Page 1

2014

Media Kit


Fetch! a targeted and loyal community of dog owners with the only local brand speaking specifically to those impacting your bottom line.

"We just got our first dog, and the information that we found in your magazine helped us tremendously as we sourced local service providers. The Fido-Friendly food spots and the pages with the Rescue Groups listed gave us a roadmap to enjoy the community with Majek (our dog) and gift back our time as well. " - JC and Bev Kelley "Simply put.. the best collection of info for any local dog owner. EVERY city should have "The Ultimate Guide" with all of the listing and dog park info in one spot. We keep it in the car and use the online edition too, which I have shared will all of my dog- friends!. Well done!!" - Camron Guiterrez

Partner with HauteDog Partner with HauteDog ,

and your marketing message will reach one of the fastest-growing demographics in America. We offer more than just a brand…we represent a lifestyle. We've reformatted our publishing to better serve the community. For 2012 and beyond, we will publish two editions, instead of four, as in previous years. The first is SPRING - The Ultimate Guide for Austin Area Dog Lovers; and in the FALL we'll present the HauteDog calendar with a pullout magazine-style insert and Bark Bucks coupons.

WHY ADVERTISE? Our Readers Are Your Potential Customers. Since 2009 our readers have subscribed, and picked up the magazine at our partner locations because they enjoy the quality, embrace the local focus, and also know we deliver reliable information and great resources specific to their interests.

You Get a Loyal, Engaged Community of Dog Lovers. We speak to this loyal community of dog lovers through timely editorial, a robust website, social media, contests and events.

Quality. We are the Greater Austin area’s only dog-centric publication delivering informative, interesting and fresh articles presented in an eye-catching design, and showcased in a full size, full color format. We also are proud to partner with local award-winning photographers.

Lasting Impact.

HauteDog magazine isn’t thrown away at the end of the day, the week or the month. Our readers keep it around for future reference and pass it along to friends. They reference the resource pages year round.

We Give Back InInthe pastwe 5 years, HauteDog magazine hasto gifted back to the $20,000 in advertising, 2011, donated more than $12,000 non-profits via community advertisingover space and in-kind productsilent donations. auction donations and free promotional pages for non-profits as well as our time as a non-paid volunteer staff.

MAKE HAUTEDOG MAGAZINE YOUR FAITHFUL COMPANION 2 2 2 0 1 4C TO CU OMGMM M - U HN aNuI TIt YeT DYo g M aHauteDog: g a z i n eWet Nose Culture

MEDIA KIT

MEDIA KIT


A look inside T.U.G...

SECTIONS FOR: FIDO-FRIEDNLY WELLNESS PARKS & EVENTS SERVICES SHOPPING COMMUNITY 'CITY' PAGES

TS

PARKS & EVEN CTION: IN THIS SE PARKS G AREA DO ENTS ANNUAL EV CAMPAIHNS NATIIONAL

FOR LOCAL AREA OUTREACH

TEXT .....

SERVICES

G O D E V I T AC FIDO-FRIEDNLY

IN THIS SECTION: Training Groomers Boarding & Daycare Sitters & Walkers Agility

Who doesn't love a well-m annered dog? The following pages offer insight and professional resources for obedience and beahvior training, as well as info and listings for keeping your dog active, social, shiny and well-c ared for when you're away.

GOOD DOG

BUSINESS NAME

BUSINESS NAME

BUSINESS NAME

Your advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.

Your advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.

Your advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.

Graphic block is 3.375 x 2"

Graphic block is 3.375 x 2"

Graphic block is 3.375 x 2"

Microchips should last a lifetime and do not need to be replaced or charged. In the rare occasion that the chip migrates away from your dog’s shoulder blades, a scanner should be able to pick up the signals from anywhere in the body. Most veterinary clinics and pet shelters have a scanner for immediate identification. An annual visit to your vet to check that the microchip is still functioning, and making sure your contact information is always current are also highly recommended.

