BikeBiz July 2020

July 2020

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‘As transport evolves, we must evolve with it, and the launch of MMB represents a significant widening of the scope’

CONTENT Editor James Groves james.groves@biz-media.co.uk

Graphic Designer Julie Miller info@jellymediauk.com Production Manager Sarah Lamb sarah.lamb@biz-media.co.uk

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MANAGEMENT Media Director Colin Wilkinson colin.wilkinson@biz-media.co.uk

Printed by Buxton Press Ltd ISSN: 1476-1505 Copyright 2020

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THE EDITOR

A matter of when, not if As I begin to write this welcome, our Prime Minister is clearing the way for thousands of business reopenings across the UK. In England, at least, this is undoubtedly the largest single leap toward normality yet. Hopefully, it paves the way for many businesses to rebuild after an immensely difficult lockdown period. It will also result in the eradication of some truly awful COVID barnets – mine included – which can only be good news.

From a cycling industry perspective, we must hope that common sense will prevail in our gradual return to normality. Active transport has indisputably played a vital role in keeping our country running. It would be a shameful waste to allow this opportunity to fade, with commuters reunited with public transport and bikes returning to sheds.

Sooner or later, a transport revolution will be required not only to minimise carbon footprint, but to improve public health and reduce congestion. The responsibility for such a revolution, however, cannot fall solely on cycling’s shoulders. No matter how much we lobby, persuade and promote, there will always be a significant percentage of the population who simply do not wish to ride a traditional bike to and from work on a daily basis. It’s possible, however, for cycling companies to reap the benefits of a ‘new normal’ by endorsing green transport as a whole.

With that in mind, I’m delighted to unveil micromobilitybiz.com (MMB), launching on 1st July. Delivered by the BikeBiz team, the standalone title will focus on sustainable transport solutions, from e-bikes and e-scooters to sharing and hire schemes. It is the only dedicated trade news service for this burgeoning sector. As transport evolves, we must evolve with it, and the launch of MMB represents a significant widening of the scope as we help to deliver a greener future.

Cycling purists rest easy; BikeBiz will remain focused on the bike trade, and the bike trade only. For more information on our exciting new title, please contact the team using the details below.

James Groves

Editor james.groves@biz-media.co.uk

Editorial: 020 3143 8779 Advertising: +44 (0)7794 805 307

THE TEAM

Staff Writer Rebecca Morley rebecca.morley@biz-media.co.uk

Rebecca Morley

Richard Setters

Julie Miller

Staff Writer rebecca.morley@biz-media.co.uk

Sales Manager richard.setters@biz-media.co.uk

Graphic Designer info@jellymediauk.com

+44 (0)203 143 8777

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JULY 2020

6

15

Points of View Three cycling industry peers weigh in on sustainability and diversity

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USE: The story so far USE turned 30 in May. BikeBiz catches up with MD, chief designer and founder Roger Sparrow

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Revitalising retail Rebecca Morley looks at the future of high streets post-COVID-19

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E-bikes: The only credible long-term alternative Gocycle founder Richard Thorpe reflects on missed opportunities, long-term investments and incentivisation in an ever-growing sector

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A life-changing moment The ongoing pandemic will undoubtedly have a significant impact on the way we travel. Rebecca Morley reports

36

Five minutes with‌ FFWD This month, BikeBiz catches up with Dutch wheel brand FFWD

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IBD Focus Safe, protective and dealer direct: ArmaUrto on aiding IBDs

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Sector Guides July’s guide rounds up lights, brakes and triathlon

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@bikebizonline

bikebiz

22/06/2020 19:01

POINTS OF VIEW

A greener normal for cycling

By Tom Hares, CEO and co-founder, Buzzbike

W

e’re all too aware of how the coronavirus pandemic has radically disrupted the lives of people living and working in the UK. Perhaps more than any event before it, the lockdown has required us to reconfigure our idea of cities and, in particular, the way we get around them. It’s clear that commuter habits are set to change and, with cycling at the forefront of this transport revolution, the ‘new normal’ stands every chance of being a greener normal. There remains, however, the opportunity for the cycling industry to play a far bigger role in this narrative than it currently is. In order to become an even greater part of this green transformation, the cycling world needs to address its own environmental impact.

The rise of cycling Many have adopted alternative methods of travel as a response to the dangers of using public transport during the pandemic; the abrupt change has only served to highlight how behind our cities are in terms of accommodating cycling. Unlike most European capitals, the cycling culture and systems of UK cities are largely underdeveloped, making it an option for only a small group of commuters.

Yet, in recent weeks, bike lanes have been popping up everywhere and more people than ever have been getting into cycling, many for the first time. As the streets begin to be reimagined to meet the increasing demands of a cycling public, the Government has pledged £2 billion to improve existing infrastructure and top businesses have called for the pandemic recovery efforts to have an environmental focus.

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With the backing of both Government and business, achieving a greener normal should be within our grasp. Cycling enjoys a wealth of environmental benefits, so it’s only right that it be looked to as the answer to a more sustainable commute.

But promoting cycling as an exemplary green alternative is somewhat undermined by the fact that the cycling industry itself is long overdue for a sustainable shake-up.

What would a greener normal mean for the cycling industry?

Making a standard bike is an energy-intensive process. Add to that the tyres, lights, and then shipping these products around the world. It seems so wasteful that many bikes are then left to deteriorate in sheds up and down the country.

The makeup of cycling products is derived from a need for function, durability and, above all, safety, but technology has developed such that these can remain priorities while still finding more environmentally-friendly alternatives. Some cycling brands such as Green Oil and Presca Teamware are pursuing such efforts, placing sustainability at the core of what they do. There’s been a clear shift in the public consciousness within the last few years that we have been slow to follow; it’s now time to catch up and enable consumers to make greener choices when cycling.

There is so much to be celebrated about this recent surge in cycling; it has demonstrated that there is a real opportunity for a green future, and by reassessing our ethics, practices and supply chains, cycling can really lead the change that is to come. n

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POINTS OF VIEW

Driving diverse engagement post-COVID The coronavirus is currently the focal point of most businesses, and rightly so. But it’s vital that key industry issues don’t fall by the wayside, writes Amelia Morgan

I

t’s no secret that cycling is a sport dominated by men, and although the latest research shows the number of women playing sport, in general, is at a record high, the gender gap is still sizeable. With 20% of men regularly cycling compared with 8% of women, it’s a predominantly male customer base.

So it’s unsurprising that, even subconsciously, some IBDs often lean towards marketing themselves to men.

But as many IBDs will already know, like lots of things in life, it’s important to get the balance right. So, when life returns to ‘normal’, how can IBDs that don’t already have a loyal female customer base play a more active role in empowering women to ride, create a more gender-inclusive approach to marketing when selling bikes, parts and accessories, and in doing so capitalise on a growing customer demographic?

Female engagement across all sport is growing, which is fantastic news. Businesses should now be adapting to the growing demand and accommodating women more to ensure it continues.

Aside from getting fit, a lot of women pick up a new sport to socialise or grab some much-needed ‘me time’ away from the pressures of a busy work or family life. Research shows that as many as 43% of women already own a bike, but eight out of ten never cycle at all. So why not combine the two? IBDs can encourage women to dust off the bikes that are sitting in their garages by starting a women’s-only cycling club, where there’s plenty of opportunity to meet new people.

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By doing this, dealers can bring added value to customers and develop a loyal, self-supporting community of female customers, who, as a minority and as beginners, may perhaps feel alienated by well-established, fast-paced and predominantly male groups. Groups like these can attract women who wouldn’t have otherwise visited a bike shop; women who have never cycled or are rediscovering it after years out. Accompanying the rides, offering support and guidance will not only provide dealers with better insight into what customers want, but will provide ample opportunity to recommend parts and accessories to meet their specific needs.

It takes time to organise but can really help build relationships and bring financial benefits. For example, bikes can be rented out for a small fee for those who don’t already own a bike and are looking to dip their toe in the water before committing to buying, or targeted promotions can be offered for members.

There’s a saying, “it’s like riding a bike,” but as experienced riders will know, there’s a bit more to it than that. New customers, regardless of gender, probably won’t feel confident changing a tyre or carrying out everyday repair and maintenance.

Filling this skills gap will offer something extra to the customers who enter your store, and is a relatively cheap way to drive more women, or cycling newbies, through dealers’ doors. Sharing expertise by offering regular, free and friendly tutorial sessions for customers will soon pay for itself and yet again nurture a loyal, returning community of customers. 

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POINTS OF VIEW

What practices can you change to attract female employees?

By Jade Wilkins, retail recruitment expert

G

ender equality is often in the news; especially with pay gaps and equal rights. It’s an issue seen in many “traditionally male” industries such as tech, IT, construction and engineering. There are still many barriers to women entering traditionally “male” careers including social, cultural and emotional considerations.

The cycling industry, too, has a problem with gender inequality.

Look around you. Whether it’s your customers, your colleagues, your club members or your board, chances are that it will be a male-dominated environment. Achieving gender equality isn’t just a tick-box exercise. Gender balance leads to greater productivity, increased performance, an enhanced ability to attract and retain employees, and a better reputation. As a business, you will relate better to your own customers, whoever they may be.

When it comes to attracting women into cycling as a sport, several excellent programmes already exist and there are a growing number of ‘ladies only’ cycling clubs and teams. The women’s sport at the top level continues to develop and to attract more sponsorship and media coverage. This can only help our industry when looking at the genders taking up the various careers on offer.

Most of what will attract women into an industry is the same as for men. There is no need for flashy perks, just for fair working conditions, paid leave and a clear career progression. Flexible working practices are as important for men as they are for women.

Think about how you can be flexible as a company, set guidelines and stick to them. How often do you hear a story of someone being offered flexible working at the recruitment stage and then finding out on starting the job that it’s not so easy?

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When you are advertising, do you make a conscious effort to reach male and female audiences? If you are advertising on a website with a readership dominated by men, you may struggle to reach women at all.

You should also think about the wording you use in adverts – is the wording gender-neutral? There are several online guides you can use to check this, and if you’re unsure, you should ask for proofreading assistance from colleagues of both genders.

When people conduct research – however minor – into your company, think about what they see. Does your website and your marketing material show a diverse environment? Put yourself in the candidate’s place; are they going to be put off by the image you are portraying?

