audley Travel found 62% of respondents consider sustainable travel “non-negotiable”.

Savvy agents can send the ecoconscious to Santani, in the Sri Lankan highlands, a luxury wellness resort built

on a former tea estate. Water and energy are meticulously conserved, biodiversity is supported, greenhouse emissions minimal – and without skimping on the pampering or Champagne.

Kuramathi Maldives, a high-end resort, is a standard-bearer. “Its Eco Centre, established in 1999, monitors the fragile ecosystem and is a hub of information that guests can tap into during their stay, from kids’ club activities to visiting its coral nursery,” Robertson explains. It also has its own water bottling plant and hydroponic gardens.

Everything your way all at once

The most tangible booking trend emerging from the redefined luxury mindset is the increasing demand for ‘hybrid holidays.’ Collapsing on a sun lounger for two weeks has lost its allure: rather, clients crave variety, a story and narrative from their travels.

“We’ve seen a definite uplift in twinning

resort experiences for a varied holiday,” Robertson notes. “Both in the Maldives, island hopping between busy and more low key resorts, and also in Mauritius, where its interior national parks offer a complete contrast to its beaches.”

Emily Anstee, Product Manager for Sri Lanka at Audley Travel, reports a similar trend of clients combining contrasting destinations: a cultural deep-dive in Sri Lanka followed by a blissful beach collapse in the Maldives is a perennial favourite with clients.

“This is supported by research we conducted, with the top end of the market last year, which found that 48% ranked having exclusive experiences as one of the top three requirements of a luxury holiday,” Anstee explains.

Far from the traditional beach add-on, these are seamlessly curated journeys: a Kenyan safari bookended by exploring the biodiverse jungles of the Seychelles; or a cultural tour of Sri Lanka topped

Pictured: (clockwise from top) The lower deck at the Shangri-La Le Touessrok; Yoga at sunset at Dhigali, Maldives; An Ananea villa from above; Snorkelling coral reefs continues to be sought-after

off with an opulent relaxation retreat in a Maldivian overwater villa.

“Double-rooming” is also emerging as a curious, yet canny micro-trend.

“Those on more of a budget will book a beach cottage but upgrade to an overwater villa for a couple of nights to give a trip the real ‘wow factor’,” Robertson explains.

Families are also seeking experiential holidays. Robertson reports Kuoni is seeing a significant rise in demand for cultural touring packages for clients travelling en famille, requesting “richer experiences and learning opportunities.”

The new Ananea Madivaru Maldives also offers one-, twoand three-bedroom villas, providing families with a balance between privacy and shared space. Similarly, the refurbished Shangri-La Le Touessrok in Mauritius has introduced new family rooms in its Hibiscus Wing, which are proving a runaway success.

The Hot List: New for 2025

For agents seeking the hottest trends, the Indian Ocean has sizzling new openings and renovations this year.

1 Waldorf Astoria Platte Island, Seychelles: Opened in early 2024, this is branded luxury at its most remote and refined. Think pristine nature, impeccable service, and its own airstrip for that ultimate exclusive escape.

“There is a signiﬁcant rise in demand for cultural touring packages for clients travelling with families”

2 Heritage Le Telfair Golf and Wellness Resort, Mauritius: The feted resort has opened a new adults-only wing focused on relaxation, replete with a private butler and dedicated pool. Also new is a familyfriendly visitor facility: The Marine Education Centre. Guests learn about conservation efforts and, when sea conditions allow, are taken out on a glassbottom boat to view the health – and damage – of the surrounding coral.

5 Ambre, Mauritius: Sunlife’s adultsonly resort is running a September peaks offer. Guests can claim one free night on stays of seven nights or more before November 24, 2025, or claim two nights on stays of seven nights or more on dates between November 25, 2025 and October 31, 2026.

Book it

A seven-night stay at the five-star Sun Siyam Iru Fushi, from November 12-19, 2025 in a Deluxe Beach Villa (free upgrade to Water Villa on request), is priced from £5,800 per couple or £2,900pp. The deal icludes 24/7 ‘All Inclusive Dine Around’ and return seaplane transfers from Malé. This price is based on two adults departing on November 11, 2025 from London Heathrow with Etihad. goldmedal.co.uk

Wellness continues to be a strong driver for bookings within the luxury sector, with the Indian Ocean’s excellent reputation for rejuvenation growing ever stronger. More properties are offering a suite of spa experiences, from ancient holistic rituals to exclusive wellness residencies.

At The Nautilus Maldives, guests can join a week-long retreat with experts from Ananda in the Himalayas.

3 Namoroka Tsingy Camp, Madagascar: A game-changer for the client who’s done it all, this is the only luxury camp in the otherworldly landscape of Tsingy de Namoroka National Park. Think authentic adventure travel with a thread count – ideal for clients seeking bragging rights

4 Uga Halloowella, Sri Lanka: Tapping into the desire for boutique escapes, this restored planter’s bungalow in Hatton is an intimate, tranquil retreat in the heart of tea country. It provides the perfect start or end point on a cultural tour.

Pictured: (clockwise from top) Uga Hallowella in Sri Lanka is set in the heart of tea country; Relaxation is still in high demand

(Credit: Pradeep Gamage); Barefoot luxury at Sun Siyam

THE SPIRIT OF THE MALDIVES

SUN SIYAM RESORTS

LEGO® House Building dreams at

Step inside LEGO® House in Billund, Denmark, the official Home of the Brick™ where LEGO play, creativity and storytelling come to life through bricks.

Located in the heart of LEGO’s hometown Billund in Denmark, LEGO House offers something no other destination can: the chance to explore, play, build and dream among more than 25 million LEGO bricks. It’s a one-of-a-kind indoor attraction where the LEGO Group’s playful DNA is brought to life through experiences you won’t find anywhere else.

Build your dreams

From larger-than-life LEGO models to hands-on challenges and wow moments around every corner,

LEGO House is the ultimate escape for playful souls. Whether you’re introducing your child to the bricks you loved growing up, or discovering the joy of building all over again.

