VOLUME THREE ISSUE TWO [SPRING 2008]
[feature] JUDY PROFETA – ACHIEVING THE IMPOSSIBLE DREAM P. 22 by Sheila Madden
We follow Judy Profeta’s journey from a modest childhood in San Jose to her role as top real estate agent and community supporter on the Monterey peninsula.
[departments] SOURCE FOR HAPPY SMILES P. 16 by Jeanette Kern, D.D.S.
Jeanette Kern, D.D.S. shares her wisdom and experience on dental health, explaining how an ounce of prevention is worth far more than a pound of cure.
MARCI BRACCO, ONE FORTUNATE WOMAN P. 34 by Dan Shafer
We explore how Marci Bracco has built a management career around the concept of using special events to help charities and small businesses brand themselves.
YON-KA SIGNATURE DAY SPA P. 48 by Sheila Madden
More than just your average day spa, Yon–Ka Day Spa offers post–surgical treatments in addition to hydrotherapy and a selection of other unique services to refresh your mind and body.
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VOLUME THREE ISSUE TWO [SPRING 2008]
016 SOURCE FOR HAPPY SMILES 020 EVENTS & AFFAIRS
034 MARCI BRACCO, ONE
070 A PROUD HERITAGE
[front and back]
022 JUDY PROFETA – ACHIEVING
048 YON-KA SIGNATURE DAY SPA 050 ONE CHICKEN WHOSE EGGS
014 PUBLISHER’S NOTE 029 RUNWAY 053 BUSINESS PROFESSIONALS
THE IMPOSSIBLE DREAM
REALLY ARE GOLDEN
066 EVENTS & AFFAIRS
10 65mag.com Spring 2008
THIS IS THE MONTEREY PENINSULA
PUBLISHER Richard Medel email@example.com
EDITORIAL Editorial Director Andrea Stuart firstname.lastname@example.org Layout Black Sheep Design email@example.com Associate Editor Dan Shafer firstname.lastname@example.org Associate Art Director Adam Nation email@example.com Copy Editor Rae Huntington firstname.lastname@example.org Photographers Russell Byrne email@example.com Adrienne Gammiere firstname.lastname@example.org D.M. Troutman email@example.com
ADVERTISING Account Executive Mario Salomon firstname.lastname@example.org Account Executive Judy Carpenter email@example.com
HOW TO REACH US Mailing Address 65° Headquarters P.O. Box 1348, Brentwood, CA 94513 Phone 831-626-4457 Online www.65mag.com Article Submissions email proposal to firstname.lastname@example.org 65° Magazine is published quarterly, P.O. Box 1348, Brentwood, CA 94513. Subscription rate : $40, payable in advance. Single copies $4.99. Back issues if available, $15 (includes shipping and handling). POSTMASTER send address changes to 65° magazine, P.O. Box 1348, Brentwood, CA 94513. Entire contents © 2008 by 65° Magazine™ unless otherwise noted on specific articles. All rights reserved. Printed in the USA.
12 65mag.com Spring 2008
PUBLISHER’S NOTE [WOMEN OF THE PENINSULA]
In this issue of 65° Magazine we celebrate the many women of the Monterey Peninsula. These women not only call the Peninsula home but have gone to great lengths to help build the community into what it is today while culturally enhancing it. We started this issue by bringing some of the Peninsula’s female icons together at the Highlands Inn for the cover photo shoot. Fiona Vanderwall, Resort Manager of the Highlands Inn, was gracious enough to host the event and provide the facility where everyone assembled. It was an amazing experience. While everyone who gathered there that day were originally from the Peninsula a few of them have been away from the area for a while and were more than pleased to return. We are extremely thankful that everyone who participated in this issue took the time to make the Women of the Peninsula issue one to remember. Our feature story delves into the life and career of Judy Profeta, an astonishing entrepreneur and community leader who is not afraid of working hard or dreaming big. Her story of growing up from modest roots into a woman, who has taken her life by storm, is one of inspiration as she informs us how she learned that anything is possible. She has truly achieved the impossible dream and strives to help others do the same. We are happy to share the story of Marci Bracco who has dedicated her time to helping charities and small businesses build success around special events and packages. A native of Morgan Hill, Marci shares how she went from journalism and being a student in marketing at Long Beach State to becoming the Catering and Special Events Director at Quail Lodge. Marci truly shines as she helps a variety of organizations raise much needed money.
14 65mag.com Spring 2008
Vice President and CEO of Cort Companies, Beth Cort, contributes a column that shares her excitement for the future while Highlands Inn Resort Manager, Fiona Vanderwall, speaks in her column, about what it is like to work at an establishment that is linked to years of tradition. We want to thank Charles T. Chrietzberg, Jr., Chairman, President, and Chief Executive Officer at Monterey County Bank for the extraordinary lunch that the company put on for our magazine. It was great meeting his close friends and clients as well as meeting with downtown Monterey merchants Brenda Eberly & Linda Castillo-Arreola “THESE WOMEN NOT ONLY of Karma Fashion Lounge, who are pasCALL THE PENINSULA sionate about rebuilding their business after the fire. HOME BUT HAVE GONE TO It was equally delightful meeting GREAT LENGTHS TO HELP Masterbuilder Al Saroyan. Seeing some of the incredible homes that he created BUILD THE COMMUNITY with such fine artistry was mesmerizINTO WHAT IT IS TODAY ing and unforgettable. We are now preparing for our next WHILE CULTURALLY ENadventure here at 65° Magazine. HANCING IT.” Following this issue, we will be focusing on the men of the Peninsula. With more encouraging stories, we look forward to introducing you to the Monterey Peninsula’s inspirational The Carmel Art Association’s Director, morphosis into one of the world’s most men who will share their experiences as Peninsula residents, professionals, Susan Klusmire, who formerly worked as renowned golf photographers. Inspired by the orthodontic work and volunteers. the Museum and Cultural Coordinator for the City of Monterey, describes how that she had done to her own teeth as she often found herself regularly visit- a young teenager, Jeanette Kern, ing the CAA during her time with the D.D.S. became motivated to begin her City. After over a decade of dreaming career in the dental industry. From that she would one day work at the CAA dental hygienist to Cosmetic and Richard Medel she finally found herself working among Restorative Dentist, Jeanette has Publisher the artists and members who have made an effort to decrease patient email@example.com made the CAA a community staple for discomfort and increase convenience by employing technological advances the last 80 years. Known as the “Ansel Adams of Golf such as digital radiographs, air abraPhotography,” Joann Dost takes us on sion, and teeth straightening procethe journey she followed, from her life dure called Invisalign. Dentistry will SEND ANY COMMENTS ON THE as golf pro with the LPGA to her meta- never be the same. ARTICLE TO EDITORS@65MAG.COM.
peeks trends * fashion * impressions
HAPPENINGS Judy Profeta beleives that being prepard when opportunity knocks is key to acheiving oneâ€™s dreams, and shares her life experience with us. Meanwhile, Jeanette Kern, D.D.S. is happily fixing the smiles of Peninsula residents who come to her Monterey office.
SOURCE FOR HAPPY SMILES JEANETTE KERN, D.D.S. IS A VIGOROUS PROFESSIONAL AND THE PROFESSIONAL WOMAN’S NETWORK’S CURRENT WOMAN OF THE YEAR. BY JEANETTE KERN, D.D.S IMAGES BY D.M. TROUTMAN
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From early childhood I was interested in athletics, and played center position on my high school volleyball team. I was especially interested in art and created some ceramic pieces that some people thought were fine. At age 13 I had some orthodontic work done and was simply dazzled by the effect that the procedure had upon my appearance. The experience created a desire for me to find a place for myself in the dental care profession. However, women didn’t become dentists in those days. Also, the process took too long. I was afraid I would be an elderly graying 30-year-old before I graduated, so I went into dental hygiene. If I couldn’t give people a perfect smile I could at least give them clean white teeth.
PROFESSIONAL BEGINNINGS My role as Dental Hygienist supplied me with an important set of skills. I enjoyed the role I was playing in providing wellness for people. Things changed when bonding appeared in the 1980s and dentists could suddenly do such things as lengthen and smooth teeth providing an improvement in smiles beyond what had been possible up to that point. The power of bonding appealed to the artist in me. I wanted to create beautiful smiles. I decided to become a Dentist and applied to Dental School. The world had changed and by that time women were beginning to get involved in any part of the business world that we wanted to be in. So in 1985 I became an entry-level dental student at UCLA. A full one-third of us in that class were women. By the way, parity has since become perfect and UCLA dental classes are now evenly divided by gender. I’ve discovered that life has rhythms and cadences. If a person will simply stay in-tune with the Universe then things tend to happen when the time is ripe. In retrospect, the nine years I spent as a Dental Hygienist served to mature my self-awareness and my understanding of human nature to the point that I was prepared to engage in the dental experience at a level that simply wouldn’t have been possible during my callow youth. The difficult courses such as Physics and Organic Chemistry were simply hurdles that I cleared with great joy and energy because I was determined to become the authentic Me that the Universe had designed me to be. I graduated at the head of my class and following graduation I taught dentistry at UCLA and USC,
worked as an associate in a Los Angeles dental office, and gave birth to two daughters. LA is no place to raise children so in 1995 I moved to Monterey and purchased my own dental practice.
CLIMBING TO THE TOP My professional life underwent a seismic transformation in 1999. Following ten years of traditional dental practice I attended my first hands-on dental training institute emphasizing cosmetics and I came to a brilliant clarity that my practice could focus upon the kinds of transformation that I had only dimly imagined when I was 13. I subsequently participated in post-doctoral training with pioneers in the fields of aesthetic, restorative, and general dentistry. This was the culmination of the journey that I had been taking up to that time. I had found my purpose. Fortunately I’m married to an amazing businessperson. My husband, Kevin, a professional accountant, has helped me with the business part of my practice. Besides keeping our accounts straight, Kevin takes care of our computers, performs liaison with the government, handles Costco kinds of tasks, and serves as a gentle shepherd for our daughters. Kevin is my life partner in almost every way a man could be a partner to a woman. He carves out space in which I can focus my attention on the thing that, after all, I love to do. He has provided me with the opportunity to be particularly successful. I’m passionate about continuing education, never imagining that I have in any sense “arrived” at some pinnacle of professional competence. Every year I take all seven of us in my office for multi-day trainings in such places as Florida, New York, San Diego, and San Francisco. We always return from these events fired up and excited to utilize our newly developed skills for our patients’ benefit. The seven of us also have fun, both during our training experiences and in our day-to-day work. Our age spread is 29 to 52. Four of us are mothers, three single, and we blend into an organization in which the diversity serves to draw us together and to provide energies and abilities that no homogeneous group could ever match. As a result of our focus on education and training, I’m confident that I’m managing the most welltrained dental team on the Peninsula. My dental office was featured in the Winter-Spring 08 New Beauty magazine as an illustration of how a business like mine should be run.
