Rebranding of Babson College

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B G r a p h i c

GUIDELINES FOR

THE

S ta n d a r d s

M a n u a l

BA B S O N B RA N D

D r a f t

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B a b s o n

G r a p h i c

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S ta n d a r d s

TABLE OF CONTENTS

1

Front Cover: Release Date

13

THE PRESIDENT’S SOCIETY SEAL

18

BUSINESS PAPERS

31

COLLATERAL

2

Table of Contents

13

General Guidelines

18

Business Cards Overview

31-33

Babson Collateral

3

THE LOGOTYPE

14

President’s Society Seal Files

19

Business Cards: Divisions

34-35

MBA Collateral

3

Logotype Elements & Preferred Usage

15

TYPOGRAPHY

20

Business Cards: Centers & Institutes

36-37

Executive Education Collateral

4

Divisions

15

Overview of Babson Typogaphy

21

Babson Letterhead

5

Institutes

16

Sans Serif Font Family Formata

22

Letterhead with Tag Line

6

Two- or Four-Color Reproduction

17

Serif Font Family Galliard

23

College Letterhead

7

One-Color Reproduction

24

MBA Letterhead

8

Unacceptable Usage

25

Executive Education Letterhead

9

Logotype Files

26

Blank Center Letterhead

10

THE GLOBE SYMBOL

27

Center for Women’s Leadership Letterhead

11

THE SEAL

28

Glavin Center Letterhead

11

General Guidelines

29

Institute Letterheads

12

Seal Files

30

#10 Envelope

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LOGOTYPE ELEMENTS AND PREFERRED USAGE

Logotype

bi

The Babson Logotype is comprised of three elements: the Globe Symbol, the Identifier, and the optional Tag Line or optional Division Identifier. It should never be altered in any manner without prior approval from the Office of Publications. Babson Green Plus Black on a White Background is the preferred use. Other options are shown on the following pages.

Colors Two-color reproduction is the preferred method to reproduce the Babson Logotype. Symbol

Babson Green

Identifier

Black

Tag Line

Babson Green

Division

Black

Babson Green is: PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)

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Globe Symbol

Identifier

Tag Line (or Division)


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DIVISIONS

General Information

Colors

There are three divisions approved for use with the Babson logotype. Do not try to create additional versions. If you have a question, please contact the Office of Publications.

Two-color reproduction is the preferred method to reproduce the Babson Logotype. Symbol

Babson Green

Identifier

Black

Division

Black

Babson Green is: PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)

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INSTITUTES

General Information

Colors

Institutes should follow this format for use in conjunction with the Babson logotype. If you have a question, please contact the Office of Publications.

Two-color reproduction is the preferred method to reproduce the Babson Logotype.

150 Point Logotype

21/42 Formata Condensed Letterspacing 10% em (i.e., Quark Tracking = 20 or 20/200 em)

Symbol

Babson Green

Identifier

Black

Institute

Black

Babson Green is: PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)

bg

I N STITUTE FOR FAM I LY E NTE R P R I S I NG

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Proportions: 1 : 0.75 : 0.40


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TWO- OR FOUR-COLOR REPRODUCTION

General Information

Two-Color

There are three preferred options when reproducing the logotype in Two- or FourColor situations: 1) Green & Black on a White Background, 2) White on Green, and 3) White on Black. Other acceptable options include white over a dark area of a photograph, or white over Green combined with a screen (e.g., as seen on the last page of this manual).

Two-color reproduction is the preferred method to reproduce the Babson Logotype. Symbol Identifier Division

Reverse

Babson Green Black Black

Babson Green is: PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)

All elements reverse out (white) from a dark background. Symbol Identifier Tag Line Division

White White White White

bg B B | Two-Color on White Background

| White on Babson Green Background

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| White on Black Background


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ONE-COLOR REPRODUCTION

General Information In cases where economics dictate that there is only one-color available for reproduction, one of the following options should be used: 1) Black on a White Background, 2) Babson Green on a White Background, or 3) White on dark Background.

Babson Green is: PMS 3425U (uncoated paper) PMS 555C (coated paper) #006633 Hex (web/on-screen)

A one-color logotype may also be used over a very light background, or light part of a photograph, so long as the legibility of the logotype is not impaired.

BBB | Black on White Background

| Babson Green on White Background

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| White on Black (or dark) Background


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UNACCEPTABLE USAGE

G

Below are examples of unacceptable uses of the Babson Logotype. When in doubt, please consult with the Office of Publications. (Correct usage is shown in parenthesis).

| Globe moved to a different position (do not separate logotype)

B B | Screen (%) of Color (use solid colors)

| Unapproved Color (use Babson Green, Black, or Reverse White)

G bg | Incorrect Proportions (use the supplied Babson logo files without editing proportions)

| Globe rotated (do not alter logotype)

bg

| Distorted Proportions (always scale files proportionally)

bg bg bg bg | Incorrect color of elements (use Green for Globe symbol)

| Incorrect color of elements (reverse all elements white on dark backgrounds) 8

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| Incorrect color combination (reverse all elements white on dark backgrounds) B a b s o n

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| Legibility impaired (reproduce in black or use dark area of photograph)


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LOGOTYPE FILES

Key

Babson Tag Logos

College Logos

MBA Logos

Logotype files are provided in the following formats. In general, it is better to use an EPS file, since the data is vector-based and scalable without loss of quality: .eps Encapsulated PostScript .jpg JPEG .tif TIFF .gif GIF with Transparent Background 006633 Babson Green (Web) 3425U Babson Green Pantone Uncoated Bk Black Wt White Mac Encoded for Macintosh use PC Encoded for PC use

Tag_EPS Babson_Tag_006633_Mac.eps Babson_Tag_006633_PC.eps Babson_Tag_3425U_Mac.eps Babson_Tag_3425U_PC.eps Babson_Tag_Bk_Mac.eps Babson_Tag_Bk_PC.eps Babson_Tag_Wt_Mac.eps Babson_Tag_Wt_PC.eps Tag_JPEG Babson_Tag_006633.jpg Babson_Tag_Bk.jpg Babson_Tag_Wt.gif Tag_PPT Babson_Tag_006633.tif