LEGO House is built around four immersive Experience Zones –each designed to bring out your inner builder. Whether you’re creating, exploring or just getting stuck in, every corner is packed with surprises that turn play into an unforgettable adventure.

In the Red Zone, creativity joins up with play and imagination. Create a unique masterpiece with the endless amounts of LEGO bricks.

Do you want to be the hero in your own movie? Then drop by the Green Zone and shoot this year’s blockbuster. You can also explore our LEGO worlds and discover hidden stories. Or how about building your own unique LEGO minifigure and splashing it across a magazine cover?

Build your own race car in the Blue Zone and race against your friends or family on the challenging test

tracks. Code your own beekeeping robot and get ready to create the best conditions for bees to make honey. Or build playful solutions to the challenges our planet is facing. Can a fish have arms? Or wheels? In the Yellow Zone, you’re the boss. Build a LEGO animal and release it in the aquarium. Or build a LEGO flower and plant it in the meadow. You can also build your own LEGO character and bring

“There’s so much to explore inside LEGO House, you’ll want to spend the whole day (or two!) taking it in”

it to life on a digital dance stage. Each zone is hands-on, and full of energy – perfect for families looking for fun with a side of learning, and friendly competition.

There’s so much to explore inside LEGO House, you’ll want to spend the whole day (or two!) taking it in.

Explore the LEGO History Collection, an underground museum that takes you from the earliest wooden toys to today’s iconic bricks. Wander the Masterpiece Gallery, where incredible fan-built creations are displayed. Or join a seasonal build challenge in the Creative Lab – there’s always something new to try.

For lunch, head to MINI CHEF, a playful restaurant where you place your order using LEGO bricks and robots help serve your food. Then swing by the LEGO House LEGO Store to pick up exclusive sets sold only at LEGO House, the perfect souvenir to remember your trip.

Extend the magic

Make your LEGO escape even more special with a stay at Hotel LEGOLAND®, just minutes from LEGO House. With themed rooms, playful décor and direct access to LEGOLAND® Billund, it’s the perfect base for a family adventure.

Travelling in autumn or winter?

LEGO House oﬀers seasonal surprises all year round – from Halloween brick builds to festive winter decorations and handson holiday activities like Build to Give, where your creativity helps donate sets to children in need.

Closer than you think

Getting to LEGO House is easy with British Airways flights from London Heathrow direct to Billund.

Once you land, LEGO House is just a short ride away. And with everything within walking distance – from hotel to attractions – it’s a low-stress, high-fun holiday, ideal for families with young children.

Only at LEGO® House. Only in Billund.

SEVILLE

With its main landmarks and evening venues within easy walking distance of each other, Seville provides a well-rounded city break, says Julie Baxter

things of beauty

DAY ONE

Morning: Stay centrally and head out early to embrace the relaxed morning mood of the city as locals shop for bread and pastries. Orientate yourself by heading to the Metropol Parasol, known as Las Setas –‘the mushrooms’ – a modern landmark created mostly from wood in the middle of the old city at La Encarnacion Square. Follow the gently rising walkway of this unique structure and gradually find yourself above the city’s rooftops with a 360-degree view, and the chance to view a cinematic introduction to the city. Easy to spot from here are the Cathedral and La Giralda. A visit to Europe’s biggest Gothic cathedral can include a tour of the epic interior, a climb into the cathedral roof, or just an al fresco photoshoot of the exterior.

Afternoon: Stop for your first taste of tapas and a cold beer, and then spend a peaceful afternoon at the Alcazar – a vast and beautiful palace with unbelievable mosaics and intricate shady gardens (pre-purchasing tickets is highly recommended). If you want to take in a wider reach than your feet can manage, consider one of the horse and

carriage tours which are plentiful.

Evening: The locals still love to dress up, especially on high days and Ferias (festivals) so find your spot, sit back and admire the style and excitement of local life. Women – young and old –get glammed up in bright body-hugging dresses with ruffles layered to the ankle while the men go for freshly laundered shirts, suits and ties. The dresses and Manila shawls take their lead from the nation’s famed flamenco dancing: when you’re done people-watching, head to a Flamenco Dinner Show to see the flamboyant fabrics come alive.

DAY TWO feast and

float

Morning: Stroll alongside the Guadalquivir where the riverside views reveal how Seville mixes the ancient and the modern. Cross the water at the Puente de Isabel bridge for Triana, a neighbourhood renowned for its ceramics and tile shops. Here you will see ceramists working in store –browsers are welcome.

Afternoon: There are many riverside restaurants and cafes when you are ready to rest, but head to Mercado di Triana and you can gather your own fresh

food picnic of stuffed olives, Iberian ham, Andalucian cheeses, and lush peaches.

Take your haul to the shade of Parque de María Luisa, which sits alongside the Plaza de Espana:m it is an impressive square with a huge water feature, painted ceramics and an ornate pavilion that dates from the 1920s.

Evening: A tapas bar crawl is a lovely way to spend the evening with just a plate or two in each spot, but prepare for your evening out with a trip to AIRE Ancient Baths first. This oasis of tranquillity offers thermal baths of all temperatures. Follow this by Champagne and chocolates in the rooftop pool, overlooking the cathedral. Revived and invigorated, tapas stops could include El Rinconcillo - the oldest bar in Sevilla or Cervecería Salmedina.

Book iT

A three-night British Airways deal, with room-only accommodation and flights to Seville, costs from £189pp.

Pictured: (Clockwise from top) The Metropol Parasol; the Alcazar; locals in traditional dress; the Guadalquivir.

PUNTA GORDA/ENGLEWOOD BEACH

The top destination for those looking for an experience that offers all the best of Florida’s wonderful outdoor experiences and a laid-back lifestyle

NATURE AND PARKS

Amid the tranquil preserves and scenic waterfronts lies a nature lover’s paradise. Hike, bike, or paddle through lush trails and coastal paths where graceful herons, roseate spoonbills, and gopher tortoises abound. Don’t miss the local environmental centre, offering guided tours and hands-on programs that bring the region’s extraordinary ecosystems to life.