Cycling industry leaders also have a big part to play. They can make efforts to ensure that the sector as a whole is projecting itself in a positive way to both men and women. That might mean starting early and looking at where young people get their information about the cycling industry and the careers it offers. It could mean forging links with schools, cycling clubs, parent groups and across social media.

Engineering and tech industries are leading the way with initiatives to encourage girls to consider careers in their sectors.

Young Engineers is an excellent charitable organisation that promotes engineering through the practical application of science to all UK students ages seven to 19. When you view their website, it only takes a moment to see the benefit of encouraging all genders to take part in their programmes. Is this something we can emulate in the cycling industry? I think so. 

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Many businesses are returning to work, yet the Government is still advising people to avoid public transport‌

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of employees living in cities are considering cycling to work, with avoiding 'unsafe' public transport listed as the main reason

The average commuter will save

in

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employers are planning to let staff continue working from home to avoid public transport

of employers are considering a cycle to work scheme to get staff back to work

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FEATURE

USE MD, chief designer and founder Roger Sparrow

USE: The story so far “U

Ultimate Sports Engineering turned 30 in May. Rebecca Morley catches up with MD, chief designer and founder Roger Sparrow

SE was started due to the effect of the first ride off-road on a mountain bike – was that amount of discomfort acceptable or wise?” says Roger Sparrow, MD, chief designer and one of the founders of USE, as he reminisces about the company’s beginnings.

“Full of enthusiasm, we set about designing and developing the first ever shock absorber in a seat post. With limited equipment in my Silver and Goldsmiths studio, development was more difficult and took longer than expected, but we got there.”

USE, founded in 1990 in Sussex, celebrated its 30th birthday in May. Sparrow explains:

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“We placed an advert in Mountain Bike International and Bob Allen, a US journalist, wrote a positive review. We were amazed at the reaction and the orders started to flood in – USE had started. We still proudly produce a version of this shokpost – it is as valid today on hardtail, gravel and hybrid bikes as ever.”

The Giant World Cup team with Rune Hoydahl and the UK Raleigh and the Scott/Diamond Back team both recognised the post’s performance benefits of being able to stay seated, Sparrow says, pedalling more efficiently and reducing fatigue.

USE built on this success with other suspension seat posts for cyclocross and leisure, including rigid

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FEATURE

Vyce 35 stem

seat posts in carbon, titanium and aluminium, handlebars, bar ends and QRs, always following the principle of only developing and bringing a product to market if it offered an improvement. It displayed bikes with its own prototype carbon hubs, titanium bottom brackets, machined cantilever brake arms, headsets and stems.

The lightweight posts became popular with the road market, Sparrow says – Laurent Jalabert being ‘King of the Mountains’ on USE titanium posts in 2001 and 2002.

At this stage, over 60% of all production was exported to the US. The global distribution evolved alongside OEM contracts with Giant, Specialized and Cannondale.

Helix dropper post

“There was a great deal of competition from trick US brands, so being successful in the US was quite a feat,” Sparrow explains.

In 1996, USE developed its XCR front suspension with innovative damping and crown assembly resulting in light, rigid and effective forks. Front suspension was taken to ‘another level’ in 2000 with the single sided anti-dive product. “Its unique, patented principle utilised the braking forces to balance the natural diving action that any vehicle with suspension suffers. This was a particular problem on MTBs, due to the high centre of gravity and the limited traction. The suspension was not wasted by braking, keeping it available for full shock absorption, as if the brakes were not being applied.”

The Tula aerobar was developed with Michael Hutchison during 2006. It contributed to multiple national titles and an Olympic Gold for Kristen Armstrong in 2008. This was followed by the refined R1 Aero bar, still “probably the lowest drag aerobar available,” Sparrow says.

Pushing boundaries The myriad of mountain biking events and disciplines fed everyone’s passion, Sparrow continues, the 24-hour event being the pinnacle. Competing in these events developed knowledge that in 2005 resulted in Exposure Lights, the first usable LED bike lights. “We pushed the boundaries, but being first to understand and master the technology enabled Exposure to establish itself as the market leader.

“Over the years, numerous unique, patented features have enabled Exposure to stay at the forefront. Many riders around the globe enjoy and appreciate the benefits of these innovations. An example is reflex technology – automatically turning the lights’ lumen output up and down depending on

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FEATURE

speed and gradient, optimising battery capacity for maximum illumination when required.

“The reputation Exposure has developed in cycling has led to various opportunities in new markets such as marine and medical, often stimulated by approaches to Exposure.”

Exposure Marine has connections including the Volvo Round the World Race, with Exposure becoming the ‘go to’ for lights.

“Stimulated by supplying the mountain rescue services, Exposure could not resist the challenge of entering the head torch market. This is a competitive area, so Exposure focuses on high performance products and now has four products in the range,” Sparrow continues.

“The commuter market is huge and growing quickly, especially with recent events. Exposure has been making products for this arena that are more capable than the competition, offering improved safety and practicality.

Medical lights, developed with specific customers, has been a fascinating process that has become very successful and continues to evolve into new products.”

However due to the success of Exposure, the USE hardware did not receive enough development time and effort, Sparrow says.

This was addressed in 2015 with the rebrand of the USE components as ‘Ultimate’. Most products were upgraded and had various refinements, new products were introduced, such as handlebars, and the Vyce stems and Helix dropper post were developed and launched.

Turning 30 So now that USE has passed its 30th birthday, what market changes have been observed in the last three decades?

“Emerging markets have fantastic opportunities,” says Sparrow. “We were typical of the early players of the MTB revolution, with masses of enthusiasm to develop new ideas and technology. Everyone wanted new and exciting products so opportunities for innovation were exceptional. Making a business from this was a bit of a dream.

“It was all pretty unprofessional, everyone being on a steep learning curve. Not many of these innovators were great businesspeople, including us. Many of the early companies did not survive and those that did were often absorbed into bigger companies. USE consciously had only limited OEM contracts, mainly with Cannondale, because these contracts often lead to the demise of accessory companies.

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FEATURE

USE Highlights ●

Early exhibition in the US, working with the likes of Keith Bontrager, Gary Fisher, Gary Klien and Ross Schaeffer

●

Having Specialized founder Mike Synyard coming on the stand in Las Vegas to purchase his second suspension post

●

Watching World Champion Rune Hoydahl racing and winning at QE park on USE’s suspension post

●

First 24 hour Mountain Mayhem Race at Trentham Gardens in 1998

●

Working with Michael Hutchinson at the Manchester Velodrome to understand the low drag figures of the Tula bar

●

Seeing Kristen Armstrong cross the line in Beijing to take Gold on the Tula bars

●

Competing in the inaugural 24 hour cycle race at Le Mans in 2009, with Exposure sponsoring it

“USE essentially stayed as an aftermarket upgrade brand. As the MTB market matured, manufacturers had to compete for market share so became more in tune with these upgrades as differentiators, reducing demand for aftermarket upgrades.

“To compete in this declining market, smaller companies had to go up a gear with even more innovative products such as the SUB front suspension for MTB and the Tula aerobars for the road, TT and tri markets. These were successful but niche catering for serious competitors and real enthusiasts.

The myriad of mountain biking events and disciplines fed the passion, the 24-hour event being the pinnacle. This introduced a new opportunity, specifically good lighting, resulting in the Exposure Lights brand.”

Triathlon developed, which appealed to many beyond cycling and pushed technical innovation suited to small companies. The growth in cycling generally has been “terrific”, says Sparrow, with the UK success in competition fuelling the passion.

“The original mechanic/enthusiast has waned as bikes have become so sophisticated – few riders are hands on.

This means the connection with the bike is different, and the knowledge and desire to upgrade parts is reduced. The emergence of e-bikes is another huge boost to the industry, not only keeping older riders engaged but also attracting new enthusiasts, from downhillers to commuters.”

Stresses and strains USE has undoubtedly faced some challenges over the past 30 years. “During the early days of USE, it was all about trying to keep up with demand, how to expand production to be able to introduce new ideas and products,” Sparrow says.

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“We had no experience in manufacturing. It was a steep learning curve for most aspects of business. Those challenges were very interesting and are what made it so rewarding – we had, and still have, a great deal of fun along the way.

“As with all business, it has been 10% inspiration and 90% hard work – working 60 hours a week, many weekends with few holidays, and managing to balance this with four children.

“There is a relentless pressure to innovate and maintain our position ahead on the competition. Stresses and strains are part of running a business, the recent challenges have highlighted this. Keeping the business healthy, staff safe and future plans on track has been a challenge.”

Due to COVID-19, 30th birthday celebrations are restricted, but Sparrow says USE will extend it to events and some special products over the next 12 months.

What’s next?

USE’s passion is “as strong as ever”, Sparrow says. “The ideas seem to continue to flow and enthusiasm is only fuelled by new technology such as 3D printing.

“We have a great team at USE – experienced and very competent. This enables us to approach new challenges with confidence. New markets such as outdoors, adventure, medical, rescue and safety are exciting opportunities.

“Cycling is our keystone and will always be our focus. We have been a long-term contributor to its success as a sport and leisure activity. We’re very proud to have been part of the evolution of the early MTB with simple fat tyres to today’s downhill machines, and the technical specifications of modern road bikes. We look forward to the next decade with 110% enthusiasm.” n

www.bikebiz.com

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APPOINTMENTS

This month’s movers and shakers throughout the cycle industry...

Peter Kimberley, Pure Electric

Ben Simmons, Oreka Training

Pure Electric has appointed Peter Kimberley as chief executive officer, taking over responsibility for running the business from founder Adam Norris.

Norris will continue to work actively in Pure Electric, focusing on the business’ overall strategy, on the customer retail experience and on developing corporate customers. Previously, Kimberley has been head of retail at Evans Cycles. He joined Halfords Group as a divisional director in 2013 and in 2014, he became managing director of Cycle Republic and also led Performance Cycling businesses Tredz Bikes and Boardman. He joined Pure Electric, previously known as Pure Scooters, as international managing director earlier this year. “This is an exciting time for micromobility, e-bikes and e-scooters,” said Kimberley. “We can see demand increasing every day and the Government is responding too, with new infrastructure and the fasttracking of e-scooter trials across the country. Pure Electric is going to be at the forefront of this revolution.” 