College_EPS Babson_College_006633_Mac.eps Babson_College_006633_PC.eps Babson_College_3425U_Mac.eps Babson_College_3425U_PC.eps Babson_College_Bk_Mac.eps Babson_College_Bk_PC.eps Babson_College_Wt_Mac.eps Babson_College_Wt_PC.eps College_JPEG Babson_College_006633.jpg Babson_College_Bk.jpg Babson_College_Wt.gif College_PPT Babson_College_006633.tif

MBA_EPS Babson_MBA_006633_Mac.eps Babson_MBA_006633_PC.eps Babson_MBA_3425U_Mac.eps Babson_MBA_3425U_PC.eps Babson_MBA_Bk_Mac.eps Babson_MBA_Bk_PC.eps Babson_MBA_Wt_Mac.eps Babson_MBA_Wt_PC.eps MBA_JPEG Babson_MBA_006633.jpg Babson_MBA_Bk.jpg Babson_MBA_Wt.gif MBA_PPT Babson_MBA_006633.tif

Babson Logos

Executive Education Logos

Babson Globe Logos

Babson_EPS Babson_006633_Mac.eps Babson_006633_PC.eps Babson_3425U_Mac.eps Babson_3425U_PC.eps Babson_Bk_Mac.eps Babson_Bk_PC.eps Babson_Wt_Mac.eps Babson_Wt_PC.eps Babson_JPEG Babson_006633.jpg Babson_Bk.jpg Babson_Wt.gif Babson_PPT Babson_006633.tif

Executive_Education_EPS Babson_ExEd_006633_Mac.eps Babson_ExEd_006633_PC.eps Babson_ExEd_3425U_Mac.eps Babson_ExEd_3425U_PC.eps Babson_ExEd_Bk_Mac.eps Babson_ExEd_Bk_PC.eps Babson_ExEd_Wt_Mac.eps Babson_ExEd_Wt_PC.eps Executive_Education_JPEG Babson_ExEd_006633.jpg Babson_ExEd_Bk.jpg Babson_ExEd_Wt.gif Executive_Education_PPT Babson_ExEd_006633.tif

Globe_EPS Babson_Globe_006633_Mac.eps Babson_Globe_006633_PC.eps Babson_Globe_3425U_Mac.eps Babson_Globe_3425U_PC.eps Babson_Globe_Bk_Mac.eps Babson_Globe_Bk_PC.eps Babson_Globe_Wt_Mac.eps Babson_Globe_Wt_PC.eps Globe_JPEG Babson_Globe_006633.jpg Babson_Globe_Bk.jpg Babson_Globe_Wt.gif Globe_PPT Babson_Globe_006633.tif

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USAGE

The Babson Globe Symbol is comprised of two elements: the Globe, and a stylized capital B. It should never be altered in any manner without prior approval of the Office of Publications. When using the Globe Symbol as a background element, the main concern is to keep it subtle, yet legible. Following this concept, it could be used as a varnish (gloss or dull, tinted or straight), screened back on a white ground, or screened back in black over Babson Green. One of the possibilities is shown to the right. Another option would be to ghost it over a photograph, allowing a transparency to show through. When in doubt, consult with the Office of Publications for guidance.

Keep background use of the Globe Symbol subtle

When using the Globe Symbol as a background element, keep it large, subtle, and don’t repeat a pattern.

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0.25 inches

✦ ✦ ✦ ✦ ✦ ✦ ✦ ✦

---

--- ✦

0.375 inches

✦ ✦ ✦ ✦ ✦ ✦

The Babson Seal has been updated to better reflect curent reproduction methods, and is now available in various sizes from one-quarter inch through six inches (see the following page for file listing). With the exception of the 6 inch & 4-3 inch Logotype, always scale down in size, never up.

✦ ✦

GENERAL GUIDELINES

0.5 inches

0.75 inches

All of the seals are hand drawn vector art, with the exception of the 6 inch seal, which combines a vector art conversion of the original ship drawing.

1 inch

1.5 inches Scales down to 1 inch

4-3 inches Scales up to 4 inches (133%), down to 3 inches

3 inches Scales down to 1.5 inches

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6 inch Scales down to 4 inches or up as needed


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SEAL FILES

Key Seal files are provided in the Encapsulated PostScript format (EPS). In general, it is better to use an EPS file since the data is vector-based and scalable without loss of quality: .eps Encapsulated PostScript 3425U Babson Green Pantone Uncoated 555C Babson Green Pantone Coated Bk Black Wt White

Babson Seals—Green Uncoated

Babson Seals—Black

Babson_SEAL-3425U_EPS Babson_Seal_0.25in_3425.eps Babson_Seal_0.37in_3425.eps Babson_Seal_0.50in_3425.eps Babson_Seal_0.75in_3425.eps Babson_Seal_1.0in_3425.eps Babson_Seal_1.5in_3425.eps Babson_Seal_3.0in_3425.eps Babson_Seal_4-3in_3425.eps Babson_Seal_6in_3425.eps

Babson_SEAL-BK_EPS Babson_Seal_0.25in_Bk.eps Babson_Seal_0.37in_Bk.eps Babson_Seal_0.50in_Bk.eps Babson_Seal_0.75in_Bk.eps Babson_Seal_1.0in_Bk.eps Babson_Seal_1.5in_Bk.eps Babson_Seal_3.0in_Bk.eps Babson_Seal_4-3in_Bk.eps Babson_Seal_6in_Bk.eps

Babson Seals—Green Coated

Babson Seals—White

Babson_SEAL-555C_EPS Babson_Seal_0.25in_555.eps Babson_Seal_0.37in_555.eps Babson_Seal_0.50in_555.eps Babson_Seal_0.75in_555.eps Babson_Seal_1.0in_555.eps Babson_Seal_1.5in_555.eps Babson_Seal_3.0in_555.eps Babson_Seal_4-3in_555.eps Babson_Seal_6in_555.eps

Babson_SEAL-WT_EPS Babson_Seal_0.25in_Wt.eps Babson_Seal_0.37in_Wt.eps Babson_Seal_0.50in_Wt.eps Babson_Seal_0.75in_Wt.eps Babson_Seal_1.0in_Wt.eps Babson_Seal_1.5in_Wt.eps Babson_Seal_3.0in_Wt.eps Babson_Seal_4-3in_Wt.eps Babson_Seal_6in_Wt.eps

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GENERAL GUIDELINES

The Babson President’s Society Seal has been updated, and is now available in various sizes from one-half inch through six inches (see the following page for file listings). With the exception of the 6 inchh and 4-3 inch Logotype, always scale down in size, never up.

