2025_RecruitingDeck_Screen

EXPERIENCE THE DIFFERENCE DRIVEN BY CONNECTION, PURPOSE AND POSSIBILITIES

PROVEN RESULTS We know that performance and reputation matter.

To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.

Berkshire Elite California Properties ranks as the No. 2 residential brokerage and top 3 commercial brokerage in production nationwide and abroad5 among all Berkshire Hathaway HomeServices affiliates.

REAL TRENDS 500 HomeServices of America proudly ranks in the Top 5 brokerages nationwide for sales volume and transaction sides.6 Digital Marketing Recognition Our digital and influencer marketing campaigns have earned recognition from numerous industry-leading organizations thanks to our forward-thinking strategies and commitment to gain exposure for our clients and brand. We generated more than 4 million impressions in the past year, leading to increased brand awareness and web traffic for our agents, listings, and local branch offices.

#2

AWARD WINNING BROKERAGE

Berkshire Hathaway HomeServices California Properties ranking in franchise’s global network

TOP 5

HomeServices of America, Inc. ranks in the Top 5 in Transactions by REALTrends.

#2

Berkshire Hathaway HomeServices California Properties Commercial Division ranking in franchise’s global network

Berkshire Hathaway HomeServices California Properties is the right move.

EXCEEDING

Over

$11.4B

800+

In sales volume

Award Winners

6,700+

Nearly 30 agents in the 25 Agents and Top 25 Teams

TRANSACTIONS

Approximately

2,500

150+

AGENTS

AGENTS

Listed in REAL Trends Verified

Nearly

6

42+

OFFICES

AGENTS & TEAMS Listed in REAL Trends America’s Top 1,000

BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES SPECIALTY DIVISIONS We work with an experienced network of specialty agents in: • Divisions offer leadership and mentorship • Regular meetings • Specialized marketing materials • Unique promotions and PR

N EW H O M ES

CO M M E RC IA L

LUXU RY

P ROBAT E

SE N IORS

SPORTS + E N T E RTA IN ME N T

PHILANTHROPY IS AT THE HEART OF WHO WE ARE We share a deep bond with the communities in which we live and work.

We believe it is our responsibility to give back and we are fortunate to do so through The Charitable Foundation,¹² a nonprofit comprised of agents and employees of Berkshire Hathaway HomeServices California Properties.

Through fundraisers, galas, silent auctions, community events, generous clients, and community members, our agent-run foundation has been making a positive impact on our local neighborhoods for over 20 years.

$7.5 MILLION + IN DONATIONS

3,000 +

GRANTS AWARDED

DIVERSITY & INCLUSION Mission Statement “Berkshire Hathaway HomeServices California Properties is committed to creating an inclusive, equitable, and welcoming environment for our agents, staff, and the communities we serve.

We believe that our differences make us whole as we celebrate our uniqueness.”

A DEDICATED LEGAL TEAM Berkshire Hathaway HomeServices California Properties agents receive support from our in-house legal team–one of the few of its kind among California brokerages. Specializing in real estate law, our attorneys are always available to assist with the intricacies of any transaction.

The very best in the industry COM M I TM E N T TO E XC E L L E NC E ON G OI N G E DUCATI O N 24 / 7 CO NSU LTAT I O N A ND SU PPO RT

YOUR PATH TO SUCCESS We offer training resources for agents at every level.

Training Opportunities: • Weekly LIVE training sessions: Taught by subject matter experts • Go LIVE: Weekly updates from our Executive Leadership team • 24/7 on-demand Agent Development Center powered by Percipio Programs: • Success Path: Three-week exclusive Berkshire Hathaway HomeServices California Properties training program for agents who are looking to take their careers to the next level. This program will empower, new licensees, and all REALTORS searching for success.

• Mentor Program: New agents are partnered with a seasoned mentor In the last years we achieved: • 500+ webinars • 1,000+ training hours • Over 1,000 Success Path graduates

ENSURING A SEAMLESS AND SECURE TRANSACTION We adhere to the highest levels of commitment and protection. From lending to escrow, insurance to title, we have a vested interest in guarding your data. Our unified efforts are checked and verified at every stage to produce a seamless transaction and successful closing.