JEANETTE IS HAPPILY FIXING THE SMILES OF PENINSULA RESIDENTS WHO COME TO HER MONTEREY OFFICE. HER WORK IS ALL ABOUT RELATIONSHIPS.
April 2008 65mag.com 17
PEEKS [HAPPY SMILES]
RAISING THE BAR Dentistry is undergoing profound changes because of the impact of technology. Along with so many other things, it seems that our profession is re-inventing itself every five years or so. To paraphrase an old car ad, “This is not your grandfather’s dental office” actually falls far short of the reality. “This is not your older sibling’s dental office” would be closer to the truth. We train ourselves to remain abreast of things like digital radiographs, laser for soft tissue management, and air abrasion — a technology that permits us to remove decay without using a drill. Invisalign is an amazing process that provides clear removable braces. We have a CEREC machine that actually creates finished crowns in a while-you-wait process that frees patients from the always obnoxious need to wear a temporary crown for three weeks. Our standard dental services are, themselves, a source of satisfaction because of the connection between oral health and general health. For example, inflammatory conditions in the mouth (periodontal disease) are tied to heart disease. Studies of plaque material in blood vessels reveal the same bacteria that live in your mouth causing cardiovascular dis-
18 65mag.com Spring 2008
eases such as atherosclerosis, and leading to high blood pressure and strokes. In the area of oral health, an ounce of prevention is worth far more than a pound of cure. I tell people, “You take care of your teeth and they’ll take care of you.” I see my task as one of partnering with patients in creating and maintaining healthy teeth and pleasant — even dazzling — smiles. “I’ll help you keep your teeth for a lifetime,” I tell my patients. “And help you be happy with your smile.” The primary responsibility for dental health properly belongs to the patient. My role is to restore and maintain their teeth, and to teach them about dental care so they can take responsibility for their own dental health.
GETTING AND STAYING CONNECTED The years of my life have served to teach me the lesson that everything is about relationships; it’s all about people. I’m in service to my patients. I’ve also put my training and position as a businesswoman into service for the community. Part of this is just for the networking and PR opportunities that community outreach provides me. If people have the
desire to improve their smiles, I’m the one to give it to them. This isn’t just an advertising sound-bite, this is the truth. At its best, marketing is much more than merely pushing services and products. My philosophy is that you have to have your house in order, with a completely trained team in place and equipment up to high standards, before beginning any heavy advertising campaign. I wanted to have all my ducks lined up before telling the world “Here I am.” I firmly believe that tooting your own horn is fine as long as you actually know how to play the tune. Given the kind of excellence we provide, marketing becomes a matter of simply letting our light shine. We’re simply showing others the blessings that we can bring to their lives. I sometimes feel that in marketing my dental services I’m like a lighthouse. Not everyone needs the services we provide; boats sometimes merely go sailing by on a course for some other destination. However, we’re shining the way for people searching for a place to find help with their teeth. The Professional Women’s Network (PWN) has provided me with connections to people outside my sphere of dental professionals. The organization
[HAPPY SMILES] PEEKS
I subsequently participated in “post-doctoral training with pioneers in the fields of aesthetic, restorative, and general dentistry. This was the culmination of the journey that I had been taking up to that time. I had found my purpose.
has become a great resource for meeting people and for profiting from their example of how to succeed in business. The PWN includes women in ages ranging from 35 to 65. We are all business owners or high-level managers who have raised ourselves to leadership roles. Together we are learning from each other and teaching one another principles and techniques for growing businesses. We read books to improve our minds and spirits, such as The Path, by Laurie Beth Jones, Good to Great, by Jim Collins, What is Your Purpose?, by Jim White, and Your AGame, by Bill Blatchford. We read, study, and mentor one another — using all available channels in order to remain in the currents of professional development and personal transformation. We believe that people are not born leaders; we evolve by taking many deliberate steps in growing into our roles. Those of us in PWN are shoulder-to-shoulder in learning how to balance careers, family, and community. Theresa Ream, the current President of PWN, for example, balances five businesses while maintaining a happy family, in addition to serving on her church board.
The example of Theresa and other business women getting involved in community outreach encouraged me to spread myself out. It gave me permission to become an independent-minded and confident leader, and as a result I’m now Secretary of the Monterey Rape Crises Center board, member of the Dance Kids of Monterey County, and Chairperson of the PWN’s Membership and Network Showcase committees. I’ve created a university scholarship for local women who are interested in science, and am actively involved with the Go Red for Women, Give Back a Smile, and Make-A-Wish foundations. In addition, I’m the only woman member of the Monterey Dental Society’s Peer Review. This fall I plan to launch a campaign to raise awareness about oral cancer. My career began with a vision. I have developed skills to complement my artistic talents and am applying them in service to my clients. I love what I do! The excitement that people derive from their new smiles never fails to turn me on. I’m blessed to have become an artisan who gets paid to perform her art in doing the very thing that I would have gladly done for nothing.
JEANETTE KERN AGE: 52 OCCUPATION: COSMETIC, RESTORATIVE DENTIST PLACE OF BIRTH: LOS ANGELES LOCAL RESIDENCE: MONTEREY LIFE GOAL: TO CREATE BEAUTIFUL SMILES
Send comments about the article to firstname.lastname@example.org.
Spring 2008 65mag.com 19
EVENTS & AFFAIRS [2ND ANNUAL SURF N SAND WINE TASTING]
Robin Fagundes Monterey Bay Wine Company
Carol Ann Manly, Scott Cantor, Liz Cantor, Mary Jo Frederickson
Esta Holden, Ken Holbrook, Jerry Holden
Christy Rector, Kim Ruiz, Kim Lemaire
Ryan Sanchez & Father 20 65mag.com Spring 2008
Guille Barbosa, Joanne Dempsey, Karla Maciel, Jasmine McMahon
[2ND ANNUAL SURF N SAND WINE TASTING] EVENTS & AFFAIRS
Vickie Casalla, Mick Brown, Teresa Sewell, Pam Christianson, Diana Worthy
Gina Nucci, Stephanie Zelei
Marsha & Dave Leadingham, Anita Benson
Vernon & Joyce Horton, Mary Lou & Doc Emmerd
Patricia Quaglia & Josie Villalpando
Kathy Baumann, Kim Lord, Brian & Hilda Johnson, Christina Herrera, Elsa Rivera Spring 2008 65mag.com 21
FOUNDLY INFLUENCED JUDY PROFETA’S LIFE. ONE TAUGHT HER TO APPRECIATE
AND TO WORK HARD;
AND THE OTHER TWO, TO
BELIEVE IN HERSELF, AND TO DREAM BIG.
JUDY PROFETA ACHIEVING THE IMPOSSIBLE DREAM by Sheila Madden Images by Russell Byrne Judy Profeta describes herself as happy by nature. Yet make no mistake, things have not always been easy for her. The life that Judy has today she has created with her powerful ability to envision what is possible and her resilience and courage to do what it takes to make her dreams come true. Judy was eight years old when her mother first brought her to visit Carmel. There was no place further from the reality of Judy’s day–to–day life than the beautiful, 1950’s Bohemian Carmel–By–The–Sea. Yet after the first visit she knew that Carmel was where she belonged and where she would eventually work and live. It was a dream completely beyond her reach. She did not know how or when she would make it happen, but she never stopped believing that it would become a reality. In describing her childhood trips to Carmel she says, “It was perfection for us, visually and spiritually. This was the place that was soul satisfying. I knew I belonged here.”
MODEST ROOTS Judy was born in San Jose, California in what she describes as a low-income family. Her single mom, Anne, worked for the Campbell Union School District to support her and her two sisters. And while it was necessary to create a very structured regimen to keep the house running smoothly, her mom was also
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“THEY TAUGHT ME TO NOT LIMIT MYSELF ON ANYTHING, THAT EVERYTHING IS POSSIBLE”
Spring 2008 65mag.com 23
able to instill in Judy a great love of natural beauty and of beautiful things. Sitting in her living room, Judy’s eyes fill with tears as she says, “My mother sewed and so we always had pretty things. Even though we didn’t have much money, I didn’t know it. I grew up very happy.” Her tears were not tears of sorrow but tears of joy and gratitude. Had her mother not appreciated great beauty, Judy would never even have seen Carmel, let alone been able to create the fulfilling life she now lives here on the beautiful Monterey Peninsula.
LEARNING THAT ANYTHING IS POSSIBLE There was another woman in Judy’s life who also had an extraordinary influence on her. When Judy was thirteen, her widowed grandfather, who was working overseas, met and married a European Countess. When they returned to the United States, Judy was immediately captivated by her new Nonna. From Italian and German heritage, Nonna mesmerized Judy with stories of her life in Europe and of her world travels. “Nonna was unlike anything in my experience. It was very magical for a young girl,” she recalls. Judy describes her Nonna as a very tall, elegant and striking woman who drew people to her with her interesting stories and life experiences. She lived in San Francisco and Judy spent summers with her. Under Nonna’s tutelage Judy learned about life in other parts of the world. She learned the art of hosting parties, how to dress well and how to travel. During the many gatherings that Nonna hosted, Judy came in contact with people from around the world and it was this experience that provided her the opportunity to become very comfortable with people of diverse nationalities and cultures. After Judy’s grandfather passed away, Nonna reconnected with her dear childhood friend, Theresa, who had also lost her husband. The two lived together and as far as Judy is concerned, she gained a second grandmother. Theresa also had a brilliant mind, was a gifted artist and a fabulous storyteller. The two women treated Judy like an adult. They opened her world to reading, art and opera. But by far the most important gift that they gave her was the constant assurance that she was wonderful and that she could be and do anything she wanted with her life. “They taught me to not limit myself on anything, that everything is possible.” Judy says.
THE WORLD WIDE JOURNEY THAT LEAD TO REAL ESTATE Judy married and divorced at a young age but then met and married her current husband of forty years, Bob, who is a nuclear engineer by trade. During the early years of their marriage his work offered them the opportunity to become world citizens. With Judy’s adventurous spirit sparked by Nonna and Theresa’s stories of the world, Judy enthusiastically embraced living internationally. They spent nine years abroad. Their first three-year assignment was in Tarapor, India. That was followed by three years in Vittoria, Spain and another three years in Taipei, Taiwan. They returned to the United States in 1979 and lived in Morgan Hill, California. After living such an exciting and unusual life for the previous nine years, Judy found herself becoming bored and restless. She had grown up wanting to be an architect and always had a passion for design and decorating, so when a neighbor suggested that they get
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real estate licenses, she agreed. Judy felt that entering the world of real estate would open the door for her to do more design work and perhaps even architecture. That goal changed when Judy very quickly became a highly successful Realtor. She discovered that in real estate she could combine her desire to help people with her artistic talent and her problem solving capabilities. Within a short time she became one of the top agents in her company. “It was a total accident”, she says about finding the vocation that changed her life forever. But was it? As Judy’s life continued to unfold, she began to understand that there are no accidents in life. What was happening was the beginning of a very mindful and focused journey to achieving her dream of returning to Carmel.