0.5 inches

6 inch: Scales down to 4 inches or up as needed

0.75 inches

All of the seals are hand drawn vector art, with the exception of the 6 inch seal, which combines a vector art conversion of the original ship drawing.

1 inch

1.5 inches: Scales down to 1 inch

3 inch: 4-3 inches Scales up to 4 inches (133%), Scales down to 1.5 inches 1 3

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SEAL FILES

Key Seal files are provided in the Encapsulated PostScript format (EPS). In general, it is better to use an EPS file since the data is vector-based and scalable without loss of quality: .eps Encapsulated PostScript .fh9 Macromedia Freehand 9 File 3425U Babson Green Pantone Uncoated 555C Babson Green Pantone Coated Bk Black Wt White

PresSoc_0.5in

PresSoc_1.5in

PresSoc_0.5in_3425.eps PresSoc_0.5in_3425.fh9 PresSoc_0.5in_555.eps PresSoc_0.5in_555.fh9 PresSoc_0.5in_Bk.eps PresSoc_0.5in_Bk.fh9 PresSoc_0.5in_Wt.eps PresSoc_0.5in_Wt.fh9

PresSoc_1.5in_3425.eps PresSoc_1.5in_3425.fh9 PresSoc_1.5in_555.eps PresSoc_1.5in_555.fh9 PresSoc_1.5in_Bk.eps PresSoc_1.5in_Bk.fh9 PresSoc_1.5in_Wt.eps PresSoc_1.5in_Wt.fh9

PresSoc_0.75in

PresSoc_3in

PresSoc_0.75in_3425.eps PresSoc_0.75in_3425.fh9 PresSoc_0.75in_555.eps PresSoc_0.75in_555.fh9 PresSoc_0.75in_Bk.eps PresSoc_0.75in_Bk.fh9 PresSoc_0.75in_Wt.eps PresSoc_0.75in_Wt.fh9

PresSoc_3in_3425.eps PresSoc_3in_3425.fh9 PresSoc_3in_555.eps PresSoc_3in_555.fh9 PresSoc_3in_Bk.eps PresSoc_3in_Bk.fh9 PresSoc_3in_Wt.eps PresSoc_3in_Wt.fh9

PresSoc_1.0in

PresSoc_6in

PresSoc_1in_3425.eps PresSoc_1in_3425.fh9 PresSoc_1in_555.eps PresSoc_1in_555.fh9 PresSoc_1in_Bk.eps PresSoc_1in_Bk.fh9 PresSoc_1in_Wt.eps PresSoc_1in_Wt.fh9

PresSoc_6in_3425.eps PresSoc_6in_3425.fh9 PresSoc_6in_555.eps PresSoc_6in_555.fh9 PresSoc_6in_Bk.eps PresSoc_6in_Bk.fh9 PresSoc_6in_Wt.eps PresSoc_6in_Wt.fh9

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OVERVIEW OF BABSON TYPOGRAPHY

Babson’s visual brand identity is built around two distinctive typeface families, Galliard, and Formata.

Formata

Galliard is a serif face designed in 1978 by the noted type designer Matthew Carter. Its historical basis was inspired and based on the work of Robert Granjon, a sixteenth century typographer. Galliard provides the foundation for the typography in the Babson logotype, and should be used throughout Babson publications.

Bernd Möllenstädt’s first type design, Formata, was released in 1984. Instead of linear severity common to many sans serifs, Formata offers curved strokes and interesting details that are subtle in smaller sizes but distinguishable in larger sizes, thus, appropriate for both text and display. These fonts should be purchased by vendors due to

Where To Buy

While there are several online sources for fonts, some specific fonts may only be available from certain foundries.

ITC Galliard CC (Carter & Cone) CA 6675

&

Roman, Italic, Roman OSF, Italic OSF, Roman SC,

Roman Expert, Italic Expert, Roman Alternates, Italic Alternates, Roman Fractions, Italic Fractions FontShop: www.fontshop.com

ITC Galliard® 1 ITC Galliard® Std Roman, ITC Galliard® Std Italic, ITC Galliard® Std Bold, ITC Galliard® Std Bold Italic

ITC Galliard® 2 ITC Galliard® Std Black, ITC Galliard® Std Black Italic, ITC Galliard® Std Ultra, ITC Galliard® Std Ultra Italic MyFonts: www.myfonts.com2

Galliard copyright laws.

Formata

Formata, Formata Expert, Formata Condensed Berthold: www.bertholdtypes.com

2.) At the time of publication, MyFonts was the best source (based on price comparisons).

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SANS SERIF FONT FAMILY窶認ORMATA

The Formata font family has an extensive weight range and offers small caps and old style figures as well as condensed versions, making it an excellent choice for a wide range of applications. Below is a list of the currently available packages of fonts, weights and styles.

Formata Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Formata Light Condensed Small Capitals & Old Style Figures (SC & OSF)

Formata ADOBE #218 Light / Light Italic Regular / Italic Medium / Medium Italic Bold / Bold Italic

Formata Expert ADOBE #337 Light Expert + Small Caps Light Italic Expert + Small Caps Light Condensed Expert + Small Caps Light Condensed Italic Expert + Small Caps Condensed Expert + Small Caps Condensed Italic Expert + Small Caps

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Formata Regular & Lining Figures

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Formata Condensed ADOBE #323 Light Condensed Light Condensed Italic Condensed Condensed Italic Medium Condensed Medium Condensed Italic Bold Condensed Bold Condensed Italic Outline

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SERIF FONT FAMIY—GALLIARD

A number of different versions of Matthew Carter’s Galliard exist today. Below is a list of the currently available packages of fonts, weights and styles. The range of available options allows a large degree of design choices and flexibility.