Oreka Training has appointed Ben Simmons as its new UK sales manager.

The brand is now ready to launch in the UK market and will start selling directly to stores.

“Oreka is already thought of as a prestige brand in other European countries, and for me, it’s an exciting challenge to expose even more riders to the quality of its products,” said Simmons.

“The Oreka Training sales team is doing a spectacular job and I’m sure that together we will succeed in growing Oreka in this dynamic and demanding market, the project looks promising with the addition of new products that will allow us to be competitive in the indoor and Esport segment.”

Simmons is well-known in the cycling industry and has experience in marketing, brand management and sales from previously working with other premium cycling brands. He also has a background in coaching, mechanics and has been a competitive cyclist for over 20 years. 

Chris Connor, Cycle SOS

Keith Wakeham, Body Rocket

Cycle SOS has expanded its legal team with the appointment of Chris Connor. Formerly a litigation partner of a large specialist personal injury practice, he has recovered millions of pounds for clients, many of those cases involving vulnerable road users. Connor said: “I am incredibly pleased to be joining the legal team at Cycle SOS. In addition to being an experienced litigation lawyer, I am also a passionate (my close family would say obsessed) road cyclist and triathlete.

I believe cycling is not only a great sport and a fun, efficient and rewarding way to get from A to B, but also has a vitally important role to play in improving society in future.” 

Body Rocket has named Keith Wakeham as sensing and instrumentation specialist. He brings significant industry experience to the role, having served as engineer and director of powermeter technology at 4iii before being named product engineering manager for Campagnolo.

Wakeham left Campagnolo in 2018 to start his own consultancy, and has worked closely with Body Rocket in recent years. He said: “Body Rocket has developed a great concept and one that will revolutionise the way that we address aerodynamics in cycling and triathlon, while making it available to all. I’m very excited to be joining the team.” 

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Chris Yates, Extra UK

Clare Maltby and James Austin, Sustrans

Extra UK has appointed Chris Yates as a brand specialist. Yates joins as additional support for four brands from the Extra portfolio: fizik, Crank Brothers, Brooks and Pirelli. On what he is most looking forward to in his new role, Yates said: “Getting really indepth with the brands and products and then bringing that knowledge to the dealer base and being able to support them by giving them the tools to bring those products to life for customers.

“And what sets IBDs apart is their customer relationships and their product knowledge. Anything that I can do to support those factors has to be a good thing.”

Yates has been in account management in the bike industry for the last ten years and prior to that, was a regional development manager at British Cycling.

Yates can be contacted on ChrisYates@extrauk.co.uk or 07436 177 301. 

Sustrans has made two senior appointments.

Clare Maltby has been appointed as England director for the Midlands and East region, following a period as the interim director, and James Austin takes up the post of London director.

Clare Maltby At Sustrans, Maltby will focus on moving forward the Paths for Everyone project to improve the National Cycle Network. She will also oversee work with local authorities in the region to make street changes, which were made in response to the COVID-19 pandemic, permanent, as part of the liveable cities and towns agenda.

Austin will be leading Sustrans’ work with partners across the capital to create streets that provide space for people to walk and cycle safely, and supporting the delivery of Transport for London’s Healthy Streets programme in all London boroughs.

Both will report to Matt Winfield, England director. 

Rob Keates, Tredz

Emily Cherry, The Bikeability Trust

Halfords has appointed Rob Keates as managing director of Tredz, as well as director of transformation for Halfords Group.

Tredz operates through tredz.co.uk and two retail stores, stocking over 500 brands. Keates joined the business on 15th June from O2 where he has spent the last seven years in a variety of roles across e-commerce, retail, digital technology and operations.

Graham Stapleton, CEO of Halfords, said: “I am delighted to welcome Rob as the MD of Tredz and to the senior leadership team at Halfords. He brings a broad range of expertise across digital transformation, retail, customer experience and sales, and will be a great addition as we continue to grow our performance cycling brand, Tredz and to the whole business as we continue to deliver on our service-led strategy.” 

The Bikeability Trust has appointed Emily Cherry as its new executive director.

Cherry has over 20 years of experience working in children’s charities, including at NSPCC, Barnardos, Internet Watch Foundation, Peace One Day and the Children’s Society.

Cherry said: “I know first-hand as a parent the importance of children gaining self-confidence and skills through vital Bikeability training. I am grateful for Paul Robison’s commitment to the Trust and establishing such successful foundations. I am delighted to be taking on the task of expanding the Bikeability programme and ensuring more children are taught to cycle to the National Standard. The COVID-19 pandemic has created challenges for the current delivery of training, but we also know how some families are using this period to rediscover the joy of bikes.” 

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FEATURE

FEATURE

Revitalising retail Rebecca Morley looks at the future of high streets post-COVID-19

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OVID-19 has shaken up our lives in a way no-one could have imagined six months ago, including the way we shop. Thankfully for the cycling industry, bike shops have been considered ‘essential’ throughout lockdown, and those that have remained open have seen a boom in demand, proving just how vital the IBD is. But with high street stores still relying on physical footfall, many will have been hit hard by the COVID-19 pandemic as many consumers stayed in their homes and instead turned to online offerings.

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And measures such as social distancing have meant retailers have had to adapt their businesses, with some operating by appointment only and not allowing customers into the shop, implementing ‘no browsing’ policies and even working from home. But with non-essential shops now being allowed to reopen, and other lockdown restrictions beginning to ease, how will the way we shop have changed moving forward?

And how easy will it be for retailers to adapt to a post-COVID-19 world?

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FEATURE

“Until recently, there was still quite a lot of resistance among retailers themselves to open for safety reasons,” says Independent Retailers’ Confederation (IRC) chair Mark Walmsley. “Commercially, everyone’s pushing back into business, like the Government has been. There’s a very significant degree of uncertainty among retailers themselves about how they could, and whether they should.

“There’s been quite a mood change, since restrictions have begun to ease off, and that may have eased back into retail. Some sectors have been trading throughout and they’ve had all the processes in place.”

But a lot of business will still have been lost to the internet, and, while this certainly isn’t a new trend among shoppers, it’s become even more prevalent as people stuck at home have had to rely on the internet to make purchases.

Even for shops that have remained open, consumers may still have chosen to shop online to reduce their risk.

Online sales According to the British Retail Consortium (BRC), UK footfall decreased by 81.6% in May, due to the mandatory lockdown – but this was a shallower decline than that seen in April. On a total basis, sales decreased by 5.9% in May, against a decrease of 1.9% in May 2019.

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“There’s still a large degree of uncertainty out there but consumer habits have changed” But May did see UK retail sales increase 7.9% on a like-forlike basis from May 2019, when they had decreased 2.2% from the preceding year. In May, like-for-like has been measured excluding temporarily closed stores but including online sales – and this figure is primarily driven by online, says the BRC. Over the three-months to May, non-food retail sales decreased by 2.1% on a like-for-like basis and 21.8% on a total basis, but online non-food sales increased by 60.2% in May, against a growth of 4.4% in May 2019. This is above the 12-month average growth of 12.9%.

“Sales in May demonstrated yet another month of struggle for retailers across the country, despite an improvement on the previous month,” says Helen Dickinson OBE, chief executive, BRC. “Continuing the lockdown trend, office supplies, fitness equipment and bicycles all performed well, thanks to strong online sales, and DIY was boosted by the opening of garden centres.

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22/06/2020 19:15

FEATURE “However, for those whose doors remain shuttered, it was once again a tough month and even those who stayed open suffered reduced footfall and huge costs implementing social distancing measures. While the month showed record growth in online sales, many retailers will be anxious to see whether demand returns to our high streets now that non-essential shops have reopened. Weak consumer confidence and social distancing rules are likely to hold back sales.

“There are concerns that if Government support is withdrawn too quickly, businesses will not survive. Until the situation improves, retailers urgently need support on rents and negotiations with their landlords as high fees could force some physical retailers to shut for good.”

Staying in the game So now that more stores have reopened, how can retailers excite this high street format again? “It’s not just getting back and getting on with it,” says Walmsley. “Everything that’s been talked about now for many years about reformatting and reorganising becomes very sharp end stuff now. It’s time to do it – you’ve got to come back even better.

“It’s a huge challenge for most independents on their own and it needs a lot more coordination. We’ve worked so much more closely through this process because we’ve all been challenged in the same way. That kick makes you start thinking about what we want from the Government.”

But how much will consumers’ habits change long-term – and how much of this will have been brought about by COVID-19? “There’s a lot of pent up demand,” explains Walmsley. “Most people have been home and not spending a lot. There’s a surge there. But against that you’ve got the huge unemployment figures. A lot of people aren’t going to have work – there are going to be a lot of people who shouldn’t be spending money.

“There’s still a large degree of uncertainty out there but consumer habits have changed. Independents could never avoid online. They’ve always been behind the game in terms of development opportunities and they’ll have to improve offerings going forward.”

Walmsley believes independents will always be important to the high street, but in order to encourage consumers to keep coming back, more needs to be done to make their offerings stand out. “I went to Venice in February – walking down those high streets is quite wondrous. There aren’t many you can say that about in the UK. They’ve become too bland. A lot of it is to do with financial management and landlords and assured leases. Everything looks the same.

“If we want to have width of choice and service, we need more independents. Cooperates’ formulas tend to be very proven, bland and boring. Independents tend to lead and innovate.” n

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Independents’ Day Celebrating independent shops and the role they play within retail is vital, and it’s encouraging to see many initiatives dedicated to doing just that.

And, despite all the disruptions of COVID-19, organisers of Independents’ Day UK say this year’s campaign will go ahead as planned on 4th July, providing consumers and the sector alike with a ‘unique opportunity to celebrate the value of independent retailers’ at a ‘critical time’ for the industry.

“Whether it’s a morning paper or a pint of milk - if all of us go out of our way to support our local shops, we can make a huge difference to a sector that has been hit hard by the COVID-19 lockdown,” says Howard Robinson, a spokesperson for the campaign.

“Independents bring colour, choice and character to our high streets, they provide jobs and invaluable services to communities – and now more than ever, it really is a case of use them, or lose them.”

