MY PLAN TO SELLING YOUR HOME FOR TOP DOLLAR
"A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”
–
WARREN BUFFETT CHAIRMAN AND CEO BERKSHIRE HATHAWAY
INC.
Thank you for considering me and my company to interview for the job of selling your home I know you have many choices, however, I’m confident my proven local expertise, combined with the unmatched resources of Berkshire Hathaway HomeServices Troth, REALTORS®, will help ensure you obtain the highest sales price and best terms for your property
I am confident in my abilities, backed by the strength of my company, to successfully assist in the sell of your home
This proposal outlines the steps we will take, and begins identifying the data we’ll use to achieve success together We'll review the selling process and answer any question you may have.
In reviewing my comprehensive marketing program, you will see I’ll balance a strong online presence with tireless networking to drive buyers to your property With my experience, I know how to market your home’s appeal to a wide range of prospective buyers
I truly appreciate the opportunity to successfully represent you in the sale of your home.
Sincerely,
Aligning with one of the most powerful names in business can make all the difference when presenting your home to buyers
When our name goes on a real estate sign, it means something. It’s a promise of trust, integrity, stability, longevity and the highest standards of work. And we don’t take that promise lightly. Berkshire Hathaway HomeServices is the name buyers and sellers trust .
We recognize that life has many stages. From big, loud moments you'll always remember, to quiet, small moments you'll never forget.
From the first home you'll ever buy to the one home you'll have forever.
The forever value within our brand means that we're not here to just help you during one real estate transaction. As trusted advisors, we extend value, skills and advice not only before or after a transaction, but also throughout your entire life. No matter where you find yourself in life, Your Forever Agent® will be there.
“ HomeServices will be around tomorrow, next week, next month, and a century from now. If you're making an investment in what could be the most important asset you'll ever have, you should want to know that if you have any questions about anything, that you don't find a sign on the door that says "out of business.” That will never happen with HomeServices.”
– WARREN BUFFETT CHAIRMAN AND CEO BERKSHIRE HATHAWAY INC
c o m m u n i t y
rich history.
Since 1957 the Troth family has been serving the real estate needs of buyers and sellers in the Antelope Valley. We are 3rd generation family-owned and operated by local Brokers with over 60 years combined local Real Estate Knowledge
A strong local presence. We have the highest “ per agent” productivity of any real estate company in the Antelope Valley with approximately one out of every eight homes purchased in the area is through BHHS Troth REALTORS®
A connection to the community. We support many local community organizations with our sales professionals being actively involved in making our community a better place to work and live Annually we donate to local military families in need of help and support; in December of 2021 our office donated over $11,000 to Airmen and Women and their families at Edwards Air Force Base.
ALIGNING YOUR GOALS WITH THE HOMESELLING
Selling a home typically includes the following elements. I will be your resource and guide through every step from 'Just Listed' to 'Sold'.
Determine your needs and priorities
Discuss a customized Marketing Plan
Establish Pricing Strategy
Complete home enhancement recommendations
Carry out scheduled marketing activities
Show the property to brokers and prospective “qualified” buyers
Communicate with you on a regular basis
Monitor results of marketing activities
Modify Marketing Plan and Pricing Strategy as necessary
Buyer’s real estate professional presents offer
Discuss and clarify proposed terms and conditions
Negotiation; possible counter offers
Reach final agreement
Deposit of buyer’s earnest money
Sign documents
Title search, preliminary title report to buyer inspections
Removal of remaining contingencies
Buyer’s final walk-through of property
Loan funding/balance of funds from buyer
Recording of title
Relocation of seller, possession of property by buyer
Help you find your next home or relocation, as needed
Provide resources for other after-sale homeowner needs
Selling your property means careful orchestration of advertising, marketing and public relations to attract both prospective buyers and other real estate agents.
Using the information we know about buyers that we will review next, our goal is to reach precisely the right target audience through key local, national and digital media. We also target real estate agents that will bring their prospective buyers to your home. No other real estate company comes close our reach.
We also have a professional Marketing Department is located inhouse, available to assist in the customized marketing of your home. We will take a look at some of these materials.
Aligning with one of the most powerful names in business can make all the difference when presenting your home to buyers
When our name goes on a real estate sign, it means something. It’s a promise of trust, integrity, stability, longevity and the highest standards of work. And we don’t take that promise lightly. Berkshire Hathaway HomeServices is the name buyers and sellers trust. .
The National Association of REALTORS statistics show that 93% of home buyers use the internet to help them with their home search.*
p h o t o g r a p h y & v i d e o
The photography of your home will highlight your property’s features to attract buyers searching for a home like yours It has also been shown to increase the buyers perceived value of the home
Video is one of the most popular forms of content in the world A professional, quality-branded video can be created and distributed to potential buyers highlighting your homes' unique features
our local MLS, but into the larger CRMLS, which will get exposure to buyers over a large region of California. Our extensive syndication network automatically pulls information from the MLS and feeds your property to the most viewed real estate sites in the world.
Your home will be given a property website where all professional photos, video and property information will be showcased.
A behind-the-scenes look at your home before it even hits the market Your home will be advertised to our agents who may have a buyer interested long before we even go on the market.