ITC Galliard® CC (Carter& Cone) ITC ITC ITC ITC ITC ITC ITC ITC ITC ITC ITC

Galliard® Galliard® Galliard® Galliard® Galliard® Galliard® Galliard® Galliard® Galliard® Galliard® Galliard®

CC CC CC CC CC CC CC CC CC CC CC

Roman Italic Roman OSF Italic OSF Roman SC Roman Expert Italic Expert Roman Alternates Italic Alternates Roman Fractions Italic Fractions

ITC Galliard® 1 ITC ITC ITC ITC

Galliard® Galliard® Galliard® Galliard®

Std Std Std Std

Roman Italic Bold Bold Italic

ITC Galliard CC (Carter & Cone)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ITC Galliard Small Capitals & Old Style Figures (SC & OSF)

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ITC Galliard Italic & Old Style Figures (OSF)

ABCDEFGHIJKLMNOPQRSTUVWXYZ a bcdefghijklmnopqrstuvwxyz 1234567890

ITC Galliard® 2 ITC ITC ITC ITC

Galliard® Galliard® Galliard® Galliard®

Std Std Std Std

Black Black Italic Ultra Ultra Italic

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Pa p e r s

BUSINESS CARDS

bg

Persons Full Name M’87 Official Title in Green

Size

Type

3 1/2" x 2"

Name: 7.5/8.5 Formata Light. Numbers: 7.5/8.5 Formata Light Condensed Expert.

Logotype

Midpoint used to separate phone numbers (SO 9).

Size: 73 points, Babson font.

Optional Line: 7.5/8.5 Formata Light Condensed, 15 Tracking (15/200 em).

Babson Park, MA 02457-0310 personsname@babson.edu 781·239·5268 Fax 781·239·5989 www.babson.edu

Colors Babson Green: PMS 3425U / Black.

Paper Stock

Back Cover: Solid PMS 3425 + Varnish.

Gilbert Neutech PS, 80lb. Cover, Pure White, Wove finish.

OPTIONAL DEPARTMENT DIVISION OR INSTITUTE NAME

bi

Persons Full Name M’87 Official Title in Green

Babson Park, MA 02457-0310 personsname@babson.edu 781·239·5268 Fax 781·239·5989 www.babson.edu

Printing Offset lithography (2/1 + varnish).

Template QuarkXPress File Name: Babson_Cards_Fnl_02.18.04.qxp Master Pages are set up for every different business card variation.

OPTIONAL DEPARTMENT DIVISION OR INSTITUTE NAME

bg

Persons Full Name M’87 Official Title in Green Third Title Line Optional

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Babson Park, MA 02457-0310 personsname@babson.edu 781·239·5268 Fax 781·239·5989


B u s i n e s s

B

Pa p e r s

BUSINESS CARDS—DIVISIONS

cg

Persons Full Name M’87 Official Title in Green

mg

Babson Park, MA 02457-0310 personsname@babson.edu 781·239·5268 Fax 781·239·5989 www.babson.edu

Mark P. Rice Murata Dean · Jeffry A. Timmons Professor of Entrepreneurial Studies

Babson Park, MA 02457-0310 mrice@babson.edu 781·239·5237 Fax 781·239·6148 www.babson.edu

OPTIONAL DEPARTMENT OR INSTITUTE NAME

mg

Persons Full Name M’87 Official Title in Green

| A midpoint (Shift + Option + 9) and an em space (Option + Space), can be used to separate items in a horizontal line

Babson Park, MA 02457-0310 personsname@babson.edu 781·239·5268 Fax 781·239·5989 www.babson.edu

OPTIONAL DEPARTMENT OR INSTITUTE NAME

eg

Persons Full Name M’87 Official Title in Green

Babson Park, MA 02457-0310 personsname@babson.edu 781·239·5268 Fax 781·239·5989 www.babson.edu

OPTIONAL DEPARTMENT OR INSTITUTE NAME

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Pa p e r s

BUSINESS CARDS—CENTERS

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Persons Full Name M’87 Official Title in Green

bg INSTITUTE FOR FAMILY ENTERPRISING

Hall or Building Name Babson Park, MA 02457-0310 personsname@babson.edu 781·239·5268 Fax 781·239·5989 www.babson.edu

Persons Full Name M’87 Offical Title in Green

THE ASIA INSTITUTE

6^

Persons Full Name M’87 Official Title in Green

Babson Park, MA 02457-0310 personsname@babson.edu 781·239·5268 Fax 781·239·5989 www.babson.edu

ARTHUR M. BLANK CENTER FOR ENTREPRENEURSHIP

| Optional Institute Style—Center Name runs across bottom of card

Hall or Building Name Babson Park, MA 02457-0310 personsname@babson.edu 781·239·5268 Fax 781·239·5989 www.babson.edu

OPTIONAL INSTITUTE NAME

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Persons Full Name M’87 Official Title in Green

Hall or Building Name Babson Park, MA 02457-0310 personsname@babson.edu 781·239·5268 Fax 781·239·5989 www.babson.edu

OPTIONAL INSTITUTE NAME

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Pa p e r s

STATIONERY

bg

General Information

Size

1 1/2" 7/8" 1" 7/8"

Fonts Text: 12 point Times Headlines: 12 point Verdana

Paper Stock Babson Watermarked Letterhead

Printing Laserwriter

Top edge to logo: 1p4; 7/32; 0.222" Base edge to copy: 1p10; 5/16"; 0.3125"

January 8, 2004

Margins 1.5" 0.875" 1.0" 0.875"

Measurements: 8 1/2" x 11":

First M. Last Name Letterhead, Full Title Line

8 1/2" x 11"

Top: Bottom: Left: Right:

Technical Information

William Covino O’Brien & Neville, Inc. 81 Highland Street Holliston, MA 01746

Logotype

Dear Mr. Covino:

Colors

Optimus adlaudabilis apparatus bellis fermentet catelli. Chirographi imputat zothecas.

Babson Green: PMS 3425U / Black.

Size: 73 points, Babson font.