Greg Deacon, chief operating officer of the Federation of Independent Retailers, adds: “Independent retailers around the country have shown remarkable levels of innovation over the past few months to keep their businesses going and in many cases to keep serving their customers in new and different ways.

“Whilst we can all applaud that, Independents’ Day gives us an ideal chance to celebrate small retailers and support them as they bring their bricks and mortar shops back to the heart of their communities.”

Research published in April by the British Independent Retailers Association warned that one third of independent retailers may struggle to reopen after lockdown, after facing delays in accessing Government finance, while shopper comparison website finder.com reported that during lockdown 41% had been shopping at local independent stores more regularly than they had before, with 36% saying they planned to use local shops more often once lockdown was lifted.

The team estimates that last year, over 6,000 small shops across the UK engaged with the campaign – and is hoping that figure will reach at least 20,000 this year. n

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OPINION

E-bikes: The only credible long-term alternative Gocycle founder Richard Thorpe reflects on missed opportunities, long-term investments and incentivisation in an ever-growing sector

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irst, a disclaimer: I founded our company in 2002 and we make electric bikes. My point of view will, therefore, have biases; however, I like all bicycles and have owned, commuted on, and ridden traditional non-powered bikes.

While the Government’s COVID policies are damaging our economy and the livelihoods of many people, the pandemic has pulled forward the adoption curve for e-bikes. It’s satisfying to see the venerable bicycle and those

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involved in our industry help so many people to get through this crisis and on a path to living healthier and more sustainable lifestyles. So, it was with eager anticipation that I watched the official Government COVID transport announcement urging us all to avoid public transport and encouraging those healthier alternatives of cycling and walking where possible.

The commitment to invest £2 billion in cycling and walking, including £250 million for emergency infrastructure,

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OPINION

has undoubtedly been a huge boost to our industry and is fantastic news. This commitment, if followed through practically, will surely increase cycle commuting – so called “active transport” – over the long term.

However, as a pioneer in the e-bike industry and a champion of the positive change that e-bikes can bring to our communities, I was hugely disappointed that in the same breath as highlighting the nation’s “health opportunity”, instead of endorsing e-bikes, the Transport Secretary chose to endorse e-scooters, a sedentary form of travel. I feel we missed a real opportunity on that momentous announcement to help the Government with its credibility on the topic of encouraging people out of cars and into active commuting on two wheels.

Come on Britain, get pedalling…

The Government has launched its #GetPedalling campaign, using professional Team Ineos riders such as Chris Froome to help urge the nation out onto two wheels. We are all on the same “two wheels with pedals team”, but this feels like another missed opportunity for our industry to leap forward and attract a whole new class of consumer – those open to cycling but currently turned off with traditional bikes. That’s the audience we need to reach.

It’s just not credible to expect non-cyclists to stop using public transport or ditch the car to get “on yer bike” for even a five-mile commute. As we all know, ownership of bikes is high, usage is low. Confidence and optimism to commute by bike is very high on the day of purchase – and then reality hits with that first bad experience forever etched on your mind. Hills and headwinds and those five miles that seemed easy in the car or the train turn into a

round trip 90-minute workout every day. On day one, when you’re at your lowest level of fitness, you arrive at work absolutely shattered, hot and sweaty and late for your first meeting. Never again.

Transitioning from a car to a bike is not easy. Going from a car to an e-bike is. You will fly up hills, cut through headwinds and will indeed feel like Chris Froome!

E-bikes will become the dominant form of healthy and sustainable personal urban transport. It’s essential that we reach members of the population who wouldn’t have previously considered cycling if we are to truly grasp this once-in-a-generation opportunity to make the UK’s urban areas healthier and more sustainable places. This isn’t about sport or fitness; it’s about living more active and sustainable lifestyles.

Price and the upgrade In my opinion, most of those that have gone out and bought a sub-£1,000 bike during the COVID bike boom of April will not be riding that come October when winter sets in, and those bikes will not come out of the shed next year. Building more cycle lanes will help, and I’ve seen some immediate action on that front, but the majority of the Government’s investment in cycling and walking will be delivered over many years.

So, the barrier to cycling that comes with traditional non-electric bikes will still be there. This cuts to the heart about the affordability of e-bikes versus traditional bikes.

It’s up to our industry to start playing the smart game when talking to customers, as well as the Government. We need to position e-bikes as an investment in long-term personal and community health, an investment in sustainability, an investment in our planet.

I believe bicycle shops need to change their approach too. All those customers coming into shops to consider cycling to work and buying a new bike (I’m not talking about sports/racing enthusiasts here) should be educated to upgrade and invest for the long-term in an e-bike. Surely this is the smart play for the industry. There is far more downstream service revenue for shops in maintaining e-bikes than traditional bikes too. And there is far more chance that, if a customer buys an e-bike, they will be coming back year after year for return business.

Incentivise usage, not ownership There is a lot of speculation around widening the acceptance criteria for Cycle to Work schemes and introducing e-bike incentives to encourage purchase.

These are important, but to really drive change and boost the health and wellbeing of the nation, we need to look at incentivising usage over ownership.

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22/06/2020 19:17

OPINION

“There is far more chance that, if a customer buys an e-bike, they will be coming back year after year for return business”

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At Gocycle, we became the first UK business to do this through our e-bike miles scheme. We have chosen to pay our employees 40p per mile (deliberate parity with the car) if they commute to work using an e-bike. Incidentally, we pay 20p per mile for staff if they commute on a nonpowered bike – the rationale being that e-bikes are generally more expensive to operate than bikes on a mile-to-mile basis and we do have to consider electrical waste and lithium battery recycling too.

We’ve seen both increases in the number of employees cycling across the business and an increase in their frequency of cycling too. But most importantly, there is a long-term incentive there. With a discount on purchase, there is zero incentive to use the bicycle to commute. What happens when it gets cold or wet? And what about the danger on the roads? Would we have seen the same positive outcome by simply incentivising employees to purchase a Gocycle? I don’t believe so.

Similar schemes have been trialled in France, with businesses reporting healthier and more productive workforces with reduced sick leave. They received tax credits from the Government to cover the incentives with the notion being that the nation’s healthcare spend would be less as a result of such schemes. Sustrans estimates that there is a net benefit to society of 67p for every mile cycled rather than driven – food for thought. Some would say paying e-bikers per mile would be complex and it’s just easier to administer a purchase discount. But that is not so; our e-bike miles scheme is incredibly simple. Employees submit their commute mileage and route for approval and then submit a simple monthly log of the days they cycled and we pay out monthly. The long-term goal is to get the Government to get smart and offer tax credits to companies for all e-bike miles – let’s say all “active commuting miles” – claimed on their annual tax return. It’s that simple.

This is the single biggest point the Government needs to shift on. It’s a change in mindset towards investment in long-term health policies that will do far more to encourage cycling than purchase incentives. The Transport Secretary highlighted that if we saw a 5% increase in cycling it would get more than eight million cars off the road. This is not enough; with 68% of UK journeys being under five miles, we cannot settle for this. With increased e-bike adoption, we can get many more millions of cars off the road.

Boris Johnson’s nostalgic proclamation of a “new golden age of cycling’’ is dated. If we are to realise the enormous health and sustainability benefits that e-bikes have to offer, the Prime Minister needs to “level up”, as he likes to say, and start promoting what will become the dominant form of healthy and sustainable personal urban transport – the e-bike! It’s time to get smart. It’s time to go electric. n

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22/06/2020 19:18

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FP Ad template.qxp_Layout 1 22/05/2020 09:33 Page 1

FEATURE

A life-changing moment Rebecca Morley explores how COVID-19 will impact the way we travel in the UK

36% of drivers will walk, cycle or run more after lockdown is over, an AA survey found

I

n just a matter of months, COVID-19 has changed a decade’s worth of habits, even our most entrenched ones. More and more people are turning to cycling for their commutes and exercise, prompting local authorities to install new infrastructure to enable safe cycling across the country.

At the recent Cycling Industries Europe virtual 2020 Summit, Karen Vancluysen, secretary general at Polis, emphasised the importance of the post-lockdown phase as we look to proactively address issues such as a fear of using public transport and a return to the private car as the ‘ultimate safety bubble’ to protect against COVID-19.

“Opportunities include at least partly keeping the redistributed space as we have it now or as cities are implementing it for the post-lockdown phase,

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and we could capitalise on this active travel experience and try to keep our air cleaner and not go back to the pollution we were facing there to extreme levels,” said Vancluysen.

“We have to ensure that we come out of this crisis with a better and more sustainable ecosystem. But of course this will not come naturally or automatically, and as activities are gradually reopening we should not allow that recovery from this health crisis to be at the expense of tackling the climate crisis.”

According to behavioural change experts, life changing moments are the best opportunities to make permanent changes in deeply rooted behavioural habits, such as mobility behaviour, added Vancluysen, for instance when you move house, have children or change jobs. “I would really like this crisis to be such a life-changing moment

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FEATURE

Beryl has seen thousands of new customers come onto its bikes

as well, to let people who have discovered cycling as recreation and as a way to be active continue to use the bicycle as a functional means of transport.

“We know that piloting is a way to go from temporary measures to more permanent measures, and we see they’re working well. I see a real opportunity here. People will already know what these measures feel like; they’re currently experiencing them,” continued Vancluysen.

We’ll continue to see a challenging time for public transport with reduced capacity due to the health and safety measures, like social distancing. This is therefore an opportunity for shared bikes, e-bikes and e-scooters to take the pressure off and play their part in providing an alternative means of transport.

Silver lining Phil Ellis, CEO of British micro mobility provider Beryl, said that initially, the scheme saw a decline in usage, which is what it would expect on a per bike basis, but during April and May saw thousands of new customers come onto bikes – witnessing the boom in cycling like the rest of the industry. In fact, Ellis said that overall, Beryl is getting fewer journeys made on its bikes in total, but the journeys people are making are longer than it would expect.

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But what can we expect in the future? “I’m not complacent,” said Ellis, “there are lots of things that we’re going to have to continue to do. But I’m optimistic that out of all of the tragedy and hopelessness of this pandemic, we’ll have some positive outcomes associated with cycling, hopefully, in the long-term.”

