Marketing is Key; We Have the Tools.
At Berkshire Hathaway HomeServices Troth, REALTORS®, we believe your time is best spent building relationships, closing deals, and growing your business not worrying about marketing. That’s why we provide high-impact marketing tools and hands-on support to elevate your brand and give your listings the professional exposure they deserve
From digital advertising to polished print materials and social media strategies, our marketing tools help agents stand out in a competitive market. Whether you're launching a listing, farming a neighborhood, or looking to take your business to the next level, we’re here to make sure you never have to do it alone
This flipbook is your guide to the marketing services and resources available to you as part of the BHHS Troth family designed to empower your success, every step of the way
Mark Troth and Jodie Shepherd-Troth Co-Owners / Brokers
Berkshire Hathaway HomeServices Troth, REALTORS®
“Serving the Antelope Valley since 1957."
In-House Marketing Team
Agent Branding
Agent Individual Branding
Agent Website
Announcement Package
Building Business
CRM & Email Marketing
Digital & Social Media Marketing
Farming
Additional Business Tools
Listing Marketing
Coming Soon
Just Listed
Open House
Just Sold
Testimonial Tree
Agent Testimonials
In-House Marketing Team
Real Marketing Professionals - Here for You.
Marketing isn’t an option - it’s expected The great news is, at BHHS Troth, REALTORS®, you’re never on your own when it comes to marketing. Of course you get all the tools that come with working for a powerful brokerage like Berkshire Hathaway HomeServices But sometimes, you need something personal, not found in a library of content That’s why, in addition to all of our corporate-provided tools, we have our dedicated in-house marketing team Whether you’re promoting a new listing, building your personal brand, or looking for creative ways to stay top-of-mind in our community, we’re here for you
We don’t believe in one-size-fits-all We offer personalized support to help you navigate every aspect of your real estate marketing from farming content to sponsoring your child’s sports team or advertising in the local school play program If it helps your business grow, we’re here to help make it happen
At BHHS Troth, you’re not just getting a company name and corporate tools you’re getting a full-service marketing partner who’s invested in your success.
Your Marketing Team
Tessa Bresnahan Marketing Director
Jamie Maruca Marketing Assistant
Agent Branding
Individual Branding
A strong personal brand, paired with the power of the Brokerage brand, is the foundation of long-term success in Real Estate. At BHHS Troth, REALTORS®, we help you develop a professional, consistent image that builds trust, creates recognition, and positions you as a leading local agent
Our company provides comprehensive branding tools and resources designed to help both new and experienced agents create a professional, memorable image that resonates with clients and sets them apart Here’s a look at the branding support we offer to help agents establish and grow their unique identity:
Subsidized Headshot
We cover a portion of the cost for a professional headshot, ensuring agents have a high-quality, polished photo to use across all marketing materials
Custom Email Signature
A professionally designed email signature ensures every message you send reinforces your brand and contact information with a clean, cohesive look
Personal Logo
Want to stand out even more? We offer guidance and design assistance for agents looking to develop a custom personal logo that reflects their individual brand style.
Business Cards
Of course you need business cards! We make it easy by helping you order cards that provide essential contact information in a sleek, professional format
Agent Digital Audit
It’s always good to run an audit; we assess agents' current online presence (Facebook, Instagram, Zillow, Google, etc.) and provide guidance to enhance and align their digital image across platforms We will also suggest edits to optimize your pages to be found more online
Custom Signatures
Agent Branding
Agent Website
You will have multiple websites to choose from depending on what suits your business best. The websites we offer are all top-of-the-line and are equipped with the following capabilities:
Tied to a CRM (client relationship management) program for streamlined client follow-up
Integrated with the MLS database to pull the local IDX feed and highlight your listings
Customizable for branding and custom pages, including blogs
Listing Syndication to ensure your listings are displayed on popular sites such as Zillow and Redfin
Adjustable registration prompt to capture leads visiting your website.
Customer account creation allowing for seamless communication between you and your clients
Forwarded vanity domain, if applicable
Agent Branding
Your Agent Announcement Package
You’ve got your brand dialed in now it’s time to share the news! Joining BHHS Troth, REALTORS® is something to celebrate, and we’re here to help you make a strong, stylish first impression.
Our Agent Announcement Package is designed to help you proudly announce your exciting change in career to your sphere, colleagues, and community Whether it’s your first day in real estate or a fresh new chapter in your career, this package gives you the tools to spread the word across multiple channels with ease Your Announcement Package includes:
Social Media Graphic & Caption
Eye-catching, professionally designed posts with ready-to-use captions make it easy to share your exciting news across Instagram, Facebook, LinkedIn, and more We even customize the colors and messaging to match your personal brand.