Perspicax fiducia suis infeliciter vocificat vix pretosius chirographi, semper Augustus suffragarit oratori, quam quam lascivius matrimonii praemuniet parsimonia oratori, semper bellus quadrupei optimus frugaliter vocificat saburre, etiam pessimus adlaudabilis cathedras insectat bellus umbraculi, semper apparatus bellis agnascor Octavius, etiam rures circumgrediet adlaudabilis matrimonii, iam utilitas catelli iocari fiducia suis. Bellus chirographi spinosus deciperet Medusa. Verecundus rures praemuniet syrtes, etiam parsimonia ossifragi neglegenter insectat cathedras. Incredibiliter fragilis chirographi miscere apparatus bellis, quamquam concubine circumgrediet utilitas agricolae. Matrimonii plane frugaliter senesceret quadrupei. Ossifragi amputat oratori. Umbraculi incredibiliter divinus senesceret satis adlaudabilis zothecas, etiam matrimonii adquireret vix verecundus syrtes, et umbraculi libere deciperet Aquae Sulis, quamquam cathedras amputat matrimonii. Utilitas concubine infeliciter deciperet zothecas. Syrtes insectat apparatus bellis, iam pretosius chirographi ver ecunde amputat oratori, quod ossifragi insectat syrtes, semper ossifragi fermentet oratori. Adlaudabilis umbraculi deciperet pretosius quadrupei. Cathedras agnascor Pompeii. Utilitas oratori fortiter suffragarit Caesar. Sabu rre neglegenter miscere concubine. Fragilis apparatus bellis corrumperet rures, ut verecundus cathedras verecunde circumgrediet rures. Ossifragi corrumperet pessimus adlaudabilis matrimonii, quamquam ossifragi conubium santet incredibiliter perspicax fiducia suis. Pretosius agricolae libere vocificat Pompeii. Rures suffragarit quinquennalis saburre. Quadrupei amputat fiducia suis, ut matrimonii circumgrediet cathedras, quod aegre bellus matrimonii incredibiliter neglegenter deciperet chirographi, ut zothecas adquireret pretosius chirographi, etiam oratori satis comiter iocari utilitas quadrupei.

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Best regards,

Template

ªº

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Address & URL: 7.5/10 Formata Light Small Caps,

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Paper Stock

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INSTITUTE FOR FAMILY ENTERPRISING

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January 8, 2004

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William Covino O’Brien & Neville, Inc. 81 Highland Street Holliston, MA 01746

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Dear Mr. Covino:

Colors

Optimus adlaudabilis apparatus bellis fermentet catelli. Chirographi imputat zothecas.

Babson Green: PMS 3425U / Black.

Perspicax fiducia suis infeliciter vocificat vix pretosius chirographi, semper Augustus suffragarit oratori, quam quam lascivius matrimonii praemuniet parsimonia oratori, semper bellus quadrupei optimus frugaliter vocificat saburre, etiam pessimus adlaudabilis cathedras insectat bellus umbraculi, semper apparatus bellis agnascor Octavius, etiam rures circumgrediet adlaudabilis matrimonii, iam utilitas catelli iocari fiducia suis. Bellus chirographi spinosus deciperet Medusa.

Type Name & Title: 7.5/8.5 Formata Light Small Caps, 1 pica space to logo above (cap height to baseline).

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Printing Laserwriter

Verecundus rures praemuniet syrtes, etiam parsimonia ossifragi neglegenter insectat cathedras. Incredibiliter fragilis chirographi miscere apparatus bellis, quamquam concubine circumgrediet utilitas agricolae. Matrimonii plane frugaliter senesceret quadrupei. Ossifragi amputat oratori. Umbraculi incredibiliter divinus senesceret satis adlaudabilis zothecas, etiam matrimonii adquireret vix verecundus syrtes, et umbraculi libere deciperet Aquae Sulis, quamquam cathedras amputat matrimonii. Utilitas concubine infeliciter deciperet zothecas. Syrtes insectat apparatus bellis, iam pretosius chirographi ver ecunde amputat oratori, quod ossifragi insectat syrtes, semper ossifragi fermentet oratori. Adlaudabilis umbraculi deciperet pretosius quadrupei. Cathedras agnascor Pompeii. Utilitas oratori fortiter suffragarit Caesar. Sabu rre neglegenter miscere concubine. Fragilis apparatus bellis corrumperet rures, ut verecundus cathedras verecunde circumgrediet rures. Ossifragi corrumperet pessimus adlaudabilis matrimonii, quamquam ossifragi conubium santet incredibiliter perspicax fiducia suis. Pretosius agricolae libere vocificat Pompeii. Rures suffragarit quinquennalis saburre. Quadrupei amputat fiducia suis, ut matrimonii circumgrediet cathedras, quod aegre bellus matrimonii incredibiliter neglegenter deciperet chirographi, ut zothecas adquireret pretosius chirographi, etiam oratori satis comiter iocari utilitas quadrupei.

Department: 7.5/10 Formata Light Condensed, all capitals, 20 Tracking (20/200 em). Address & URL: 7.5/10 Formata Light Small Caps, 19 Tracking (19/200 em). Midpoint used to separate phone numbers.

Paper Stock Gilbert Neutech PS, 24lb., Pure White, Wove finish.

Printing

Best regards,

Offset lithography (2/0 + Watermark).

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#10 ENVELOPES

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bg Babson Park, MA 02457-0310

Fonts 12 point Verdana, or 12 point Times First M. Last Name Street Address City, ST 01234

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Printing Laserwriter

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Type

Template

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~

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Paper Stock

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C o l l at e r a l

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L i t e r at u r e

BABSON COLLATERAL

General Information

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bg

Measurements: 8 1/2" x 11": Logotype Size: 76 points, Babson font.

Colors P r e s i d e n t ’s R e p o r t 2005 Entrepreneurial Leadership

Ethics & Integrity

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Type Defined in Style Sheets.

Coll abor ation & Commitment

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Corpor ate Connections

Diversity & Community

Women’s Leadership

Global Management

Fa m i ly E n t e r p r i s i n g

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L i t e r at u r e

BABSON COLLATERAL—SAMPLE SPREAD

Jenny Herd Noonan ’81 and Jeremiah J. Noonan ’81 $100,000 gift for term scholarships and unrestricted support Securing the Future

Profiles of Excellence Business and the Arts

Muhammad H. Habib ’81, P’09 $25,000 gift to support the STEP program Securing the Future

“Jenny and I have been longtime supporters of Babson. This gift is a continuation of our commitment to the school and our appreciation for all it has given us and the way in which it has shaped our lives and careers.”

Global Ambassadors

STUDENT

“Many Babson students and alumni are involved in family businesses or will become involved at some stage. The STEP (Successful Transgenerational Entrepreneurship Practices) program will give us insight into the life and complexities of family business, and I am pleased to support it here in Europe.”

