Listing Guide by Cassie Wrona

Hi, I'm Cassie and I believe in home.

Home is more than just a physical space. It's where you've created countless memories, shared moments with loved ones, and where you feel most comfortable. When it comes time to sell your home and begin a new chapter, the process can oftentimes feel overwhelming. Selling a home can be an emotional journey, and it's understandable to feel apprehensive.

Rest assured that together, I can help you navigate the process with ease. We'll outline the process and create a plan together, so you don't have to do any of the heavy lifting.

From staging your home, to finding the right buyers, negotiating the best terms for you & creating a smooth close, this booklet will be your guide.

WELCOME Cassie Wrona

WHY HIRE ME?

When it comes to buying or selling a property, having a real estate team on your side is a gamechanger. Not only will I make myself available to take calls and provide proactive updates, l also bring a wealth of experience and expertise to the table.

When it comes time to take your largest asset to market, it's vital to have a variety of perspectives to build your specific marketing plan. As a team we build a plan just for your home and each listing is vetted through the team, which ensures we don't have any holes in our marketing.

My job is to get you the best deal and often times that is through leveraging our combined skillsets...and NETWORKS.

While I have the ability to personalize the marketing approach, I systemize my approach to paperwork, contracts, communication, and process ensuring you always know what's coming next.

-Cassie

I am also part of a USMC Veteran Family. My husband Rob is a Veteran and in the Aerospace industry at Lockheed Martin, and we are the proud parents to our two girls, Ania and Mila.

SUCCESSFUL SELLING PROCESS

I KNOW THAT SELLING YOUR HOUSE

CAN BE STRESSFUL...

But it doesn't have to be. Instead it can be the glorious start to a new chapter. The reliving of wonderful memories & the anticipation of a new family loving your home with fresh eyes.

With our modern approach to marketing and a streamlined system for paperwork, we take the stress out of SOLD.

Let's be honest, moving to a new home is EXCITING!

LISTIN CONSU

This is where w agent, I'm goi about your goa questions or co your sale. Plea those things be can ensure we together and issues. I'll also be prep including an o explanation comparative m is selling (and n

A few things to think about before we meet...

What is your moving timeline?

What do you hope to net from your home sale?

What concerns do you have about listing or buying?

Write these things down before we meet so we can talk through all the details! -Cassie

NOTES

THE RICE

when you g. Nothing eduled, no ingle most ploy when our listing your goals nd make a

Kitchen

01

Clear off all counters, everything from plants, soap, towels and toasters, EVERYTHING! Nothing on fridge

Remove all personal accessories

Tidy pantry

02

Remove all personal accessories

Declutter, including furniture if needed

Remove all blankets & most pillows

Bedrooms

Family Room 03

Remove 30% of items in closets

Remove all personal accessories

Replace bright bedding with solids & neutral tones if possible

Bathrooms

04

Clear all counters of products

Remove all personal accessories

Remove all rugs, towels, toilet brushes

Replace shower curtain with white ones

Front & Backyard

05

Tidy all toys, pack away as many as you can

Trim all bushes & mow any lawns

Rake any gravel & power wash cement and patio covers.

PREPPING THE HOME Poee

Front Entry

Sweep front porch + add welcome mat

Remove any excess belongings

Wash entry screen and front door

Trim and mow regularly

06

Throughout

Wipe down all blinds

Touch up any drywall or paint

Final Clean

Cleaning & prepping your home to sell can increase its value by 3%-5% 08

Prior to photos and videos it's recommended to have a professional cleaning crew come in to give the home a good deep clean. A deep clean communicates that the home has been well cared for and increases the home's value to buyers. This includes carpets and/or tile grout in the kitchen

BATHROOMS

Pre-List TO DO LIST

KITCHEN BACKYARD

FAMILY ROOM

FRONT ENTRY

BEDROOMS

MISCELLANEOUS

PROFESSIONAL PHOTOS

Ever heard that old saying: "You never get a second chance to make a first impression"?

Well, it's true! In real estate, that first impression can be the difference between selling your house and having it sit on the market for months.

When it comes to real estate photography & video, the first impression is not just about the home—it's about the potential buyers' initial perception of how they would feel living in that home.

ShockingTruths...

homes listed with professional photography sell 32% faster.

The average ROI on professional real estate photography is 826%.

68% of consumers say that great photos made them want to visit the home.

GO TO TIMEL

Homes perform before the wee go to market photos need to On photo day ready upon my and it is best i go as fast as po

The photos an used to bu materials:

Your home only website(s)

Neighborhood direct mail pieces

Social media posts & ads

Custom TV ads! YES TV Ads!

Coming Soon Marketing

Behind the scenes marketing

GOING TO MARKET

Three Step Marketing Process

When taking a home to market, it's imperative to have an immersive marketing strategy This means your ideal buyer is seeing your home multiple times in multiple mediums. This 3-Step approach allows for buyers across all generations to see the details of your home. This marketing is layered and ongoing until your house goes into contract.

MAILERS SOCIAL & VIDEO BEHIND THE SCENES

MAILERS: I know, most agents will tell you these are a waste of time and money, but my data tells me otherwise. This is where we let all the neighbors know about your home

SOCIAL & VIDEO: They see a postcard in the mail and then a TV Commercial or reel pops up talking about the same house. Then a Facebook ad...finally, buyers are clicking on the link to your personal website, where they can take a full digital tour.