An annual visit to your vet to check that your

A study of more than 7,700 stray animals at animal shelters showed that dogs without microchips were returned to their owners 21.9% of the time, whereas microchipped dogs were returned to their owners 52.2% of the time. cats without microchips were reunited with their owners only 1.8% of the time, whereas microchipped cats went back home 38.5% of the time. (Lord et al, JAVMA, July 15, 2009)

pet’s microchip is still functioning, and making sure your contact information is

often times a stray pet will be colleted by a good samaritan and taken to a veterinarian’s office for a ‘scan’ to locate a microchip and then the vet’s office can notify the owner. n

4

BUSINESS NAME

BUSINESS NAME

BUSINESS NAME

Your advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.

Your advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.

Your advertising copy is posted here reaping thouisands of impressions and sending a message that shows theat your busines welcomes dogs and their owenrs. You wil also be listed in the charts - within the region of the city, based upon your loaction.

Graphic block is 3.375 x 2"

Graphic block is 3.375 x 2"

Graphic block is 3.375 x 2"

T.U.G. SPRING 2012 MEDIA KIT

HauteDog Wet Nose Culture

always current are also highly recommended.

name

Address

city

Zip

Phone

Website

Austin canine central Austin Pet Ranch Bark ’n Purr Pet center Bark Place Boutique Barking hound Village Bed and Biscuit Kennel Bobbi colorado canine camp Buddy's chance callahan's General store crackerdog Dog camp Doggie Deli and spa Doggy Day out Kennel and Daycare Fetch Groomingdales of Austin Groovy Dog Bakery happy Tails café Dog Bakery and Boutique

706 Brentwood st. 14425 FM 1826 4604 Burnet Rd. 10612 Lord Derby Dr. 412 Josephine st. 6004 city Park Rd.

Austin Austin Austin Austin Austin Austin

78752 78737 78756 78748 78704 78730

(512) 458-8800 (512) 301-2279 (512) 452-3883 (512) 382-1755 (512) 477-DoGs (512) 343-0723

austincaninecentral.com austinpetranch.com barknpurr.com barkplaceboutique.com barkinghoundvillagetexas.com bedandbiscuit.org

8929 hwy 290 West 5501 north Lamar Blvd. 501 Bastrop hwy 8907 Bldg. F Bee caves Rd. 20200 W. FM 150 2051 cypress creek Rd. suite G

Austin Austin Austin Austin Driftwood ceder Park

78736 78751 78741 78746 78619 78613

(512) 288-6928 (512) 636-3793 (512) 385-3452 (512) 263-1114 (512) 858-9227 (512) 249-8300

coloradoscaninecamp.com buddyschance.com callahansgeneralstore.com crackerdogcare.com dogcamp.net doggiedeliandspa.com

20113 Keilman Ln. 3636 Bee cave Rd., ste. 107 1108 W Koenig Ln. 4477 s. Lamar Blvd. #580

Pflugerville Austin Austin Austin

78660 78746 78756 78745

(512) 251-3009 (512) 306-9466 (512) 524-1484 (512) 891-7333

doggydayout.com yourdogwilldigit.com groomingdalesofaustin.com groovydog.com

3200 Jones Rd.

Austin

78745

(512) 343-6238

happytailscafe.com

Just For Pets Lee Mannix center for caninie Behavior

3616 Far West Blvd.

Austin

78737

(512) 342-2220

justforpetsaustin.com

6901 old Bee caves Rr.

Austin

78735

(512) 371-3647

lmccb.com

Lofty Dog Mud Puppies olive Green Dog Perfect Pooch Mobile Grooming Roar

403 W. 2nd st. 12233 FM 620 n., ste. 110-A 8705 shoal creek Blvd, #203

Austin Austin Austin

78701 78750 78757

(512) 476-5050 (512) 249.2498 (512) 323-6484

austinloftydog.com mud-puppies.com olivegreendog.com

201 e 5th st, ste. 107

Austin

78701

(512) 680-4952 (512) 474-7627

perfectpoochgrooming.com roar-roar.com

MEDIA KIT

2014 TUG - HauteDog Magazine

3


2015 CALENDAR 2013 Calendar Bark Buck s

CUSTOMIZE YOUR MONTH & BARK BUCKS COUPON 20% off P Dental Clea et ning

Valid at all

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apt today!

