Page 1

april 2012

forward issue

The Fashion World’s Next Big Cities

Designer Profile Up and Coming NYFW Designers

putTing your best Foot forward


april

2012 executive director ANDREA GRIFFITH editor-in-chief IVEY HAMBY executive assistant LAUREANE URBAIN, TAMELA HODGES, TAYLOR WILLIAMS CREATIVE director PAIGE SIMPSON assistant director BAILEY DAVIS executive assistant SKYE RUBEL graphic designer ANY ZUNIGA, Megan Griswold photographer DINA ZOLAN, KAVI VU video director AUDREY VEAL EDITORIAL director KATIE LINDLEY contributing director DANA HORTMAN Kate Foster, Chris DeSantis, An Nguyen, Staci Schmidt, Taylor Thompson, Julie Gilkison, Katherine Khoury, Brittany Poe Carolyn Williams copy editor Madeline Saunter

STYLE director ELLIOTT POLLOCK AMY BISGER, GABY GONZALEZ, MORGAN LIPSINER

[athensblvd.com]

MEDIA director WHITNEY NORRIS assistant director MARGOT WALLIS ELIZABETH PISHAL, LAUREN MAYO, LAUREN MENICHELLA, RAVEN PRATT


letter from the

DIRECTORS

Fashion is like history—always repeating itself. True, yes. However it is time to revamp our beloved trends of the past into the future, the summer. The clocks are changed and Fleetwood Mac’s “Never Lookin’ Back” is playing in the background as we clean our closets (and even cosmetic drawers) and spring forward into our April issue. This month is packed full of the fashion forward trends—neon brights, tropical and floral prints we fell in love with back in September—to up and coming fashion designers and cities—to the best break-up advice— all to steer you into the most fashionable summer, ever. So, it is about time to break your bad habits and prepare yourself for the future—whatever it may be. Finals. New love. Summer Job. Travel. Or just lounging in the perfect bikini by a perfect pool for the summer. Embrace it and enjoy it before it too flashes past.

Elliott pollock style director


In This

Issue... Spring Watches Putting Your Best Foot Forward Fashion World’s Next Big City The Next Generation of Super Models A Look Forward at Fashion Trends How To: Get the Perfect Blowout at Home BLVD”s playlist Up and Coming NYFW Designers Nail Color Trends Bouncy Hair! Coping with a Bad Breakup Put The Right Foot Forward Out With the Old and In With the New: When To Throw Out Your Beauty Products


18 30

ON THE COVER FASHION WORLD’S NEXT BIG CITIES

14

UP AND COMING NYFW DESIGNERS

34

Putting your best foot forward

42


Fashion Forward:

BLOCKING


Spring Watches An Nguyen

Spring Forward with the Season’s Best Watches

The runways for Spring 2012 may have been filled with 1920s-inspired clothes and pastel colors, but this season’s watches took a much different route. Color Trend: Chocolate brown is a big color for

watches this season. The color’s deep hue lends a richness and touch of sophistication to any outfit. White watches remain a staple this season. They keep any outfit clean and simple. example: Marc by Marc Jacobs “Rock” Chronograph Silicone Bracelet Watch

Tribal: Tribal touches were also a hit for

accessories on the runway this season. Watches embraced the trend, with touches of leopard patterns, tortoise and ivory inspired faces and bands. example: Michael Kors “Tribeca” Chronograph Bracelet Watch

Go Bold: While brown and white watches may add a touch of class, florescent and neon color watches give any outfit a splash of color without being too overwhelming or annoying. example: Lacoste “Goa” Silicone Strap Watch

Jewelry Watches: These watches include

precious gemstones and are ornately designed; No simple straps or bands here. They can be worn to dress up an outfit or even as a standalone piece of jewelry.


The Fashion World’s Next

BIG Cities

Transitioning from the Old to the New

By: Carolyn Williams

Paris, Milan, London, and New York have dominated the fashion world for decades with a week dedicated to nothing but fashion, showcasing world class designers and shows. In recent years, several more countries and cities have begun to elbow their way onto the world fashion stage.