MARKETING & PROMOTION

BHHSCALIFORNIA.COM • Search all listings in Southern California • Find an agent or office • Chat with our virtual assistant • Learn about our company and resources • Subscribe to our newsletter • Visit our microsites: - Luxury - New Homes - Commercial - Seniors - Probate - Sports Entertainment

Approximately 2,500 Agents | Nearly 42+ Offices $11.4 Billion in Sales Volume

BHHSCALIFORNIA.COM

856,000 +

VISITORS ANNUALLY 8

DIGITAL MEDIA STRATEGY

38.1 MILLION +

IMPRESSIONS ANNUALLY 9

We drive affluent consumers to our website and luxury properties, generating qualified buyer leads for your home using evolving strategies, carefully crafted messages, and expert design across all digital platforms.

95% OF CONSUMERS

Our in-house creative team collaborates to promote our brand and listings with:

SEARCH FOR THEIR HOME ONLINE 10

• Geographical and behavioral digital advertising • An exclusive buyer-match network and listing alert dashboard • State-of-the-art social media resources • Strategic SEO implementation • Virtual tours and remote consultation • Exclusive listing opportunities • Professional listing image/video resources • 24/7 virtual web assistance • Email marketing

SOCIAL MEDIA RESOURCES Customizable Design Studio: • Full design platform with pre-made luxury templates

Ready-to-Use Social media images created weekly: • MyConnect

• Add photos, update text, change fonts, and request new design styles

Blog content created weekly: • blog.bhhscalifornia.com

Services Boost Facebook Ads: • Easily create impactful listing and brand ads at a cost-efficient price

• Friday Email (from Christina Collignon)

• Friday Email (from Christina Collignon)

2024

DIGITAL MEDIA COVERAGE

Blog, social media, and newsletter feature: • Our Noteworthy Homes blog features listings with a notable client, location, or story

IMPRESSIONS | CLICKS

3.42M+ 104K+ LAGUNA BEACH SPOTLIGHT

• Submit your listings to social@bhhscal.com to be featured throughout the month Programs Chalk Digital: • All listings receive 1 week of Facebook and online advertising after being entered into the MLS

I N S TA G R A M R E E L S

PRESENTED BY SHAUNA & LEITA COVINGTON 949.412.8088 shauna@shaunacovington.com @thecovingtonteam

Total impressions and clicks from 1/1/2024 - 12/31/2024. Impressions indicate the number of times ads were viewed and clicks indicate the number of times a user visited the landing page.

TIKTOK

© 2023 Berkshire Hathaway HomeServices California Properties (BHHSCP) is a member of the franchise system of BHH Affiliates LLC. BHHS and the BHHS symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. BHH Affiliates LLC and BHHSCP do not guarantee accuracy of all data including measurements, conditions, and features of property. Information is obtained from various sources and will not be verified by broker or MLS. Buyer is advised to independently verify the accuracy of that information.

THIS IS LIVING DIGITAL MOBILEFIRST EXPERIENCE • Visually amazing. Creative is modern and sleek • Additional content has been added for consumer engagement • No longer limited to a local newspaper circulation or placement • Currently not offered by any of our competition

ADVANTAGES OF THIS IS LIVING • Distribution reaches desired targeted audience only • Features listings, lifestyle content, video, and other property advertising • Not affected by media deadlines • Weekly reporting will be provided • Setting ourselves apart from the competition

TH I S I S LI V I N G .ON LI N E

BOOST FACEBOOK ADS Boost makes running powerful ad campaigns simple and effective. No complicated setup and no timeconsuming monitoring.