BEHIND THE SCENES: This is recurring marketing that occurs via email, text, and phone to other brokers, realtors, relocation partners, military bases, buyers, and more.

The7-11-4Rule

MAILERS

BEHIND THE SCENES

YOUR HOME WEBSITE(s)

TV Commercials

Target Marketing

SOCIAL MEDIA

SIGN FLYERS

Studies show that in order for consumers to make a buying decision they need to have 11 touch points from at least 4 different platforms to feel comfortable pulling the trigger. This is why immersive marketing is an absolute MUST when going to market.

Buying a home is often one of the biggest decisions consumers make, so we want to make it easy for them to experience your home when and where is convenient for them. This is how we do it.

COMING SOON

the TIMELINE

CLEAN & PREP

Begin packing, remove 30% of items in closets

Remove all clutter

Remove personal photos

PHOTO & VIDEO

Content shoot day

Full photos of home

Drone

Full immersive video

3D TOUR

CUSTOM WEBSITE BUILT

Sign is placed in yard Off Market Marketing Generates Interest

POSTCARD CAMPAIGN

Custom postcards designed

Just Listed, Under Contract, Sold

TV COMMERICAL & SOCIAL DEPLOYED

All social pieces created 3-4 reels and designer style photos

OPEN HOUSE

Exclusive website(s) built for your listing

This is optional at sellers discretion

Open House on Friday, Saturday, or Sunday

Based on availability

ONLINE DEBUT LISTED TO SELL

It's no secret th changed over t newspaper list generation no Internet when percent of hom an essential to fact, 54 percen Internet is thei home. The average ho searching for a properties befo

Of course, I don’t forget the basics: I publish your listing on the MLS (multiple listing service), syndicate with major real estate platforms like Zillow, Trulia, and Realtor.com, and claim those listings to follow statistics.

I give your home as much visibility as possible using a variety of tools to ensure your home is seen by thousands of potential buyers

OPEN HOUSE

Open houses are at the sellers discretion.

Open houses are open to the PUBLIC, which means anyone can come into the house.

We can chat about this more once we get you house listed.

OFFER PRESENTATIO

Offer presentations happen any time we receive an offer or offers. We'll get together as a team to review the offers and decide on which one to accept or counteroffer.

In a multiple offer situation, we'll review them all at once. This strategy is ideal because it allows us to compare offers from different buyers at once, rather than receiving them one by one over time.

CONTINGENCY PERIOD

In real estate, a "contingency" refers to a condition of the Agreement of Sale that needs to occur in order for the transaction to keep moving forward. As the buyer, there are many contingencies that they can choose to include in your contract.

By working closely with me you'll be better able to understand what contingencies are all about, when they're most likely to be necessary, and what you can do to make sure you're in the best position possible for dealing with contingencies when they arise.

Inspection Contingency

Every contract has a 17-day inspection contingency. This is where the buyer is able to do their due-diligence on the property with a professional inspection. We will discuss when we review offers. This is something we can tighten up in a counter offer if it makes sense.

Financing Contingency

Every contract has a 17-day loan contingency; contingent on the buyer's financing. We don't accept offers unless we have the buyer's pre-approval from a lender.

Every contract has a 17-day appraisal contingency. This means the buyer's financing is contingent upon the home appraising for their purchase price.

Home Sale Contingency

Some contracts are also contingent upon the buyer selling and closing on their current home. There will be additional paperwork and dates we abide by with this type of contingency. This would be reviewed when we are looking over offers. We will discuss when we review offers. This is something we can tighten up in a counter offer. There is a lot of moving parts and a lot of information I collect and ask buyers agents for.

CLOSING DAY

This is it! The big day!!! I’ve done this dozens of times and I promise you, we’ll get through it just fine. You’ll be signing a lot of paperwork today, most of it pretty dull, all of it important. The good news is, it's all paperwork we'll have already reviewed. After you sign everything...the deal is closed once the following is done:

1 The buyers loan is funded, unless it's a cash offer

2 Closing of escrow is when we obtain confirmation of recording with the county This happens the business day after the buyers loan funds. Anytime between 8am and 6pm. The home is officially closed once it is recorded. Once the deed records, we'll release keys to the new homeowner & escrow will send you you final wire.

CAN EXPECT What you

I know this is about more than selling high and buying low and I can promise you that while there may be some bumps in the process, I'll be doing my best to help you avoid any delays or roadblocks. You can expect weekly phone calls or emails with my trademark tell it like it is honesty & creative problem solving to get you where you want to go.

Cassie

what others ARE SAYING A. PANGAN

Cassie is the best! She is our seller's agent during this hard times of COVID-19. With all the restrictions for buyers and sellers alike to be protected from getting the virus, Cassie took all the care and precautions for the buyer and for us to be safe and sell our house for more than the asking price! If anyone is looking for an agent, we recommend Cassie Wrona, she is pro and a caring person She is there to make any adjustments you may need to coordinate your escrow closing, especially if you are dealing with a concurrent closing with your sale and your purchase. She is the best.

DUSTIN D.

Cassie’s experience and dedication is beyond amazing. She did a fantastic job helping me sell and buy the perfect home I dreamed of. I was blown away by how much time and effort she put in to make sure everything went smoothly with both the sale and purchase of my new home I would highly recommend her!