BHHS Troth Marketing Offerings

Marketing is Key; We Have the Tools.

At Berkshire Hathaway HomeServices Troth, REALTORS®, we believe your time is best spent building relationships, closing deals, and growing your business—not worrying about marketing.

That’s why we provide high-impact marketing tools and hands-on support to elevate your brand and give your listings the professional exposure they deserve.

From digital advertising to polished print materials and social media strategies, our marketing tools help agents stand out in a competitive market.

Whether you're launching a listing, farming a neighborhood, or looking to take your business to the next level, we’re here to make sure you never have to do it alone.

This flipbook is your guide to the marketing services and resources available to you as part of the BHHS Troth family—designed to empower your success, every step of the way.

Mark Troth and Jodie Shepherd-Troth Co-Owners / Brokers Berkshire Hathaway HomeServices Troth, REALTORS® “Serving the Antelope Valley since 1957."

Contents: In-House Marketing Team Agent Branding Agent Individual Branding Agent Website Announcement Package Building Business CRM & Email Marketing Digital & Social Media Marketing Farming Additional Business Tools Listing Marketing Coming Soon Just Listed Open House Just Sold Testimonial Tree Agent Testimonials

In-House Marketing Team Real Marketing Professionals - Here for You. Marketing isn’t an option - it’s expected. The great news is, at BHHS Troth, REALTORS®, you’re never on your own when it comes to marketing.

Of course you get all the tools that come with working for a powerful brokerage like Berkshire Hathaway HomeServices. But sometimes, you need something personal, not found in a library of content. That’s why, in addition to all of our corporate-provided tools, we have our dedicated in-house marketing team.

Whether you’re promoting a new listing, building your personal brand, or looking for creative ways to stay top-of-mind in our community, we’re here for you.

We don’t believe in one-size-fits-all. We offer personalized support to help you navigate every aspect of your real estate marketing—from farming content to sponsoring your child’s sports team or advertising in the local school play program. If it helps your business grow, we’re here to help make it happen.

At BHHS Troth, you’re not just getting a company name and corporate tools — you’re getting a full-service marketing partner who’s invested in your success.

Your Marketing Team Tessa Bresnahan Marketing Director

Jamie Maruca Marketing Assistant

Agent Branding Individual Branding A strong personal brand, paired with the power of the Brokerage brand, is the foundation of long-term success in Real Estate. At BHHS Troth, REALTORS®, we help you develop a professional, consistent image that builds trust, creates recognition, and positions you as a leading local agent.

Our company provides comprehensive branding tools and resources designed to help both new and experienced agents create a professional, memorable image that resonates with clients and sets them apart. Here’s a look at the branding support we offer to help agents establish and grow their unique identity: Subsidized Headshot We cover a portion of the cost for a professional headshot, ensuring agents have a high-quality, polished photo to use across all marketing materials.

Custom Email Signature A professionally designed email signature ensures every message you send reinforces your brand and contact information with a clean, cohesive look.

Personal Logo Want to stand out even more? We offer guidance and design assistance for agents looking to develop a custom personal logo that reflects their individual brand style.

Business Cards Of course you need business cards! We make it easy by helping you order cards that provide essential contact information in a sleek, professional format.

Agent Digital Audit It’s always good to run an audit; we assess agents' current online presence (Facebook, Instagram, Zillow, Google, etc.) and provide guidance to enhance and align their digital image across platforms. We will also suggest edits to optimize your pages to be found more online.

Headshots

Custom Signatures

Agent Branding Agent Website You will have multiple websites to choose from depending on what suits your business best. The websites we offer are all top-of-the-line and are equipped with the following capabilities: Tied to a CRM (client relationship management) program for streamlined client follow-up.

Integrated with the MLS database to pull the local IDX feed and highlight your listings.

Customizable for branding and custom pages, including blogs.

Listing Syndication to ensure your listings are displayed on popular sites such as Zillow and Redfin.

Adjustable registration prompt to capture leads visiting your website.

Customer account creation allowing for seamless communication between you and your clients.

Forwarded vanity domain, if applicable.

Agent Branding Your Agent Announcement Package You’ve got your brand dialed in—now it’s time to share the news! Joining BHHS Troth, REALTORS® is something to celebrate, and we’re here to help you make a strong, stylish first impression.

Our Agent Announcement Package is designed to help you proudly announce your exciting change in career to your sphere, colleagues, and community.

Whether it’s your first day in real estate or a fresh new chapter in your career, this package gives you the tools to spread the word across multiple channels with ease. Your Announcement Package includes: Social Media Graphic & Caption Eye-catching, professionally designed posts with ready-to-use captions make it easy to share your exciting news across Instagram, Facebook, LinkedIn, and more. We even customize the colors and messaging to match your personal brand.

