2023 Annual Member Meeting Slideshow

Welcome to the 2023 Annual Meeting of the Members

Board President – Katie McCallum

Welcome & Opening

Remarks

ANNUAL MEETING

MONDAY, JULY 24, 2023

Board President – Katie McCallum

Annual Meeting Call to Order Establishment of Quorum

Chief Operating Officer – Jeff Murray, CCM, CAM, FMP

Principles Card

2023 Goals from Retreat

u Golf Course maintenance is number one focus

u Give members more value in F&B

u Continue Quality & Consistency focus in F&B

u Continue to drive engagement in Racquets

u Continue to improve communications

2022 – 2023 Snapshot

u Golf Course Contract with Reliable was renegotiated and additional resources were allocated. $150,000 plus capital funds and needed course supplies. Currently close to $1M

u COO doing weekly inspections and follow-up. Director of Golf also doing inspections and followup.

u Course Action list to track progress and keep on task

u Special project list to track progress

u New Signature 900 Best Sand install coming this fall

u Maintenance Building project coming this fall

u By-pass Cart Paths in progress

u Cart Path restoration projects coming soon

2022 – 2023 Snapshot

u Communication stronger than ever.

u Social Media – Reformed our platform and engagement

u Push Notification – Media Boards – POS Signage - Newsletter – Visage –Banners – New Texting - Soon a Happens Page.

u Tennis & Pool continues to be very strong!

u Pickleball utilization is at all time high.

u Golf utilization is strong, but no issues with member access.

u Wellness programming has grown, and utilization is strong!

u Feedback programs expanded and showing our members are happy.

u Boat amenity has grown and has tripled last year’s utilization.

u Dining utilization is strong, outdoor expansion is in our future.

2022 - 2023 Snapshot

u Food & Beverage Value Theme Nights

u Tuesday Action Station $12.95

u Wednesday Pasta Night $17

u Friday Fish Fry

u Saturday Prime Rib $25

u Menu Prices Holding

u Chef Bi-Weekly Feature Menu with local ingredients

u Offering constant variety and outstanding quality!

u Sunday Brunch - $17.95

u Beverage Specials and Featured Cocktails

u Tuesday - $5 Margaritas

u Wednesday – Featured Wine

u Sunday $10 Endless mimosas, Bloody for $4

Communications

• Increased social media presence

• Facebook Reach 45,073 (+66.2% from last year)

• Instagram Reach 8,295 (+486.6% from last year)

• Created a TikTok account to bring in potential employees in the future and bring positive light to our brand

• Online menu driven videos for bi-weekly chef menu

• Feedback

• Created a Bishops Bay Feedback email to give the membership a place to voice their great experiences or concerns

• Communication with members

• Utilizing push notifications to give general updates and information to membership as a whole

• Began a texting platform to target specific groups of members about only events and updates pertaining to them

• Updated the newsletter format to be less articles and more informative flyers so members can stay up to date on what is happening

• Cleaned up weekly emails to be more readable and only contain important information

Membership Efforts for 2023

Initiation Fees: 2015 initiation fee was $0 –Effective August 1 $25,000

• 2022: $360,880 for entire year

• 2023: $306,750 (as of 7/12/23)

We are at a historic high of memberships 592 members (8 left)

• 2022: 46 new members for entire year

• 2023: 44 new members (as of 7/22/23)

Waitlist:

• A golf waitlist was introduced in May 2021 and allotted 20 memberships; Board increased waitlist in May 2022 from 20 to 25 and it was filled by early June 2022

• We are currently on a non-active golf waitlist

Total Members as of July of each year

Total Members in all categories

Effects of our growth

Bishops Bay CC Total Assets

Membership

Attrition Rate (8% National Ave.)

Golf Rounds by Month

Growth of Members’ Equity

Drives the following:

• Balance Sheet Strength

• Investment in Property, Plant & Equipment

• Initiation Fee Growth

• Net Worth Over Time reflects market relevance and competitive standing

• The capital ledger is the engine that drives Net Worth Over Time

Net Worth Over Time: The Most Important Financial Metric

Net Worth Over Time

The Most Important Financial Metric

u The Driver of the financial engine

2022-2023 Capital improvements

Ø Pontoon Boat & Lift

Ø New Storage Sheds

Ø LED Wall

Ø Ice Rink

Ø Golf Shop Podium/Bag Stands/Range Picker

Ø Trackman Golf Simulator

Ø New Service Building

Ø Pool Cabanas

Ø New Tennis Fence

Ø 60 New Trees Planted

Ø Proshop Ice& Water Dispenser

Ø $40k New kitchen equipment

Ø New Lifeguard stands

Ø New Pool Pizza Oven

Ø New Pool Heater

2022-2023 Capital improvements

Ø #17 Bypass Safety Path (in progress)

Ø #13 Bypass Safety Path (coming)

Ø Cart Path Repairs (coming)

Ø Cart Path Patch, Crack Fill & Seal Coating (coming)

Ø Maintenance Shed Project (coming)

Ø New Signature 900 Sand Conversion (coming)

Ø Clubhouse Roof (coming)

What is on the horizon?