“One of the silver linings of the horrific COVID-19 crisis has been that many people have really appreciated the clean air, the safe streets and the opportunity to take up cycling, either as key workers getting around to avoid public transport, or as individuals and families going out for local exercise,” said Roger Geffen, Cycling UK’s head of policy.

“Many people have bought bikes or revived bikes during this crisis. We have also seen unprecedented interest in cycling from national and local Government throughout the UK, with the Prime Minister and other ministers urging people to take up cycling.”

Cycling UK is working ‘flat out’ to capitalise on this window of opportunity, Geffen continued, to get as many pop-up cycle lanes built as possible and to enable people of all ages and abilities to take up cycling through Bike Week, the Big Bike Revival and other initiatives. “We need to ensure that our exit route from the COVID-19 crisis also helps us tackle the congestion crisis, the pollution crisis,

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FEATURE

the inactivity-related health crisis and the climate crisis that were there all along.”

Rachel White, head of public affairs at Sustrans, said: “As we look towards life after lockdown, it is clear that the need for physical distancing will be necessary for some time to come, and this will have a direct impact on the way we move around our towns and cities.

“Public transport is vital but is currently running at reduced capacity, and walking and cycling are an essential part of the UK’s resistance to the crisis. However, this has highlighted the lack of space in some areas to ensure people can move around in the safest and healthiest possible way.”

A new era Back in May, Cycling UK identified 100 streets in ten cities which would allow millions of commuters to cycle to work separated from traffic, while maintaining social distancing.

The charity called on the Government to support and encourage local authorities to install temporary cycle lanes and wider pavements across all cities and towns in preparation for the UK’s post-lockdown recovery.

And many authorities have been installing cycling infrastructure, including the Sheffield City Region, which last month published a plan to create a network of more than 1,000km of accessible walking and cycling routes across South Yorkshire to enable people to leave their cars at home.

Mayor Dan Jarvis and active travel commissioner Dame Sarah Storey’s Active Travel Implementation Plan sets out how, by 2040, South Yorkshire will have a fully connected network of walking and cycling routes.

Westminster Council has published plans to provide new and additional space for cyclists and pedestrians in the heart of the capital. The council has been working to develop these temporary proposals in conjunction with local groups, residents and businesses. Construction work to further boost West Yorkshire’s cycle and walking network has been brought forward as part of the West Yorkshire Combined Authority’s emergency response in partnership with Leeds City Council. Work has started on a new segregated cycling and walking route on Claypit Lane, Leeds, as part of a £6.9 million package of new infrastructure in the city.

And back in May, Mayor of Liverpool Joe Anderson greenlit a £2 million package to introduce potentially up to 100km of pop-up cycle lanes along key routes into and within Liverpool city centre. May also saw the UK Government announce a £250 million emergency fund for cycling and walking infrastructure, part of Transport Secretary Grant Shapps’ plans to boost greener, active transport and create a “new era for cycling and walking”.

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Sheffield City Region Mayor Dan Jarvis and active travel commissioner Dame Sarah Storey

Sustrans’ White says this is a significant step forward, but the real opportunity for long-term changes to active travel infrastructure and investment lies with the Cycling and Walking Investment Strategy, which will be updated in the coming months. “Estimations show £6-8 billion is needed to level up cycling and walking across the country over the next five years.”

But will all this be enough to change our travel habits?

Earlier surveys have provided an insight into the nation’s mood – with many pointing to a future where more of us will cycle.

And the survey says...

Last month, a survey of 2,089 members of the public living in cities revealed that more than half (53%) are now considering cycling to work, with 64% of respondents saying the main reason is to avoid ‘unsafe’ public transport.

In April, an AA survey revealed that, out of nearly 20,000 drivers, 36% will walk, cycle or run more after lockdown is over, with 22% saying they will drive less.

In response, Edmund King OBE, AA president, said that there could potentially be major changes to the way we travel post-lockdown, with analysis suggesting that one fifth might use public transport less in cities. Outside of London, which has parking and congestion charging restrictions, we could see an increase in car use in cities where people shun public transport for fear of the virus.

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FEATURE

However, this trend may be countered with a change in driving patterns by those who normally drive but have got used to leaving the car at home during the lockdown, King added. With some saying they will drive less after restrictions are lifted, it is also likely that at least one in ten will work from home more often.

The demand for new and used cars will still be there, as some will remain dependent on them, but people decreasing their usage will reduce congestion and bring environmental benefits. And life after lockdown will be different, added King. “Some will shun public transport, others will drive less, more will cycle and walk, working from home will continue for many. Some drivers who have appreciated lower traffic noise, fewer and shorter journeys, may be prompted finally to buy an electric vehicle.

“All in all, life will return and the increase in car use in some areas instead of public transport will be countered by others realising that they can use their cars less by working from home or even walking and cycling more.”

In May, an ICM poll for Shand Cycles found that 17% of commuters are more likely to cycle to work following the COVID-19 outbreak. If that trend were mapped across the country’s 32 million commuters, it would lead to five and a half million people taking to their bikes. The poll also found on average, commuters are willing to countenance a maximum 29-minute ride to their place of work.

While this upturn in interest in cycling is most pronounced in the south-east of England, with 20% more likely to cycle to work more following lockdown, it is also

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prominent nationwide, with 18% of commuters in the north of England and Scotland more likely to get to work on two wheels, 15% in Wales and the south-west and 13% in the Midlands.

“Cycling has been one of the few outdoor activities permitted during lockdown and that’s led to a lot of people rediscovering the pleasure of getting on two wheels,” said Ann Ritchie-Cox, general manager of Shand Cycles. “As the nation goes back to work, social distancing is going to be a huge challenge for those who previously used rush-hour public transport. So all the evidence points to a shift in behaviour towards trying out alternative modes of transport – including the bicycle.”

Commuting by bike is healthy, environmentally friendly and gives riders a sense of having achieved something before they even start their working day, Ritchie-Cox added.

It’s therefore vital that both employers and the Government take steps to make it as safe and comfortable as possible for commuter cyclists.

Another poll, carried out by YouGov on behalf of Cycling UK, found that 36% of people questioned agreed that they could rethink their travel habits in the future to use cars less. But for people to carry on cycling when the crisis is over, they want to see traffic-free cycle tracks and paths to high streets and town centres (63%), more designated cycle lanes on roads (53%), traffic restrictions in residential streets (30%) and a reduction of the speed limit to 20mph in residential and built-up areas (24%).

“We have to ensure that we come out of this crisis with a better and more sustainable ecosystem” This raises an important point about road safety – if the roads don’t look and feel safe to cycle, people will remain put off. If there’s space for people to cycle separated from motor vehicles, millions more will do it. And this isn’t new since COVID-19, there have always been concerns about the number of cyclists getting injured and how this can be prevented.

So what will the future hold for walking and cycling in the UK? And how much of an impact will COVID-19 have on our travel habits long-term? Data from China is already showing that, as restrictions ease, car travel will become more appealing than it was before the pandemic, potentially worsening inequality and the climate crisis, added White.

“It is therefore essential, in order to prevent an increase in car use, that walking and cycling are made the easiest and most appealing options for short journeys.” n

www.bikebiz.com

22/06/2020 19:20

BB-MAY20-MAGURA.qxp_Layout 1 05/05/2020 09:46 Page 1

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5

minutes with...

This month, BikeBiz catches up with Edwin Koopmans, global sales manager for Dutch wheel brand FFWD

Can you give us a little background on FFWD? FFWD was founded in the Netherlands in 2006 with the idea to offer hand-built, high-performance aero wheels with the best price to quality ratio possible. 14 years later, we are delivering FFWD wheels to over 20 countries, where the UK (with Extra UK as our distributor) is number two in the best-selling regions together with the Benelux (AGU as our distributor). We have supplied many pro teams over the years and our experience with them is still found in today’s products.

Being raised in the Netherlands, cycling is part of our culture, giving us all the ingredients required to understand what cyclists want. We created our own cycling community under the name TeamFFWD, which includes all our international distributors, shops, sponsored athletes and riders from all around the world! Apart from feeling part of a bigger global cycling

community, being part of TeamFFWD brings other benefits such as extra warranty and service conditions, news updates and special offers.

What does FFWD offer that its competitors perhaps do not?

Everything we do and everything we produce at the factory in Zwolle is with the rider in mind. We would not produce any wheel that we would not like to ride ourselves. Next to that, we have the ambition to make riders faster where we can. That means investing in aerodynamic performance research and exploring hub/ bearing performance continuously. The partnership with the KNWU (Dutch cycling federation) is a good example of that. The Dutch Track sprinters have been supplied with new material that will help them reach for Gold at the Tokyo and Paris Olympics in the years to come.

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22/06/2020 19:22

We act fast and have short decision lines to rapidly push development boundaries. This makes us a different partner than any of the bigger wheel brands in the market.

What competitors cannot offer like FFWD is a direct line towards consumers for service and advice.

Consumers can still go through their retailer for warranty or advice, but they can call and speak directly to our service team in Dutch, English, German or Italian.

We really believe in the strength of IBDs and one of the ways we’re trying to support them is by offering a FOC demo wheel programme through our UK distributor, Extra UK. Also, because all our spoked wheels are built in Europe, it allows us to maintain shorter lead times than our competitors to meet market demand.

In 2018, we changed the full FFWD line-up and fully focused on UD carbon rim with disc brake options for all wheels. FFWD was one of the first in the industry to deliver a TT disc that was ready for a disc brake, supplying the Direct Energie and Arkea Samsic teams.

Together with the groundbreaking new Falcon Two spoke aero wheels, exposure of FFWD was overwhelming in 2019. We consider the MY19 line-up to be our best ever. Our sales grew over 30% and our warranty ratio dropped below 1%.

What innovations in the industry are exciting you at the moment?

We see some interesting innovations that will help the bike industry keep its value for years to come, such as disc brakes for road. The idea of gravel bikes that have so much potential for on- and off-road usage is very exciting for us to see. For the riders to go into nature and away from dangerous traffic is really the start of something big. We are preparing for a future with a serious gravel wheel line-up.

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Other exciting innovations that we see are bikepacking solutions ready to support holiday adventures, and again are a great opportunity for gravel riders. But next to that, we believe e-bikes will further merge into all bike options and for FFWD, bring new challenges to offer high-end performance lightweight wheels that increase both performance and durability and have a cool FFWD look.