• Directly target motivated sellers and qualified buyers • Retarget users who have already engaged with your ads • Launch campaigns instantly from your MLS-enabled dashboard • Test ads in multiple markets with ease (Seattle, Phoenix, Toronto, and more) • Quickly update photos, copy, and pricing to keep listings fresh • Optimize performance with A/B testing and real-time adjustments • Access live analytics and share results with clients in just a click • Rely on a responsive support team dedicated to your success With Boost, you can spend less time managing ads and more time closing deals.

STREAMING TV DIGITAL STRATEGIES Enhance your luxury listings with Addressable TV, a cutting-edge platform that seamlessly integrates Connected TV and Over the Top digital video advertising. This innovative tool enables you to feature your properties, brand, and contact information within Berkshire Hathaway HomeServices commercials, precisely targeting the locations of your choice. Reach potential buyers on smart TVs and devices like Roku and Apple TV, as well as popular internet apps like ESPN and Sling.

With ATV, you can effectively target audiences, ensuring your listings stand out in today’s competitive market. Gain unparalleled exposure, elevate your marketing strategy, and connect with discerning buyers where they consume media. Make your luxury properties impossible to miss!

GLOBAL OPEN HOUSE The Berkshire Hathaway HomeServices Luxury Collection Global Open House is a premier platform for high-profile real estate agents and their luxury listings. This show is shared across our expansive network, showcasing exquisite properties represented by our esteemed members.

Each episode features captivating video tours of three to four remarkable homes, followed by insightful discussions with the listing agents and Berkshire Hathaway HomeServices CEO. Together, they explore the unique features of each property while sharing proven marketing and sales strategies to elevate your listings.

By participating in the Global Open House, you position yourself and your luxury listings front and center, gaining exposure to an elite audience and enhancing your professional reputation within the network.

92,000 CONNECTIONS TO MAJOR GLOBAL DISTRIBUTION NETWORKS 11

2.6 BILLION + ESTIMATED VIEWS ANNUALLY12

PUBLIC RELATIONS STRATEGY Each home's story is carefully curated. For our high-profile clients, we operate with the utmost discretion, putting you in control of the details we share about your home and its story in: • Local print and online publications • blog.bhhscalifornia.com • Social media + social media advertising • CurbedLA • The Wall Street Journal • Mansion Global • The Hollywood Reporter For our high-profile clients, we operate with the utmost discretion, putting you in control of the details we share about your home and its story in: • Robb Report • Architectural Digest

PRESTIGE The Berkshire Hathaway HomeServices Prestige Magazine is a premier guide to luxury lifestyle pursuits, trending topics, and spectacular properties from across the globe. A trusted news source for 10 years. Prestige showcases fresh perspectives for inspired living. The global magazine is distributed around the world and can be found in Delta lounges around the US. • Prestige Magazine • Unique Homes • Global Distribution

LIFESTYLES The Lifestyles Southern California Magazine is the luxury lifestyle magazine for Berkshire Hathaway HomeServices California Properties, showcasing real estate, design, fashion, travel, and influential personalities. Each issue connects luxury brands and regional markets with a highly engaged audience.

TOOLS & RESOURCES

DESIGN STUDIO Design Studio is our intuitive, all-in-one creative platform that empowers you to create, draft, edit, and publish customized marketing materials.

Accessible on desktop and mobile devices, its drag-and-drop simplicity can be used from the comfort of your office, home, or on-the-go.

You're in control of your designs Zero graphic design experience needed, plus no time spent waiting for proofs and edits.

MLS integration and account profiles Simply type in your MLS# and listing information will populate.

Royalty-free images included Access a full library of images, free to use in any design.

Collaborate and work with teams Easily share designs among team members.

Printing options Send your printed materials directly to One Step or your preferred vendor.

Lots of support Get in touch with a support team for quick solutions and to request new designs.

BHHS CONNECT YOUR BUSINESS GROWTH ON AUTOPILOT BHHS Connect is an all-in-one platform powered by AI, featuring lead generation, Smart CRM, listing promotion, marketing automation, and additional functionalities.

Powerful Lead Engine: • The most comprehensive and effective lead generation tools available allow you to generate new leads organically or supercharge results with built-in paid advertising.