Our Master Planning Committee Worked with McMahon Group to create a Campus Master Plan.

u We formed a Planning Committee to work with a local Architect to draw up true plans to present.

u Pool & Tennis Facility is ready for presentation.

u Golf Performance Center is very close.

u We are about to start the Lakeside Dining & Patio Expansion with the Architect.

u Kitchen Expansion will go from 1200 sq ft to 3000 sq ft

u Golf Course Master Plan continued & irrigation replaced Finance Committee - Plan to fund projects and phases

CSM – Is finalized for member presentation

What is on the horizon?

Town Hall Meetings to review plans and funding

Get feedback and adjust plans as needed Member vote

I would like to thank our Management Team:

Richard Avery – Assistant General Manager

John Shipshock – Director of Golf

Chris Meyer – Assistant Golf Professional

Marc Davison – Golf Course Superintendent

Bubba Schultz – Head Tennis Professional

Karen DuCharme – Pickleball Professional

Dan Anderson – Controller

Gabor Bencze– Executive Chef

Cheryl Burns – Clubhouse Manager

Andrew Voss – Restaurant Manager

Janet Frazier – Membership Director

Sarah Zins – Events Manager

Jordyn Grigg – Pool Manager

Bridget Thompson - Communications

Andrea Brownlow – Executive Assistant

All of our hard-working 175 hourly staff making memories for you each day

We are working hard for you!

Thank you!

In my eighth year at your club, we have made history together with so much more on the horizon! Our future is very bright and membership support has been outstanding!

I look forward to many years to come!

Jeff Murray

FINANCE UPDATE

Ballweg- Treasurer

Eric

FINANCE COMMITTEE

Eric Ballweg

Shawn Kriewaldt

Jim Metz

Ron Slater

Jim Tubbs

Tony Balistreri

Mike Carr

Mark Koehl

AuditedFinancialstatementsprovidedbyWegnerCPA

BALANCE SHEET

STATEMENT OF ACTIVITIES

CAPITAL EXPENDITURE

Thank You!

Bishops Bay Country Club

Golf Committee

Annual Report

STEVEN LITTLE |

BISHOPS BAY GOLF COMMITTEE CHAIR

JULY 24, 2023

2023 | Bishops Bay Golf Programming

u Total Number of Rounds Played in 2022: 18,146

u Year-to-Date Rounds Played 2022 v 2023:

u Jan 1-July 17, 2022: 7,520

u Jan 1-July 19, 2023: 8,045 – No rain (no issues with getting tee times)

u Video series created

u Course care videos: To get better member compliance with our initiative to have the best conditioned golf course in the area

u Golf tips videos: Posted on Instagram and Facebook for engagement

u Player Development Enhancements

u Improved our communication and promotion of events and have followed our plan to help celebrate and memorialize events

u Additional food and beverage offerings at events, survey follow-ups, taking pictures for participants

2023 | Bishops Bay Golf Programming

u Junior Golf 9-week program

u 2022: 134

u 2023: 130

u Three additional PGA Family golf events

u 48 participants in our first event a few weeks ago

u Junior Programming Enhanced

u Additional after school and Friday morning lessons to accommodate the demand from our kids/families

u Lessons

u Participation has been well attended with our group lesson offerings

u Service Enhancements

u Complimentary weekly resident cart detailing

u Additional days/times starter at the first tee

2023 | Golf Technology Upgrades

u Technology additions

u Added a digital media screen outside the golf shop which includes:

u Updated tee sheets

u Golf event flyers

u Any important information

2023 | Overall Golf Committee

u Overall Golf Committee was established in Fall 2020

u Committee’s Purpose – Make Recommendations re Golf Policies and Programming to the BBCC Board of Directors

u Overall Golf Committee Members:

u Steven Little (Chair)