SHOPPING

Discover a treasure trove, from the bustling dockside shops of Fishermen’s Village - with art, jewellery, beachwear, sweets, and home décor - to charming galleries like the Visual Arts Center and Sea Grape Gallery. Explore open-air plazas, quirky boutiques, and shoppers’ markets brimming with locally made gifts and crafts.

FISHING

In Punta Gorda/Englewood Beach, anglers of every level find their perfect cast - whether deep-sea, backcountry, flats, fly or freshwater fishing. From Boca Grande Pass, celebrated as the “Tarpon Capital of the World,” to Webb Lake’s serene bass-rich waters, expert guides and local charters make your fishing adventure seamless and unforgettable.

SPAS AND WELLNESS

Recharge in Punta Gorda’s serene wellness retreats. From sunrise yoga by the water to bespoke spa treatments- including massages, facials, and holistic therapies - every experience refreshes the body and inspires the spirit. Indulgence and tranquillity meet in perfect harmony here.

ARTS AND CULTURE

Recently named the number one “Hidden Gem” in all America by Tripadvisor, Peace River Botanical and Sculpture Gardens is a must-visit attraction. Discover an enchanting sanctuary of art and nature, integrating Florida’s natural landscape with more than 4,500 plants, trees, and bamboos to become one of the largest botanical and sculpture gardens in Florida.

DINING

The area offers a refined culinary landscape, from elegant waterfront dining and boutique cafés to award-winning seafood restaurants. Ranked number two in USA Today’s Best Small Town Food Scenes, the area features a variety of cuisines and settings, ensuring every meal is a memorable experience.

PHOTOS COURTESY OF PUNTA GORDA/ENGLEWOOD BEACH VISITOR & CONVENTION BUREAU

At the heart of life

At Rotana, we believe time well spent, is a life well lived. This enduring thought is at the heart of every experience we promise when you stay with us.

Our distinct collection of brands include Rotana Hotels & Resorts, Arjaan Hotel Apartments by Rotana, Centro Hotels, Resorts and Hotel Apartments by Rotana, Rayhaan Hotels & Resorts by Rotana, Edge by Rotana and The Residences by Rotana.

Transform moments into memorable experiences as we present a selection of diverse destinations, ideal for every journey. To find out more, visit rotana.com

Treasured time. Our promise to you.

MICHIGAN

Come winter or fall, the magic of Michigan can be felt in its food, local hot spots and in the vibrance of its autumnal and festive colours

Motors and Motown may be the defining features of Detroit, but this storied city and its beautiful home state, Michigan, also offer staggering natural beauty and a spectacular vantage from which to witness the untamed north’s colder months.

Here, seasons put on a show. Autumn sets the landscape ablaze in a spectacle of fiery yellow, ochre and umber, before winter blankets the land in a hushed, cinematic layer of snow.

Autumnal activities

From the vibrant energy of downtown Detroit to the majestic, ice-rimmed Great Lake, Michigan’s colder months offer some of North America’s most memorable travel experiences.

In October, the M-119 highway offers one of Michigan’s most scenic drives, with brilliant autumn foliage creating a striking corridor of colour.

This 20-mile stretch hugging Lake

Michigan takes you past quaint towns and breathtaking views that showcase the region at its best.

Joining the queue at the beloved Franklin Cider Mill is a seasonal must. Your reward: a divine duo of still-warm cinnamon doughnuts and fresh, tangy cider that tastes like the season itself.

On an autumn Saturday, Detroit’s Eastern Market bursts with colour and flavour; stalls piled high with pumpkins and squash, sizzling street food in the air, and the irresistible buzz of the harvest season.

Winter escapes

As autumn’s vivid colours fade, winter sweeps in with its own delights.

At Campus Martius Park, Detroit’s answer to the winter blues comes to life - the city’s main square is transformed into a festive wonderland, featuring an outdoor ice rink. Skating beneath the towering skyscrapers is urban magic at

“Enjoy sizzling street food and the irresistible buzz of the harvest”

its finest.

Each winter, Pictured Rocks National Lakeshore becomes a striking natural attraction, with frozen waterfalls, ice caves and glittering formations drawing visitors to Michigan’s Upper Peninsula. Frankenmuth, known as Michigan’s ‘Little Bavaria,’ offers a year-round Christmas experience. Each December, the town becomes a festive highlight for visitors, with Bronner’s - the world’s largest Christmas store - serving as a major draw.

Pictured: (Clockwise from top) The distinctive Detroit skyline; As summer gives way to autumn, the state comes into its own; Winter is like a fairytale scene; Eat and drink your way through delectable street food; Harvest colours abound at Detroit’s Eastern Market.; A map of the region.

The magic of Cincy was revealed at two Connect events in June. Here’s what agents learned..

The lowdown

The Cincy Region encompasses Cincinnati, in Ohio, and 37 neighbourhoods of Northern Kentucky. It’s an ideal place to visit for travellers who enjoy road trips and appreciate heritage-rich, authentic destinations with stories to tell.

With direct flights from London Heathrow to Cincinnati/Northern Kentucky International Airport, the Cincy Region is easy to reach. Nashville is a four-hour drive away, Pittsburgh and Chicago are five, while New York City is 11 hours by car. That makes Cincy an ideal start or end point for a road trip.

Cincy Region attractions

The region’s best-known landmark is the John A. Roebling Suspension Bridge –the remarkable feat of engineering that inspired the Brooklyn Bridge. Connecting Ohio with Kentucky, the bridge makes it possible to both walk and drive between the neighbouring states. Murals on Covington’s floodwall convey the region’s history and many more public artworks adorn the sides of buildings, helping ensure the sharing of beautiful photos.

The walkability of Cincinnati, Covington and Newport – two of Northern Kentucky’s main cities – is part of the Cincy Region’s charm. So too are riverboat trips on the Ohio River, which are a laid-back way of sightseeing and appreciating skylines.

Key attractions include the Cincinnati Art Museum and Taft Museum of Art, meaning there’s much for travellers who appreciate viewing art. Checking the programmes of the Aronoff Center for the Arts and Cincinnati Music Hall is worthwhile for visitors who cherish live entertainment and cultural events.

