ToyNews Supplement (Nickelodeon) October 2015

AWE SOM EVER E...

YWH ERE!

TV • DIG ITAL • PR OMO TION S•C ONS UME R PR ODU CTS • RE CRE ATIO N

Tina McCann SVP Managing Director Nickelodeon UK & Ireland

Over the past year at Nickelodeon UK we have seen incredible success across all of our platforms as we continue to put kids first and deliver new and engaging content for our audiences.

We have launched exciting new animated and live action shows that are performing strongly. New shows Bella and the Bulldogs and Make it Pop have been ratings hits especially with our girls’ audience, while Blaze and the Monster Machines, Dora and Friends: Into the City! and ALVINNN!!! and The Chipmunks have shown that the appetite for quality pre-school shows is as strong as ever.

We have a fantastic line-up of new content to look forward to in the next year, with 100 Things To Do Before High School appealing to the tween market plus pre-school shows Shimmer and Shine as well as UK production Digby Dragon.

The acquisition of Channel 5 and working closely with the team at Milkshake! has benefitted our production and content partners with a bigger platform on which to showcase their IP. Across our digital platforms, the Nick App has launched on Android, while new UK produced browser tool Code-It and game SpongeBob QuestPants have launched to tremendous acclaim and huge audiences. We have also launched the Nickelodeon UK YouTube channel.

The opening of the UK’s first flagship Nickelodeon Store in Leicester Square is part of our ongoing development of new platforms and is an integral touchpoint for Nickelodeon consumer products. The Store’s unique interactive content and specially designed zones bring our beloved characters and properties to life, while the store’s prime location, in a tourist hotspot, enables us to serve visitors from across the world as well as UK fans. The launch of the online Store has made our product lines even more accessible.

We look forward to continuing our success as one of the UK’s strongest kids’ channels and to fulfill our brand promise of being everywhere kids are. Whilst TV is still king in terms of how kids consume content, we are committed to offering a 360 approach when considering new properties and continue to recognise the opportunities presented by different distribution channels whether they are on air, online or in market.

N O I T C U D INTRO Marianne James VP, Consumer Products UK & Irl & European Retail Sales & Marketing Marianne.James@vimn.com At Nickelodeon Viacom Consumer Products we have seen our portfolio of licenses double within the last year and the opportunity for reaching multiple demographics and expansion into new product sectors greater than ever.

Our pre-school offering has seen unparalleled success with PAW Patrol, Dora and Friends, Half Shell Heroes, Lily’s Driftwood Bay and Blaze taking the channel and the consumer product market by storm.

Unprecedented sales of PAW Patrol have led to the license becoming the #1 new property within the UK toy market. Dora and Friends is now the number 2 show on Nick Jr. and has recently seen the launch of the consumer product range. Half Shell Heroes has cemented itself as a strong franchise within the Teenage Mutant Ninja Turtles brand, having sold over £1.2 million at retail to date. 2016 is set to be a strong year for Blaze and Lily’s Driftwood Bay, and we are confident the consumer product offering is going to set the retail world alight.

Growth of our evergreen properties Teenage Mutant Ninja Turtles and SpongeBob SquarePants, can be attributed to the strong, ongoing success of each of their animated shows but also their theatrical movie box office hits. With sales of SpongeBob seeing a 732% YOY uplift at movie launch, it has paved the way for new collaborations, including street wear fashion brand ‘Hype’. Whilst hot on the heels of 2014’s Teenage Mutant Ninja Turtles Movie is the second instalment, due to hit cinemas in June 2016. Iconic characters from the original cartoons including fan favourite villains Bebop and Rocksteady will be making a welcome return. To support, we will have an exciting range of consumer products to appeal to movie fans.

Our success over the past year is strongly supported by Viacom International Media Networks’ acquisition of Channel 5 and our alliance with Milkshake! The partnership has provided us with new promotional opportunities as we cross promote content and look to deliver exciting retail marketing initiatives in the upcoming year. Alongside this, the UK’s first flagship Nickelodeon Store in Leicester Square is an exceptionally exciting development for consumer products, providing us with an incredible platform to launch new products and explore unique marketing opportunities both in store and online.