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By: Kate Foster

photos by dina zolan

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Pretty Pastels Are your eyes burning out of your skull from all of those electric neons yet? You’ll find sanctuary in this season’s collections. Mint green, baby blue, and light lavender are just a few shades that sprung up on the runways of Louis Vuitton, Marc Jacobs and Calvin Klein. It’s easy and definitely on-point to wear just one pale color, in a shift dress or shorts, for example. But the more fashion-savvy will be catching glances in two or three at once.

Flapper Frocks Lately it seems that almost every decade has been given a nod in the fashion world. But if you want to look your freshest this spring, you’ll give the 1920s a shot. We’re talking low-cut, tassel-fied, swingy shift dresses in black, white and metallic galore, à la Gucci and Etro. Come the end of the year, save that sparkling stunner for opening night of the new Great Gatsby movie – you’ll look fresh out of the Roaring 20’s.


Fab Abs Ironically, one of this season’s most beloved trends involves removing clothing rather than putting it on: a healthy strip of exposed midsection is undeniably haute right now. Granted, this trend’s not for the selfconscious, but throwing on a shirt under that teensy little top won’t lose you any fashion cred. Take a cue from Dolce & Gabbana and Emilio Pucci and pull that skirt up to your waist – all the better to flatter you, my dear.

Polished Peplum Seen storming down the runways of Jason Wu, YSL and pretty much every other fashion house in existence was an elegant yet totally versatile flap of peplum. Need a new light spring coat, but don’t want to buy yet another trench coat or leather jacket? Look for any coat – any color, any material, any length – with peplum. Ditto for skirts, dresses, and tops. It’s as if someone grabbed an extra bit of fabric, slapped it on a garment, and labeled it “chic”.

Artistic Accessories About to put on your standard nude heels for the third night in a row? Put ‘em down. This season is all about stopping people in their boring-heeled tracks to stare at the artwork on your feet… and neck… and fingers… and so on. Prada is the queen of drama this season; check out their enflamed peeptoes or floral jewelry, all but dripping with crystals, for inspiration.


Fashion Forward:

SPRING into style


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BLVD playlist! You won’t be pressing fast forward on these! %&'$%()!!*+&$,-,.

hat do Coldplay, Ellie Goulding, Wiz Khalifa, and Mac Miller have in common? They’ve all made it onto BLVD’s playlist! Albert Einstein spoke these brilliant words: “I live my daydreams in music. I see my life in terms of music.” These words prove to still be valid in many people’s lives today. Music can make us want to dance, be with our significant other, or help us through difficult times in our lives. It can create a utopian world for the listener even if it only lasts for a moment. Beats, melodies, and lyrics provide an escape for listeners and allow you to indulge in the artist’s creation and connect with the music. The following list is a compilation of old artists, new artists, and a plethora of genres for you to enjoy. So if you need motivation to plow through the week, tunes to get you pumped for a night on the town, or just want to check out new artists, this is the list for you.

!

Morgan McClymont, a junior from Jacksonville, Florida recommends these songs to get you pumped for anything. “These songs get me looking forward to the weekend. They always keep me in an upbeat mood and from falling asleep.” She says that her favorite song is H.Y.F.R. “because it’s the newest one.” “They’re all fast and entertaining and I don’t get sick of them.”

1. Sexy and I Know It- LMFAO 2. Gucci Gucci- Kreayshawn 3. Shinin’- DJ Scream featuring 2 Chains, Yo Gotti, Stuey Rak, Future, and Gucci Mane 4. No Sleep- Wiz Khalifa 5. H.Y.F.R.- Drake f. Lil Wayne


Marc Deas has contributed a variety of songs that get him in the mood for the weekend, and also artists that speak to him. A sophomore majoring in journalism and broadcast news, he said that Future’s song ‘No Matter What’, “Makes me think of someone special”, and in his opinion Tyler the creator has “unusual lyrics, but a very unique flow.” If you’re looking to get pumped up, Marc suggest listening to Freaks and Geeks by Childish Gambino because the “flow pumps me up.”