The multifaceted Cincinnati Museum Center occupies the former rail terminal that inspired the Hall of Justice in DC Comics. Other notable Art Deco buildings in Cincinnati include the Netherland Plaza Hotel, Carew Tower and the Cincinnati Times-Star Building. Attractions likely to appeal to travellers with special interests include

American

both Dublin and Leeds events; The Paycor Stadium; A James Brown mural; Kentucky local celebrity ‘Clive’;

the American Sign Museum, which introduces the history of signage, and the Lucky Cat Museum, displaying a collection of beckoning feline figurines. The only attraction in the world dedicated to ventriloquism, Vent Haven Museum, is in Fort Mitchell.

The Banks in Cincinnati

The National Underground Railroad Freedom Center introduces the story of the network that helped enslaved people to flee the horrors of captivity. It occupies a prominent site overlooking the Ohio River, which in U.S. history was formerly the border between the slave-owning Southern and free Northern states.

It is in the landscaped Banks area, a popular area for outdoor exercise and events, which hosts the free-to-visit Cincinnati Black Music Walk of Fame next to the Andrew J Brady Music Centre. Sports fans head to this part of Cincinnati to visit the Paycor Stadium, the home of the NFL’s Cincinnati Bengals, and the Great American Ball Park. Home to the Cincinnati Reds baseball team, it has an engaging baseball museum that explores the sport’s early years and the city’s role in its evolution.

Soccer fans may appreciate attending an FC Cincinnati game at the critically acclaimed TQL Stadium. The recently revamped Lindner Family Tennis Center, in Mason, hosts the long-running Cincinnati Open: the country’s secondoldest open tournament offers fans outstanding access to players.

food and drink

The Cincy Region takes pride in its history of immigration. German settlers to what Is now known as the Over-the-Rhine (OTR) neighbourhood helped make

CONNECT CINCY JUNE 2025

Pictured: (Clockwise from top) Iconic Cincy attraction (Louis Rideout);

Sign Museum; Agents enjoying

Local craft beer is a must-try; Playing popular American game Beer Pong; Agents won a range of prizes on both nights.

Cincinnati one of the world’s principal brewing centres before Prohibition. Lagering tunnels, dug to store beer and keep it cool, can be explored on insightful guided walking tours or by reserving a table at Ghost Baby – a chic subterranean cocktail bar with live music.

Craft brewing has brought a resurgence of the industry, with Rheingeist, Streetside, Esoteric and Brink among the many names to look out for across the region. Meanwhile, bourbon drinkers can visit nine distilleries on the Cincy Region’s B-Line. The self-guided trail is part of the Kentucky Bourbon Trail and offers insights into the heritage and craft of distilling America’s Native Spirit.

Local ‘must-try’ delicacies include goetta, a sausage-like delicacy first made by German settlers, or Graeter’s ice cream is a treat handcrafted in French pots, . With Greek influences, Cincinnati chilli is mild and aromatic. It is available from parlours across the region, typically over hot dogs (known as coneys) or on spaghetti. Grated cheese is added to create a Three-Way and onions and/ or beans for Four- and Five-Ways. The popular Findlay Market, in OTR, is ideal for sampling produce from independent suppliers. Guided tours are a way to sample a cross-section and discover the area’s heritage.

And dog lovers should not miss a trip to Rabbit Hash in Kentucky. Dog mayors have been elected since 1998, with Boone, a bluetick coonhound, currently holding office.

Agents discovered the Caribbean is more than just beaches and sundowners at recent Selling Travel Connect events. Here are some top takeaways for all agents.

1) Abercrombie and Kent’s new residence on St. Lucia, Sugar Beach, a Viceroy Resort, features nine bedrooms which sleep up to 40 guests – ideal for multi-generational trips, wedding parties or just large friend groups. abercrombiekent.com

2) Agents who log Bahamas bookings on bahamastravelagentsrewards.com can earn up to £150. bahamas.com

3) A new Dominica Cable Car to Boiling Lake will open towards the end of the year. Plus, a major airport is under construction and is scheduled to open in 2027. discoverdominica.com

4) Agents can take advantage of a special offer, paying only £85 per room per night, at Elite Island Resorts hotels. resort-marketing.co.uk

5) Grotto Bay Beach Resort and Spa has completed a multi-million-dollar refurbishment in the Great House. 50 more rooms will be added which will go online for booking in early 2027. grottobay.com

6) Secrets and Dreams Playa Esmerelda in the Dominican Republic will open soon. Secrets St. Lucia Resort and Spa, the island’s largest adults-only all-inclusive resort, opened on June 1. Hyatt’s first Inclusive Collection resort has opened in Aruba. confidant. hyattinclusivecollection.com

7) Baha Mar is hosting the Culinary and Arts Festival (October 22-26), Baha Mar Cup celebrity pro-am tennis tournament (December 11-14) while Atlantis will host the Battle 4 Atlantis college basketball tournament from November 26 to 28. nassauparadiseisland.com

8) Four of SunGroup Hotels properties have received the 2025 Tripadvisor Travellers’ Choice Award. Plus, Casa de Campo Resort and Villas‘s Teeth of the Dog course is undergoing a $13 million renovation and will reopen January 2026. sungrouphotels.com

9) Upcoming Sandals openings include Treasure Beach Village at Beaches Turks and Caicos in the spring of 2026. Further development plans include Beaches Resorts in Barbados, Exuma and in Jamaica. sandals.co.uk

10) Travelpack is letting agents make bookings around the clock with a 24/7 booking feature via a new online portal. It is fully backed by the financial security of ATOL, ABTA and IATA. travelpack.com

CONNECT CALENDAR

SEPTEMBER

Connect: North America 25th September, Edinburgh 29th September, London

OCTOBER

Connect: Indian Ocean & Middle East 13th October, London 14th October, Birmingham 15th October, Manchester 16th October, Glasgow

NOVEMBER

Connect: Europe 10th November, London 12th November, Newcastle 13th November, Edinburgh

DECEMBER

Connect: Luxury

1st December, London

2nd December, Manchester 3rd December, Chester

Connect: Africa

8th December, Birmingham 9th December, Leeds

CONNECT CARIBBEAN JULY 2025

Pictured: (Clockwise from top) Caribbean sunset; London event attendees; Meetings with a view of Tower Bridge, London; Watersports in Saint Lucia.