u Jason Hatch

u Bob Tobe

u Tony Ciccone

u Leslie Even

u Mark Guerrera

u Herman Scholtz

u Kelley Kilcoyne

u Kristi Austin

u Mark Koehl

2023 | Bishops Bay Country Club Golf Staff

Inside Staff

John Shipshock, Director of Golf

Chris Meyer, Assistant Golf Professional

Jeromy Toutant

Kyle Kroener

Lyla Fell

Interns

Isaac Mullikan, Cole Ross, Alex Weiss

Starters

Jim Koeberl, Matt Weber, Eric

Kielich, Ric Suchanek

Player Assistant

Mike Cantwell

Outside Staff

Ben Luebke

Kevin Schufreider

Sam Karls Dale

Max Zielinski

Braden Rowe

Matthew Schachte

Jordan Bavery

Luke Weiss

Jack Drye

Mia Balistreri

Aidan Lenz

Gabe Passini

JJ Weibusch

Erik Mickelson

Jackson Furniss

Brayden Olstad

Luke Reiter

Blaise Lin

Green’s Committee

SHAWN KRIEWALDT- CHAIR

Green’s Committee Report

u Committee Members

u Steven Little

u Shawn Kriewaldt

u Mike Gustafson

u Dan Hyland

u Wade Cattell

u Sean McCarthy

u Dan Mohs

u Todd Smith

u Bob Tobe

u Andrew Weininger

u Suzanne Beckman

u Billy Shroyer

Green’s Committee Report

u 3200 sq. ft. bent grass sod installed along fairway bunker on right side of #13 fairway

u New Range Mat installed

u Started slit seeding fescue grass seed in bare and thin areas of native and areas we converted from Kentucky Blue Grass to fescue grass

u Planted 60 trees around the golf course past 2 years

u Started seeding Kentucky blue grass in mowed rough areas where bent grass was killed off

u Started converting three pot bunkers and practice green bunker to Signature 900 sand. Total course will be done by next spring

u Bent sod installed on six holes adjacent to fairway bunkers, replacing old worn-out sod

u Chris Lutzke here to reshape the base of the pot bunkers

Green’s Committee Report

u New Contract with Reliable that set all new expectations for our golf course.

u Increased our maintenance budget $150k yearly

u Cart Path Plan to repair and sealcoat entire course.

u Installing bypass paths on #17 and #13 to enhance member experience and safety.

u Reworking maintenance building area and expanding building

u Getting plans for pond bank restoration

u New tee box sand boxes

u Developed a Golf Course Master Plan with Chris Lutzke

Pool Committee

MARK GUERRERA- CHAIR

Pool Committee

u Committee

u Alana Adamson

u Lynn Ascione

u Melanie Galle

u Kristen Jafferis

u Sarah Noronha

u Teresa Ryan

u Jaime Frank

u Mark Guerrera

u Diane Hassett

Pool

u Pool Leadership:

u Jordyn Grigg, Pool Manager

u Alison Meng, Swim Lesson/Team

u 2023 Accomplishments

u Created a pool staff social media account that has received 176,800 likes and 978,000 views as of 7/13/23

u This sheds a positive light on our company culture for current and future employees

u Member involvement in videos creates positive and fun member/staff relationships

u Incorporated a new pizza oven to increase efficiency and increase menu variety

u Increased quality of service resulted in higher traffic of members

u There has been a $2770 increase in sales from last year at this time

u Reworked food ordering system to reduce wasted food cost and increase efficiency

u Since retraining steps of service, member insights have shown an improvement in NPS

u Using Boar’s Head Deli Meats

u New Diving boards and lifeguard chairs to reflect a more resort style experience

Pool Cont’d

u Swim Team & Lessons:

u Head Coach: Alison Meng has been doing a great job this year

u 47 Swim Team Members compared to 41 in 2022

u 51 in Swim Lessons compared to 74 in 2022

u Many fun social events to build camaraderie and make swim team a positive experience for the kids and families participating.

u Adult lap swim again this summer M/W/F

u Added a second time slot M/W/F

u Memorial Day Check-in:

u 2021: 177 Check-ins

u 2022: 325 Check-ins

u 2023: 287 Check-ins

Raquets Committee

TODD CARPENTER - CHAIR

Tennis/Pickleball Committee

u Sarah Noronha

u Jaime Frank u Ana Baracca

u Jami Thornton u Sandy Sobczak

u Suzanne Beckman

u Marija Pientka

Tennis/Pickleball Committee Report

u Junior Program: 130 participants

u Drills

u Last year we started two free drills a week averaging ~16 people per drill

u Memorial Day Drills had 56 attendees combined

u 4th of July Drills had 59 attendees combined

u Labor Day Drill had 27 attendees

u Glow in the Dark Pickleball had 14 attendees

u Tennis Interclub

u Finished 4th and had over 20 participate (a huge improvement from previous years)