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Photos - www.nicolemlakarphotography.com

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(Excludes food

2014 newHAUTEDOGWorking file 32 pg Cal.indd 18

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and sale items)

Stop in and say “Howdy” to Stevie SM

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A Celebration of Austin’s A Celebration of Austin’s Dog Community Dog Community

August '13

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Store Mascot & Official Taste-tester

Stop in and say “Howdy” to Stevie

Jameson - Irish Spring Photo by Rebecca Gannon

701 Capital of Texas Hwy S., D450 • Austin, TX 78746 ph 512.329.WOOF (9663) westlake@woofgangbakery.com facebook.com/WoofGangBakeryWestlake www.WoofGangBakery.com

Berri - Morning Cup Pup Photo by Rebecca Gannon

Store Mascot & Official Taste-tester

701 Capital of Texas Hwy S., D450 • Austin, TX 78746 ph 512.329.WOOF (9663) westlake@woofgangbakery.com facebook.com/WoofGangBakeryWestlake www.WoofGangBakery.com

PETS WELCOME! w w w. windso rco mmu nit ie s. co m/ au st in

Outreach

Park Adoption austindogparks.org

12912 Hill Country Galleria, Suite F-155 Austin, TX 78738 512-402-9663 www.dogadillo.com

Education

Tentative Date: Please check our website for updated information!

PETS WELCOME! w w w.w i nd s o rco mmu ni ti e s.co m/ au s ti n

Pet P ho to s by : R ene Leg o

SEPTEMBER 2013 SUNDAY

Fund Raising

MONDAY 1

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PLUS! LISTING PAGES, DOG PARKS,

CPR, EMERGENCY & LOCAL HOTLINE INFO AND LOCAL EVENTS.

4

2015 CALENDAR

MEDIA KIT

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First Day of Fall

Su M Tu W Th F Sa 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

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an event for every breed of dog owner.

I

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SILVEr

MUZZLES

“You and your pet will enjoy living at Windsor!” www.windsorcommunities.com/austin

© copyright Nicole Mlakar / nicolemlakarphotography.com

www.hautedogmagazine.com

“You and your pet will enjoy living at Windsor!” www.windsorcommunities.com/austin

Front Cover Image: Rebecca Gannon “Lala”

an event for every breed of dog owner. Published by

Calendar © 2012 Bluedogg Innovation . Printed in“Jameson” the USA. Front Cover Image: Rebecca Gannon

Lucy (Old Soul) - age 14 Adopted at Age 10 Photo: Tonya Schabacker www.tonyapetphotography.com

© Copyright Nicole Mlakar / nicolemlakarphotography.com © Copyright David Gantt / davidganttphotography.com

Strategic Marketing, Research, and Representation for the Sign & Graphics Marketplace

Calendar © 2013 Bluedogg Innovation . Printed in the USA. All rights reserved. Used by permission. No part of this calendar may be copied or reproduced.

www.hautedogmagazine.com

Suggested Retail $9.95 Bark Bucks Total SavingsValue (min.) $200.00

www.bluedogginnovation.com

All rights reserved. Used by permission. No part of this calednar may be copied or reproduced.

Susan Patton Suggested Retail $9.95

susan@bluedogginnovation.com 512-590-1659 www.bluedogginnovation.com

Strategic Marketing, Research, and Representation for the Sign & Graphics Marketplace

Susan Patton susan@bluedogginnovation.com 512-590-1659

www.hautedogmagazine.com

2013 CALENDAR

5


®

DISTRIBUTION hautedogm agazine.co m

Currently HauteDog magazine can be found in over 50 select locations throughout our area. We don’t broad base distribute, but rather provide complimentary copies for our advertising partners to share with their clients and customers.

ces Dog Resour Area-Wide Events Dog Parks & Care Wellness & iders Service Prov Shopping Listings Fido Friendly Outreach Community SPRING 2012 10 $ 4.95 US

Free distribution is also available at local shelters, rescue and care organizations and at events year round.