Safeguard Travel Payments

When you’re trying to grow your business and stay competitive, the last thing you want to be doing is spending your valuable time on ﬁnancial admin. Yet volatile currency exchanges and rising levels of cross border payments have been providing particular challenges for travel sellers in 2025.

Stop fraud before it happens

From fake supplier requests to chargebacks on international bookings, fraud is a growing and rapidly evolving threat. Thankfully, AI-powered payment solutions can now help operators keep the pace, monitoring transactions in real time and instantly ﬂagging suspicious activity before funds leave your account. By analysing payment patterns across global markets, these digital tools help detect unusual behaviour early; reducing chargebacks, protecting proﬁt margins, and preserving client trust.

Simplify currency challenges

Selling travel internationally means juggling multiple currencies and regulations. AI-driven payment platforms automate currency conversions and manage supplier payments globally with just a few clicks, reducing errors and speeding up turnaround times.

The result? Smoother payments, happier suppliers, and less hassle for your ﬁnance team.

Stay competitive and grow

Despite tough market conditions, 68% of UK travel companies remain optimistic about growth, with 35% viewing it as critical to survival. To succeed, however, eﬃciency and security are non-negotiables. AI can provide a competitive advantage –securing transactions and enabling faster, scalable ﬁnancial operations.

Free up valuable time

Research by Equals Money reveals UK ﬁnance teams spend an average of 65 minutes daily on manual

tasks that could be automated –equating to 38 workdays annually. AI dramatically cuts this workload by automating payment issuance and receipt, empowering staﬀ to focus on strategic priorities.

Balance tech with human insight

AI is a powerful ally, but it doesn’t replace human judgment. The best outcomes arise when automation is paired with solid compliance processes and regular checks.

You don’t need to do the heavy lifting in-house though. From managing complex FX to tackling fraud, the right partner can help you harness AI to protect your business and empower smarter, data-driven decisioning making. equalsmoney.com/global-business

THE FAMILY-OWNED BUSINESS

In my opinion, the increase in homeworking companies is a huge positive for our industry as surely it shows that the need for agents is stronger than ever? It can only be a good thing for the number of agents to be growing as it shows a high demand for our services – and that’s great. I also think it’s a good way for people to get into the industry without having huge overheads, while having a network to support them. I trained on the job, rather than studying ﬁrst, and it’s a bit of a baptism of ﬁre!

THE CRUISE SPECIALIST

I should state that I started as a homeworker with no travel experience at the age of 56 nearly 20 years ago. It would therefore be hypocritical to criticise new homeworking companies entering the industry, given the lack of regulatory obstacles.

Anneka Desrosiers

Co-Director, Southern Cross Travel, Wadhurst

Is

The only concern is the quality of new companies and the standard of service their home-workers are offering. I feel we have a battle on our hands already in terms of explaining our skills and worth, so if there is an inﬂux of poor quality agents it does make it harder to explain our value. Overall, I think there is room for everyone, so why not embrace it and welcome these new companies into our friendly industry?

it a ‘good

thing’

Just as in any industry or organisation, there will be people who expect maximum reward for little effort, while there will always be many others who recognise that the real way to success is through hard work and effort; but even then a degree of lucky breaks may be necessary.

As an increasing number of suppliers look to capture business direct from the client, any increase in the number of agents should be welcomed, and especially so if the agents work in a professional way, see themselves as travel advisors and build a client base of repeat bookers. That applies whether they are working “from home” or from an ofﬁce or high street.

James Hill Director, GoRiverCruise, Worcestershire

for the travel agency sector that new start-up homeworking companies have entered the field?

THE HIGH STREET AGENCY

Laptops and technology have made working from home and working remotely from the ofﬁce a very ﬂexible way to run a business.

Although we have customers from a wide area I think in general they like to know we are a bricks and mortar business, so they trust it’s a “genuine company” and not just an advert that’s suddenly popped up on social media.

THE PATA AGENT

The travel trade’s use of the word “homeworker” has long struck me as an incongruous description, especially now that many employees work from home.

Liz Beaty Director, The Travel Team, Brampton, Cumbria

While some homeworking businesses have stood the test of time, there are new business models that sees someone with just a few weeks’ training set up and offer their services with very little travel knowledge and expertise. These types of businesses are no threat to what we offer. Customers have choices when booking their holidays and who they book them through. With more people going away on more holidays, there is room for different agents offering different services to different customers.

Far more important is the person’s courage to start a business and the commitment to earn a living as a selfemployed business owner. These host companies provide opportunities for people of diverse backgrounds to forge a career in travel.

Often these people have no chance of employment in the industry because recruiters insist on direct work experience rather than considering attitude and skills. Independent contractors are largely dependent upon referrals and recommendations and are trading within a competitive environment, so the market will ensure that only honest, considerate and knowledgeable businesses survive.

We should welcome the opportunities and celebrate the entrepreneurial spirit.

John Coles Managing Director, Kew Bridge Travel, London

WASHINGTON STATE OF MIND

Travel agents can gen up on the Evergreen State by reading the new Washington State 2025-2026 Travel Planner, distributed with this issue of Selling Travel. It includes the lowdown on Seattle, a Fifa World Cup 2026 host city; other major cities and regions; the state’s Native American tribal centres; its national parks; and how to enjoy nature year-round. Also featured are road trip suggestions, from wine country tours to a Kitsap and Olympic Peninsulas itinerary.

Another brick in the wall for LEGO

LEGO House in Billund, Denmark, is set to launch its biggest expansion since opening in 2017 with the introduction of the LEGO Masters Academy, a new interactive building experience available from September 17.

The hands-on sessions draw inspiration from the popular LEGO Masters TV show and have been developed in collaboration with the LEGO Entertainment

team. The academy will be housed in a studio-style space designed to replicate the show’s set, complete with colourful stairs and walls lined with LEGO.

