Jessica Kipp Marketing Consultation Magazine

WE KNOW YOUR HOME IS YOUR MOST VALUABLE ASSET

NO TWO PROPERTIES ARE ALIKE

TOGETHER WE WILL CREATE A MARKETING PLAN AS DISTINCTIVE AS YOUR HOME.

Thank you for the opportunity to earn the job of helping you sell your home.

When we work together, you have the benefit of representation by a real estate professional and an organization that understands the market and how to serve your needs while achieving your goals.

There are four areas on which we’ll focus. First, we will establish the best price to market your home to maximize its value. Then I will create the most effective, proactive marketing campaign to attract as many potential purchasers as possible. Next, make sure the offer and acceptance are structured in your best interests for the best possible outcome. And finally, I will manage the negotiations and transaction process to ensure everything goes smoothly through closing.

I will be with you every step of the way

ABOUT ME

As a real estate agent specializing in helping seniors, I’m often referred to as a Senior Real Estate Specialist (SRES). I bring a wealth of knowledge and expertise in addressing the unique needs and preferences of older adults when buying and selling property, such as accessibility, downsizing, and retirement communities.

When it’s time to move, it pays to have someone who will market your home, show it to prospective buyers, negotiate the purchase contract, arrange financing, oversee the inspections, handle all necessary paperwork and supervise the closing. I can take care of everything you need, from start to close. Markets are hyper-local, so you need someone you can trust for up-to-date information and local market insights.

If you are from out of state or out of the country, I can also connect you with a Berkshire Hathaway HomeServices agent who has the same standards I do when it comes to providing superior service.

If you or a senior you know needs assistance with real estate, I am that person and am eager to provide tailored guidance along the way.

THE FIRST STEPS

Discuss MARKETING PLAN

Agree on PRICING STRATEGY

Discuss staging & PINNACLE options

Consider the merits of HOME WARRANTY coverage

PROFESSIONALLY PHOTOGRAPH your home

Schedule YARD SIGN installation

Discuss OPEN HOUSES & BROKER TOURS

Design MARKETING MATERIALS

WHAT YOU CAN EXPECT

WHEN I ENTER YOUR HOME INTO THE MLS, THAT WILL TRIGGER:

• Global syndication to all major real estate websites

• Exposure in our Buyer Match database

• Featured Listing placement on my website

• An alert to local brokers

• Placement in our dynamic social media ads

• Organic social media exposure

• Production of a targeted digital ad campaign

ONCE YOUR LISTING IS ACTIVE, I WILL:

• Start a targeted digital ad campaign to run in a 15-mile radius of your home

• Market your home to your neighbors through direct mail

• Solicit feedback from brokers whose clients have toured your home

• Provide daily or weekly listing activity reports to keep you apprised of the interest in your home

• Communicate with you frequently via the means you prefer and offer guidance throughout the listing period

• Respond promptly to all buyer inquiries and always negotiate in your best interests

THREE AGENTS IN ONE

I am committed to delivering expert representation, from providing specialized market knowledge to submitting the offer and negotiating in your best interests to a successful close. With us, you get three agents in one.