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Cameron Blake, a senior majoring in business management, listens to an assortment of music for many different reasons. Coldplay’s song ‘Paradise’ “gives off a hopeful vibe.” He said, “It gets me thinking about the future and has me looking forward to what’s ahead.” As for the other songs on his list, ‘Ghosts n Stuff’ by Deadmau5, it gets him ready for a night out, “It’s an energetic song to listen to with a smooth beat. It really gets me in the mood to go out and meet new people, just let loose with good friends.” And Lynyrd Skynyrd’s ‘Curtis Lowe’, which “tells a compelling story of an old country singer that loved to play his music for people.”

Malia Hibbler contributed an array of littleknow artists to this list. On how she finds her music, “It’s a ritual of mine to wake up to music videos, so I go to mtvU and find a lot of new artists. The reasons they stick with me is because they all have different sounds and I don’t like listening to what everybody else is.” Some of the artists on this list are just that, artists. Malia said that they exhibit that in their unique style especially Iggy Azalea and Theophilus London. “Iggy dresses like a fashion model. She’s like a walking Vogue model who came straight from a photo shoot. Theophilus London doesn’t dress like a normal rapper. He has this retro-vintage thing going on, and he’s from Brooklyn!”

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!"#$%&#'()*%+## Shane Gabier and Chris Peters are the couple behind Creatures of the Wind. The two met at The School of the Art Institute of Chicago and began dating before creating a clothing line together. The Chicago based team is relatively new to the fashion scene, but their collections have been featured on the cover of WWD and praised by Harper’s Bazaar, Elle, and Marie Claire. Creatures of the Wind represented their name for the fall 2012 season by creating a collection inspired by The Secret Commonwealth: Of Elves, Fauns and Faires by Robert Kirk. Peters explains the collection, “The clothes all have an element of parallel existences, a real world versus the fairy world, which manifests itself in the combinations of fabrics and the idea of transformation and transition.” The collection features a variety of fabric choices ranging from leather to lace in multiple layers. The designers even successfully attempted their first proper evening wear pieces for the flowing, mythical collection. The romantic, airy collection demonstrates the rising star power of the designer team.


NYFW#,-.*+%-/.

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By: Taylor Thompson

Marc Bouwer, a compassionate eveningwear designer, got his start after winning the South African Vogue young designers award. He now works in New York City as one of the first American designers using stretch fabrics in eveningwear. His work is often described as “athletic glamor.” Bower has been awarded many times for his use of technology in fashion that allows him to keep his fashion free of animal products. Bower, known for his draping abilities, is greatly influenced by the look and idea of old Hollywood as well as science fiction. All the elements that capture the Bouwer name can definitely be seen in his collection for fall 2012. “The inspiration for this collection is a combination of my favorite elements of things that I love: Hollywood glamor, Sci Fi, Grecian draping, and Art Deco,” said Bower about his clothing.The collection features a variety of jersey material in white shades accented by metallic gold and silver. “There are rich embellishments to the fabric including crystals and handmade flowers,” said Bouwer. The collection flows wonderfully with the popular movies and pop culture references big this season. Celebrities such as Emily Blunt, Sandra Bullock, and Beyonce have all sported Marc Bouwer pieces. Bouwer is an eye catching designer this season.

Max Osterweis, originally a film director, came up with the idea for this line while traveling in Kenya and collecting colorfully printed kangas. Osterweis teamed up with designer Erin Beatty, a graduate of Parson’s, to create an upscale brand that would be produced in Kenya to help the economy and people of that country. “The social part of the mission is to create a sustainable, visible brand that does most of its production out of Kenya — something that has the potential to affect lasting positive social change and hopefully inspire other businesses to think and act similarly,” said Osterweis of the line. The bright, quirky prints, which capture the soul of the brand, were displayed with chic, tailored looks for the fall 2012 collection. The collection carried a slight black and white theme with military and uniform designs. Most notable to the collection were sleek, printed pants and oversized, bold jackets. This team of designers has created a fun, unique brand with the power to help others.