Structured around four skill levels, the Academy is aimed at builders of all ages and abilities.

Level 1 offers family-friendly, guided activities, while Level 2 introduces creative thinking and basic building techniques.

Level 3 focuses on more advanced builds and will include sessions co-hosted by professional LEGO Master Builders. The highest tier, Level 4, is targeted at experienced fans looking to reﬁne their skills and explore complex challenges alongside expert designers.

Sessions will require an additional ticket, priced by level, and are available to book via LEGOHouse.com

The taste of Kentucky

What I love most about The Trail is the culture they’re building. It’s not just a hotel, it’s an experience that blends Kentucky’s bourbon heritage with hospitality. They’ve created an atmosphere that feels luxurious without being pretentious, which I think is a rare balance to strike. Every detail, from the bourbon-infused design

to the guest experience, is intentional. The connection to bourbon is woven throughout in a way that feels natural. It’s about storytelling, tradition, and savoring the moment. For me, The Trail feels like an authentic Kentucky vibe, warm,

inviting, and as comfortable as home. As a Bourbon Butler, my job is essentially to guide people through their trip on the Kentucky bourbon trail. There are many great stops all across central Kentucky and for ﬁrst time visitors planning can be overwhelming. That’s where I come in. I make that process easier and ensure guests get the best experiences at each stop. Bourbon isn’t stuffy or pretentious. Sure, we all know a bourbon “snob”, but the vast majority of bourbon culture is about community and enjoying good pours with good people.

To me, Kentucky is home. My roots run deep here — I grew up on my grandparents’ farm, where I gained a true appreciation for the land, our rich soil, and the agriculture it sustains (including the grains that give us bourbon). Kentucky is special for its rolling hills, iconic horse farms, and, above all, the genuine sense of welcome that makes this place unforgettable. People visit for the bourbon, but they come back for the hospitality!

Norma Smith, Bourbon Butler at the Trail Hotel, Bardstown

The Trail

LOS ANGELES

Jon Dunne visits Los Angeles on a luxury FAM to discover a side of the city that will appeal to high-end clients looking to replicate the celebrity lifestyle

1 I was about to enjoy a threecourse dinner in the Hollywood Bowl’s supper seats when it hit me: Los Angeles has far more depth and diversity than I ever gave it credit for. I was on a luxury FAM trip with Los Angeles Tourism, and I couldn’t believe that this incredible venue was not on more visitor itineraries.

We were waited on hand and foot by an accommodating team, while we enjoyed a performance of songs from the movies by composer Alexandre Desplat and the LA Philharmonic orchestra.

I’d previously thought three nights was enough for LA, but now I understand how vast the city is, I’d advise my clients to extend their length of stay.

2 One of my biggest surprises was the Petersen Automotive Museum, where I had an exclusive private tour of The Vault. I’m not a petrol head, but I was still fascinated by the vehicles there, from Michael Keaton’s original Batmobile to the “Mirthmobile” from Wayne’s World. It’s right across the street from the Academy Museum of Motion Pictures, so groups with split interests can explore side by side. For another taste of “unexpected LA”, we did a yoga class on the rooftop of the Hollywood Roosevelt

Hotel, looking out over Hollywood as the sun broke through the morning haze. I’m not a yoga person, and I might not have got all the stretches right, but it felt so typically LA. After the class, we headed downstairs for brunch at the newly renovated Clark Gable Penthouse.

3 To further customise a trip to the city for your clients, I’d recommend Tour de Jour, a private city tour company that lets clients take control of the itinerary. We asked to see the Hollywood Sign, so our knowledgeable guide took us up through Hollywoodland to a perfect view and photo spot, and then on to see some celebrity homes. We managed to get upclose with some of more exclusive estates, such as spotting Taylor Swift’s house behind a private gate.

4 No trip to LA is complete without seeing the Pacific Ocean, so I couldn’t miss a visit to Marina del Rey for a private yacht experience with Naos Cruises. I’ve sold Marina del Rey for many years, but seeing it first-hand showed how convenient the location is. Most return transatlantic flights depart in the late afternoon or evening, and check-out time is usually 11.00, leaving a perfect gap for a half-day yacht charter. Marina del Rey is only eight miles from LAX, so it’s a

stress-free journey to the airport afterwards. The charter itself was relaxing. We cruised along the water, sailing along the coast to Santa Monica and back, reﬂecting on what a great time we had exploring the real glamour of LA.

TOP Selling TIPS

• There’s something for everyone here. Sit down and have an honest conversation with your clients about their interests. Now I know the museum has appeal beyond car enthusiasts, I would recommend it to a much wider audience.

• The Beverly Hills Hotel and Hotel Bel Air. These are my go-to hotels for luxury. The Beverly Hills Hotel is iconic, while I’d recommend Hotel Bel Air for clients looking for a quieter area. There’s a hotel to suit every kind of client in LA, so take your time to select the right property.

• This is such a fun city. Everyone who goes will love it. Remind your clients that celebrities are just like normal people, so they should keep an eye out. They won’t be red-carpet ready, so if a client thinks they spotted a celebrity, they probably have – just like we did!

Jon Dunne Jon Dunne is the Senior Private Travel Manager at Scott Dunn.

Pictured: (clockwise from top) The Petersen Automotive Museum; Map of Los Angeles; The Hotel Bel Air; Group photo of the fam attendees.

Margaret River

In Western Australia’s southwest corner, there’s a blessed land of scenic wonders, timeless beauty and proud local producers, discovers Steve Hartridge

If you say you don’t like Chardonnay then you haven’t tried Chardonnay from the Margaret River,” enthuses our host from Western Australia Tourism. Cory slowly pours a glass of the straw-coloured wine into my glass, as the sun slips behind the ﬁeld of naked vines in front of us.

A black Labrador – a “cellar door dog” – nestles up to my feet as if to say: “Go on mate, take a sip, you are in for a treat.” I think I taste pears and limes, maybe some ﬂoral notes, but I am not really sure. What I do know is that it delicious: Cory is right, this is a special wine. I am at Voyager Estate in southwest Western Australia. Its lush gardens, kempt lawns and Dutch Manor House –a nod to the owner’s love of South Africa and its winelands – look as timeless as the hills beyond but have been here for less than 50 years.

