2016 2018 strategic plan

STRATEGIC PLAN 2016-2018 rd

Strategic Plan created August 3 , 2016. Hosted by Eide Bailly LLP. Facilitated by Michelle J. Wall, Dale Carnegie Business Group of ND & NW MN.

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TABLE OF CONTENTS VISION …………………………………… 3 PRIORITIES …………………………..…. 4 MEMBERSHIPS …………………………. 5 PUBLIC RELATIONS ……………………. 6 PARTNERSHIPS ……….………………… 7 PROFESSIONAL DEVELOPMENT ……… 8 CREATIVITY ……………………………… 9 COMMUNICATION PLAN …….……… 10

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Strategic Plan created August 3 , 2016. Hosted by Eide Bailly LLP. Facilitated by Michelle J. Wall, Dale Carnegie Business Group of ND & NW MN.

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2016-2018 Strategic Plan Vision Create: YPN will proactively create environments and programs that allow for linkages between one another and within the community.

Connect: YPN will actively pursue partnerships with businesses, non-profits, service professional development, media, cultural, and entertainment organizations to help deliver opportunities to the network that are already taking place in the community.

Priority

• overarching areas of focus

Goal

• SMART elements that will meet or enhance priority

Strategy

• Stepping stones to accomplish each goal

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Strategic Plan created August 3 , 2016. Hosted by Eide Bailly LLP. Facilitated by Michelle J. Wall, Dale Carnegie Business Group of ND & NW MN.

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PRIORITIES

Memberships

Public Relations

Partnerships

Professional Development

Creativity

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Strategic Plan created August 3 , 2016. Hosted by Eide Bailly LLP. Facilitated by Michelle J. Wall, Dale Carnegie Business Group of ND & NW MN.

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MEMBERSHIPS Goals 1. In the next 2 years increase member attendance to a minimum of 8 events per year [ 2 events per quarter]

2. Implement a Recruit and Activate Program [Special Committee to be led by the VP] Implement Q1 2017

3. Incentivize attending events [Events do not include team meetings]

4. Increase membership by 10 per quarter, which will result in a 30% increase in total membership in 2 years

5. Responsible for tracking new members and growth – Ambassador Team and VP

6. Benchmark membership growth per quarter [Implement start of Q4 2016]

Strategies  Increase awareness of the YP Network  More touch points with non-active members  Create and implement a new system for membership tracking  Incorporate a voluntary program to mentor new members managed by the ambassador team  Follow-up with lapsed member in Q1-2017

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Strategic Plan created August 3 , 2016. Hosted by Eide Bailly LLP. Facilitated by Michelle J. Wall, Dale Carnegie Business Group of ND & NW MN.

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PUBLIC RELATIONS - PERCEPTION Goals 1. Increase community awareness and further develop media presence

2. Create a “splash” news story (TV/newspaper) with a minimum of one story in 2016 and 2-3 stories per year moving forward

3. Increase awareness of opportunities on the marketing team to our membership

4. Increase the number of active marketing team members

Strategies  Establish role/individual to better utilize current contacts at media outlets  Update media list semi-annually  Explore alternate forms of media, including an increased use of social media  Promote opportunities/projects on the PR team in e-newsletter and Facebook  Further engage current partners to build brand awareness and credibility  Get testimonials from partners/members and wisdom team members to grow and improve YP brand perception  Use testimonials on social media/advertising

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Strategic Plan created August 3 , 2016. Hosted by Eide Bailly LLP. Facilitated by Michelle J. Wall, Dale Carnegie Business Group of ND & NW MN.

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PARTNERSHIPS Goals 1. Diversify industry base of partners to get untapped businesses including small businesses

2. Review opportunities to get more healthcare and education professionals involved in the YPN at E-Team & Ambassador team meetings on a quarterly basis

3. Follow up with current partner relationships and further push leads on new partnerships

Strategies  Review chamber directory at E-Team level and select businesses with potential or ones that currently have YP member connections  Connect with active members who work for a company not already a YP partner  Stay in touch with current partners who are not using all free memberships  E-team/Ambassador team would work together to reach out to partners each quarter  E-team will review current partnership levels and benefits by the end of first quarter of 2017  Reach out to current members for contact in these industries  Establish partnerships with a business in these industries

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Strategic Plan created August 3 , 2016. Hosted by Eide Bailly LLP. Facilitated by Michelle J. Wall, Dale Carnegie Business Group of ND & NW MN.

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PROFESSIONAL DEVELOPMENT Goals 2. Seek out and promote community professional development events to our members

1. Increase PD awareness (internal & external)

3. Diversify PD opportunities

Strategies  Increased marketing of PD events  More professional skill events  Explore mentor programs, board opportunities  Create skill specific opportunities quarterly  Create survey to go out to membership on professional development ideas to seek ideas

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Strategic Plan created August 3 , 2016. Hosted by Eide Bailly LLP. Facilitated by Michelle J. Wall, Dale Carnegie Business Group of ND & NW MN.

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CREATIVITY Goals 1. Create Tech Committee appointed by exec team by quarter 1 of 2017 to assess and develop best tech practices [2-3 people would serve on this free standing committee] [The Tech Committee would present quarterly to the exec team]

2. Give members the 3. Continue to explore opportunity to get their voices opportunities for special heard in a variety of ways committees in the YPN [Anonymous idea hub- collection method at events such as Cinco or All Hands for member ideas – created by Q2 2017] [Open idea hub – promoted on FB and e/newsletter – created

by Q2 2017] [Exec Team filters/reviews ideas – then bring solid ideas to LT – create incentives for feedback]

Strategies  Promote the different opportunities on website, FB, newsletter  Tech Committee would develop a training manual or “how to” sheets for YP website, Google docs, Google calendar, Facebook  Conduct annual training for co-leads on YP technology practices  LT would discuss any special project or needs for member involvement

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Strategic Plan created August 3 , 2016. Hosted by Eide Bailly LLP. Facilitated by Michelle J. Wall, Dale Carnegie Business Group of ND & NW MN.

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COMMUNICATION PLAN 1. Communicating strategic plan to LT 2. Communicate to members a. Show what the results will look like at the end of the plans b. Show members how they will benefit from the plan c. Short presentation on strategic plan at All Hands meeting 3. Make strategic plan public by placing it on YPN website 4. Share the plan with the YP Wisdom Team 5. Create a shareable, “elevator pitch� version 6. Take ownership of the plan and share with six teams 7. Keep it alive so it becomes part of YP culture 8. Connect our stakeholders to the strategic plan 9. Review and monitor plan on a quarterly basis at leadership team meetings

A special thank you to the Strategic Planning Committee: Amanda Bakkedahl Amber Jensen Betty Kirschmann Emily Burrows Eric Flacksbarth Jake Fisketjon Jamie Jackson Jerry Haas Justin Thomas Nicole Peske Stacey Thomas TJ Jerke

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Strategic Plan created August 3 , 2016. Hosted by Eide Bailly LLP. Facilitated by Michelle J. Wall, Dale Carnegie Business Group of ND & NW MN.

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