A grand entrance to showcase your property to the Real Estate Community.
New Listing email announcements are eye-catching, nformative and emailed directly to the local real estate community for maximum marketing exposure nteractive links allow the recipient to learn more bout your home with just one click
Email announcements feature: Property photos
Property address and price
Detailed description of your home
•Property links
•Contact information
s o c i a l m e d i a
Social Media Marketing - Just Listed, Open House, On the Market
In addition to the Adwerx ads that will run online, your property will be advertised on both my social media channels, as well as, the BHHS Troth, REALTORS® social media pages
By listing your property with BHHS Troth, REALTORS® your property will get powerful digital marketing through our exclusive relationship with CHALK Digital. These ads get shown directly to potential buyers in the area.
CHALK uses online data to target ads for your home toward local people who are potential buyers. This includes people who have searched for homes, used mortgage calculators, searched for moving companies, etc Ads for your home follow potential buyers everywhere they go on the web
CHALK sends daily marketing reports to show the results of your home's ad
Direct mail pieces are a great way to advertise your property to the surrounding area These custom-designed cards showcase your property providing all the necessary information to attract buyers to your home
Property flyers are an easy way to stay top-ofmind with buyers as they can easily view a snapshot of the house They can also access your property's website simply using the QR code
Aligning with one of the most powerful names in business can make all the difference when presenting your home to buyers.
When our name goes on a real estate sign, it means something. It’s a promise of trust, integrity, stability, longevity and the highest standards of work. And we don’t take that promise lightly. Berkshire Hathaway HomeServices is the name buyers and sellers trust .
The buyer for your home may emerge from outside your local market or region To provide you with the largest return on your investment, your home must be exposed to the greatest number of prospective buyers. We reach up to 6 million unique users monthly through our syndication network Berkshire Hathaway HomeServices network listings appear before a highly affluent audience around the world
When selling your home, we deliver maximum exposure to the right audience.
The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we will be where the action is We frequently evaluate our syndication alliances and geographic targets to place network listings in front of the greatest number of high-net-worth consumers seeking homes in the U S
Our global website, BerkshireHathawayHS com, gives international shoppers a robust search experience of U S real estate translatable in 12 languages
Our global syndication strategy capitalizes consumer preferences and search patterns to keep Berkshire Hathaway HomeServices network listings in front of the world’s serious and qualified home buyers
When it comes to pricing your home, setting it at or slightly below market value will increase the visibility of your listing and drive more buyers your way. This strategy actually increases the number of buyers who will see your home in their search process.
Lost value Decreased buying power
Deters potential buyers because they think something is wrong
Sits on market longer Deters potential buyers
Price drops can send the wrong message
ENSURING IT'S READY FOR BUYERS
It is
buyers. The following can interfere with a buyer s perception of a property:
Exterior:
• Clutter
• A lawn in need of mowing
• Untrimmed hedges and shrubs
• Dead and dying plants
• Grease or oil spots on the driveway
• Peeling paint
• Anything that looks old or worn
Interior:
•Worn carpets and drapes
• Dirty windows, kitchen, baths
• Clutter
• Pet and smoking odors
• Peeling paint, smudges or marks on walls
These tips can help your home make the best impression when previewed by real estate agents or shown to prospective buyers:
Exterior:
• Remove toys, newspapers, yard tools and other clutter
• Tidy up and pick up after pets
• Park vehicles in the garage or on the street, leaving the driveway clear
• Add color with flowers and potted plants.
Interior:
•Make beds, clean up dishes and empty wastebaskets
• Remove clutter throughout and put away toys
• Freshen the air with potpourri or by baking bread, deodorize pet areas and set the thermostat to a comfortable temperature.
• Do a quick vacuuming and dusting
• Arrange fresh flowers throughout the house
• Turn on the fireplace (when appropriate)
• Play soft background music
Local expertise with worldwide experience.
Whether you are relocating across town or across several time zones, you can rely on Berkshire Hathaway HomeServices Troth, REALTORS®' relocation team to guide you Our experienced relocation agents will help make your transition as smooth and worry-free as possible.
We know that every relocation is unique; we'll listen to you and develop a plan specifically tailored to your needs.
Questions about a neighborhood or community information? We have answers Need to buy or sell remote? No problem, we've done that before Along with being local real estate experts, we also know and live in the area - we're here to help every step of the way
We've got your bases covered! Our relocation agents have done this before We understand the particular details of military transfers and are committed to delivering top service to our service men, women and their families.
We work hand-in-hand with your corporate representative to ensure that you receive every benefit available to you. Let us take care of those details so that you're free to handle what you need
Proudly partnered with the following Relocation Companies: Aries - Altair Relocation - BGRSOdyssey Relocation - Sirva Relocation Allegiance - ARC Relocation - Bristol Global - CapRelo - CartusGlobal Mobility - Graebel - HomeServices Relocation - Lexicon Relocation - Morreale Relocation - Relo Direct
I hope you ’ ve enjoyed the insights and information in this presentation and I look forward to working with you on this next chapter of your life
Your Real Estate Trusted Advisor,
