LUXURY PROPERTY OFFERINGS
Berkshire Hathaway HomeServices California Properties is known for its prestige in providing not just exceptional service, but also an expansive set of marketing and advertising opportunities. Our luxury-focused listing resources combine to create a comprehensive action plan highlighting your property’s unique qualities, while exposing it to luxury agents and buyers within our network, locally, and across the globe.
LUXURY LISTING SYNDICATION
In addition to featuring all luxury properties on our dedicated microsite, Luxury.BHHScalifornia.com, we strategically partner with powerful industry leaders to expose listings both locally and internationally. Your property will automatically be featured on BHHS.com and BHHScalifornia.com, garnering 15 million+ views annually, as well as on global luxury real estate portals including Mansion Global, FinancialTimesofLondon.com, and more! In addition, we offer various upgrade opportunities for premium placement at the top of these websites’ search results to help increase exposure.
STREAMING TV COMMERCIALS
Get your property featured on TV — Chalk Digital’s Streaming TV Advertising program offers promotion of a 30-second property video to potential buyers as they watch the shows and movies they love most. Multiple zip codes can be targeted for the same price as one on connected and streaming services such as Hulu, Roku, and more.
BHHS LUXURY COLLECTION WEBSITE
The Berkshire Hathaway HomeServices Luxury Collection website, BHHS.com/luxury-collection, demonstrates how BHHS Luxury Collection Specialists stand apart in the market, highlighting the quantity and vast geography of network members’ luxury listings. We do this by showcasing the range of listing tools that Luxury Collection Specialists have available to them as part of the BHHS brand, as well as emphasizing the exceptional service clients can expect from BHHS California Properties agents.
• Luxury Carousel - This carousel showcases six active listings in rotation on the microsite homepage.
• Featured Residence - Just below the carousel, this full-screen widget highlights one luxury property at a time.
• PR & Blog Feature - Gain potential coverage for noteworthy listing aspects, such as a celebrity owner or past owner, well-known architect, unique design, or record-breaking statistics.
THIS IS LIVING
• Listing Pages - The listing will automatically be featured with a dedicated landing page on the microsite and on BHHS.com, along with a special luxury banner.
• Luxury Collection Media Coverage - When a luxury listing has been featured in the news, it can also be showcased on the Media page.
• Luxury Lens - All items that appear on the @BHHSluxury Instagram account will also feed directly into this space, showcasing any social posts made about the property.
THISISLIVING.ONLINE is our proprietary digital ad platform displaying listings in an engaging mobilefriendly way, including a Luxury Spotlight section. With up to 1 million impressions garnered per week, this platform is a technologically-advanced lead generation tool to help attract more potential buyers. Fresh content and visuals are included with every publication. Weekly reports are sent to agents delivering stats on impressions and clicks.
LIFESTYLES SOUTHERN CALIFORNIA
This exclusive, luxury lifestyle magazine for BHHS California Properties is a publishing tour-de-force that explores the luxury real estate market and lifestyles of the a uent audience it attracts. From celebrity interviews and photoshoots, to fashion, travel, design, and more, LIFESTYLES Southern California’s content and visual presentation come together in one stunning publication. 75,000 copies of the print edition are delivered directly to select multi-million dollar properties throughout key Southern California communities. A digital edition is also available, as well as a dedicated website, social media, and targeted e-newsletter.
PRESTIGE & UNIQUE HOMES
Our proprietary national magazine, PRESTIGE, is a premier guide to luxury lifestyle pursuits, trending topics, and spectacular properties from across the globe. A trusted news source for nearly a decade, PRESTIGE showcases fresh perspectives for inspired living. This global magazine is distributed to 12 countries and can be found in exclusive aviation lounges. When a property is featured in PRESTIGE, it will also be featured in Unique Homes’ magazine.
UNIQUE HOMES
SOCIAL MEDIA TAKEOVER
Unique Homes o ers a weekly “takeover series” for both the Unique Homes Instagram and Facebook accounts — totaling more than 415,000 followers. On Wednesdays, Unique Homes shares BHHS network members’ luxury listings to their social feeds with image and video-based posts. Additional advertising opportunities to reach Unique Homes’ high-net-worth audience via print, email, and the Unique Homes website, are also available.
DIGITAL MEDIA ADVERTISING
We implement digital advertising strategies to expand the exposure of your property locally, nationally, and to select countries internationally. Your property will be seen on Facebook, Instagram, and high-traffic websites targeting ‘real estate intenders’. Options to target your network directly are also available.
LUXURY CHATTER GROUP
‘Chatter’ hosts our companywide agent networking groups. Your property can be posted and emailed directly to BHHS Luxury Specialists across the globe.
BHHS LUXURY FB GROUP
BHHS Luxury Collection Specialists can post your listing in this private Facebook group to gain extra visibility and awareness within the Luxury Specialist network.
SOCIAL MEDIA SPOTLIGHT FEATURE
Spanning multiple platforms, social media coverage for your luxury property can be requested on several company accounts: @BHHSluxury, @BHHScalifornia, & your local California Properties office social accounts, with a combined audience of over 25,000 followers.
GLOBAL LUXURY OPEN HOUSE
PRThe BHHS Luxury Collection Global Open House is a virtual event that brings together agents from around the world to explore and celebrate exquisite global listings represented by BHHS network members, and to discuss the unique marketing strategies employed for each listing. The event showcases video tours of the properties, followed by a live Q&A with the listing agents and BHHS’ CEO, Christy Budnick. Every listing selected for the event will also receive a custommade video with Christy introducing the property to use for marketing purposes.
INFLUENCER PROGRAM
BHHS California Properties has strong relationships with all major media publications to help properties get impressive exposure and maximum impact. Each property’s story is carefully curated with the utmost discretion, putting the homeowner in control of the details we share.
A social media influencer is someone who has gained credibility within a popular industry and built a large, highly-engaged online audience. Influencers can easily persuade others to act or purchase products based on their recommendations. An authentic influencer will attract many new, relevant viewers for your property, motivating them to further engage with your listing or agent.
Promotions for the property will include:
• A contract between the influencer, agent, and BHHS California Properties
• Our team to negotiate contracts and coordinate deadlines/deliverables
• Our team to work with the influencer to create captivating, custom content
• Agent Instagram handles will be tagged for potential lead generation
• Listing will be hyperlinked for prospects to learn more and contact the agent