AI-Powered Smart CRM: • AI-driven lead validation and scoring, plus automated follow-up via email, text, and phone, take the guesswork out of staying in touch.

Marketing Autopilot: • Behavioral nurturing delivers unique, relevant, and timely content automatically, driving up to 10X higher engagement across both new leads and personal SOI contacts.

Branded Mobile App: • CRM app and built-in mobile dialer prompt conversations with both new leads and SOI contacts based on recent activity. A branded open house app captures visitors while automatically kicking off follow-up campaigns.

Built-In Marketplace*: • Over 50 seamlessly integrated addon solutions like paid advertising, PropertyBoost lead generation, vanity domains, and more allow you to customize the platform to meet the unique needs of you and your team.

Custom IDX Websites*: • Customizable websites with real-time IDX home search, rich community pages, home valuation pages, and more to maximize lead capture.

Automated Monthly Newsletters: • Send monthly newsletters to clients with professionally designed content to stay top of mind and drive ongoing engagement.

*Available from IRE at an additional cost.

Powered by

BROKER EXCLUSIVE LISTINGS AND BUYER NETWORK Access unique buyer data for your listings • Match your listing with qualified buyers and contact their agent • Identify key buyer trends Create buyer profiles and let the platform do the work • Filter listings by essential amenities • Automate new listing alerts that match buyers' preferences • Receive real-time updates on client activity on the platform Auto-nurture clients for ongoing communications • Stay in constant contact with current and previous clients • Present potential clients with monthly home value notifications • Keep clients current on specific market activities Search non-public exclusive listings available only to Berkshire Hathaway HomeServices California Properties agents!

RealScout empowers brokerages and agents to take back control of their valuable data and client relationships, a critical step for staying ahead of the competition.

Brent Consedine, President Berkshire Hathaway HomeServices California Properties

ZILLOW SHOWCASE PARTNER At Berkshire Hathaway HomeServices California Properties, we don’t just put our agents on Zillow—we position them for standout success.

Today, it’s not about being on Zillow. It’s about how you show up.

Through our exclusive access, you can invest in a Zillow Showcase Token at a fraction of the cost your competitors are paying—unlocking a powerful marketing edge for your sellers.

Only a select few listings in your market receive the Zillow Showcase treatment, giving your clients: · Enhanced listing features · Increased visibility to serious buyers · A distinctive presence that sets their home apart from the rest On average, Showcase listings attract more views, more interest, and more activity compared to similar nearby properties without this premium exposure. Join the brand that empowers you with smarter tools and unmatched value. Be the agent who brings more to the table—and more to their sellers.

CUSTOM COMPARATIVE MARKET ANALYSIS Our CMA/CMA Live systems allow you to prepare a custom Comparative Market Analysis for any perspective seller, buyer or lessor.

Available in print or digital, use this tool to provide information and resources to your potential client: • Cover letter • Agent resume • About Berkshire Hathaway HomeServices California Properties • Listing l Buyer l Lessor Presentations • Marketing strategy • Comps, pricing, average price, DOM

HOME VALUATION TOOL • Home valuation tool offered to all agents • Widget is offered for agent websites • QR Codes offered for agent marketing • Widget on all agent profile pages • Lead generation system • Monthly client emails for current and updated values • Offers suggestions for available equity to prompt activity • Values offered by three sources for accuracy and credibility • Agent-to-Agent email capabilities

PINNACLE HOME IMPROVEMENT

HRP

Powered by ZoomCasa

Powered by Regency

ELEVATE

Powered by Notable

BE MARKET-READY

Concierge Services

P

P

Our suite of home improvement programs offers options for home sellers, allowing for impactful renovations that meet their specific needs while attracting buyers without any upfront costs. Whether sellers need full renovations or smaller cosmetic upgrades, want to make the decision themselves or have a professional take full control, these programs are designed to help listings sell faster and for more.

Three distinct options—One just right for your client and listing.

Cosmetic Repairs

Fresh paint, staging, decluttering, home repairs, etc.