THE VISION THING One day Judy’s assistant in the Morgan Hill office where she worked told her she was going to get her broker’s license. Being one who never wants to miss out on anything, she quickly realized that she couldn’t have her assistant become a broker without becoming one herself. Judy studied for and received her broker’s license but had no desire or intention to own her own business. She continued to be a top producer in her company and wanted to focus on growing her sales. “I’ve always been fierce about my playtime”, Judy says. After eighteen years in real estate she enrolled in a class to learn new ways to continue to build her real estate business while balancing it with the rest of her life. The class proved to be a turning point and taught her something she did not expect: To create and manifest exactly what she wanted in her life. One of the first projects in the class was to write down the vision of what her perfect day would look like five years in the future. Judy did not gravitate to this assignment because she didn’t feel she was good at visioning and setting goals. Plus, having experienced the regimen her mother employed in their lives in order to survive, Judy did not want her freedom to be confined by any rigid set of goals. With encouragement from her teacher and classmates, Judy resigned herself to write the vision statement but it took her almost six months to complete. When she began to think about her perfect day the only thing she knew for sure was that she wanted to live and work in Carmel. She persevered and at the end of six months her life picture included these statements: • I’m in Carmel where I belong • I have my own successful business • I live a short distance from my office • I am “walking distance” from downtown so that when I grow old, I can still get around • My husband works with me • I have six grandchildren • I’m very involved in my community
UNWAVERING BELIEF AND GOING WITH THE FLOW Once Judy had completed the process of putting her vision into words, there was no question in her mind that every single element of it would happen. And here is the secret to her success: She never once thought or worried
Spring 2008 65mag.com 25
about how it was going to happen. Instead, she applied her single-minded focus on knowing that it would happen and she paid very close attention to all of the opportunities that began to present themselves to her. She laughed as she explained to me that at the time, her current life had absolutely no resemblance to her dream. She still lived and worked in Morgan Hill, her husband was still in nuclear engineering with his company and their children were in college. In a remarkable series of events, each of which called upon Judy’s commitment, faith, and courage, within two years everything she had delineated, except the grandchildren, had come true.
ture. Judy told him she had bought the building and, as gently as possible, let him know that they would need his 401K funds to make it happen. As she tried to get financing to make this part of her five-year vision come true, Judy was rejected repeatedly because the building was considered a mixed use property. It took six months but finally, the 28th lender whom Judy approached provided the financing. Never once during that time did she consider giving up or think that perhaps she had made a mistake. That was eleven years ago and the building is now her Alain Pinel office on Junipero, between 5th and 6th in downtown Carmel.
BEING PREPARED WHEN OPPORTUNITY KNOCKS
During the past eleven years all of the other pieces of Judy’s dream life have also neatly fallen into place. The nuclear industry began to shrink so Bob joined Judy in real estate, as have each of their three children and one of Judy’s sisters. While Judy is devoted to her role as owner and broker, she still does what she has always loved to do. She sells real estate. She continues to be in the top 3% of agents across the country. She and Bob have been blessed not with six, but with eight grandchildren. A ninth is on the way. Judy cherishes her grandchildren and the opportunity to provide to them what she received so generously from her own grandmother. While her beloved Nonna died at 99, Judy’s mom Anne now lives in town close to her and Bob. Another part of her five-year vision included becoming involved in her community. As a person who started life with very little, Judy is deeply appreciative of all that she has today. She generously shares her time and talents with several non-profits and planning organizations. She believes that helping children is the key to making the world a better place. Knowing about Judy’s early experiences in life, it is no coincidence that she is involved with the Monterey County Youth Museum. At MY Museum each child is considered an inventor, teacher and artist. Unstructured play is the key to help them learn to identify what their needs are and to communicate those needs to the adults in their lives. At Kinship Center, Judy provides support in fulfilling the organization’s commitment to providing adoption, foster and relative care services to the children and families of California. She has also contributed her many talents to several women’s groups including the Women’s Council of Realtors. No matter what the venue—family, work or volunteering—Judy’s objective is to help people define and successfully achieve their goals. Judy’s message is consistent, “The most critical part of the journey is knowing where you want to be.” Guided by those words she counsels her clients, trusting that the details will unfold perfectly so that their dreams come true. “If I had tried to plan each step of implementing my vision it never, ever would have happened,” Judy says. When asked how she feels now about the power of creating a life vision she smiles and says, “What happens is extraordinary.” Indeed it is, as is she. Judy’s life story is a wonderful reminder that no dream is truly impossible when you believe in it and yourself. Bravo Judy! °
Judy and Bob shared the desire to live in Carmel and while they had begun to talk about selling their house in Morgan Hill and moving, the timing wasn’t right. Morgan Hill had recently had an earthquake and the whole area had been redlined, reducing property values and making financing virtually impossible. Then a client with whom Judy was working visited her at home. He and his wife loved the house and told Judy they wanted to buy it. That night at dinner Judy told Bob, “I think I may have sold the house today.” As they began to talk about their dream price for selling, the phone rang. It was Judy’s client offering her and Bob the exact amount that they had been discussing just moments before. Although it was wonderful to have received the perfect offer, she doubted that the client would ever get the appraisal required to secure financing, but he did. They sold the house and decided to start looking for a place in Carmel. In the meantime, they faced one slight problem. They had nowhere to live. That problem too was solved quickly. Within a couple of days, the people who had rented a town-home for five years from Judy and Bob in Morgan Hill called to say they were moving out. This provided them with a place to live and the ability to seriously look for a home in Carmel. It didn’t take Judy long to find a house to buy in Carmel. She and Bob were still living and working in the Morgan Hill area so they decided to rent out their newly purchased Carmel house, confident that when the time was right they would be able to move into it themselves. However, during a meeting at her Realtor’s office, Judy noticed a building for rent on the same block. Thinking it would make a great real estate office and with her focus on wanting to work as well as live in Carmel, she talked with her broker in Morgan Hill to try to convince him to rent the building and open an office where she could work. He wasn’t interested but explained that she could do it if she wanted to. “Well, that is never going to happen” Judy said to herself. A few days later when she was back at her Realtor’s to pick up the keys to their new home, she noticed someone pounding a “For Sale” sign on a neighboring building. She had spent enough time in Carmel to know that commercial property rarely became available. She went into the building and for the first time pictured having her own office. The next thing she knew she had put in an offer on the building. “It was so far out of my range at the time but I knew I wanted to make an offer on it and I did. Then I figured out how to make it work.” That night at dinner, Bob was again informed of another surprise adven-
26 65mag.com Spring 2008
THE CIRCLE IS COMPLETE
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Spring 2008 65mag.com 27
THIS SEASON FLAUNTS VINTAGE ELEGANCE WITH PHILOSOPHY DI ALBERTA FERRETTIâ€™S FETCHING SPRING 2008 COLLECTION.
pictures courtesy of Pacific Tweed
Worn casual or formal, this sleeveless silk dress with mirrored embellishments proves that neutral colors can be flirtatious and fun.
RUNWAY [PENINSULA FASHION]
A red hand embroidered dress and maritime striped top with embroidered poplin skirt turn up the heat.
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[PENINSULA FASHION] RUNWAY
Embellished sleeveless top, crinkled and pleated silk skirt, and a Safari shirt jacket prove that mod is in this season.
This issue we take a step into the life of Marci Bracco, event planner extraordinaire. Plus Beth Cort of the Cort Companies contributes a guest column and shares her passion for environmental conservation on the Monterey Peninsula.
MARCI BRACCO, ONE FORTUNATE WOMAN IT'S HARD TO KNOW WHO'S MORE FORTUNATE, MARCI OR THE MANY FRIENDS AND CLIENTS WHO BENEFIT FROM HER PASSION FOR HELPING CHARITIES AND SMALL BUSINESSES BUILD SUCCESS AROUND SPECIAL EVENTS AND PACKAGES. BY DAN SHAFER IMAGES BY RUSSELL BYRNE
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If you spend a little time with Marci Bracco, you're likely to hear the words “fortunate” and “blessed” so often you may wonder if she really is just lucky or if there are other, perhaps more mundane explanations for her success in life. As famed French scientist Louis Pasteur once said, “Chance favors the prepared mind.” Clearly the word “prepared” fits Bracco just as well as her own choice of “fortunate.” She has moved smoothly and swiftly through a marketing career that began with a dream job and just kept getting better. Bracco, who has been associated over the years with numerous local charities including Kinship Center and CASA (Court-Appointed Special Advocates), has built a management career around the concept of using special events to help charities and small businesses brand themselves. It's a unique niche that has led her to become closely involved with some of the world's top brands of merchandise including Tiffany, Bentley, Bugatti, Nissan, Nike, Park Hyatt and dozens of others. “I like to find a charity that has an immediate fund-raising need and then create a really special event geared specifically to that need,” she says. She's particularly drawn to charities that work with
children and animals. While she has no children of her own, she does have two pets that keep her busy: a Katrina rescue cat named Sophe and a one-year-old French Bulldog named Geno. She recently changed jobs, moving from a fiveyear post as the first marketing and events director at the upscale Monterra gated community to a newly created post as catering and events manager at Quail Lodge. In her job at Monterra, she worked directly with developer Roger Mills, whom she called “an amazing man” who has been very supportive of her event-driven approach to marketing, in this case, high-end home sales. “Now I have a series of events all set up, with the contacts and the template all set, so that he and his staff can continue them year after year as long as they wish,” she says. “It's a good time for me to be leaving and moving to my next challenge.”
FROM ONE CHALLENGE TO ANOTHER It seems Bracco, a native of Morgan Hill who has spent most of her life in Northern California, has moved from one exciting challenge to another for her whole career.
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After graduating from Live Oak High School, she went to Long Beach State where she majored in journalism with a minor in marketing, the perfect preparation for a career that combines publicity and promotion with activities supporting product sales. “My first job out of college,” she says almost as if it still surprises her, “was at the hugely successful Chiat Day advertising agency.” There, her first assignment was to coordinate an entire sports program that featured tennis star Arthur Ashe and other national celebrities. Later, she helped launch the Nissan Infiniti line of automobiles' pioneering women's marketing program. From Chiat Day, Bracco moved to The Blaze Co. where she oversaw the grand re-opening of the worldrenowned Beverly Hills Hotel. She also helped launch the Boston Market restaurant chain and Beverages and More retail chain in Southern California and worked with Hyatt hotel properties in several locations. After a two-year leave of absence during which she helped her father phase out and close the family's heating, ventilation and air-conditioning business and stayed on the family ranch in Morgan Hill, Bracco teamed up with Pamela Musgrave, owner of a Monterey-based branding agency. After a year there, she signed up with Mills at Monterra.
