FEATURE FEATURE someone’s back pocket, but that it will compact enough to make a
Cycle locations in York differenceHeaven, when it goes inthree their bag.”
The first sample of the final design was delivered to Terry in July
Andy Shrimpton, managing director | cycle-heaven.co.uk 2017, at which point he was still working from cafés, showing raw prototypes to potential investors and asking them to picture the We have three a big finished helmetworkshops as he’d hadin inYork, his mind forstore six years. At last,Skillset it was changes as technology changes, ten years ago disc brakes weren’t a thing. People I now would describe as a destination store, where in his hands. “It was another special moment,” he says. “I was have come to trust and value the mechanics. One we cover most categories in the market, and a really happy with it. I still am.” of ours has been with us 15 years, another joined more specialised store which focuses on folding Four months later, on 10th November 2017, LID launched a us five or six years ago. They really know their bikes. If you’re strong in the workshop it gives crowdfunding campaign through Indiegogo and by the New Year stuff and would go up against anyone. customers confidence in what you do rather had smashed its target. Now, a year on from the launch, hundreds It’s not well paid or easy work but if you are than just flogging bikes. of helmets have been sold and the buzz continues to grow. flexible and accommodate your mechanics’ Our workshop tends to be full all year around, needs it works for everyone. It’s also believing and customers What’s next?come back. If you have staff who in what we do, we are very values-driven in the are trained in both repair and retail and More sizes, including a children’s range, are coming early 2019, workshop. We want to convert the world to technical mechanics, you have a much more and there is no shortage of ideas for what will follow. A range because we think it will make the world flexible labour force, you can move them of helmet accessories, such as rain covers and winter liners,cycling is a better around depending on demand. set to follow too. Most of all, though, Terry sees LID as an enabler place. I wouldn’t do it for money. of mobility: “The scope is endless, especially with this new category of electric scooters which have exploded in the US and are now coming to Europe. When I started on this in 2015 that wasn’t on anyone’s radar; it all happened in the last year. So, the future is exciting.”n
‘Lots of people think sporty cycle helmets look silly, which they do!’
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PERFORMANCE COMPONENTS
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