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Bouncy Hair By: Julie Gilkison

For All Types & Lengths

N

o one wants flat, limp locks hanging like a wilted flower on a rainy April day. Wouldn’t you rather have bouncy, voluminous

hair fresh out of a L’Oreal commercial? Don’t let the Georgia humidity get you down, because with a few simple tips and tricks from the help of Rage Salon stylist, Erin Collins, you’ll be strutting down the street with hair full of life in no time.


Simply changing your part can do wonders for your hair. Going from the right side to left, maybe further towards the ear, or even in the middle can make new layers pop out that you never even knew existed. The change in style will also reveal pops of color that might have previously been hidden adding further depth. Erin’s favorite trick, and maybe the simplest, is baby powder. Adding baby powder, or a dry shampoo, adds a stiffness (almost dirties it, but in a good way) to the hair that instantly adds volume once you tousle your fingers through the roots. Adding glob of a pomade or thick styling cream will bring your hair to new heights. This is safer and healthier than teasing or backcombing, but has the same

effect. If you have fine hair, she suggests using a volume shampoo or conditioner. These are very lightweight and add a little bounce to your every day ‘do. Another way to add volume is to simply not wash your hair every day. Yesit seems a little gross, but many stylists, including Erin, recommend it. Not washing your hair has the same kind of effect as the baby powder; it allows product to build up and gives you freer reign to inch your hair up higher to the sky. It’s also healthier to give it a break. If all else fails, there are some more “committed” options to adding a little bounce. Coloring your hair with highlights instantly adds depth and volume to your hair. The contrasting and complementing

colors work together to add dimension, creating the illusion that your hair has more depth than it actually does. A curling rod or hot rollers will obviously do the trick, but Erin warns, the heat can be damaging to your hair. Some girls are blessed with voluminous locks. Others’ fall flat. But like everyone has had a bad hair day, everyone has potential to have bouncy hair all over Athens. If your hair is thick or curly, you might be blessed with being able to tousle at the roots and dash of baby powder, while girls with fine or straight hair might have to take more drastic measures. No matter what direction you take to get there, with these tips and tricks, everyone’s hair should end up bouncy and beautiful!


Coping with a I

t happens to all of us. Everything is going well, and then the love bug bites. Sure, it sound great, and it is until, as the old adage goes, someone gets hurt. Relationships end. People are left with broken hearts. When that happens, it’s important to know how to cope with that loss and know there are other people out there just like you. When Jessica Pradarits, a 22-year-old student, broke up with her boyfriend of a year and a half, it had already been over for six months. “It was my first love, and it ended horribly,” Pradarits said. “I talked to him more after we broke up than I did the last six months of our relationship. I would call him in the middle of the night to tell him how much I missed him and how upset I was.” Joy K. Harden, a University of Georgia Counseling Psychologist, specializes in relationships and coping strategy. “In most cases there needs to be a very clean break, a very ‘we need to cut contact for some amount of time [break],” Harden said. People have a very hard time cutting contact after a break-up. Contacting a recently severed partner is one of the worst things a person can do, especially if the relationship had been significant. “The biggest thing I see is social networking,” Harden said. “Continuing to link on Facebook [is bad] because then it’s like you don’t have this direct communication with the person, but then you’re interpreting everything that you’re seeing and wondering ‘does that status refer to me?’ It really does not do well for you in the long run. You don’t have direct answers, and that’s not fair.” Pradarits, like many people, is a culprit of staying connected via social media, having “kept him as my friend on Facebook. For years.” Avoiding contact, however, doesn’t have

to be extreme. It is important to refrain from communication, be it through phone or social media, but it is not necessary to run when you see one another in public. The difference between a smooth break-up and a rocky road is good coping mechanisms. “Rally your support system,” Harden said. “Allow your friends to be there for you. Express to your friends what you need.”


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The Right Foot Forward By Chris DeSantis

“Vegas Girl” 2009 These heels, or should we say “hooves,” are made of cow fur and hooves sewn together, utilizing a golden toy pistol for support. They are typical for German artist Iris Scheiferstein who frequently works with dead animals in her art.