2013

$ 4.95 US SUM MER 201 3 12

To ensure you don’t miss a copy, or want home-delivery, we offer subscription services via our website. Chances are we’ll wind up on a coffee table in a living room near you!

®®

12 SPhauRItedNogmGaga20 zine.com

Fido-Frie ndly Listi Dog Park ngs s / Well Shoppin ness & C g & Even are ts / Serv ice Provi ders Rescue & Adoption

SPRING 2014

DELIVERY: PRINT RUN: 6,000 SPRING 2012 PRINT RUN = 12 - 15,000 PLUS ONLINE DIGITAL EDITION WITH LIVE LINKS!

The Ultimate Guide will also be available at local dog-friendly hotels, the airport, and the Austin Area Convention and Visitor’s Bureau.

R

Advertising partners will receive up to 200 copies for distribution throughout 100 the year. The 2015 2013 Calendar will be on sale in retail locations througout the area, and all advertising participants will receive free copies for retail or gifting. A complete list of retail locations will be posted online later in the year.

ON

EDITI 2013

DELIVERY: 2014 FALL 2012 PRINT RUN =FALL 6,000+ DELIVERY: 2014

2014 newHAUTEDOGWorking file 32 pg Cal.indd 1

1/14/2014 8:57:45 AM

PRINT RUN: 2,500 MEDIA KIT

MEDIA KIT

HauteDog Wet Nose Culture

2 0 1 4 TDUI SGT -R IHBaUuTtIeODNo g M a g a z i3n e

5


a program forfor EVERY budget ... ... a program EVERY budget

TWO Print - both offering a full year's exposure. TWOEditions Print Editions - both offering a full worth year's of worth of exposure. Advertising opportunties starting at less at than dollara adollar day. a day. Advertising opportunties starting lessathan PREMIUM MENU

PREMIUM PACKAGE RATES PREMIUMPREMIUM PACKAGEPACKAGERATES RATES MAGAZINE HAUTEDOG

SELECT MENU

SELECT PREMIUM MENU VALUE MENU SELECTVALUE MENUMENU PREMIUM MENUMENU

Full-Page Print HAUTEDOG MAGAZINE T.U.G . - T.U.G. HAUTEDOG MAGAZINE Advertisement ULTIMATE RESOURCE GUIDE -- FULL PAGE Full-Page Print Print Full-Page THEVALUE ULTIMATE GUIDE - FULL PAGE* Advertisement THE ULTIMATE GUIDE - FULL PAGE* Advertisement Month Sponsor $ 1050 $ 1050 for 2013 Calendar Month Sponsor Month Sponsor ULTIMATE RESOURCE GUIDE -HALF PAGE forReceive 2013for Calendar 2015 THE ULTIMATE GUIDE -HALF PAGE 2013 Calendar THE ULTIMATE GUIDE -HALF PAGE FREE: VALUE 3 months online ad $ 600 Receive FREE: $ 600 Receive FREE: 1 yr enhanced logo - 1 yrlisting enhanced ULTIMATE RESOURCE GUIDE -QUARTER PAGE - 1 website. yr logo enhanced logo on THE ULTIMATE GUIDE -QUARTER PAGE THE ULTIMATE GUIDE -QUARTER PAGE listing on website listing on website VALUE $5,000

$ 350 340

$ 340 - $150 gift towards thetowards the - $150 gift purchase ofpurchase any promo of any promo ULTIMATE RESOURCE GUIDE -EIGHTH PAGE THE ULTIMATE GUIDE - SIXTH RESOURCE LISTING LISTING items shown on insert. THE ULTIMATE GUIDEPAGE - SIXTH PAGE RESOURCE items shown on insert. VALUE $5,000 $ 375 290 INCLUDES $ 290 WEB LISTING AND LINK & 20 CALENDARS