u Winter Racquets

u Added indoor pickleball throughout the winter averaging 8-10 a week

u Had an indoor tennis event which saw 14 attendees

House/Member Engagement Committee

BOB TOBE, CHAIR

Report

u Thank You

u Janet Frazier, Membership Director

u Cheryl Burns, Clubhouse Manager

u Focus of Committee

u Member Onboarding Program

u Bishops Bay Cares! – community giving program

u Assist with Events

u Clubhouse Interiors

u Committee Members:

u Chris Galle, Shari Kathe, Steve Kathe, Rachel Kvasnica, Connie

Niquette, Sarah Shroyer, Bob Tobe, Christina Zentmeyer, Christine

Accavitti, Lauren Walsh

Clubhouse Report

u Built and Operated an Ice-Skating Rink in the pavilion

u Increased dining in the winter

u Increased winter hours – Open Tuesday-Sunday

u Increased revenue in January from $6,051 in 2022 to $14,000 in 2023

u Retained staff throughout the year allowing them to become eligible for benefits

u Launched New Weekly Specials (Taco Tuesday, Pasta e Vino Wednesday, Prime Saturday, and Brunch & Bubbles year-round)

u The Tuesday and Wednesday specials average about 20-30 sold, and an average of 50+ brunch sold weekly

u Frequent Menu Changes

u Bi-weekly chef feature menu

u Quarterly lunch and dinner changes

u Increased Adult Activities by 100%

u New Adult only cocktail parties

u Men’s bourbon tasting

u Many Ladies in the Lounge events

u Reidel Tasting Experience

u Complimentary coffee bar with a variety of flavored creamers and syrups

Clubhouse Report Cont’d

u Bar

u Opened one hour earlier to accommodate golfers in season

u Seasonal drink menus quarterly, utilizing house made syrups, infusions, and fresh herbs and fruit

u Later Patio Bar hours with the bar staying open as long as members are on it

u No price increases in bar or dining in the past year despite our costs increasing by at least 6%

u Value offerings such as $3 margaritas and $3 beers during sporting events. $12 value Premium Wine

u Performance

u NPS score consistently higher than the national average

u 50% of Seasonal staff return from the previous year in front of house

u Turnhouses

u Expanded hours by opening one hour earlier

u Less processed and more specialty offerings such as Hubs peanuts, Golf Stix, Miss Vickie’s Chips, and Zubers all beef sticks

u 100% pure beef hot dogs

u Canned carb free cocktails, more local specialty beers, premium lemonade for mixing, and Keurig for coffee, tea, and cocoa variety

Member Events in 2022/2023

u Fall 2022:

u Camp Bishops Bay had 48 kids in total, lots of great feedback

u Family nights were well attended with an average of 90 guests dining per event in the fall

u All golf and racquets events were well attended and had great feedback

u We had weekly Badger and Packer Showings for members, and the Badger tailgate party had 20 members dine.

u Winter 2022-23

u Holiday Brunches were successful with an average of around 150 each, the Grinch Gives Back brunch being added to our holiday brunch list

u Our Ice rink opened in January, and the opening party saw 50 attendees! Overall, this was a well attended amenity with open skate days having around 100 skaters

u Family nights in the winter had an average of around 50 attendees

u Spring 2023

u The Bunny brunch was a hit with 300 diners, the Easter brunch had 400 diners, and the favorite Mothers Day brunch sold out ea rly and had 420 attend

u Book club was introduced

u Family nights in the spring had an average attendance of 60

u The Men’s opener had ~100 participants

u Women’s Opener had 50 participants

u Summer 2023

u Camp Bishops bay had 55 kids in total – This program is now a 5 week program and is very successful!

u For Memorial Day, Bubba and Sarah put together a drill and had a record number of participants

u Men’s Member Member had 92 participants

u Women’s tips and sips had 12 participants

Private Events 2022/2023

u Weddings: u 2021: 13

u 2022: 15

u 2023: 10

u We have moved café lights, LED TV wall, and ceremony chair rental in house, we have been promoting these awesome additions to private events to see an ROI

Theme Nights & Kid’s Club

u We introduced theme nights in the winter: Taco Tuesday, Pasta e Vino Wednesday, Prime Saturday, and Brunch & Bubbles Sunday

u The weekday themes were slow to take off, but have since become quite successful

u Kid’s Club was introduced at one night a week in January, in the summer we added another day for two nights a week

u January: 24 children in attendance

New Adult Items

u Adult Patio Party

u August 19 – Don’t miss out on this amazing event!

u Farm to Fairway

u Saturday, September 30

u Unique to the Madison area

u Amazing menu and setting!

Board of Directors Election Results

KATIE MCCALLUM - BOARD PRESIDENT

Election Results

u 168 voters (54%)

u 2023 New Directors:

u Shawn Kriewaldt

u Michael Lamont

u Tiffany Nickel