Brand Standards Guidelines for Thermo Fisher Scientific Brands
The world leader in serving science
Building Thermo Fisher Scientific
As employees and subcontractors of Thermo Fisher Scientific dedicated to business communications — ranging from marketing tools to technical documentation — you play a vital role in developing and executing clear and cohesive brand impressions. These standards will guide you. The policies and standards here will help you express the image of the company appropriately and powerfully. In our ever-changing environment, we will continue to explore and evolve these standards. Because building Thermo Fisher Scientific requires your active involvement, submit suggestions or questions to brand@thermofisher.com.
Table of Contents Building Thermo Fisher Scientific Building Thermo Fisher Scientific
iii
Introduction to Thermo Fisher Scientific
Grids
23
Imagery
23
Products in Use or in Process
24
Stand-alone Product Shots
24
1
Portraits
25
1
Thermo Fisher Image Gallery (Digital Asset Management Tool)
25
2
Stock Photography
25
2
White Space
26
Build Our Brands
2
Voice
26
Who We Are
3
House Style
27
5
Names
27
Benefits Outweigh Features
27
Headlines
27
Serving Science Essential Standards
What is a Brand? The Value of Brand
Positioning What is a positioning statement?
5
Thermo Fisher Scientific’s positioning statement:
5
Values
5
Character/Personality
6
“About Us” Boilerplate
6
Design
7
Brand Design Corporate Brand
8
Thermo Fisher Scientific
8
Company Name and Logo
8
Legal Entity Representation
27
Trademarks and Service Marks
29
Disclaimers
31
General Style and Usage
31
Translation
31
Reference Resources
32
United States
32
International
32
Communications Hierarchy Overview Communications Hierarchy
33
Color
9
Size
9
Thermo Fisher Scientific and Thermo Scientific
33
Black Bar
9
Tier 1: Corporate Brand Marketing
35
Exclusion Zones
10
When to Use the Corporate Brand or Company Logo
10
Thermo Scientific Brand Logo
11
Color
11
Size
12
Black Bar
12
Exclusion Zones
12
Tier 2: Capabilities and Solutions Materials Representing the Thermo Scientific Brand
37
Tier 3: Technical Materials Representing the Thermo Scientific Brand 39
Brand Applications: Thermo Fisher Scientific and Thermo Scientific U.S. Stationery System
41
When to Use the Thermo Scientific Logo
13
Business Cards — 3.5 in x 2 in
42
Fisher Customer Channel Brand Logos
13
Business Card Line Identities
44
Color
13
Bilingual Option
44
Size
13
Corporate Stationery — 8.5 in x 11 in
45
Exclusion Zone
14
Corporate Stationery Second Sheet — 8.5 in x 11 in
46
15
Executive Personal Stationery — 8.5 in x 11 in
47
Corporate Palette
15
No. 10 Envelope — 9.5 in x 4.125 in
48
Secondary Palette
16
No. 10 Window Envelope — 9.5 in x 4.125 in
49
Tertiary Palette
16
No. 9 Window Envelope — 8.875 in x 3.875 in
50
Color Usage
17
Catalog Envelopes — 9 in x 12 in — 10 in x 13 in
51
Inks
17
Personal Memo Pad — 5 in x 8 in
52
Paper Stock
18
Mailing Label — 5 in x 4 in
53
Typography
19
International Stationery System
54
Meta Font Family
20
Business Cards — 88.9 mm x 50.8 mm
54
Sabon Font Family
21
Business Card Line Identities
56
Univers Font Family
22
Bilingual Option
56
Thermo Fisher Scientific Color Palette
A4 Corporate Stationery — 210 mm x 297 mm
57
Personal Memo Pad — 5 in x 8 in
109
A4 Corporate Stationery Second Sheet — 210 mm x 297 mm
58
Mailing Label — 5 in x 4 in
110
A4 Executive Personal Stationery — 210 mm x 297 mm
59
Business Cards — 3.5 in x 2 in
111
DL Envelope Front — 220 mm x 110 mm
60
A4 Corporate Stationery — 210 mm x 297 mm
113
C4 Catalog Envelope — 324 mm x 229 mm
61
A4 Executive Personal Stationery — 210 mm x 297 mm
114
A5 Memo Pad — 148 mm x 210 mm
63
DL Envelope Front — 220 mm x 110 mm
115
Mailing Label — 127 mm x 101.6 mm
64
C4 Catalog Envelope — 324 mm x 229 mm
116
65
C4 Catalog Envelope Back
116
Memorandum
65
A5 Memo Pad — 148 mm x 210 mm
117
Facsimile
66
Mailing Label — 127 mm x 101.6 mm
118
Business Communications
Business Communications
119
U.S. Press Release
67
Telephone Communications
68
Memorandum
119
Email Signatures
69
Facsimile
120
70
U.S. Press Release
121
71
Telephone Communications
122
Tier 2: Capabilities and Solutions
75
Email Signatures
123
Tier 3: Technical Materials
81
Literature Tier 1: Brand Marketing
Advertising
85
Required Approvals
85
Specific Templates
85
Apparel and Other Promotional Items
86
Software Standards
86
Technical Documentaion
86
Thermo Scientific Product Badging
87
Apparel and Other Promotional Items
124
Brand Applications: Thermo Fisher Scientific Specialty Products U.S. Stationery System
125
Business Cards — 3.5 in x 2 in
126
Business Card Line Identities
127
Corporate Stationery — 8.5 in x 11 in
128
No. 10 Envelope — 9.5 in x 4.125 in
129
Branding Milestones
87
No. 9 Window Envelope — 8.875 in x 3.875 in
130
Corporate Logo Standards
88
Catalog Envelope — 9 in x 12 in — 10 in x 13 in
131
Representing the Thermo Scientific Logo on Product
89
Personal Memo Pad — 5 in x 8 in
132
Preferred Representations
90
Mailing Label — 5 in x 4 in
133
Preferred Logo File for Smaller Instruments or Packaging
90
Acceptable Alternate Representations
91
International Stationery System
134
Product-Name Graphic Standards
92
Product-Name Graphics Consist of the Following Elements:
93
Preferred Representations
96
Standards for Placing the Thermo Scientific Logo and Product-Name Graphic on Products
97
Preferred Default Placement Locations
98
Matrix of Default Placement Options
99
Resources
100
Brand Applications: Fisher Customer Channel Brands U.S. Stationery System
101
Business Cards — 3.5 in x 2 in
102
Corporate Stationery — 8.5 in x 11 in
104
Executive Personal Stationery — 8.5 in x 11 in
105
No. 10 Envelope — 9.5 in x 4.125 in
106
No. 9 Window Envelope — 8.875 in x 3.875 in
107
Catalog Envelopes — 9 in x 12 in — 10 in x 13 in
108
Business Cards — 88.9 mm x 50.8 mm
134
Business Card Line Identities
135
A4 Corporate Stationery — 210 mm x 297 mm
136
DL Envelope Front — 220 mm x 110 mm
137
C4 Catalog Envelope — 324 mm x 229 mm
138
A5 Memo Pad — 148 mm x 210 mm
139
Mailing Label — 127 mm x 101.6 mm
140
Business Communications Memorandum
141 141
Facsimile
142
U.S. Press Release
143
Telephone Communications
144
Email Signatures
145
Signage — Logo Exclusion Zone
147
Signage — Exterior Sign Specifications
148
Directory Sign
149
Door Sign — Vinyl Letters
150
Vehicle Signage — Thermo Scientific and Specialty Products
151
Vehicle Signage — Fisher Scientific
153
to Thermo Fisher Scientific
Introduction
Serving Science Thermo Fisher Scientific — the world leader in serving science — enables customers to make the world healthier, cleaner and safer by offering analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. Ours is a true global business. With 30,000 employees and over 350,000 customers, Thermo Fisher Scientific reaches more than 150 countries. To meet the diverse needs of customers around the world, Thermo Fisher Scientific employs a multi-brand portfolio strategy where customers in different market segments may know us by different brand names. No matter what brand you represent, you have a responsibility to help build a strong company brand by consistently and actively applying the standards covered in this document.
The world leader in serving science Essential Standards Even with our brand diversity, it is essential that everyone do their part in consistently and positively expressing the common elements of the Thermo Fisher Scientific brand across all businesses, wherever we do business. Adopt and reinforce these standards. When in doubt, email brand@thermofisher.com.
like to what it communicates to what it evokes in terms of personality traits. Brand includes a name, logo and color palette as well as the feel of advertising and video. It is the way products are designed and the way customers experience the company. Brand is all these things and much more.
The Value of Brand A strong brand is an invaluable corporate asset. A distinct brand builds recognition and loyalty in crowded markets. It conveys credibility. It signifies quality and professionalism. Â Brand is too important to be left to chance. Leading organizations take an intentional, disciplined approach to creating, nurturing and protecting their brands.
Build Our Brands Thermo Fisher Scientific brands approved for external marketing are expressed in many forms for different audiences and purposes. The following section describes many elements of brand and how they should be used. Follow these guidelines and direct any questions or designs for approval to brand@thermofisher.com.
Thermo Fisher Scientific
A brand and what it means to customers encompasses what it looks
to
What is a Brand?
Introduction
Thermo Fisher Scientific
What is a Brand?
to
Introduction
Who We Are Thermo Fisher Scientific is the world leader in serving science. We
enable our customers to make the world healthier, cleaner and safer by providing analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. Thermo Fisher Scientific’s two premier brands are the foundation of our portfolio: Thermo Scientific represents our broad range of high-end analytical
instruments, chemistry and consumable supplies, laboratory equipment, software and services that enable integrated laboratory workflow solutions. Thermo Scientific is the new name for a trusted brand — Thermo Electron — that the world’s most renowned researchers, clinicians and scientists already count on to solve their analytical challenges. The brand is strengthened by the addition of equipment, consumables and reagents acquired from Fisher Scientific. Fisher Scientific represents our family of global channel brands compris
ing a complete portfolio of laboratory equipment, chemicals, supplies and services used in healthcare, scientific research, safety and education. Fisher Scientific brings these solutions to general research customers worldwide, and through Fisher HealthCare, Fisher Safety and Fisher Science Education, we deliver the specialty equipment, supplies and services that our customers want, when and how they want them. In addition to these two premier brands, Thermo Fisher Scientific also markets a range of specialty products, featuring well-known industry names such as Nalgene, Nunc and Remel. Offerings include consumables such as disposable laboratory glassware, plasticware and environmental sample containers ranging from vials, tubes and pipettes to microscope slides and syringes. These products are primarily sold through Fisher Scientific and our valued partners worldwide.
Thermo Fisher Scientific’s two premier brands are the foundation of our portfolio
Through Fisher HealthCare, Fisher Safety and Fisher Science Education, we deliver specialty equipment, supplies and services
Thermo Fisher Scientific also markets a range of specialty products, featuring well-known industry names such as Nalgene, Nunc and Remel
Thermo Fisher Scientific
Company name and logotype
to
Introduction
Thermo Fisher Scientific
What is a positioning statement? A positioning statement describes the role or position of an organization within its industry. A positioning statement can be used as a snapshot of the corporation or as an untrademarked tagline.
Thermo Fisher Scientific’s positioning statement:
The world leader in serving science
to
Introduction
Positioning
Values Values describe the core beliefs and priorities of an organization. Thermo Fisher’s 4 I’s capture the way we approach our work, our customers and each other. These values are both descriptive and inspirational, as we seek to continually improve our performance in all of these essential areas. Integrity
We honor our commitments and are always honest, trustworthy and fair. Intensity
We work toward solutions with speed, passion and a can-do attitude. Innovation
We seize opportunities in the quest for continuous improvement. Involvement
We listen attentively, communicate clearly and work collaboratively.
traits, describes how our organization thinks, acts and responds to the environment. Fundamental:
Emotive:
• Assertive
• Curious
• Powerful
• Spirited
• Innovative
• Perseverant
• Organized
• Bright
• Stable
• Self-assured
“About Us” Boilerplate A boilerplate is a standardized description of the organization used in marketing materials, press releases and other communication vehichles. By using a common, consistent description, the company’s identity, capabilities, size and market position are consistently reinforced. Thermo Fisher Scientific (NYSE: TMO) is the world leader in serving science, enabling our customers to make the world healthier, cleaner and safer. With annual sales of more than $9 billion, we employ 30,000 people and serve over 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies as well as environmental and industrial process control settings. Serving customers through two premier brands, Thermo Scientific and Fisher Scientific, we help solve analytical challenges from routine testing to complex research and discovery. Thermo Scientific offers customers a complete range of high-end analytical instruments as well as laboratory equipment, software, services, consumables and reagents to enable integrated laboratory workflow solutions. Fisher Scientific provides a complete portfolio of laboratory equipment, chemicals, supplies and services used in healthcare, scientific research, safety and education. Together, we offer the most convenient purchasing options to customers and continuously advance our technologies to accelerate the pace of scientific discovery, enhance value for customers and fuel growth for shareholders and employees alike. Visit www.thermofisher.com. For updates to the boilerplate, send an email to communications@thermofisher.com.
Thermo Fisher Scientific
personality of Thermo Fisher Scientific, captured by the following
to
Like people, organizations have their own unique personalities. The
Introduction
Character/Personality
Thermo Fisher Scientific to
Introduction
Design Graphic design standards shape the look and feel of all materials — printed and electronic — created by an organization. By consistently applying these standards across the many businesses, locations and cultures served by our organization, we ensure a professional look that is immediately recognizable — unmistakably Thermo Fisher Scientific. Our look can be described as clean, simple and refined. Our design standards are comprehensive and detailed; they set clear rules for the usage of colors, logos, typography, house style, voice, images and all other elements of design. These standards, while extensive, create a foundation for — not a barrier to — creative thought and expression. The Thermo Fisher Scientific design standards are fully described in later sections of this guide.
All marketing communications must feature either the company logo or the appropriate brand logo. Exceptions must be preapproved through brand@thermofisher.com. First reference to the company is always Thermo Fisher Scientific; in subsequent references, it is acceptable to use Thermo Fisher. When the company name is written out, there must always be a space between Thermo and Fisher. When written out, the company name should appear all in one color. Never emulate the logo by typing Thermo Fisher in red and Scientific in black.
Company Name and Logo As the most fundamental element of our corporate identity, the company logo is more than just an identifying mark. It’s the symbol of all that Thermo Fisher Scientific represents. A few rules to remember:
• The logo is not a typeface; don’t match it to an existing typeface. • Always use the logo’s original artwork. • Do not rebuild, redraw, recreate or distort the logo. • Do not insert the logo in text. Four approved versions, in order of preference, of the Thermo Fisher Scientific logo:
1. Standard
3. Black-and-white
2. Color on a black field
4. Reversed
Brand Design
Corporate Brand Thermo Fisher Scientific
Brand Design
Color The logo may be represented only in the approved colors. • Standard • Color on black field • Black-and-white • Reversed (a.k.a. Knockout) Note: Different applications of the logo (print production, premium items, etc.) have different requirements. For specific usage of the logo and color, please refer to the specific Brand Applications section.
Size As the primary symbol of Thermo Fisher Scientific, the logo should be as visible as possible whenever it is used, but never smaller than its minimum size: 1.0 inch, 25.4 mm or 96 pixels in length.
Black Bar An important graphic device, the black bar is a defined field that houses the logo and other key messages. The black bar is used to avoid placing the logo on a field with a different color or patterned background. It always appears at the bottom and surrounds the logo or text by at least the height of the “T” in “Thermo.” Exceptions must be approved by brand@thermofisher.com.
File Name: ThermoFisherLogoBarNoTag.eps
Exclusion Zones An exclusion zone is the blank space or margin surrounding the logo. Exclusion zones give the logo breathing space for maximum visibility. When the black bar is used, it serves as an exclusion zone. When the background is white, bear the following in mind: •
The logo must stand clear of any other elements.
• Create an exclusion zone on all sides around the logo that is as high as the letter “T” in “Thermo.” •
No other graphic or text should appear within the exclusion zone.
x = Exclusion Zone
x
x x
x
x
When to Use the Corporate Brand or Company Logo Thermo Fisher Scientific is the company name effective with the close of the merger. The Thermo Fisher Scientific logo should appear on Tier 1 marketing collateral (explained later in this document) as well as all internal communication vehichles (i.e., internal newsletters, job postings, human resource brochures, etc.). Direct questions regarding when to use the Thermo Fisher Scientific logo to brand@thermofisher.com.
Brand Design
10
Brand Design
11
Thermo Scientific Brand Logo The Thermo Scientific logo represents the premier instrument, software and service brand of Thermo Fisher Scientific. When referring to the Thermo Scientific brand, always use the complete name. When written out, the brand name should appear all in one color. Never emulate the logo by typing Thermo in red and Scientific in black. A few rules to remember:
• The logo is not a typeface; don’t match it to an existing typeface. • Always use the logo’s original artwork. • Do not rebuild, redraw, recreate or distort the logo. • Do not insert the logo in text. Four approved versions, in order of preference, of the Thermo Scientific logo: 1. Standard
3. Black-and-white
2. Color on a black field
4. Reversed
Color The logo may be represented only in the approved colors. • Standard • Color on black field • Black-and-white • Reversed (a.k.a. Knockout) Note: Different applications of the logo (print production, premium items, etc.) have different requirements. For specific usage of the logo and color, please refer to the specific Brand Applications section.
Size As the primary symbol of Thermo Scientific, the logo should be as visible as possible whenever it is used, but never smaller than its minimum size: 1 inch, 25.4 mm or 72 pixels in length.
Black Bar An important graphic device, the black bar is a defined field that houses the logo and other key messages. The black bar is used to avoid placing the logo on a field with a different color or patterned background. It always appears at the bottom and surrounds the logo or text by at least the height of the “T” in “Thermo.” Exceptions must be approved by brand@thermofisher.com.
File Name: ThermoScientificLogoBar.eps
Exclusion Zones An exclusion zone is the blank space or margin surrounding the logo. Exclusion zones give the logo breathing space for maximum visibility. When the black bar is used, it serves as an exclusion zone. When the background is white, bear the following in mind: •
The logo must stand clear of any other elements.
• Create an exclusion zone on all sides around the logo that is as high as the letter “T” in “Thermo.” •
No other graphic or text should appear within the exclusion zone. x = Exclusion Zone
x
x x
x
x
Brand Design
12
Brand Design
13
When to Use the Thermo Scientific Logo This logo is the primary identifier on product and product support materials associated with the Thermo Scientific brand.
Fisher Customer Channel Brand Logos The Fisher customer channel logos represent our family of channel brands comprising a complete portfolio of lab equipment, chemicals, supplies and services. The customer channel brands are represented by Fisher Scientific, Fisher HealthCare, Fisher Safety and Fisher Science Education logotypes.
Color The logo may be represented only in the approved colors. • Standard • Black-and-white • Reversed (a.k.a. Knockout)
Size The logo should be as visible as possible whenever it is used, but never smaller than its minimum size of the Fisher Circle “F” — used on business cards — of 0.303 inches or 7.68 mm in diameter.
Exclusion Zone For maximum impact, an “area of isolation” should separate the logotype from all other graphic and typographic elements. This area forms an invisible frame around the logotype. This area should be at least the size of the Fisher Circle “F” in the logotype.
x = Exclusion Zone x
x
x
x
x
Brand Design
14
Brand Design
15
Thermo Fisher Scientific Color Palette Representing our curiosity, perseverance, and self-assurance, our color palettes are rich and complementary. When we use our brand colors consistently, people will see them and instantly think of Thermo Fisher. Our corporate palette anchors our color range in all of our designs. In addition, we’ve developed secondary and tertiary palettes, whose usage is described on the following pages. For detailed usage information, see the section concerning the specific application.
Corporate Palette Thermo Fisher blue (PMS 646), Thermo Fisher red (PMS 032), Thermo Fisher dark blue (PMS 286), black and white comprise the corporate palette. This palette dominates the brand look and feel and therefore establishes a unique presence and quick recognition. These are the prevailing colors throughout our communications hierarchy.
PMS: Black CMYK: 75.50.50.100 Web: #000000
PMS: 032 CMYK: 0.90.86.0 Web: #FF0000 HKS: 13
PMS: 646 CMYK: 65.30.0.11 Web: #336699 HKS: 46
PMS: 286 CMYK: 100.66.0.2 Web: #005DAA
PMS: White CMYK: 0.0.0.0 Web: #FFFFFF
Only for use by customer channel brands.
Important: The colors on these two pages should never be used for the purpose of color matching. They are only visual representations of the PantoneÂŽ colors specified. For exact colors, use the most recent edition of the Pantone Color Specifier swatch book.
Secondary Palette Selected to complement and expand on the corporate palette, these colors play a supporting role through their use in backgrounds, charts, graphs and so forth.
PMS: 141 CMYK: 0.19.51.0 Web: FFCC99
PMS: 667 CMYK: 52.49.0.14 Web: 666699
PMS: 5497 CMYK: 17.0.9.36 Web: 999999
PMS: 650 CMYK: 24.9.0.2 Web: CCCCCC
PMS: Cool Gray 10 CMYK: 0.2.0.60 Web: 333333
PMS: 1205 CMYK: 0.5.31.0 Web: FFFFCC
PMS: 437 CMYK: 46.45.49.0 Web: 999966
PMS: 625 CMYK: 56.0.44.33 Web: 339966
PMS: 421 CMYK: 0.0.0.26 Web: CCCCCC
PMS: 453 CMYK: 14.10.27.0 Web: CCCCCC
Tertiary Palette Bright, lively and saturated, these colors are used selectively as accents that call attention to specific words, headlines or graphic elements. They’re most effective when used with restraint.
PMS: 116 CMYK: 0.15.94.0 Web: FFCC00
PMS: 630 CMYK: 47.0.11.0 Web: 99CCCC
PMS: 291 CMYK: 33.3.0.0 Web: 99CCCC
PMS: 512 CMYK: 50.100.15.10 Web: 660066
PMS: 143 CMYK: 0.35.85.0 Web: FFCC33
PMS: 389 CMYK: 20.0.85.0 Web: CCFF33
PMS: 534 CMYK: 100.80.30.5 Web: 333366
PMS: 668 CMYK: 65.64.0.30 Web: 333366
PMS: 458 CMYK: 10.10.73.0 Web: CCCC33
Brand Design
16
Brand Design
17
Color Usage Achieving true color in commercial design is not a fine art; it’s a science. We need to maintain consistency in how these colors are rendered. One’s perception of color is dependent upon many variables. We can control several of these variables by narrowing our selection of inks, paper stocks and the other substrates upon which we print.
Inks Within the Thermo Fisher color palette, the red used in the logo and the blue are particularly important to duplicate uniformly. Therefore, for most tier 1, 2 and 3 printed materials, exclusive of advertising, we are mandating the use of PMS 646 blue and PMS 032 red; substituting the four-color process CMYK is generally NOT acceptable. It is acceptable for primarily lower quantity, less quality type pieces such as flyers to use CMYK four-color print processes. It is important to note that simply specifying Pantone numbers to your printer can lead to a wide range of interpretation because Pantone is a color selection, NOT a standard. The chips displayed in Pantone books are not stable — color saturation and reflective values will change depending upon the age of the book, as well as how it is handled and stored — and the type of substrate each project is printed upon affects how the PMS 032 corporate logo red appears. We recommend you update your PMS books frequently — at a minimum yearly — and also meet quarterly with your print suppliers to evaluate consistency of the pieces you are printing. Whenever possible, designers and print production specialists should attend press checks to assure color accuracy.