F A C U LT Y

Dionne Thomas-Ahad was awarded a merit scholarship and an Access Fellowship that funded 100 percent of her tuition in Babson’s flagship Two-year MBA program. She also won a place in the highly competitive MBA Entrepreneurship Intensity Track, which supports students with distinctive business plans in devoting their second year of study to launching their businesses by graduation. Dionne’s vision is to create a PanAfrican Arts Institute devoted to “fostering the enrichment of communities in the

Dionne is working with several Historically Black Colleges & Universities (HBCUs) through a partnership established by Babson and a grant funded by the Ewing Kauffman Foundation and the Ford Foundation, to create innovative cases and curriculum focused on black entrepreneurs and minority-owned businesses. Last summer, Dionne worked closely with the Blank Family Foundation in order to develop an entrepreneurship curriculum for a new entrepreneurship high school in Atlanta. She also assisted

Meet our “global ambassadors.” Under the auspices of the Glavin Center for Global Management, they are forging relationships in Asia, Latin America, and Europe and expanding Babson’s brand and reputation around the world. Although the types of partnerships formed by each of the directors of our three institutes are unique to their regions of the world, the impact across the Babson community—faculty, students, and alumni—is universal. J.P. Jeannet, director of the Glavin Center for Global Management and direc-

partnerships for Babson with leading institutions in each European country. Ed Cale, the outgoing director of the Institute for Latin American Business (ILAB), says his goal is to “get as many people exposed to Babson as possible, because every time they are, they walk away sold on Babson.” The two most significant developments for ILAB in the last year were the successful Symposium for Entrepreneurship Educators (SEE) program at INCAE in Costa Rica, the number-one rated MBA school in Latin

U.S. and abroad through cultural arts education. Through a sustainable for-

Atlanta HBCU faculty members in developing case curriculum, and creating

tor of the Europe Institute, sees his role as “solidifying global thinking in the Babson

profit/not-for-profit hybrid, we will build the first high-end African Arts Institute

outreach programs to link students and faculty members at the college and high

community.” The Glavin Center does this in three ways: building strategic partner-

and Cultural Resort devoted entirely to promoting Pan-African Arts.” As a dance

school levels. Throughout her Babson education,

ships with top institutions; supporting global concentrations at both the under-

J.P. Jeannet F.W. Olin Distinguished Chair in Global Business

artist, Dionne is all too aware of the financial and operational constraints that

Dionne has creatively integrated her experiences and opportunities with her

graduate and graduate level; and building the capability to provide every Babson

America, and the negotiation of a joint Master of Science program with Tec de Monterrey in Mexico, one of the largest and best engineering schools in Latin America. According to Cale, this joint MS has the potential to become a million-dollar revenue program for Babson. On the horizon,

plague arts organizations. At Babson, Dionne is getting the education, the

goal to develop a business that will significantly increase the impact and accessibil-

student with an international experience. The Europe Institute has negotiated five

Ed expects to leverage Babson’s entrepreneurship expertise through more SEE

Robert Eng Associate Professor, Marketing

experience, the connections, and the skills to make her vision a reality.

ity of the arts across geographic and socioeconomic boundaries.

Honors Student to Fulbright Scholar to Wall Street

Julian Simcock ’05

At Babson, Julian Simcock found the entrepreneurial mind-set and strong business education framework that he expected. But he also discovered the encouragement, latitude, and support to develop his liberal arts interests and ideals. As an Honors student, he took courses in Shakespeare and political science at St. Andrew’s University in Scotland. Under the guidance of one of Babson’s renowned creative writing professors, Mary O’Donoghue, Julian wrote a historical fiction piece about Octavian Augustus, the founder of the Roman Empire, for his honors thesis. He also co-founded the

alliances with leading European business schools in the last 16 months through a concept J.P. calls exchange currency. For example, MBA enrollments at one institution could be traded for undergraduate enrollments at another institution. J.P.’s goal for the next 12-15 months is to complete the roster with one or two

Dionne Thomas-Ahad M’06 Two-year MBA Program

Babson Literary Magazine, a uniquely creative forum for artistic thought on campus. In the summer of his junior year, Julian joined the annual Babson trip to South Africa to teach entrepreneurship to South African teenagers. This experience allowed Julian to better understand the influence that entrepreneurship has as a powerful force in the alleviation of economic and social challenges. This insight formed the basis for the Fulbright project which he will complete in South Africa.

STUDENT

Julian’s future plans reflect his diverse interests and capabilities. He is developing a business plan for a biodiesel start-up plant in Nebraska, working with the United Nations-affiliated organization Millennium Promise to rid the sub-Sahara of extreme poverty, and he is working toward a degree in economic development at the University of Cape Town. Upon completion of his Fulbright scholarship, he will return to New York to fulfill a two-year commitment with Goldman Sachs.

Ethics in All Things

programs in Latin America. In Asia, Bob Eng says his proudest achievement is “ensuring that Babson has access to the most prestigious schools in Asia (Tsinghua in China, Hitotsubashi in Japan, and the Indian Institute of Management at Bangalore), and that they see that Babson brings them tremendous value.” Last year, Babson’s recognized

expertise in entrepreneurship education resulted in a partnership with Dreamgate, a government supported organization in Japan that has responsibility for building the country’s entrepreneurship education. In China, the Asia Institute is currently seeking to expand Babson’s brand recogni-

tion with a consortium of “up and coming” educational, business, and government institutions that have the commitment and resources to develop quality entrepreneurship education. The ultimate goal is to “position Babson as the authority in entrepreneurship education in the region.”

Dr. Moland’s belief that ethics is about

on how well they incorporate ethical deci-

habits and mind-set, not just big decisions. “The way you talk to your colleagues, the

sion making into business situations. Last spring, Dr. Moland received a

F A C U LT Y

“I’ve never been the sort of philosopher who wants to stay in the ivory tower of theoretical research, but rather one that

Lydia Moland Assistant Professor of Philosophy Arts and Humanities

Edward Cale Professor, Information Technology

likes to see how ethical frameworks operate in students’ lives and how they per-

way you treat your customers, the way you treat people over whom you have author-

residential fellowship from the American Academy in Berlin that will further

ceive ethical systems playing out in their own decisions.” In her three short years at Babson, Dr. Lydia Moland has played a leading role in the redevelopment of the College’s ethics curriculum. Integrating ethics throughout the curriculum rather than treating it as a separate class is fundamental to

ity, all of these things have ethical aspects to them,” she says. Dr. Moland is working to integrate ethical principles not only into a variety of courses but also cocurricular experiences such as the Coaching for Teamwork and Leadership Program (CLTP), where students are assessed and receive feedback

distinguish her as a thought leader and extend the Babson brand in the international academic community. Next year, Dr. Moland will be integrating her global experience to enrich her work with Babson students back on campus.

