APPENDIX C. SOCIAL MEDIA POLICY CITY OF WEATHERFORD Section:
HUMAN RESOURCES
Reference Number: 109.04
Subject:
INFORMATION TECHNOLOGY / COMMUNICATIONS
Initial Effective Date: 08/01/2016
Title:
SOCIAL MEDIA POLICY
Last Revision Date:
Purpose: The City of Weatherford expects you to avoid social networking activities that (1) conflict with your job duties, (2) reflect negatively on the City, (3) affect your job performance, or (4) affect the performance of other City employee. These guidelines and policies are applicable to all City of Weatherford employees, elected and appointed officers, officials and to all members of City boards and commissions who utilize any social media directly or indirectly on behalf of the City. This policy also applies to all City of Weatherford personnel who personally utilize any social media or other internet activity that may impact the City’s credibility, reputation, employee morale, services or goals of the City of Weatherford as outlined in the Standards of Conduct Policy, 107.00, both on and off duty. General: 1. Social media refers to the forms of communication through which users create online communities to share information, ideas, personal messages, and other content. 2. Examples of social media may include, but are not limited to: a. Blogs (TypePad, Blogger, etc.) b. Social Network Sites (Facebook, MySpace, Friendster, etc.) c. Microblogging (Twitter, etc.) d. Social Q&A (Answers.com, Yahoo!, etc.) e. Video Sharing (YouTube, Vimeo, etc.) f. Photo Sharing (Flickr, PhotoBucket, etc.) g. Professional Networks (LinkedIn, Plaxo, Inc.) h. Content-driven Communities (Wikipedia, etc.) i. Product-based Communities (Ebay, Amazon, etc.) Use caution when identifying yourself as a City of Weatherford Employee. If you post pictures of yourself or others containing images of City uniforms or insignia, City logos, City equipment or City work sites, ensure that it is in the best interest of the City. It is preferable that all postings of this nature be on the City’s official website as part of your job duties. You should ensure that content associated with you is consistent with other City policies (Public Communication Policy, 109.03 and Standards of Conduct Policy, 107.00). Respect your co-workers. Remember that the City of Weatherford is a municipal organization whose employees reflect a diverse set of values, beliefs, customs and points of view. Employees must avoid using ethnic slurs, personal insults, obscenity, etc., and topics that may be offensive, inflammatory or harassing in nature. If you need further guidance regarding what constitutes inappropriate STRATEGIC PLAN 53 communications, please consult your immediate supervisor, Human Resources2021-2024 or Public| Relations.