Personalized Email or E-Card
We’ll create a polished email announcement you can send to your contacts, past clients, and referral partners It’s the perfect way to reengage your network and let them know you’ve made a powerful move
Custom Postcard Mailer
Prefer a personal touch? We’ll design a beautiful postcard introducing your new affiliation, complete with your contact info and branding. Just share your mailing list and we’ll handle the rest or give you the files to print and mail yourself
From inboxes to Instagram feeds, we’ll make sure everyone knows you’re part of the BHHS Troth family and open for business
Building Business
From Branding to Business Building
Once your brand is in place, it’s time to put it to work Building a thriving real estate business takes more than great listings it takes consistent, smart marketing that keeps you top-of-mind and in front of the right people, every day. In this section, we focus on the tools and strategies that help you grow your pipeline, nurture relationships, and stay active in your market.
CRM & Email Marketing Tools
Real estate is a relationship business and consistent, thoughtful follow-up is what keeps your pipeline full We provide agents with powerful CRM and email marketing tools to help you stay connected with your sphere, nurture leads, and never miss a moment to engage
Whether you're following up after an open house, sending monthly newsletters, or checking in on a past client’s home anniversary, we have the platforms and support you need to keep your database working for you day in and day out
CRM Tools to Fit Your Style
We offer access to multiple CRM options, so you can choose the system that works best for how you like to manage your contacts Our team can help you get set up and import your database.
Email Marketing Made Easy
Our CRMs include built-in email marketing capabilities so you can: Schedule drip campaigns and automated touchpoints
Send newsletters and market updates
Create custom email templates for events, holidays, and promotions
Track open rates and engagement so you know what’s working
Social Media & Digital Marketing Tools
Your online presence matters more than ever and at BHHS Troth, REALTORS®, we make it easy for you to show up, stand out, and stay consistent Whether you're posting to Instagram or running a digital farming campaign, our tools and team are here to help you grow your brand and attract more business online.
Building Business
Social Media & Digital Marketing Tools Cont’d
Content Libraries & Social Media Tools
We offer ready-to-use content libraries filled with real estate graphics, seasonal templates, and post ideas you can personalize and publish in minutes Prefer to automate? Our scheduling platforms make it easy to plan and post across multiple channels without missing a beat
Pre-designed social media content and templates
Automated scheduling tools for hands-free posting
Tips and training on what to post and when
Digital Advertising Support
We partner with trusted digital ad providers to offer agents access to targeted campaigns that get results. From geo-targeted farming ads to brand awareness campaigns that reach your sphere, we can help design and execute ads that keep your name front and center
Custom ad design from our in-house team
Farming campaigns to build local recognition
Digital ads to re-engage your sphere or promote your services
Google Business Page Coaching
Google is the first place most clients search. We provide coaching and resources to help you claim, build, and optimize your Google Business Profile improving yo show up in client sea
Building Business
Farming Tools
Consistent, targeted outreach is one of the most effective ways to build a strong real estate business and farming is the foundation. Whether you’re focused on a specific neighborhood, your sphere of influence, or a niche market, we’ll help you develop and execute a farming plan that fits your style and your schedule At BHHS Troth, REALTORS®, we encourage every agent to establish a farm and we give you the tools and support to make it work
Pick the Farming Method That Works for You:
We understand that no two agents are the same, so we help you choose a method (or mix) that fits your strengths:
Direct Mail Campaigns
Digital Farming Ads
Door Knocking & Face-to-Face Outreach
Neighborhood Events & Sponsorships
We Provide:
A comprehensive Farming Guide to walk you through strategy, budgeting, and execution
Help connecting with a title rep to pull targeted mailing lists
Support with uploading and organizing your contact list for marketing
Custom designs for mailers, flyers, and pop-by tags ready to print or send digitally
Building Business
Additional Business Tools
We believe professionalism builds trust—and trust builds business. That’s why we equip our agents with the tools they need to confidently meet with buyers and sellers, stay informed on the market, and consistently deliver value.