Paper Stock Customer-viewed print communications should reflect the sophistication of Thermo Fisher Scientific’s product and brand portfolio and appeal to the end-users’ sense of sight, as well as their sense of touch. The following are paper stock recommendations: (italicized text indicates global availability) Tier 1: High-level Documents and Collateral
Preferred:
Topkote, gloss sheet with overall Aqueous satin coating
Acceptable:
Utopia 1x (silk or gloss)
Consort Royal (silk or gloss)
Topkote (gloss)
Tier 2: Benefits-oriented Product or Capabilities Literature
Schuefelen Gleneagle (dull or gloss)
Appleton Utopia One (gloss, dull, matte)
Productolith (gloss, dull, matte)
Stora Enso Lumisilk
Nopa Coat Prestige
Tier 3: Technical Documents
Schuefelen Gleneagle (dull or gloss)
Appleton Utopia One (gloss, dull, matte)
Productolith (gloss, dull, matte)
Stora Enso Lumisilk
Nopa Coat Prestige
Brand Design
18
Brand Design
19
Typography Distinct typography gives our printed messages — in advertising, literature, banners, etc. — a visual tone that is uniquely ours. Consistent usage of typography enables our audience to immediately recognize who we are and understand what we’re saying. Three typefaces support Thermo Fisher Scientific’s identity: Univers, Sabon and Meta. Each performs important functions. For communications in Tier 1 of our hierarchy, the designer has some latitude. In Tiers 2 and 3, however, the typeface choices are templated to ensure consistency. For detailed usage information, see the section concerning the specific application. Because the typography is a graphic identifier of the brand, it’s essential that we DO NOT stray from the given fonts. Exceptions: When producing Microsoft PowerPoint® presentations or documents, or Microsoft Word® documents, use Arial or Helvetica as the standard corporate typeface. If neither is available on your machine, you may default to Verdana. Microsoft Windows® can display a maximum of four styles (e.g., normal, bold, italic, bold italic) per family in font menus. The Adobe® Univers typeface package, used most commonly for Thermo Fisher communications, includes more than four font styles, so some of the styles do not appear in font menus. To access them, you must apply a style link — that is, apply the bold or italic type style to text formatted with a regular (Roman) font. Because fonts work through the operating system on your computer, the fonts you have on your computer will vary based on the operating system you are using and other software you have installed. Although fonts may have different names on different platforms, once you understand font name style links, you can use them to access your fonts on both platforms and avoid font-matching problems.
20 About Meta: Quite popular on the Web and in print, Meta was introduced in 1984 by Erik Spiekerman, a designer, typographer and type designer with Meta Design
Meta Font Family
Shop International. Often characterized as humanistic, Meta’s strokes are of slightly varying width and, in compensation for the missing serifs, possesses vigorously
The Meta family of fonts is used for headlines, subheads, display copy and call-outs.
bent-off tips of vertical strokes in letters like “d” and “n.” Both uppercase and lowercase characters are narrower than in most other sans serif fonts (i.e., letters are inscribed into rectangles, not squares).
Meta LF Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Meta
Meta LF Roman Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Meta LF Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Meta LF Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Brand Design
in Berlin and founding member of Font
21 About Sabon: Trim, elegant and easily readable, Sabon is a serif typeface that is ideal for use in longer documents. A descendant of the types
Sabon Font Family
by Jan Tschichold in 1964 and jointly released by the Stempel Linotype and Monotype foundries. The roman design is based on a Garamond specimen
The Sabon font is used for body copy in application notes and other text-heavy scientific documentation.
printed by Konrad F. Berner, who was married to the widow of another printer, Jacques Sabon. The italic design
The Sabon font family includes: Sabon, Sabon Italic,
is based on types by Robert Granjon,
Sabon Bold and Sabon Bold Italic.
a contemporary of Garamond’s.
Sabon
Brand Design
of Claude Garamond, it was designed
Sabon ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Sabon Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Sabon Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Sabon Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
22 About Univers: Smart, sophisticated and highly legible, Univers was developed by Adrian Frutiger and released in 1957 by the Deberny & Peignot foundry in Paris.
Univers Font Family
tion considered to be more contemporary and graceful than the earlier grotesques, which were the first sans serif typefaces. Why “grotesque?” The English, fond of
The Univers family of fonts is used for body copy, headlines, subheads and call-outs.
serif fonts and the tradition they represented, thought the sans serif designs were awkward and unappealing and conse-
Univers
quently gave them that unflattering name.
Frutiger developed a numbering system to
Univers 45 Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers 47 Condensed Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Univers 55 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers 57 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Univers 65 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Univers 67 Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
distinguish between variations in weight, width and slope within a type family.
Brand Design
Univers is a neo-grotesque, a classifica-
Brand Design
23
Grids Designing a particular piece from a grid won’t be new to you, but we’ve anticipated many of your communications needs and developed a grid system that provides clarity and structure, yet offers flexibility where it’s most important. Understanding the grid system will be easier once you’ve become familiar with the Thermo Fisher communications hierarchy. The hierarchy defines and distinguishes the various ways that we communicate our message: from conceptual pieces that build brand awareness, to application notes that provide detailed, technical knowledge. When you design a piece in the lower tiers, where content deals with product specifications and technical information, you’ll experience greater rigidity and standardized information design. These designs are templated for quick production, and the customer will experience consistency and ease of use. The grids allow more latitude for design variations in the higher tiers, where we communicate our brands and capabilities. These allow for fuller creative expression of the look and feel: it’s the intersection of science and art. For detailed usage information, see the section concerning the specific application.
Imagery Photography’s potential contribution to a brand identity is often disregarded. When managed as vital digital assets however, imagery adds tremendously to the establishment of a unique look and feel.
Products in Use or in Process Our brands employ stylized shots of the products being used by skilled professionals. Zero in on the process, the work, the intense concentration and desired outcomes, rather than using stand alone product shots. This way, we emphasize the gravity of the work itself and the results we help to achieve. Overuse of stand-alone product shots does little to differentiate us from competitors. By incorporating the human element, we pay tribute to our customers. In other words, the photography celebrates these dedicated scientists, their process and the never-ending quest for innovation and precision. Photographs illustrating products in use should never — unless necessary for the topic — depict an unsafe act or conditions. People in photographs must always wear appropriate protective equipment. This is typically eye protection as a minimum in labs, often with gloves, and can also include hard hats, lifelines and respirators.
Stand-alone Product Shots When a stand-alone shot of a product or group of products is called for, the styling should be simple, clean and refined. Crisp presentation — without dramatic colored lighting effects or complex backgrounds — speaks to the advanced precision of the product and the result it delivers. Given the broad publishing and distribution potential for product images, professional photographers specializing in high-tech product photography should be engaged to produce quality high-resolution images for print use. Low-resolution, compressed digital images are preferred for use in Web and similar electronic presentations. If you opt to take these images yourself using one of the many readily available consumer digital cameras, remember to be mindful of lighting and backgrounds. Take several shots, positioning the camera at 45 degree angles to the left and to the right of the product as well as straight on, to allow for designer’s discretion in layout. And remember, always use a tripod to keep the camera steady, resulting in sharper photos.
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Portraits When shooting portraits of key people, for a press release for example, it is preferable to take the photo in the morning when the subject is fresh, rather than the afternoon. Try to keep the background to a minimum. For groups of portraits which will be seen together, use a neutral and consistent background so they will blend together. Long sleeves on men with or without jackets, and 3/4 length or long sleeves for women are recommended. Broad stripes and bold and busy patterns tend to place emphasis on clothing and not on the subject. Haircuts which have grown out for a few days will make for a better portrait. Remember that white clothing will add weight, while darker shades will tend to slim down. A medium range suit color works best. A too-dark suit might not show enough contrast against the background.
Thermo Fisher Image Gallery (Digital Asset Management Tool) Thermo Fisher Scientific maintains an image gallery at www.thermofishergallery.com. The site includes a vast library of stock images, as well as proprietary Thermo Fisher images. All images may be searched, added to a shopping cart and downloaded in a variety of low, medium and high-resolution formats. To obtain login credentials for the Thermo Fisher Image Gallery, send a request to brand@thermofisher.com.
Stock Photography Rights-managed images (RM) versus Royalty-free images (RF)
Once purchased, royalty-free images can be used as many times as you want without further payment. You can also buy CDs of collections of various images.
Rights-managed images are rented/bought for a specific, one-time use at a price that is determined by the scope of that particular usage. Both Getty and Corbis carry many stock photo companies under their sites, including both Rights-managed and Royalty-free photos. Getty Images
www.gettyimages.com Corbis
www.corbis.com
White Space When properly executed, “white space” can be a powerful design element that is essentially invisible yet critical to readability. We have no hard and fast rules governing the use of white space, but we should be aware of its role and create pieces with visual “breathing room.” It’s a kind of pacing that guides the reader and therefore supports rather than hinders our marketing efforts.
Voice The tone of voice is built on the brand characteristics and traits. Intelligent, serious, yet accessible, it is engaging because it emphasizes benefits over features and technology — keeping the needs and interests of the audience top of mind. The intensity and enthusiasm of the voice is most pronounced at the highest level of our communications hierarchy. At the middle level, it is balanced with facts and features. It is least evident in technical communications, where deeper, detailed information is required. Copywriters should use approved company description lines from the boilerplate text or other official sources as well as inject a strong sense of leadership and confidence in the tone and style of content.
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House Style Some rules concerning writing pertain only to us, and we’ve outlined them here.
Names First reference to the company is always Thermo Fisher Scientific; in subsequent references, it’s acceptable, and advisable to use Thermo Fisher.
Benefits Outweigh Features The biggest shift in our thinking and communications is at the brand and capabilities levels. We write in terms of how the customer will benefit from our products and solutions, rather than going into detail about product features and technical specifications. By considering our customers and their needs first, we emphasize the gains they realize: speed, efficiency, savings, precision and performance.
Headlines For brand and capabilities marketing, a headline has to be short, powerful and compelling — a call to read further and take action. It has to be benefit-oriented: what’s in it for the customer? And it should state or lead into what makes the product or solution not only different, but the best choice.
Legal Entity Representation In certain countries (e.g., Australia, UK) we are required by law to use the local legal entity name on letterhead and certain forms. However, we confirm that in these countries it is permitted, and it is our policy, to use the Thermo Fisher Scientific or customer channel brand (e.g., Fisher Scientific) logo along with the local legal entity name. For specific country guidance, consult your local marketing services group, management or legal counsel as necessary.
Strictly speaking, separate legal entities should expressly reference their actual entity name (such as Thermo Orion Inc.) on documents used when transacting business. Nevertheless, Thermo Fisher’s legal department agreed that within the U.S., all legal entities may use the Thermo Fisher Scientific logo without specific reference to an operation’s specific legal entity name, on building signage, business cards, letterhead and envelopes. Also, in the U.S., for routine purchase orders and invoices on Thermo Fisher’s standard forms, Thermo Fisher Scientific Inc., or Thermo Scientific LLC, shall serve as the agent of the specific legal entity and you should use the name Thermo Fisher Scientific Inc., or Thermo Scientific LLC, on such purchase orders and invoices (as well as the Thermo Fisher Scientific logo). Customer channel brands and specialty product brands should continue to use their unique legal entity name(s) on purchase orders and invoices, although we expect specialty product brands to transition over to include the Thermo Fisher Scientific logo on purchase orders and invoices, over time. All other contracts, such as license, joint development, distributorship, lease, NDA, government contracts and government permits and sales contracts without approval by an attorney in Thermo Fisher’s legal department, must contain an operation’s specific legal entity name (such as Thermo Gamma-Metrics LLC), if one exists. Such contracts most likely also require review by the legal department. Note too that all such contracts (including purchase orders) must satisfy the Approval Authority Matrix requirements. Outside the U.S., the legal operating entity is necessary for invoices and purchase orders. However for business cards, we strongly recommend that the legal operating entity (be it a factory or a commercial office) be omitted. This is typically not a legal requirement for business cards. If you have questions regarding legal entity usage, please contact your local controller or divisional legal counsel. Finally, while various operational and tax considerations may compel Thermo Fisher to retain several legal entities with other names, this will not alter the branding strategy.
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Trademarks and Service Marks Using the ® (registered trademark) symbol: The registration sym-
bol may be used in the U.S. only after a mark has been registered in the U.S. Patent and Trademark Office. It may not be used if a trademark application has been filed but not yet accepted officially. The registration symbol should only be used on goods or services that are specified in the granted trademark registration. For international use, the ® may be misleading if we do not have registration of the mark in a particular country. If in doubt, the ® symbol should not be used; instead you should use the TM symbol below. Using the ™ (trademark) or
SM
(service mark) symbol: These des-
ignations indicate that a company is using the words or phrase in the trademark or service mark sense, and intends to protect such use. It gives others warning that they ought not copy any use of the mark in a confusingly similar way. All printed materials should include a brief statement that indicates ownership of copyright. Example:
© 2006 Thermo Fisher Scientific Inc. All rights reserved.
When used in advertising, brochures and similar materials, the notice should be as brief as possible and may appear in small typeface. Technical documents printed and distributed by Thermo Fisher Scientific may include this statement at the beginning or end of the document. External publications will sometimes choose to omit this notice for a Thermo Fisher article since they would use a publicationwide copyright notice. Please direct questions regarding other trademarks and service marks to the Legal Department. Definitions: A trademark is a word, name, symbol or device which
is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others. A service mark is the same as a trademark except that it identifies and distinguishes the source of a service rather than a tangible product. The terms “trademark” and “mark” are commonly used to refer to both trademarks and service marks.
Trademark rights may be used to prevent others from using a confusingly similar mark, but not to prevent others from making the same goods or from selling the same goods or services under a distinctly different mark. Trademarks may be registered with the U.S. Patent and Trademark Office, EU Trademark Office and other governmental registries. Legal questions regarding the right to use and/or to register trademarks should be referred to the Legal Department. To minimize the amount of clutter in advertising and marketing communications, we affirm that the placement of the ™ or ® symbol only once after the first or most prominent appearance of a trademark or service mark suffices to protect our marks and brand. It is not necessary to insert the symbol for every single use of the mark. Example: Introducing the TSQ™ mass spectrometer! The TSQ mass spectrometer is the best in class spectrometer for all of your measurement needs. In cases where text or images include references to our trademarks and/or trademarks owned by others, this should be noted in a brief statement either immediately following the copyright notice or separate from the copyright notice. Example: © 2006 Thermo Fisher Scientific Inc. All rights reserved. XXXX and YYYY are trademarks of ZZZZ. All other trademarks are the property of Thermo Fisher Scientific Inc. and its subsidiaries. In some unique situations, we may be obligated by a contract with another party to give specific trademark notice using contractually required language. Here is an example concerning XPRESS*, TurboSEQUEST* and other trademarks.
* XPRESS is a trademark of the Institute for Systems Biology. TurboSEQUEST and ICAT are trademarks and SEQUEST is a registered trademark of the University of Washington. BLAST is a registered trademark of the National Library of Medicine. All other trademarks are the property of Thermo Fisher Scientific Inc. and its subsidiaries.
The example above also illustrates the situation of a technical publication where it is more convenient to use a footnote with an asterisk * instead of using the ™ symbol. This is perfectly acceptable.
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Disclaimers In any marketing communications materials — print, web or multimedia — in which technical specifications are noted, the following disclaimer should be added, following the copyright and trademark notices: Specifications, terms and pricing are subject to change. Not all products are available in all countries. Please consult your local sales representative for details. Promotional offers which are limited to a specific time period, or which involve product/service bundling across business divisions, may require additional disclaimer language. A minimum of ten business days in advance of your print production deadline, please send draft text for review and approval by your divisional legal counsel.
General Style and Usage The term “style” refers to fundamental issues faced by writers and managers of editorial content: punctuation, spelling, the treatment of names, terms, numbers and so forth. Style guides also discuss editorial and production rules and processes in detail. As for “usage,” which goes hand in hand with style, it concerns the way in which words and phrases are used, particularly those that are controversial, confused or otherwise problematic, such as whether to use “affect” or “effect.” Adopting official style and usage guides for the languages in which we communicate are important steps toward clarity and consistency.
Translation As appropriate, our materials should be translated from English to best reach our customers. We simply ask that the translations hold to the brand tone of voice. We value cultural sensitivity; honoring the principles that we share and appreciating our differences will make the entire organization stronger.
Reference Resources The following reference resources are recommended. These titles are revised and updated regularly; please consult the most recent edition.
United States The American Heritage® College Dictionary, Houghton Mifflin Co. The Associated Press Stylebook and Briefing on Media Law,
Perseus Publishing
Merriam-Webster’s Guide to Business Correspondence Merriam-Webster’s Dictionary of English Usage The Business Writer’s Handbook, St. Martin’s Press The ACS Style Guide: A Manual for Authors and Editors, American
Chemical Society
International Business Correspondence
Merriam-Webster’s Guide to International Business Communications Style Guides
U.S. English: The Associated Press Stylebook and Briefing on Media Law U.K. English: Hart’s Rules for Compositors and Readers French: Imprimerie Nationale, “Lexique des règles typographiques
en usage à l’Imprimerie nationale”
German: Der Duden, “Die deutsche Rechtschreibung”
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Communications Hierarchy
Communications Hierarchy Thermo Fisher Scientific and Thermo Scientific Thermo Fisher seeks to reach different audiences for different reasons, so we’ve organized our marketing communications into three levels to get our message across more effectively. While we’ve built our reputation on the superior quality of our products, we’re entering an era that challenges us to apply the same standards of quality to everything we say and do: to speak in terms of capabilities and solutions and to communicate the benefits of our products and services. Thermo Fisher Scientific
Sample Preparation Sample Analysis Data Interpretation Services and Support
Tier 1
Communications Hierarchy
34
In short, the three communication tiers cover Thermo Fisher Scientific and Thermo Scientific branded materials and range from high-level corporate and brand marketing to technical information. Consequently, the content ranges from big benefits to features and functions, broad to specific and brief to detailed.
Molecular Biology Products
FOCUS GC
Product Specifications
2006 Product Overview
Specifically targeted for routine quality control and high productivity laboratories, the FOCUS™ GC is a single channel gas chromatograph, compact in size and available with either FID or TCD. Conceived and built around the “core” of the TRACE GC's high quality hardware and unique features, it incorporates also new, best of breed electronics. This instrument is therefore considered to be the reference for precision and accuracy of results, as well as a standard for ruggedness for QA/QC and high throughput environments.
AI/AS 3000 Autosampler
Compact Size
Wide Oven
Combined with the 8-sample AI 3000 Autoinjector or the 105-sample AS 3000 Autosampler, the FOCUS GC is positioned in line with your laboratory’s throughput requirements at any moment in time, thus preserving scalability.
Small footprint for bench space optimization: 430 x 510 x 350 mm (HxDxW)
Wide oven with front opening allows easy accessibility for straightforward installation of capillary columns mounted on standard diameter cages. Oven dimensions are 225 x 225 x 140 mm (HxWxD)
Optimized User Interface Allows simple control of the main functions of the GC still preventing access to the more critical parameters of the method from unauthorized personnel. In line with the requirements of QA/QC environments.
Automatic Column Characterization
Tier 2
Automatic measurement of the effective column’s resistance for exceptional columnto-column and instrument-to-instrument retention time reproducibility at no additional cost.
Tier 3
Additional Instrument Control Instrument start-up and real time diagnosis, on-line help describing each parameter, logbook with deviation records, and local keyboard lock provide complete and safe system handling.
Leak Check Automatic leak check function for rapid routine system control.
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35
Tier 1: Corporate Brand Marketing Content is typified by:
In addition:
• High-impact delivery
• The key messages
• High production values • Broad benefits and the opportunity to heighten
figure prominently • Language shows vision and emotion
awareness of our corporation and family of brands
Thermo Fisher Scientific
Sample Preparation Sample Analysis Data Interpretation Services and Support
Examples include:
• Corporate vision (print and Web)
• Trade show booths
• Vertical marketing collateral
• Pocket folders
• Advertising
• Posters
• Direct mail • Sponsorships
THERMO FISHER SCIENTIFIC: CONTRIBUTING TO EVERY STAGE OF YOUR DRUG DISCOVERY PROCESS Thermo Fisher offers both product superiority and technological capability to a degree you simply can’t get from other vendors. No matter which stage of the drug discovery process you work in, we’ve built innovative solutions that provide better quality data and consistent results. Our vision is modular automated multi-component solutions that propel your drug discovery process from sample preparation and handling through analysis and data interpretation. Our commitment is to maximize your confidence in the data moving through your lab. Our answer is reliable, sensitive instrumentation and powerful software which allows tracking of and access to accurate information as you progress along the drug discovery process. Experience a relationship with experts who understand your science and supply the equipment and systems you need. With a heritage of product names you already trust, Thermo brings you solutions supported by R&D that’s as forward thinking as your own research. Working together, we will continue to speed your way to better and faster scientific results, simplified lab management and, ultimately reduce time to market.
NOTE: Tier 1 marketing collateral REQUIRES approval from Corporate Marketing. Any piece of collateral that carries the Thermo Fisher Scientific logo must be submitted to brand@thermofisher.com for review and approval.
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Tier 2: Capabilities and Solutions Materials Representing the Thermo Scientific Brand Content is typified by:
In addition:
• Benefit-driven product/service
• One or more key marketing
capabilities and solutions • High production value • Capability/solution designations
messages may be included • Language focuses on particular capabilities and solutions • Often packaged with Tier 3 information
Optimize Your Process
Environmental Food & Agriculture Metals & Materials Petrochemical
Examples include:
• Capabilities/solutions overviews
• Product brochures
• Marketing/sales kit packaging
• Direct mail
• Catalogues
• Promotions
• Advertising
iCAP 6000 Series ICP Emission Spectrometer
iCAP 6300 - Performance Simplified Ergonomic Instrument Design
Enhanced Stability
Designed with the user in mind, the large sample compartment with open access makes set up and adjustments simple.
The integrated structural cast design and precision regulated optics ensure excellent long term stability.
Simplified Set Up
Reduced Startup Time
A wide range of optimized sample introduction kits ensures the best results with all sample types.
Highly efficient distributed purge and compact high performance optical system greatly reduce gas consumption and initial startup time.
With a traditional ICP instrument, spectrometer functions are carried out in a sequential fashion adding to the overall analysis time and reducing sample throughput.The iCAP 6500 includes an intelligent operation mode which groups functions together to minimize overhead time and increase the speed of analysis. This results in a typical saving of 15% for an analysis where both axial and radial measurements are being made.The end result is greater productivity and reduced cost of ownership.
NOTE: Send Tier 2 marketing collateral to brand@thermofisher.com for review. You are REQUIRED to send Tier 2 advertisements to brand@thermofisher.com for review and are prohibited from placing Tier 2 advertisements without brand approval on the design from brand@thermofisher.com.