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BABSON COLLATERAL—SAMPLE BACK COVER

eg Vision Babson College will be the globally recognized leader in entrepreneurial management

2003 - 2004 Executive Education Progr am Offerings education. We will be known for thought leadership that advances management prac-

tice and theory. We will be respected as an academic community of committed, diverse, and highly qualified students, faculty, and staff. Our innovative management programs will be recognized for excellence. Babson graduates will demonstrate entrepreneurial MATERIAL CULTURE

and ethical leadership in their professions and communities throughout the world. WORLD RELIGIONS IN EVERYDAY LIFE MASS MEDIA COMMUNICATION THEORY INTERPERSONAL COMMUNICATION INTERMEDIATE MACROECONOMICS

Mission

MONEY, BANKING & THE ECONOMY

Babson College educates men and women to be entrepreneurial leaders in a rapidly INDUSTRIAL ORGANIZATION & PUBLIC POLICY

changing world. We prepare them to identify and initiate actions that SCAMSopportunities AND FRAUDS IN GOVERNMENT result in genuine accomplishment.

TECHNOLOGIES & THE MARKET ECONOMY ECONOMICS OF COMPETITIVE STRATEGY

Our innovative curricula challenge students to think creatively and across disciplinary ACCESS POTENTIAL FOR EXCELLENCE IN YOUR EMPLOYEES

boundaries. We cultivate the willingness to take andSTUDIES manage risk, the ability to energize WOMEN'S CARIBBEAN REVOLUTION HISTORY others toward a goal, and the courage to act responsibly. INTERMEDIATE JAPANESE

Our students appreciate that leadership requires knowledge as well as a ADVANCED technical JAPANESE sophisticated understanding of societies, cultures, institutions, and the self. They welINTERNATIONAL LAW VICTORIAN LITERATURE come the challenge of learning continuously and taking responsibility for their careers. SPY NOVEL Our students will be key contributors in theTHE world’s established enterprises as well as

emerging ventures.

VIOLENT VOICES:LITERATURE ON THE EDGE HAUNTED HOUSES & DANGEROUS DESIRES

PROBLEM & SOFTWARE DESIGN At Babson, we collaborate across disciplines and SOLVING functions to create knowledge and COMPUTER AND NETWORK SECURITY

apply integrative solutions to complex problems.

ADVANCED WEB DEVELOPMENT WEB TECHNOLOGIES We reach across institutional and geographic boundaries to forge relationships with

individuals and organizations who share ourEXISTENTIALISM commitment to excellence and innovation. NATIVE AMERICAN POLITICS JUSTICE, REVENGE & DEFEAT PSYCHOLOGY OF CREATIVITY DISCRETE MATH APPLIED STATISTICS CRYPTOLOGY BUSINESS FORECASTING TECHNOLOGY IN AMERICA'S FUTURE INTRODUCTION TO METEOROLOGY NATURAL DISASTERS SOCIAL DEVIANCE & CONTROL CRIME&PUBLIC POLICY

bi SOCIAL PSYCHOLOGY

INTERMEDIATE SPANISH ADVANCED SPANISH

ART,RELIGION & POLITICS IN ANCIENT EGYPT 19TH CENTURY EUROPEAN ART

BBabson a b s o n PPark, a r k , MA M A02457-0310 0 2 4 5 7 - 0 3 1 0 Phone , 1 - 7 8 1 781 - 2 3· 235 9 - 5· 21200 6 8 , wwwwww.babson.edu .babson.edu

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MBA COLLATERAL

General Information

Technical Information

mg

Measurements: 8 1/2" x 11": Logotype Size: 76 points, Babson font.

Colors Babson Green: PMS 3425U / Black. entrepreneurship

(en`tre*pre*neur"ship) A way of thinking and acting that creates value. The pursuit of opportunity f o r g r o w t h in the individual, business, a n d society.

Executive Education Silver: PMS 8381 Metallic.

Type Defined in Style Sheets.

Template QuarkXPress

Creating o n e’s o w n path to success.

File Name: MBA_Grid_Temp.qxd Master Pages: Define for Front Covers, Back Covers, 2-Column and 3-Column text pages.

I n n o v a t i o n

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MBA SAMPLE SPREAD

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FOR

DETAILED PROGRAM INFORMATION :

w w w. b a b s o n . e d u / m b a / p r o g r a m s

opportunity

(op`por*tu"ni*ty) n. A favorable or advantageous circumstance, a c h a n c e f o r a d v a n c e m e n t : from the Latin o p p o r t u n u s —to see coming toward port.

A MELIA LANDERS M’04

CONSIDERING THE OPTIONS

TWO-YEAR MBA P ROGRAM

Babson offers several academic alternatives,

B.A., INTERNATIONAL RELATIONS

each leading to the Master of Business

BOSTON UNIVERSITY

Administration degree.Full-time students can opt for the Two-Year MBA or One-Year

“Babson truly sets the stage for almost any kind of com-

MBA program, while those preferring

pany experience. No hard barriers are drawn between

to continue their jobs can choose the

business disciplines, so it’s very much like the real

Evening MBA or Fast Track MBA. Each

world. For example, in a particular class you might

has distinct advantages and presents a

discuss a single management problem from the mar-

significantly different set of opportuni-

keting, accounting, and ethics perspectives. This makes

ties. They are designed to accommodate

learning more efficient by minimizing the redundan-

a variety of personal and professional

cies that occur when you learn about each discipline

needs and lifestyles while delivering a

separately. It’s also important from the standpoint of

world-class management education.

helping you develop a cross-functional mindset. I’ve really been impressed with the faculty at

We give you the opportunity to select the program that best matches

Babson. Most of my professors have significant experi-

your personal goals and lifestyle, as well

ence in business as well as the academic world, and

as opportunities to further shape it to fit

they bring that personal experience into our classroom

your own career objectives. You can

discussions. Those discussions are frequently dynamic

pursue a Career Intensity Track in tech-

and challenging because there is a strong emphasis on

nology, finance, or entrepreneurship that

learning through participation and interaction. I am

incorporates significant experiential

inspired and challenged every day by my peers, and

learning in the respective discipline, or

have learned a lot from them. Although we do com-

use any of our Career Context guides to

pete in many ways, the environment at Babson is very

identify the most appropriate electives

collaborative. It really is a close-knit community.”

in your chosen field, as well as complementary co-curricular activities. Our faculty, executives-in-residence, mentors, and alumni will gladly advise you based on your career objectives and their own firsthand experience.