Buyer & Seller Presentations
Our professionally designed buyer and seller presentations are up-to-date with the latest post-NAR settlement language and great tools for prospecting
Available to print or use digitally (email, display on TV/iPad)
Weekly Market Updates
Our broker delivers a weekly local market update that you can:
Share directly with your clients
Use as a script or inspiration to record your own video update
Request as a branded graphic from our marketing team for easy posting on social media
Listing Marketing
Next Up: Marketing Your Listings Like a Pro
Once you’ve built your brand and your business foundation, it’s time to shine where it matters most your listings At BHHS Troth, REALTORS®, we offer a full suite of high-impact marketing tools to help your listings stand out, attract the right buyers, and sell with confidence
From social media buzz to polished print materials, every listing deserves a thoughtful, strategic rollout In this section, you’ll discover the marketing support we provide to help you launch, promote, and close your listings with professional impact every time
Why We Offer Comprehensive Listing Marketing Support
97% of homebuyers use the internet in their home search process.(Source: National Association of REALTORS®, 2023)
Listings with professional photography sell 32% faster and often for more money (Source: Redfin)
Homes with video marketing receive 403% more inquiries than those without. (Source: NAR / Virtuets)
Social media is the #1 tool used by REALTORS® to generate quality leads, especially for listings. (Source: NAR, 2023 Technology Survey) Single property websites and online ads boost visibility and credibility, especially among millennial buyers now the largest home-buying demographic
You won’t have to guess how to go above-and-beyond for listing marketing We have you covered with our Listing Marketing Best Practices.
A great tool to help you win listings too; show your Sellers your strategic plan!
Listing Marketing
Coming Soon
First impressions matter and sometimes, the best marketing happens before a home even hits the market. That’s why we encourage agents at BHHS Troth, REALTORS® to take advantage of our Coming Soon Marketing to generate early interest, build anticipation, and start the momentum before Day One
Pre-Listing Buzz That Works:
We provide AI prompts that have been perfected to help you write a stand-out listing description. We email your Coming Soon listing to our entire agent network, giving your property early exposure to our local professionals who may have the perfect buyer waiting Our team helps you create a custom Coming Soon graphic for social media and email, tailored to match your branding and listing details
Need a yard sign? Of course you do! Our Operations Department has that handled We will get your signs ordered; just complete an internal “Sign-Up” form to have the sign installation taken care of Preferred Photography Partnership:
Professional visuals are key to making a strong first impression We’ve partnered with a trusted local photographer and videographer to offer preferred pricing for our agents ensuring your listing shines without stretching your budget.
Listing Marketing
Just Listed
When your listing hits the market, timing and visibility are everything At BHHS Troth, REALTORS®, we make sure your new listings are launched with maximum exposure and professional polish from day one Once an agent completes our internal New Listing Form, the marketing machine kicks into gear taking care of the details so you can focus on showings, offers, and negotiations
Just Listed Launch:
Custom Social Media Graphic
We design a branded Just Listed graphic you can use across your platforms to grab attention and generate interest fast
Professionally Designed Flyer
A flyer that showcases your listing’s features and photos perfect for open houses, showings, and client handouts that has a QR code right to your property’s website to capture leads
Just Listed Postcards
We create and mail custom Just Listed postcards on your behalf With proven value-adds and QR codes to your desired website
Listing Marketing
Just Listed Cont’d
Just Listed Launch:
1-Week Company-Paid Digital Ads
Your listing gets a week of targeted digital advertising powered by CHALK Digital, reaching local buyers through mobile, app, and online placements paid for by the company. You always have the choice to extend these ads
Seller’s will receive a daily report of the ad performance when you input their email into the ad system
Some sites include: CBS | CNN | ESPN | FORBES | FOX NEWS | NEW YORK TIMES | USA TODAY | WASHINGTON POST | YAHOO | FACEBOOK | INSTAGRAM
Listing Marketing
Open House
An open house is more than just a showing it’s a marketing opportunity We help agents turn their open houses into high-visibility events that attract serious buyers and create buzz.
With our streamlined internal request form, agents can quickly submit their open house details and activate a full marketing push with just a few clicks
Open House Submission:
Open House Social Media Graphic
Our team creates a branded, professional graphic to promote your event across social media designed to capture attention and boost attendance
Property Flyers for Print & Digital
We'll create clean, polished flyers that highlight your listing’s best features, perfect for handing out at the event or sharing in advance Agent & Buyer-Facing Promotion
We advertise your open house to our network of local agents and buyer prospects, helping you increase visibility and foot traffic for a stronger showing
Listing Marketing
Just
Sold
Closing a deal doesn’t mean the marketing stops it’s actually the perfect time to start your next opportunity At BHHS Troth, REALTORS®, we help agents leverage their success with fully supported Just Sold Marketing designed to build visibility, generate new leads, and strengthen client relationships
Choose What Works for You
Through our internal Just Sold request form, agents can easily select from a variety of professionally designed marketing options, tailored to your listing and personal brand
What makes this even better? We subsidize Just Sold marketing for every residential closing, giving you a powerful head start on us
Company-Paid Just Sold Options Include:
25 Just Sold Postcards
Designed, printed, and mailed for you to a radius around the listing
Client Follow-Up Mailing
A personal, polished way to reconnect with your seller or buyer and leave a lasting impression
Just Sold Digital Ad
A professionally managed digital ad targeting local homeowners and potential buyers, spotlighting your success and keeping your name topof-mind
Add-Ons & Extras:
Order additional postcards mailed on your behalf
Request a custom Just Sold social media graphic Bonus: Testimonial Tree Access
Testimonial Tree
Testimonial Tree
Your clients’ words are some of your most powerful marketing tools. That’s why every BHHS Troth, REALTORS® agent receives access to Testimonial Tree a platform that automates, collects, and amplifies your client reviews, so your hard work never goes unnoticed and your value is always building
What Testimonial Tree Does for You:
Automated Testimonial Collection
After each transaction closes, Testimonial Tree automatically requests feedback from your clients so you’re building your reputation without lifting a finger.