A Dramatically Different ICP enabled by new technology
The ability to handle any sample type The iCAP 6300 uses a new, highly efficient and high power solid state generator. With a wide range of sample introduction kits available, the instrument has the power to analyze any sample type.
Choose the optimum plasma view Because different applications require a different approach to get the best results, the iCAP 6300 is available with either a dedicated Radial or Duo plasma source. Choose the Radial view for optimum performance and minimum interference for difficult samples such as metals or used oils. Alternatively the Duo offers the flexibility of axial view for lowest detection limits and radial view for reduced interference, ideal for environmental samples.
No compromise optical design The iCAP 6300 is small on the outside but has a large high performance optical system on the inside. The design has been optimized to offer excellent resolution over the entire spectrum from 166 nm to 847 nm enabling access to all wavelengths and minimizing spectral interference. The analysis of trace contaminants in complex matrices is now routine.
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Tier 3: Technical Materials Representing the Thermo Scientific Brand Content is typified by:
• Basic functions and features of products and services • Production values are driven by appropriateness
• Templated (samples downloadable) • Can be packaged with Tier 2 content
in application and budget • Product/service designations are required
Examples include:
• Product launch advertising • Product/service data sheets
In addition:
• Application notes
• Information-rich as opposed
• Selling tips (internal sales tool)
to messaging-rich
• Case studies • White papers
Application Note: 01152
Providing a Safe-Sealed Diamond ATR System for Weapons of Mass Destruction Analysis Lisa Wendler, Thermo Fisher Scientific, Spectroscopy Research Center, Madison, WI, USA, John Beauchaine, Specac, Orpington, Kent, UK
Key Words • Diamond ATR/FT-IR • Golden Gate • Mobile FT-IR • Portable FT-IR • Weapons of Mass Destruction (WMD)
Analyzing potentially hazardous materials while also protecting the technician and analysis equipment from becoming contaminated involves a high degree of sophistication, technology, and design. It also involves rigorous testing. One moderately accepted means to analyze a wide variety of unknown compounds in dangerous situations is by Diamond ATR/FT-IR. This paper will discuss the design and testing aspects of the Diamond ATR portion as this is the component of the system that is in direct contact and must isolate the potentially toxic sample from contaminating the environment. Diamond ATR systems are generally designed such that a small diamond (syn-
thetic or natural) is supported and surrounded by a metal substrate surface. The diamond-to-metal seal is the area with the most significant risk of a sample leaking into the system, putting the technician at risk and contaminating the entire system internally. Synthetic diamond ATR systems typically use gaskets, glues and other materials as a diamond-to-metal seal. These seals can potentially become dislodged with pressure, and can corrode with time and chemical/solvent exposure. Also, synthetic diamond ATR systems require the small, thin piece of diamond to be supported by a ZnSe substrate as a means of supporting the weak, gasketholding materials (another joint and source of leakage). This design is very susceptible to leakage, and temperature changes can cause materials to expand at
different rates. If this occurs, the system will no longer be sealed. This would put the technician, and anyone that comes in contact with the system, at serious risk as the internal components would be completely contaminated. The system itself then becomes a hazard. The only sure means to make a permanent diamond-to-metal seal is to actually braze the diamond to the metal surface. Specac’s Golden Gate™ Diamond ATR accessory, available on portable and mobile Nicolet™ FT-IR systems, utilizes a brazed diamond. This diamond-tometal seal is pressure tested at 1000 psi to assure no possibility of leaking or malfunction after the brazing process. Another area of concern is the possible fracture of the diamond while a hazardous material is being analyzed or transported. This could cause a catastrophic failure, and the system and technician would certainly be contaminated. Synthetic diamond ATR designs are limited to 10-25 lbs. of pressure and will easily break after that point. This gives little room for mistakes, and even a mod-
erately hard sample can cause the synthetic diamond or seals to fracture. The Golden Gate design utilizes a natural diamond and can withstand 300 lbs of downward load pressure. Each Golden Gate system is actually tested to this load. The actual set operating pressure is 80 lbs of downward load pressure to provide a very large margin of safety. The next area of potential leakage is the sample to the atmosphere or “top side.” You must be able to safely isolate the sample from the atmosphere while still allowing it to be compressed to the diamond surface. The ATR technique requires excellent sample-to-diamond contact to achieve quality spectra. The ATR technique only allows the IR beam to pass one or two microns into the sample. Any gaps between the diamond and sample will render the method useless. This is why an ATR that can apply high pressure to the sample produces much higher quality and accurate data. To achieve this top seal, a sealed cap also known as a sealed/reaction anvil is utilized. This device uses a special O-Ring material which compresses around the diamond (the metal surface) to achieve the seal while still compressing the sample to the diamond.
Complete Sample Solutions and Service
The Centaurµs is part of the Thermo Scientific micro sampling family, which includes IR microscopes, dispersive Raman systems, imaging systems and micro sampling accessories. For more than 30 years, We have been a leader in providing high-quality, innovative instruments and support for analytical and research facilities. You can be confident that our versatile microscopic solutions and worldwide customer support will ensure you maximum productivity.
Centaurµs IR Microscope Specifications Benefit
Simultaneous view/sample (Simul-View)
Video Image
Integraetd CCD
Optional Viewing Sample Illumination
Binocular Variable iris control
See sample and spectrum in real-time Saevs time, no flipper mirror Eliminates collect errors Document sample image Permanent alignment Highest quality sample view Optimize sample illumination Optimize sample contrast
Microscope Optics Optical Frame Objective
Purpose built, cast aluminum 10X, Triton, N.A. 0.71
Sampling Modes Sample Masking
ATR Options
Permanent alignment ATR ready Standard – transmission, reflection and ATR Targeting aperture (pre-sample) Full-Field™ (glass aperture) Graphical dimensioning Pre-aligned, slide-on ZnSe, Si or Ge Crystals
Product Specifications
FOCUS GC
Specifically targeted for routine quality control and high productivity laboratories, the FOCUS™ GC is a single channel gas chromatograph, compact in size and available with either FID or TCD. Conceived and built around the “core” of the TRACE GC's high quality hardware and unique features, it incorporates also new, best of breed electronics. This instrument is therefore considered to be the reference for precision and accuracy of results, as well as a standard for ruggedness for QA/QC and high throughput environments.
Specification Sample Viewing Sample View
Integrated pressure sensor (Contact Alert) Condenser
Permanent centration Z-focus positioning Removable Sampling probes, needles, tweezers, roller-blade knife 3 sample slides, 2 mm x 10 mm salt windows, EZ-Spot™ micro mounts, standard transmission and reflection and ATR samples
Sampling Kit
Microscope Detectors Detector Design Detector Options
Stainless steel dewar
18 Hour LN2 hold-time No-Ice bands in spectrum Highest SNR, 11700-750 cm Recommended, 11700-600 cm Widest spectral range, 11700-450 cm
Narrow-band, MCT-A* Medium-band, MCT-A Wide-band, MCT-B
Automation Options Sample Stage Option
2” x 5” automated stage
Sample Focus Option
Graphical & joy stick positioning 1.0 µm position accuracy Autofocus
Performance Features Signal-to-Noise ratio
Other Power Requirements Regulatory Approvals Dimensional Warranty
Points, line, area maps Speed data collection Speeds sample positioning Precision sample positioning Speed sample focus Optimize mapping results-reflection
Less than 7.2 x 10-5 Abs 4 cm-1 resolution, 100 µm aperture, 2 minute data collection
Faster data collection, higher quality results
100-130 V, 60 Hz or 220-240 V, 50 Hz [logos here] 35 cm wide, 66 cm deep, 43 cm high Full, 1 year
Worldwide operation Worldwide operation Minimize bench space Minimize operation cost
This specification sheet is for informational purposes only and is subject to change without notice. Micro Plane is a trademark of S.T. Japan, Inc. All other trademarks belong to Thermo Fisher Scientific
www.thermo.com
5225 Verona Road 53711
AI/AS 3000 Autosampler
Compact Size
Wide Oven
Combined with the 8-sample AI 3000 Autoinjector or the 105-sample AS 3000 Autosampler, the FOCUS GC is positioned in line with your laboratory’s throughput requirements at any moment in time, thus preserving scalability.
Small footprint for bench space optimization: 430 x 510 x 350 mm (HxDxW)
Wide oven with front opening allows easy accessibility for straightforward installation of capillary columns mounted on standard diameter cages. Oven dimensions are 225 x 225 x 140 mm (HxWxD)
Optimized User Interface Allows simple control of the main functions of the GC still preventing access to the more critical parameters of the method from unauthorized personnel. In line with the requirements of QA/QC environments.
Automatic Column Characterization Automatic measurement of the effective column’s resistance for exceptional columnto-column and instrument-to-instrument retention time reproducibility at no additional cost.
Rugged, permanent alignment Crisp visible images High thoroughput Easy-to-use User installable ATR Maximum sampling flexibility Improved IR spatial resolution See full sample area Record sample area size and position Easily changeable, within seconds Optimize sampling depths (2.0, 0.85, & o.66 µm) Reproducible spectra Minimize crystal damage Easy-to-use Optimize IR throughout Large sample clearance (up to 75mm) Basic sampling kit Performance verification
Additional Instrument Control Instrument start-up and real time diagnosis, on-line help describing each parameter, logbook with deviation records, and local keyboard lock provide complete and safe system handling.
Leak Check Automatic leak check function for rapid routine system control.
Madison, WI (123) 123-4567 fax
(123) 123-4567
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41
Thermo Fisher Scientific and Thermo Scientific
Brand Applications
U.S. Stationery System Corporate business communications as well as business communications for the Thermo Scientific brand will carry the Thermo Fisher Scientific logo in the upper left corner. To control quality and assure adherence to Thermo Fisher Scientific brand standards, only pre-approved print suppliers may reproduce stationery products. All standard U.S. stationery products are to be purchased through the Moore Wallace ordering website. Go to http://xs.moorewallace.com/thermofisher. Design Note: Sample mechanicals are featured here; mechanicals for the entire system can be found on the Thermo Fisher brand CD. Preferred vendors will have these specifications on file to facilitate easy-order processing by Thermo Fisher Administrative Assistants and others. The stationery system should be printed on 24W Starwhite Tiara Vellum, with the exception of business cards, which should be printed on 110C Starwhite Tiara Vellum. For business correspondence, use Arial or Helvetica, 9 or 10 point, The world leader in serving science
left and right justified. November 9, 2006 Dear Customer:
The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process control settings.
Word Templates are available for Letters, Faxes, Memorandums and Press Releases on thermofisher.net.
In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously under the Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related services for our research, healthcare, safety and education customers. What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
(781) 622-1000 (781) 622-1207 fax
www.thermofisher.com
reproduced at 100%. Customization of personal business cards is allowed within parameters pre-approved by Division and Corporate Marketing. Customization example #1: In the right column of the business card
layout, you may substitute “direct” for “mobile” telephone. You may use either www.thermofisher.com or www.thermo.com as the URL on your business card. 46 mm ~ 1.81 in File: ThermoFisher_B-card_1.25in-32mm.eps Scale = 100%
4.5 mm ~ 0.18 in 4.5 mm 0.18 in
11.1 mm 0.44 in
20.5 mm 0.81 in John Q. Sample
Sales Manager Mass Spectrometry
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.thermofisher.com
50.8 mm ~ 2.0 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Quark Template Names: ThermoFisher_B-Cards_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_B-Cards_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each card variation and type style. Type: Text is 7.5/9 Univers Condensed Light and Name is 8/9 Univers Condensed Bold Maximum number of lines in company address may not exceed nine.
and
All business cards will be of universal size; examples that follow are
T hermo F isher S cientific
Brand Applications
Business Cards — 3.5 in x 2 in
T hermo S cientific
42
43
U.S. Stationery
Customization example #2: In the left column you may elect to
include the notion “Including…” to incorporate a brand name that is transitioning to the Thermo Scientific brand. Support technicians and others who require the inclusion of the ISO certification symbol on their business card may substitute this symbol in place of the market text. 46 mm ~ 1.81 in File: ThermoFisher_B-card_1.25in-32mm.eps Scale = 100%
4.5 mm ~ 0.18 in 4.5 mm 0.18 in
11.1 mm 0.44 in
20.5 mm 0.81 in 45 mm 1.77 in
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Line 1 Line 2 Line 3 Line 4
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.thermofisher.com
Including HyClone and TC-Tech
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Market Text (‘Including...’ at bottom of card) is 7/9 Univers Condensed Light. For a current list of approved market text, visit www.thermofisher.net.
ISO Certification Symbol Sample 46 mm ~ 1.81 in File: ThermoFisher_B-card_1.25in-32mm.eps Scale = 100%
4.5 mm ~ 0.18 in 4.5 mm 0.18 in
11.1 mm 0.44 in
20.5 mm 0.81 in 40.4 mm 1.59 in
John Q. Sample
Sales Manager Mass Spectrometry
6.4 mm ~ 0.25 in max. height base align
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.thermofisher.com
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Line 2 — Title Line 3 — Divisional Specialization or 2nd Title line (Individual may
opt to leave blank, as this line is optional). Contact your divisional marketing or marketing communications leader for an approved list of divisional specializations. Line 4 — Approved Divisional or Group Identities (If a divisional
specialization has been included, this line should be left blank. This line is optional). Analytical Technologies
Laboratory Equipment
Biosciences
Laboratory Products
Diagnostics
Process Instruments
Environmental Instruments
Scientific Instruments
Integrative Technologies
Scientific Products
Bilingual Option Individuals working from global offices may elect to print English text on one side of the card and the most predominant local language on the other side. An example generated in Japan is shown here. Please note that dual-side printing is a custom print job.
Follow the measurements and general text sizes and placements of the front of the card for languages that read left to right.
T hermo S cientific
font on the card).
and
Line 1 — Individual’s first and last name (This is the only BOLD
T hermo F isher S cientific
Business Card Line Identities
Brand Applications
44
45
U.S. Stationery
Corporate Stationery — 8.5 in x 11 in Corporate Non-Personalized Stationery reproduced at 75% Quark Template Names: ThermoFisher_8.5x11_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_8.5x11_Letterhead_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each letterhead variation and type style Tag Line: 7.25/10 MetaNormalLF-Roman, Flush Right Bottom information: 7.25/10 Univers Condensed Light, Tracking +3 1.25 in File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
1.25 in
1.25 in 1.7 in The world leader in serving science
November 9, 2006 Dear Customer: The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process control settings. In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously under the Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related services for our research, healthcare, safety and education customers. What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
Optional Divisional Descriptor
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
(781) 622-1000 (781) 622-1207 fax
www.thermofisher.com
0.50 in
3.125 in
x
x
x
x = equal spacing
Align
46 Corporate Stationery Second Sheet — 8.5 in x 11 in Second sheet reproduced at 75% Quark Template Names: ThermoFisher_8.5x11_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_8.5x11_Letterhead_Qv7.qxd (QuarkXPress version 7) URL: Aligns to same position as first sheet, 7.25/10 Univers Condensed Light, Tracking +3
1.25 in File: ThermoFisher_Ltrhd_2nd_1in-25mm.eps Scale = 100%
0.6875 in
1.25 in
1.25 in 1.7 in
What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
www.thermofisher.com
0.50 in
Aligns to same position as first sheet letterhead
47
U.S. Stationery
Executive Personal Stationery — 8.5 in x 11 in with Optional Divisional Descriptors Personalized letterhead may be ordered for Corporate Executives and Division Presidents. Executive Personalized Stationery reproduced at 75% Quark Template Names: ThermoFisher_8.5x11_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_8.5x11_Letterhead_Qv7.qxd (QuarkXPress version 7) Name is 8/11 Univers Condensed Bold Tracking +3; Title is 8/11 Univers Condensed Light, Tracking +3 Bottom information: 7.25/10 Univers Condensed Light, Tracking +3 1.25 in File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
1.25 in
1.25 in 1.75 in
1.7 in
First I. Last Name Title and Second Line Title
November 9, 2006 Dear Customer:
The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process control settings. In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously under the Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related services for our research, healthcare, safety and education customers. What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
Optional Divisional Descriptor
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
(781) 622-1000 (781) 622-1207 fax
www.thermofisher.com
0.50 in
3.125 in
x
x
x
x = equal spacing
Align
48 No. 10 Envelope — 9.5 in x 4.125 in No. 10 Envelope is our standard business envelope. Envelope reproduced at 75% Quark Template Names: ThermoFisher_#10Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_#10Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
1.26 in File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
0.875 in
US Address area limit 50% of width
0.6875 in
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
0.5 in or less if required
Align to vertical stem of ‘F’ and ‘T’
No. 10 Envelope with Optional Divisional Descriptor 1.26 in File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
0.875 in
US Address area limit 50% of width
0.6875 in
Optional Divisional Descriptor
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
Align to vertical stem of ‘F’ and ‘T’
x
x
x = Equal space, 0.4 in or less if required
49
U.S. Stationery
No. 10 Window Envelope — 9.5 in x 4.125 in No. 10 Window Envelope is our standard business invoicing envelope. Promotional mailings should be custom designed self mailers or in custom designed envelopes. Envelope reproduced at 75% Quark Template Names: ThermoFisher_#10Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_#10Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
1.26 in File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
0.875 in
US Address area limit 50% of width
0.6875 in
Optional Divisional Descriptor
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
Align to vertical stem of ‘F’ and ‘T’
x
x
x = Equal space, 0.4 in or less if required
50 No. 9 Window Envelope — 8.875 in x 3.875 in This return envelope may be sent along with an invoice inside a No. 10 Window envelope. Envelope reproduced at 75% Quark Template Names: ThermoFisher_#9Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_#9Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
1.26 in File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
0.8125 in
US Address area limit 50% of width
0.625 in
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
Align to vertical stem of ‘F’ and ‘T’
0.5 in or less if required
No. 9 Envelope with Optional Divisional Descriptor 1.26 in File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
0.8125 in
US Address area limit 50% of width
0.625 in
Optional Divisional Descriptor
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
Align to vertical stem of ‘F’ and ‘T’
x
x
x = Equal space, 0.4 in or less if required
51
U.S. Stationery
Catalog Envelopes — 9 in x 12 in — 10 in x 13 in This custom envelope is for use when mailing literature or an oversized folder. The 10x13 is available on CD but not shown below. Envelope reproduced at 60% Quark Template Names: ThermoFisher_9x12_Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_9x12_Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
2.0 in
Align to vertical stem of ‘F’ and ‘T’ File: ThermoFisher_No10Env_1.75in-44.45mm.eps Scale = 100%
1.0 in
US Address area limit 50% of width
1.0 in
2.0 in
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
Optional Divisional Descriptor Detail US Address area limit 33% of height
2.0 in
Align to vertical stem of ‘F’ and ‘T’ File: ThermoFisher_No10Env_1.75in-44.45mm.eps Scale = 100%
1.0 in
1.0 in
2.0 in
Optional Divisional Descriptor
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
0.5 in
0.5 in
0.5 in
US Address area limit 50% of width
52 Personal Memo Pad — 5 in x 8 in Reproduced at 100% Quark Template Names: ThermoFisher_5x8_Memo_Pad_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_5x8_Memo_Pad_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each memo pad variation and type style Name: 8/10 Univers Condensed Bold, Tracking +3 URL: 7.25 Univers Condensed Light, Tracking +3
0.50 in
File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
1.25 in
First I. Last Name
www.thermofisher.com
0.50 in
0.50 in
53
U.S. Stationery
Mailing Label — 5 in x 4 in Labels reproduced at 85% Quark Template Names: ThermoFisher_5x4Label_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_5x4Label_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each label variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3 1.26 in File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
0.875 in
0.375 in
0.6875 in
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
0.5 in or less if required
Align to vertical stem of ‘F’ and ‘T’
Optional Divisional Descriptor Detail 1.26 in File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
0.875 in
0.375 in
0.6875 in
Optional Divisional Descriptor
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
Align to vertical stem of ‘F’ and ‘T’
x
x
x = Equal space, 0.4 in or less if required
54
stationery. For a list of qualified vendors, please contact brand@thermofisher.com.
Business Cards — 88.9 mm x 50.8 mm All business cards will be of universal size; examples that follow are reproduced at 100%. Customization of personal business cards is allowed within parameters pre-approved by Division and Corporate Marketing. Customization example #1: In the right column of the business card
layout, you may substitute “direct” for “mobile” telephone. You may use either www.thermofisher.com or www.thermo.com as the URL on your business card. 46 mm ~ 1.81 in File: ThermoFisher_B-card_1.25in-32mm.eps Scale = 100%
4.5 mm ~ 0.18 in 4.5 mm 0.18 in
11.1 mm 0.44 in
20.5 mm 0.81 in John Q. Sample
Sales Manager Mass Spectrometry
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.thermofisher.com
50.8 mm ~ 2.0 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Quark Template Names: ThermoFisher_B-Cards_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_B-Cards_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each card variation and type style Type: Text is 7.5/9 Univers Condensed Light and Name is 8/9 Univers Condensed Bold Maximum number of lines in company address may not exceed nine
and
brand standards, only pre-approved print suppliers may reproduce
T hermo F isher S cientific
Brand Applications
To control quality and assure adherence to Thermo Fisher Scientific
T hermo S cientific
International Stationery System
55
International Stationery
Customization example #2: In the left column you may elect to
include the notion “Including…” to incorporate a brand name that is transitioning to the Thermo Scientific brand. Support technicians and others who require the inclusion of the ISO certification symbol on their business card may substitute this symbol in place of the market text.
46 mm ~ 1.81 in File: ThermoFisher_B-card_1.25in-32mm.eps Scale = 100%
4.5 mm ~ 0.18 in 4.5 mm 0.18 in
11.1 mm 0.44 in
20.5 mm 0.81 in 45 mm 1.77 in
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Line 1 Line 2 Line 3 Line 4
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.thermofisher.com
Including HyClone and TC-Tech
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Market Text (‘Including...’ at bottom of card) is 7/9 Univers Condensed Light For a current list of approved market text, visit www.thermofisher.net.
ISO Certification Symbol Sample 46 mm ~ 1.81 in File: ThermoFisher_B-card_1.25in-32mm.eps Scale = 100%
4.5 mm ~ 0.18 in 4.5 mm 0.18 in
11.1 mm 0.44 in
20.5 mm 0.81 in 40.4 mm 1.59 in
John Q. Sample
Sales Manager Mass Spectrometry
6.4 mm ~ 0.25 in max. height base align
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.thermofisher.com
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Line 2 — Title Line 3 — Divisional Specialization or 2nd Title line (Individual may
opt to leave blank, as this line is optional). Contact your divisional marketing or marketing communications leader for an approved list of divisional specializations. Line 4 — Approved Divisional or Group Identities (If a divisional
specialization has been included, this line should be left blank. This line is optional). Analytical Technologies
Laboratory Equipment
Biosciences
Laboratory Products
Diagnostics
Process Instruments
Environmental Instruments
Scientific Instruments
Integrative Technologies
Scientific Products
Bilingual Option Individuals working from global offices may elect to print English text on one side of the card and the most predominant local language on the other side. An example generated in Japan is shown here. Please note that dual-side printing is a custom print job.