So, with an exciting influx of new content, licenses, retail opportunities and consumer product expansion into the recreational field we look forward to an incredible year ahead.

M A E T K U E H T MEET Ashley Holman

Director of UK Hardlines and Business Operations Ashley.Holman@nickelodeon.co.uk

Ursula Morgan

Senior European Retail Sales Manager Ursula.Morgan@nickelodeon.co.uk

Alex McKenzie Licensing Manager, FMCG and Seasonal Alex.McKenzie@nickelodeon.co.uk

Jess Brown

Director of UK Softlines and European DTR Jess.Brown@nickelodeon.co.uk

Sofia Frode

Softlines Category Manager Sofia.Frode@nickelodeon.co.uk

Adam Reed

UK Marketing Director Adam.Reed@nickelodeon.co.uk

Amelia Bedford

Senior Manager - Licensing EMEA, International Media and Publishing Amelia.Bedford@vimn.com

Katie Ball

UK Retail Sales Coordinator Katie.Ball@nickelodeon.co.uk

Sarah Patel UK Retail Marketing Executive Sarah.Patel@nickelodeon.co.uk

Amandine Soares

Fashion Graphic Designer Amandine.Soares@nickelodeon.co.uk

For more information please contact consumerproducts@nickelodeon.co.uk

W E I V R E V O S L E N N A H C K U At Nickelodeon, kids rule! Our aim is to be everywhere kids are and we achieve this through our channels, online, with our on-the-ground activities, live events, and at Nickelodeon Land – Blackpool Pleasure Beach.

So far in 2015, Nickelodeon UK is the highest reaching commercial kids’s network with over 4.6 million kids tuning in. Having just completed its 5th consecutive quarter of of YoY share gains, Nickelodeon is the only kids network to experience this level of growth.

Nickelodeon offers kids a place where they can chill, relax and feel understood and appreciated.

With a target audience of kids aged 7-12, the content is aspirational yet always relatable as seen in brand new shows Bella and the Bulldogs, Make it POP and 100 Things To Do Before School.

Digital Portfolio

Every day’s an adventure on Nick Jr. as we bring together the UK’s favourite pre-school programmes including PAW Patrol, Blaze, Dora and Friends, Peppa Pig and ALVINNN!! and the Chipmunks. Targeted to kids aged 2-6 and their parents, together these shows are dominating the pre-school market.

Nicktoons is the funniest channel on kid’s TV! It’s mischievous, cheeky and packed full of the worlds best comedy animation targeting kids aged 4-9.

With shows including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, Breadwinners and Harvey Beaks, Nicktoons is 100% animated and 100% funny!

In addition to the successful launch of the Nick app in 2014, in August 2015, the Nickelodeon You Tube channel launched, enabling us to deliver another stream of content to kids within an ever growing and expanding platform. This new development will allow us to communicate and engage with kids whilst they are in front of or away from the TV screen. By offering an official You Tube Channel we can also begin to explore how we bring consumer products to kids through new and unconventional means.

Turtle-y Awesome!

•O ver 12.4 million viewers have tuned in across all channels since launch!* • Reach is up +32% YOY vs. 2014, making it the 2nd highest reaching show on Nicktoons so far this year** • On Channel 5 the show is up +32% on the average slot*** • Brand new content! Season 4 set to launch in 2016 and Season 5 green lit for 2017 • Teenage Mutant Ninja Turtles Movie 2 hits cinemas in June 2016, supported with major marketing activity across retail

*Source: BARB, All homes, Nick Network (Staggers), CITV, ITV Breakfast Stagger, Channel 5 (stagger), Kids 4-15, Inds 4+, 1st Oct 12-5th Aug‘15, All Hours, Mon-Sun. **Source: BARB, All homes, Nick Network (Staggers), Channel 5 (stagger), Kids 4-15, Inds 4+, 1st Oct 12-31st Mar‘15, All Hours, Mon-Sun. Reach rank on Nicktoons Jan-5th Aug 2015 based on 3 mins cont. viewing. ***Source: BARB, Advantage, All Homes, Channel 5 (stagger), Kids 4-15, Inds 4+, Oct 14 – Jan 15 & Apr-Jun 2015, Sat-Sun mostly 10am, slot average based on 52 weeks prior to 1st ep, reach across Nick network & Channel 5 based on 1+ 3 mins cont. viewing. *slot average previously included non-kids’ content.

