

Veslemøy Owner
Vilde PARTNER & Senior Brand Manager
Erika Brand Manager Lene Owner
SCOOT & RIDE
CLEVERCLIXX
ROCKAHULA
INUWET
MOONBOON
LIEWOOD
JACK O JUNO KINDSGUT
Moonboon was founded by Marie, a mother of two from Copenhagen, together with her husband, Adam, in 2019. After the birth of her first son, Marie quickly realized that in order to be the mother she wanted to be, sleep was crucial, and she just wasn't getting enough of it. There was no oneoff answer on how to get good sleep and what had worked for her friends and family just wasn't working for her and her son.
So, after countless sleepless nights trying to get her son to sleep, Marie set out to find a solution that would improve her son’s sleep quality and be a helping hand to parents by taking some of the weight off their shoulders. This led to the development of Moonboon and the birth of the first Moonboon baby hammocks with the motor, as well as many more hours of good sleep for Marie, Adam and their son.
Kindsgut is a Berlin-based brand offering high-quality children‘s toys, practical organizers, and thoughtfully designed accessories for everyday family life. Since 2017, we’ve been developing our products with great passion in our Berlin toy lab creating items that delight both children and adults alike.
QUALITY AT A FAIR PRICE: All our product developments are supported by paediatrician’s, midwives, and a team of safety experts.
PLAYFULNESS WITH PURPOSE: We’re committed to shaping a better world and regularly donate to impactful charitable organizations. COLORS ARE FOR EVERYONE: Challenging gender stereotypes and promoting equality in children’s rooms is one of our core missions.
The Copenhagen based brand Liewood, founded in 2015, creates irresistible products for the modern family – from organic textile products and soft knitwear to their collection of soft interior in beautiful shapes and delicate colors. All together the products create a unique, pure and simple universe – and they are all a result of our 360degree understanding of the overall design process. Liewood has an uncompromising and ethical approach to manufacturing. They are driven by strong values and make decisions based on profound knowledge and experience. All of their products are produced under controlled, safe and fair conditions and of skilled suppliers who do not compromise on either employment or environment.
Jack o Juno is a childrens' brand rooted in Swedish design tradition with slow living at heart.
Founded by Maral and Josefine, two long-time friends and mothers, Jack o Juno was born out of their disappointment with the less practical, unsafe and unsustainable plastic products flooding the market. Their quest for better options eventually led them to create their own line of high-quality, food-grade silicone tableware that is not only dishwasher-friendly and microwave-safe but also incredibly durable and sustainable.
Since the launch in early 2021, Jack o Juno has grown at a high pace and its assortment nowadays encompasses a wide range of products which are sold and distributed worldwide. Going forward, Jack o Juno is committed to continue to create products that not only look good but are also good for the planet and the little ones who use them.
Veja is the radically transparent French sneaker brand known for its environmentally-friendly production methods. Founded in 2004 by Sébastien Kopp and Ghislain Morillion, the brand privileges ecological materials, think: organic cotton, vegetable-tanned leather and natural rubber, all fair-trade. All Veja trainers, including their shoes for kids, are made in Brazil with respect for the environment. Veja has pioneered a new approach to production in the fashion industry, championing ecological and fair-trade practices, creating solidarity from the producer to the consumer. Sticking to classic styles, inspired by 1970s Brazilian designs, Veja trainers are as popular among the fashion set as they are with kids. Good to the planet and easy to wear with any outfit, join the green revolution with a pair of Veja trainers!
LIEWOOD footwear offers unique styles for outdoor adventures, everyday use and occasional wear. All designed to ensure continuous comfort and functionality for growing feet all year round.
The famous Havaianas flip flop was born in Brazil in 1962. Inspired by traditional Japanese sandals, over the years it became a symbol of Brazilian identity. Havaianas shoes will never deform, will not loose their flanges, making it the ideal shoes for kids for any occasion. The authentic Havaianas style is all about comfort and resistance, and is simply unmatched. Havaianas now invests in sustainable development, making these shoes an even greater option for your little ones!
Hunter is a British footwear manufacturer that is known for its rubber Wellington boots. Originally established in 1856 as the North British Rubber Company. Hunter holds several Royal Warrants as suppliers of waterproof footwear.
creates irresistible products for the modern family – from organic textile products and soft knitwear to their collection of soft interior in beautiful shapes and delicate colors. All together the products create a unique, pure and simple universe – and they are all a result of our 360degree understanding of the overall design process. Liewood has an uncompromising and ethical approach to manufacturing. They are driven by strong values and make decisions based on profound knowledge and experience. All of their products are produced under controlled, safe and fair conditions and of skilled suppliers who do not compromise on either employment or environment. Their textile products are made in India at a GOTS (Global Organic Textile Standard) certified supplier and always use the best possible materials, which have passed strict demands and quality control – and we personally follow each collection from drawing table to store shelf.
Japanese brand Taion specialises in clothing for harsh weather conditions. The brand whose name means “body temperature” in Japanese uses exceptional materials to create effective down wear. Using a mix of feathers and water-repellent high-density nylon fabric, each Taion piece is made to regulate temperature and humidity. The end result is a colourful line of down jackets and vests for men, women, and children.
Founded in 2022 in Denmark, Fliink crafts enduring treasures for young dreamers. Their designs, for ages 06, combine playful Scandinavian flair with timeless style. Using natural fibers, meticulous craftsmanship, and a mindful approach, their creations transcend seasons, embodying eco-responsibility.
Lyle & Scott is a profitable, privately owned Scottish brand with a 140 year history that has built a reputation for crafting high-quality knitwear and other clothing. They are a brand with true authenticity, heritage and expertise recognized throughout the world; from early collaborations with Christian Dior to clothing some of the world's golfing greats. Lyle & Scott is a simple and clean brand for teen boys.
The Swedish brand LIVLY was launched in 2011, named after her twin girls Liv and Lilly. Her mission was to create only the softest clothes for newborns, babies and kids. Their Pima cotton is 50% longer in its fiber compared to regular cotton, which makes it softer to the touch and doesn’t irritate the delicate skin of our newborn babies.
The founder Lisa Carrol, dreamed of creating a brand that would offer Pima cotton fabrics painted with dreamy prints.
Charming choices for celebrations of all sorts. At Noralee, they're intentional about crafting clothing that's both ridiculously cute and resoundingly fierce - in personality and longevity.