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‘Can we honestly say there has been a significant evolution in the way our nation tackles congestion?’
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Cycling towards a greener future For our penultimate edition of 2019, I’d like to lend this space to a statement that Ruth Kelly, then-Secretary of State for Transport, made back in 2008: “Cycling has a major role to play in any sustainable transport strategy. It helps tackle congestion and local air pollution, as well as the emissions that cause climate change. 23% of car trips are less than two miles, a distance that is easily cycled in less than 15 minutes. If people choose to make some of those trips by bike, we could have a considerable impact on local congestion and pollution. “Encouraging more people onto their bikes also means more opportunities for exercise and a fitter, healthier nation. This has never been more important against the current background of rising obesity levels, particularly among children.” While it’s safe to say we all agree with the above statement, it’s alarming that I could (and have, rather lazily) borrow those words – verbatim – to make a similar point eleven years later. For all the schemes and initiatives launched and discontinued in that time, can we honestly say there has been a significant evolution in the way our nation tackles congestion and sustainable transport strategy? The recent prominence of the Extinction Rebellion, for one, would suggest not. As ever, it falls to individual businesses to take responsibility for their own actions and – hopefully – do the right thing. It’s with that in mind that our November edition highlights some of the great work various companies are doing to reduce their carbon footprint – a theme that will be expanded upon via the BikeBiz website throughout the coming weeks. Should you be interested in sharing your own best practice in this vital area, we’d be very keen to hear from you.
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NOVEMBER 2019 Opinion
Itâ€™s the infrastructure, stupid Dutch bike shop Ampler Bikes considers what the UK can learn from a safer cycling nation
The future of UK cycle exhibitions Rouleur Classic director Bruce Sandell discusses how we can continue to make cycling exhibitions a success
Cycling to a greener future BikeBiz reaches out to the industry to find out what more we can be doing to protect our planet
From tech to trek After two acquisitions in quick succession, Wahooâ€™s tenth year has proven to be far more than just an anniversary. Rebecca Morley catches up with CEO Mike Saturnia
Merging shop and brand: The secret to long-term success? Pearson Cycles will celebrate an incredible 160th anniversary next year. Rebecca Morley catches up with co-owner and director William Pearson
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It’s the infrastructure, stupid By Ott Ilves, head of sales and marketing for Dutch e-bike shop Ampler
urope’s growing affection for light mobility products and a desire for a cleaner environment are putting pressure on cities to start putting more focus on building better infrastructure and making city centres car-free. The UK can look towards mainland Europe for examples on how to create its own cycling-friendly policies. Safety and convenience are key to catching up. Based on the example of the Netherlands, Germany and Denmark, it’s clear to say that the safer cycling is made, and the more cities encourage cycling, the more willing people are to switch cars for bicycles. Safe, separated bike lanes are what get more people on bicycles in the first place. Since there is safety in numbers, building dedicated infrastructure is key to getting the flywheel started. Additionally, there are strict liability laws in the Netherlands which protect cyclists by law from motorists, causing drivers to be extra cautious. Cycling in the UK is almost three times as dangerous as the Netherlands, when the number of cyclist fatalities per billion kilometres cycled is compared. That’s clearly showcased in people’s perception of cycling safety in the UK – according to the British Department of Transport, 61% of respondents feel that cycling is dangerous. This directly affects the willingness to switch cars for bikes for journeys under two miles, which has declined from 44% in 2006 to 36% in 2019. We should be working towards making cities so safe that any seven-year-old could cycle or walk to school without fear. Safety matters.
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Redefining convenience Try driving around the city centre of Amsterdam or Ghent. You’ll soon find yourself frustrated by the lack of parking spaces, high parking prices and a general feeling of being second to every other mode of transport, including walking, cycling and public transport. This dynamic makes it simply inconvenient to drive to a store, office or school, and thus disincentivises the use of cars for short trips in cities. On the flipside, walking, cycling or taking public transport start looking like better – and more convenient – alternatives. Redesigning cities to become more human-centred by making way for more bike parking, cycling lanes, walking paths and public transportation lanes will not only make the concrete jungles genuinely nicer places to live, but they will redefine what convenience means. Sitting gridlocked in expensive two-tonne vehicles certainly won’t do that. All of the above is already happening in many Dutch cities – they are changing their streets at an incredible pace, blocking the cities from cars by way of adding cycling and walking lanes, removing parking spaces or increasing parking prices. Combining safety and convenience creates a city space where everyone from kids and suit-wearing commuters to the disabled and the elderly enjoy the same freedom to move. To get the flywheel going and get more people on bicycles, the UK should start by focusing on developing infrastructure and legislation that focuses on achieving both objectives. n
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Building the future of UK cycling exhibitions By Bruce Sandell, founder and managing director of Rouleur Classic
ycling shows and exhibitions have had a tough time over recent years. With more distributors and brands hosting their own in-house events, it has become harder for event organisers to secure brands to exhibit their products. But through innovation and differentiation, together with collaboration with exhibiting brands, there’s still space for these shows to flourish and attract both the biggest names in the industry and also the cycling enthusiasts to come and part with their hard-earned cash. We’ve learned a lot over the past four years of the Rouleur Classic, making sure that attendees never come back and say: ‘I saw that last year’. Variation and keeping up with industry trends is key to this. We have a different content theme every year, each deeply rooted in racing and the heritage of our great sport – this year being Grand Tours. But we also make sure that the experience is different, with new bar areas, an updated theatre setup and lots of new feature content never seen before. With industry trends ever evolving, people wish to see brands and products that are interesting and relevant to them. It’s for this reason that we’ve got established features in the gravel, e-road and indoor training categories. There are so many exciting launches in this space that as event organisers we can’t ignore them, even if it may initially seem outside the usual comfort zone. E-road bikes are developing and evolving at such a fast rate, with many models reducing in weight and developing lots of exciting functionality. I personally am so bored of the cynics – as far as I am concerned if they get people on bikes or back on the bike, it helps make the world a better place.
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Each cycling exhibition has developed its own identity for what it showcases and when it falls in the calendar, with our November positioning falling at a time when attendees have put their best bike away for the winter. They then come to the Rouleur Classic to be inspired, get excited and find out what to buy and drool over for the following year. The show is built on premium exhibitors displaying their best products and the intimate environment that we create breeds quality conversations with customers who are genuinely interested in everything that is on offer. Each show needs to find this personality and audience. The setting also helps to set the tone. Large scale, traditional exhibition spaces work for mass-market shows, but we strive for somewhere unique, and with character. Then we build all our exhibitor booths from four size options – this gives a consistent look and feel for the show more akin to an art exhibition than a bicycle show. The event also serves to bring the print publication to life, through the Rouleur Classic Theatre, where cycling TV presenters interview pro-riders, past and present, live on stage. As an industry, we need to make sure that we’re speaking to those who are helping to shape our trade as we know it. Looking at all the cycling shows in the calendar together, I see more specialisation and a better consumer experience is needed. The success of our show proves my point and it’s something we will continue to work on. There’s lots we can all still learn from each other to continue improving and evolving, working closely with exhibitors to ensure that we continue to attract consumers to the event without ever hearing them utter: ‘I saw that last year’. n
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Women in trade Our series continues with two more perspectives from women in the cycle industry...
“Having spent a few years away from the industry, I was surprised to come back and find out how little had changed”
Geraldine Reeve, show director, The London Bike Show How did you become involved in the cycling industry? More by pure luck than judgement! I was running an event for VOS Media called the Outdoors Show at the NEC in Birmingham. The owners of the show were given an opportunity to relocate it to Excel in 2011. At this time, cycling was seeing a big rise in popularity – especially in London – so we thought a bike show would be a good addition to run alongside the Outdoors Show. While I consider myself highly experienced in running events, the bike industry was all new to me. At that time, I hadn’t ridden a bike since I was at school! Fortunately, Frazer Clifford, who just happened to be the nephew of our chairman, came on board with his vast knowledge of the industry. And between us, the London Bike Show was born. What is your proudest moment to date? I think my proudest moment to date was when we opened the show this year. I’d been away from the event for a few years while it was under the ownership of the Telegraph. Last year, when Frazer formed Newtimber Media and
10 | November 2019
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purchased the show from the Telegraph, I jumped at the chance of getting back involved. Without the security of a massive media group backing us, it was a nervous few months in the run up to the show. We knew we had to make a success of the show, otherwise we wouldn’t get a second chance at it! Thankfully, all the hard work paid off, and when we saw the hordes of visitors waiting to get in on that opening day, we knew we had done it. What are your experiences of being a woman in the cycling industry? My experience of the industry is probably a little different to other women as I don’t work for a retailer, distributor or manufacturer. However, I think we all have the common goal of seeing the gender gap close. When I was originally involved in launching and running the London Bike Show, I worked really hard to drive female-specific content at the show – ensuring we had a good mix of female speakers, even launching the Total Women’s Cycling Awards. However, once I’d left and wasn’t there to drive this content, it disappeared.