Follow the measurments and general text sizes and placements of the front of the card for languages that read left to right.
T hermo S cientific
font on the card).
and
Line 1 — Individual’s first and last name (This is the only BOLD
T hermo F isher S cientific
Business Card Line Identities
Brand Applications
56
57
International Stationery
A4 Corporate Stationery — 210 mm x 297 mm Corporate Non-Personalized Stationery reproduced at 75% Quark Template Names: ThermoFisher_A4_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_A4_Letterhead_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each letterhead variation and type style Tag Line: 7.25/10 MetaNormalLF-Roman, Flush Right Bottom information: 7.25/10 Univers Condensed Light, Tracking +3
34 mm File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
15 mm
22 mm
38 mm 50 mm The world leader in serving science
November 9, 2006 Dear Customer: The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process control settings. In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously under the Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related services for our research, healthcare, safety and education customers. What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
Optional Entity Name Divisional Descriptor
22 mm
Parale Mitsui Building 8 Higashida-Cho Kawasaki-Ku Floor 15, Room 1507
Kawasakii-Shi Kanugawa-Ken 210-0005 Japan
+00(0)000 00 00-0 +00(0)000 00 00 000 fax
www.thermofisher.com
If Required, Legal Information — 6/7 Univers Condensed Light, Tracking +3 2 Lines total, Lines are vertically centered in space below address and bottom of page
76 mm
x
x
x
x = equal spacing
Align
58 A4 Corporate Stationery Second Sheet — 210 mm x 297 mm Second sheet reproduced at 75% Quark Template Names: ThermoFisher_A4_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_A4_Letterhead_Qv7.qxd (QuarkXPress version 7) URL: Aligns to same position as first sheet, 7.25/10 Univers Condensed Light, Tracking +3
34 mm File: ThermoFisher_Ltrhd_2nd_1in-25mm.eps Scale = 100%
20 mm
22 mm
38 mm 50 mm
What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
www.thermofisher.com
22 mm
Align
59
International Stationery
A4 Executive Personal Stationery — 210 mm x 297 mm with Optional Divisional Descriptors Personalized letterhead may be ordered for Corporate Executives and Division Presidents. Executive Personalized Stationery reproduced at 75% Quark Template Names: ThermoFisher_A4_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_A4_Letterhead_Qv7.qxd (QuarkXPress version 7) Name is 8/11 Univers Condensed Bold Tracking +3; Title is 8/11 Univers Condensed Light, Tracking +3 Bottom information: 7.25/10 Univers Condensed Light, Tracking +3
34 mm File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
15 mm
22 mm
38 mm 48 mm
50 mm
First I. Last Name Title and Second Line Title
November 9, 2006 Dear Customer: The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process control settings. In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously under the Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related services for our research, healthcare, safety and education customers. What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
Optional Entity Name Divisional Descriptor
22 mm
76 mm
Parale Mitsui Building 8 Higashida-Cho Kawasaki-Ku Floor 15, Room 1507
Kawasakii-Shi Kanugawa-Ken 210-0005 Japan
x
+00(0)000 00 00-0 +00(0)000 00 00 000 fax
x
www.thermofisher.com
x
x = equal spacing
Align
60 DL Envelope Front — 220 mm x 110 mm DL Envelope is our standard business envelope. Envelope reproduced at 75% Quark Template Names: ThermoFisher_DL_Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_DL_Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
13 mm
File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
1/2 Envelope Length
50 mm
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
DL Envelope Back with Optional Entity Name and Divisional Descriptor If front envelope addressing is required, adapt from No 10 Envelope template. 47 mm
13 mm
13 mm
1/2 Flap (or visually center on small flap) Optional Entity Name Divisional Descriptor
81 Wyman Street Post Office Box 9046 Additional Space Additional Space
Waltham, MA 02454-9046 Country
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International Stationery
C4 Catalog Envelope — 324 mm x 229 mm Envelope reproduced at 60% Quark Template Names: ThermoFisher_C4_Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_C4_Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
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C4 Catalog Envelope Back
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13 mm
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1/2 Flap (or visually center on small flap)
Optional Entity Name Divisional Descriptor
81 Wyman Street Post Office Box 9046 Additional Space Additional Space
Waltham, MA 02454-9046 Country
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International Stationery
A5 Memo Pad — 148 mm x 210 mm Reproduced at 100% Quark Template Names: ThermoFisher_A5_Memo_Pad_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_A5_Memo_Pad_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each memo pad variation and type style Name: 8/10 Univers Condensed Bold, Tracking +3 URL: 7.25 Univers Condensed Light, Tracking +3
12.7 mm
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First I. Last Name
www.thermofisher.com
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64 Mailing Label — 127 mm x 101.6 mm Labels reproduced at 85% Quark Template Names: ThermoFisher_127mmx101.6mm_Label_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_127mmx101.6mm_Label_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each label variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3 32 mm File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
12.7 mm
22.2 mm
9.5 mm
17.5 mm
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046 USA
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
0.5 in or less if required
Align to vertical stem of ‘F’ and ‘T’
Optional Entity Name and Divisional Descriptor Detail 32 mm File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
12.7 mm
22.2 mm
9.5 mm
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81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046 USA
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
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Brand Applications
Business Communications Memorandum The following document shows the proper placement of logo and margin alignments. To download word document templates of the Memorandum and Fax forms, visit www.thermofisher.net. Reproduced at 65%
Memorandum
To: From: Date: Re: Sent via email
This is where the memo text is created. After reading this paragraph, select it by triple clicking inside the paragraph, then press Delete to delete it. The division name, address, phone and fax number need to be completed in the footer of Page 1. To change this information, double click on the footer. Press Tab to select the Division Name. Type the division name or press Delete on the keyboard to delete the place marker. Press Tab to move to each place marker and make changes. Do not delete the www.thermofisher.com web address. There is no information to change in the footer on subsequent pages. Do not make any page setup changes to this document such as margins, font size or changes in the header.
[type Division name] [type Optional 2
nd
name]
[type Street address L1]
[type city/state]
[type phone no.]
[type Street address L2]
[type zip code]
[type fax no.] fax
www.thermofisher.com
Memorandum and Fax forms, visit www.thermofisher.net. Reproduced at 65%
Facsimile To: Fax: From: Phone: Date:
November 2, 2006
Total Pgs: Message:
This is where the fax message is created. After reading this paragraph, select it by triple clicking inside the paragraph, and then begin typing the fax message. The division name, address, phone and fax number need to be completed in the footer of Page 1. To change this information, double click on the footer. Press Tab to select the Division Name. Type the division name or press Delete on the keyboard to delete the place marker. Press Tab to move to each place marker and make changes. Do not delete the www.thermo.com web address. There is no information to change in the footer on subsequent pages. Do not make any page setup changes to this document such as margins, font size or changes in the header. The date will automatically update when the fax cover sheet is printed.
[type Street address L1]
[type city/state]
[type phone no.]
[type Street address L2]
[type zip code]
[type fax no.] fax
www.thermofisher.com
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margin alignments. To download word document templates of the
and
The following document shows the proper placement of logo and
T hermo F isher S cientific
Facsimile
Brand Applications
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and
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Business Communications
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Brand Applications
67
U.S. Press Release For announcements to be included in press kits, all divisions will use the standard Thermo Fisher Scientific “News” stationery. The electronic template shared in this section guides authors in setting up their Word document. When sending the release electronically, however, one may opt to use Arial font which is standard across both Mac and PC platforms and thus will, without question, be correctly rendered by the recipients’ system. To download word document templates for press releases as well as the corporate and trade press release guidelines, visit www.thermofisher.net. Reproduced at 60%
News
FOR IMMEDIATE RELEASE Media Contact Information: Lori Gorski Phone: 781-622-1242 E-mail: lori.gorski@thermofisher.com Website: www.thermofisher.com
Investor Contact Information: Ken Apicerno Phone: 781-622-1294 E-mail ken.apicerno@thermofisher.com
Thermo Fisher Scientific Recognized by FORTUNE Magazine Insert subhead here WALTHAM, Mass., (February 27, 2006) – Thermo Fisher Scientific (NYSE:TMO), the world leader in serving science, today announced that is has been named to FORTUNE Magazine’s Top 100 Places to Work list. “Our core values of Integrity, Intensity, Innovation and Involvement create an extremely positive working environment,” Marijn E. Dekkers, president and chief executive officer of Thermo Fisher Scientific said. About Thermo Fisher Scientific Thermo Fisher Scientific (NYSE: TMO) is the world leader in serving science, enabling our customers to make the world healthier, cleaner and safer. With annual sales of more than $9 billion, we employ 30,000 people and serve over 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions, government agencies as well as environmental and industrial process control settings. Serving customers through two premier brands, Thermo Scientific and Fisher Scientific, we help solve analytical challenges from routine testing to complex research and discovery. Thermo Scientific offers customers a complete range of high-end analytical instruments as well as laboratory equipment, software, services, consumables and reagents to enable integrated laboratory workflow solutions. Fisher Scientific provides a complete portfolio of laboratory equipment, chemicals, supplies and services used in healthcare, scientific research, safety and education. Together, we offer the most convenient purchasing options to customers and continuously advance our technologies to accelerate the pace of scientific discovery, enhance value for customers and fuel growth for shareholders and employees alike. Visit www.thermofisher.com
that are the foundation of making a positive impression with our various audiences. Answering In-Coming Calls
At all times, refrain from answering outside lines with a casual greeting. We recommend:
Thermo Fisher Scientific, (full name) speaking.
How may I help you?
Or: Hello, Thermo Fisher Scientific, (division name), (full name) speaking. How may I help you? It is not permissible to identify yourself with the former business unit or product name. Out-going Recorded Messages
Voice mail and similar out-bound recorded messages should be brief and to the point. If you will be out of the office or otherwise unavailable for an extended period of time, it is advisable to find a member of your department to whom you may delegate calls. Note this person’s forwarding information within the context of your outbound message. For example: You’ve reached the voice mail for (full name) of Thermo Fisher Scientific, (department). I am traveling from (date) to (date). If you require immediate assistance, please leave a message at the tone, or please contact (full name) at (extension or full number).
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professional training, critical reasoning skills and good judgment
and
This content is intended as a general guideline. It augments your
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Telephone Communications
Brand Applications
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and
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Business Communications
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Brand Applications
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Email Signatures The font should be Arial. If Arial is not available, Helvetica or Univers are recommended alternatives. Use one color for the entire signature. Under no circumstances should the Thermo Fisher Scientific logo be mimicked by writing Thermo Fisher in red and Scientific in black. This part of the guideline is required, not optional. The purpose is to protect the integrity of the logo by not allowing unofficial representations of it. Content Elements
First Name Last Name
Title
General Descriptor* or Area of Responsibility (if applicable)
Thermo Fisher Scientific
P.O. (if appropriate)
Street
City State/Province
Telephone
Fax (optional)
Mobile (optional)
Firstname.lastname@thermofisher.com
www.thermofisher.com or www.thermo.com
WORLDWIDE CONFIDENTIALITY NOTE** (optional): Dissemination, distribution or copying of this e-mail or the information herein by anyone other than the intended recipient, or an employee or agent of a system responsible for delivering the message to the intended recipient, is prohibited. If you are not the intended recipient, please inform the sender and delete all copies. *General Descriptor
It is strongly recommended that you avoid using division names or other internal structure names unless absolutely necessary. These names can change frequently while references to our general capabilities and technologies are much more consistent. **Confidentiality Disclaimer
Confidentiality disclaimer is optional but highly recommended in North America. Outside of North America you may have received specific instructions from local management which should be followed as appropriate for your particular country.
tive customers, introduce existing customers to a broader array of Thermo Fisher products and services and sustain ongoing customer relationships. The literature system spans the three tiers of our communications hierarchy, ranging from Tier 1, where emphasis on brand marketing allows for a more creative, conceptual approach, to Tier 3, whose designs are templated to expedite production and to foster clarity and consistency for the customer. All designs are grounded in the sevencolumn grid system, an architectural framework that facilitates the development of work consistent with our brand look and feel.
Thermo Fisher Scientific
Sample Preparation Sample Analysis Data Interpretation Services and Support
Molecular Biology Products
FOCUS GC
Tier 1
Tier 2
Specifically targeted for routine quality control and high productivity laboratories, the FOCUS™ GC is a single channel gas chromatograph, compact in size and available with either FID or TCD. Conceived and built around the “core” of the TRACE GC's high quality hardware and unique features, it incorporates also new, best of breed electronics. This instrument is therefore considered to be the reference for precision and accuracy of results, as well as a standard for ruggedness for QA/QC and high throughput environments.
Product Specifications
2006 Product Overview
AI/AS 3000 Autosampler
Compact Size
Wide Oven
Combined with the 8-sample AI 3000 Autoinjector or the 105-sample AS 3000 Autosampler, the FOCUS GC is positioned in line with your laboratory’s throughput requirements at any moment in time, thus preserving scalability.
Small footprint for bench space optimization: 430 x 510 x 350 mm (HxDxW)
Wide oven with front opening allows easy accessibility for straightforward installation of capillary columns mounted on standard diameter cages. Oven dimensions are 225 x 225 x 140 mm (HxWxD)
Optimized User Interface Allows simple control of the main functions of the GC still preventing access to the more critical parameters of the method from unauthorized personnel. In line with the requirements of QA/QC environments.
Automatic Column Characterization Automatic measurement of the effective column’s resistance for exceptional columnto-column and instrument-to-instrument retention time reproducibility at no additional cost.
Tier 3
Additional Instrument Control Instrument start-up and real time diagnosis, on-line help describing each parameter, logbook with deviation records, and local keyboard lock provide complete and safe system handling.
Leak Check Automatic leak check function for rapid routine system control.
and
We rely heavily on our sales and marketing literature to win prospec-
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Brand Applications
Literature
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Brand Applications
71
Tier 1: Brand Marketing Tier 1 communications are the most conceptual and afford the designer the most creative freedom. They exemplify the brand’s look and feel and are used to convey the big ideas and major benefits of the brand. The grid system underlies the final design and allows for proportional design. Diagonal lines, running from the corner of the page or a column at a 45° angle, guide the alignment of major type and graphic elements, including the primary features of an image. The 45° angle line serves as a tool to create consistency across all communications, ensuring a fine degree of precision and embodying that aspect of our brand character. The examples on the following pages are meant to demonstrate the design range that is possible in Tier 1 communications, and not to suggest that these are the only acceptable designs.
72 Tier 1 Brochure shown at 75%, with grid structure.
Size: 8.25 in x 11 in 210 mm x 279.4 mm
Thermo Fisher Scientific
Type: Main Head: 14 pt. Univers 67 Secondary Head: 12 pt. Univers 64
Sample Preparation Sample Analysis
Color: Corporate, secondary and tertiary colors
Data Interpretation Services and Support
73
Tier 1 Literature
Type styles and sizes are flexible.
Tier: 1 use of grid on a spread.
One Source. Total Solutions.
.
Growing Clinical Laboratory
Together
Hematology Microbiology Chemistry Toxicology Forensics Anatomical Pathology
The world leader in serving science
Tier: 1 Example of grid usage in positioning photos; portion of alternate cover shown below at 100%
Thermo Fisher Scientific
Sample Preparation Sample Analysis Data Interpretation Services and Support
74
Page Size: 8.25 in x 11 in 210 mm x 279.4 mm 594 pt x 792 pt The Grid: 7 Equal Columns 12 Point Gutter Width 27 Point Margins Grid Column Width = 66.86 Points Use 45 Degree Diagonals to Divide Pages to Position Objects
Growing Together A company culture where everyone grows
Growing with Thermo Fisher Scientific
Rewards and benefits at Thermo Fisher Scientific
Enabling our customers to make the world healthier, cleaner and safer
Intensity
Innovation
Involvement
Integrity
Innovation
Involvement
Integrity
Intensity
Involvement
Integrity
Intensity
Innovation
Growing Together A company culture where everyone grows
Enabling our customers to make the world healthier, cleaner and safer
75
Tier 2 Literature
Tier 2: Capabilities and Solutions Tier 2 communications combine brand and marketing messages with deeper benefits-oriented information. Optimize Your Process
Alternate cover ideas: Tier 2 communications (covers in particular) allow for some creative flexibility. In our grid system,
Environmental Food & Agriculture
diagonal lines run from the cor-
Metals & Materials
ner of the page or a column at
Petrochemical
a 45째 angle. The lines guide the alignment of major type and graphic elements, including the primary features of an image. The 45째 angle line permits consistency and accuracy across all communications and applies that precision to our brand character along the way.
Molecular Biology Products
Alternate design examples of Tier 2 brochure covers with and without grid. Type: Main Head: 14 pt. Univers 67 Secondary Head: 12 pt. Univers 67 Color: Covers use corporate and secondary colors only Size: 8.25" x 11" 209.55mm x 279.4mm
2006 Product Overview
76
Optimize Your Metals Production Process
Upstream and Downstream
lower costs
analyze on line
improve quality
control variables
ensure consistency
77
Tier 2 Literature
Tier 2 brochure interior spreads and single page examples with and without out grid
Design notes: Strive for a clean, open appearance; exemplify precision, alignment, an architectural quality
Color: Use corporate and secondary colors
Body copy: 9 to 11 point with 11 to 14 points of leading
Optimize Your Process
Evolving to Serve You Better
Environmental
Commitment to the Global Power Industry
The Power to Help You Profit Real-time monitoring for safety Installation of one hundred and eighty thermocouples to monitor burner tip temperatures to detect fires inside the burner, created a tremendous strain on the plant data network. The installation of two Thermo Fisher high speed multiplexers and a paperless data acquisition system with touch screen provided an alternative solution that monitored, stored, and communicated data to the plant system while also providing alarm and display functions for the boiler operations. Bonus: Trend screens automatically switched to overview display to show which burner tip and pulverizer was in alarm, which alerted operators immediately to the trouble spots and reduced costly damage to burners.
Optimizing performance with coal analysis A change in coal suppliers created excessive slagging and increased forced outages. A Thermo Fisher coal analyzer driving a Thermo Fisher coal handling system blended the coal to raise the ash fusion temperatures. This improved boiler operation and eliminated the slagging outages.
Did you know whether your responsibilities are in the coal yard, control room, boiler operations, environmental compliance, air monitoring, or water quality, one company – Thermo Fisher Scientific – can provide process analytics and instrumentation that spans the breadth of the power generating station? Thermo Fisher has built its expertise in fossil-fueled power in three major areas: the coal yard with coal analysis and bulk material handling; boiler operations and control room with air and water flow measurement, density and level measurement, and data acquisition; and environmental compliance with emissions monitoring, and water analysis.
Bonus: The plant was able to recover 30 MW of power from improved boiler performance.
Thermo Fisher: the world’s leading manufacturer and marketer of advanced instrumentation.
Food & Agriculture Metals & Materials Petrochemical
Now there is one company that can offer you solutions with a depth of products to fit your application and your environment throughout your power plant operations. Thermo Fisher is power. That power gives you the ability to streamline your engineering and procurement, standardize the products you use, reduce spare parts inventory and lower your operating cost by taking advantage of the breadth of solutions we bring to the fossil-fueled power generation industry. Optimize your process. Let the world’s leading instrument company bring you the tools, advanced technology, online measurement and monitoring capabilities to capture, distribute, analyze and manage the information you need to optimize your power generation process. We bring decades of experience working in the power generation industry combined with the latest technologies to provide a single source of power applications, expertise, installation, training and post-sales support.
Evolving to Serve You Better
Commitment to the Global Power Industry Did you know whether your responsibilities are in the coal yard, control room, boiler operations, environmental compliance, air monitoring, or water quality, one company – Thermo Fisher Scientific – can provide process analytics and instrumentation that spans the breadth of the power generating station? Thermo Fisher has built its expertise in fossil-fueled power in three major areas: the coal yard with coal analysis and bulk material handling; boiler operations and control room with air and water flow measurement, density and level measurement, and data acquisition; and environmental compliance with emissions monitoring, and water analysis.
lead-
Now there is one company that can offer you solutions with a depth of products to fit your application and your environment throughout your power plant operations. Thermo Fisher is power. That power gives you the ability
78
The Power to Help You Profit Real-time monitoring for safety Installation of one hundred and eighty thermocouples to monitor burner tip temperatures to detect fires inside the burner, created a tremendous strain on the plant data network. The installation of two Thermo Fisher high speed multiplexers and a paperless data acquisition system with touch screen provided an alternative solution that monitored, stored, and communicated data to the plant system while also providing alarm and display functions for the boiler operations. Bonus: Trend screens automatically switched to overview display to show which burner tip and pulverizer was in alarm, which alerted operators immediately to the trouble spots and reduced costly damage to burners.
Optimizing performance with coal analysis A change in coal suppliers created excessive slagging and increased forced outages. A Thermo Fisher coal analyzer driving a Thermo Fisher coal handling system blended the coal to raise the ash fusion temperatures. This improved boiler operation and eliminated the slagging outages. Bonus: The plant was able to recover 30 MW of power from improved boiler performance.
Thermo Fisher: the world’s leading manufacturer and marketer of advanced instrumentation.
79
Tier 2 Literature
Molecular Biology Products
Familiar text guided graphical user interface
Finntip Finntip pipette tips complement the new Finnpipette Novus to make a complete optimized pipetting system. Thermo Fisher’s advanced molding techniques ensure that all Finntips provide the very best dispensing accuracy. We offer an extensive range of Finntips for you to choose from, so that you can get reliable pipetting results, whatever your application.
The intuitive menu makes all the most commonly used functions, such as PIPETTE, easily available. Selecting PROGRAM accesses 9 different user memory slots, which are available for storing your own combinations of the 10 different pipetting functions.
Forward pipetting is the most regularly used function and you can select the pipetting volume easily by pressing the scroll key.
The STEPPER function enables you to repeatedly dispense the volume you choose over a selected number of repetitions. This function is mainly used in routine applications where efficient and high speed pipetting is needed.
Finntip Pipette Tips Tip-top quality
Finntip Flex 300 Refill Kits Speed up your assays
High-quality Finntip pipette tips from Thermo Fisher have always been an essential part of our world leading family of Finnpipettes.Thermo Fisher’s advanced molding techniques ensure that all Finntips provide the very best dispensing accuracy.
The new innovative Finntip Flex 300 refill system is very easy to use. Just place the refill tower on top of empty Flex rack and with a single click the new tip matrix plate is placed. Finntip Flex 300 Refills can be used with Finntip Flex racks.
Finntip 0.2 µl-10ml Ensure the success of your application with Finntips
Finntip 250 Universal and Finntip 10 Refill Kits Easy to use
Thermo Fisher offers an extensive range of Finntips for you to choose from, so that you can get reliable pipetting results, whatever your application. All the Finntips are available as sterilized versions and they are fully autoclavable.
The kits contain two refill towers of 10 matrix plates each. Finntip 250 Universal can be used for a volume range of 0.5 – 250 µl whilst Finntip 10 can be used for 0.2 -10 µl. Finntip 250 and Finntip 10 Refills can be used with standard Finntip racks.