CHARITY IS EVENTFUL Many charities raise substantial portions of their annual funding needs through special events, but one of the problems with doing so is that putting the “special” into the event is no mean task. This is perhaps where Bracco shines most brightly. She meets with the leaders of the charity – board members, staff if there is one, key volunteers and others – to
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determine the need and to get some idea of what the group may have done in the past, what seems to work for them, and what resources they have at their disposal. Then she puts together a detailed plan for a unique event. For CASA, for example, she proposed an annual black-tie dinner with local catering. Her events have raised a minimum of $25,000 per year each time they've been held. Working with Kinship Center, Bracco helped them plan their First Annual Harvest Moon Festival; the event netted $64,000 and the center plans to repeat it into the foreseeable future. Her current project involves her work with MY Museum, the name of the Monterey County Youth Museum on Cannery Row which recently purchased new, larger facilities in downtown Monterey. Titled “Project Dream Builder,” the new undertaking features five local contractors who are each building 100-square-foot playhouses. These houses will be on display at Del Monte Center for several months, culminating on Oct. 18 when they will all be auctioned off for a minimum bid of $5,000 each. “By creating a repeatable event, I can help these charities raise money not just for one year but for several years,” Bracco points out. “With the planning work and documentation we create as we develop the event, it can be re-staged in subsequent years with less intensity, effort and uncertainty.” In virtually every case where Bracco creates a fund-raising event for a local charity, she puts the events together so that they cost the charity nothing. “I'm continually surprised and gratified at how generous people are with their donations of food, decorations, linens, materials, and time,” in helping her put together these events. “The spirit of giving is alive and well in Monterey.” Bracco
always encourages attendees at these charity events to return the favor by supporting the businesses that provide voluntary assistance. Bracco also serves the community as a member of the Board of Directors of the Monterey County Hospitality Association (MCHA). “I think it is absolutely critical to have an association like this to drive business to the Monterey Peninsula,” says Bracco. “That board has some of the best thinkers in the area getting together regularly to figure out how to make this an even more attractive tourist destination. One of my fellow board members, Gary Cursio of Rancho Laguna Seca, and I co-chair a golf tournament every year that raises about $20,000 for the association.” Over the years, Bracco has put on some fairly spectacular events. One of what she describes as the “coolest” events was for Tehama Golf Club in Carmel. “We put together an artist, a sculptor, a painter and a writer in different corners of the room and built a dinner and exhibit around them. People loved it. The chef researched old local recipes like dishes prepared on Fisherman's Wharf back in the 1950's to give the thing a special flair.” She also managed to get a Tiffany event staged in the private home of one charity's chief benefactor. The New York-based jewelry store, which has a local presence, brought in some of its most expensive and spectacular items for attendees at the event to try on. “The key to these kinds of events,” she says, “lies in the often-overlooked art of forming partnerships, building relationships, for the long term rather than simply to address an immediate, short-term need. For such an event to work, it has to be a true win-win-win, so you spend a lot of time talking to the participants to find out what they need or would like
to get out of the connection. Then you just create an event that makes everyone involved happy.” It isn't only charities and her primary employer who get Bracco's attention these days. She has a small circle of “four or five friends” with whom she works to help them build their small businesses into successes. One of those with whom she is presently working is Bahama Billy's new owners, April and Anthony Momo, who took over the popular Barnyard restaurant from founder Bill Lee about a year ago.
IT'S A DOG'S LIFE OF LUXURY In the past year, Bracco, who admits to working 70 or 80 hours a week most of the year, has developed a serious relationship...with her dog. Geno goes almost everywhere with her as she travels the Peninsula in pursuit of her many interests. “Geno even writes a column about dog-friendly places to visit,” she
laughs. When she dines at pet-friendly restaurants, for example, she always brings Geno. Bahama Billy's is one of their favorite spots as is the Bubbly Fish Cafe where Geno is provided with his own velvet blanket when he deigns to dine with his human companion (she scoffs at the idea of “ownership”). Bracco likes to travel, which she does three or four weeks each year. Last year, for example, she went to Chile and Argentina, and two years ago she and her boyfriend, Brandon Miller, who's the Executive Chef and partner at Stokes Restaurant and Bar in Monterey, went to Italy. “Of course when you travel with a chef, it's a major food tour. I ate more truffles and pasta than I thought possible,” she laughs. When she travels, Geno gets to hang out at the family ranch in Morgan Hill. “By the time I get home, he's got the first position in a house with several other dogs. He's got the lead position on the couch, on the bed, and everywhere else in the house.”
Local artist Steven Whyte, a good friend of Bracco's, has a canine companion named Lord Wellington, an Old English Bulldog with whom Geno is, Bracco says, “absolutely in love.” For Geno's first birthday, Whyte surprised the pair with a painting of the dog. Of course, Geno didn't escape his human's penchant for events when he turned one year old. “We had 12 dogs and their humans over for a party that featured, among other things, a fire hydrant-shaped cake made entirely of dog-friendly products by the staff at Stokes Restaurant.” The event was complete with a sketch artist and a photo booth. “I don't do anything small,” Bracco said with a mirthful laugh. “I'm living in the large.” And a lot of businesses and charities are better off for all that. °
Send comments about the article to firstname.lastname@example.org.
MARCI BRACCO AGE: 37 OCCUPATION: CATERING & SPECIAL EVENTS DIRECTOR, QUAIL LODGE PLACE OF BIRTH: SALINAS LOCAL RESIDENCE: SALINAS LIFE GOAL: TO WORK WITH NICE PEOPLE
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GUEST EDITORIAL [BY BETH CORT]
My childhood memories of the Monterey Peninsula made moving to Pacific Grove 15 years ago an easy decision. My grandparents lived in Monterey, where my grandfather retired as an army general; his last post being Fort Ord. When it became time for my husband and me to decide where we wanted to raise our son I knew the Monterey Peninsula was the place. In a way I felt that I was coming home. I was raised in the country outside of Stockton, California. I had always been very involved with the arts, specifically dance. At age three I began taking ballet lessons and never stopped. But, at the same time, I loved nurturing living beings. I was always bandaging my many animals and good natured brother. So, my choice to attend California State University at Fresno with a major in nursing and a minor in dance and drama was no surprise to anyone. After graduation I began my nursing career and purchased the ballet school where I was a young student. Juggling two careers for awhile, I was never really able to choose between them. When my school grew to 250 students I needed a larger location. This is how I met my husband, Dan Cort. I had been interested in an abandoned historic school for years, but could never find the owner. Dan had purchased the building and was thrilled that I was interested in relocating my school to his new project, which was not particularly on the right side of the tracks. We instantly noticed that we had the same vision; we were able to see beyond the old linoleum and leaking ceilings and transport ourselves to the finished product. We didn’t realize it at the time, but this would be the common 38 65mag.com Spring 2008
employee relations as well as construction and accounting; using my organizational skills as a nurse and my creative and artistic skills as a dancer to guide me in this new adventure. I enjoy learning and can see how everything in the world relates. Like the systems in our body, they all work together. Healing sick buildings and communities led us to public service and the need to give back to our community. When my husband became Mayor of Pacific Grove, we felt that both of our skill sets could help a community that needed some nourishment. Our family started ‘Trees for PG,’ a “TO DATE, WE HAVE volunteer based organization whose mission is the replanting of our aged PLANTED ALMOST 2000 urban forests. To date, we have planted almost 2000 trees and raised TREES AND RAISED $10,000.00 for the program. I am involved with many environmental $10,000.00 FOR THE organizations including Oceana—which campaigns to protect and restore the PROGRAM.” world’s oceans—and Sustainable PG, which is an educational organization focused on making Pacific Grove a sustainable community. I was taught that you must leave things better than you found them. With our son heading to college in a thread that would merge our interests was three years old my husband’s work in the future. When my studio was of renovating historic properties was year, I am excited about how my future complete, I figured I would marry my experiencing explosive growth and he will change. I only wish there was less pressure on our youngsters to decide landlord so I wouldn’t have to pay rent! needed help. This is how, unknowingly, I began their futures so early in life. My advice After 25 years of dancing and teaching, a severe hip injury forced me to my career as the Vice President and CFO to students and adults is to seek that sell my school and move away from of Cort Companies, a company dedi- which you love. Opportunities will that part of my life. It was a difficult cated to the redevelopment and reno- always present themselves; it is up to decision, but I always view difficult vation of historic real estate. I figured you to take them. decisions as opportunities. It has been that if I could teach a four-year-old intricate dance steps and keep a sick exciting to see where life leads me. In 1990 Dan and I married and a year person from dying, I could help care for Beth Cort and a half later our son Joshua was a company and its employees. Of Vice President and CFO born. I loved staying at home and course, it wasn’t as easy as it sounded. The Cort Companies I began learning about real estate devoting 100% of my time and energies to my new son. However, when he law, landlord / tenant issues and
bloom persona * gusto
THRIVING 65˚takes a walk in the shoes of former LPGA golf pro and golf landscape photographer, Joann Dost. We also temp the appetite with Le Coq d’or’s classical German and French Cuisine, learn about Yon–Ka Signature Day Spa, and celebrate the life of 65˚Magazine Photographer, Henry Benson.
FORMER PRO SHOOTS GOLF THROUGH HER LENSES JOANN DOST IS THE “ANSEL ADAMS OF GOLF PHOTOGRAPHY,” BUT FEW KNOW THE LONG ROAD SHE TOOK OR THE MANY ROLES GOLF HAS PLAYED IN HER RIDE TO THE TOP. BY DAN SHAFER IMAGES BY D.M. TROUTMAN
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If you’ve played golf at any of the best-known golf courses in the world, odds are pretty good that you know Joann Dost’s work even if you aren’t sure about her name. Increasingly, her name is becoming as widely known as her intensely real photographs of great golf holes—photographs that hang in hundreds, perhaps thousands of museums, galleries, gift shops, and private collections throughout the world. Dost, the creative juice behind a thriving fine-art golf photography business bearing her name in Monterey, has reached the pinnacle of her career in a strongly male-dominated field thanks to her knowledge of the game, her insatiable curiosity, her keen powers of observation and a lot of hard work. Oh, and thanks also in large part to her friends, colleagues and business partners, Bob Reade and Sarah Joplin, CEO and President, respectively, of her company. The de facto “official” photographer at Pebble Beach for many years has traveled the globe in pursuit of her passion of “enriching peoples’ lives by creating a round of golf they can play forever.”