When I rejoined the team last year I made it my mission to increase female attendance, and worked with Casquette Magazine to launch Casquette Live – a show-within-show, specifically for female cyclists. I’m pleased to say that we managed increase female attendance by 81% year-on-year! Do you feel that the gender gap is closing? Having spent a few years away from the industry, I was surprised to come back and find out how little had changed. As I’ve seen with the London Bike Show, if women want the gap to close, we are the ones that need to work as hard as we can to close it. As Gandhi said “Be the change you want to see”. What more could we be doing to encourage women to be a part of the industry? Commenting from an event organiser perspective, we need to be celebrating our achievements. The London Bike Show can be instrumental in getting women together to shout about what we’re doing and the impact we’re having on the industry.
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To what extent do you think this differs from other industries, and also perhaps from other sports? I’ve organised events in a number of industries and the London Bike Show definitely has the most uneven male/female attendance split. Generally, for a sporting or travel exhibition, the ratio is 60% male to 40% female. In 2018, the London Bike Show was just 16% female. This year, thanks to our collaboration with Casquette and the awesome line-up of female cyclists who appeared at the show, the female attendance leapt to 29%. We’ll be doing even more to even out this imbalance in 2020. If you could give one piece of advice to women entering the industry, what would it be? I was given a piece of advice when I became an exhibition organiser and it has served me well. At that time the exhibitions industry was also very male-dominated, particularly at the top. One of the leading female figures in the industry said “Just because the industry is dominated by men, it doesn’t mean you have to behave like a man to succeed, be true to yourself as a woman”. n
November 2019 | 11
“We have to keep banging the drum and encouraging more women to come through and join us”
Vicky Regan, co-owner, invisiFRAME How did you become involved in the cycling industry? My husband Lee set up invisiFRAME and initially, I worked alongside him while also working at the Royal Shrewsbury Hospital as a nurse. As the company grew and we became busier and busier, I left nursing and now work full-time running the operational side of the business. What is your proudest moment to date? I think being nominated for a Shropshire Business Award has to be up there as we were up against some huge businesses, as well as some fantastic niche businesses. But also, every time we get a product review in magazines or positive feedback from customers, that always makes me immensely proud of what we do here at invisiFRAME and spurs us on to keep doing what we are doing. What are your experiences of being a woman in the cycling industry? Yes it is a male-dominated industry, but I wouldn’t say it is any disadvantage being a woman in this sector. I know our product and I know our customers. That, aligned with having a great team around me (here at invisiFRAME 50% of our workforce are female), ensures we continue to deliver and as such, people don’t care if you’re male or female in my experience. Do you feel that the gender gap is closing? Yes – there are definitely more women in higher profile positions, and with the help of various initiatives by bike brands to encourage more female riders, this seems to have led to more women working in the industry.
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What more could we be doing to encourage women to be a part of the industry? Just keep showcasing women who have made a success, whether that be brand side, with the likes of Rachael Walker up at Hope, or rider-wise with the likes of Tahnee, Rach and Annie Last having global success, right down to all the successful women working in bike shops. We just have to keep banging the drum and encouraging more women to come through and join us. To what extent do you think this differs from other industries, and also perhaps from other sports? We are coming out of the era of male- and femaledominated sectors and it is all up for grabs. A great example of this would be my mother’s era of nursing, which was dominated by female nurses compared to my ten years of nursing, where I worked alongside many great male nurses. In general, the profile of female sports has improved no-end, with the Women’s World Cup and the World Road Cycling Champs recently broadcast on prime time TV alongside increased coverage for rugby, cricket and many more traditionally male-dominated sports. Hopefully with the increase in women’s sports, it will have a positive impact on females joining the competitive world of cycling. If you could give one piece of advice to women entering the industry, what would it be? There is nothing to worry about, the guys in the industry from distributors to mechanics and everyone in-between are great fun and I have always felt completely equal. Be yourself and enjoy working in a very cool industry. n
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This month’s movers and shakers throughout the cycle industry...
Andy Clough, Kevin Burton and Dale Hall, RoseVelo
Rossignol’s RoseVelo, the UK Agent for Felt and Time Bicycles, has expanded its sales team throughout the UK. Three new area account managers have joined the UK team. The team includes Andy Clough, who will be looking after the north of England and Scotland, Kevin Burton, who will be working on the south east of England, and the south west will be headed up by Dale Hall.
“With Felt and Time bicycles now in our stable, we needed to ensure our current stockists and potential customers received the service and back up they deserve,” said Tony Rose. “I am extremely excited about the team we now have in place.” South West – Dale Hall, 07913 921 022 North and Scotland – Andy Clough, 07787 555 930 South East – Kevin Burton, 07809 764 983
Iain Pollitt-Walmsley, Messingschlager As of September 2019, Iain Pollitt-Walmsley joined Messingschlager as area sales manager UK/IRE. With over 30 years experience in the bicycle industry, PollittWalmsley has been involved in the P&A business in the UK working for distributors such as Coyote Sports, Avocet Sports, Oxford Products and more recently Blomson International. He has developed a wide range of skills while working in a variety of roles within these businesses and is well networked in the industry. At Messingschlager, Pollitt-Walmsley will take care of the British wholesale and OEM customers. He will work from his office in England and reports directly to managing director Dennis Schömburg. Pollitt-Walmsley will be supported by Frank Brückner and his team, which is in charge of the Messingschlager sales in Western Europe. “We are delighted to have won Iain for the Messingschlager team. He is well acquainted with the British and Irish market and has a profound business expertise. “We could face new challenges in the British market. Looking at the current political situation, we might be
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confronted with a No Deal Brexit. With Iain on board we post a clear sign that also in the future the British market is of high importance for us and that we try to be closer to our British customers than ever before,” said managing director Dennis Schömburg. For more information, please contact Iain on 07543 983 050 or email@example.com
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Building a Wow Factor
Factor Bikes recently appointed founder John Bailey as UK managing director as it looks to expand throughout the brand’s homeland. Rebecca Morley catches up with the man himself to find out more
ack in 2012, Factor Bikes founder John Bailey decided that, despite five years of relative success, enough was enough. “It felt like I was giving away a child,” he tells BikeBiz. “I hadn’t really done what I’d wanted, but this was mainly due to the amount of money required to take it to the next level.” Rob Gitelis was the man to take Factor on, and he still acts as CEO and owner today. “I knew it was in good hands – I wouldn’t have sold it to anyone else,” Bailey says. “I’d have shut it all down but Rob came along. “I didn’t make any money out of the sale, it was more making sure Factor continued, so there was no money involved in the transaction. It was more of a handshake and a ‘good luck’.”
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Seven years on, however, and Bailey has returned to the fold, having been appointed UK managing director for Factor Bikes in October. The appointment is part of the brand’s move to expand in the UK market, having struggled to make its mark last time around. “There wasn’t really a great effort, both from the factory and the UK distributor [that Factor worked with at the time],” explains Bailey. “We sold some bikes, and the brand is still known to those who follow it, but it hasn’t the real impetus it needed, or needs, to bring the brand to the floor and to everyone’s attention. In doing that, obviously investment is required, but the way we sell the bikes also needed to change.”
November 2019 | 17
Founder John Bailey has rejoined Factor Bikes after a seven-year absence
Despite not being as well-known in the UK in recent years, Factor has expanded globally and has its own dedicated production facility in Asia. It has been a stage winner at the Tour de France and a podium in the general classification, and continues to sponsor pro teams and individual athletes in several cycling disciplines, including British triathlete and Ironman Australia champion Laura Siddall. Regardless of the brand’s expansion across the world, its bikes still have a proud British heritage that has remained at its core. This investment is aimed at the top level of the UK cycling market, and it is hoped it will reignite the Factor flame in the UK and provide its British customers with a dedicated service back on its native soil. “The investment is predominantly coming from me,” Bailey says. “I’m in partnership now with Rob for the UK, and we are just about to finish setting up our UK headquarters and the showroom.