PROPERTY TOUR EXPLAIN AGENCY RELATIONSHIPS

MARKET RESEARCH

PRESENT MARKET ANALYSIS

REVIEW NET PROCEEDS

REVIEW PRESENTATION PRACTICES

DISCUSS NEGOTIATION PROTOCOLS

PRESENT OFFERS

DISCUSS MARKET CONDITIONS

REVIEW PRICING STRATEGIES

DETERMINE LIST PRICE

SUGGEST IMPROVEMENTS

EXPLAIN MARKET STRATEGY

DISCUSS HOME WARRANTY IMPLEMENT MARKETING PLAN

FOLLOW-UP ON SHOWINGS

EXPLAIN PROS/CONS OF OFFERS

OUTLINE COUNTEROFFER STRATEGIES

REVIEW CURRENT MARKET ANALYSIS

OPEN ESCROW COORDINATE HOME INSPECTION

MARKET RESEARCH

DELIVER SIGNED CONTRACTS

MONITOR NECESSARY REPORTS

NEGOTIATE NECESSARY REPAIRS

DELIVER RESPONSE TO BUYER’S AGENT

PREPARE CLOSING TIMELINE

DELIVER SELLER DISCLOSURES

ENSURE VALUATION LENDING REQUIREMENTS

FOLLOW-UP CONTRACT CONTINGENCIES

MANAGE CLOSING

DETAILS

REVIEW CLOSING STATEMENT PRE-CLOSE EXPLAIN MOVING RESOURCES

ATTEND CLOSING AT ESCROW

DELIVER KEYS TO BUYER

FOLLOW UP ON RECORDING AND DISBURSEMENT OF PROCEEDS

I Am Your TRUSTED ADVISOR

I Am Your EXPERT FACILITATOR

I Am Your SKILLED NEGOTIATOR

95%

OF HOME BUYERS USE THE INTERNET WHEN SEARCHING FOR A HOME

THE PERFECT INTERNATIONAL PARTNER

WE SHOWCASE YOUR HOME TO AFFLUENT BUYERS

The Wall Street Journal’s digital and print publications reach across geographic and language barriers to bring our properties to a targeted audience.

MansionGlobal.com, part of Barron’s Group, is an award-winning digital destination for compelling content about the global real estate market. We place our properties priced at $1M or more in front of this high net worth audience.

REACH GLOBAL BUYERS

PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION

Beautiful imagery captivates buyers and helps them envision life in your home. We’ll discuss the attributes you love most about your property, and I will work with my professional photographer to convey your home’s best features to prospective buyers. A stunning visual presentation is critical for persuasive online and print marketing, regardless of your home’s price point.

STAND OUT ONLINE

IMAGINE LIFE IN YOUR HOME

PICTURE PERFECT

FIRST IMPRESSIONS ARE CRITICAL, AND YOUR HOME WILL BENEFIT FROM CAREFULLY CRAFTED IMAGERY TO FEATURE IT IN ITS BEST LIGHT.

We’ll consider all these options:

VIDEO helps buyers experience your home before they visit.

AERIAL IMAGERY gives perspective to the local neighborhood.

MATTERPORT 3D allows potential buyers to move through each room online.

PROFESSIONAL STAGING

STAGING AND STYLING HELP BUYERS IMAGINE LIVING IN YOUR HOME.

A successful sale relies heavily on your property’s visual presentation, so my professional staging consultants will work with you to maximize its appeal to buyers. Staged homes feel inviting, appear clean and well maintained, and typically sell faster and for a higher price than non-staged homes.

At your request, I will arrange for staging and styling that best suits your property.

FLOOR PLANS

TO CONVEY YOUR HOME’S FLOW AND SCALE, FLOOR PLANS ADD VALUE.

I have my professional photographers create floor plans for all my listings. Not only do they generate greater buyer interest, but two-dimensional flat plans:

• Give buyers a better understanding of layout, key features, and storage capacities before they visit in person

• Complement 3D tours with a birds-eye perspective

• Engage buyers and help them build an emotional connection with your home

Like home staging and styling, floor plans can help your property stand out online and in print.

AGGRESSIVE MULTI-MEDIA

Our strategy blends digital and print marketing materials to proactively present our listings to potential buyers through:

• Dynamic ads on Facebook

• Local and national networking channels

• Targeted online campaigns

• High quality flyers, brochures, direct mail, and signage

Additionally, your home will be marketed to brokers in our area and displayed on other brokerage’s websites. We create a unique property website for each listing and drive traffic from social media, search portals, and our mobile app directly to your property. Rest assured, your home will appear on all the popular U.S. and global real estate websites buyers use to look for homes.