BEFORE THERE WAS ANSEL... Just about everybody who knows Dost or has read any of the articles that have been written about her over the years knows what is referred to somewhat reverentially as “the Ansel Adams story.” How a friend of hers who worked as the famed photographer’s assistant introduced her to her boss as a candidate to work on a golf course project with Clint Eastwood for the U.S. Open being played at Pebble in June of 1982. How Adams looked at her portfolio and told her, “You can handle this job. I’m going to tell Clint he should hire you.” While that commission – which produced a new kind of golf book for the tournament – certainly gave Dost’s photographic career a huge boost, it was hardly the beginning of her interest in and mastery of the art of the camera. For that, you have to go back to the years she was growing up in suburban Washington, D.C., in northern Virginia. Her grandmother was an artist, so Dost had a certain amount of exposure to the world of art during her childhood. She gets her athletic genes from her father’s side. He was an Olympic speed skater in the 1940’s
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and her older brother Dickie was a professional baseball player in the Mets’ organization. Her parents, both octogenarians, are still living and still married. The family had a neighbor named Meyer Rubin, who worked as a geochemist for the U.S. Geological Survey. Rubin and his son loved to travel around the country, visiting and photographing the National Park System. “They’d come back from a trip and have all this film and then they’d go into their darkroom to develop it. I thought it was absolutely magical the way a picture would just come to life in front of your eyes on these ordinary-looking pieces of paper,” Dost recalls. A couple of years later, Dost, who’d been an excellent high school athlete (basketball MVP and later inducted into her high school’s sports Hall of Fame), decided to try her hand at touring golf. In those days, one did not simply show up to qualify for the rights to play on the LPGA tour. Most female golfers started on the minitour circuit, which in many ways resembles minor league baseball in today’s sports world. In 1973, as she was launching her run at a pro golf career, Dost found herself in Australia. “I figured if I was going to be in this strange and exciting new place,” she remembers, “I’d probably better have a nicer camera than the Instamatic I was carrying around.” She bought a Yashica Rangefinder camera and carried it with her for the nearly one year she spent on the Aussie tour. “That was the spark that got me going in photography,” says Dost. The Rangefinder was one of the best 35mm cameras of the day, and Dost spent much of her spare time on the tour studying its use and practicing with it. When she returned to the United States in 1974 she landed in the San Francisco Bay area where she hooked up with a woman who was to play a significant role in her future career. Judy Horst was a partner in a company called Bo Tree Publishing and she was also the founder of the mini-tour on which Dost was about to embark. Horst had become famous – some would suggest infamous – for publishing a calendar called the “Ladies Home Companion” which featured tasteful nude men carefully positioned and photographed. Bo Tree specialized in calendars, Dost recalls, “so there were cameras all over the place” 44 65mag.com Spring 2008
when Dost and several other touring pros stayed at the Horst house. “I bought a camera at a pawn shop,” Dost recalls, “and one day Judy took me out to Mt. Hamilton to give me a chance to shoot some scenery and landscape stuff. After we got the shots developed, she told me I had an eye for this work and that I should keep it in mind in case I ever decided to leave the tour.” As she played the mini-tour the next year or two, Dost often combined her golfing with her photography. “I was getting some of my shots accepted and actually getting money from my photography,” she says, shaking her head at the memory.
COMES THE LPGA Finally, after several years on the mini-tour, Dost earned her LPGA card and began a fiveyear career as a touring pro golfer. The women’s tour was less than 20 years old at the time and still suffered from a number of image and prizemoney problems not faced by the men’s circuit. “The hardest part about life as a touring pro,” Dost says, “was getting the money together each year to start the tour. It cost about $1,000 each week to travel the circuit and that was a lot of money in the mid-1970’s. In a good year, I’d just about break even. I did, however, meet a lot of great people and got a lot of great doors open to me, all of which has stood me in good stead to this day.” During Dost’s five years on the LPGA Tour, she had several top-ten finishes, shot a low round of 66 and finished third at the Ping Championship in Portland, Oregon as well as at the 1976 tour stop at Lake Monroe in Bloomington, IN. At one point she held the ladies’ course record at Lake Chabot in the Oakland hills with a 67. As she began to shift her career to photographing golf, she started, quite logically, by shooting tournaments. “I knew what the players were feeling. I could sense their gut about their next moves, so I was frequently in position to get a particularly good shot,” she recalls. While other independent golf photographers, who at the time were all men, were not very welcoming or supportive of this first woman to step onto their turf, the professionals were “really helpful,” she says. “The guys shooting for the wire services, the national sports and golf magazines, were really good about helping me and showing me things.”
Over the years, Dost says she’s shot “probably about 400 tournaments” for the U.S. Golf Association and magazines. She also does player shots for the players’ agents, advertising agencies and others.
A DIFFERENT KIND OF BIRDIE These days, Dost spends the bulk of her time photographing golf courses. She is a licensed photographer at Pebble Beach, which sells many of her photos in its pro shop and elsewhere to avid golfers and collectors all over the world. The majority of her work is on assignment but she does find time to shoot courses just for the love of it from time to time. Because many of her shots are aerials – a necessity given the size and scope of a golf course or hole – she spends a lot of time flying around with the birds, suspended out the door of a hovering helicopter by a strap, bulky telephoto lens in hand, waiting for just the right combination of light and shadow and moisture and cloud to get the shot she envisions. For closer-to-earth shots, she often brings very tall ladders to her shoots. “I sometimes spend hours perched on the top of the ladder waiting to get just the right shot,” she says, demonstrating a patience that also characterized her early mentor, Ansel Adams. While she most often shoots in natural light, she does occasionally use bounce and fill lighting to get a particular effect with ground cover and other features of a tee or green. “I get the same kind of excitement from being able to get just the perfect shot as I did from qualifying for the LPGA tour,” she says. “But I wish I had a way to write down the symphony I hear in my head when I’m shooting. I experience the course that I’m shooting on so many levels that I just love my work.” The challenge of shooting golf courses is never-ending and always shifting. “Architects today want the courses they design to fit into the landscape as if it were always there,” she says. “They want to move as little dirt as possible in creating the course right into the terrain.” Even established courses that she has photographed repeatedly change over time. “Pebble Beach is being reworked for the upcoming U.S. Open,” she says of the course’s preparation for the prestigious 2010 tournament. “It really
The hardest part about life as a touring pro was getting the money together each year to start the tour.
looks quite different from what it has in the past few years. They’re reworking the bunkering, making slight changes to the greens and will be managing the rough differently. All of that produces a course that is quite different to my eye as it is to the golfers’ games.” Weather of course plays a big role in her photography as well. You might think she’d be really excited by a totally blue-sky day but you’d be wrong. “I have plenty of clear-sky day shots,” she says. “I thrive on storms. I love those little ‘sucker holes’ that often accompany storms on the Coast. Interesting cloud formations can really make a shot.” Although fog isn’t necessarily her friend, she says that just as fog is lifting, it can reveal some very interesting shots to her camera. Dost has thousands upon thou-
sands of golf course landscape shots carefully stored and cataloged in binders at her enterprise’s corporate headquarters on Garden Road near the Monterey Airport. Her company, under Reade’s leadership, produces custom prints of all sizes, products like notecards using her art, and books. She is presently at work on a book entitled “The Nature of Golf,” about which she is quite excited. While she mixes digital and the “old-fashioned” analog approaches to photography, most of her work remains in the traditional world of film, a world that is shrinking in terms of suppliers and equipment. “We do so much in large-format prints,” Reade points out, that digital photography is going to have to scale up a good bit before we can even think about using it as our primary medium. It
will have to get to 50 megapixels or higher resolution.” Even the best digital cameras today top out at under 32 megapixels. “I still can’t believe that this has happened to me,” she says wistfully, a twinkle in her eyes. “To be out on a golf course, often before anyone else is there or after everyone else is gone, to get to know it so well that I can capture its essence in photographs and then to be able to make a business out of it. It’s more than I ever dreamed.” Her dreams help a great many golfers take their dreams of playing the world’s greatest golf courses back home in memorable photographic records that capture the relaxation and thrill of that “round of golf that lasts forever.” ° Send comments about the article to email@example.com .
JOANN DOST AGE: 57 OCCUPATION: GOLF LANDSCAPE FINE ART PHOTOGRAPHER PLACE OF BIRTH: WASHINGTON, D.C. RESIDENCE: PEBBLE BEACH LIFE GOAL: MAKE A DIFFERENCE IN THE WORLD THROUGH
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[REMEMBERING HENRY BENSON] ]RENAISSANCE MAN
OCTOBER 25, 1946 – MARCH 4, 2008
A versatile man with a vivid artistic voice, Henry Benson had a propensity for infusing his photographic works with spirit. His non-intrusive approach and ability to bring photos to life acquired him a loyal international audience made up of artists, musicians, colleagues, and admirers. With a natural ingenuity for the visual arts, Henry was expressly renowned for producing candid photographs that captured the lives of thousands of people including musicians—particularly jazz and blues entertainers. Henry Benson’s photojournalistic masterpieces have graced both online and print media. The creator of Central Coast Magazine, member of Image Makers of Monterey, and contributing photographer for 65° Magazine—among a flock of other professional endeavors and memberships—Henry’s roles as a photojournalist, graphic artist, and web designer were the result of his hunger for storytelling and love of visual artistry. For more than 10 years Henry also donated his photographic talents to a menagerie of events including the Monterey Blues and Jazz Festivals, the Pebble Beach Concours d’Elegance, the Santa Cruz Blues Festival, and the Big
Sur Marathon Events. Photographing and befriending the likes of acclaimed celebrities such as Dave Brubeck and Clint Eastwood, Henry never suffered from a lack of inspiration. Henry’s versatile abilities earned him a reputation among musicians, artists, and colleagues for images that breathe with passion. Fellow photographer and Member of Image Makers of Monterey, Miller Outcalt, once referred to Henry as, “…truly the best photographer of the people I ever knew.” 65° Magazine knew Henry best for his photographic contributions and for his warm demeanor. Never a harsh word leapt from his lips and never less than a friendly greeting was exchanged, even when he was feeling under the weather. On behalf of everyone here at 65 ° Magazine, we feel fortunate to have been able to consider Henry Benson a part of the 65° family. Andrea Stuart Editorial Director 65° Magazine 47 65mag.com Spring 2008
YON-KA SIGNATURE DAY SPA BY SHEILA MADDEN IMAGES BY RUSSELL BYRNE
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EXQUISITE SKIN & BODY CARE DELIVERED WITH UNSURPASSED PASSION Chantal and Philippe Tourtin are high school sweethearts who have created a successful business as well as a successful marriage. Chantal, a Board Certified Paramedical Aesthetician, was working as a trainer for Yon-Ka® when the company asked the couple to open a spa in Carmel. In September 1993 they opened The Yon-Ka Signature Day Spa, located at 118 Crossroads Boulevard, and it has become Yon-Ka’s flagship spa in the United States. Chantal and Philippe are contagiously passionate about their work and the healing benefits of the Yon-Ka product line. Their unwavering commitment to quality and customer care is the reason that 90% of their business comes from local, long-term clients.