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“We’re here at the showroom five days a week, or seven, depending on when people want to make appointments for the days that we’re closed. “We offer the full retail fit experience, we can discuss and spec the bikes out while they’re here and build them, and hopefully deliver within a week.” The new UK headquarters is located in Hethel, Norfolk, and was opened in October this year. Brand history The brand was conceived from a commitment to innovation, speed and performance through advanced engineering. It says its soul lives in the union of technology and integration, while its heritage stems from advanced motorsport and aviation. In 2007, Factor Bikes was born in an industrial unit in Norfolk. Originally an offshoot of bf1systems, Factor began as a leading engineering firm dedicated to working at the
highest levels of design with brands including Ferrari, Aston Martin, Lamborghini, Maserati and many F1, Moto GP and WRC teams. It first entered into the cycling world in 2009 with the Factor001: its unique take on the road racing bicycle was a “marvel as much for its beauty as its unique sophistication”. In 2012, Factor launched a collaboration with Aston Martin – the Factor One-77 £25,000 Hyper Bike. In 2013, it unveiled its first production bike, the innovatively aerodynamic Vis Vires. Combining all that had come before, it included a bf1systems-developed power meter, its proven Twin Vane split down tube and a split external ‘Dual Bayonet’ fork. Early the following year, Factor’s engineering team began developing its next generation of frames: the One, One-S and the O2. While the brand has worked closely with pro riders in the past, it felt the changes it envisioned required a more critical, race-proven, eye. Baden Cooke was a top professional for 14 years, an Olympian, winning over 50 races. In 2003, Baden sprinted his way to a stage win and the overall Green jersey in the Tour de France, beating both Robbie McEwen and Erik Zabel. Baden rode for powerhouse squads such as Orica GreenEdge and Saxo Bank. The more Factor’s engineering team worked with Baden, the more it realised his feedback was not only discerning and accurate, but also the perfect match for Factor. As Baden worked more with the design team, he “fell in love” with Factor’s vision and ideal. Shortly after his first ride on the Vis Vires, Baden cultivated a partnership with some cycling industry experts and, along with Vis Vires engineer Gitelis, purchased Factor Bikes. Market changes Interestingly, Bailey says the market hasn’t changed so much in that time – but Factor has become a bit more well-known, for example with the sponsorships of pro teams, which he says certainly helps significantly in Europe and a little in the UK, but not enough, he adds. “We’re getting some good traction with the ladies pro tour team, the Parkhotel team. I think Factor’s becoming a little more better known in Europe, it’s got a long way to go in Europe, it’s very strong in America and in the Asian markets, but Europe’s still somewhat untapped,” Bailey continues. “From what I handed over to Rob to what it is now is lightyears apart. “The Asian market is very strong for Rob because that’s where he’s based, the US market is growing significantly, as is the Scandavaian area and Europe is starting to grow.” But given that Factor was founded in Norfolk, it’s clear how much significance there is to be back in the UK.
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“A, that’s where I live,” Bailey says, “and B, it’s in Norfolk, and that’s where I live but that is also where Factor started. “It’s coming back to where it began, its home. Because we’re direct to consumer there’s not really any hang up on our location. We’ll also be doing some strategic locations around the country for those that don’t want to travel here, so we’ll certainly have a presence in London and we’ll be looking to establish a presence in the North of England. “They will be physical spaces, but in what form they take, we don’t know yet.” But despite being B2C, Bailey says Factor is seeking some form of trade partnership with the more specialist retailers. “We’re really looking for people who are used to building high-end bikes and providing a very good customer experience, in terms of fitting, really going the extra mile. “We won’t be putting any contractual arrangement in place, as in ‘you’ve got to sell this many of our bikes’. It will be more of a ‘if you can get a sale for us, we’ll provide you with a bike, you have to stock anything, there’s no cash burden in any way, shape or form. “We have got a couple of relationships set up on that basis now, so there are people willing to do that, it’s just a case of finding them.” n
November 2019 | 19
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How can we cycle towards a
greener future? Cycling in itself is a very green option, but the industry still causes plenty of carbon footprint, be it from events, packaging or factory running. BikeBiz reached out to the industry to investigate what more we can be doing to protect our planet
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November 2019 | 21
The Raleigh UK team
What is Raleigh doing to reduce its carbon footprint? Raleigh has a complete drive across the business to become more sustainable and reduce our carbon footprint. We actively encourage cycling as the primary mode of transport for shorter journeys, the health benefits of this are also highlighted to staff who have the option of using a staff pool bike. On top of encouraging cycling we have introduced 100% recyclable paper tape for all parts and accessories parcels, FSC approved branded boxes that come from recycled and sustainable source. Void fill is now 100% recyclable and boxes are reused where possible.
One message that is at the forefront of consumer discussions is sustainability. Ethically- and sustainably-sourced products that incorporate recycled materials are fast becoming the expectation of most consumers. The industry needs to work together with brands and retailers to outline the importance of going green. We, as distributors, also need to better understand the needs of the IBD, how we can support them with the tools required to be more sustainable. An example of this could be resealable boxes that the dealer can use for returns.
“We, as distributors, need to better understand the needs of the IBD, how we can support them with the tools required to be more sustainable”
What steps can IBDs take to reduce their carbon emissions? For the IBD, being more sustainable could also save money. We have found some of the simplest changes can contribute to a lower carbon emission output. Here are some of our ideas for the IBDs to become greener and save money:
Our bike boxes are now free from single-use plastic and are also made from FSC-approved recycled cardboard. All the energy used at Raleigh UK is from renewable sources. We currently recycle four pallets of cardboard each month from all parts of the business and there are new recycle points in all departments. Further plans include replacing jiffy bags, more palatalised distribution and encouraging dealers to hold off and use our 9pm cut-off to order later in the day but only order once, rather than multiple smaller orders, all of this with the aim to reduce carbon footprint. How can the industry collaborate to facilitate change? The consumer is bombarded with around 3,500 marketing messages a day (depending on where you live and work).
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– Switching to energy efficient fixtures and appliances. From LED bulbs to ‘A’ rated appliances, all help small businesses save money and be more sustainable. – All things digital. Moving away from paper receipts can help save money and keep a better record of work undertaken or products sold. – Reduce, reuse and recycle. Reduce the number of single-use plastic products used, for example switching from plastic bags to recycled paper bags. Reuse boxes for returns or items that are being sent out. Where possible, recycle metals, plastics and cardboard. – Merchandising. Go green with your shops design. We have seen some great examples of recycled furniture and display stands to show off products. This also doubles as a great talking point to customers.
Phil Ellis, CEO, Beryl You are fighting the good fight. We’ve got to do everything we can to keep the climate emergency at the top of the political and social agenda. We absolutely have to. It is about extinction. Full stop. Take positives where you can. Humans deliver better outcomes when there is hope. If you work in cycling, you are on the right side of the challenge. The work we do can go a long way to deliver people hope and opportunity to improve their own impact. I really fear for teenagers and their mental health. Climate anxiety potentially breeds more mental health concerns for young people who genuinely fear for the world they live in. Perhaps similar to what our parents felt in the ’60s about the potential inexplicable impending doom that nuclear annihilation might cause. It raises the fair question of ‘why bother?’ If apathy sets in with the next generation, the world will be in an irretrievable ecological place. Hopefully that won’t be the case! Cycling is a force for good in this fight. The industry already has massively increased a lot of its efforts, from figuring out how to make better, lighter, faster, stronger components for the small slither of society who are serious cyclists, to the other 95% of the pie. That attention has switched for economic reasons in order to make the market bigger, but the net result is better bikes and services that get people out of cars and into bikes, particularly in our big cities. Beryl work in cities, we too want more people to cycle in cities. Cities exist because when humans collaborate and innovate together, the outcomes are better. To tackle climate change, everybody probably ought to be thinking about how they can collaborate. That is a challenging idea when margins are razor-thin on the front line at independent bike shops, and competition is fierce. Even in bike share, I’ve seen a set of organisations and people throughout Europe and the US who
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were really wanting to share success and best practice to get more people cycling, into a more secretive industry as Capital has poured in. That happened between 2010 and 2020. I recently attended the European Cycle Logistics Federation conference in Dublin, and the collaboration and mutual encouragement among those working in cycle logistics were palpable. I really hope those pioneering it are able to share in the economic rewards that will come to that industry while maintaining the collaboration that still exists there, rather than allowing something similar to what we have seen in the Asian bike-share wars or European scooter wars that really has a net negative impact.
“City streets are far better places without cars on them, and even better without vans parked on streets making deliveries” Small tangible changes in the fight against climate change has an immediate impact, but embeds practices that spiral into better and better outcomes. I think we should do everything we can to make use of good quality cycle logistics. It puts money into the pockets of those cycling and using bikes on our roads, continually raising the profile of cycling in cities. A bigger industry in cycle logistics has bigger influence and should campaign and collaborate for more and more facilities and infrastructure that help all cyclists. City streets are far better places without cars on them, and even better without vans parked on streets making deliveries. If you run cycle logistics business in London, Bournemouth, Norwich, Watford then please get in touch we already know an excellent one in Hereford.
November 2019 | 23
Alex Trimnell, managing director, Muc-Off
Our industry depends on the natural world as our playground and our feeling is that the majority of our partners, from brand partners to distributors and suppliers to dealers, are looking for and actioning ways to reduce their carbon footprint impact. Our feeling is that the majority of the bicycle sector recognises that in order for us to thrive, we need to preserve our surroundings and ensure that cyclists are able to enjoy the great outdoors, both now and in the future.
“Using our concentrates saves almost nine times more plastic versus buying a new one-litre bottle of our bike wash”
What is Muc-Off doing to reduce carbon footprint? As a key brand in the cycling community, we have taken it upon ourselves to increase our focus on our environmental responsibilities. It’s important to note that this focus isn’t something new for us either – our flagship Nano Cleaner, which we originally brought out way back in 1994, has always been biodegradable. We are far from perfect and have a long way to go, which is why we are very close to launching our ‘Project Green’ initiative in early 2020 – more details coming very soon!