Finntip Flex 300 µl Flexible in every way
Finntip Filter 0.2 µl-10ml Prevent cross-contamination
Thermo Fisher’s new Finntip Flex 300 system is the latest breakthrough in pipette tip technology that offers flexible, soft and sophisticated high-end tips for discerning users. The new rack is very easy to use and it does not slide on the lab bench.
Finntip Filters are ideal for PCR and other amplification methods, or for any work where aerosol contamination might occur. Finntip Filters effectively eliminate carry-over contamination, ensuring the success of the application.
Finnpipette Novus makes routine tasks like mixing and diluting much easier, as well as allowing combinations of these functions. For example, the MIX+DILUTE function aspirates two different reagents, which are separated by an air gap. These solutions can then be mixed to a 70% of the total volume.
2006 Product Overview
Finntip Flex 300
Tier 2 brochure interior spreads with grid
Familiar text guided graphical user interface
The intuitive menu makes all the most commonly used functions, such as PIPETTE, easily available. Selecting PROGRAM accesses 9 different user memory slots, which are available for storing your own combinations of the 10 different pipetting functions.
The STEPPER function enables you to repeatedly dispense the volume you choose over a selected number of repetitions. This function is mainly used in routine applications where efficient and high speed pipetting is needed.
80
Finnpipette Novus Single and Multichannels
81
Tier 3 Literature
Tier 3: Technical Materials
Application Note: 01152
Content is typified by:
• Basic functions and features of products and services • Production values are driven by appropriateness in applica• Product/service designations are required
Key Words • Diamond ATR/FT-IR • Golden Gate • Mobile FT-IR • Portable FT-IR
Analyzing potentially hazardous materials while also protecting the technician and analysis equipment from becoming contaminated involves a high degree of sophistication, technology, and design. It also involves rigorous testing. One moderately accepted means to analyze a wide variety of unknown compounds in dangerous situations is by Diamond ATR/FT-IR. This paper will discuss the design and testing aspects of the Diamond ATR portion as this is the component of the system that is in direct contact and must isolate the potentially toxic sample from contaminating the environment. Diamond ATR systems are generally designed such that a small diamond (syn-
• Information-rich as opposed to messaging-rich • Templated
thetic or natural) is supported and surrounded by a metal substrate surface.
(samples downloadable) • Can be packaged with Tier 2 content Examples include:
• Product launch advertising
Type:
Lisa Wendler, Thermo Fisher Scientific, Spectroscopy Research Center, Madison, WI, USA, John Beauchaine, Specac, Orpington, Kent, UK
• Weapons of Mass Destruction (WMD)
tion and budget
Providing a Safe-Sealed Diamond ATR System for Weapons of Mass Destruction Analysis
The diamond-to-metal seal is the area with the most significant risk of a sample leaking into the system, putting the technician at risk and contaminating the entire system internally. Synthetic diamond ATR systems typically use gaskets, glues and other materials as a diamond-to-metal seal. These seals can potentially become dislodged with pressure, and can corrode with time and chemical/solvent exposure. Also, synthetic diamond ATR systems require the small, thin piece of diamond to be supported by a ZnSe substrate as a means of supporting the weak, gasketholding materials (another joint and source of leakage). This design is very susceptible to leakage, and temperature changes can cause materials to expand at
different rates. If this occurs, the system will no longer be sealed. This would put the technician, and anyone that comes in contact with the system, at serious risk as the internal components would be completely contaminated. The system itself then becomes a hazard. The only sure means to make a permanent diamond-to-metal seal is to actually braze the diamond to the metal surface. Specac’s Golden Gate™ Diamond ATR accessory, available on portable and mobile Nicolet™ FT-IR systems, utilizes a brazed diamond. This diamond-tometal seal is pressure tested at 1000 psi to assure no possibility of leaking or malfunction after the brazing process. Another area of concern is the possible fracture of the diamond while a hazardous material is being analyzed or transported. This could cause a catastrophic failure, and the system and technician would certainly be contaminated. Synthetic diamond ATR designs are limited to 10-25 lbs. of pressure and will easily break after that point. This gives little room for mistakes, and even a mod-
Main Heading: 24/32 Sabon
erately hard sample can cause the synthetic diamond or seals to fracture. The Golden Gate design utilizes a natural diamond and can withstand 300 lbs of downward load pressure. Each Golden Gate system is actually tested to this load. The actual set operating pressure is 80 lbs of downward load pressure to provide a very large margin of safety. The next area of potential leakage is the sample to the atmosphere or “top side.” You must be able to safely isolate the sample from the atmosphere while still allowing it to be compressed to the diamond surface. The ATR technique requires excellent sample-to-diamond contact to achieve quality spectra. The ATR technique only allows the IR beam to pass one or two microns into the sample. Any gaps between the diamond and sample will render the method useless. This is why an ATR that can apply high pressure to the sample produces much higher quality and accurate data. To achieve this top seal, a sealed cap also known as a sealed/reaction anvil is utilized. This device uses a special O-Ring material which compresses around the diamond (the metal surface) to achieve the seal while still compressing the sample to the diamond.
Margin Heads and copy: 9.25/12.125 pt. Univers 67 Captions: 8/11 pt. Univers 57 Section Heads: 9.25 pt. Univers 67 Body Copy: 9.25/12.125 pt. Sabon Sabon italic for emphasis Design Note: Section heads and body copy should fall in the range of 9 to 11 points with 2 to 3 points of leading Size: 8.25" x 11" 209.55mm x 279.4mm
• Product/service data sheets
Partial sample of Application Notes, shown below at 100%
• Application notes • Selling tips (internal sales tool) • Case studies • White papers
Application Note: 01152
Providing a Safe-Sealed Diamond ATR System for Weapons of Mass Destruction Analysis Lisa Wendler, Thermo Fisher Scientific, Spectroscopy Research Center, Madison, WI, USA, John Beauchaine, Specac, Orpington, Kent, UK
Key Words • Diamond ATR/FT-IR • Golden Gate • Mobile FT-IR • Portable FT-IR • Weapons of Mass Destruction (WMD)
Analyzing potentially hazardous materials while also protecting the technician and analysis equipment from becoming contaminated involves a high degree of sophistication, technology, and design. It also involves rigorous testing. One moderately accepted means to analyze a wide variety of unknown compounds in dangerous situations is by Diamond ATR/FT-IR. This paper will discuss the design and testing aspects of the Diamond ATR portion as this is the component of the system that is in direct contact and must isolate the potentially toxic sample from contaminating the environment. Diamond ATR systems are generally
different rates. If this occurs, the system will no longer be sealed. This would put the technician, and anyone that comes in contact with the system, at serious risk as the internal components would be completely contaminated. The system itself then becomes a hazard. The only sure means to make a permanent diamond-to-metal seal is to actually braze the diamond to the metal surface. Specac’s Golden Gate™ Diamond ATR accessory, available on portable and mobile Nicolet™ FT-IR systems, utilizes a brazed diamond. This diamond-tometal seal is pressure tested at 1000
erately hard sample can cause the synthetic diamond or seals to fracture. The Golden Gate design utilizes a natural diamond and can withstand 300 lbs of downward load pressure. Each Golden Gate system is actually tested to this load. The actual set operating pressure is 80 lbs of downward load pressure to provide a very large margin of safety. The next area of potential leakage is the sample to the atmosphere or “top side.” You must be able to safely isolate the sample from the atmosphere while still allowing it to be compressed to the diamond sur-
82
Application Notes are templated
Zones are noted on this page,
notes. The designer simply places
with set content zones — areas
and master pages and examples
content in the appropriate zones
in which users will consistently
can be found on the Thermo
and adjusts any rough edges.
find the same kinds of informa-
Fisher brand standards CD.
tion. This system facilitates production and helps users find the
This is the approved design for
information they want.
all Thermo Scientific applications
pressure to the sample produces much higher quality and accurate data. To achieve this top seal, a sealed cap also known as a sealed/reaction anvil is utilized. This device uses a special O-Ring material which compresses around the diamond (the metal surface) to achieve the seal while still compressing the sample to the diamond. It is important that the O-Ringto-metal surface is absolute. If there are scratches on the metal surface, then it will not be possible to attain a seal between the O-Ring and metal surface. The Golden Gate Diamond ATR utilizes a tungsten carbide metal area to surround the diamond (which the diamond is brazed to). Tungsten carbide is one of the hardest and most durable materials, therefore scratching is greatly reduced compared to soft aluminum and other materials. Tungsten car-
bide is also one of the most chemically inert metals, so it will not be damaged by most solvents. This again will allow the top seal to be much more reliable. All Golden Gate systems are then pressure tested at 15 psi with the reaction anvil in place over the diamond to ensure that the seal is not compromised in any fashion. A Field Pressure Testing Kit is available for the Golden Gate Diamond ATR system. With this kit, you can evaluate the top and bottom seals in the field on a routine basis to ensure the safety of the user and others that may come in contact with the FT-IR spectrometer.
Conclusion
In addition to these
The Golden Gate Diamond ATR system available with Nicolet FT-IR spectrometer systems uses a natural diamond which is brazed into tungsten carbide. This provides:
offices, Thermo Fiszher
• Unprecedented diamond-to-metal sealing (brazed seal)
world.
Scientific maintains a network of representative organizations throughout the
• A diamond system that can withstand 300 lbs of pressure • A metal surface that will not scratch or chemically erode providing a perfect top seal
Australia +61 2 9898 1244
• A system that is completely tested at extreme conditions to ensure that the users cannot harm themselves or others that come into contact with the analyzer.
Austria +43 1 333 50340
Synthetic diamond systems cannot achieve any of the above and therefore have great potential to compromise safety. These synthetic devices are much less expensive to produce and are readily available, however, cannot meet the demanding safety requirements of this type of analysis.
China +86 10 5850 3588
Belgium +32 2 482 30 30 Canada +1 800 532 4752
France +33 1 60 92 48 00 Germany +49 6103 4080 Italy +39 02 950 591 Japan +81 45 453 9100 Latin America +1 512 251 1503 Netherlands +31 76 587 98 88 Nordic +46 8 556 468 00 South Africa +27 11 570 1840 Spain +34 91 657 4930 Switzerland +41 61 48784 00 UK +44 1442 233555 USA +1 800 532 4752 www.thermofisher.com Thermo Fisher Scientific, Madison, WI USA is ISO Certified.
Transport Kit Golden Gate System
©2006 Thermo Fisher Scientific Inc. All rights reserved. Golden Gate is a trademark of Specac. All other trademarks are the property of Thermo Fisher Scientific Inc. and its subsidiaries. Specifications, terms and pricing are subject to change. Not all products are available in all countries. Please consult your local sales representative for details.
Smart Golden Gate Diamond ATR Accessory
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Tier 3 Literature
Specification Sheets are templat-
Information design system: by
ed with defined content zones
templating content zones, we
— areas in which users will con-
make design and production eas-
sistently find the same kind of
ier and enable users to quickly
information. Such planned infor-
find the facts they want.
mation design expedites production and aids users in quickly finding the facts they want.
examples can be found on the Thermo Fisher brand standards CD. The designer simply has to drop in the content and tend to any rough edges.
FOCUS GC
Specifically targeted for routine quality control and high productivity laboratories, the FOCUS™ GC is a single channel gas chromatograph, compact in size and available with either FID or TCD. Conceived and built around the “core” of the TRACE GC's high quality hardware and unique features, it incorporates also new, best of breed electronics. This instrument is therefore considered to be the reference for precision and accuracy of results, as well as a standard for ruggedness for QA/QC and high throughput environments.
Product Specifications
ing page, and master pages and
Specifically targeted for routine quality control and high productivity laboratories, the FOCUS™ GC is a single channel gas chromatograph, compact in size and available with FOCUS GC either FID or TCD. Conceived and built around the “core” of the TRACE GC's high quality hardware and unique features, it incorporates also new, best of breed electronics. This instrument is therefore considered to be the reference for precision and accuracy of results, as well as a standard for ruggedness for QA/QC and high throughput environments.
AI/AS 3000 Autosampler
Compact Size
Wide Oven
Combined with the 8-sample AI 3000 Autoinjector or the 105-sample AS 3000 Autosampler, the FOCUS GC is positioned in line with your laboratory’s throughput requirements at any moment in time, thus preserving scalability.
Small footprint for bench space optimization: 430 x 510 x 350 mm (HxDxW)
Wide oven with front opening allows easy accessibility for straightforward installation of capillary columns mounted on standard diameter cages. Oven dimensions are 225 x 225 x 140 mm (HxWxD)
Optimized User Interface Allows simple control of the main functions of the GC still preventing access to the more critical parameters of the method from unauthorized personnel. In line with the requirements of QA/QC environments.
Automatic Column Characterization Automatic measurement of the effective column’s resistance for exceptional columnto-column and instrument-to-instrument retention time reproducibility at no additional cost.
Product Specifications
Zones are noted on the follow-
Additional Instrument Control Instrument start-up and real time diagnosis, on-line help describing each parameter, logbook with deviation records, and local keyboard lock provide complete and safe system handling.
Leak Check Automatic leak check function for rapid routine system control.
Partial detail of grid use on a Product Specification Sheet, shown below at 100%
AI/AS 3000 Autosampler
Compact Size
Wide Oven
Combined with the 8-sample AI 3000 Autoinjector or the 105-sample AS 3000 Autosampler, the FOCUS GC is positioned in line with your laboratory’s throughput requirements at any moment in time, thus preserving scalability.
Small footprint for bench space optimization: 430 x 510 x 350 mm (HxDxW)
Wide oven with front opening allows easy accessibility for straightforward installation of capillary columns mounted on standard diameter cages. Oven dimensions are 225 x 225 x 140 mm (HxWxD)
Optimized User Interface Allows simple control of the main functions of the GC still preventing access to the more critical parameters of the method from unauthorized personnel. In line with the requirements of QA/QC environments.
Automatic Column Characterization Automatic measurement of the effective
Additional Instrument Control Instrument start-up and real time diagnosis, on-line help describing each parameter, logbook with deviation records, and local keyboard lock provide complete and safe system handling.
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Cover Example (Left Page) Type: Title: 14 pt. Univers 67 Introduction: 10/14 pt. Univers 67 Product Name: 18/16 pt. Meta Bold LF Product Description: 12/16 pt. Meta Bold LF Caption: 8/10 pt. Univers 67 Section Heads: 9/12 pt. Univers 67 Body Copy: 9/12 pt. Univers 47 Note: Section heads and body copy can fall in the range of 9 to 11 pts. with 2 to 3 pts.of leading
Complete Sample Solutions and Service
Color:
The Centaurµs is part of the Thermo Scientific micro sampling family, which includes IR microscopes, dispersive Raman systems, imaging systems and micro sampling accessories. For more than 30 years, We have been a leader in providing high-quality, innovative instruments and support for analytical and research facilities. you can be confident that our versatile microscopic solutions and worldwide customer support will ensure you maximum productivity.
Corporate colors plus one secondary color (gray PMS 421)
Centaurµs IR Microscope Specifications
Back Cover Example (Right) Type: Headline: 10/12 Univers 67 Description: 9/12 Univers 47
Specification
Benefit
Sample Viewing Sample View
Simultaneous view/sample (Simul-View)
Video Image
Integraetd CCD
Optional Viewing Sample Illumination
Binocular Variable iris control
See sample and spectrum in real-time Saves time, no flipper mirror Eliminates collect errors Document sample image Permanent alignment Highest quality sample view Optimize sample illumination Optimize sample contrast
Microscope Optics Optical Frame Objective
Purpose built, cast aluminum 10X, Triton, N.A. 0.71 Permanent alignment ATR ready Standard – transmission, reflection and ATR Targeting aperture (pre-sample) Full-Field™ (glass aperture) Graphical dimensioning Pre-aligned, slide-on ZnSe, Si or Ge Crystals
Product Name: 12/12 Univers 67 Sampling Modes Sample Masking
Section Heads: 8/10 Univers 67 Text: 8/10 Univers 47
ATR Options
Footnotes/Legal copy: 6.5/8.5 Univers 47
Condenser
Integrated pressure sensor (Contact Alert) Permanent centration Z-focus positioning Removable Sampling probes, needles, tweezers, roller-blade knife 3 sample slides, 2 mm x 10 mm salt windows, EZ-Spot™ micro mounts, standard transmission and reflection and ATR samples
Sampling Kit
Address: 7.25/10 Univers 67 Design Note: Sizes and leading may have to change depending on length. Strive to align with vertical columns or half-column widths.
Microscope Detectors Detector Design
Stainless steel dewar
Detector Options
Note: Be sure NOT to place important information where it would be lost to a three-hole punch.
2” x 5” automated stage
Sample Focus Option
Graphical & joy stick positioning 1.0 µm position accuracy Autofocus
Performance Features Signal-to-Noise ratio
Other Power Requirements Regulatory Approvals Dimensional Warranty
Spectroscopy Division
5225 Verona Road
18 Hour LN2 hold-time No-Ice bands in spectrum Highest SNR, 11700-750 cm Recommended, 11700-600 cm Widest spectral range, 11700-450 cm
Narrow-band, MCT-A* Medium-band, MCT-A Wide-band, MCT-B
Automation Options Sample Stage Option
Madison, WI 53711
Rugged, permanent alignment Crisp visible images High thoroughput Easy-to-use User installable ATR Maximum sampling flexibility Improved IR spatial resolution See full sample area Record sample area size and position Easily changeable, within seconds Optimize sampling depths (2.0, 0.85, & o.66 µm) Reproducible spectra Minimize crystal damage Easy-to-use Optimize IR throughout Large sample clearance (up to 75mm) Basic sampling kit Performance verification
Points, line, area maps Speed data collection Speeds sample positioning Precision sample positioning Speed sample focus Optimize mapping results-reflection
Less than 7.2 x 10-5 Abs 4 cm-1 resolution, 100 µm aperture, 2 minute data collection
Faster data collection, higher quality results
100-130 V, 60 Hz or 220-240 V, 50 Hz [logos here] 35 cm wide, 66 cm deep, 43 cm high Full, 1 year
Worldwide operation Worldwide operation Minimize bench space
(123) 123-4567 (123) 123-4567 fax
Minimize operation cost
www.thermo.com
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Brand Applications
Advertising In addition to top-tier brand campaigns, corporate marketing governance of advertising encompasses Tiers 1, 2 and 3 of our communications hierarchy to include capabilities, solutions, products and services advertising. No matter what unit or group is representing the company, it is critical that we present cohesive messaging and accurately represent the brand style. General requirements for advertising include: • Containing accurate and approved references to the company name. • Appropriate copyright statement to include: Copyright (YEAR) Thermo Fisher Scientific Inc. • Creative executions that comply with identity standards. • Copy that makes an effort where appropriate to create a bigger picture statement of the company or your brand affiliation as part of the world leader in serving science. • Copy that does not make false claims of status or capaibility, or asserts overtly negative competitive statements or uses negative or innapropriate means to communicate a company message. • Visually appealing and quality placement and promotional materials that represent the company as world-class and professional.
Required Approvals All advertisements must be approved well in advance of any placement or appearance in publications or online media. Ads must be sent through brand@thermofisher.com for approval. Early and advance involvement with the brand@thermofisher.com team can expedite approvals through active communication and participation. However, a minimum of five days is required to gain approvals for materials. Materials that are not approved may not appear in publications.
Specific Templates Due to the evolving nature of advertising campaigns and the underlying page design templates, specific electronic guidelines and template files are available at www.thermofisher.net or by contacting brand@thermofisher.com. When accessing and working with any templates, be sure to use the appropriate files and materials for your situation and assigned brand designation.
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brand logo on a promotional item, the Thermo Fisher Scientific logo is required to be the predominant image on the item. When promotional items are created for the Thermo Scientific or channel brands (e.g., Fisher Scientific), the corresponding brand logo is the predominant image on the item. Direct questions regarding the appropriate use of logos on promotional items to brand@thermofisher.com.
Software Standards Thermo Scientific Software Handbook and Design Guide
The Software Handbook and Design Guide provides standards and guidelines for Thermo Scientific branded software. The handbook is primarily for use by software designers, product managers, marketing and marketing communications personnel and graphic designers involved in producing Thermo Scientific software applications. To download a copy of the handbook, visit the Brand Tools section of www.thermofisher.net. Â Â
Technical Documentaion Thermo Scientific User Documentation Handbook, Style Guide and Design Guide
The handbook and accompanying guides are intended primarily for technical writers and editors producing user documentation (i.e., information that customers need to safely install, configure, use, maintain, troubleshoot or service products) for Thermo Scientific products. It is also of value to product managers, marketing and marketing communications personnel and anyone else responsible for producing Thermo Scientific user documentation. The Thermo Scientific User Documentation Handbook, Style Guide and Design Guide are all available for download from the Brand Tools section of the company intranet (www.thermofisher.net).
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If the company logo is to appear along with a product or channel
and
through the Company Store; visit www.thermofisherstore.com.
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All branded apparel and promotional items should be ordered
Brand Applications
Apparel and Other Promotional Items
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Brand Applications
Thermo Scientific Product Badging Implementing standards for logos and product-name graphics is an important aspect of the Thermo Scientific brand. Adherence to these standards is crucial to the success of our brand. They transfer the equity of our historic names to the Thermo Scientific brand, retain customer loyalty and foster new business opportunities. The visual characteristics of Thermo Scientific products comprise an essential element of our branding goals. We want to make a positive introduction to our buying audience and create lasting relationships in the scientific community. These attributes are the foundation of our company’s position as “The world leader in serving science.” This section outlines milestones for meeting Thermo Scientific’s logo and product-name graphic standards. It also provides clear instructions and specific examples for implementation. It offers recommendations and default placement options for the Thermo Scientific logo and product-name graphics. Please use this standards section as a guide — in the absence of specific policy — for incorporating the Thermo Scientific logo and your product-name graphic onto consumables or product packaging. All colors and examples shown in this section are merely illustrative of the actual and intended colors. Please consult and use your Pantone colorswatch books for an accurate representation.
