iKBBI EXCLUSIVE

EXCLUSIVE!

CURRYS PC WORLD IS UNVEILED AS THE LATEST iKBBI SPONSOR

The Institute of Kitchen, Bedroom & Bathroom Installers (iKBBI) is delighted to announce that Currys PC World has enlisted as the institute’s latest sponsor. This increases an already impressive portfolio of British and international brands, which support the aims and objectives of the government sanctioned organisation.

The three-year-deal will deliver significant benefits to iKBBI members, including access to dedicated business advisors both in-store and on the phone, together with access to a huge range of competitively priced white goods.

Additionally, and in line with the iKBBI’s initiative to support its members to develop a credible online presence, the sponsorship will provide members with IT products and specialist in-store advice and support from the company’s ‘Technical Knowhow Team.’

Speaking immediately after the collaboration had been agreed, iKBBI CEO Damian Walters said: “We’re absolutely thrilled to have attracted yet another world-class brand to support our mission and I’m confident that Currys PC World’s arrival will bring yet another great benefit to our members and of course the customers they serve.”

Damian continued: “The sponsorship will assist those members who operate in the B2C private sector in particular, providing them with a unique opportunity to offer their customers a wide range of kitchen appliances thereby strengthening their own proposition and USP within this fiercely competitive marketplace. Additionally, it will help our members to select and use the right technical hardware to enable them to operate an efficient and modern service.”

Currys PC World’s Head of White Goods Marketing Zeena Hill, pictured with iKBBI CEO Damian Walters said: “We are delighted with our agreed collaboration with the iKBBI as it gives us access to a highly targeted and strategically important audience who we can genuinely help on a day-to-day basis, “We are delighted with our agreed collaboration with the iKBBI as it gives us access to a highly targeted and strategically important audience who we can genuinely help on a day-to-day basis. Our goal is to support iKBBI members in giving them access to thousands of products with business account benefits and to help their customers find the right appliances for them.”

whilst helping to improve their business and customer product choice. We look forward to a long and mutually beneficial relationship, offering an extensive range of products and services. Our goal is to support iKBBI

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... cont “We’re absolutely thrilled to have attracted yet another world-class brand to support our mission and I’m confident that Currys PC World’s arrival will bring yet another great benefit to our members and of course the customers they serve.”

members in giving them access to thousands of products with business account benefits and to help their customers find the right appliances for their needs.”

Currys PC World are part of Dixons Carphone plc, Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 11 countries. Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and Knowhow.

Combining Dixons Retail’s successful and sustainable multi-channel approach to electrical retailing, with Carphone Warehouse, one of Europe’s largest independent telecommunications retailers, Dixons Carphone plc began trading as a merged entity on 7 August 2014.

For more information about Currys PC World, please visit www.currys.co.uk www.pcworld.co.uk Follow us on: @curryspcworld