24 | November 2019
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In the meantime, we have identified a set of short-term ‘quick wins’. Here’s a list of what we have done so far: • PTFE-FREE We removed PTFEs (Polytetrafluoroethylene) from all our products and formulas. PTFEs can cause serious harm to wildlife when they drain into water sources, so developing alternatives to this was a big focus for Muc-Off, and we’re delighted to say our whole range is now PTFE-free! • BIODEGRADABLE We strive to ensure that as many of our products are naturally broken down as possible without compromising product effectiveness. Our flagship Nano Cleaner is biodegradable, as is our best-selling drivetrain cleaner. Last year, we made changes to the ingredients of our M094 protection spray so that it’s now completely biodegradable too. So now our whole clean, protect & lube process can be completed using bio formulations. Over 40 of our products are currently biodegradable and we are always working towards increasing this number when launching new products and by making changes to existing product ingredients. • REFILL AND RE-USE We continue to push awareness around our Nano Cleaner refill and concentrate programme, encouraging users to reuse their plastic bottles from home when it comes to cleaning their bike with the leading brand!
Using our concentrates saves almost nine times more plastic versus buying a new one-litre bottle of our bike wash. It’s also worth noting that the triggers on our bottles are very high quality anddurable and have been specced specifically so that the bottle can be re-used up to 13 times. We are also about to launch re-fill stations for IBDs, where consumers will be able to easily top-up their bottles of Nano Bike Cleaner in-store. This will save on shipping CO2 and reduce plastics. We calculate this will divert over six tonnes of plastic (which is over 54,000 one-litre plastic Nano Cleaner bottles) from landfill within three years!
How can the industry collaborate to facilitate change? There are lots of ways that the industry can facilitate change from suppliers working with manufacturers, manufacturers with distributors and distributors with dealers to look at ways of reducing and re-using shipping packaging and better backing to avoid wasted space. One thing that’s done well in Germany that other countries could look at is the bike industry getting together and setting up professional lobby groups in their respective countries, to ensure our sector has a voice in national political decisions around investments into cycling infrastructures, e-bike legislation etc.
• LESS PLASTIC We take reducing plastic throughout our supply chain very seriously. Below are are some key actions from this year so far:
What steps can IBDs take to reduce their carbon emissions? We’ve recently developed an Eco Parts Washer which uses natural enzymes and bioremediation to clean the dirtiest of parts rapidly, using the power of nature. This has been aimed at helping IBDs and workshops in the UK reduce their hazardous waste and reduce energy use. As mentioned in an earlier answer, we are about to launch re-fill stations where consumers will be able to easily top-up their bottles of Nano Bike Cleaner; this will save on shipping CO2 and divert around 54,000 plastic Muc-Off Nano Cleaner bottles from landfill over the next three years. A lot of our products are already refillable; from our sealant pouches to our lubes. Moving forward, we will be supporting our dealers more to help offer re-filling services as a way to help reduce their carbon emissions across our range.
– All orders are now shipped with shredded cardboard made from old shipping cartons instead of bubble wrap for protection. – We’ve changed all of our event bags (20,000+) to paper not plastic, making recycling way easier when you’re at home. – We are changing more of our retail packaging to sustainable alternatives – Our new Drivetrain cleaner bottles are being retooled to remove their plastic over-sleeve. A small change, but an important one saving 330kg of plastic (and shipping weight) annually. – Our office has moved to a plastic bottle-free zone, with filtered cold water taps now being the only way to get hydrated! • CARBON POSITIVE SEALANT We commissioned a C02 impact report into our No Punctures Tubeless Sealant and found that because it’s so easily washed out with water and leaves no residue that it is in fact carbon positive versus using inner tubes!
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“The majority of the bicycle sector recognises that in order for us to thrive, we need to preserve our surroundings and ensure that cyclists are able to enjoy the great outdoors, both now and in the future”
November 2019 | 25
James Palser, CFE-UK project manager, Cycling UK Helping more people to take up and continue cycling is the business we’re all in, whether you’re a charity like Cycling UK, manufacturer, service provider or retailer. We all know the arguments about the benefits cycling has, be it from the mental or physical wellbeing aspects. We know more cycling will reduce our environmental impact compared to other transport modes, while also reducing congestion, and we can have fun at the same time. It’s pretty much an established fact: if more people choose cycling, the world would be a better place. As a sector we recognise this, and the work we do, the products we produce and sell and services we provide are all designed to make this a reality. However, how much are we actually doing to make the cycling lives of our own employees better and more convenient? As we’re in the business of getting more people cycling, we should be holding ourselves to higher account than the non-cycling sectors. That’s where the Cycle Friendly Employer (CFE) Accreditation can help. This scheme was developed within the EU project ‘Bike2Work’ and operates in 15 countries across Europe, with the purpose of providing a template for companies to work to in order to become more cycle-friendly. In the UK, charity Cycling UK is the recognised provider for the scheme, which to date remains the only international standard for workplace cycling, so it’s a handy scheme to enrol in if you’re a multinational looking for a universal standard across all your sites. Accreditation is judged across three standards: gold, silver and bronze. Organisations can meet a range of measures to demonstrate how cycle friendly they are. These include communications, training and incentives for staff as well as
26 | November 2019
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physical facilities such as secure cycle parking, showers and changing rooms. The chances are high that if you’re in the cycling sector, you’re probably already doing a fair bit – it sort of goes with the territory. But where CFE can help is in providing a checklist of what you’re already doing and then a route map to what else you could do. One sign up to CFE already from the sector appropriately enough is Cyclescheme. As one of the UK’s providers for the Cycle to Work scheme that’s all about getting people to commute by bike it was important for them to stand out to their customers. Product manager Laurence Boon is a fan of the CFE for a number of reasons, but chiefly for the environmental impact: “With what’s going on with global climate change, every business needs to have a plan and be accountable for CO2 they and their employees create. “Getting staff on bikes is one of the easiest things an employer can do to be environmentally minded,” he said. “The Cycle Friendly Employer Accreditation is a fantastic way first of all to get a baseline to understand where you’re at, and then make a plan for the future.” Unsurprisingly, with pool bikes, showers, lockers, individualised cycle parking and even a washing and drying machine, Cyclescheme has taken gold. It’s time the cycling sector began to practice what it preaches, and set the standard for cycle friendly employers across the UK. It’s a simple process and begins by heading to www.cyclinguk.org/cyclefriendlyemployer And oh, just in case you’re wondering, yes, Cycling UK is a gold CFE accredited organisation – but we still believe there’s still room for improvement!
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Findyour yourLocal Localstockist stockistat: at:www.bob-elliot.co.uk www.bob-elliot.co.ukororcontact contactus uson: on:email@example.com firstname.lastname@example.org Tel: Tel:01772 01772459 459887 887 Find Find your Local stockist at: www.bob-elliot.co.uk or contact us on: email@example.com Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk or contact us on: firstname.lastname@example.org Tel: 01772 459 887887 Find your Local stockist www.bob-elliot.co.uk or contact on: email@example.com Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk or contact us on: firstname.lastname@example.org Tel: 01772 459 Find your Local stockist at: www.bob-elliot.co.uk or contact us on: email@example.com Tel: 01772 459 887 Find your Local stockist at:at: www.bob-elliot.co.uk or contact usus on: firstname.lastname@example.org Tel: 01772 459 887 Find youror Local stockist at: www.bob-elliot.co.uk or contact us on: sales@bob-elliot Find your Local stockist at: www.bob-elliot.co.uk or contact us on: email@example.com Tel: 01772 459 887 Find your Local stockist at:www.bob-elliot.co.uk www.bob-elliot.co.uk or contact us on: firstname.lastname@example.org Tel: 01772 459 887 Find your Local stockist at: or contact us on: email@example.com Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk contact us on: firstname.lastname@example.org Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk or contact us on: email@example.com Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk or contact us on: firstname.lastname@example.org Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk or contact us on: email@example.com Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk or contact us on: firstname.lastname@example.org Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk or or contact us us on: email@example.com Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk orcontact contact us on: firstname.lastname@example.org Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk or contact us on: email@example.com Tel: 01772 459 887 Find your Local stockist at: ororcontact us firstname.lastname@example.org Tel: 01772 459 887 Find your Local stockist at:www.bob-elliot.co.uk www.bob-elliot.co.uk contact uson: on: email@example.com Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk on: firstname.lastname@example.org Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk or contact us on: email@example.com Tel: 01772 459 887 Find your Local stockist at: www.bob-elliot.co.uk or contact us on: firstname.lastname@example.org Tel: 01772 459 887 Bob Elliot Ad 1 Logos.indd 1
esigned and manufactured in the UK, Hedkayse | ONE is a Multi-Impact, Multi-Fit and Foldable Cycle Helmet built for the urban commuter. Flexible, durable and smart, the first real leap in cycle helmet technology for over 40 years. Traditional cycle helmets are lined with polystyrene (EPS). EPS works well but only once, It deforms on impact, to provide what’s known as sacrificial protection, saving your head – but irreparably damaging the helmet. Hedkayse | ONE is lined with Enkayse™ our own material. Enkayse™ was developed to provide the same safety properties as expanded polystyrene (EPS) but recover after every impact with no loss of performance. Enkayse™ also manages smaller knocks and low impact/volume impacts, (expanded polystyrene does not compress reliably with these small energy impacts. All the energy transfers through with little impact management). Hedkayse | ONE passes European safety standards EN 1078, certified by BSI Ltd and performs well beyond these single-impact requirements having been put through the same test over 300 times and passing every time. Under controlled laboratory testing specific to European EN-1078 legal standards, using specialist equipment provided by the Sports Technology Institute at Loughborough University, 2 recorded
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impacts caused enough damage to render regular cycle helmets “unsafe” for use or purpose. With smaller impacts also unpredictably affecting the helmets ability to perform efficiently in the event of an accident. This measure of performance is represented in the standard, and thus the reason why helmet manufacturers state a cycle helmet should be replaced if even the smallest of knocks occur. Under the same conditions, the Hedkayse | ONE recorded 300 impacts still “safe” to legal standards without loss of performance. In terms of safety providing an increase in robustness and reliability 150 times that of regular helmets. The helmet reduces to approximately 50% of its width, the flexible nature of the material assisting in the helmet being able to collapse into the space required. Designed to fit head sizes 49-58.5cm. Our unique X-strap retention system enables the helmet to be simply adjusted to fit multiple head sizes, whilst our patented quick-release adjustable ratchet chin-strap (QARC) makes the helmet easy to undo but safe and secure once clipped into place. Lined with a medical-grade antibacterial liner, it’s easy to keep clean and also able to survive a good hand-wash in warm soapy water. Currently available in 5 colours of ballistic nylon, premium leather and bespoke designs on request.