Branding Milestones A notable milestone is February 1, 2007. New products launched on/after this date must be in full compliance with this Standards Document. Every exception to these standards must have prior review and approval from brand@thermofisher.com. New products are defined as: • Product or product line for which you are developing new labels/graphics • Designing the placement of these new labels/graphics for the first time
mental element of our brand identity. The logo is more than just an identifying mark. It is the symbol of all that Thermo Scientific represents. This is the ONLY logo allowed for the Thermo Scientific brand; no other logos can be displayed on products. Guidelines:
• The Thermo Scientific logo is not a font or typeface. DO NOT match it to an existing font or typeface. • Always use the logo’s original artwork. • Do not rebuild, recreate, redraw or distort the logo. • The logo in a nameplate should
x
also have some “breathing room” (i.e., a blank area or
x
white space around the logo) to increase visibility. Use the height of the letter “T” in the
x
x
word “Thermo” to measure
x
the clearance space completely around the logo. Following the “T” rule will leave enough space around the logo without crowding or obscuring it. This is the minimum breathing room allowed. Since this is a proportional measure, the “T” rule applies to the smallest — as well as the largest — products in your product line. • For logos that do not have a nameplate, please use the height of the letter “o” in “Thermo” to provide the clearance space completely around the logo. Following this “o” rule will leave the appropriate amount of white space around the logo. This is the minimum breathing room allowed for logos without nameplates. • Do not work from old Pantone books for color selection and matching. Please update your color books on an annual basis. Meet regularly with suppliers to evaluate color consistency.
and
The Thermo Scientific logo is the funda-
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Brand Applications
Corporate Logo Standards
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and
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Thermo Scientific Product Badging
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Brand Applications
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Representing the Thermo Scientific Logo on Product The preferred Thermo Scientific logo representation has the logo in two colors. Implement the Thermo Scientific two-color logo with PMS 032 Red and either of the two following colors: • PMS Black • PMS White • Using black & white Thermo Scientific logos on product badges is not preferred. Any such use must have prior, written approval from the division president, as well as prior review and approval from brand@thermofisher.com. Please see “Product-Name Graphic Standards” section for an options matrix on how to represent the Thermo Scientific logo on product, as well as how the logo interacts with a product-name graphic.
are listed below: 1. Two-color logo; PMS 032 and PMS Black on a domed (brushed or plain), silver-metallic nameplate. 2. Two-color logo matching the product’s background color on a domed nameplate. 3. Two-color logo on a domed black nameplate. 4. Two-color logo on a domed white nameplate. Note: When using Option #2, the red in the two-color logo may appear to “vibrate” against the background color. In this instance, default to Option #3 or #4. When in doubt, escalate the issue to brand@thermofisher.com. 1
2
3
4
File Names of Logotypes: ThermoScientific_GeneralLogo_032-Bk.eps (illustration 1 & 4) ThermoScientific_GeneralLogo_032-Wt.eps (illustration 2-3)
Preferred Logo File for Smaller Instruments or Packaging In order to appropriately render the Thermo Scientific logo on as broad an instrument and packaging spectrum as possible, please do not scale it down past the following dimensional guidelines: • 1.0 in x 0.3 in • 25.4 mm x 7.6 mm File Name: ThermoScientific_032-Bk_1in_25mm.eps
If you need to scale the Thermo Scientific logo smaller than these measurements, use the following logo file, which is scaled for appropriate visual clarity at a smaller size. This file is named “ThermoScientific_032Bk_1in_25mm.eps.” It is available on the Thermo Fisher intranet site.
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two-color logo and a nameplate. The preferred representationoptions
and
All preferred representations of the Thermo Scientific logo use a
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Preferred Representations
Brand Applications
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Thermo Scientific Product Badging
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Acceptable Alternate Representations When none of the preferred representations are an option, use the following acceptable alternative: • A two-color logo without a nameplate
and
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Brand Applications
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Using black & white Thermo Scientific logos on product badges is not preferred. Any such use must have prior, written approval from the division president, as well as prior review and approval from brand@thermofisher.com.
Product Surface Use Product Surface as Background
Nameplate
Painted or Coated Product
Finished Metal or Composite
Polymers
Clear Polymers or Glass
Vinyl-Cutting and Application Methods
Yes
No
●
•
●
•
●
•
●
•
Screen Printing
Yes
Yes
●
•
●
●
•
Hot Stamping
Yes
Yes
Pad Printing
Yes
Yes
●
•
• ●• ●•
Fire Decal
Yes
No
Etching with Color Fill (Laser, Chemical)
Yes
Yes
●
•
●
Process
•
• ●• ●• ●
●
•
• ●• ●
●
•
tage name, a model/version number and a generic descriptor. Each element that makes up a product-name graphic is discussed in detail below. Since there are more elements to work with, we have established a standard that includes a preferred and acceptable grouping of the elements and many options for representing them on the product. When it is not possible to meet these standards, please contact the Thermo Scientific Industrial Design team for a design review. Allow at least five working days for a response. Please use brand@thermofisher.com to contact the team.
Never represent product-name graphics with a logo or accompanied by any other graphic element, illustration or design. The goal is to retire old logos and other product marks whenever possible. When not trademarked, each element of the product-name graphic, with the exception of the generic descriptor, should use a default capitalization of all uppercase letters with a larger initial capital. If an element is to be all capital letters, size all letters to the initial capital. The generic descriptor’s default is upper and lowercase. Each element of the product name graphic exclusively uses the Adobe Univers LT STD Condensed OpenType font family.
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elements than the product-line name. They may now include a heri-
and
Thermo Scientific product-name graphics now involve many more
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Product-Name Graphic Standards
Brand Applications
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Product-Name Graphics Consist of the Following Elements: Heritage Name (if applicable)
Certain names have been retained to identify specific product families that impart important representations of our heritage. These former heritage business names are now embed-
and
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Thermo Scientific Product Badging
ded in the product-name graphic. In
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Brand Applications
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heritage name according to how it is
terms of capitalization, represent the trademarked. If not trademarked, the default capitalization is all uppercase letters with a larger initial capital. If the heritage name is to be all capital letters, size all letters to the initial capital. For a current listing of heritage names, please consult the Thermo Fisher intranet. Product or Product Line Name
Represent the product name according to how it is trademarked or use the default. The default capitalization is all uppercase letters with a larger initial capital. If the product name is to be all capital letters, size all letters to the initial capital. Employ a series of capital letters with same size as the initial capital when using a highly-recognizable abbreviation of an application (e.g., FT-IR) for a product name. Model/Version Number (if applicable)
Represent this element on the same line as the product name, in the same color. The default is to include a space between the product name and the model/version number element. If your product line historically has not included a space between the product name and the model/version number, your team has the choice to include or not include a space between these two elements. Once your team has made a decision for a particular product line, remain consistent across all products that are part of that line. Expand your standardization in this area to entire product families and aim for consistency everywhere. The default capitalization is all uppercase letters with a larger initial capital, unless historically represented differently. If the model name is a series of capital letters, use the same size as the initial capital of the product name. Generic Descriptor (recommended on product)
While not required on product, we recommend including the generic
nizable abbreviation for a given application (e.g., FT-IR). If so, please use a series of uppercase letters, sized to the initial capital. Grouping the Product-Name Graphic Elements on Product
Product-name graphics should match the following specifications for the grouping of their elements. Each element of the product-name graphic exclusively uses the Adobe Univers STD Condensed OpenType font family. See “Resources” for purchasing these fonts. Do not use font alternates or substitutes for the product-name. See the Adobe® Illustrator® template available on the Thermo Fisher intranet for more details on positioning and aligning the elements into the preferred or acceptable grouping.
Preferred Grouping:
Acceptable Grouping:
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tion of upper and lowercase, unless the descriptor is for a highly-recog-
and
customer as to what your product does. Use the default for capitaliza-
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descriptor as part of your product name graphic, as it informs your
Brand Applications
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and
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Thermo Scientific Product Badging
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Representing the Product-Name Graphic on Product
The following elements use the Univers LT STD 67 Bold Condensed Oblique font: heritage name, product name and model/version number. The generic descriptor uses Univers LT STD 57 Condensed Oblique. There are two categories for representing the product-name graphic on product. The preferred representation shows the graphic in two colors. When a two-color graphic is not possible, a one-color graphic in either black, white or PMS 646 Blue is acceptable. One-color product-name graphics in any other color are not acceptable. For a matrix of options for representing the product-name graphic on product and how the graphic interacts with the Thermo Scientific logo, see page 99. Represent the product-name graphic only with these acceptable colors:
• PMS Cool Gray 10 • PMS 646 Blue • PMS Black • PMS White
for each element: • Heritage Name:
• PMS Cool Gray 10
• Product Line Name:
• PMS 646 Blue
• Model/Version Number:
• PMS 646 Blue
• Generic Descriptor Name:
• PMS Cool Gray 10
Preferred Representation without Generic Descriptor
Acceptable Alternate Representations
When a preferred representation is not an option, all product-name graphic elements must be in onecolor black, white or Pantone 646 Blue. See left. One-color product-name graphics in any other color are not acceptable. Please note that when using a one-color Thermo Scientific logo on product, the product-name graphic is restricted to either one-color white or black; Pantone 646 Blue is not an option. Product-Name Graphics and Trademark Symbols
All information related to trademark protection should reside on serial number, certification or other labels already a part of the product — not on the front face or parts of a product readily visible to the consumer. It is not necessary, or desirable, to include symbols representing trademark service or registered trademarks in the productname graphics. Sizing the Thermo Scientific Logo and Product-Name Graphic
The product-name graphic needs to be a readable size on all products and needs to maintain a decent proportion to the Thermo Scientific logo. The Thermo Scientific logo needs to be more prominent. As the primary symbol of Thermo Scientific, the logo should be clearly legible, including the logo’s second line — “Scientific.” One can do this through various means of coding: size, color, placement, proximity, material, etc.
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product-name graphic, please use the following
and
For the preferred two-color representations of the
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Preferred Representations
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and
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Thermo Scientific Product Badging
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Brand Applications
97
Standards for Placing the Thermo Scientific Logo and Product-Name Graphic on Products The following design parameters for placement apply to all products: Place the logo within the user’s normal line-of-sight when standing in front of the product. This does not preclude adding a second logo and/or product-name graphic, placed within the user’s sight while operating the product in a normal manner. Locate the Thermo Scientific logo and the product-name graphic as far away from each other as logically possible. Variations in the placement of the Thermo Scientific logo and product-name graphic are allowed, but only with the involvement of a professional industrial designer in coordination with the Thermo Industrial Design team. In the absence of such involvement, please use the following default placement options for guidance. If additional guidance is necessary, please contact the Thermo Scientific Industrial Design team for a design review. Allow at least five working days for a response. Please use brand@thermofisher.com to contact the team.
and foremost. The product-name graphic(s) are secondary and subordinate. Left is primary, right is secondary; top is primary, bottom is secondary. See below and the next page for the matrix of default placement options that adhere to this principle. Please also note the specific examples that do not adhere to the standard for default placement. For horizontal, rectangular desktop products, the Thermo Scientific logo should be in the upper left corner, with the product-name graphic(s) in the upper right; according to the established principle that left is primary, right is secondary.
For vertical, rectangular instruments, the Thermo Scientific logo should be on the top of the face and the product-name graphic(s) on the bottom; according to the established principle that top is primary, bottom is secondary.
T hermo S cientific
product-name graphics is that the Thermo Scientific logo is primary
and
The principle behind the default placement options of the logo and
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Preferred Default Placement Locations
Brand Applications
98
Matrix of Default Placement Options
and
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Thermo Scientific Product Badging
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Brand Applications
99
These Design Placement Parameters Apply to All Products
• Place the logo within the user’s normal line-of-sight (when standing in front of the product). This does not preclude adding a second logo and/or product-name graphic, placed within the user’s sight while operating the product in a normal manner. • Position the Thermo Scientific logo and product-name graphic as far away from each other as logically possible. Preferred Default Placement Locations
The principle behind the matrix of default placement options for the logo and product-name graphic is that the Thermo Scientific logo is primary and foremost. The product-name graphics are secondary and subordinate. Additionally, left is primary, right is secondary; top is primary, bottom is secondary. Please also note the specific examples that do not adhere to the default placement standard.
Please consult the Thermo Fisher intranet for a current listing of heritage names. Only approved heritage names may appear on products. The exceptions are products which, before the brand changeover, included their former business name as part of the product’s actual name (e.g., NORAN System Six). Contact your marketing communications manager or head of marketing for a discussion of additions or deletions to this list. Any additions to the heritage name list require prior review and approval through brand@thermofisher.com.
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uct families that impart important representations of our heritage.
and
Thermo Scientific has retained certain names to identify specific prod-
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Resources
Brand Applications
100
101
Brand Applications
Fisher Customer Channel Brands
U.S. Stationery System Business communications for the customer channel brands will carry the Fisher channel brand logo (i.e., Fisher Scientific, Fisher Safety, Fisher HealthCare or Fisher Science Education) in the upper left corner. The lower left corner will always include a reference to the parent company (Part of Thermo Fisher Scientific). To control quality and assure adherence to Thermo Fisher Scientific brand standards, only pre-approved print suppliers may reproduce stationery products. All standard U.S. stationery products are to be purchased through the Moore Wallace ordering website. Go to http://xs.moorewallace.com/thermofisher. Design Note: Sample mechanicals are featured here; mechanicals for the entire system can be found on the Thermo Fisher brand CD. Preferred vendors will have these specifications on file to facilitate easy-order processing by Thermo Fisher Administrative Assistants and others. The stationery system should be printed on 24W Starwhite Tiara Vellum, with the exception of business cards, which should be printed on 110C Starwhite Tiara Vellum. For business correspondence, use Arial or Helvetica, 9 or 10 point, left and right justified. November 9, 2006 Dear Customer: The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process control settings.
Word Templates are available for Letters, Faxes, Memorandums and Press Releases on thermofisher.net.
In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously under the Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related services for our research, healthcare, safety and education customers. What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
(781) 622-1000 (781) 622-1207 fax
www.fishersci.com
All business cards will be of universal size; examples that follow are reproduced at 100%. Customization of personal business cards is allowed within parameters pre-approved by Division and Corporate Marketing. Customization example #1: In the right column of the business card
layout, you may substitute “direct” for “mobile” telephone. You may use the channel brand website as the URL on your business card. 46 mm ~ 1.81 in File: Fisher_Scientific_One.eps Scale = 70% (38.55 mm x 7.68 mm ~ 1.518 in x 0.303 in)
3 mm ~ 0.12 in 4.5 mm 0.18 in
11.4 mm 0.45 in
20.76 mm 0.82 in 45 mm 1.77 in
John Q. Sample Sales Manager
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.fishersci.com Part of Thermo Fisher Scientific
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Quark Template Names: ThermoFisher_B-Cards_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_B-Cards_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each card variation and type style Type: Text is 7.5/9 Univers Condensed Light and Name is 8/9 Univers Condensed Bold Maximum number of lines in company address may not exceed nine
Fisher Customer Channel Brands
Business Cards — 3.5 in x 2 in
Brand Applications
102
U.S. Stationery
Customization example #2:
Fisher Customer Channel Brands
Brand Applications
103
Business Card Line Identities Line 1 — Individual’s first and last name (This is the
only BOLD font on the card). Line 2 — Title Line 3 — Divisional Specialization or 2nd Title line
(Individual may opt to leave blank, as this line is optional). Line 4 — Approved Divisional or Group Identities
(If a divisional specialization has been included, this line should be left blank. This line is optional). Fisher Two Line Logotype Alignment 46 mm ~ 1.81 in File: Fisher_Education_Two_286.eps Scale = 70% (35.43 mm x 7.68 mm ~ 1.395 in x 0.303 in)
3 mm ~ 0.12 in 4.5 mm 0.18 in
11.4 mm 0.45 in
20.76 mm 0.82 in 45 mm 1.77 in
Line 1 Line 2 Line 3 Line 4
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.fisheredu.com
Part of Thermo Fisher Scientific
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Fisher Logotype Alignments
File: Fisher_Safety_One_286.eps Scale = 70% (33.66 mm x 7.68 mm ~ 1.325 in x 0.303 in)
File: Fisher_Education_Two_286.eps Scale = 70% (35.43 mm x 7.68 mm ~ 1.395 in x 0.303 in)
File: Fisher_Healthcare_Two_286.eps Scale = 70% (30.14 mm x 7.68 mm ~ 1.186 in x 0.303 in)
Alignments: Align to Circle Top & Left
104 Corporate Stationery — 8.5 in x 11 in Corporate Non-Personalized Stationery reproduced at 75% Quark Template Names: ThermoFisher_8.5x11_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_8.5x11_Letterhead_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each letterhead variation and type style Tag Line: 7.25/10 MetaNormalLF-Roman, Flush Right Bottom information: 7.25/10 Univers Condensed Light, Tracking +3
File: Fisher_Scientific_One_286.eps Scale = 70% (1.518 in x 0.303 in)
1.25 in
1.25 in
1.25 in 1.7 in
November 9, 2006 Dear Customer: The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process Alignment Detail control settings. File: Fisher_Safety_One_286.eps
In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously underScale the = 70% (1.325 in x 0.303 in) Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher File: Fisher_Education_Two_286.eps Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution Scale = 70% (1.395 in x 0.303 in) and related services for our research, healthcare, safety and education customers. File: Fisher_Healthcare_Two_286.eps What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest Scale = 70% (1.186 in x 0.303 in) team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. Alignments: Align to Type Vertically Base Align to Lowest Line As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network.
We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
(781) 622-1000 (781) 622-1207 fax
www.fishersci.com
0.50 in
3.125 in
x
x
x
x = equal spacing
Align
105
U.S. Stationery
Executive Personal Stationery — 8.5 in x 11 in Personalized letterhead may be ordered for Corporate Executives and Division Presidents. Executive Personalized Stationery reproduced at 75% Quark Template Names: ThermoFisher_8.5x11_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_8.5x11_Letterhead_Qv7.qxd (QuarkXPress version 7) Name is 8/11 Univers Condensed Bold Tracking +3; Title is 8/11 Univers Condensed Light, Tracking +3 Bottom information: 7.25/10 Univers Condensed Light, Tracking +3 File: Fisher_Scientific_One_286.eps Scale = 70% (1.518 in x 0.303 in) 2 line Fisher logos base aling to 2nd line
1.25 in
1.25 in
1.25 in 1.75 in
1.7 in
First I. Last Name Title and Second Line Title
November 9, 2006 Dear Customer:
The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process Alignment Detail control settings. File: Fisher_Safety_One_286.eps
In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously underScale the = 70% (1.325 in x 0.303 in) Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher File: Fisher_Education_Two_286.eps Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution Scale = 70% (1.395 in x 0.303 in) and related services for our research, healthcare, safety and education customers. File: Fisher_Healthcare_Two_286.eps What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest Scale = 70% (1.186 in x 0.303 in) team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. Alignments: Align to Type Vertically Base Align to Lowest Line
Base Align to Lowest Line As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network.
We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
(781) 622-1000 (781) 622-1207 fax
www.fishersci.com
0.50 in
3.125 in
x
x
x
x = equal spacing
Align
106 No. 10 Envelope — 9.5 in x 4.125 in No. 10 Envelope is our standard business envelope. Envelope reproduced at 75% Quark Template Names: ThermoFisher_#10Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_#10Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3 1.25 in 0.50 in
0.875 in
US Address area limit 50% of width
File: Fisher_Scientific_One_286.eps Scale = 70% (1.518 in x 0.303 in)
0.6875 in
Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
x
x
x = Equal space, 0.4 in or less if required
No. 10 Envelope — Alignment for 2 Line Logo 1.25 in 0.50 in
0.875 in
US Address area limit 50% of width
File: Fisher_Education_Two_286.eps Scale = 70% (1.395 in x 0.303 in)
0.6875 in
Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
x
x
x = Equal space, 0.4 in or less if required
107
U.S. Stationery
No. 9 Window Envelope — 8.875 in x 3.875 in This return envelope may be sent along with an invoice inside a No. 10 Window envelope. Envelope reproduced at 75% Quark Template Names: ThermoFisher_#9Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_#9Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
1.26 in 0.50 in
0.8125 in
US Address area limit 50% of width
File: Fisher_Scientific_One_286.eps Scale = 70%, (1.518 in x 0.303 in)
0.625 in
Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
Align to vertical stem of ‘F’ and ‘T’
x
x
x = Equal space, 0.325 in or less if required
No. 9 Envelope — Alignment for 2 Line Logo 1.26 in 0.50 in
0.8125 in
US Address area limit 50% of width
File: Fisher_Education_Two_286.eps Scale = 70%, (1.395 in x 0.303 in)
0.625 in
Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
Align to vertical stem of ‘F’ and ‘T’
x
x
x = Equal space, 0.325 in or less if required
108 Catalog Envelopes — 9 in x 12 in — 10 in x 13 in This custom envelope is for use when mailing literature or an oversized folder. The 10 x 13 is available on CD, but not shown below. Envelope reproduced at 60% Quark Template Names: ThermoFisher_9x12_Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_9x12_Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
2.0 in File: Fisher_Scientific_One_286.eps Scale = 100%, (2.168 in x 0.432 in)
1.0 in
US Address area limit 50% of width
1.0 in
2.0 in
Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
US Address area limit 33% of height
Logotype Alignment Detail File: Fisher_Safety_One_286.eps Scale = 100% (48.08 mm x 11 mm ~ 1.893 in x 0.433 in)
File: Fisher_Education_Two_286.eps Scale = 100% (50.62 mm x 11 mm ~ 1.993 in x 0.433 in)
File: Fisher_Healthcare_Two_286.eps Scale = 100% (43.05 mm x 11 mm ~ 1.695 in x 0.433 in)
Alignments: Align to Circle Top & Left
0.5 in
0.5 in
109
U.S. Stationery
Personal Memo Pad — 5 in x 8 in Reproduced at 100% Quark Template Names: ThermoFisher_5x8_Memo_Pad_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_5x8_Memo_Pad_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each memo pad variation and type style Name: 8/10 Univers Condensed Bold, Tracking +3 URL: 7.25 Univers Condensed Light, Tracking +3
1.25 in
File: Fisher_Scientific_One_286.eps Scale = 70% (1.518 in x 0.303 in)
1.25 in
First I. Last Name
Part of Thermo Fisher Scientific
0.50 in
www.fishersci.com
0.50 in
110 Mailing Label — 5 in x 4 in Labels reproduced at 85% Quark Template Names: ThermoFisher_5x4Label_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_5x4Label_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each label variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3 1.25 in File: Fisher_Scientific_One_286.eps Scale = 70% (1.518 in x 0.303 in)
0.50 in
0.875 in
0.375 in
0.6875 in
Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
x
Waltham, MA 02454-9046
x
x = Equal space, 0.4 in or less if required
Fisher Logotype Alignments
File: Fisher_Safety_One_286.eps Scale = 70% (1.325 in x 0.303 in)
File: Fisher_Education_Two_286.eps Scale = 70% (1.395 in x 0.303 in)
File: Fisher_Healthcare_Two_286.eps Scale = 70% (1.186 in x 0.303 in)
Alignments: Align to Circle Vertically Base Align to Lowest Line
111
To control quality and assure adherence to Thermo Fisher Scientific
Fisher Customer Channel Brands
Brand Applications
International Stationery System brand standards, only pre-approved print suppliers may reproduce stationery. For a list of qualified vendors, please contact brand@thermofisher.com.