- One 2' x 6'- color One 2'banner x 6' color banner SELECT MENU SELECT 3X MENU Full-Page SELECT MENU

RATES RATES RATES 2013 CALENDAR

Advertisers  Select any 3 items from Half & Quarter2013 CALENDAR 2015 Half & Quarter2013 CALENDAR PREMIUM MENU SELECT MENU the Advertisers green value menu. Page Page Advertisers ALL CALENDAR ADVERTISERS WILL RECEIVE FREE CALENDARS BASED UPONBASED PURCHASE ALLSPONSORS CALENDAR&SPONSORS & ADVERTISERS WILL RECEIVE FREE CALENDARS UPONLEVEL. PURCHASE LEVEL. Receive FREE: Receive FREE: 2X Full-Page

COVER SPONSOR W/ MONTH OF CHOICE*

COVER SPONSOR W/ MONTH OF CHOICE* Advertising reprint - 1 yrAdvertisers enhanced - 1 yr logo enhanced logo $ 2500 (INCLUDES BB(INCLUDES COUPON +BB 200 CALENDARS) COUPON + 200 CALENDARS) $ 2500 $500 Select item the listing on1website listingfrom on website (1,000 reprints of any one-page advertisement.) green value menu. - $ 50 gift towards thetowards the MONTH SPONSOR* - $ 50 gift MONTH SPONSOR* purchase ofpurchase any promo of any promo 6X SOURCE: $ 1200 (INCLUDES COUPON +BB 100 CALENDARS) $ 1200 BB(INCLUDES COUPON + 100 CALENDARS) items shown on insert. items shown on insert. Advertisers Select any 2 items from - One 2' x 6' BIGPICTURE.NET - color One 2'banner xmenu. 6' color banner (+ 20 CALENDARS) BARK BUCKS COUPON (+ 20 CALENDARS) BARK BUCKS COUPON the green value (Or equivalent in fractional advertising.) VALUE MENU VALUE MENU

VALUE

$ 300 / 200 WITH/ 200 ANYWITH T.U.G.ANY PURCHASE $ Size 300 T.U.G. PURCHASE Standard Banner Advertising

up to $2,250 (+ 10 CALENDARS) CALENDAR LISTING UPGRADE (+ 10 CALENDARS) CALENDAR LISTING Buy three months of any standardUPGRADE size banner advertising

Resource Listing Listing$ on Resource 100 /$ADD-ON SIXTH TO PG SIXTH RESOURCE LISTING ONLY 100 / TO ADD-ON PG RESOURCE LISTING ONLY or Bark or Buck Bark Buck Advertisers Advertisers Receive FREE: Receive FREE:

* PREMIUM* COVER POSITIONS FOR T.U.G. FOR WILLT.U.G. BE AVAILABLE ON A LIMITED BASIS WITHBASIS A 15% PREMIUM COVER POSITIONS WILL BE AVAILABLE ON A LIMITED WITH A 15%

UPCHARGE.UPCHARGE. ONLY ONEONLY COVER SPONSOR AVAILABLE FOR THE 2015 2013 ONE COVER POSITION SPONSOR IS POSITION IS AVAILABLE FORCALENDAR. THE 2013 CALENDAR. - One 2 'x 6'- color One 2banner 'x 6' color banner SPECIAL PROGRAMS, OR SPONSORSHIPS CAN BE QUOTED REQUEST. SPECIAL PROGRAMS, OR SPONSORSHIPS CAN BEBY QUOTED BY REQUEST.