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From tech to trek: Wahoo Fitness on its cycling transformation
After two acquisitions in quick succession, Wahooâ€™s tenth year has proven to be far more than just an anniversary. Rebecca Morley catches up with CEO Mike Saturnia as he talks evolution, turning points and company culture
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November 2019 | 31
ahoo is celebrating a decade in business this year. The company was founded in 2009 by Chip Hawkins, who started getting into cycling and triathlons back in the mid to late 1990s. As any good cyclist and triathlete would do, Hawkins bought the gear that goes with it and started riding with a group. “He was incredibly frustrated with the inability to line up the GPS data with the power data and the heart rate data because they all had different sources,” Mike Saturnia, Wahoo Fitness CEO, tells BikeBiz. “He built a spreadsheet so he could put all his data within that and then he started doing that for all his racing and cycling buddies, but then he thought: ‘There must be an easier way’. “He had an iPhone, which was really new at the time, and he realised that it was basically a computer on handlebars, so why wouldn’t we just use this to collect the data? So he built the Wahoo Key – that was Wahoo’s first product.” Since then, the company has launched the Tickr, a Bluetooth enabled heart rate monitor, but Saturnia says the thing that really “changed everything” for Wahoo was the launch of the Kickr.
“That took us from being a gadget and tech company to being a cycling company, because that product really gained traction and struck a chord with cyclists. “It was, in many ways, the product that pivoted us to becoming really focused on cycling. In 2016, we launched the Elemnt, which was our entry into the bike computer business, which was a new category for us. “We’ve had a series of product launches and category expansive activities. The business has really grown a lot since 2009, and has been continuing to grow rapidly even in the last couple of years.” But Saturnia says that personally, the Elemnt bike computer was a big turning point in many ways because it took Wahoo from being an indoor training company to being something significantly different, and it showed that there is an alternative in the marketplace. “The Kickr bike is such an incredible product, so much different to anything else on the market. It required an incredible amount of effort from the whole organisation to really take a simple concept of taking your outdoor bike and replicating it inside, but it really is difficult to do, and I think we did it incredibly well and better than anybody else who’s done it so far.” But how has the rest of the market reacted to these products? “On the bike computer side, the industry’s response has been great,” Saturnia says. “Our sales are growing really rapidly and so is our market share. In many ways, I’m surprised at how well the market has responded, knowing that we didn’t have a reputation in that category before. “The Kickr bike has responded extremely well, the reviews have been strong, the consumer demand has been strong. It’s a really early stage product – we haven’t even started shipping it yet – but the early signs are really positive.” Eurobike 2019 saw Wahoo launch the Kickr bike, the “first smart bike that’s built on the world’s leading indoor cycling training ecosystems”. It is the culmination of years of experience developing the entire Kickr ecosystem of integrated training products. Gaining momentum The indoor training market is one that has seen growth recently, with a technological revolution gathering momentum within sport. Saturnia says that Wahoo expects this growth to continue, both in terms of the technology but also in terms of participation. “If you think about how much indoor cycling has grown in the last five years, you think: ‘Wow, how much more growth can there be?’ If you look at the number of serious cyclists that are in the world, and then you look at the number of serious cyclists who actually cycle indoors, it’s still a relatively low percentage. In fact, it’s a very low percentage.
32 | November 2019
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“There’s a lot of upside still, from our perspective. I do think they’ll be more people coming in because it’s growing so rapidly and there is still such room for continued growth. “But that’s a good thing, because innovation and new players, hopefully innovative new players, bring awareness to the category, and drive participation. “Right now, we’re fortunate to be in a category that has so much growth potential. The more people who innovate and the more things that come in, whether they’re competitive products or not, it’s good for the category and if it’s good for the category, then we think it’s going to be good for Wahoo in the long-term.” Sufferfest and Speedplay Wahoo has also made two acquisitions recently. In July this year, it announced its intention to acquire endurance training platform The Sufferfest. At the time, the company said it increases the brands’ “combined capability to create training solutions for endurance athletes who want to get the most out of themselves”. Then a few months later, in September, Wahoo acquired pedal brand Speedplay with the intention of putting its pedals on “as many bicycles as possible and continue to drive creativity at this celebrated brand”. “They’re very different companies,” Saturnia explains. “We didn’t start off thinking we wanted to be an acquisition company, in fact it couldn’t be anything further from how we think about things, but there were good reasons for both of them. “Sufferfest was really driven by our desire to have more control over the consumer experience from an indoor training perspective, obviously a lot of people use our Kickrs, but that’s not the same. “Half of the experience is software, so we wanted to have some better control and operate in that segment, which really drives engagement. Ultimately Sufferfest is a really good training platform and we see our value proposition in really helping people perform better. “That makes sense – we participate in the hardware side of indoor training, so why not participate in the broader experience and be true to our DNA, and our DNA is driven around performance enhancement. That’s why Sufferfest makes sense.” Saturnia continues: “Speedplay is different, in fact it’s kind of the opposite. We saw Speedplay as part of how we build out our outdoor ecosystem of product. It’s got great technology, but it hasn’t thoroughly invested behind the business that much in recent years, so it fits really nicely into our portfolio of highperformance, innovative leading-edge products. “We can grow that through our sales channels, our distribution, our marketing and really just simplifying and investing in the business.” Despite already having made these acquisitions, Saturnia says it’s not necessarily something it will look to do more of in the future.
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“We aren’t really an acquisition company, we like to innovate and grow organically, so we’re not really looking to put more stuff out there – if something comes along, though, you can always take a look at it. “We’re focused on our strategy of building out our ecosystem and focusing on the cyclist and the endurance athlete, and we think a lot of that’s going to come organically.” Forward thinking So what is the company’s vision going forward? “We want to be a leader in smart training, and we’re focused on cyclists and endurance athletes,” Saturnia says. We want to build out an ecosystem of products and connect those through software, and ultimately drive great consumer experiences. We see a lot of growth in cycling, and we see a lot of growth with triathlon, and so we’ll just continue to innovate in those categories.” But speaking about what makes it successful now as a company, Saturnia says it would be hard to talk about Wahoo without talking about the culture that exists there. “What makes Wahoo successful and a special place is really the culture and that starts with the people that work here. “We’re basically a company of cyclists, and that’s one of the reasons why we’re able to launch really cool products, because we’ve got a bunch of people who are passionate and really care about what it is that they do. “We understand the user, because we’re all users ourselves. That authenticity is, in our minds, the secret to our success. “That’s the reason Wahoo is successful. It started with Chip, when he founded the company and it carries through today with the 200 or so employees that we have now. “They all have a very similar mindset, very entrepreneurial, very much in tune with the industry that we serve, and passionate about delivering innovative, exciting stuff for the users, because we’re kind of doing it for ourselves.” n
November 2019 | 33
minutes with... BikeBiz catches up with KinesisUK following the launch of its first e-bike at the Cycle Show this year
Can you give us a little background on the KinesisUK brand? KinesisUK is one of two in-house bike/accessory brands of Upgrade Bikes (DMR being the other) and comes into its 21st year in 2020. It started with us importing some stock frames from Kinesis in Taiwan, but we quickly wanted to alter the designs to suit the UK. By combining our designs and detailing with the Kinesis manufacturing and materials innovation, we produce bikes ideally suited
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to the UK market. The Kinesis factory gave us marketleading technical benefits, like their own high-grade Kinesisum Alloy and SPF (Super Plastic Formed) tube processes. Being small, we can move quickly and are often leading the trends such as flat mount disc brakes and large clearance gravel bikes. For the first fifteen years, KinesisUKâ€™s designs were managed by Dom Mason, who went on to set up Mason Cycles. His brother Damian Mason, one of Upgradeâ€™s
directors and the “DM” of DMR, now heads up the internal design team and the process very much draws on many combined years of industry experience, personal knowledge as well as brand ambassador and market place feedback to create multi-award-winning bikes. What is KinesisUK’s vision? We succeed in our goal to bring a high quality framesets to market that are well-priced and on-trend. Our dealers can sell them an accessory or, more often, work closely with the customer to build their dream bike and further their cycling enjoyment. KinesisUK launched its first e-bike – Rise – at the Cycle Show this year. What can you tell us about the build? We had a very positive response to the launch, which was fun as many did not see it coming. The Rise is our first model presented from our KinesisUK E-Division. It’s a progressive geometry trail hardtail with high-quality build. We have chosen the Fazua drive system for its lightweight and simple operation. It offers a very natural ride feel with smooth progressive power delivery and mechanical de-coupling once 15.5mph is reached, or the rider is freewheeling. This means the power comes in and out very smoothly and the ride feel is very organic compare to more powerful systems. The emphasis is on maintaining the natural mountain bike ride experience. Riding the Rise is very much like riding a well thoughtout progressing trail bike, but like you’ve got your “best legs day” every time. The lightweight battery/ motor system makes the Rise easy to hop and pop like a normal bike and more enjoyable in the single track. We say: “Be a rider, Not a passenger”. Our sales team are currently introducing the Rise to dealers and pre-orders are being signed for first delivery in February. Dealers will be visited with demo bikes in December and we encourage those interested to get in touch with their Upgrade sales representative or contact the main office to book a visit. What does KinesisUK offer that its competitors perhaps do not? We have a very strong consumer following from our 21 years. Our Facebook and Instagram content, website and front- line advertising, coupled with strong representation at public shows and events backed up by sponsorships and our Ambassadors programme that feeds content to us constantly. We produce strong and high-quality messages, backed up by high-quality products that inspire customers to seek out KinesisUK.
