Richard Perez-Pacheco Director of Creative Services
Work History and Samples Walnut Creek, California 94598 Richard@PerezPacheco.com CELL 925.516.1938
The key to an effective strategy is to begin with clear measurable goals, know your audience, keep it simple and create an experience that taps into pure emotion.
Hello... My name is Richard Perez-Pacheco and I have had the great pleasure of working in the creative and marketing profession for over two decades. I have the passion and a wealth of experience in strategic development and execution of visual communications. I have worked with clients ranging from start-ups to the Fortune 500 companies in a mix of industries including: publishing, retail, entertainment, nutritional and hospitality. I have the ability to understand diverse corporate structures and deliver a unique blend of creative solutions in visual communications, corporate brand building and new media marketing. I am looking for new opportunities and welcome a chance to learn more about your organization. My work history and samples are showcased in these pages and I am proud to share them with you. Feel free to call me at (925) 516-1938 if you have any specific questions or would like to schedule a personal meeting. I look forward to hearing from you .
Director of Creative Services
Currently Co-owner and creative director of Black Sheep Design. Company was established in 2006 in Brentwood, Northern California and relocated to Walnut Creek in 2009.
Responsible for client relations and creative direction for over 100 clients including positioning, industry research, advertising and creative strategy, utilizing various media including: print ads collateral, direct mail, web/interactive, social media, email marketing campaigns, trade shows.
Sample of work includes: producing and designing a quarterly lifestyle magazine, from revamping its existing layout to coordinating and directing photoshoots, to working closely with the publisher, editors and production team on each issue; working with several startups to create and establish their brand identity; revitalizing existing brands to make them relevant to the current marketplace.
Manage daily aspects of the company five employees and current workload, including P&L responsibility to deliver creative solutions on time and within budget
Communicate and distribute project assignments through the creative team, including outside contractors and vendors.
Black Sheep Design is a marketing communications company that does things the way a black sheep would: to get attention and get people to respond. A one-stop agency, Black Sheep Design works with freelancers and vendors to meet its clientsâ€™ marketing needs. The companyâ€™s competitive advantage is to fully research its clientsâ€™ business environment to establish the most effective ways to reach their target.
History Zinus International
Computec Media USA
San Francisco, California
South San Francisco, California
Manufacturer of innovative sleep products sold to consumers around the world through mass market retailers.
A publishing house that produces a monthly gaming magazine which features celebrity news, previews and reviews of the latest products and technology.
A manufacturer that designs, develops, markets and sells high quality licensed toy products worldwide. Capitalized on current trends and popular culture.
Senior Art Director
Directed and managed a team of writers, designers, photographers and printers to execute creative marketing materials to support and promote new and existing product lines. Design and implement creative and branding solutions within a variety of media, such as print and packaging. On a three-week assignment, I set up a creative department in the China office, including establishing relationships with local photographers, printers and designers. Upon my return I continued to manage this department.
Manage and produce 3 separate publications with a team of designers, photographers and editorial. Hire and direct freelancers, photographers and outside vendors. Brainstorm, conceptualize and execute new editorial ideas with the publication team.
Psygnosis – Sony Inc. Foster City, California An international developer and publisher of interactive entertainment software for a variety of video game platforms.
Walnut Creek, California
Personal creative consultant hired by Fortune 500 companies, ad agencies, and entertainment manufacturers.
Managed and produce innovative gaming packaging, POPs and sales materials. Create, execute and approve design concepts with creative and marketing team. Handled final pre-press production of all packaging and marketing materials.
Senior Art Director
Conceptualize and implement design solutions for gaming companies. Design and produce global packaging and marketing materials for licensed products. Produce top of the line POPs and direct marketing visuals for ad agencies.
95 – 97
Created brand identity for major toy lines, on average 20 launches per year. Managed and produced packaging and marketing materials for toy products. Work closely with a team of 20 designers, illustrators and art directors.
AirTouch International Walnut Creek, California Formally known as “PacTel International”, AirTouch was one of the first cellular companies that launched in the U.S. and global markets. An A-division leader that handled all overseas cellular licensing.
Managed a team of designers to produce a 200 page international cellular licensing sales and financial packet. Traveled globally and worked alongside with the VP of Cellular International.
The Communicator Award ‘07: Corporate Identity Signet AdStudy Award ‘07: Fuze Ad Best of Brentwood ‘06-’09: Agency Rotary Club District 5160 Best of Show Award ‘08: Newsletter
Levi Strauss & Co. Mervyn’s California Old Navy Frankel Foote, Cone & Belding Interhealth Inc. Shaklee Corporation Electronic Arts Konami of America Creative Labs 65 Degree Magazine Cortona Park Wild Planet Wham-O
Testimonials Marketing communications is always an important element to any organization and its comforting to know that Richard can consistently be there for us. – Scott Reeves, President, Zinus International Richard and his agency is great at taking a client’s vision and metamorphosing it into something tangible. – Andrea Stuart, Editorial Director, 65° Magazine
Technical Proficient in Adobe Master Suite, Microsoft Office, Windows and Apple Platform.
Education Interactive Media & Photography, UC Berkeley, California Art Minor & Photography, DVC, California
References Lisa Pinguelo, Marketing Director, Cortona Park – 925.240.0733 Evelyn Scalora, Former Marketing Director, InterHealth Inc. – 415.515.3616
Disciplines Client Relations & Operations Talent & Vendor Management Corporate / Brand Identity Book & Editorial Design Packaging & POP Displays Trade Show & Event Promotions National & Local Ads Creation Direct Mail & Print Collateral Pre-Press Management Web Design & E-Marketing Video & Photo Production
Board Director, Brentwood Chamber of Commerce ‘08-’10 Board PR Director, Brentwood Rotary International ‘07-’08
Photo Credit: Michal Venera, Kevin Thomas, Hamali Acharya, Christopher Kern ÂŠ2010 Black Sheep Design
65 & 57 Degree Magazine San Francisco & Carmel, California, 65mag.com
Creative Direction, Magazine Re-Design, Photo Art Direction, Producer, Web Design
Photo Credit: Greg Harris ÂŠ2010 Black Sheep Design
Cortona Park, Senior Living Brentwood, California, cortonapark.com
Creative Direction, Brochure Re-Design, Photo & Video Art Direction, Trade Show Materials, Web Design, Event Promotion
InterHealth Nutraceuticals, Inc. Benicia, California, interhealthusa.com
Product Branding, Ad Design, Packaging, Trade Show Materials
Photo Credit: Michal Venera Model: Katya Danilenko
Zinus, Inc. Pleasanton, California & Xiamen, China, zinus.com
Creative Direction, Photo Art Direction, Packaging
Computec Media USA, Incite Magazine, MCV San Francisco, California
Senior Art Direction, Photo Art Direction, Magazine Design
Psygnosis - Sony Inc. Foster City, California
Art Direction, Sales Material, POP Display, Packaging
Galoob Toys South San Francisco, California
Senior Designer, Sales Material, Packaging
Richard Perez-Pacheco Director of Creative Services
Walnut Creek, California 94598 Richard@PerezPacheco.com CELL 925.516.1938