THE YON-KA® STORY Yon-Ka was founded in 1957 by French scientists, Ernest and Charles Multaler. Yon-Ka products and therapies are hand crafted, plant-derived, holistically formulated, and customized to meet the needs of each client. The Yon-Ka Signature Day Spa has a private, serene ambiance. They offer head-to-toe treatments that nurture your skin, relax your mind and restore your inner balance. Offerings include facials, massage, hydrotherapy, Ayurvedic body care, and waxing. Because of Chantal’s unique medical background, she also provides clients pre and post-surgical care to prepare the skin and body for faster healing from cosmetic surgery or non-surgical procedures. These treatments help speed recovery by up to 70% by promoting wound healing and reducing symptoms such as bruising and swelling. I experienced these results first hand when I needed plastic surgery after the removal of a large tumor from my face. Chantal referred me to Monterey Plastic Surgeon, Dr. Doug Sunde, who did a brilliant job repairing my face. After surgery Chantal began a series of post-operative treatments and thanks to the two of them, there is virtually no sign of having had such a major surgery. When asked what distinguishes Chantal from other aestheticians, Dr. Sunde says, “She is so professional, so thorough and dedicated.” He also appreciates Chantal’s medical background and declares himself a big fan. Other newly offered services include the LumiLift® and LumiFacial® which use the revolutionary techniques of light energy and polarized current to rejuvenate the skin and lift sagging muscles without invasive procedures.
STANDARDS OF EXCELLENCE When you walk into the Spa you will be graciously welcomed into warm elegance. Your senses will come to life with the subtle smell of the aromatic products. You will notice that every inch of the Spa is meticulously clean. Downstairs there is a hair salon and a Jane Iredale make-up room. Upstairs, you discover three massage rooms, three aesthetician rooms and two hydrotherapy rooms in addition to a lovely sitting room. Chantal and Philippe care deeply about their clients. They have a standard of excellence that is unsurpassed and keeps us all coming back. They are hard-working people whose commitment to each other and to their business is refreshingly inspirational. The Yon-Ka Signature Day Spa is open 7 days a week. For appointments call (831) 625-4410. Visit www.yonka-signature.com to receive their newsletter, class schedule and product information.
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BLOOM [RESTAURANT PROFILE]
ONE CHICKEN WHOSE EGGS REALLY ARE GOLDEN LORIE AND ANNELORE PARSONS GATHER CLASSICAL GERMAN AND FRENCH COOKING UNDER ONE ROOF AT LONG-STANDING CARMEL EATERY COQ D’OR, DRAWING A LOYAL CLIENTELE TO DINE AMONG THE COWBELLS. BY DAN SHAFER IMAGES BY RUSSELL BYRNE 50 65mag.com Spring 2008
Nestled away in its own little courtyard on Mission between 4th and 5th in Carmel is one of the most popular local favorite European cuisine establishments, one that offers a rare and enticing menu that combines the best of German and French cooking styles and traditions. One of a handful of restaurants on the Peninsula owned and operated by women, Le Coq d’Or (German “Zum Goldenen Hahn”, English, “The Golden Chicken”) is a mainstay in the midst of one of the restaurant Meccas of the Monterey area. Lorie Parsons and her mother, Annelore, co-own and manage the restaurant, with Lorie handling the kitchen and Annelore acting as hostess and business manager. Le Coq d’Or has been a fixture in Carmel for more than 60 years, during the last 16 of which Lorie and Annelore have been its co-proprietors. Both women have long family histories in the food business. Lorie grew up in Carmel with a mother who owned several restaurants. “I was often in the kitchen,” she recalls with a chuckle, “standing on milk crates, helping the kitchen staff.” By the time she’d reached the ripe old age of 11, she says, “I could already make a good Hollandaise sauce.” Today, Lorie’s eight-year-old daughter Juliana is following in Mom’s footsteps, often helping out in the kitchen at Le Coq d’Or.
Lorie’s history with the restaurant goes back a good many years. “I remember coming here with my parents and their friends,” she says wistfully. “There used to be wonderful murals on the wall depicting French pastoral scenes. I’ll bet they’re still under there somewhere.” Both of these women are in the restaurant business for one big reward. “It’s important that people are happy, talking about the food and enjoying their experience,” Lorie summarized. “We like people to want to keep coming back over and over to dine with us.”
COWBELLS EVERYWHERE As you walk into the warm and welcoming interior of Le Coq d’Or (which also features a cozy, dog-friendly patio just outside the front door), one of
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BLOOM [RESTAURANT PROFILE]
PARTNER ANNELORE PARSONS OWNER-CHEF LORIE PARSONS YEARS IN BUSINESS 16 FAVORITE DISH VEAL SCHNITZEL AVERAGE DINNER MEAL $30 RESERVATIONS RECOMMENDED 831-626-9319
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the first things you’re bound to notice are the myriad cowbells hanging from the beam ceiling. These traditional German bells hang from the ceiling and around the tops of the walls of the restaurant and have become a signature emblem of the family’s traditional European background. “That one over there,” Annelore says with some pride, “was just given to us by a good friend and customer. She brought it over from her trip to the Olympics in Lillehammer [in 1994]. She said she was cleaning out some things from her house when she ran across it recently and thought of us, so she brought it right over.” Some of the bells are so large you might envision a pretty good-sized bovine with its neck stuck through the noose that holds it up. And in fact, among the many keepsake photographs scattered throughout the restaurant, there is one of such a beast with members of her family taken many years ago in Germany.
STARTING OVER Annelore had been in the hospitality business her whole life and Lorie had spent all her working years in the business as well. Lorie, a native of the Peninsula born at the old Fort Ord Hospital and graduate of Carmel High School, went to Europe in 1981 where she spent four years studying culinary arts, beginning as an apprentice. When she returned to the area in 1985, she soon found herself involved in a motorcycle accident that put her out of work for about six months.
After she recovered, she spent some time as the assistant manager of a bed-and-breakfast where, she recalls, she was able to bake bread and make hors d’oeuvres. Annelore had been in the restaurant business in Carmel since 1960, holding key positions in several local establishments. “We were both ready for a change,” Lorie says. “Mom wanted to get away from the kitchen for a while and I was eager to try some of my own ideas.” Le Coq d’Or had been in business more than 40 years but had recently been an Italian place called Capriccio’s for a very brief period. That restaurant went out of business as a result of a family dispute and Lorie and Annelore had the opportunity to open what was the daughter’s first restaurant of her own. They undertook a complete remodeling of the restaurant, decided to revert to its previous well-known name, and opened for business. The German portion of the menu favors all-veal Schnitzels ranging from the traditional Wiener Schnitzel to the more exotic Schnitzel Holstein featuring a fried egg and anchovies. On the French side, easily the most popular dish is the Confit de Canard, whose citrus glaze has become legendary among Carmel gourmands. On the dessert side of the menu, the French Tarte Tatin (traditional apple tart) and the deliciously different Marillen Knodel (apricot-filled dumpling) rank high on most regulars’ lists of favorites. The restaurant is open for dinner only, seven nights a week.
LOCAL PROFESSIONALS PENINSULA PROFESSIONALS CREATE THE REGION’S ECONOMIC BACKBONE. HERE ARE SOME OF THE AREA’S LEADING BUSINESS-PEOPLE — MEN AND WOMEN WHO PROVIDE SERVICES AND PRODUCTS THAT BOLSTER OUR QUALITY OF LIFE. >>>
Petros Mungridis, Owner EPSILON RESTAURANT
MONTEREY PENINSULA’S LOCAL PROFESSIONALS
422 Tyler Street, Monterey 831-655-8108 www.epsilonrestaurant.com Epsilon restaurant is serendipitously located in downtown Monterey. For the last 17 years Petros (Peter) has been incorporating his mother’s authentic recipes to create a variety of succulent dishes. Revered by the San Francisco Chronicle as one of the best places worth visiting on the Monterey Peninsula, Epsilon Restaurant’s menu attracts people from around the peninsula as well as clientele from all over America. You owe it to yourself to try this healthy and nutritiously delicious cuisine. It is their pleasure to invite you to experience this jewel of Monterey. Come in and sample their beautiful and tastefully unique Greek cooking.
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Ryan Sanchez, Fermin Sanchez, AJ Sanchez, Owners SURF N SAND GENERAL STORE & BOTTLE SHOP 6th & Junipero next to Bruno’s Market & Deli Carmel-by-the-Sea, 831-624-1805, 831-624-3821 www.carmelsfinest.com, www.brunosmarket.com
There is nothing like the rich malt flavor of a good whiskey or a beer with mouth-filling body to quench your thirst. If you enjoy the way your taste buds dance around the flavors of high quality spirits and wines you will enjoy partaking in Surf N Sand’s tasting events featuring wine, tequila and rum, vodka and gin, champagne, scotch, and bourbon. On May 1st they are hosting a tequila and rum tasting event at Quail Lodge from 6:00 to 9:00 p.m. Each attendee will receive a free shot glass. Also sample vine-grown libations at their newly opened wine tasting bar. To complement your experience visit their other store, Bruno’s Market, for quality foods and service.
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Fred Scherer, VP Sales MERCEDES-BENZ OF WALNUT CREEK
MONTEREY PENINSULA’S LOCAL PROFESSIONALS
1301 Parkside Drive, Walnut Creek 925-324-9477, Fredscherer@comcast.net
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Fred began his career with Mercedes as a sales consultant in 1997. Today he continues to demonstrate the full potential of Mercedes products, allowing customers to experience high performance luxury driving in sleek style. With a diverse and repeat customer base of more than 1300 customers between Walnut Creek and Monterey, Fred is available 24/7 to each customer even after they drive off with their New or AMG Certified car. Additional services include delivery of cars to the Monterey Peninsula at a moment’s notice. Fred’s ability to maintain lasting rapport with each customer is propelled by his concern that each customer drives away with a smile on their face.
THE BARN SWALLOW 3656 The Barnyard, Carmel, 831-626-1208 Monday-Sat 10:00 a.m. – 5:30 p.m. Sunday 11:00 a.m. – 5:00 p.m.
In November 2006, Kathleen Emmons-Perez became the new owner of The Barn Swallow, a well-established, popular women’s boutique enjoyed by locals and tourists alike. Her daughter and assistant buyer, Emily Candelaria, joined her and ensures that stylish and high quality brands of clothing and accessories that cater to women of all ages fill the store. They carry a large selection of Brighton handbags, shoes, and gifts, as well as Vera Bradley, Pandora, Christine Alexander, Not Your Daughter’s Tummy Tuck Jeans, Painted Pony, and more! The Barn Swallow has a wonderful staff that delights in pampering customers in a warm and inviting atmosphere. Stop by the shop in the Barnyard Shopping Village with its beautiful gardens and plentiful parking!