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We have a very UK perspective on our designs too, and that is recognised by our customers along with our strong customer service. Tell us about the KinesisUK wheel programme. We are phasing out our KinesisUK alloy wheels and have stated a new range under the brand Sector wheels. This allows us to be more accepted by the consumer as an independent wheel brand and to introduce a wider range of materials. We recently launched our new 29er MTB trail wheel, the 9i with its innovative Carbon-Innegra rim material. This increases comfort through compliance and strength through it armour of Innegra material. Next is the “GCi” gravel wheelset, arriving in November, which will also feature the Carbon-Innegra rim technology. Our DH9i and DH7i rims will come soon after plus our range of alloy wheels. All Sector wheelsets come with lifetime warranty and a crash replacement programme is in place. We are also offering a full rim programme for dealers who wish to do custom-build. What are your plans for 2020 and beyond? We will continue to push our key categories of Adventure, Road, Cross and MTB but a large amount of our energy will be going into our E-Division products. The Rise e-trail hardtail will be available in February with two more e-bike models being launched at COREbike show in January. Our 21st year is going to a very, very exciting one. Roll on 2020! n
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Merging shop and brand: The secret to long-term success?
Pearson Cycles will celebrate an incredible 160th anniversary next year. Rebecca Morley caught up with co-owner and director William Pearson to find out more about the world’s oldest bike shop Can you give us a little background on the shop, and your sustainable clothing range? We now have two shops – the second opened in 2011. The Sutton shop is the original and it goes back to 1860. We’re almost 160 years old – it’s the oldest bike shop in the world, according to the Guinness Book of World Records. Myself and [co-owner] Guy are the fifth generation to take on the shop, and we’ve been here ourselves for around 20 years. Our next bit of the business – which is a real focus for driving both online and in-store – is to launch our own sustainable clothing range.
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Guy and I felt we had a real responsibility to make it sustainable. There’s so much waste and pollution created from clothing, and it was also a real opportunity to be able to start championing that side of things, where the bigger brands are probably so big that they can’t really turn that tanker very quickly. We’re not quite 100% sustainable as some components are very difficult to find [in a sustainable way]. We have three areas: road, adventure and urban. Those are the main specialist categories that we tend to have in-store. The market we have generally revolves around that.
But it all ties together – the bikes we have are designed so that they prop up those three categories. We’ve got a road range, an adventure range and an urban range. If you’ve got a road bike, then you’ll need bib tights, bib shorts and certain jackets, and the same applies with the adventure and urban. Ultimately it’s about us having a very boutique category of bikes, clothing and accessories that all fit together in a very easy-to-understand bundle. What made you decide to launch your own brand? Pearson has always had its own brand of clothing. It’s been sourced through typical Italian factories, and although it’s good quality, they weren’t really touching on the sustainability element. We quickly realised that it had to be done off our own backs; that we had to specifically search for the right fabrics and designs to make it both sustainable and ideal for our customers throughout multiple categories. Stocking lots of third-party brands, certainly within store, wasn’t really building much value beyond just selling someone else’s brand, which, as many shops will know, is often just cheaper to buy on the internet.
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Potential customers would come in, try something on, get the size, and then disappear and find a cheaper price online. Being able to offer something unique and own-brand built value into the business, and with the online side of things, we had a lot of opportunity to be able to sell abroad as a British heritage-style brand. Going back to the stores, what’s the secret to your success and longevity? Ultimately I think it’s having exemplary customer service all the way. It may sound obvious, but the customer always comes first, and that goes a long way. You have to make sure every customer leaves the store wanting to ride their bike more, even if they haven’t necessarily bought anything. Our main objective is to make the world want to cycle. We’re very keen to maintain that, and we do it through well-educated, experienced staff, but whom also have empathy for people who may not know as much about cycling, and aren’t worried about asking certain questions. Cycle shops can be quite dauntings places. Unfortunately I think this is doubly true for women, where the look and the feel of the store can often be quite intimidating.
November 2019 | 39
Co-owner and director William Pearson is part of the fifth generation to run Pearson Cycles
What are your plans moving forward? We may consider more shops. I think they’d be on a more boutique basis – we’ve seen that a lot of brands, the bigger brands, have been side-stepped a little bit by new kids on the block. For example, Canyon has come in and going direct to consumer, and where you’ve got the major American brands like Trek and Specialized, they’ve been left lagging a little bit, although I think they’re doing generally okay. It’s just how long that traditional model of selling bikes through dealerships is going to last, and how long it might be until they are going direct to consumer, or a format of it. From that perspective, we wonder what the future of big bike shops are. What will finally happen is that big brands will eventually just cut out the middle man, and either go direct to consumer online or start bringing out their own stores. We ally with mainly with Trek, Specialized and Brompton in store, but online we are purely Pearson. I think it makes more sense. Rather than having everybody else’s brands online, you end up in that position where you’re competing against the lowest common denominator of who’s going to sell them the cheapest.
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From a more sustainable future, we feel that the own brand route is a sensible way to go and we feel we’ve got a good name and reputation to back that up. How do you think the IBD market has changed in recent years? I think there’s been a move towards more serviceorientated businesses, shops with more servicing going on and I think the figures show that a lot of the workshop activity is increasing and bike sales are generally dropping. Unless you are into e-bikes, there doesn’t seem to be a major increase in that. I think servicing is really a major part, as people go online and rely less on dealers to sell them bikes and parts. Much more service-orientated independents will do well. Those that are hanging onto a more traditional model of bike retail are likely to be the ones that will suffer more. I don’t think I’ve seen retail change as quickly as it has done in the last five years. It’s really taken the world by storm online and the ease of the various channels that you can buy everytime you go online and touch digitally is generally, your social channels, they’re selling you things. It’s hard to get away from it. We are certainly here for the long-term, and a lot of our beliefs are in legacy and sustainability for the next generation. n
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E-bikes and accessories 2
Distributor: Silverfish UK
Designed to be the perfect do-it-all e-bike, the Ridgeback Arcus uses the Sport Drive e-bike motor system, which is a lightweight fully integrated motor offering smooth power delivery and improved aesthetics. Equipped with full length mudguards and an integrated rear pannier rack and finished with Shimano’s Altus M2000 drivetrain and MT2000 hydraulic brakes, the Arcus really is ready for anything from urban streets to towpaths and bridleways.
New for 2020 the Batribike Gamma has an in-frame battery and 70Nm centre motor. Other features include Shimano hydraulic disc brakes, central LCD and a choice of colours. Step-through or crossbar styles available. Powered by Promovec Danish design and electrics. Industry-leading, transferable warranty of 3 years on the battery and motor. RRP from £1699. Dealers wanted – exclusive areas available.
The perfect Enduro e-bike. The 2020 Crafty R features the Bosch Performance Line G4 CX system w/Intube PowerTube 625Wh Bosch battery, Kiox On Board computer. The Stealth Alloy frame has updated Zero Suspension kinematics with 150mm of rear travel. With 29 wheels it is a fast-rolling all-mountain platform which delivers better traction under the added power from the motor to propel you faster, for longer, covering more ground in less time.
The 400WH fully integrated Bosch battery allows the rider to travel up to an impressive 135 miles. The trusted Active Line Plus motor from Bosch performs over 1,000 measures per second to help provide the optimum level of assistance throughout the users ride and provides up to 270% power output. Complete with Intuvia display, the Centros is a stylish electric bike perfect for tackling hills, the daily commute or cycle touring.