A guide-cum-sommelier talks us through Voyager’s organic farming and winemaking approach, before we sit down to a seven-course “degustation” lunch experience, with each dish paired with one of those organic wines.

premium producers

It wasn’t until the 1960s that the oenologists and viticulturists fathomed that, hemmed in on three sides by the ocean, cooled by maritime breezes and with a Mediterranean-style climate, Margaret River was perfect for growing quality wine grapes.

It took another two decades until the ﬁrst Chardonnay hit the bottles but a string of major industry awards soon followed – and they have kept coming ever since. Today, although producing just 2% of Australia’s annual grape crush, Margaret River wineries account for 20% of Australia’s premium wines. Wine estates such as Leeuwin (named after the Dutch ship that in 1620 was the ﬁrst to map the Margaret River coastline), Xanadu and Brown Hill are top spots for many visitors to the region.

But wine and locally sourced cuisine are just two of many draw cards in Margaret River, a collective name given to a region, a town and, yes, a river.

It is also a place of towering forests, rugged coastlines, sandy beaches, sheltered coves, caves, lush green pastures – and a host of local producers, artisans and small operators who are keen to show off those culinary treats and natural wonders of the region they are clearly proud to call home.

cape to cape track

One such character is Sean Blocksidge, owner of The award-winning Margaret River Discovery Company. Our group climb into his 4X4 and he leads us out onto the serene Margaret River, which is framed by giant eucalyptus trees, for a gentle canoe paddle. Sean points out Baudins Cockatoos and a musk duck performing a tuneful mating call.

At a spot sacred to the area’s Indigenous Noongar Aboriginals, we look for river residents like marron (a freshwater crayﬁsh), and mussels and enjoy a honey tasting.

“I call honey bees’ vomit,” says Sean.

At Fraser Gallop Estate – “the new superstar of Margaret River wine,” he says – we have VIP access at the winery and, in the estate’s barrel room, enjoy a lunch of charcuterie, cheeses, chutneys, slaws and preserves.

We end the day with a stroll along a section of the 135-kilometre Cape to Cape Track, a well-maintained twisting trail which starts and ends at two lighthouses and runs high above the ocean, passing through bush and coastal heathland and sections of karri forest, taking in limestone caves and offering stupendous views.

Far below, surfers are bobbing on their boards, waiting for the next wave set.

Back at our accommodation, Smiths Beach Resort in Yallingup, a coastal hamlet, I take a short walk to the edge of the Indian Ocean. At the entrance to

Can ing the serene Margaret River

Voyager Estate, Margaret River

“Swept inland by the strong Southerly winds, the Yeagarup dune system is advancing by four metres a year”

the beach a sign warns: “Caution, Shark Activity. Large schools of ﬁsh may attract sharks close to shore. Water users should exercise caution.”

enchanting world

I decide to stay on the expansive white sands and watch a lone ﬁsherman cast his line. A small pod of dolphins, splashing a few hundred yards out, provide a clue as to what he hopes to hook. “We are both after the same thing – it is the Australian salmon run. They taste great in green curries,” he tells me. On the way back to my room I pause as an adult kangaroo and its joey look out from the hotel’s car park. Momentarily they appear frozen, before bounding off into the cover of the bush.

An hour or so later, the sky turns a palette of deep reds, oranges and pinks, as if there has been a volcanic eruption. “Have you ever seen a sunset like that?” asks Cory. I reply that I don’t think I have. The next day, I am signed up to another tour, with Pemberton Discovery Tours. We jump into a 4X4 and head to Pemberton, a timber town that until 1989 made sleepers for Western Australia’s railway network. It is located in the heart of a region known for its rich agricultural lands and ancient forests. We venture into Warren National Park,

known for its towering karri trees. Some are 200 years old and climb as high as 90 metres. The park is an enchanting world of jarrah trees – a type of eucalyptus –lush undergrowth, wildﬂowers, colourful fungi and ‘snottygobble’ shrubs, with their weeping foliage providing a clue as as to their unusual name.

Back in the vehicle, we drive on into D’Entrecasteaux National Park, where the old-growth forest quickly disappears, and arrive at Yeagarup Dunes.

This 13-kilometre-wide, three-kilometre long stretch of ever-shifting sands is the largest land-locked mobile dune system in the Southern Hemisphere. Swept inland by the strong Southerly winds, the dunes are advancing by four metres a year, swallowing the wetlands and forests in its path.

Aaron, our driver, lets air out of the tyres of our vehicle and we set off over the soft sands, following a designated route to the ocean. We reach Yeagarup Beach, a vast stretch of compacted white sand, and stop close to the turbulent and pounding Southern Ocean.

There’s not a soul around, nor a sound bar the heavy crashing of the waves. It’s a moment for contemplation; a ﬂeeting time for a deeper connection to a timeless and powerful landscape. westernaustralia.com, margaretriver.com

Pictured: (clockwise from top left) A ﬁsherman angling for Australian salmon; The writer on the Cape to Cape Track near Yallingup; The landlocked Yeagarup Dunes; Karri trees in the Margaret River region can grow to 90 metres; A spectacular photo opportunity high above the Indian Ocean; Margaret River is a producer of Premium wines

AEUROPE’S CHRISTMAS

markets

Now with vegan feasts, DJ sets, pop-up saunas and more, Christmas markets are expanding their appeal, says Stuart Forster

melange of tantalisingly delicious aromas waltz in the Vienna night air as we queue for traditional hand-rubbed noodles topped with gloopy cheese from a raclette. Sampling seasonal food and drink is what Christmas markets are all about.

In nearby wooden huts reminiscent of Alpine cabins, bratwursts sizzle gently over glowing charcoal next to käsekrainer – sausages packed with cheese. Ignoring temptation, I sip steaming glühwein from a cute, bootshaped mug.

The Austrian capital’s dome-topped Art History Museum towers to our left

and the Museum of Natural History, one Austria’s largest museums, is on the far side of Maria-Theresien-Platz.