Increased FREE FREE visibility for display advertisers in the in SERVICES Increased visibility for display advertisers the SERVICES and DOG-FRIENDLY sections on www.hautedogmagazine.com! and DOG-FRIENDLY sections on www.hautedogmagazine.com! sales@hautedogmagazine.com / 512-590-1655 or susan@hautedogmagazine.com / 512-590-1659 sales@hautedogmagazine.com / 512-590-1655 or susan@hautedogmagazine.com / 512-590-1659 66

Wet Nose Culture MEDIA KIT MEDIA KIT R 6A T E S R A T EHauteDog HauteDog Wet Nose Culture S

2013 TUG - HauteDog Magazine


web / online ADVERTISING

online Magazine & Calendar Specs for 2012-13 resource guide 4.5625” X 10”

ADVERTISING

www.hautedogmagazine.com Display Advertising Live Area:Trim = 8” X 10.875” JR. LEADERBOARD BANNERS FULL PAGE Leaderboard ads are run-of-site and Live matter (text and banner any graphicsappear that should at thenot toptrim) of the landing page. Your must bebanner ¼ in. from trim.viewing position.8” X 10.875” getsthe prime $300/month 1 (If ad bleeds, add Bleed: At least /8 in. bleed(634 x 80 pixels)

1 /4 advertisers! (V) 1 /2Increased (V) FREE visibility for display 3.25” X 3.25” Advertisers in T.U.G. will benefit with an 4.875” X 10” automatic upgrade to a “featured” logo

3.25” X 2.3125”

listing status within the "SERVICES" and "DOG FRIENDLY" sections on the website for duration of the contract. 1 /2 PAGE (H)

.125” beyond trim over trim on all sides. on all sides.) BANNER AD BOX Spreads: Live matter must be 3Banner box ads are run-of-site and appear in at least /8 in. from gutter. the rihgt hand column of the website, and are All Display advetisers receive seen on all pages. complementary Resource $125/month (300 x 250 pixels) Lsitings online w logo. & link.

LOGO LISTING - ONLINE ONLY

7” X 4.875”

Non-advertisers can be listed within some of the

SPONSORED LINKS Sponsored Links appear on every page in 2013 the Calendar site and include a hyperlink with a single line of descriptive text (approximately 75 Format is Full Color, 11 x 11” folded, Calendar characters saddle stiched, andmaximum). drilled forSponsored display. links can top page photo link to any Internet website or e-mail. Month Sponsor to provide art for 11 x 11” x 11” $100/month 11 top page. Logo website, and misc (Bleeds, add .125” contact EXCLUSIVE info on bottom of page.SPONSORSHIP CONTENT

most popular pages on the site for a nominal annual fee. Logo, web link, and company info are viewable at the top of the page on all related categories. May select up to three categories. $160 year

TEXT LISTING - ONLINE ONLY

Non-advertisers can also be listed with a two line HauteDog text listing and link, for just pennies a day. May

select up to three categories. Bark Bucks $100 year Deals & Offers

beyond trim on all sides.)

Gain maximum visibility with our premier online marketing package. Key industry news, “Bark Bucks” double-sided product, or eventincentives announcements may be Deals, Offers, Purchase Size = 3”featured X 2.25”with (DS)custom specs, run dates, links Cut linesand runpromotion. between rows. Custom rates will vary per project.

1 /8 (H)

3” x 2.25”

Note : Non-advertisers may or may not also be (Full Color and repesented with a 2-line text listing as space allows. (No link) Double-Sided)

HauteDog magazine is printed on web offset presses and is perfect bound. All display advertising rates are based upon the client or agency furnishing compliant digital files and a SWOP certified color proof. Furnished materials should be manufactured in accordance with SWOP standards. Information on SWOP can be found at Pwww.swop.org. ROMOTIONS

face{bark}

Digital File Submission Procedures Acceptable File Formats: EPS, TIFF or PDF-X1a • No application files, only the above file formats." Hey... • All images used in design must be 300 DPI, allgot color images must news be CMYK. No LZW or JPEG compression can beto used. share? • All Macintosh and PC Illustrator files should be saved as Illustra LIKE tor EPS files with fonts changed to curves and images embedded. us! " • Photoshop files must be saved as either EPS or TIFF files. • Ad materials received via CD must be accompanied by a position proof and disk directory. DAILY UPDATES - NEWS - LINKS Film Submission Our FacebookProcedures page continues to connect a We work in acommunity digital environment, soWe plswould e-mail files less than global of dog lovers. love 10MB, to and use YouSendIt.com for larger fiels share your news and announcemnts on our page. Just LIKE us to participate. twitter also available