High Bart Hess Dress Designer Bart Hess blends the distinction between human and animal in his art collection “A Hunt for High Tech.”

Helen Red Richards Gameboy These hyper-functional oddities were designed by Richards for Nintendo’s 2001 Style Campaign. She designed a variety of variations with color coordinating Gameboys, one in each shoe. Well we always thought fashion was fun, these shoes take that to a whole new level!

“My Shoes are Killing Me” Omar Angel Perez 2009 Known for his furniture and sculptures, artist Omar Angel Perez designed these shoes which make a bold statement about fashion and materialism. Measuring an astounding 17”x8”x4” we’re not sure how wearable they really are.


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When to Throw Out By: Kate Foster

I

f you are of the female gender and at least mildly interested in beauty and cosmetic products, the following scenario, or one incredibly similar, has likely occurred in your own life: you’ve just read an article about the perks of using sunscreen underneath your makeup, so you go to dig up that expensive sunscreen/moisturizer duo you bought only a few months earlier. Already proudly fantasizing about yourself wrinkle-free twenty

years from now, you open the bottle and pour this potential youth elixir into your hand – only to find that it’s a mass of oil and nasty UV ray-repelling clumps. Want to preserve your money and complexion – and appetite – from now on? There’s just a few product timestamps you need to get familiar with.

Sunscreen Lifetime: 6 months

Sunscreens are FDA-regulated and typically have a shelf time of one year, but that only applies to unopened products. Once opened, liquids begin to evaporate, making the sunscreen unstable and clumpy. Ironically, keeping this product out of the sun will increase its lifetime dramatically.

Foundation Lifetime: 6-12 months

Since most foundations are liquid-based, an opened bottle means lots of bacteria. That being said, an unopened bottle can last a few years and powder formulas will stand the test of time a little better. A change in smell or color means you should get rid of it – unless you’re looking for breakouts and irritation.

Blush and Face Powder Lifetime: 2 years

If you take proper care of your powders, their lack of water-based ingredients will keep you from buying them very often. Make sure they’re stored in a dark, dry place and clean your powder brushes often: the oils from your skin can decay the powders as effectively as water.

Eyeshadow Lifetime: 3 months

Yes, powder eyeshadows don’t follow the same rules as face powders. Why? They’re constantly being applied to a wet, bacteria-rich area of your face. Be a little more careful with cream shadows, as their H2O components make them expire more quickly than powders.


Your Beauty Products Fragrances Lifetime: 2 years or more

Perfumes have some of the best longevity in the industry, so long as you keep them away from sunlight and humidity. This comes as a relief to many since perfumes are so expensive – enjoy that lengthy lifetime! If you start noticing a change in smell or color, however, it’s time to take that eau de toilette to the garbage.

Mascara Lifetime: 2-3 months

Mascara is probably the beauty product you should be most careful about trashing on time. Taking the brush in and out of the bottle every day creates a huge breeding ground for bacteria that could lead to an eye infection. Starting to smell something gasoline-like on the wand? Throw it out immediately.

Lipstick and Lipgloss Lifetime: 1 year

No water ingredients here! You’ve got some time; however, lip products’ constant exposure to your mouth cuts their time a bit. If lipstick begins to smell stale and doesn’t glide evenly over your lips, or your gloss feels clumpy, time to say goodbye. Be especially weary of lip products if you’re sick. Applying them then will reduce their lifetime substantially.


Nail Polish Lifetime: Test it yourself!

Nail polish has no exact time limits, but is very easy to test yourself. If you shake the bottle and the liquid is clumpy, or two liquids in the bottle remain separated, you’d better pick up another polish.

Hair Products Lifetime: 1 year

If you keep the caps closed on your shampoo, conditioner, serums and creams, you’ll prevent the product from breaking down more quickly.

Eyeliner Lifetime: 3 months

Like eyeshadows, these are in too close of contact with sensitive, bacteria-ridden eyes to last long. Similarly, pencils will last longer than liquid liner, but heads up – if a white film develops on the tip of the pencil, take it to the dumpster.


April 2012  

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