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MONTEREY PENINSULAâ€™S LOCAL PROFESSIONALS
Adriana and Arthur Granat, Owners EUROPEAN JEWELER AND GOLDSMITH Crossroads Shopping Village, Carmel 381 Cannery Row, Monterey, 831-624-3555 www.european-jeweler.com
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Visit your friendly local jeweler at European Jeweler and Goldsmith where they feature full service affordable jewelry and watch repair, redesigning, custom design, appraisals, and consignment. They buy gold and also offer an exquisite collection of designer jewelry in every price range. Plus, their local customers receive substantial discounts while receiving personalized service. Flexible payment plans are available to accommodate a variety of budgets because European Jeweler and Goldsmith is where the customers always come first. They now serve two locations and offer pick-up and delivery upon request. Pictured above: Adriana Granat, Owner & Ruby Skidmore, Store Manager. Pictured below: Arthur Granat, Owner.
Thomas Rivera Owner
TANNING BY THE SEA 26352 Carmel Rancho Lane, Suite 102 Carmel 831-624-TANZ (8269)
Prepare for the summer sun by starting your vacation now. Pamper yourself at Tanning By The Sea where the stylish oasis atmosphere is home to stateof-the-art Matrix tanning beds. Rated number one in the tanning industry the last three years, the Matrix beds provide a 360 degree golden glow that lasts longer without harmful burning while you lie down and relax â€” ideal for the ultimate tan. The salon also offers all-natural, hypoallergenic, Swiss formulated Arbonne products; tanning supplies, swim suits, jewelry and much more. Tom is a local resident who was raised in the Carmel area and takes pride in the fact that he owns the number one tanning salon on the peninsula.
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Todd Harris Owner
SUDS ’N SCISSORS ANIMAL GROOMING & BOUTIQUE
MONTEREY PENINSULA’S LOCAL PROFESSIONALS
223 Crossroads Boulevard, Carmel 831-624-4697 Your pet is part of the family. He or she loves you unconditionally. That’s why you want the best for your pet pal. Suds ’N Scissors has been in business for 45 years, providing the best pet grooming services in the area. Todd has owned the shop since 1995. As the previous owner of Country Club Kennels, Santa Cruz Animal Care, and Tatoha Trainers, and as treasurer of the Del Monte Kennel Club for almost 20 years Todd is no stranger to the pet care industry. Suds ’N Scissors provides the highest quality grooming for cats and dogs, offering a quaint boutique with a variety of discount items, including high end spa products, dog toys, treats, grooming supplies and more. They also provide limited home boarding services. Whether your pet needs general grooming maintenance or a sophisticated cut, bring them to Suds ’N Scissors.
Buff LaGrange Realtor
COLDWELL BANKER "Bringing the love of buying a home back into style" 831-594-6566 BuffLaGrange@mac.com www.bufflagrange.com
A top producer, Buff LaGrange is the agent referred by local residents and past clients again and again. Her extensive knowledge of the market and her innate ability to listen and understand an individual’s needs set prospective clients at ease. A 30year resident of Carmel and a second generation real estate agent, Buff is regarded as dependable, honest, and passionate about her work. Buff’s energy, professionalism, and easy-going manner enhances her client’s experiences by instilling in them confidence and trust. The former owner of one of Carmel’s landmark clothing stores, Buff LaGrange perfected her skills as a creative problem solver and detail oriented business woman who transforms dreams into reality.
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Brenda Eberly & Linda Castillo-Arreola Owners
KARMA FASHION LOUNGE 415 Alvarado Street, Monterey, 831-333-1350
KAIYA BOUTIQUE 570 Munras Avenue (on the corner next to Trader Joe’s)
GOODIE 2 SHUZ 413 Alvarado Street, Monterey, 831-641-9228
Sisters and cosmopolitan travelers, Brenda and Linda, invite you to explore their shops in downtown Monterey at Karma Fashion Lounge, Goodie 2 Shuz, and Kaiya Boutique (opening in April). Karma Fashion Lounge takes a modern approach to trendy fashion by offering an eclectic collection of clothing and accessories from lines such as Stop Staring and Colcci. If you’re looking to add flair to your wardrobe with unique shoes, handbags, and accessories, Goodie 2 Shuz is a new shoe boutique that recently opened next door to Karma. Brenda and Linda are also excited to re-open Kaiya Boutique which will offer feminine and eccentric styles from brands such as Tulle and Kensie. Call or visit today!
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Christopher King Loan Officer
MONOPOLY MORTGAGE & REAL ESTATE
MONTEREY PENINSULA’S LOCAL PROFESSIONALS
500 Polk Street, Monterey 831-394-2000 Donnamcguiremortgage.com
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Christopher and Donna understand that choosing a loan officer is important which is why they build lifelong partnerships with customers while providing them with the best rates possible. Christopher is a lifelong resident of Monterey and has great understanding and love for the community. Donna owned and operated an accomplished marketing firm where she was a trusted advisor to many businesses in California. Through the marketing firm she established lifelong partnerships in the Real Estate community. Together, Chris, Donna, and their four seasoned agents assist with most financing projects from purchasing your dream home, to construction loans, financing, and investment properties. Using education as a vehicle, they help get clients on a more secure path toward financial stability.
Christy Buzbee Owner
BUZBEE STUDIO 3 NE Mission at 4th, Carmel-by-the-sea P.O. Box 5943, Carmel-by-the-sea 831-622-9691 firstname.lastname@example.org www.buzbeestudio.com Chris Buzbee, a pioneer in the beauty industry, conveys her concept of complete makeovers — emphasizing hair color application and haircuts. Recognizing the cosmetic and medical need for hair replacement, Chris and her staff capture the market with hair loss knowledge and treatment. Clients enter the charming, eclectic salon, instantly picking up on the staff’s professionalism and splash of edgy freedom. Chris Buzbee specializes in Personal Image Design and welcomes all types of hair and personalities. Teaming with Chris, makeup artist Michele Pietrantonio, offers an organic makeup line from Australia that truly makes going green sexy. Her specialty is using natural looking makeup to highlight a person’s natural beauty. Together, Chris and Michele provide wedding and event services, making them memorable.
FERGUSON BATH, KITCHEN, & LIGHTING GALLERY 1144 Fremont Boulevard Seaside 831-394-SHOW (7469)
Opened in July of 2006, Ferguson Bath, Kitchen, & Lighting Gallery offers a myriad of plumbing fixtures and faucets, appliances, and lighting. If you are building or remodeling, a visit to Ferguson is a must. Ten thousand square-feet of elegance make this showroom the premier showroom on the Monterey Peninsula. Catering to architects, contractors, designers as well as home owners, Ferguson has working kitchens and bathroom vignettes on display. Ferguson’s knowledgeable sales staff will be delighted to help with the selection process and consultation appointments are available for larger jobs. Come see all the newest innovations and the latest products. Experience weekend cooking demos while you browse. Ferguson… “Delivering Your Dream.”
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MONTEREY PENINSULA’S LOCAL PROFESSIONALS
Uwe Grobecker, Owner SANTA LUCIA CAFE 484 Washington Street, Suite A Monterey 831-333-1111 64 65mag.com Spring 2008
Located in downtown Monterey, Santa Lucia Café is a German Restaurant with an Italian twist. Serving breakfast, lunch, and dinner they use authentic recipes and present unique dishes such as Bavarian Sauerbraten, Beef Rouladen, Spaetzle, Schweinebraten, and Knoedel (dumpling), as well as Wild Boar Brats & Sauerkraut just to mention a few. Also try their German Apple Pancake or one of their thin crusted pizzas, fresh from the wood burning brick-oven (that’s the twist). Their bar offers eight Bavarian beers on draft and provides a good selection of German, Italian, and local wines. Chef Uwe Grobecker is usually on hand to greet you and will make sure your dining experience is all that it can be.
MONTEREY PENINSULA’S LOCAL PROFESSIONALS
FOREST HILL AUTO SERVICE Forest Hill Auto Service has been in continuous service to the motoring public since 1963. Recognized for their professional excellence by many state, national and governmental agencies, Bob Constant and his crew of automotive professionals were one of the first two businesses certified as a Monterey County Green Shop. The same forward thinking that motivated Forest Hill Auto Service to adopt environmentally conscientious business practices are also used to maintain their customer’s cars. All vehicles that come through the facility are inspected for things that will improve efficient operation while reducing negative impact on the environment. Forest Hill Auto Service is one of less than one percent of all national auto repair facilities to employ 100% Automotive Service Excellence (ASE) certified technicians. They are an AAA certified Repair Facility and a NAPA AutoCare Center. Call them for your next auto service experience. www.foresthillauto.com
1123 FOREST AVENUE, PACIFIC GROVE
MONTEREY STONE CHAPEL A BY THE SEA WEDDING Patt O’Brien, born and raised in Monterey, has owned and operated A By the Sea Wedding and has been uniting couples for 22 years. She opened Monterey Stone Chapel 12 years ago, and she has an in-house photographer and videographer and operates the beautifully decorated Victorianstyle chapel. The Monterey Stone Chapel offers a convenient location for your special day and also has a beautiful garden with an outdoor gazebo where weddings can take place. Patt can also issue your marriage license, minimizing the trips that you would otherwise have to make to the county offices. So, whether you dream of reciting your nuptials on the beach or before a warm stone fireplace in an elegant chapel, your dream will come true with the help of A By the Sea Wedding and the Monterey Stone Chapel. www.montereyweddings.com www.montereystonemarriagechapel.com
2999 MONTEREY SALINAS HIGHWAY, MONTEREY
JODY ROYÉE GALLERY “Fine Art for Your Body and Home.” The Jody Royée Gallery opened in November, 2007, replacing the former site of Robin’s Jewelry. The gallery presents the unique, original, and sophisticated work of Owner, Jody Royée and several local artists. Jody’s gallery is a visual feast of paintings, one of a kind jewelry, photographs, hand-painted silk scarves, and handmade ceramic and wood vessels. With ongoing rotational exhibits there is always something creative and interesting to enhance your life, be it wearable, functional, or visual art. The intimate space evokes a personalized atmosphere where visitors can learn about each artist’s inspiration, meaning, and vision. These creations ultimately are intended as an expression and extension of their new owner. Visit the Jody Royée Gallery and take a piece of Monterey Peninsula’s creative spirit home with you. www.jodyroyeegallery.com
317 MID VALLEY SHOPPING CENTER, CARMEL VALLEY SPECIAL ADVERTISEMENT SECTION
831-620-0303 Spring 2008 65mag.com 65
EVENTS & AFFAIRS [1ST ANNUAL PEBBLE BEACH FOOD & WINE]
Wes Connors, Vanessa Cardinale, Kimmy Souza, Krystal Pluta, Tracy Miller
Brian Lackey, Susan Sandhagen
Annie Turso, Rachel Lowe, Vilma Mazieka, Laura Maniec
Steve Rana, Mary-Ellen Wright-Rana
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Michael Mastrocola, Sarah Talbott, Neal Hotelling, Janice Benech, David Benech
[1ST ANNUAL PEBBLE BEACH FOOD & WINE] EVENTS & AFFAIRS
Jeff & Noelle Newman
Mandy Winston, Gabe Georis, Brian Bodie
Pebble Beach Food & Wine
Shawn Terry, Gerard Boyer, Olava Menczkowska, Elaine Boyer, Stephan Clasquin
Dave Bernahl & Rob Weakley Spring 2008 65mag.com 67
arts CREATIVE 65ËšMagazine Steps inside of the Carmel Art Association and Views the great Institution through the eyes of the director, Susan Klusmire.