Proofs of Ads for Color Guide We suggest that all ad material should be accompanied by a certified SWOP proof for color and special ink matching. Advertisers who do not send SWOP proofs take responsibility for the final ONLINE ADOPTION LINK printed product. For black-and-white ads, a position proof of the ad is suitable. Despite all efforts to ensure quality, the magazine is still subject to occasional color variation that occurs within stanRESCUE & SHELTER dard manufacturing tolerances.CONNECTION

weekly{wiggle} Each week, we will feature a

SOURCE: local dog looking for a You provide the information, we design the ad. Send us your foreve home. This spot product shot as a digital file (digital pictures need to be 300 DPI is free to the shelter and sized to 3.25 x 2.5 in.) and up to 100 words of ad copy, which rescue partners, includesand your contact information. We produce yourbefour-color but may sponsoredad to a finished size of 3.675 x 4.5 in. using our standard SOURCE by any individual or fonts and format. Pre-designed ads are not accepted for this advertising venue. business for one month Additional charges for ad production, color proofs or alteration a time. Sponsor willcurrent labor and material rates. services at will be based upon receive regonition, and link to

Where to Send Materials: site of choice, in addition to the adoption link. susan@hautedogmagazine.com Phone: 512-891-6232 $ 60 per month

If you have any questions, please call 512-891-6232 MEDIA KIT

www.hautedogmagazine.com

ONLINE / SOCIAL

7


4.5625” X 10”

Magazine & Calendar Specs for 2014-15 3.25” X 2.3125”

Display Advertising Live Area:Trim = 8.25” X 10.75” Live matter (text and any graphics that should not trim) must be ¼ in. from the trim. Bleed: At least 1/8 in. bleed over trim on all sides. Spreads: Live matter must be at least 3/8 in. from gutter.

FULL PAGE 8”.25 X 10.75” (If ad bleeds, add .125” beyond trim on all sides.)

1 /2 (V)

1 /4 (V)

3.5” X 10”

3.5” X 4.875”

1 /2 PAGE (H) 7.25” X 4.875”

All Display advetisers receive complementary Resource Listings online w/ logo & link.

2015 Calendar Format is Full Color, 11 x 11” folded, saddle stiched, and drilled for display. Month Sponsor to provide art for 11 x 11 top page. Logo website, and misc contact info on bottom of page.

Calendar top page photo 8.5 x 8.5” (Bleeds, add .125” beyond trim on all sides.)

“Bark Bucks” double-sided Deals, Offers, Purchase incentives Size = 3” X 2.25” (DS) Cut lines run between rows.

HauteDog Bark Bucks Deals & Offers 4” x 1.75” (Full Color and Double-Sided)

HauteDog magazine is printed on web offset presses and is perfect bound. All display advertising rates are based upon the client or agency furnishing compliant digital files and a SWOP certified color proof. Furnished materials should be manufactured in accordance with SWOP standards. Information on SWOP can be found at www.swop.org.

• All Macintosh and PC Illustrator files should be saved as Illustrator EPS files with fonts changed to curves and images embedded. • Photoshop files must be saved as either EPS or TIFF files.

Digital File Submission Procedures Acceptable File Formats: EPS, TIFF or PDF-X1a • No application files, only the above file formats. • All images used in design must be 300 DPI, all color images must be CMYK. No LZW or JPEG compression can be used.

RESOURCE LISTINGS: Size is 4.25 Tall x 2” wide Vert. layout

Ad files larger than 3 MB should be send via You Send It or Drop Box.

Where to Send Materials: susan@bluedogginnovation.com

If you have any questions, please call 512-891-6232 / Published by Bluedogg Innovation: Marketing & Media

2014 HauteDog magazine media kit  

Rates for 2014 print, online and calendar edition

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