Big Arrow | Expanded Marketing Services

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“Canwehelpyougetfurther,faster?”

Wearealimited-engagement communicationsagencythataccelerates marketreadinessbycombiningstrategic insight,agility,andcreativepower

WhatMakesUsUnique

Wehavesignificantexpertiseinhealthcare –specificallyinRare&Care.

Rare:Thescientificrigorbehindrare diseasesandadvancedtherapeutics. Care:Thehumanexperience–patient needs,advocacy,caregivers,payers,and clinicians

Weareexperienced,fast,andtherefore cost-effective,especiallyforentrepreneurial teamswhooperateundertighttimelinesand resourceconstraints

Weenableclientswithlimitedmarketing resourcestoacceleratemarketreadiness, particularlyinearlyorpre-commercial phases

WhatWeDoForYou

Weactasanagileextensionofinternal resources,withcapacityto:

identifynewpatients,customers,or segments expandmarketshare,anduncovernew opportunitiesforanexistingtherapy

Useustoincreaseusagewithinexistingbase, or promotepersistence,adherence,and retention.Eachengagementishigh-impact, designedforustomovefast,thenmoveon

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HowWeDoIt

Processispurpose-builtforlean,fast-movingBioTech andscientificorganizationsadvancingnoveltherapies inrareandcomplexdiseasespaces wherescientific rigor,clinicalnuance,andhumanexperienceis essentialtoacceleratemarketreadiness

Webeginbyimmersinginyourscience,clinical program,anddiseaselandscapeinparallelwith understandingbusinessobjectives,marketreadiness milestones,andstrategicimperatives

DefinetheOpportunities

Wedefinethefullopportunityspace:

→ Patientjourneys includingdiagnosticpathways

→ Clinicianbehaviorsandscientificexchangedynamics

→ Advocacyecosystems patientgroups,policy influencers

→ Institutionalbehaviors–thebuyingprocess,market access

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Wedevelopstrategicframeworksthatintegratescientific rigorandmarketinsight:

→ Positioningandvaluenarratives

→ Messagingplatforms

→ Go-to-marketstrategies

→ Brandarchitecturethatsupportslong-termscientific credibility,engagementandexpansion

Wedrivehigh-impactexecutionacrossaudiencesand channels:

→ Scientificcontent:diseasestateeducation

→ HCPeducation:peer-to-peerprograms,congress engagement

→ Patientandcaregivercommunications:empathydriven,compliant,andclear

→ Advocacypartnerships:creatingvalueand reputationwithtrustedvoicesintherarecommunity

→ Stakeholderengagement:payers,policy,andKOLs

→ Cross-channelcampaigns:integratingdigital,inperson,andscientificplatforms

Asreadinessaccelerates,wehelppreparewhat'snext:

→ Scale-upofinternalteams:marketing,medical affairs,fieldengagement

→ Transitioningknowledge,tools,andstrategic frameworks

→ Equippingyourorganizationtosustainleadershipin rareandemergingmarkets

→ Weleaveafoundationbuiltonscientificintegrityand marketinsightsalignedtoaccelerategoalsand advancesuccessfulcommercialization

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