What are your plans for 2020 and beyond?

This year, we were very excited to introduce the new FFWD Tyro wheelset to the market. It brings a lot of the performance found on our popular F4D: a 45mm deep disc wheelset offering a more affordable price point for a wider range of consumers. We hope that once people feel the performance benefits of the DARC aero technology and ride characteristics of an FFWD wheel, they’ll become a lifelong member of the TeamFFWD community.

Our plans for 2020 are based on introducing new carbon wheels that support the latest trends like wider rim, tubeless-ready and a start with a full new gravel wheelset that offers the best of both worlds. These will be fast and aero gravel wheels, just like our road wheelsets, but with the best ratio in comfort stiffness and gravel-specific durability. For 21/22, we will be working on a new Falcon Project to get to the ultimate TT front wheel and go beyond the aero performance that we have seen so far.

We want to grow our FFWD presence among cyclists worldwide by developing the best products at an affordable price and making partnerships with other companies to reach these people. We will focus on growing our TeamFFWD community by delivering the best possible service and maintaining the style of FFWD with that personal approach for everyone. n

July 2020 | 37

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IBD FOCUS

Safe, protective and dealer direct: ArmaUrto on aiding IBDs Director Chris Battin tells Rebecca Morley about the brand’s dealer direct programme and how it fills a gap in the market for IBDs

S

afety has always been a key barrier for those who wish to take up cycling. In April, a JMW Solicitors survey revealed that just over a third of cyclists in the UK have been involved in an accident on the road, with almost a fifth blaming these incidents on cars or car drivers.

Data on reported casualties from the Department for Transport shows that 16,498 cyclists were involved in accidents in 2018, and the number killed or seriously

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39-41 BBJuly20 IBD Focus Final 2.indd 39

injured rose by 16%, from 3,047 in 2015 to 3,541 in 2018. One of the reasons cyclists are more vulnerable is because they do not have anywhere near the same level of protection as a vehicle driver. 10% of cyclists who participated in the survey said they do not cycle on the road and when asked for their reasons why, most people described it as being ‘dangerous’, ‘risky’ and ‘not safe’, while others said they were ‘scared’ and ‘nervous’ about cars.

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23/06/2020 15:32

IBD FOCUS

ArmaUrto has a range of protective base layers, cycling jackets, bib shorts, long-sleeve jerseys and arm warmers, all aimed at protecting cyclists. And it all started for director Chris Battin with a nasty cycle accident about four years ago.

“After that I tried to purchase some protective road cycle wear which was lightweight, should a crash or fall happen again – which it did,” says Battin. “But nothing existed and that remains the same to this day – except for the ArmaUrto range.”

After years of RoSPA and Mintel-based research and development, Arma was introduced into the first range of protective road cycle wear. Integrating EN1621-1 impact protection for critical areas, with a design influenced by pro riders, and made in Italy from Italian fabrics, Battin believes Arma is the first of its kind globally.

The brand launched in late 2018 when former Moss Bros CEO Rowland Gee came on board as a director/ shareholder. It has since exhibited at the London Bike Show and The NEC Cycle Show, received a BikeBiz Awards nomination for Innovation from a Newcomer and has become an Innovate UK business.

“Going direct gives us the closeness of working with selected stores through direct promotion, social media campaigns and elite rider ride out days” “Mid to late 2019 saw the first product placement into IBD stores,” Battin continues, “but obviously the world has changed over recent months. During COVID, we have been working with elite riders on Zwift in advance of the dealer direct programme, where a number of elite and pro riders will be taking brand ride outs for us, our clients and IBDs.” Going dealer direct ArmaUrto is offering dealers the opportunity to open a direct account with the brand – a programme which was originally due to launch in March but has now been delayed due to COVID-19.

The new programme is aiming to revolutionise the way in which independent retailers benefit from stocking its products and will include a range of incentives previously unavailable. These extend to improved margins, simplify ordering,

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The range includes protective base layers, cycling jackets, bib-shorts, long sleeve jerseys and arm warmers

credit terms, in-store training, event support and access to products and promotions only available to independent specialist retailers.

The ArmaUrto Dealer Direct Programme will offer three levels of benefits, dependent on the level of collaboration each retailer is willing to enter into. As an ambassador store, the retailer can receive extended credit terms, free products for in-store staff, and will be the first to receive new products in-store.

All distribution options and models have been considered since the brand launched, according to Battin.

“Going direct gives us the closeness of working with selected stores through direct promotion, social media campaigns, and elite rider ride out days,” he says.

“We’ve received a lot of direct feedback from them for product design ideas and development. That allows us to forge ongoing business relationships that benefit the store and its customers. Further comments from IBDs express a preference in dealing directly with a brand rather than at distance through a distributor.

www.bikebiz.com

23/06/2020 15:32

IBD FOCUS

“IBDs were saying that much-needed margin is being eroded by sourcing through a distributor. The longer the chain, the weaker it gets. Dealing with ArmaUrto can help their profitability and viability along with having a unique product offering for their customers.”

ArmaUrto won’t be expecting IBDs to take large quantities of stock, but instead reorder little and often, Battin adds. “For their cash flow, that’s got to be very positive. We haven’t rushed into this IBD collaboration.

We just had to get the right balance.

“I do believe this model will give us the distribution we are looking for, along with adding value to the success of the best UK retailers in the business.”

Helping IBDs To date, ArmaUrto has been self-funded but is now excited to announce considerable external investment that will allow it to create brand awareness and consideration that is channelled through IBDs. IBDs will also benefit directly from ArmaUrto’s inhouse marketing and social media team and will have access and use of campaign assets to promote in-store product. A ‘custom range’ for stockists is also currently in the pipeline.

“The reaction from shops so far has been really positive,” Battin continues. “There’s been a huge gap in the market for an effective protection solution, suitable for road cyclists, for a long time.

“The industry remains unlocked and on the bounce with a considerable number of people returning to bikes to avoid public transport” “Cycling has its dangers. The ArmaUrto range fills this gap and offers an industry solution that hasn’t been available before. Of course, COVID has stopped a lot of things from progressing as of late, but it has driven a lot of people back to active transport which is excellent.

“It’s frustrating that not much kit has come out of Italy with lockdown, and we also haven’t had the ability to present our brand to IBDs. But it’s not going to last forever, and hopefully we can get back on the road again very soon and present our AW collection.

“The industry remains unlocked and on the bounce with a considerable number of people returning to bikes

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39-41 BBJuly20 IBD Focus Final 2.indd 41

ArmaUrto launched in late 2018

to avoid public transport, however we are seeing a lot of wobbly commuters out there!”

New markets Encouraging more women to take up cycling is something ArmaUrto is passionate about too. In fact, the brand was given a speaking slot on the Casquette stage at the ExCeL’s London Bike Show, where Battin says the message was “loud and clear”: women’s cycling numbers are low – 20% women to 80% men.

“A reason that was mentioned many times was confidence,” Battin says. “We always ask women how they feel when they’re using our kit and they all say they have a feeling of greater confidence, knowing they have EN1621-1 added subtle protection for critical areas.

“If our apparel goes some way to encouraging more women back into cycling, that’s got to be a good thing. Comments from IBDs echo this – there is a whole new market sector waiting for them with the ArmaUrto offering.

“IBDs can expect to benefit from a soon to be launched marketing campaign that features high profile UK-based women encouraging women to cycle. Being a dealer direct product, stores that stock the brand should expect to see more women consumers looking for the opportunity to view the product before purchase.”

ArmaUrto will soon start recruiting sales agents across the UK and is looking to appoint a marketing manager during Q3 2020. 

July 2020 | 41

23/06/2020 15:32

Introducing A dedicated news service for the micromobility industry micromobilitybiz (MMB) is a brand new media outlet delivering regular updates to the burgeoning micromobility industry. It is the only dedicated trade news service for the sector.

Delivered by the BikeBiz team, MMB focuses on sustainable transport solutions, from e-bikes and e-scooters to bike-sharing and hire schemes.

MMB offers a free weekly newsletter, delivering the latest updates directly to readers’ inboxes, from market trends and product updates to Government initiatives and evolving legislations. With an initial database of over 4,000 professionals in the sector, MMB is a must-read for those with an interest in the business.

Our dedicated team can help you reach your business goals.

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Interested in being involved?

For more information about MMB and its respective editorial and advertising opportunities, please get in touch via the details below: James Groves Editor 020 3143 8779 james.groves@biz-media.co.uk Richard Setters Sales Manager 0779 480 5307 richard.setters@biz-media.co.uk

23/06/2020 16:39

SECTOR GUIDE

Cycle Lights 1

2

3

4

1

2

3

4

ETC

Knog

NiteRider

Pulse

Alcor

Blinder V2

Sentry Aero 260 Rear Light

Cyclops

Distributor: Moore Large

Distributor: Silverfish UK

Distributor: ZyroFisher

Distributor: Tandem Group Cycles

· Max lumens: 2000/working mode: 17 · OLED screen (displays remaining burn time) · Flashing mode · Day running light · 18 degree beam/25 degree flood · USB rechargeable · 1.5 hour burn time at max output · IPX6 waterproof rating · Garmin mount bracket · 172g weight

The new Blinder now produces a seriously punchy 200 lumens. Describing this light as very bright sounds like an understatement. Slimmer, lighter but with more LEDs: the new Blinder weighs in at a minimal 34 grams, has a slimmer profile and packs 144 individual LEDs into each light.

Graphic flash patterns: the new Blinder comes in four different models, each has a unique graphic flash pattern and nine modes.

The NiteRider Sentry Aero 260 is a lightweight, aero tail light featuring dual LED light strips to deliver 260 lumens of daylight visible red light.

An inner and outer lens design helps to shape light output, producing longrange visibility when viewed directly from the rear but also provides ample surrounding light to the peripheral, making the Sentry Aero 260 visible from nearly any angle.

Heritage style bikes have been around for a long time now and continue to grow in popularity. While there have been options for rear carrier lights for some time, most customers end up buying a “modern” front light. Our new Cyclops model not only ticks the box of stylish looks, being mounted directly to the fork, but the 20 chip LED unit has an eyecatching 50 lumen output and burn time of up to 18hrs using 2xAA batteries.