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Sector E-Bike tyre
Aventor City E Handlebar Bag
Distributor: Madison, Raleigh, Bob Elliot, I-Ride
Distributor: Greyville Enterprises Ltd.
Non-stop energy! The Contact Plus is the Continental specialist for e-bikes and rental bikes. An all-rounder for roads and paths whether you’re leisure riding, commuting or adventuring With a safety rating score of 7 from 7, the SafetyPlus construction is extremely resistant to cuts and piercing without being excessively heavy and has been independently tested to up to 30% tougher than competitor tyres. ECE-R75 certified for up to 50km/h.
Compact well thought out handlebar bag with integrated transparent smartphone case – phone can be used whilst protected inside the bag. Complete with shoulder strap, internal pockets and reflector with total weight 200 gr. and load capacity of 7 Kilos. Includes the KF864 Klickfix bracket specially designed for E-Bikes with fittings for bars from 22.0 to 31.8. Oversized width to allow for e-B=bike D=display though remaining compatible with all other Klickfix systems.
Exclusively developed to withstand the rigours that the increased average speed and power e-bikes place on their components, Hutchinson’s Sector E-Bike tyre delivers excellent lightweight performance and grip in a rough pavement, cobblestone or even gravel-capable hardskin 32mm package. Comfortable under the most challenging cycling conditions, Tubeless Ready and textile grid reinforcement technologies keep you rolling no matter the terrain.
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The compact shape of the Camden MIPS creates attractive style while still providing extended coverage, and the plush anti-microbial padding keeps you comfortable over the course of a day from your morning commute to rolling with friends for an evening show. The integrated rear light makes the entire rear of the helmet glow red, for substantially increased visibility on the road, and the Roc Loc City Air system provides superior fit comfort with enhanced ventilation via four large vents that are easily adjustable on the fly.
November 2019 | 43
Square Trekking E-Bike
eCare Maintenance Sprays
Distributor: Tandem Group Cycles
Distributor: Moore Large & Co
The ultimate journey companion, this highly capable E-Bike is equipped with high-end components and superb features for exceptional reliability, comfort and control. Internal cable routing, plus neatly integrated rack, fenders and lights give this bike a clean and elegant appearance. A Bosch Performance CX motor gets the work done while Shimano Deore components take care of gearing duties.
Powered by a Promovec mid-motor, the all new Dawes Central offers the reassurance of 2yr battery/3yr motor UK warranty. Fitted with everything you need for a comfortable ride, it’s also amazing value at just £1,499.99. One frame style and size also means stockists don’t need to invest huge amounts of cash or floor space to cater for a large proportion of mainstream customers.
The perfect maintenance pack for every eBike. Contains Connection Spray to keep electrical contacts functioning at peak efficiency and specially formulated Foam Cleaner Spray to take care of dirty frames without using water. Also includes Degreaser Spray, Lube Spray and Wax Polish to keep your eBike looking fresh and ready to ride.
The HSD is easy to handle, easy to share, extremely comfortable to ride, carries a whole lot of cargo—and all that in a compact design that’s shorter than a standard bicycle. With a maximum gross vehicle weight of 170 kg (374 lb), it’ll carry a kid plus a week’s worth of groceries or camping equipment. The HSD can be parked vertically to go into small spaces and elevators, and flat-folded in seconds to fit into SUVs or station wagons.
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Eddy Current Tyres
Distributor: Raleigh UK
Distributor: Ison Distribution
The revolution of E-MTB has led to Schwalbe’s first real E-MTB specialist tyres for All Mountain and Enduro. The Eddy current allows uncompromising riding even uphill, takes fierce acceleration as well as technical riding on the trails. The tyres are designed with technical precision, Addix soft compound means the best possible grip whist being e-bike certified and tubeless ready.
The E-Cargoville LJ 70 makes moving big things easy. Using our cargo bike helps to actively promote the change in mobility, to avert gridlock and to improve air quality effectively. Riding a cargo bike is often not only the environmentally friendliest, it’s also the fastest mode of transportation in the city. No matter what or whom you are transporting, the combination of the perfectly integrated and powerful Bosch drive unit with the natural riding characteristics of the E-Cargoville LJ, makes for an easy ride even under heavy load.
Renthals proven high grade 7050 T6 aluminium and variable gauge taperwall tubing is the key ingredient of the Fatbar. With careful and efficient use of material, they have massively reduced the weight to a trail-worthy 315g. At the same time performance levels retain the same legendary strength and durability and match the stiffness of the original Fatbar, and now rated for E-Bike usage!
The Simplon Rapcon PMAX is the latest e-mtb offering from the Austrian company. This full carbon trail/enduro bike features an integrated 625Wh battery and offers a dual battery option with an external 500Wh battery available to fit on the down tube. It is a 150mm travel bike as standard but has the option of 170mm front and 165mm rear running on 29” wheels with flip chip geometry for a 27.5” rear wheel when using longer forks.
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SM E Saddle
Taya e-Bike series chains
Distributor: Hope Technology
Distributor: Extra UK
Distributor: Oxford Products
• Specifically designed for the latest breed of mountain e-bikes • Designed for maximum ground clearance • 155 and 165mm length • Forged and CNC machined 7150 series aluminium alloy crank arms • Optimised Q-factor for compatibility with most frame/motor combinations • Compatible with motor systems using an ISIS spline axle/crank arm interface • Self-extracting system for easy fitting and removal
Tailored for prolonged seated climbing and particularly steep ascends, the Ergon SM E saddle is available in both men’s and women’s variants, specifically designed for the different requirements of male and female anatomy. OrthoCell Inlays in the seating area generate the best possible pressure distribution with more durability and less weight than gel padding. The rear ramp supports the rider better in steep uphill-riding situations when seated, with saddle contours that facilitate the change to the downhill position when riding behind the saddle.
With a lower top tube for ease of use, the Samedi 28 is both comfortable and dynamic. It’s very individual style is chic with its characteristic Moustache handlebar that won’t go unnoticed, and it’ll quickly become your ideal companion for going to work in the week and for getting about at the weekend! Thanks to its centre of gravity that’s been lowered further for this 9th season, the Samedi 28 is a model of balance. It is available in Standard or Open versions. On the Samedi 28.2 and 28.3, the Bosch Active Plus motor is ultra-natural and silent, ensuring a pleasurable ride!
Taya are reacting to the growth of the e-Bike market by releasing their new range of e-bike specific chains. Available as either an seven/eight, nine, ten or eleven speed the chains have incredible durability able to cope with over 7000kms of riding thanks to the Diamond Hard Technology which increases surface hardness by 25% and minimizes the wear on the group set. All this added strength does not have an impact on shifting performance due to the inclined outer bridge on the chains.
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NOW DISTRIBUTED BY MADISON Speak to your local Madison sales agent for information about our new stocking in programmes to suit all budgets.
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Clout1 Hydraulic Front & Rear Disc Brake
Distributor: Greyville Enterprises
Already well known for an extensive range of caliper brakes Acor now supply both mechanical and hydraulic disc brakes. ABR21504 hydraulic disc brake set for front and rear weighs in at 142gr per wheel. The 160mm rotors have dual-piston system for smoother operation and longer life for the semimetallic pads. Can be used with the easy to fit ACB21402 Inline Cable Adjusters. ABR21405 offers a complete set front and rear cable operated mechanical disc brakes including 160mm rotors.
After stellar reviews from media and riders alike, the Dominion A4 has firmly put Hayes back at the top of the disc brake market. The 4 piston caliper features a dual bleed port system to help you get the perfect bleed every time, as well as Hayes unique Crosshair alignment system which makes set up a breeze. Master cylinder levers pivot on sealed bearings, and the dead stroke has been tuned to the minimum for the ultimate lever feel.
Distributor: Extra UK Due to extremely efficient thermal management, Catalyst provides notably shorter stopping distances with very low wear rates under hard braking, exceeding the current industry leaders. The increased performance over OEM rotors is especially noticeable when used in conjunction with SwissStop Disc RS and EXOTherm 2 pads.
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Distributor: Bob Elliot & Co The Clout1 is Clarks new hydraulic brake system which has the capability of a much higher end brake in the market, providing the rider with greater power, consistency and feel all at a price that is designed to compete with entry-level brakes. Clout1 has been built on the foundations of the hugely successful M series brake range, maintaining superb quality and reliability even at this lower price point.
November 2019 | 49
BRS 100 Dual Pivot brakes
Full Stop Disc Pads
MT4 & MT5 eStop
SLX M7120 4-piston brakes
Distributor: Ison Distribution
Distributor: Oxford Products
Well thought of Taiwanese/ Japanese component company Dia-Compe have a multitude of classic, old school brake levers and callipers in their range.The BRS 100 callipers are dual pivot, short drop road callipers (39-49mm). Produced in cold forged alloy, these are lightweight (178g), with an indexed quick release function.
Brake pads should stop bikes not profits, and the Oxford Full Stop disc pad range provide great quality braking without breaking the bank. With the disc pad range including sintered, semi-metallic and alloy compounds there are pads for all riding demands and are compatible with all braking systems such as Magura, Shimano and Sram.