Manual Review Requests
Want to request a review at any time? You can easily send a personalized link to past clients, friends, or business partners with just a few clicks
Branded Social Media Graphics
Turn your glowing reviews into eye-catching social posts With built-in design tools, you can quickly create graphics to showcase your success and client satisfaction
Online Review Integration
Many testimonials can be synced or shared directly to Google, Zillow, or your personal site boosting your online credibility and searchability
Agent Testimonials
“Are you looking for a brokerage that aligns with your values and puts family first? Look no further than Berkshire Hathaway HomeServices Troth Realtors I am so happy I made the decision to join this brokerage My brokers, Mark and Jodie, lead by example and are always in the office or available to support me with any questions I may have. I love that the brokerage history is built on family and hard work, and has been a mainstay in the Antelope Valley for years
In the 5 years I have been a Realtor, I quickly went from knowing nothing to becoming a top 1% agent! I attribute that to the education, support, and tools provided to me at this brokerage Moreover, the operations and transaction team and systems are seamless, allowing me to focus on what matters most - building my business and achieving the highest levels of success The training here is not just a high-level overview, but super detailed, specific, and offered multiple days a week throughout the entire year which allowed me to become a guru in contracts and timelines and more! There is also fantastic marketing and technical training and support that help me so much in my business The culture that Brokers Mark and Jodie have built here is not one of competition, its one of support and celebrating all agents success Berkshire Hathaway Homeservices Troth Realtors, is more than just a brokerage, they have become part of my family If you are looking for a top notch brokerage with experience and the support and tools you need to achieve your goals, this is it!”
- Cassie Wrona
“My time at the brokerage has been nothing shy of amazing! As a new agent and service member, I needed a structurally sound firm with the support and work ethic I am accustomed to Berkshire Hathaway HomeServices, Troth Realtors is precisely that! The institution's overall structure stability has made my transition into this career much more manageable!
The team is resourceful, and the ongoing weekly training helps give me the confidence I need to aid my clients Furthermore, the reachability of our brokers and staff members helps calm the stressors in moments of uncertainty Their active involvement in my development makes it easier for me to go into every transaction confidently, knowing that I'm backed by a team with over 65 years of experience!”
- Prince L. Jarbo
Agent Testimonials
“We have had the pleasure to have been with our Brokers, Mark and Jodie Troth, at Berkshire Hathaway HomeServices for almost 23 years. As a third generation owner/broker, his commitment to the community and his agents is matched by none
Truly a hands on broker with an unwavering expertise and adaptability in navigating the ever-changing market. His deep rooted knowledge and family legacy bring a distinctive edge to our real estate career, making him an invaluable partner in our success
Priority has always been put on training and updates to include market conditions, the ever-changing contracts, and marketing We don’t know of any other Broker/owners who studies, and shares this vast knowledge, which is essential to both agents and customer success They always say if you want to be one of the best, then surround yourself with the best ”
- Danny Levine
“I have been an agent with BHHS Troth, Realtors since I first received my license over 10 years ago Originally, I was attracted to them by their longevity in the Antelope Valley of over 50 years, the experience and reputation of their broker, Mark Troth, and their affiliation with Warren Buffet and Berkshire Hathaway I’m proud to say I’m still here because of my previous comments as well as the family environment, excellent training, mentoring and professional guidance that Mark provides. The marketing department is continuing to adapt to the most recent technology and provides us with cutting edge resources as well as guidance to be the best we can be Whether you are just getting started or are looking to further your career, you can’t go wrong with Troth Realtors Honesty, integrity and professional service are the corners f Troth Realtors.”
- Cliff Beckwith