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SECTOR GUIDE

5

6

7

8

5

6

7

8

Cycliq

Fabric

Lifeline

Topeak

Fly6

Lumaray V2

Direct USB Safety Light Set

Headlux 450

Distributor: Madison

Distributor: Cycling Sports Group

Distributor: Hotlines

Distributor: Extra UK

All the power of a 100 lumen rear light paired to a HD video camera, the Cycliq Fly6 is the ultimate for cyclists who want to ride with peace of mind.

Smaller and lighter than the previous model, the Fly6 can record in up to 60fps with 1920 x 1080p resolution and a 135 degree viewing angle meaning nothing that happens behind you is missed. The 100 lumen light has three light modes and three dimming options and all this comes with seven-hour battery life.

The innovative Lumaray front light from Fabric integrates neatly between a Garmin (or Wahoo) and the Garmin ¼-turn mount, decluttering your bars, providing up to seven hours of 270 degree high-vis 60-lumens LED light, and is USB rechargeable and waterproof.

It’s a genius bit of kit, and a must-have for any road cyclist, priced at £34.99 RRP.

Despite their tiny footprint, these lights pack 25 lumens of road illuminating light through precision lenses, and are encased in a durable, water resistant shell.

Each light has four brightness settings and impressive battery times of up to ten hours on the front and 17 hours on the back.

Compact brackets and silicone straps allow easy attachment to bikes. Additionally, a clip is built into the body of both lights, making them ideal for mounting onto bags, straps and belts.

The Topeak Headlux is a USB rechargeable, high-performance optical lens, low profile aluminium front light provides 450 lumens brightness with good value. Rubber strap provides bidirectional tool-free mounting and easy removal on aero/round handlebars or helmet. The Headlux is also available in a 250 lumen USB-rechargeable option and Headlux Dual version with a rear-facing red light, ideal for mounting on helmets for additional visibility.

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www.bikebiz.com

23/06/2020 15:34

SECTOR GUIDE

9

10

11

12

10

11

12

Pulse

ETC

Exposure

Knog

Mini Blaze + Glimmer

Watchman

Flex

Plug and Plugger

Distributor: Tandem Group Cycles

Distributor: Moore Large

Distributor: USE

Distributor: Silverfish UK

Also available separately, our new Mini Blaze/Glimmer light set offers even better value at just £24.99. Both USB rechargeable, the Mini Blaze offers an impressive 150 lumen output, whilst the rear Glimmer COB LED shines at 50 lumens in multiple flashing, constant or strobe settings for up to 15.5 hours.

Ideally suited to on or off road use, it’s a great choice for those more adventurous commutes from work.

The ETC Watchman Action Camera, an integrated HD camera with a rear light, delivers cycling safety and action camera solutions for all types of riders.

Key features: · HD 1920 x 1080p video and audio recording · ISO range 100-800 · Wide angle lens · Includes a micro 8GB SD card · IPX4 water resistant · Up to six hours battery life · Looping recording for set and forget

E-MTB light with a potential output of 3,300 lumens in a lightweight and compact unit.

Powered via onboard battery/ motor. Utilises Reflex++ tech for smarter battery management, fitted with wired remote for easy mode changes. Reflex++ automatically boosts lights to its highest lumen outputs when riding hard and fast, then instinctively dim when slow. The right lumens for right terrain and speed without the need to reach for a button while on the move.

These have all the hallmarks of Knog’s classic design DNA that consumers know and love.

Featuring overmoulded TPR. One button operation. Easy universal mounting system. USB charging.

Side visibility via cut-outs in the front light body. Bold, bright and highly durable (up to 240 hours run time and 350 lumens), with commuter friendly features alongside compelling price points, Plug and Plugger are perfect to target the mass of new commuter cyclists entering the market.

9

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SECTOR GUIDE

13

14

15

16

13

14

15

16

Cateye

Ravemen

Pulse

Kryptonite

AMPP400 Light Sets

LR500S

Radar

Incite X6

Distributor: ZyroFisher

Distributor: Bob Elliot

Distributor: Tandem Group Cycles

Distributor: Madison

Cateye launched the new AMPP series of lights last season with an overall improvement in visibility and value. For AW20, not only has the value improved, but there has been the addition of three new Light Sets, allowing for better choice to suit customers’ budgets and requirements.

· Specifically designed curved lens with even-distributed flood beam and side visibility, great for road cycling and commuting · Extending battery runtime by connecting with external power source · Multiple brightness levels and daytime visible rapid flashing for night and daytime riding · Wired remote button (sold separately) to change brightness levels safely without releasing the grip · Built-in battery indicator

At £19.99, the Radar helmet light is a great little contender in today’s crowded lighting market. The Velcro strap makes fitting the light to most helmets a doddle, and the angle adjustment is secure and easy to use even while wearing gloves.

Upfront, there’s a 70 lumen LED and on the rear there’s a seven chip COB LED so the Radar helps you see and be seen.

Multiple functions/brightness are also easy to control simply by pressing the rear light.

· Double lens technology provides high-quality precise light distribution · Auto light sensor measures ambient brightness adjusting the light mode automatically · Side lighting for increased visibility and safety · Fully USB rechargable · New snap tight bracket · Display shows the remaining battery run time – battery symbol in the display starts flashing when battery level is below 20%

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www.bikebiz.com

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SECTOR GUIDE

Brakes 2

1

4 3

1

2

3

4

Clarks

Dia-Compe

Birzman

Hayes

Clout1

BRS 101

Clam 3pc Set

Dominion A4 Disc Brakes

Distributor: Bob Elliot

Distributor: Ison

Distributor: Silverfish UK

Distributor: Hotlines

Clarks’ Clout1 is a hydraulic brake system with the capability of a much higher-end brake, providing the rider with greater power, consistency and feel, all at a price that is designed to compete with entry-level brakes. Clout1 has been built on the foundations of the hugely successful M-series brake range, maintaining superb quality and reliability even at this lower price point.

The BRS 101 is the go-to brake for anyone looking for a longer reach dual pivot rim brake.

Ideal for use with mudguards or larger volume tyre, this model offers a 43-57mm brake drop. With a quick-release pivot and a barrel adjuster, it’s easy to make small adjustments while on the move. Available in a variety of colours, the BRS 101 is just one model from the comprehensive range of caliper brakes and parts from DiaCompe that Ison supplies.

Another clever, simple workshop product from Birzman. The Birzman Clam slides between the disc brake pads and the rotor for easy adjustment and alignment.

No more rubbing brakes, no more trial and error – instead, the Birzman Clam tool allows perfect pad alignment first time, every time. The 58mm long, stainless-steel Clam comes in a three-piece set and retails for just £6.99.

Provides incredible power combined with great feel and modulation. The master cylinder is factory-tuned for the shortest dead stroke possible and a crisp bite point. The cold-forged caliper utilises four pistons while the adjustablereach levers feature sealed cartridge bearings, offering extensive durability and smooth operation. The ‘Crosshair’ allows precise fine-tuning of the caliper over the rotor, eliminating trial and error.

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22/06/2020 19:57

SECTOR GUIDE

5 6

8

7

5

6

7

8

Shimano

SRAM

SwissStop

Acor

Deore M6120

G2 R and G2 RS

RS Pads and Catalyst Rotors

Disc Brakes

Distributor: Madison

Distributor: ZyroFisher

Distributor: Extra UK

Distributor: Greyville Enterprises

With its new 4-pot Deore brakes, Shimano has brought top-end stopping power to a lower price point than ever before. The opposed 4-piston design reduces leading effect and optimises pad wear while increasing braking control, and the two-piece caliper is both rigid and durable enough to withstand whatever you want to throw at it.

The new G2 R and RS Brakes replace outgoing Guide RS/R brakes and follow the success of the G2 RSC and G2 Ultimate last year, offering “mini-code” product at a more accessible price-point. With the G2 R and RS, SRAM offers consumers a premium value without compromising the heart of the operation. This brake gives riders the G2’s famed “minicode” power and a whole suite of SRAM standard features at an absolutely unbeatable value.

Race-ready, silent power.

SwissStop RS disc pads offer a highly balanced combination of predictable braking, durability and incredibly low noise in all conditions. The organic compound gives smooth modulation and is rotorfriendly. The RS pad is suitable for all OEM rotors, however, when used in combination with the SwissStop Catalyst rotor, offers unparalleled stopping power, modulation and wear rates over stock setups.

The ABR21504 hydraulic disc brake set for front and rear weighs in at 142g per wheel and has an RRP of £149.95. The 160mm rotors have a dualpiston system for smoother operation and longer life for the semi-metallic pads.

Can be used with the easyto-fit ACB21402 Inline Cable Adjusters. ABR21405 offers a complete set of front and rear cable-operated mechanical disc brakes including 160mm rotors for an RRP of just £49.95.

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SECTOR GUIDE

Triathlon

2

1

3 4

1 Birzman Aeroman Hydration Centre Distributor: Silverfish UK A durable and dependable addition to your triathlon and time trial set-up. This carrier attaches to your saddle rails and adds hydration storage to the rear of your bike while remaining aerodynamic. The carrier can accommodate up to two bottle cages with the choice of three angles to optimise riding comfort and aerodynamic positioning. The Aeroman ensures you can stay hydrated without sacrificing speed during the most demanding rides.

www.bikebiz.com

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2

3

4

Princeton CarbonWorks

Lake

Controltech

Wake 6560

TX223

Time Zone Hydration System

Distributor: Ison

Distributor: Moore Large

Distributor: Bob Elliot

Advanced aerospace engineering facilitates better speed through the breakthrough of dynamic cross-section variability – Wake – yielding lower drag and reduced effects of vortex shedding. Offers increased stress distribution and enables weight reduced layup schedule. Wake 6560 breaks industry benchmarks and forces discerning riders to recalibrate aerodynamic, strength, stability and weight expectations.

The TX223 has a profile specifically designed for very high-cadence riding and higher pressure. The 100% carbon fibre sole is available in a three-hole cleat pattern.