Spongetastic!

•S pongeBob SquarePants is the most watched show on Kids’ TV! • #1 property on Nick.co.uk, Nicktoons.co.uk and the Nick App.* • Due to celebrate it’s 200th show in 2016 with the year long marketing theme ‘Laugh Your Pants Off’ • Over 120 million followers on social media globally • Launched a collaboration with acclaimed designer, Beatrix Ong MBE on a luxury range of apparel

*Source: Omniture, UK visits, Nick app iOS (launched November 2013)& Android (launched March 2015), 1st Jan –5th Aug 2015.

On A Roll • • • •

1 new property in the UK Toy Market* # #1 ratings driver to Nick Jr. delivering 25% of ratings** Since launch on Milkshake monthly reach is up 96%*** An average of 2.8 million individuals tune in to the show per month across Nick Jr. and Milkshake*** • Season 3 greenlit with even more adventures, pups, gadgets and vehicles! - Airing Spring 2016

*Source: NPD Data July 2015. **Source: BARB, All Homes, Nick Jr. (stagger), K4-14, Inds 4+. ***Source: BARB, All Homes, Kids 4-15, Inds 4+, Oct 2014 - Jun 2015, Sat-Sun mostly 7.35am (start times between 7.15am & 7.45am), weighted slot average based on 52 weeks prior to 1st ep, reach across Nick network & Channel 5 based on 3 mins cont. viewing.

Explore with new adventures •# 2 show on Nick Jr. and Milkshake* • Since launching on Milkshake monthly reach has increased by +42%** • Average of 2.3 million viewers tuning in each month across Nick Jr. and Milkshake**

*Source: BARB, Advantedge, All Homes rank in C&S Homes, Nick Jr. Incl. +1, K4-14 Inds 4+, Prems: 9th -23rd Feb ’15, Mon, 1700-1730. Slot average based on 52 week prior to first ep. **Source: BARB, Advantedge, All Homes rank, Channel 5 (stagger), K4-15, Inds 4+, Feb - Jun 2015, weekends 9.30am, slot average based on 52 weeks prior to 1st ep, reach across Nick Jr. & Channel 5 based on 1+ 3 mins cont. viewing.

Get ready to race!

• • • •

2.9 million viewers have tuned in since launch* Doubled the slot average by +110%* Two New Seasons greenlit already Hottest new property set to take the market by storm, CP launch in AW15

*Source: BARB, All Homes, Nick Jr. incl. 1, K4-14 Inds 4+, premieres 6-20th Mar 2015, M-F 4pm. Slot average based on 52 weeks prior to first ep.

There’s a new adventure washed ashore every day in Lily’s Driftwood Bay •W inner: Best pre-school show at the Broadcast Awards 2015 • Consumer Products to launch in 2016 with particular focus on softlines

Represented in the UK only

A pre-school take on the Turtles franchise •A younger, softer take on the globally successful Teenage Mutant Ninja Turtles franchise • Over £1.2 million sold at retail YTD

S E I T R E P O R P L O O H C S E R P NEW

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N O O S G N I M O C COMING IN 2016

SERIES LAUNCH NOVEMBER 2015

Represented in the UK only

For licensing and retail opportunities, contact consumerproducts@nickelodeon.co.uk

COME AND VISIT US AT BRAND LICENSING EUROPE, STAND E005 © 2015 Viacom International Inc. All Rights Reserved. SpongeBob SquarePants created by Stephen Hillenburg. TEENAGE MUTANT NINJA TURTLES © Viacom Overseas Holdings C.V. © 2015 Viacom International Inc. All Rights Reserved. PAW PATROL © 2015 Spin Master. All Rights Reserved. Lily’s Driftwood Bay™ © Copyright Sixteen South Limited 2015. Lily’s Driftwood Bay™ and Driftwood Bay® and logo, characters and elements are trademarks of Sixteen South Limited. All rights reserved. DIGBY DRAGON © Fizzy Productions Ltd. 2015 All rights reserved.