Client:
The Big Cat Sanctuary – Kent, United Kingdom.
Campaign:
• Win a Luxury Staycation at the Big Cat Sanctuary
• Win a 6 day safari to Kenya including lion tracking with Giles Clark
Dates:
Started Friday May 29th to Saturday 20th June
Fundraising target, set by the charity:
£17,000 (inclusive of uWin fees @ 20% and card fees.
Fundraising total achieved:
£22,030 (inclusive of uWin fees @ 20% and card fees)
What we did:
We worked closely with the Sanctuary to understand their audience and needs, creating content for both a paid marketing campaign for uWin channels and for use by the Sanctuary in their own social media. This included a variety of static posts, slideshows and videos for Facebook, Twitter and Instagram as well as for their newsletter and uWin website sign-ups. With regular liaison with the client over Zoom, email and phone we kept them in close touch with our marketing activity as well as with the progress of the campaign and by establishing a collaborative team approach with the charity we exceeded their target by just over £5,000.
They said:
“Working with uWin has given us a platform to raise thousands of £’s at a time when fundraising is crucial for us to keep caring for our cats and sustaining the conservation programmes we support. Jamie and his team have been a pleasure to work with, driven, professional and committed to helping us reach and smash our targets. We’ll certainly be partnering with uWin again in the future”.
(James Hanaway, Head of Partnerships, BCS)
Competition Winners:
Linda S Janine H
"Woo Hoo!!!!!!!!!!!!!!!!!!!!! Amazing news – can’t believe I won. So nice to have some good news in these strange times."
(Janine H, uWin Competition Winner)
"Oh my goodness!! I've only just checked my emails. how amazing!! That's wonderful news.
(Linda S, uWin Competiton Winner)
(Giles Clark, BBC Presenter - Instagram post.)