COMMERCIAL ACTIVITIES DIRECTED TOWARDS OUR CLIENTS

Loyalty Rewards Programme

94% satisfied users

We obtain information on customer’s experience in a fast, affordable and anonymous way directly at the point of sale. The data are collected through a customer satisfaction survey that is completed at all points of sale of Bina Istra via an in-house application developed for this purpose. Using the touch-screen floor standing terminal, users evaluate the service by pressing the icon that best suits their experience.

The application we developed helps us to listen to the needs of our customers. According to research, this type of survey gives 20 times more feedback than usual surveys.

Relax zone for drivers

During the tourist season almost 3 million guests choose Istria as their preferred holiday destination. Over 95% of the guests travel by car and use the services of our Motorway.

During peak arrival days, the Rest Areas of the Istrian Motorway offer a relaxation zone where children can have a soft drink and ice cream, while their parents can relax over a short massage and a cocktail. To keep the oasis of relaxation complete, sand is laid, sun loungers and umbrellas are installed, and refreshing drinks are served. At the motorway stop, the true atmosphere of the beach was created, which inspired the enthusiasm of travellers who recognized hospitality and thanked them for the fantastic beginning of their vacation.

Driver support on Motorway by quad

In co-operation with the Red Cross, we initiated an action to assist drivers arriving by the Motorway during the summer traffic jams.

Namely, a Red Cross volunteer was slowly passing along the queues by quad and checked for people needing assistance. He paid particular attention to vehicles with more passengers, especially children. This action is very interesting and was implemented in Croatia for the first time. The action was happily accepted by parents with small children due to difficult driving conditions, such as high temperatures and long waiting times.