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EXECUTIVE EDUCATION COLLATERAL

General Information

Technical Information

eg

Measurements: 8 1/2" x 11": Logotype Size: 76 points, Babson font.

2003 - 2004 Executive Education Progr am Offerings

Colors Babson Green: PMS 3425U / Black. Executive Education Silver: PMS 8381 Metallic.

Type Defined in Style Sheets.

Excellence

Template QuarkXPress File Name: EXED_Grid_Temp.qxd Master Pages: Define for Front Covers, Back Covers, 2-Column and 3-Column text pages.

ACCESS POTENTIAL FOR EXCELLENCE IN YOUR EMPLOYEES

Gain not only the knowledge but also the mindset that will help make you a leader whose entrepreneurial thinking maximizes vision and agility in your organization.

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EXECUTIVE EDUCATION COLLATERAL—SAMPLE SPREAD

Leadership and Influence

I thought it was one of the most thought-provoking and useful classes I’ve ever had. When I went back to work, I immediately made a difference by using my new skills. — Thomas J. Ryan — Superintendent, Wire Operation, HC Stark Inc.

October 12-17 2003, December 3-8 2003, February 11-16 2004 How Will I Benefit From the Executive Education Program at Babson College?

Is Coffee is Available in the Cafe? Umbraculi bonieret lousa, iam

Are There Accomadations for Students Nearby Campus?

Umbraculi deciperet medusa, iam

lascivius chirographi fermentet tremulus

Umbraculi bonieret lousa, iam lascivius

catelli, ut saeto. Medusa, quamquam

chirographi fermentet tremulus catelli, ut

lascivius chirographi fermentet tremulus

matrimonii senesceret perspicax umbraculi.

saetosus quadrupei corrumperet zothecas,

catelli, ut saetosus quadrupei corrumperet

Syrtes praemuniet incredibiliter fragilis rures,

semper tremulus.

zothecas, semper tremulus umbraculi aegre

etiam catelli deciperet satis perspicax chi

neglegenter amputat saburre, et pretosius suis spinosus praemuniet optimus fragilis oratori,

What is the Class Size?

agnascor oratori. Caesar corrumperet

semper plane verecundus ossifragi vocificat

Fragilis matrimonii spinosus

agricolae. Suis comiter insectat vix utilitas

gulosus suis, iam fiducias satis divinus

praemuniet agricolae, semper zothecas

fiducias, quamquam matrimonii suffragarit

senescere della gertiuti.

miscere apparatus bellis. Catelli vocificat

lascivius ossifragi, iam saburre spinosus

utilitas quadrupei. Chirographi fermentet

circumgrediet Aquae Sulis, quod Octavius

quamquam matrimonii senesceret perspicax

zothecas, ut vix adfabilis umbraculi

neglegenter vocificat optimus fragilis

umbraculi. Syrtes praemuniet incredibiliter

neglegenter praemuniet quadrupei.

agricolae. Quadrupei lucide imputat

fragilis rures, etiam catelli deciperet satis

Verecundus suis infeliciter suffragarit rures, et

Medusa, quamquam matrimonii senesceret

perspicax chirographi, ut saburre divinus

optimus quinquennalis concubine

perspicax umbraculi. Syrtes praemuniet

insectat Augustus, et adfabilis quadrupei

incredibiliter lucide iocari chirographi.

incredibiliter fragilis rures, etiam catelli

Quadrupei lucide imputat Medusa,

vocificat saetosus fiducias, ut incredibiliter

deciperet satis perspicax chirographi, ut

fragilis oratori senesceret lascivius catelli, et

When is Payment Expected?

saburre divinus insectat Augustus, et

rures agnascor oratori. Caesar corrumperet

Umbraculi bonieret lousa, iam lascivius

adfabilis quadrupei vocificat saetosus

agricolae. Suis comiter insectat vix utilitas

chirographi fermentet tremulus catelli,

fiducias, ut incredibiliter fragilis oratori

fiducias, quamquam matrimoni frentillo

Quadrupei lucide imputat Medusa,

senesceret lascivius catelli, et rures agnascor

grappi junoes.

quamquam matrimonii senesceret perspicax

oratori. Caesar corrumperet agricolae. Suis

umbraculi. Syrtes praemuniet incredibiliter

comiter insectat vix utilitas fiducias,

Who Teaches the Course?

fragilis rures, etiam catelli deciperet satis

quamquam matrimoni frentillo grappi

Rures agnascor cathedras, et

perspicax chirographi, ut saburre divinus

junoes. Aaetosus quadrupei corrumperet

adlaudabilis rures fermentet satis gulosus

insectat Augustus, et adfabilis quadrupei

zothecas, semper tremulus umbraculi aegre

quadrupei. Fiducias divinus iocari

vocificat saetosus fiducias, ut incredibiliter

neglegenter amputat saburre, et pretosius

verecundus zothecas, quamquam apparatus

fragilis oratori senesceret lascivius catelli, et

suis spinosus praemuniet optimus fragilis

bellis amputat oratori appoliani de fertoid.

rures agnascor oratori. Caesar corrumperet

oratori, semper plane verecundus ossifragi

agricolae. Suis comiter insectat vix utilitas

vocificat gulosus suis, iam fiducias

Vix tremulus concubine corrumperet catelli, et cathedras insectat ossifragi, iam

fiducias, quamquam matrimoni frentillo

utilitas umbraculi corrumperet agricolae,

grappi junoes. Aaetosus quadrupei

etiam plane saetosus ossifragi iocari syrtes.

corrumperet zothecas, semper tremulus umbraculi aegre neglegenter amputat saburre, et pretosius suis spinosus praemuniet optimus fragilis oratori, semper plane verecundus ossifragi vocificat gulosus suis, iam fiducias satis divinus senesceret.

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Conubium santet catelli. Fiducias imputat satis pretosius concubine, et rures

C o l l at e r a l

L i t e r at u r e


I Babson

Park,

Wellesley

MA

02457-0310

Phone:

781路235路1200

www.babson.edu


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