FOCUS ON
EURO CAR PARTS
A LOOK AT THE HUGE SUCCESS OF EICHER, WITH EURO CAR PARTS EURO CAR PARTS
T: 020 3474 0500 W: EUROCARPARTS.COM
WHEN Euro Car Parts became the exclusive UK supplier of Eicher brake parts in 2006, the distributor knew it was on to a good thing. Forward the clock 12 years and the Eicher brand continues to be synonymous with quality and availability, covering 97 per cent of the UK vehicle parc. By stocking the Eicher brand, Euro Car Parts provides independent repairers with another high-end aftermarket brake product, giving technicians even greater choice alongside the Original Equipment (OE) brands that it supplies. The Eicher range has more than 1,000 part numbers, a figure which has more than doubled over the past few years, as Bill Stimson, technical sales director for Euro Car Parts, explains. ‘The growth of Eicher has spread into Europe and is proving just as popular. Today, millions of Eicher brake pads are sold by Euro Car Parts every year, with instant stock availability from our 200-plus nationwide branches. Key to the success of Eicher has been its significant investment in research and development, leading global quality control process and state-of-the-art manufacturing facilities. All of which provides independent repairers with a best-in-class range of braking parts, backed up by Euro Car Parts’ exceptional delivery network and its 24-month, 24,000 miles guarantee.’ The most recent Eicher products introduced to the aftermarket include front brake discs for Kia Sportage models introduced from 2016 and front brake discs for BMW 2 series cars manufactured after 2014. Every part number within the expansive Eicher portfolio is developed with quality and safety in mind. In fact, when R90 standards for brake pads were expanded to cover discs and drums in October 2016, the effect on Eicher was minimal, because all parts are produced with a specification that always has and always will exceed exacting industry requirements. Stimson explained: ‘R90 provides merely a foundation for the Eicher quality that repairers are familiar with today. And over time, the friction material has been further improved to reduce noise, with anti-squeal shims also being added. More
recently, Eicher introduced a range of high-carbon discs, which are manufactured with double the standard level of carbon. ‘For repairers and their customers, this improves thermal stability and helps dampen vibrations, reducing brake judder and noise.’ Stimson concluded: ‘This is a high-end aftermarket product being delivered to repairers all over the country through Euro Car Parts’ unparalleled delivery network. As the brand evolves, we are investing in the very best support and products for independent repairers, taking every opportunity to make their businesses work harder for themselves and their customers.’ Block exemption certified and with a field-based technical team to support Eicher installs, Eicher is the perfect fit for any independent repairer. To view the entire Eicher range of lubricants, visit https://omnipart.eurocarparts.com/
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This is a high-end aftermarket product being delivered to repairers all over the country through Euro Car Parts. BILL STIMSON OF EURO CAR PARTS
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