Personalized Email or E-Card We’ll create a polished email announcement you can send to your contacts, past clients, and referral partners. It’s the perfect way to reengage your network and let them know you’ve made a powerful move.

Custom Postcard Mailer Prefer a personal touch? We’ll design a beautiful postcard introducing your new affiliation, complete with your contact info and branding. Just share your mailing list and we’ll handle the rest—or give you the files to print and mail yourself.

From inboxes to Instagram feeds, we’ll make sure everyone knows you’re part of the BHHS Troth family—and open for business.

Agent Announcement Materials

Building Business From Branding to Business Building Once your brand is in place, it’s time to put it to work. Building a thriving real estate business takes more than great listings—it takes consistent, smart marketing that keeps you top-of-mind and in front of the right people, every day. In this section, we focus on the tools and strategies that help you grow your pipeline, nurture relationships, and stay active in your market.

CRM & Email Marketing Tools Real estate is a relationship business—and consistent, thoughtful follow-up is what keeps your pipeline full. We provide agents with powerful CRM and email marketing tools to help you stay connected with your sphere, nurture leads, and never miss a moment to engage.

Whether you're following up after an open house, sending monthly newsletters, or checking in on a past client’s home anniversary, we have the platforms and support you need to keep your database working for you—day in and day out.

CRM Tools to Fit Your Style We offer access to multiple CRM options, so you can choose the system that works best for how you like to manage your contacts. Our team can help you get set up and import your database.

Email Marketing Made Easy Our CRMs include built-in email marketing capabilities so you can: Schedule drip campaigns and automated touchpoints Send newsletters and market updates Create custom email templates for events, holidays, and promotions Track open rates and engagement so you know what’s working Social Media & Digital Marketing Tools Your online presence matters more than ever—and at BHHS Troth, REALTORS®, we make it easy for you to show up, stand out, and stay consistent. Whether you're posting to Instagram or running a digital farming campaign, our tools and team are here to help you grow your brand and attract more business online.

Building Business Social Media & Digital Marketing Tools Cont’d Content Libraries & Social Media Tools We offer ready-to-use content libraries filled with real estate graphics, seasonal templates, and post ideas you can personalize and publish in minutes. Prefer to automate? Our scheduling platforms make it easy to plan and post across multiple channels without missing a beat.

Pre-designed social media content and templates Automated scheduling tools for hands-free posting Tips and training on what to post and when Digital Advertising Support We partner with trusted digital ad providers to offer agents access to targeted campaigns that get results. From geo-targeted farming ads to brand awareness campaigns that reach your sphere, we can help design and execute ads that keep your name front and center.

Custom ad design from our in-house team Farming campaigns to build local recognition Digital ads to re-engage your sphere or promote your services Google Business Page Coaching Google is the first place most clients search. We provide coaching and resources to help you claim, build, and optimize your Google Business Profile—improving your local SEO, boosting credibility, and helping you show up in client searches.

Building Business Farming Tools Consistent, targeted outreach is one of the most effective ways to build a strong real estate business—and farming is the foundation. Whether you’re focused on a specific neighborhood, your sphere of influence, or a niche market, we’ll help you develop and execute a farming plan that fits your style and your schedule. At BHHS Troth, REALTORS®, we encourage every agent to establish a farm—and we give you the tools and support to make it work.

Pick the Farming Method That Works for You: We understand that no two agents are the same, so we help you choose a method (or mix) that fits your strengths: Direct Mail Campaigns Digital Farming Ads Door Knocking & Face-to-Face Outreach Neighborhood Events & Sponsorships We Provide: A comprehensive Farming Guide to walk you through strategy, budgeting, and execution Help connecting with a title rep to pull targeted mailing lists Support with uploading and organizing your contact list for marketing Custom designs for mailers, flyers, and pop-by tags—ready to print or send digitally

Building Business Additional Business Tools We believe professionalism builds trust—and trust builds business. That’s why we equip our agents with the tools they need to confidently meet with buyers and sellers, stay informed on the market, and consistently deliver value.

Buyer & Seller Presentations Our professionally designed buyer and seller presentations are up-to-date with the latest post-NAR settlement language and great tools for prospecting.

Available to print or use digitally (email, display on TV/iPad).

Weekly Market Updates Our broker delivers a weekly local market update that you can: Share directly with your clients Use as a script or inspiration to record your own video update Request as a branded graphic from our marketing team for easy posting on social media

Listing Marketing Next Up: Marketing Your Listings Like a Pro Once you’ve built your brand and your business foundation, it’s time to shine where it matters most—your listings. At BHHS Troth, REALTORS®, we offer a full suite of high-impact marketing tools to help your listings stand out, attract the right buyers, and sell with confidence.

