When I was first contacted by 65° Magazine several months ago about their desire to do a feature story on me and our bank, I was obviously elated. I’ve been in business on the Monterey Peninsula for over 20 years and this was the first time a local magazine had wanted to do a cover story on Monterey County Bank. I thought it as a great idea for a new publication to focus on local business people. There are a lot of wonderful local publications that cover the wine industry, the social scene, and the peninsula as a travel destination, but a magazine that spotlights the local business community is an untapped niche. Every person we interacted with at 65° from Publisher Rich Medel to the writer and the photographer, were incredibly professional and engaging. Once the publication hit the streets, our phones started ringing. Frankly, I was surprised by the number of people who were reading this new magazine and had seen our article, including local politicians, business leaders, clients, and friends. The response was overwhelming, and from it we now know that this magazine is read by our target market of business clients. Thanks to Rich and his team for realizing that local business deserves a serious look. Charles T. Chrietzberg, Jr. President / CEO, Monterey County Bank
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