Business Cards — 3.5 in x 2 in All business cards will be of universal size; examples that follow are reproduced at 100%. Customization of personal business cards is allowed within parameters pre-approved by Division and Corporate Marketing. Customization example #1: In the right column of the business card
layout, you may substitute “direct” for “mobile” telephone. You may use the appropriate channel brand website as the URL on your business card. 46 mm ~ 1.81 in File: Fisher_Scientific_One.eps Scale = 70% (38.55 mm x 7.68 mm ~ 1.518 in x 0.303 in)
3 mm ~ 0.12 in 4.5 mm 0.18 in
11.4 mm 0.45 in
20.76 mm 0.82 in 45 mm 1.77 in
John Q. Sample Sales Manager
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.fishersci.com Part of Thermo Fisher Scientific
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Quark Template Names: ThermoFisher_B-Cards_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_B-Cards_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each card variation and type style. Type: Text is 7.5/9 Univers Condensed Light and Name is 8/9 Univers Condensed Bold Maximum number of lines in company address may not exceed nine
Business Card Line Identities Line 1 — Individual’s first and last name (This is the
only BOLD font on the card). Line 2 — Title Line 3 — Divisional Specialization or 2nd Title line
(Individual may opt to leave blank, as this line is optional). Line 4 — Approved Divisional or Group Identities
(If a divisional specialization has been included, this line should be left blank. This line is optional). 46 mm ~ 1.81 in File: Fisher_Education_Two_286.eps Scale = 70% (35.43 mm x 7.68 mm ~ 1.395 in x 0.303 in)
3 mm ~ 0.12 in 4.5 mm 0.18 in
11.4 mm 0.45 in
20.76 mm 0.82 in 45 mm 1.77 in
Line 1 Line 2 Line 3 Line 4
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.fisheredu.com
Part of Thermo Fisher Scientific
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Fisher Logotype Alignments
File: Fisher_Safety_One_286.eps Scale = 70% (33.66 mm x 7.68 mm ~ 1.325 in x 0.303 in)
File: Fisher_Education_Two_286.eps Scale = 70% (35.43 mm x 7.68 mm ~ 1.395 in x 0.303 in)
File: Fisher_Healthcare_Two_286.eps Scale = 70% (30.14 mm x 7.68 mm ~ 1.186 in x 0.303 in)
Alignments: Align to Circle Top & Left
Fisher Customer Channel Brands
Customization example #2:
Brand Applications
112
113
Internatioanal Stationery
A4 Corporate Stationery — 210 mm x 297 mm Corporate Non-Personalized Stationery reproduced at 75% Quark Template Names: ThermoFisher_A4_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_A4_Letterhead_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each letterhead variation and type style Tag Line: 7.25/10 MetaNormalLF-Roman, Flush Right Bottom information: 7.25/10 Univers Condensed Light, Tracking +3
34 mm File: Fisher_Scientific_One_286.eps Scale = 70% (38.55 mm x 7.68 mm)
22 mm
38 mm 50 mm
November 9, 2006 Dear Customer: The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government Alignment Detail agencies, as well as environmental, industrial quality and process control settings. File: Fisher_Safety_One_286.eps
In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously Scale under= the 70% (33.66 mm x 7.68 mm) Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. File: Fisher_Education_Two_286.eps Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related Scale = 70% (35.43 mm x 7.68 mm) services for our research, healthcare, safety and education customers. File:largest Fisher_Healthcare_Two_286.eps What does this mean for you? You benefit from a comprehensive product offering and the industry’s Scale = 70% (30.14 mm x 7.68 mm) team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. Alignments: Align to Type As the world leader in serving science, our top priority remains enabling our customers to Vertically achieve success by Base solutions Align to Lowest Line increase providing world-class technologies and services along with integrated workflow to help efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network.
We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
Part of Thermo Fisher Scientific
22 mm
76 mm
Parale Mitsui Building 8 Higashida-Cho Kawasaki-Ku Floor 15, Room 1507
Kawasakii-Shi Kanugawa-Ken 210-0005 Japan
x
+00(0)000 00 00-0 +00(0)000 00 00 000 fax
x
www.fishersci.com
x
x = equal spacing
Align
114 A4 Executive Personal Stationery — 210 mm x 297 mm Personalized letterhead may be ordered for Corporate Executives and Division Presidents. Executive Personalized Stationery reproduced at 75% Quark Template Names: ThermoFisher_A4_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_A4_Letterhead_Qv7.qxd (QuarkXPress version 7) Name is 8/11 Univers Condensed Bold Tracking +3; Title is 8/11 Univers Condensed Light, Tracking +3 Bottom information: 7.25/10 Univers Condensed Light, Tracking +3 34 mm File: Fisher_Scientific_One_286.eps Scale = 70% (38.55 mm x 7.68 mm)
15 mm
22 mm
38 mm 48 mm
50 mm
First I. Last Name Title and Second Line Title
November 9, 2006 Dear Customer: The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government Alignment Detail agencies, as well as environmental, industrial quality and process control settings. File: Fisher_Safety_One_286.eps
In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously Scale under= the 70% (33.66 mm x 7.68 mm) Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. File: Fisher_Education_Two_286.eps Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related Scale = 70% (35.43 mm x 7.68 mm) services for our research, healthcare, safety and education customers. File:largest Fisher_Healthcare_Two_286.eps What does this mean for you? You benefit from a comprehensive product offering and the industry’s Scale = 70% (30.14 mm x 7.68 mm) team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. Alignments: Align to Type As the world leader in serving science, our top priority remains enabling our customers to Vertically achieve success by Base solutions Align to Lowest Line increase providing world-class technologies and services along with integrated workflow to help efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network.
We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
Part of Thermo Fisher Scientific
22 mm
76 mm
Parale Mitsui Building 8 Higashida-Cho Kawasaki-Ku Floor 15, Room 1507
Kawasakii-Shi Kanugawa-Ken 210-0005 Japan
x
+00(0)000 00 00-0 +00(0)000 00 00 000 fax
x
www.fishersci.com
x
x = equal spacing
Align
115
Internatioanal Stationery
DL Envelope Front — 220 mm x 110 mm DL Envelope is our standard business envelope. Envelope reproduced at 75% Quark Template Names: ThermoFisher_DL_Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_DL_Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3 File: Fisher_Scientific_One_286.eps Scale = 70% (38.55 mm x 7.68 mm)
13 mm
1/2 Envelope Length
50 mm Alignment Detail File: Fisher_Safety_One_286.eps Scale = 70% (33.66 mm x 7.68 mm)
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
File: Fisher_Education_Two_286.eps Scale = 70% (35.43 mm x 7.68 mm)
File: Fisher_Healthcare_Two_286.eps Scale = 70% (30.14 mm x 7.68 mm)
Alignments: Align to Circle Vertically Base Align to Lowest Line
DL Envelope Back with Optional Entity Name and Divisional Descriptor If front envelope addressing is required, adapt from No. 10 Envelope template. 47 mm
13 mm
13 mm
1/2 Flap (or visually center on small flap) Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046 Additional Space Additional Space
Waltham, MA 02454-9046 Country
116 C4 Catalog Envelope — 324 mm x 229 mm Envelope reproduced at 60% Quark Template Names: ThermoFisher_C4_Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_C4_Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
25 mm
File: Fisher_Scientific_One_286.eps Scale = 100% (55.07 mm x 10.98 mm)
84 mm
C4 Catalog Envelope Back 70 mm
13 mm
13 mm
1/2 Flap (or visually center on small flap)
Part of Thermo Fisher Scientific
Logotype Alignment Detail File: Fisher_Safety_One_286.eps Scale = 100% (48.08 mm x 11 mm ~ 1.893 in x 0.433 in)
File: Fisher_Education_Two_286.eps Scale = 100% (50.62 mm x 11 mm ~ 1.993 in x 0.433 in)
File: Fisher_Healthcare_Two_286.eps Scale = 100% (43.05 mm x 11 mm ~ 1.695 in x 0.433 in)
Alignments: Align to Circle Top & Left Base Align to Lowest Line
81 Wyman Street Post Office Box 9046 Additional Space Additional Space
Waltham, MA 02454-9046 Country
117
Internatioanal Stationery
A5 Memo Pad — 148 mm x 210 mm Reproduced at 100% Quark Template Names: ThermoFisher_A5_Memo_Pad_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_A5_Memo_Pad_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each memo pad variation and type style Name: 8/10 Univers Condensed Bold, Tracking +3 URL: 7.25 Univers Condensed Light, Tracking +3
31.75 mm
File: Fisher_Scientific_One_286.eps Scale = 70% (38.55 mm x 7.68 mm)
12.7 mm
31.75 mm
First I. Last Name
Alignment Detail File: Fisher_Safety_One_286.eps Scale = 70% (33.66 mm x 7.68 mm)
File: Fisher_Education_Two_286.eps Scale = 70% (35.43 mm x 7.68 mm)
File: Fisher_Healthcare_Two_286.eps Scale = 70% (30.14 mm x 7.68 mm) Alignments: Align to Circle Vertically Base Align to Lowest Line
Part of Thermo Fisher Scientific
12.7 mm
www.fishersci.com
118 Mailing Label — 127 mm x 101.6 mm Labels reproduced at 85% Quark Template Names: ThermoFisher_127mmx101.6mm_Label_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_127mmx101.6mm_Label_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each label variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3 32 mm File: Fisher_Scientific_One_286.eps Scale = 70% (38.55 mm x 7.68 mm)
12.7 mm
22.2 mm
9.5 mm
17.5 mm
Part of Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
x
Waltham, MA 02454-9046 USA
x
x = Equal space, 10 mm or less if required
Alignment Detail File: Fisher_Safety_One_286.eps Scale = 70% (33.66 mm x 7.68 mm)
File: Fisher_Education_Two_286.eps Scale = 70% (35.43 mm x 7.68 mm)
File: Fisher_Healthcare_Two_286.eps Scale = 70% (30.14 mm x 7.68 mm) Alignments: Align to Circle Vertically Base Align to Lowest Line
119
Fisher Customer Channel Brands
Brand Applications
Business Communications Memorandum The following document shows the proper placement of logo and margin alignments. To download word document templates of Memorandum forms, visit www.thermofisher.net. Reproduced at 65%
Memorandum
To: From: Date: Re: Sent via email
This is where the memo text is created. After reading this paragraph, select it by triple clicking inside the paragraph, then press Delete to delete it. The division name, address, phone and fax number need to be completed in the footer of Page 1. To change this information, double click on the footer. Press Tab to select the Division Name. Type the division name or press Delete on the keyboard to delete the place marker. Press Tab to move to each place marker and make changes. Do not delete the www.fishersci.com web address. There is no information to change in the footer on subsequent pages. Do not make any page setup changes to this document such as margins, font size or changes in the header.
Part of Thermo Fisher Scientific [type Optional 2
nd
name]
[type Street address L1]
[type city/state]
[type phone no.]
[type Street address L2]
[type zip code]
[type fax no.] fax
www.fishersci.com
The following document shows the proper placement of logo and margin alignments. To download word document templates of Fax forms, visit www.thermofisher.net. Reproduced at 65%
Facsimile To: Fax: From: Phone: Date:
November 2, 2006
Total Pgs: Message:
This is where the fax message is created. After reading this paragraph, select it by triple clicking inside the paragraph, and then begin typing the fax message. The division name, address, phone and fax number need to be completed in the footer of Page 1. To change this information, double click on the footer. Press Tab to select the Division Name. Type the division name or press Delete on the keyboard to delete the place marker. Press Tab to move to each place marker and make changes. Do not delete the www.thermo.com web address. There is no information to change in the footer on subsequent pages. Do not make any page setup changes to this document such as margins, font size or changes in the header. The date will automatically update when the fax cover sheet is printed.
Part of Thermo Fisher Scientific
[type Street address L1]
[type city/state]
[type phone no.]
[type Street address L2]
[type zip code]
[type fax no.] fax
www.fishersci.com
Fisher Customer Channel Brands
Facsimile
Brand Applications
120
Business Communications
Fisher Customer Channel Brands
Brand Applications
121
U.S. Press Release For announcements to be included in press kits, all customer channel brands will use the approved customer channel brand “News” stationery. The electronic template shared in this section guides authors in setting up their Word document. When sending the release electronically, however, one may opt to use Arial font which is standard across both Mac and PC platforms and thus will, without question, be correctly rendered by the recipients’ system. To download word document templates for press releases as well as the corporate and trade press release guidelines, visit www.thermofisher.net. Reproduced at 60%
News
FOR IMMEDIATE RELEASE Media Contact Information: Lori Gorski Phone: E-mail: Website:
Investor Contact Information: Ken Apicerno Phone: E-mail:
Fisher Scientific Exhibits New Products and Services at PITTCON 2007 CHICAGO, IL, (February 27, 2006) – Fisher Scientific, part of Thermo Fisher Scientific (NYSE:TMO), today announced it will exhibit its portfolio of products and services at PITTCON 2007. “PITTCON is the premier showcase for our scientific solutions,” Marijn E. Dekkers, president and CEO of Thermo Fisher Scientific said. PITTCON was established in 1963 to identify the 100 most technologically significant new products in the marketplace that year. Over the years, the R&D 100 Awards have recognized winning products with such household names as Polacolor film (1963), the flashcube (1965), the Automated Teller Machine (1973), the fax machine (1975), the liquid crystal display (1980), the Kodak Photo CD (1991), the Nicoderm antismoking patch (1992), Taxol anticancer drug (1993), Lab-on-a-chip (1996), and HDTV (1998). Fisher Scientific is part of Thermo Fisher Scientific, the world leader in serving science. About Thermo Fisher Scientific Thermo Fisher Scientific (NYSE: TMO) is the world leader in serving science, enabling our customers to make the world healthier, cleaner and safer. With annual sales of more than $9 billion, we employ 30,000 people and serve over 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions, government agencies as well as environmental and industrial process control settings. Serving customers through two premier brands, Thermo Scientific and Fisher Scientific, we help solve analytical challenges from routine testing to complex research and discovery. Thermo Scientific offers customers a complete range of high-end analytical instruments as well as laboratory equipment, software, services, consumables and reagents to enable integrated laboratory workflow solutions. Fisher Scientific provides a complete portfolio of laboratory equipment, chemicals, supplies and services used in healthcare, scientific research, safety and education. Together, we offer the most convenient purchasing options to customers and continuously advance our technologies to accelerate the pace of scientific discovery, enhance value for customers and fuel growth for shareholders and employees alike. Visit www.thermofisher.com
This content is intended as a general guideline. It augments your professional training, critical reasoning skills and good judgment that are the foundation of making a positive impression with our various audiences. Answering In-Coming Calls
At all times, refrain from answering outside lines with a casual greeting. We recommend: Customer Channel Brand (i.e., Fisher Safety), part of Thermo Fisher Scientific, (full name) speaking. How may I help you? Or: Hello, Customer Channel Brand (i.e., Fisher Safety), part of Thermo Fisher Scientific, (full name) speaking. How may I help you? Out-going Recorded Messages
Voice mail and similar out-bound recorded messages should be brief and to the point. If you will be out of the office or otherwise unavailable for an extended period of time, it is advisable to find a member of your department to whom you may delegate calls. Note this person’s forwarding information within the context of your out-bound message. For example: You’ve reached the voice mail for (full name) of (customer channel brand). I am traveling from (date) to (date). If you require immediate assistance, please leave a message at the tone, or please contact (full name) at (extension or full number).
Fisher Customer Channel Brands
Telephone Communications
Brand Applications
122
Business Communications
Fisher Customer Channel Brands
Brand Applications
123
Email Signatures The font should be Arial. If Arial is not available Helvetica or Univers are recommended alternatives. Use one color for the entire signature. Content Elements
First Name Last Name
Title
Customer Channel Brand
P.O. (if appropriate)
Street
City State/Province
Telephone
Fax (optional)
Mobile (optional)
Firstname.lastname@thermofisher.com
www.thermofisher.com or URL of customer channel brand
WORLDWIDE CONFIDENTIALITY NOTE* (optional): Dissemination, distribution or copying of this e-mail or the information herein by anyone other than the intended recipient, or an employee or agent of a system responsible for delivering the message to the intended recipient, is prohibited. If you are not the intended recipient, please inform the sender and delete all copies. *Confidentiality Disclaimer
Confidentiality disclaimer is optional but highly recommended in North America. Outside of North America you may have received specific instructions from local management which should be followed as appropriate for your particular country.
124
through the Company Store; visit www.thermofisherstore.com. If the company logo is to appear along with a product or channel brand logo on a promotional item, the Thermo Fisher Scientific logo is required to be the predominant image on the item. When promotional items are created for the Thermo Scientific or channel brands (e.g., Fisher Scientific), the corresponding brand logo is the predominant image on the item. Direct questions regarding the appropriate use of logos on promotional items to brand@thermofisher.com.
Fisher Customer Channel Brands
All branded apparel and promotional items should be ordered
Brand Applications
Apparel and Other Promotional Items
125
Brand Applications
Thermo Fisher Scientific Specialty Products
U.S. Stationery System Business communications for specialty product brands will carry the Thermo Fisher Scientific in the upper left corner. The lower left corner will carry a smaller black & white version of the specialty product logo. To control quality and assure adherence to Thermo Fisher Scientific brand standards, only pre-approved print suppliers may reproduce stationery products. All standard U.S. stationery products are to be purchased through the Moore Wallace ordering website. Go to http://xs.moorewallace.com/thermofisher. Design Note: Sample mechanicals are featured here; mechanicals for the entire system can be found on the Thermo Fisher brand CD. Preferred vendors will have these specifications on file to facilitate easy-order processing by Thermo Fisher Administrative Assistants and others. The stationery system should be printed on 24W Starwhite Tiara Vellum, with the exception of business cards, which should be printed on 110C Starwhite Tiara Vellum. For business correspondence, use Arial or Helvetica, 9 or 10 point, The world leader in serving science
left and right justified. November 9, 2006 Dear Customer:
The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process control settings.
Word Templates are available for Letters, Faxes, Memorandums and Press Releases on thermofisher.net.
In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously under the Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related services for our research, healthcare, safety and education customers. What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
(781) 622-1000 (781) 622-1207 fax
www.thermofisher.com
Brand Applications
Business Cards — 3.5 in x 2 in All business cards will be of universal size; examples that follow are reproduced at 100%. Customization of personal business cards is allowed within parameters pre-approved by Division and Corporate Marketing. Customization example: In the right column of the business card
layout, you may substitute “direct” for “mobile” telephone. You may use either www.thermofisher.com or the specialty product URL (example: www.nalgenunc.com) as the URL on your business card. Also, you may select the specialty product logo to be included in the lower left corner.
46 mm ~ 1.81 in File: ThermoFisher_B-card_1.25in-32mm.eps Scale = 100%
4.5 mm ~ 0.18 in 4.5 mm 0.18 in
11.1 mm 0.44 in
20.5 mm 0.81 in John Q. Sample Sales Manager
5 mm ~ 0.20 in max. height Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, base align
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.nalgenunc.com
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Quark Template Names: ThermoFisher_B-Cards_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_B-Cards_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each card variation and type style Type: Text is 7.5/9 Univers Condensed Light and Name is 8/9 Univers Condensed Bold Maximum number of lines in company address may not exceed nine
Th e r mo F ish er S cien ti fic S pecialty P r oducts
126
U.S. Stationery
Business Card Line Identities
Th e rmo F ish er S cien ti fic S pecialty P r oducts
Brand Applications
127
Line 1 — individual’s first and last name
(This is the only BOLD font on the card). Line 2 — Title Line 3 — Divisional Specialization or 2nd Title line
(Individual may opt to leave blank, as this line is optional). Contact your divisional marketing or marketing communications leader for an approved list of divisional specializations. Line 4 — Approved Divisional or Group Identities (If a divisional
specialization has been included, this line should be left blank. This line is optional). Analytical Technologies
Laboratory Equipment
Biosciences
Laboratory Products
Diagnostics
Process Instruments
Environmental Instruments
Scientific Instruments
Integrative Technologies
Scientific Products
46 mm ~ 1.81 in File: ThermoFisher_B-card_1.25in-32mm.eps Scale = 100%
4.5 mm ~ 0.18 in 4.5 mm 0.18 in
11.1 mm 0.44 in
20.5 mm 0.81 in Line 1 Line 2 Line 3 Line 4
5 mm ~ 0.20 in max. height Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, base align
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.nalgenunc.com
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
128 Corporate Stationery — 8.5 in x 11 in Corporate Non-Personalized Stationery reproduced at 75% Quark Template Names: ThermoFisher_8.5x11_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_8.5x11_Letterhead_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each letterhead variation and type style Tag Line: 7.25/10 MetaNormalLF-Roman, Flush Right Bottom information: 7.25/10 Univers Condensed Light, Tracking +3 1.25 in File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
1.25 in
1.25 in 1.7 in The world leader in serving science
November 9, 2006 Dear Customer: The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process control settings. In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously under the Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related services for our research, healthcare, safety and education customers. What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
0.20 in max. height, Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, top align
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
(781) 622-1000 (781) 622-1207 fax
www.thermofisher.com
0.50 in
3.125 in
x
x
x
x = equal spacing
Align
129
U.S. Stationery
No. 10 Envelope — 9.5 in x 4.125 in This custom envelope is for use when mailing literature or an oversized folder. Envelope reproduced at 75% Quark Template Names: ThermoFisher_#10Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_#10Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
1.26 in 0.50 in
0.875 in
File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
US Address area limit 50% of width, 33% of height
0.6875 in
81 Wyman Street Post Office Box 9046
0.20 in max. height, Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, top align
Waltham, MA 02454-9046
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
Align to vertical stem of ‘F’ and ‘T’
x
x
x = Equal space, 0.4 in or less if required
130
No. 9 Window Envelope — 8.875 in x 3.875 in This return envelope may be sent along with an invoice inside a No. 10 Window envelope. Envelope reproduced at 75% Quark Template Names: ThermoFisher_#9Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_#9Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
1.26 in 0.50 in
0.8125 in
File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
US Address area limit 50% of width, 33% of height
0.625 in
81 Wyman Street Post Office Box 9046
0.20 in max. height, Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, top align
Align to vertical stem of ‘F’ and ‘T’
x
Waltham, MA 02454-9046
x
x = Equal space, 0.4 in or less if required
131
U.S. Stationery
Catalog Envelope — 9 in x 12 in — 10 in x 13 in This custom envelope is for use when mailing literature or an oversized folder. The 10x13 is available on CD but not shown below. Envelope reproduced at 60% Quark Template Names: ThermoFisher_9x12_Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_9x12_Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
2.0 in
Align to vertical stem of ‘F’ and ‘T’ 1.0 in
File: ThermoFisher_No10Env_1.75in-44.45mm.eps Scale = 100%
1.0 in
2.0 in
0.20 in max. height Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, top align
81 Wyman Street Post Office Box 9046
0.5 in
Waltham, MA 02454-9046
0.5 in
US Address area limit 50% of width ~ 33% of height
132 Personal Memo Pad — 5 in x 8 in Reproduced at 100% Quark Template Names: ThermoFisher_5x8_Memo_Pad_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_5x8_Memo_Pad_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each memo pad variation and type style Name: 8/10 Univers Condensed Bold, Tracking +3 URL: 7.25 Univers Condensed Light, Tracking +3
1.25 in 0.50 in
File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.50 in
1.25 in
First I. Last Name
0.20 in max. height, Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, top align 0.50 in
www.thermofisher.com
Align
133
U.S. Stationery
Mailing Label — 5 in x 4 in Labels reproduced at 85% Quark Template Names: ThermoFisher_5x4Label_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_5x4Label_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each label variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
1.26 in 0.50 in
0.875 in
File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
0.375 in
0.6875 in
81 Wyman Street Post Office Box 9046
0.20 in max. height Product logo must be visually smaller than Thermo Fisher logo, B&W/grayscale only
Waltham, MA 02454-9046
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
Align to vertical stem of ‘F’ and ‘T’
x
x
x = Equal space, 0.4 in or less if required
134
Brand Applications
To control quality and assure adherence to Thermo Fisher Scientific brand standards, only pre-approved print suppliers may reproduce stationery. For a list of qualified vendors, please contact brand@thermofisher.com.