From social media buzz to polished print materials, every listing deserves a thoughtful, strategic rollout. In this section, you’ll discover the marketing support we provide to help you launch, promote, and close your listings with professional impact—every time.

Why We Offer Comprehensive Listing Marketing Support 97% of homebuyers use the internet in their home search process.(Source: National Association of REALTORS®, 2023) Listings with professional photography sell 32% faster and often for more money.(Source: Redfin) Homes with video marketing receive 403% more inquiries than those without. (Source: NAR / Virtuets) Social media is the #1 tool used by REALTORS® to generate quality leads, especially for listings. (Source: NAR, 2023 Technology Survey) Single property websites and online ads boost visibility and credibility, especially among millennial buyers—now the largest home-buying demographic.

You won’t have to guess how to go above-and-beyond for listing marketing. We have you covered with our Listing Marketing Best Practices.

A great tool to help you win listings too; show your Sellers your strategic plan!

Listing Marketing Coming Soon First impressions matter—and sometimes, the best marketing happens before a home even hits the market. That’s why we encourage agents at BHHS Troth, REALTORS® to take advantage of our Coming Soon Marketing to generate early interest, build anticipation, and start the momentum before Day One. Pre-Listing Buzz That Works: We provide AI prompts that have been perfected to help you write a stand-out listing description.

We email your Coming Soon listing to our entire agent network, giving your property early exposure to our local professionals who may have the perfect buyer waiting.

Our team helps you create a custom Coming Soon graphic for social media and email, tailored to match your branding and listing details.

Need a yard sign? Of course you do! Our Operations Department has that handled. We will get your signs ordered; just complete an internal “Sign-Up” form to have the sign installation taken care of.

Preferred Photography Partnership: Professional visuals are key to making a strong first impression. We’ve partnered with a trusted local photographer and videographer to offer preferred pricing for our agents—ensuring your listing shines without stretching your budget.

Listing Marketing Just Listed When your listing hits the market, timing and visibility are everything. At BHHS Troth, REALTORS®, we make sure your new listings are launched with maximum exposure and professional polish from day one. Once an agent completes our internal New Listing Form, the marketing machine kicks into gear—taking care of the details so you can focus on showings, offers, and negotiations.

Just Listed Launch: Custom Social Media Graphic We design a branded Just Listed graphic you can use across your platforms to grab attention and generate interest fast.

Professionally Designed Flyer A flyer that showcases your listing’s features and photos—perfect for open houses, showings, and client handouts that has a QR code right to your property’s website to capture leads.

Just Listed Postcards We create and mail custom Just Listed postcards on your behalf. With proven value-adds and QR codes to your desired website.

Listing Marketing Just Listed Cont’d Just Listed Launch: 1-Week Company-Paid Digital Ads Your listing gets a week of targeted digital advertising powered by CHALK Digital, reaching local buyers through mobile, app, and online placements—paid for by the company. You always have the choice to extend these ads.

Seller’s will receive a daily report of the ad performance when you input their email into the ad system.

Some sites include: CBS | CNN | ESPN | FORBES | FOX NEWS | NEW YORK TIMES | USA TODAY | WASHINGTON POST | YAHOO | FACEBOOK | INSTAGRAM

Listing Marketing Open House An open house is more than just a showing—it’s a marketing opportunity. We help agents turn their open houses into high-visibility events that attract serious buyers and create buzz.

With our streamlined internal request form, agents can quickly submit their open house details and activate a full marketing push with just a few clicks.

Open House Submission: Open House Social Media Graphic Our team creates a branded, professional graphic to promote your event across social media—designed to capture attention and boost attendance.

Property Flyers for Print & Digital We'll create clean, polished flyers that highlight your listing’s best features, perfect for handing out at the event or sharing in advance.

Agent & Buyer-Facing Promotion We advertise your open house to our network of local agents and buyer prospects, helping you increase visibility and foot traffic for a stronger showing.

Listing Marketing Just Sold Closing a deal doesn’t mean the marketing stops—it’s actually the perfect time to start your next opportunity. At BHHS Troth, REALTORS®, we help agents leverage their success with fully supported Just Sold Marketing designed to build visibility, generate new leads, and strengthen client relationships.

Choose What Works for You Through our internal Just Sold request form, agents can easily select from a variety of professionally designed marketing options, tailored to your listing and personal brand.

What makes this even better? We subsidize Just Sold marketing for every residential closing, giving you a powerful head start—on us.