A PROUD HERITAGE SUSAN IS MANAGING ONE OF THE GREAT INSTITUTIONS ON THE PENINSULA. THE CARMEL ART ASSOCIATION HAS BEEN IN CONTINUOUS OPERATION FOR THE PAST 80 YEARS. ITS TRADITION OF FINE ART BY LOCAL ARTISTS IS THRIVING UNDER SUSAN’S DIRECTION. BY SUSAN KLUSMIRE IMAGES BY D.M. TROUTMAN 70 65mag.com Spring 2008
I am the manager of the Carmel Art Association (CAA), which is the second oldest art gallery in the United States. We have the mission “To advance the knowledge of and interest in art and to create a spirit of cooperation and fellowship between artists and the people.” We’ve had amazingly gifted artists among our membership. Salvador Dali was a former member. The CAA remains, to this day, the only gallery in Carmel exclusively showing local artists’ paintings and sculpture. It is visited by thousands of people from around the world each year. For the past 80 years the Association has been fulfilling the terms of the mission statement — a period of time stretching back to the afternoon of August 8, 1927, when 19 members of Carmel’s artistic community met and defined the mission statement. I worked for 20 years as the Museum and Cultural Coordinator for the City of Monterey. We had exhibitions at the Alvarado Gallery. My research often brought me to the CAA gallery looking for pieces. On one of these trips, while on the search for artistic treasures I said to an acquaintance, “I would love to work here someday.”
A dozen years later I was working here, so sometimes the things you wish for come true. My childhood was steeped in the arts. My grandmother was a hiker/backpacker, who wrote poetry for a backpacking magazine. My mom wrote children’s books. My great grandfather was a Los Angeles sculptor, J. L. Roop, who, among other accomplishments, created the puppet that was used for the model of King Kong. The Los Angeles Natural History Museum's Seaver Center for Western History Research has a collection of his scrapbooks, photographs, articles, and other items. My grandfather created the Indian sculpture that points the way to Arrowhead Springs. He was able to create such life-like representations of prehistoric animals that a collection of his animal sculptures are on display at the La Brea Tar Pits. As a child we did outings to the LA County museum. My grandpa’s prehistoric animals seemed enormous to my young eyes. Embroidery is my own art medium and I always had a passion for textiles and design. I started embroidering when I was eight. For my tenth birth-
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day I got my first sewing machine. I’ve always found embroidery to be therapeutic. The act of focusing my attention upon the minute stitches and getting the design to come out perfectly was healing. That kind of creative effort always gets me into the moment. The majority of our members are dedicated and professional artists who bring that kind of focus to bear on all their creative efforts. That’s what their life is about: Their focus. The CAA has 120 members. Anyone within 35 miles can apply for membership, but we’ve got an exclusive society of artists. The Board of Directors makes the selection for new members as an annual springtime event. Last year they chose only three new members out of about 50 applicants. They might ask applicants to supply slides or to bring in a portfolio of their work. They will sometimes spend a couple days reviewing and discussing the applications. We lack any standard pricing for art. Each artist
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determines his/her price. We have the largest amount of watercolors available at least on the Central Coast. Prices are extremely reasonable. The San Jose Mercury had a report of small-town art communities and Carmel came out number six in the entire United States as an art destination. The association was created in 1927. The newly formed group met in a room in the Seven Arts Building at Lincoln Street and Ocean Avenue for $30 a month rent. In December that first year the Association conducted the first annual exhibit of a set of “Thumbbox Sketches,” which became so successful that the major exhibition became a yearly event. During the Great Depression in 1929 the Association was forced to give up the Seven Arts Building location and a commercial gallery handled the artists’ works for the next five years. Memberships declined during that difficult period. In 1933 they purchased the current building for $5,500. They borrowed the money from a business-
The CAA remains, to this day, the only gallery in Carmel exclusively showing local artists’ paintings and sculpture.
man Barnett Segal, who has a room named after him. Another room, Beardsley, was named for an patron who donated $500 to the association, which was long enough ago to snag a room named after him. In 1933 they purchased a property on Dolores Street between 5th and 6th for $5,500 with a down payment of $413.34. By 1937 the Association was outgrowing its facility, so dues were increased, raffles held, members donated time and talent to construction, and by April, 1939, the new gallery was open for business. During the 1930s the great San Francisco artist, Armin Hansen, built the stone wall, designed the garden, and built the lovely benches in the front of the building. More recently, a three-foot addition has been added to the south side, new bathrooms have been constructed, a new kitchen added, plus new and improved lighting and wall covering, and a wheel chair lift to make the building handicapped accessible. The Carmel Art Association reaches into the community by offering free lectures and demonstrations throughout
the year. The gallery space is available for special public events such as the Bach Festival and the Carmel Art Festival. Eight decades following its inception the Association maintains the same ideals that it had in 1927. It continues stimulating art interest in the Monterey Bay area and enabling Monterey Peninsula artists to keep in closer touch with one another, plus it continues serves as a conduit for the sale of their paintings, which provides the funds to sustain the center and pay the staff salaries. We have an amazing art base through clientele, supporters, the arts community, and through the community in general. The CAA numbers among its clients some of residents who have second homes on the Peninsula, some coming from as far away as Texas, Louisiana, and Florida. It’s gratifying for me to belong to something that’s been going so good for so long. After 80 years the creative energy around this place remains stronger than ever. ° To learn more about the Carmel Art Association go to www.carmelart.org. Send any comments on the article to email@example.com.
SUSAN KLUSMIRE AGE: 54 OCCUPATION: DIRECTOR, CARMEL ART ASSOCIATION PLACE OF BIRTH: LONG BEACH, CA LOCAL RESIDENCE: MARINA, CALIFORNIA LIFE GOAL: BE HAPPY Spring 2008 65mag.com 73
GUEST EDITORIAL [BY FIONA VANDERWALL]
My most prized possession is a worn, faded and long-outdated globe. I have dragged it relentlessly across the world with every move, from Madrid to Maui, Lake Tahoe to London. As a child growing up on the tiny island of Bermuda, I would spend hours spinning it with my eyes closed and pointing to a random destination, imagining what it would be like to travel or live there. Today, I often wonder where I would be if my mother hadn’t come up with the idea of escaping war-torn Belfast to start her newly-married life in tropical bliss. As a result, my parents, from the beginning, taught my sister and me that our future was limited only by the boundaries of our imagination, and that the world was a deeply diverse place, ripe with opportunity to fulfill any dream we could concoct. In 1983 my father’s business transferred us to the island of Grand Cayman, another tropical paradise. Attending the Cayman Islands High School, the only high school on the island at the time, proved to be a profound learning experience, with the greatest knowledge coming from outside the classroom walls. As a young white girl with British parents, I learned quickly what it was like to be classified as “a minority”. This feeling, although not menacing, caused me to gravitate towards others with non-traditional up bringings and created the foundation for my life-long desire to deepen my understanding of humanity as a whole. If the common question of “What do you want to be when you grow up?” were directed at me, it would be met by a blank stare. A nurse? A ballet dancer? No! I didn’t want to work at all! I wanted to spend my life traveling to exotic places, meeting fascinating people
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“AS A WOMAN I HAVE NO COUNTRY. AS A WOMAN MY COUNTRY IS THE WHOLE WORLD” VIRGINIA WOOLF
along the way. In the year following college graduation, I would work slinging drinks or flipping burgers until I had enough money for my next adventure. From hitchhiking through the Guatemalan countryside to teaching English to the chief of an Iban tribe in the jungles of Borneo, I couldn’t get enough of the world. The turning point came when I realized, with the help of my mother who couldn’t stomach the idea of another one of my “trips”, that I could have a career that would fulfill my desire to travel and would enable me to create memorable experiences
young people, particularly minorities, to embrace diversity and expand their global view, and not feel limited to their own backyards, or to pursuing careers that society dictated as being “suitable” based on their gender or background. During my tenure in Tahoe, I had the pleasure of visiting the beautiful Highlands Inn. When, a year later, the opportunity to manage the resort presented itself, I jumped at the chance. Highlands Inn has given me with the best opportunity to date to make a significant impact on our guests. It has many years of tradition linked to its beautiful rooms and restaurants, with its wood-burning fireplaces and incomparable views of the Pacific. What sets it apart is the emotional connection between the property and its staff and guests, which is like nothing I have ever seen before! With all the stunning locations the world has to offer, it is heart-warming to welcome back so many repeat visitors time after time, who soon become like family. Occasionally, upon hearing my story, people will ask “Don’t you ever want to settle down”? And I look around me at the rugged beauty and diversity of the Monterey Peninsula and I think “Absolutely! This is the place!” Then inevitably I feel that familiar tap on my shoulder, and I spin the globe again, eyes closed. I hear the words of Gertrude Stein, “There’s no there, there. It’s the journey and not the destination.”
for others. The next day I knocked on the door of the Hyatt Regency Grand Cayman and instantly felt at home. For perhaps the first time, I was surrounded by people with comparable dreams and goals. I soon developed a deep resolve to do anything in my power to create the ultimate guest experience. To my delight, each year Hyatt would oblige my aspirations by transferring or promoting me to another area of responsibility. My career has taken me from the Fiona VanderWall Caribbean to the shores of Maui to Resort Manager the pristine mountains of Lake Tahoe. Highlands Inn Along the way, I have encouraged
When I was first contacted by 65Â° Magazine several months ago about their desire to do a feature story on me and our bank, I was obviously elated. Iâ€™ve been in business on the Monterey Peninsula for over 20 years and this was the first time a local magazine had wanted to do a cover story on Monterey County Bank. I thought it as a great idea for a new publication to focus on local business people. There are a lot of wonderful local publications that cover the wine industry, the social scene, and the peninsula as a travel destination, but a magazine that spotlights the local business community is an untapped niche. Every person we interacted with at 65Â° from Publisher Rich Medel to the writer and the photographer, were incredibly professional and engaging. Once the publication hit the streets, our phones started ringing. Frankly, I was surprised by the number of people who were reading this new magazine and had seen our article, including local politicians, business leaders, clients, and friends. The response was overwhelming, and from it we now know that this magazine is read by our target market of business clients. Thanks to Rich and his team for realizing that local business deserves a serious look. Charles T. Chrietzberg, Jr. President / CEO, Monterey County Bank
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