Chris Yates, Extra UK
Clare Maltby and James Austin, Sustrans
Extra UK has appointed Chris Yates as a brand specialist. Yates joins as additional support for four brands from the Extra portfolio: fizik, Crank Brothers, Brooks and Pirelli. On what he is most looking forward to in his new role, Yates said: “Getting really indepth with the brands and products and then bringing that knowledge to the dealer base and being able to support them by giving them the tools to bring those products to life for customers. “And what sets IBDs apart is their customer relationships and their product knowledge. Anything that I can do to support those factors has to be a good thing.” Yates has been in account management in the bike industry for the last ten years and prior to that, was a regional development manager at British Cycling. Yates can be contacted on ChrisYates@extrauk.co.uk or 07436 177 301.
Sustrans has made two senior appointments. Clare Maltby has been appointed as England director for the Midlands and East region, following a period as the interim director, and James Austin takes up the post of London director. Clare Maltby At Sustrans, Maltby will focus on moving forward the Paths for Everyone project to improve the National Cycle Network. She will also oversee work with local authorities in the region to make street changes, which were made in response to the COVID-19 pandemic, permanent, as part of the liveable cities and towns agenda. Austin will be leading Sustrans’ work with partners across the capital to create streets that provide space for people to walk and cycle safely, and supporting the delivery of Transport for London’s Healthy Streets programme in all London boroughs. Both will report to Matt Winfield, England director.
Rob Keates, Tredz
Emily Cherry, The Bikeability Trust
Halfords has appointed Rob Keates as managing director of Tredz, as well as director of transformation for Halfords Group. Tredz operates through tredz.co.uk and two retail stores, stocking over 500 brands. Keates joined the business on 15th June from O2 where he has spent the last seven years in a variety of roles across e-commerce, retail, digital technology and operations. Graham Stapleton, CEO of Halfords, said: “I am delighted to welcome Rob as the MD of Tredz and to the senior leadership team at Halfords. He brings a broad range of expertise across digital transformation, retail, customer experience and sales, and will be a great addition as we continue to grow our performance cycling brand, Tredz and to the whole business as we continue to deliver on our service-led strategy.”
The Bikeability Trust has appointed Emily Cherry as its new executive director. Cherry has over 20 years of experience working in children’s charities, including at NSPCC, Barnardos, Internet Watch Foundation, Peace One Day and the Children’s Society. Cherry said: “I know first-hand as a parent the importance of children gaining self-confidence and skills through vital Bikeability training. I am grateful for Paul Robison’s commitment to the Trust and establishing such successful foundations. I am delighted to be taking on the task of expanding the Bikeability programme and ensuring more children are taught to cycle to the National Standard. The COVID-19 pandemic has created challenges for the current delivery of training, but we also know how some families are using this period to rediscover the joy of bikes.”
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20-21 BBJuly20 Appointments Final 2 +pics .indd 21
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