Company-Paid Just Sold Options Include: 25 Just Sold Postcards Designed, printed, and mailed for you to a radius around the listing.

Client Follow-Up Mailing A personal, polished way to reconnect with your seller or buyer and leave a lasting impression.

Just Sold Digital Ad A professionally managed digital ad targeting local homeowners and potential buyers, spotlighting your success and keeping your name topof-mind.

Add-Ons & Extras: Order additional postcards mailed on your behalf Request a custom Just Sold social media graphic Bonus: Testimonial Tree Access

Testimonial Tree Testimonial Tree Your clients’ words are some of your most powerful marketing tools. That’s why every BHHS Troth, REALTORS® agent receives access to Testimonial Tree—a platform that automates, collects, and amplifies your client reviews, so your hard work never goes unnoticed and your value is always building.

What Testimonial Tree Does for You: Automated Testimonial Collection After each transaction closes, Testimonial Tree automatically requests feedback from your clients—so you’re building your reputation without lifting a finger.

Manual Review Requests Want to request a review at any time? You can easily send a personalized link to past clients, friends, or business partners with just a few clicks.

Branded Social Media Graphics Turn your glowing reviews into eye-catching social posts. With built-in design tools, you can quickly create graphics to showcase your success and client satisfaction.

Online Review Integration Many testimonials can be synced or shared directly to Google, Zillow, or your personal site—boosting your online credibility and searchability.

Agent Testimonials “Are you looking for a brokerage that aligns with your values and puts family first? Look no further than Berkshire Hathaway HomeServices Troth Realtors. I am so happy I made the decision to join this brokerage. My brokers, Mark and Jodie, lead by example and are always in the office or available to support me with any questions I may have. I love that the brokerage history is built on family and hard work, and has been a mainstay in the Antelope Valley for years.

In the 5 years I have been a Realtor, I quickly went from knowing nothing to becoming a top 1% agent! I attribute that to the education, support, and tools provided to me at this brokerage. Moreover, the operations and transaction team and systems are seamless, allowing me to focus on what matters most - building my business and achieving the highest levels of success. The training here is not just a high-level overview, but super detailed, specific, and offered multiple days a week throughout the entire year which allowed me to become a guru in contracts and timelines and more! There is also fantastic marketing and technical training and support that help me so much in my business. The culture that Brokers Mark and Jodie have built here is not one of competition, its one of support and celebrating all agents success.

Berkshire Hathaway Homeservices Troth Realtors, is more than just a brokerage, they have become part of my family. If you are looking for a top notch brokerage with experience and the support and tools you need to achieve your goals, this is it!”

- Cassie Wrona

“My time at the brokerage has been nothing shy of amazing! As a new agent and service member, I needed a structurally sound firm with the support and work ethic I am accustomed to. Berkshire Hathaway HomeServices, Troth Realtors is precisely that! The institution's overall structure stability has made my transition into this career much more manageable!

The team is resourceful, and the ongoing weekly training helps give me the confidence I need to aid my clients. Furthermore, the reachability of our brokers and staff members helps calm the stressors in moments of uncertainty. Their active involvement in my development makes it easier for me to go into every transaction confidently, knowing that I'm backed by a team with over 65 years of experience!”

- Prince L. Jarbo

Agent Testimonials “We have had the pleasure to have been with our Brokers, Mark and Jodie Troth, at Berkshire Hathaway HomeServices for almost 23 years. As a third generation owner/broker, his commitment to the community and his agents is matched by none.

Truly a hands on broker with an unwavering expertise and adaptability in navigating the ever-changing market. His deep rooted knowledge and family legacy bring a distinctive edge to our real estate career, making him an invaluable partner in our success.

Priority has always been put on training and updates to include market conditions, the ever-changing contracts, and marketing. We don’t know of any other Broker/owners who studies, and shares this vast knowledge, which is essential to both agents and customer success. They always say if you want to be one of the best, then surround yourself with the best.”

- Danny Levine

“I have been an agent with BHHS Troth, Realtors since I first received my license over 10 years ago. Originally, I was attracted to them by their longevity in the Antelope Valley of over 50 years, the experience and reputation of their broker, Mark Troth, and their affiliation with Warren Buffet and Berkshire Hathaway. I’m proud to say I’m still here because of my previous comments as well as the family environment, excellent training, mentoring and professional guidance that Mark provides. The marketing department is continuing to adapt to the most recent technology and provides us with cutting edge resources as well as guidance to be the best we can be.

Whether you are just getting started or are looking to further your career, you can’t go wrong with Troth Realtors. Honesty, integrity and professional service are the cornerstones of Troth Realtors.”

- Cliff Beckwith

©2024 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. DRE# 00829744