During the day, we explore museums and institutions, including the Prater Park’s historic Ferris wheel.

At dusk, Advent markets call and we browse stalls for handcrafted gifts and regional delicacies.

The server asks if we want a bacon topping. Absolutely! Bacon improves everything – even the magic of Christmas markets.

new destinations

Vienna is one of the 50 Jet2CityBreaks European Christmas market

destinations available from 12 UK airports; Cologne, Gdansk and Prague are among the others.

“With many people searching for something memorable to mark the occasion, travelling abroad to a Christmas market delivers just that, offering the chance to experience new cultures and traditions, sample festive treats and to soak up seasonal cheer in an incredible festive destination,” says Zoe Towers, Head of Product at Jet2holidays.

“Interestingly, Christmas destinations are evolving as travellers seek something a little different, opting for alternative locations like Tallinn,

Pictured: Aerial view of Tallin’s Christmas Market (Credit: Riho Kirss).

“Christmas markets are always a firm favourite with customers, appealing to all generations, and festive bookings are always strong”

▶

Malmö and Bratislava as well as the usual festive favourites.

“In response to this growing demand, Jet2.com and Jet2CityBreaks have expanded their choice,” she continues, explaining that the company has programmed 10 new destinations for winter 2025-26.

Ashley Dellow, Head of Retail Sales at Leger Shearings Group, adds: “Christmas markets are always a firm favourite with customers, appealing to all generations due to their uniqueness; our festive bookings are always strong and consistent. There is now so much choice across so many destinations and Christmas markets can really boost year-end sales.”

Leger Holidays offers 29 tours and Shearings has 31 to Christmas markets across Europe, including domestic options and river cruises.

New for 2025 is Leger’s seven-day ‘Osnabruck, Munster, Dusseldorf and Cologne Christmas Markets’ tour, priced from £1,139pp, while Leger’s five-day ‘WW2 Battlefields and Christmas Markets’ tour starts from £559pp. It visits stalls at Valkenburg and Aachen and combines military history with festive fun.

Austrian traditions

Salzburg’s Christkindlmarkt is Austria’s longest continually running Christmas market. Appealing across generations, it features the blessing of the Advent crown and horn-blowing on Saturdays. Nearby, Hellbrunn Palace’s windows are utilised as a giant Advent calendar.

Surrounding Salzburgerland offers skiing and is home to Oberndorf, the pretty village with a market where Silent Night was written.

Boat tours on Lake Wolfgang connect Saint Gilgen, Strobl and Saint Wolfgang, where a 16-metre peace lantern illuminates the water.

“Vorarlberg is Austria’s westerly most state. Our Christmas markets are special because they are traditional, in beautiful settings, and focus on regional handicrafts and cuisine,” says Sandra Schacherer of Vorarlberg Tourismus.

Insider tips for exploring the region include experiencing ‘Christmas Town’ at Feldkirch, seeing newborn Montafon stone sheep lambs at Verner’s Hofladen in Bartholomäberg and sailing on the Christmas ship to experience the markets in both Lindau and Bregenz.

Pictured: (Clockwise from top) A Christmas market in Vorarlberg (Credit: Petra Rainer, Vorarlberg Tourismus); The pretty market in Sibiu, Romania; Hamburg in Germany has a strong festive market offering; Gingerbread cookies are a popular festive treat; A couple enjoy the cheer on a Shearings trip; The Salzburg Christmas market at Hellbrunn Palace; A group of friends bond on a festive holiday

Many mature travellers appreciate the comfort of river cruises.

Priced from £1,753pp, Riverside Luxury Cruises’ five-day ‘Christmas Atmosphere along the Danube with Wachau Valley’ sails from Vienna to Passau, while the four-day ‘Fairytale Christmas on the Rhine’ cruise to Frankfurt starts from £2,174pp.

fresh takes

Vegans may appreciate the Christmas market at Berlin’s Fehrbelliner Platz. More than 60 stalls serve alternatives to often meat-heavy festive fare. It has live music and ethically sourced wares likely to appeal to eco-conscious

travellers. Germany’s capital is dotted with Christmas markets and is an easy train ride from the almost 600-year-old Striezelmarkt in Dresden.

In Estonia, Tallinn’s rooftop Christmas market in the Telliskivi district appeals to a younger demographic, thanks to design-led pods, DJs, heated igloos and pop-up saunas. The Christmas market in the UNESCO World Heritage Site Old Town opens on November 21. With 60 stalls, it’s where Europe’s first public Christmas tree was displayed in 1441. Folk dancers and choirs participate in the cultural programme, making it ideal for travellers seeking a more authentic festive immersion.

Visiting Tallinn presents opportunities to go husky sledding in the nearby Korvemaa Nature Reserve or Järvselja Forest. Regent Holidays offers fourday packages including flights,

transfers and excursions for £745pp. Iceland’s winter festival, Jól, runs from December 23 until January 6. It’s a good recommendation for those looking to get away over the holiday period and, subject to the weather, offers opportunities for seeing the northern lights.

Austurvöllur Christmas Market is ideal for sampling Icelandic dishes such as Laufabrauð while Hafnarfjörður’s Christmas village warrants a weekend long excursion.

book it

Priced from £1,299pp, Great Rail Journeys five-day ‘Bavarian Christmas Markets’ tour visits Nuremberg, Regensburg and Rothenburg. It includes rail and coach travel, B&B and guided tours and excursions. greatrail.com

Stuart Forster is an award-winning travel writer and photographer whose work has been published in both consumer and B2B travel titles. He is a regular visitor to Austria, and its festive markets, as it is his favourite country and he also speaks fluent German. stuartforster.info

Pictured: (Clockwise from top) Aerial view of Tallinn’s Christmas market; The Schönbrunn Palace Christmas market; (Credit: Stuart Forster)

Vendors sell local fare at Schönbrunn market, Vienna

(Credit: Stuart Forster); Weihnachtsmarket

Bregenzer Oberstadt, Austria (Credit: Roman Horner)

STUART FORSTER

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