Business Cards — 88.9 mm x 50.8 mm All business cards will be of universal size; examples that follow are reproduced at 100%. Customization of personal business cards is allowed within parameters pre-approved by Division and Corporate Marketing. Customization example: In the right column of the business card
layout, you may substitute “direct” for “mobile” telephone. You may use either www.thermofisher.com or the specialty product URL (example: www.nalgenunc.com) as the URL on your business card. Also, you may select the specialty product logo to be included in the lower left corner. 46 mm ~ 1.81 in File: ThermoFisher_B-card_1.25in-32mm.eps Scale = 100%
4.5 mm ~ 0.18 in 4.5 mm 0.18 in
11.1 mm 0.44 in
20.5 mm 0.81 in John Q. Sample Sales Manager
5 mm ~ 0.20 in max. height Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, base align
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.nalgenunc.com
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
Quark Template Names: ThermoFisher_B-Cards_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_B-Cards_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each card variation and type style Type: Text is 7.5/9 Univers Condensed Light and Name is 8/9 Univers Condensed Bold Maximum number of lines in company address may not exceed nine
Th e r mo F ish er S cien ti fic S pecialty P r oducts
International Stationery System
International Stationery System
Business Card Line Identities
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Line 1 — individual’s first and last name
(This is the only BOLD font on the card). Line 2 — Title Line 3 — Divisional Specialization or 2nd Title line
(Individual may opt to leave blank, as this line is optional). Contact your divisional marketing, or marketing communications leader for an approved list of divisional specializations. Line 4 — Approved Divisional or Group Identities (If a divisional
specialization has been included, this line should be left blank. This line is optional). Analytical Technologies
Laboratory Equipment
Biosciences
Laboratory Products
Diagnostics
Process Instruments
Environmental Instruments
Scientific Instruments
Integrative Technologies
Scientific Products
46 mm ~ 1.81 in File: ThermoFisher_B-card_1.25in-32mm.eps Scale = 100%
4.5 mm ~ 0.18 in 4.5 mm 0.18 in
11.1 mm 0.44 in
20.5 mm 0.81 in Line 1 Line 2 Line 3 Line 4
5 mm ~ 0.20 in max. height Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, base align
81 Wyman Street Post Office Box Sample City, MA 02454-9046 Country or 4th Line of Address
Align 50.8 mm ~ 2.0 in
(000) 000-0000 (000) 000-0000 fax (000) 000-0000 mobile john.sample@thermofisher.com www.nalgenunc.com
4.5 mm 0.44 in
5.5 mm ~ 0.22 in
88.9 mm ~ 3.5 in
136 A4 Corporate Stationery — 210 mm x 297 mm Corporate Non-Personalized Stationery reproduced at 75% Quark Template Names: ThermoFisher_A4_Letterhead_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_A4_Letterhead_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each letterhead variation and type style Tag Line: 7.25/10 MetaNormalLF-Roman, Flush Right Bottom information: 7.25/10 Univers Condensed Light, Tracking +3 34 mm File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
15 mm
22 mm
38 mm 50 mm The world leader in serving science
November 9, 2006 Dear Customer: The merger between Thermo Electron Corporation and Fisher Scientific International is now complete. We’re pleased to introduce Thermo Fisher Scientific, the world leader in serving science. You may have already received this news from a Thermo or Fisher representative, but I wanted to formally introduce you to the new company. Please note that your existing Thermo contacts won’t change, and no action is required on your part. With annual sales of more than $9 billion, Thermo Fisher Scientific is the leading provider of analytical instruments, equipment, reagents and consumables, software and services for research, analysis, discovery and diagnostics. In total, our 30,000 employees will serve more than 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions and government agencies, as well as environmental, industrial quality and process control settings. In conjunction with the launch of Thermo Fisher Scientific, products and services sold previously under the Thermo Electron name will now be branded Thermo Scientific. Consider it a new name for the brand that you already count on to solve tough analytical challenges. We have expanded the Thermo Scientific offering to include new lines of equipment, world-class consumables and quality reagents acquired from Fisher Scientific. Fisher Scientific’s renowned channel network will remain the preeminent provider of distribution and related services for our research, healthcare, safety and education customers. What does this mean for you? You benefit from a comprehensive product offering and the industry’s largest team of dedicated sales and service professionals. And to this we add our talented engineers and technologists who are actively collaborating on your behalf to help you accelerate the pace of scientific discovery. As the world leader in serving science, our top priority remains enabling our customers to achieve success by providing world-class technologies and services along with integrated workflow solutions to help increase efficiency. Our products are supported by comprehensive customer service, and our customers have access to Fisher Scientific’s logistics expertise and global channel network. We’ll keep you apprised of any major developments regarding our integration as they unfold. In the meantime, visit our Web site, www.thermofisher.com, to learn more. If you have any questions, concerns or issues, please contact your local sales representative directly. Thank you for your continued support. We look forward to many exciting developments ahead. Sincerely,
Marijn E. Dekkers President & CEO, Thermo Fisher Scientific
0.20 in max. height, Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, top align
Parale Mitsui Building 8 Higashida-Cho Kawasaki-Ku Floor 15, Room 1507
22 mm
76 mm
Kawasakii-Shi Kanugawa-Ken 210-0005 Japan
x
+00(0)000 00 00-0 +00(0)000 00 00 000 fax
x
www.thermofisher.com
x
x = equal spacing
Align
137
International Stationery System
DL Envelope Front — 220 mm x 110 mm DL Envelope is our standard business envelope. Envelope reproduced at 75% Quark Template Names: ThermoFisher_DL_Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_DL_Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
13 mm
File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
1/2 Envelope Length
50 mm
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
DL Envelope Back If front envelope addressing is required, adapt from No. 10 Envelope template. 47 mm
13 mm
13 mm
1/2 Flap (or visually center on small flap)
5 mm in max. height, Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, top align
81 Wyman Street Post Office Box 9046 Additional Space Additional Space
Waltham, MA 02454-9046 Country
138 C4 Catalog Envelope — 324 mm x 229 mm Envelope reproduced at 60% Quark Template Names: ThermoFisher_C4_Envelope_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_C4_Envelope_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each envelope variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
25 mm
File: ThermoFisher_No10Env_1.75in-44.45mm.eps Scale = 100%
84 mm
C4 Catalog Envelope Back 70 mm
13 mm
13 mm
1/2 Flap (or visually center on small flap)
5 mm in max. height, Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, top align
81 Wyman Street Post Office Box 9046 Additional Space Additional Space
Waltham, MA 02454-9046 Country
139
International Stationery System
A5 Memo Pad — 148 mm x 210 mm Reproduced at 100% Quark Template Names: ThermoFisher_A5_Memo_Pad_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_A5_Memo_Pad_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each memo pad variation and type style Name: 8/10 Univers Condensed Bold, Tracking +3 URL: 7.25 Univers Condensed Light, Tracking +3 32.2 mm
12.7 mm
File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
12.7 mm
31.75 mm
First I. Last Name
Quark Template Names: ThermoFisher_B-Cards_Qv7.qxd ThermoFisher_B-Cards_Qv6.qxd
5 mm max. height, Product logo must be visually 25% smaller than Thermo Fisher logo, B&W/grayscale only, top align 12.7 mm
‘Qv7’ = QuarkXPress version 7 ‘Qv6’ = QuarkXPress version 6x Template Master Pages and Style Sheets are provided for each card variation and type style. Type: Text is 7.5/9 Univers Condensed Light and Name is 8/9 Univers Condensed Bold
www.thermofisher.com
Maximum number of lines in company address may not exceed nine
Align
140
Mailing Label — 127 mm x 101.6 mm Label reproduced at 85% Quark Template Names: ThermoFisher_127mmx101.6mm_Label_Qv6.qxd (QuarkXPress version 6x) ThermoFisher_127mmx101.6mm_Label_Qv7.qxd (QuarkXPress version 7) Template Master Pages and Style Sheets are provided for each label variation and type style Address information: 7.25/10 Univers Condensed Light, Tracking +3
32 mm 12.7 mm
22.2 mm
File: ThermoFisher_Ltrhd_1.33in-33.5mm.eps Scale = 100%
9.5 mm
17.5 mm
81 Wyman Street Post Office Box 9046
0.20 in max. height, Product logo must be visually 25%smaller than Thermo Fisher logo, B&W/grayscale only, top align
Waltham, MA 02454-9046 USA
Addressee Name Title Company Name Street Address City State/Provence, Postal Code Country
Align to vertical stem of ‘F’ and ‘T’
x
x
x = Equal space, 10 mm or less if required
141
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Brand Applications
Business Communications Memorandum The following document shows the proper placement of logo and margin alignments. To download word document templates of the Memorandum and Fax forms, visit www.thermofisher.net. Reproduced at 65%
Memorandum
To: From: Date: Re: Sent via email
This is where the memo text is created. After reading this paragraph, select it by triple clicking inside the paragraph, then press Delete to delete it. The division name, address, phone and fax number need to be completed in the footer of Page 1. To change this information, double click on the footer. Press Tab to select the Division Name. Type the division name or press Delete on the keyboard to delete the place marker. Press Tab to move to each place marker and make changes. Do not delete the www.thermofisher.com web address. There is no information to change in the footer on subsequent pages. Do not make any page setup changes to this document such as margins, font size or changes in the header.
[type Street address L1] [ty pe S tre e t a ddre s s L 2 ]
[type city/state] [ty pe z ip c ode ]
[type phone no.] [ty pe fa x no. ] fa x
www.thermofisher.com
The following document shows the proper placement of logo and margin alignments. To download word document templates of the Memorandum and Fax forms, visit www.thermofisher.net. Reproduced at 65%
Facsimile To: Fax: From: Phone: Date:
November 2, 2006
Total Pgs: Message:
This is where the fax message is created. After reading this paragraph, select it by triple clicking inside the paragraph, and then begin typing the fax message. The division name, address, phone and fax number need to be completed in the footer of Page 1. To change this information, double click on the footer. Press Tab to select the Division Name. Type the division name or press Delete on the keyboard to delete the place marker. Press Tab to move to each place marker and make changes. Do not delete the www.thermo.com web address. There is no information to change in the footer on subsequent pages. Do not make any page setup changes to this document such as margins, font size or changes in the header. The date will automatically update when the fax cover sheet is printed.
[type Street address L1] [type Street address L2]
[type city/state] [type zip code]
[type phone no.] [type fax no.] fax
www.thermofisher.com
Th e r mo F ish er S cien ti fic S pecialty P r oducts
Facsimile
Brand Applications
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Business Communications
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U.S. Press Release For announcements to be included in press kits, specialty product brands will use the specialty product brand “News” stationery which includes the Thermo Fisher Scientific logo in the upper left corner and a small black & white specialty product logo in the lower left corner. When sending a release, use Arial font which is standard across both Mac and PC platforms and thus will, without question, be correctly rendered by the recipients’ system. To download word document templates for press releases as well as the corporate and trade press release guidelines, visit www.thermofisher.net. Reproduced at 60%
News
FOR IMMEDIATE RELEASE Media Contact Information: Lori Gorski Phone: E-mail: Website: www.metavac.com
Metavac Laboratory Glass Coating Receives R&D 100 Award HOLTSVILLE, New York, (February 27, 2006) – Metavac, a leading manufacturer of thin film, optical and electro-optical products for over 50 years, has won an R&D 100 award from R&D Magazine. [Text of press release] Metavac is part of Thermo Fisher Scientific (NYSE: TMO), the world leader in serving science. Metavac boilerplate About Thermo Fisher Scientific Thermo Fisher Scientific (NYSE: TMO) is the world leader in serving science, enabling our customers to make the world healthier, cleaner and safer. With annual sales of more than $9 billion, we employ 30,000 people and serve over 350,000 customers within pharmaceutical and biotech companies, hospitals and clinical diagnostic labs, universities, research institutions, government agencies as well as environmental and industrial process control settings. Serving customers through two premier brands, Thermo Scientific and Fisher Scientific, we help solve analytical challenges from routine testing to complex research and discovery. Thermo Scientific offers customers a complete range of high-end analytical instruments as well as laboratory equipment, software, services, consumables and reagents to enable integrated laboratory workflow solutions. Fisher Scientific provides a complete portfolio of laboratory equipment, chemicals, supplies and services used in healthcare, scientific research, safety and education. Together, we offer the most convenient purchasing options to customers and continuously advance our technologies to accelerate the pace of scientific discovery, enhance value for customers and fuel growth for shareholders and employees alike. Visit www.thermofisher.com
This content is intended as a general guideline. It augments your professional training, critical reasoning skills and good judgment that are the foundation of making a positive impression with our various audiences. Answering In-Coming Calls
At all times, refrain from answering outside lines with a casual greeting. We recommend: (Specialty Product Brand), part of Thermo Fisher Scientific, (full name) speaking. How may I help you? Or: Hello, (Specialty Product Brand), part of Thermo Fisher Scientific, (full name) speaking. How may I help you? Out-going Recorded Messages
Voice mail and similar out-bound recorded messages should be brief and to the point. If you will be out of the office or otherwise unavailable for an extended period of time, it is advisable to find a member of your department to whom you may delegate calls. Note this person’s forwarding information within the context of your outbound message. For example: You’ve reached the voice mail for (full name) of Thermo Fisher Scientific, (Specialty Product Brand) products. I am traveling from (date) to (date). If you require immediate assistance, please leave a message at the tone, or please contact (full name) at (extension or full number).
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Telephone Communications
Brand Applications
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Business Communications
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Email Signatures The font should be Arial. If Arial is not available, Helvetica or Univers are recommended alternatives. Use one color for the entire signature. Under no circumstances should the Thermo Fisher Scientific logo be mimicked by writing Thermo Fisher in red and Scientific in black. This part of the guideline is required, not optional. The purpose is to protect the integrity of the logo by not allowing unofficial representations of it. Content Elements
First Name Last Name
Title
Specialty Product Brand
Thermo Fisher Scientific
P.O. (if appropriate)
Street
City State/Province
Telephone
Fax (optional)
Mobile (optional)
Firstname.lastname@thermofisher.com
www.thermofisher.com or or URL of specialty product brand
WORLDWIDE CONFIDENTIALITY NOTE* (optional): Dissemination, distribution or copying of this e-mail or the information herein by anyone other than the intended recipient, or an employee or agent of a system responsible for delivering the message to the intended recipient, is prohibited. If you are not the intended recipient, please inform the sender and delete all copies. *Confidentiality Disclaimer
Confidentiality disclaimer is optional but highly recommended in North America. Outside of North America you may have received specific instructions from local management which should be followed as appropriate for your particular country.
Company policy requires business unit locations to display our company name signage, Thermo Fisher Scientific, at all locations. Exceptions must be approved by Corporate Marketing and obtained through brand@thermofisher.com. Local zoning regulations, landlord-tenant contracts, as well as site conditions, traffic flow and building materials all impact the design of signs for real estate occupied by Thermo Fisher Scientific. Local permitting and landlord approvals: If needed, most sign com-
panies will assist with the permitting requirements. In instances where your lease requires landlord approval to change signage, it’s important that this is obtained. If you are in a multi-tenant property where the landlord or property manager is responsible for signage, please contact them to have signage changed. Fabrication: Graphics or signs
can be painted, silk-screened, cut out flat or slightly dimensional, raised off the background, etc. Avoid excessive thickness in cut-outs and lettering, as readability may be distorted and correct spacing standards will be altered. Illuminated Signage: Exterior illuminated signs can add significant
costs (both in up-front, as well as in maintenance and energy costs), especially for back-lit signs. If a site offers excellent night time visibility on a heavily traveled road or is by an airport, an investment in illuminated signage should considered. If a site doesn’t have a lot of night time traffic, an illuminated sign is unnecessary. On sites with medium visibility, use low cost spot-lights. If you are considering investing in illuminated signage, please contact the corporate real estate department for approval (corprealestate@thermofisher.com). Any new signage created must be approved through Corporate Marketing (brand@thermofisher.com) and Corporate Real Estate (corprealestate@thermofisher.com). This must be done at the development stage, before the final creation of the signage.
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Signage — Logo Exclusion Zone An exclusion zone (or white space) is the blank space or margin surrounding the logo. Exclusion zones give the logo “breathing” space for maximum visibility. This area forms an invisible frame around the logo: x
x x
x x
• The logo must stand clear of any other elements. • Maintain an exclusion zone (x) on all sides around the logo that is as high as the letter “o” in “Thermo.” • No other graphic or text should appear within the exclusion zone. The logo is red and black. The red should match Pantone 032, or for cmyk printing, C-0, M-90, Y-86, K-0. When used on a black or dark background, the black type reverses to white. When painting a sign, match the red to PMS 032. Your sign vendor should provide you with a sample of the red color to be used for the signage and compare it to a Pantone 032 swatch for your approval. Any other type used should be in the Univers font or the Meta font; no other fonts can be used except where multi-tenant property rules are in effect. The Thermo Fisher Scientific logo should never be redrawn or recreated in any way. The typeface may not be changed. The logo must be reproduced from the authorized logo file and cannot be redrawn, reproportioned or modified in anyway. The size and spacing between the letters may not be changed or adjusted. The logo may not be screened back or used as part of a repeating pattern on a wall.
Signage — Exterior Sign Specifications Building entry signs represent Thermo Fisher Scientific to the community. Be sure that an entry or building sign is well thought out to reflect the company in the best possible manner. Building and entryway signage should always be in red and black. A “stainless steel” look as a background is an option that can add a high-tech feel to the company sign. A sign company can assist you with low cost methods of achieving this look. The company logo is red and black. The red should match Pantone 032. If using paint match the red to PMS 032. For 4-color process printing use, C-0, M-90, Y-86, K-0. If using Avery cut vinyl film, specify Pantone 032. When used on a black or dark background, the black type reverses to white. The Thermo Fisher Scientific logo should never be redrawn or recreated in any way. The typeface may not be changed. The logo must be reproduced from the authorized logo file and cannot be redrawn, reproportioned or modified in any way.
Logo is centered horizontally, in Black and Pantone 032 Red. Leave an exclusion zone at least 1x the height of the “o” on all sides of the logo.
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Directory Sign In a multi-tenant property where the landlord, or property manager is responsible for signage, it might not be possible to use the logo. In this case, use Thermo Fisher Scientific in text format and in all black. If possible, use the Universe typeface or another san serif font. The company name should appear in upper and lower case type as illustrated below. If the logo is used, the colors are red and black. The red should match Pantone 032. If using paint, match the red to PMS 032. For 4 color process printing, use C-0, M-90, Y-86, K-0. If using Avery cut vinyl film, specify Pantone 032. When used on a black or dark background, the black type reverses to white. The Thermo Fisher Scientific logo should never be redrawn or recreated in any way. The typeface may not be changed. The logo must be reproduced from the authorized logo file and cannot be redrawn, reproportioned or modified in any way.
Thermo Fisher Scientific is written in Univers upper and lower case in Black
Door Sign — Vinyl Letters The logo can be on the right or left door, centered horizontally, in the top third of the door. The Thermo Fisher Scientific logo should never be redrawn or recreated in any way. The typeface may not be changed. The logo must be reproduced from the authorized logo file and cannot be redrawn, reproportioned or modified in any way.
Leave clear space on all sides of 1x height of T
Use cut vinyl film in black and Pantone 032 red (or cmyk equivalent 0.90.86.0 for the red color).
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Vehicle Signage — Thermo Scientific and Specialty Products Delivery vehicles, trucks and vans used in conjunction with Thermo Scientific or Specialty Product brands should prominently display the Thermo Fisher Scientific logo. Vehicles are painted white. The logo is in Pantone 032 and black. The logo that appears in large sizes on the sides and rears of vehicles also displays the Thermo Fisher Scientific tag line, “The world leader in serving science.� The tag line is in upper and lower case in the Univers Regular font. The logo is repeated in smaller sizes on door panels and can accommodate subsidiary and divisional nomenclature and other information below the logo. The tag line is not to be used on buildings. It is best to utilize the resources of a professional signage fabricator to produce the correct graphics for vehicles. The next page illustrates the left sides of three typical Thermo Fisher Scientific vehicles. Logos appearing on the other sides should be spaced and positioned in the reverse of these illustrations. The Thermo Fisher Scientific logo should never be redrawn or recreated in any way. The typeface may not be changed. The logo must be reproduced from the authorized logo file and cannot be redrawn, reproportioned or modified in any way.
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Vehicle Signage — Fisher Scientific Delivery vehicles, trucks and vans should prominently display the Fisher Scientific logo. Vehicles are painted white. The Fisher Circle “F” symbol is always Fisher Blue (Pantone 286). The remainder of the logotype is black. The logo that appears in large sizes on the sides and rears of vehicles also displays the Fisher Scientific tag line, “Part of Thermo Fisher Scientific.” The tag line is in upper and lower case in the Univers Regular font. The logo is repeated in smaller sizes on door panels and can accommodate subsidiary and divisional nomenclature and other information below the logo. The tag line is not to be used on buildings. It is best to utilize the resources of a professional signage fabricator to produce the correct graphics for vehicles. The next page illustrates the left sides or three typical Fisher Scientific vehicles. Logos appearing on the other sides should be spaced and positioned in the reverse of these illustrations. The Fisher Scientific logo should never be redrawn or recreated in any way. The typeface may not be changed. The logo must be reproduced from the authorized logo file and cannot be redrawn, reproportioned or modified in any way.
1 1/2 X
1/2 X
1/ 2
X equals Circle “F” height.
X
space equals height of “e”
Part of Thermo Fisher Scientific
Part of Thermo Fisher Scientific
< align >
Division Name
1X
1X
space equals height of “e”
< align >
space equals height of “e”
with Style C logotype TrucTruck k
1 1/2X
1X
1/2 X
1 1/2X
1/2 X
X equals Circle “F” height. Division Name
Fisher Scientific Latin American Ltd.
Part of Thermo Fisher Scientific
space equals height of “e”
space equals height of “e”
space equals height of “e”
Part of Thermo Fisher Scientific
< align > < align >
VaDn logoype Van with Style
1 1/2X
1 1/2X
1/2 X
1 1/2X
1/2 X
X equals Circle “F” height.
Part of Thermo Fisher Scientific
Part of Thermo Fisher Scientific Division Name Fisher Scientific Latin American Ltd.
X equals Circle “F” height.
Align
2X
Align
Minivan with Style D logoypeMinivan
Division Name
space equals height of “e”
Left and right side doors
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155
Legal Information Š 2006 Thermo Fisher Scientific Inc. All rights reserved. Microsoft Word, Windows and PowerPoint are trademarks of Microsoft Corporation. Adobe Illustrator is a trademark of Adobe Corporation. PANTONE is a trademark of Pantone Inc. Quark and QuarkXPress, are trademarks of Quark, Inc. All other trademarks are the property of their respective owners or Thermo Fisher Scientific Inc. and its subsidiaries.
For additional information or questions about brand management contact: brand@thermofisher.com
81 Wyman Street Post Office Box 9046
Waltham, MA 02454-9046
(781) 622-1000 (781) 622-1207 fax
November 2 0 0 6
www.thermofisher.com