Durable microfiber upper with NuFOAM and Trek-Dry breathable, moisture-wicking and antimicrobial lining. Lake’s unique lining works in a way that keeps your feet feeling cool and dry. The dual hook and loop straps make fastening quick and easy.

– Optimised aerodynamic shape – Minimises drag – Centre to centre width – Integrated big storage – Computer mount positions perfectly at the front – Easy refill port design – Volume: 800ml – Straw positioning: Adjust the plastic wedge to set up the straw position, according to your preference, or store the straw on the integrated bento-box – Minimal computer mounting design

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SECTOR GUIDE

6

5

7

8

5

6

7

8

Continental

Gaerne

Profile Design

SRAM Road

Grand Prix TT tyre

Carbon G.Kona

GMR 50/65

VukaShift AXS 90

Distributor: Madison, Raleigh, Bob Elliot, i-ride

Distributor: Hotlines

Distributor: Madison

Distributor: ZyroFisher

A road bike tyre specifically created with triathletes (and time trial riders) in mind. Its slick centre tread profile allows speed on straight lines whilst its roughened shoulders give extra handling assurance on bends.

The tyre starts from an incredibly light 180g thanks to minimised tread depth, and is made with Continental’s signature BlackChili compound for grip, speed and durability, and Vectran Breaker for puncture protection.

Double Velcro closure system, minimised stitching and laser perforations ensure maximum comfort and breathability.

Reflective inserts provide visibility and rear loops, allowing you to quickly put the shoes on, making them extremely practical during the changeover. Gaerne’s EPS soles guarantee total lightness and firmness. Ultrathin carbon allows feet to be a minimal distance from the pedals, allowing maximum power and efficiency when pedalling.

Named after the Glendora Mountain Road in LA, this is a future-proof triathlon wheelset with 19mm internal width and comes tubeless-ready. Matching proprietory precision-machined alloy hubs with Sapim CX-Ray spokes, the wheels are stiff, light and disc-brake specific, ready for the next wave of disc-equipped tri bikes. Plus, at just 1,675g for the set, they’re light too, and if you want to go for the 38/38 clincher instead, they’re just 1,348g.

Cleanly houses the aerobar extensions, shift-control, and head unit in one neat and clean package. No blip box required.

This approach solves an emerging problem of the age of electronic shifting. The time for system integration is now with this seamless solution. The extensions themselves feature the pro-proven Vuka Evo shape with a 90mm rise. Compatible with more than 90% of the integrated aerobar systems currently on the market.

52 | July 2020

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SECTOR GUIDE

9

10

11

12

10

11

12

fizik

Quintana Roo

Redshift Sports

Michelin

R4 Transiro Tri

PRFour Disc

Quick-Release Aerobars

Power Time Trial

Distributor: Extra UK

Distributor: Windwave

Distributor: Ison

Distributor: Silverfish UK

A triathlon shoe with an extremely quick and intuitive to use, enveloping Velcro closure, ideal for shorter-distance races.

The Powerstrap can be locked in the wide-open position ready for quick, easy and fast foot entry with the shoes ready clipped into the pedals. The shoe’s upper construction combines mesh with microtex for superior ventilation and support while the moderately stiff R4 outsole delivers great balance between comfort and pedalling efficiency.

Quintana Roo has been at the forefront of incorporating disc brakes into its high-performance PR series triathlon bikes with the PRSix and PRFive models.

Featuring the same aerodynamic frame shape as the pro level PRSix disc, the stopping power and control of disc brakes with bikes starting at £3,199.95 (framesets £2,199.95), the PRFour is the most affordable and technologically advanced disc brake triathlon bike available.

Redshift’s Quick-Release Aerobars are different from any other on the market. The patent-pending quick-release mechanism allows you to attach or remove the aerobars in a few seconds, without any tools. You can choose the best setup for every single ride. Available in carbon or alloy with two bend options: L-bend or S-bend.

The lightest and fastest road tyres from Michelin, the Power Time Trial clincher tyres give an incredibly smooth-rolling performance. Designed specifically for time trials and triathlons, the Race-2 rubber compound and 3x180 TPI casing provide ultimate rolling efficiency to save vital seconds.

Flexible aramid beads combine robustness and lightweight performance. The perfect choice for all riders seeking ultimate speed against the clock.

9

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July 2020 | 53

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Opening our doors

In these uncertain times we are opening our doors to every IBD. Whether you’re

open or closed you can earn commission

from every order on Freewheel when the

consumer selects you as their local store. &RQWDFW \RXU 0DGLVRQ RU 6SRUWOLQH VDOHV DJHQW WR ȴ QG RXW PRUH

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TO ADVERTISE ON THESE PAGES PLEASE CONTACT richard.setters@biz-media.co.uk or call +44 (0)779 480 5307

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BIKES & ACCESSORIES

PRIME 2.0

• Italian Handmade • Multi-section Carbon rail and base • RLS interchangeable Cover System • Weight: 170g.

SRP £129 UPGRADEBIKES.CO.UK / 01403 711 611

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EPOS & COMMERCE

BIKES & ACCESSORIES

Ð{³ s1Ê G É{³ U­1 "Q Us i³ 1ɚ ³Ŵ Ƈŕ ɆɇȾ ŋĭńĈž ŴĈŸ ÝŴŴńĭûÝƇĭŕō ɧƍŴ Ƈŕ ɄȾȾ q­ ɨɚ 1ƩûĈńž ĭō ÊĈƇ ŕŸ (Ÿƪ ûŕōāĭƇĭŕōžɚ ÉĈŸƪ "ńĈÝō Ýōā ¤ŋŕŕƇĩ ĭō Ýńń ûŕōāĭƇĭŕōžɚ ³Ŵ Ƈŕ ȿɀɂʪ ńŕōġĈŸ ûĩÝĭō ńĭğĈɚ

ĈŷƍĈžƇ Ý ŴŸĭûĈ ńĭžƇɔ žÝńĈžʭûƪûńŕŸĭžĈɚûŕŋ ʵ ȾȿɆɅɁ Ɇɇɀɇɀɀ 55 | July 2020

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MARKETPLACE

GET STAFFED! WWW.BIKEBIZ.COM/JOBS

WHERE THE TRADE GOES FOR THE LATEST JOB OPPORTUNITIES Contact: richard.setters@biz-media.co.uk | +44 (0)779 480 5307 BB-MAY20-UPGRADE X5.qxp_Layout 1 20/05/2020 15:25 Page 2 Get Staffed HALF-PAGE 183 x 115mm.indd 1

BIKES & ACCESSORIES

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BIKES & ACCESSORIES

21/11/2019 09:56

LATUS M / CL

SPYD 2.0

• Italian Handmade

• Italian Handmade

• High Modulus UD Carbon Fibre rail and shell

• Multi-section Carbon rail and base

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• RLS interchangeable Cover System

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• Weight: 180g.

SRP £129 UPGRADEBIKES.CO.UK / 01403 711 611

56 | July 2020

55-57 BBJuly20 Marketplace.indd 56

• Weight 140g.

SRP £219 UPGRADEBIKES.CO.UK / 01403 711 611

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BIKES & ACCESSORIES

Find out more: info@use.group 01798 839300 Image Credit: Charles Robertson

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BIKES & ACCESSORIES

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BIKES & ACCESSORIES

POS / STOCK IN

MAGNET (TT/Tri)

• Italian Handmade

Pro Shop 44% Margin

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SRP £249 UPGRADEBIKES.CO.UK / 01403 711 611

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*VII 437 YRMX JSV \ WEHHPI (IQS 7T]H & Prime UPGRADEBIKES.CO.UK / 01403 711 611

July | 57

23/06/2020 15:26

NEWS

LBSD 2020 aiming for September return Local Bike Shop Day 2020 is now taking place on 5th September

T

he new date was confirmed with a poll among participating retailers. Following the recent possible postponement survey that took place in March, there was an overwhelming vote (94%) in favour of deferring the day to a later date than the originally planned 2nd May. The two most popular postponement months among participating retailers proved to be September (43% of votes) and October (16% of votes). Participating retailers were then asked their opinion as to what specific date in September or October would be most preferable for them as a cycling retailer and key member of the industry.

The feedback that the ACT has attained from retailers over previous years has proved Saturday to be a popular day for the event to occur, as it enables more customers to be able to get out and visit their local bike shops. With this in mind, retailers partaking in the Local Bike Shop Day 2020 New Date survey were given nine dates to choose from, each Saturday in September and October.

The most popular date chosen was Saturday 5th September, with 30% of the total vote. Reasons behind retailers favouring this date over others included it being the start of the new school term, normality being likely to

58 | July 2020

58 BBJuly20 News Final.indd 58

have restored by then and the weather generally still being pleasant in September. The second most popular dates were Saturday 26th September and Saturday 12th September, each receiving 22% of votes. As Local Bike Shop Day is a day for the trade, the majority voted for date is the one that will be going ahead.

It is hard to predict the state in which retail will be operating by September 2020 due to the ongoing situation with COVID-19, the ACT has said, and if it is forced to cancel this year’s Local Bike Shop Day it may then have to wait until 2021 for another viable date.

Following this current cycling-industry-high, signs are pointing towards this year being highly successful for cycling retailers across the country. However, the ACT said it wants to ensure that much of this success is reflected directly in the footfall and profits of the IBD, something that can be very much encouraged on 5th September. This new date ties in with kids returning to school, giving parents the incentive to equip their children with a set of wheels for the school year.

The ACT has worked hard over the last few years to make Local Bike Shop Day a success for bike shops across the country. This has included implementing campaigns, investing in promotional materials and partnering with a number of supporting organisations, all of which has been done to benefit IBDs and spread the word of this day to as many customers and potential customers as possible.

Retailers are still able to sign up for the postponed date on the Local Bike Shop Day website. ď Ž

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BB-JUL20-KRYPTONITE.qxp_Layout 1 22/06/2020 15:52 Page 1

NUMBERS MEAN NOTHING*

Kryptonite x6 smartlight 60 lux

*BEFORE SUNRISE When you pedal on the edge of the waking world, it’s imperative to see and be seen. Kryptonite’s new Incite X6 smart light lets you focus on what matters.

Enjoying the journey along the way. learn more online:kryptonitelock.com

BB-JUL20-ISON.qxp_Layout 1 23/06/2020 11:44 Page 1