Available as an option in addition to renovations

Fresh paint, staging, decluttering, etc.

Renovations

Kitchen, bathroom, flooring, roofing, etc.

Complete kitchen and bath remodels in 20 working days

To be determined by home seller

Elite Services

Moving services, senior services, trash removal, etc.

Available as an option in addition to renovations

To be determined by home seller

Unlock Equity

P

Project Manager Assigned

P

P

Designer Assigned

P

P

Vendor Selection

Choose from directory or use preferred vendors

8 pre-designed collections from one local manufacturer

Any vendor or retailer

Project Scope

Customizable

Starts at $75,000

Up to $50,000

Contract Between

Seller and ZoomCasa

Seller and Regency

Seller and Notable

Out-of-Pocket Costs

No money out of pocket until escrow closes*

No money out of pocket until escrow closes*

No money out of pocket until escrow closes*

Eligibility

Determined by amount of equity in the home

Determined by amount of equity in the home

Determined by FICO and equity

Repayment Options

Due in 90 days or at close of escrow*

Due in 90 days or at close of escrow*

Due in 12 months or upon close of escrow, whichever comes first*

FROM MAKEOVERS TO MAJOR RENOVATIONS: Three Pre-Sale Upgrade Solutions No money out of pocket until escrow closes*

PINNACLE FORWARD Using Pinnacle Forward gives buyers the freedom to purchase their next home before selling their current one.

• Eliminate contingent offer • Avoid the stress of double moves • No monthly payments, fixed maturity dates, or bridge loans require • Skip the hassle of living through renovations and showings With Pinnacle Forward, your home is prepared for sale to maximize value, and you keep all the upside.

BUY B E FO RE YO U SE L L .

We prepare your home for sale and maximize value—you keep all the upside.

AGENT RESOURCES GLOBAL NETWORK RESOURCE CENTER • Business and Marketing Tools • Training and Educational Programs • Advanced CRM System • Responsive Support Team • Marketing REsource • Benefits and Discounts

CALIFORNIA PROPERTIES MYCONNECT • Company Announcements • Directory of Tools and Programs • Private l Exclusive Listings • Legal • Training • Market Reports • My Transaction • Design Studio

THANK YOU

©2025 Berkshire Hathaway HomeServices California Properties is a member of the franchise system of BHH Affiliates LLC. BHHS and the BHHS symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. 1: 2020 BHHSCP Internal Report. Sold Properties By BHHSCP La Jolla Office Sales Professionals. 2: 2020 BHHSCP Internal Report. Sold Properties By BHHSCP Sales Professionals. 3: Published 11/2020, based on data available at the end of 10/2020, for total homes sold in 92037, Trendgraphix, Inc. 4: Published 11/2020 based on data available at the end of 10/2020, for total homes sold in 92037, Trendgraphix, Inc. 5: Internal BHHS Reports for 2019 transactions. 6: The No. 1 ranking is derived from the REAL Trends 500 report on the country’s top 500 brokerages, based on units sold in 2019. REAL Trends - The Trusted Source for news, analysis and information about the residential real estate industry since 1987. 7: Berkshire Hathaway HomeServices received the highest numerical Equity Score and the highest numerical score relating to Trust and Love among Real Estate Agency brands included in the 2020 Harris Poll EquiTrend® Study, which is based on opinions of 39,100 U.S. consumers ages 15 and over surveyed online between January 1 and January 30, 2020. “Highest Ranked” was determined by a pure ranking of a sample of Real Estate Agency brands. 8: Source: Google Analytics 11/19/2019-11/18/2020. 9: Source: Facebook Analytics, Google Display Network Analytics, and Influencer Marketing Reports 10/01/2019-09/30/2020. 10: Source: National Association of REALTORS® 2017 Profile of Home Buyers and Sellers. 11: Business Wire 12: Estimated Number Of Views Based On Meltwater Monitor Report published 5.5.25 for 2024. 13: ©The Charitable Foundation is a nonprofit 501 (c)3 real estate agent-run organization.