Distributor: Magura Bike Parts UK
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With its new eStop brakes, Magura presents two disc brakes that are specially adapted to e-bike requirements. In combination, the new Sport pads and the MDR-C or MDR-P rotors offer increased braking power and stability for e-bikes. Magura offers two models, one with 2 pistons (MT4 eStop) for City / Trekking and the other with powerful 4-piston brake calipers for E-MTBs (MT5 eStop).
Bringing the extra bite of 4-pot braking down to the SLX level, these are the most affordable 4-pot brakes yet from Shimano. With an I-SPEC EV lever that has an additional contact point and optimised ergonomics paired to a caliper with quicker piston retraction and a 10% increase in braking power these are the ideal brakes for anyone who needs powerful and reliable braking in all conditions.
Ergopower Super Record 12x2 Speed Disc Brakes
Full Stop Brake Disc Rotor
Essential disc brake tools
Distributor: Ison Distribution
Distributor: Oxford Products
Distributor: Silverfish UK
British road component brand Genetic, offer a couple of brake options, in their line-up. If you you’re looking for rim brake callipers, suitable for Touring, Cyclo Cross or BMX-racing. Shown here are the brand’s low profile Mini-V brakes. These offer high power braking performance without the need for a specific V-type brake lever, as is required with conventional long arm V-brakes. Featuring, cold forged alloy arms, angle adjustable V-brake pads. Front and rear options. With a £11.99 RRP, these are certainly worth bearing in mind.
The whole Full Stop braking range from Oxford offers high-performance braking control at a very affordable price and the disc brake rotors are no exception. The range encompasses 140mm, 160mm, 180mm and 200mm rotors which attach with a 6 bolt IS fitting. Made of stainless steel they are built to last and consistent performance is guaranteed through their excellent heat dissipation.
Stainless steel 58mm clam slides onto the rotor between disc brake pads for adjustment and alignment purposes. Alloy steel 10in rotor truing fork is ergonomically designed featuring two laser-cut slot for different laser ratios and precise adjustment. This 9” disc brake piston press is made of hardened steel/TPR, features a wedgeshaped end of 29mm in width. All tools available separately. RRP £39.97 (all three tools).
Distributor: ZyroFisher The new mechanical controls for the Ergopower Super Record 12x2 Speed Disc Brake offer an ergonomic, safe & comfortable grip thanks to Vari-Cushion technology, essential for those who stay on the saddle for several hours. A concentration of technology and experience, starting with the “one lever-one action” function, helping avoid shifting errors at tired or distracting moments along with the multiple shifting option which allows updownshifting by up to 5 sprockets at a time.
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November 2019 | 53
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EPOS & COMMERCE
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BIKE LABELS, BOTTLES, BAGS & GENERAL PRINT
ABUS & EXTRA UK AXIS Mk 7 1150 LUMENS HELMET MOUNTED
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Bob Elliot and Co Ltd Unit C4 Binary Court, Matrix Park, Western Avenue, Buckshaw Village, Chorley, PR7 7NB Tel: 01772 459 887 Web: www.bob-elliot.co.uk
Pitbitz Ltd Unit 6 Thorpe Drive, Thorpe Way Industrial Estate, Banbury, Oxon, OX16 4UZ Tel: 01295 269333 Web: www.gazeboshop.co.uk and www.thebikeboxcompany.co.uk
The Bikebiz DIRECTORY 2019 is out now, providing the industry with a must-have guide to the UKâ€™s retailers, distributors, manufacturers and related businesses.
M&J Distributors Ltd Unit A, Hanix Buildings, Windmill Lane, Denton, Manchester, M34 3SP Tel: 0161 337 9600 Web: www.mjdist.co.uk
Jungle Products Ltd Unit 3, The Cedar, New York Mills, Summerbridge, HG3 4LA Tel: 01423 780088 Web: www.jungleproducts.co.uk and www.santacruzbikes.co.uk
Cooke Components Unit 7C Cufaude Business Park, Cufaude Lane, Bramley, Hants, RG28 5DL Tel: 01256 880739 Web: www.cookecomponents.co.uk
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DISTRIBUTION AND WHOLESALE
E-COMMERCE AND EPOS
EVENT ORGANISERS, HOSTING, HOLIDAY AND HIRE
MARKETING, PR AND CONSULTANCY
MEDIA AND PUBLISHING
ORGANISATIONS, CHARITIES AND ASSOCIATIONS
RETAILERS, WORKSHOPS AND MAIL ORDER
SERVICES AND TRAINING
Oneway Distribution BV PO BOX 12, 3000 AA Rotterdam Tel: 0031 10345 3510 Web: shop.o-w-d.nl
Fibrax Ltd Queensway, Wrexham. LL13 8YR Tel: +44 (0)1978 356744 Web: http://www.fibrax.com
Schwalbe Tyres UK Ltd Schwalbe Centre, Hortonwood 30, Telford, Shropshire, TF1 7ET Tel: 01952602680 Web: www.schwalbe.co.uk
Bike Rental Manager c/o H W Fisher & Co Acre House, 11-15 William Road, London NW1 3ER Tel: +33 4 66 03 14 32 Web: www.bikerentalmanager.com
The Cycle Division Ltd Units 17 & 18, Park Valley Mills Meltham Road, Huddersfield, Yorkshire, HD4 7BH Tel: 0845 0508 500 Web: www.thecycledivision.com
Yellow Jersey Prospero, 73 London Road, Redhill, Surrey, RH1 1LQ Tel: 0333 003 0046 Web: www.yellowjersey.co.uk
Rozone Limited Queen Street, Darlaston, Wednesbury West Midlands. WS10 8JB Tel: 0121 526 8181 Web: www.rozone.co.uk
Walkers Cycle Components Ltd 22 Holywell Road, Leicester, LE2 8SG Tel: 01162 833885 Web: www.walkerscycles.co.uk
V12 Retail Finance 20 Neptune Court, Vanguard Way, Cardiff, CF24 5PJ Tel: 02920 468900 Web: www.v12retailfinance.com
Cycle Expo Yorkshire YorkshireEvent Centre, Harrogate, HG2 8NZ Tel: 0113 394 6130 Web: www.yorkshirecycleexpo.co.uk
Velotech Services Ltd 26 to 27 WesternRoad, Stratford Upon Avon, Warks CV370AH Tel: 0845 475 5339 Web: www.velotechservices.co.uk
EBCO 5 Pegasus House, Olympus Ave, Warwick, CV34 6LW Tel: Tel +01926 437700 Web: www.ebco-ebikes.co.uk
Reece Cycles plc 100 Alcester Street, Birmingham, B12 0QB Tel: 0121 622 0180 Web: www.reececycles.co.uk
Dexshell Unit F1-F3 Longford Trading Estate, Thomas Street, Manchester, M32 1JT Tel: 01618644666 Web: www.dexshelltrade.com
Invisiframe Tel: 01743 232297 Web: www.invisiframe.co.uk
The Bikebiz DIRECTORY 2019 is available to view online at www.bikebiz.com
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A look ahead to upcoming cycling industry events...
ROULEUR CLASSIC 2019
31st October–2nd November, Victoria House, London ‘There is nothing like the Rouleur Classic – all the best brands in one place, rubbing shoulders with legends of the sport, enjoying top class food and drink. Join Greg LeMond, Phil Anderson, Sean Yates, Mat Hayman, Damiano Cunego and many more to be confirmed. All the best brands under one roof with all their best kit - the newest releases and most unique product collected for your pleasure. Once in a lifetime opportunities to experience the history of road cycling through the treasures of the past.’
PHILLY BIKE EXPO
2nd-3rd November, PA Convention Center, Philadelphia ‘The Philly Bike Expo was founded by Bilenky Cycle Works in 2010 as a way to promote cycling culture. The annual show includes exhibiting companies from across the spectrum of cycling, as well as a rich array of side events including demonstration rides, riding skills exhibitions and group rides. The expo also brings together the individuals and organisations who further bicycle infrastructure, legislation and promote bicycle culture in all its diversity as the sane choice for individual and planetary health.’
26th-28th January, Whittlebury Hall, Towcester ‘COREbike will return to Whittlebury Hall on 26th-28th January to kick-start the 2020 industry calendar. Exhibitors are set to include 2pure, Bergamont, The Bicycle Association, Cannondale, Chicken CycleKit, Citrus-Lime, Endura, Exposure Lights, Extra UK, Hope Technology, Hotlines, i-ride, Ison Distribution, Lyon Equipment, Magura, Moore Large, Oakley, Silverfish, Upgrade, VeloBrands, Windwave and ZyroFisher.’
THE BIKEBIZ AWARDS September 2020
The BikeBiz Awards will return for its 12th year in 2020, offering an array of expertly-curated categories designed to reflect the varied and vibrant nature of the sector: from prizes that honour local independents and distribution giants through to accolades for innovative brands and those providing essential services to the industry including training, advocacy and beyond. More will be revealed in due course, but if you’re interested in being involved, please contact Richard Setters via firstname.lastname@example.org
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