WE DON’T WAIT FOR BUYERS TO COME TO YOU. WE TAKE YOUR PROPERTY TO BUYERS.

CAPTURE YOUR AUDIENCE

CREATING BUZZ AROUND YOUR HOME

Berkshire Hathaway HomeServices will create a custom digital ad campaign for your home and place it before potential homebuyers on popular websites and mobile apps. It will target active buyers within a 15mile radius, ensuring your home stands out online.

Your property will be featured on sites like these:

PROPERTIES JUST A TAP AWAY

Through dynamic social media ads featuring a catalog of our listings, my company will show your home to people who have expressed interest in buying a property like yours.

In addition, my networking and social media skills will get the word out and generate interest in your property through broker-to-broker marketing and social exposure.

EXTENSIVE EXPOSURE

Our websites are sophisticated real estate destinations that feature maximum exposure for listings and deliver near real-time property details to prospective buyers.

It’s easy to use my website or any smartphone, tablet, or desktop computer to search for properties, get listing details, learn about local neighborhoods, register for updates, and connect with me. Buyers and sellers are never more than a finger tap way from the latest property information.

56%

OF BUYERS USE MOBILE DEVICES WHEN SEARCHING FOR A HOME

• Search by schools or open houses

• Map, satellite and lot line views

• Real-time listing information

• Agent messaging

• Weekly neighborhood updates

YOUR DIGITAL ADDRESS

BHHS.COM

A global destination for home buyers across the country and around the world, buyers trust the Berkshire Hathaway HomeServices name. Real-time traffic data and neighborhood and price history reports make this one of the fastest growing home search destinations.

JKIPP.BHHSNW.COM & BHHSNW.COM

Your local real estate resources for instant, intuitive real estate search, property details, satellite maps, neighborhood information, and intelligent filters that transform listing data into home finding intelligence. Enter an address to estimate any home’s value, based on our sophisticated analysis of real estate and public data.

PROPERTY WEB ADDRESS

Your online address is the focal point of our marketing. A unique web address connects buyers with compelling information and beautiful images of your home. Rich local details give buyers an in-depth view of the schools and neighborhood amenities. Buyers can easily save properties to an online portfolio, get more information, or share via social media.

IMPRESSIVE PRINT MARKETING

From flyers to ecoboards or brochures, rest assured your property will be presented in its best light.

We use direct mail postcards to let your neighbors know your home is available in case they want to make a move or have friends or family interested in the neighborhood.

UPSCALE PRINT ADS

PRESTIGE MAGAZINE

Berkshire Hathaway HomeServices’ Prestige Magazine is a glossy, coffeetable quality publication showcasing luxury and resort properties, as well as luxury lifestyle editorial content. It is the centerpiece of a highly effective program designed to reach an affluent audience with the means to make a luxury or resort home purchase

EXPOSURE CREATES DEMAND DEMAND

DRIVES VALUE

HOW LONG DOES IT TAKE TO SELL?

There is no easy answer, but we know there are significant factors that will affect your final price and time on market. Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when your listing hits the market.

Who

HOW BUYERS FOUND THEIR HOME

OUR BUYER DATA IS YOUR ADVANTAGE

COMMUNICATION AND INFORMATION

AT YOUR FINGERTIPS

Berkshire Hathaway HomeServices uses real-time buyer data to demonstrate what buyers in your area are looking for today. We utilize a heat map, similar to a weather map, with a darker color indicating a higher concentration of buyer activity, which reveals insights that can impact our pricing strategy.

Our platform tracks where buyers are searching and how much online activity there is relative to similar homes, which helps us gauge the level of interest in your home. In addition to monitoring local buyer activity, our reports track online traffic specific to your property, including:

• How often your property appears in search results

• The number of times consumers viewed your listing details

• How many prospective buyers saved your property to their Favorites portfolio

FIRST IMPRESSIONS SELL

When you’re ready to move forward with your life, but your home is holding you back, that’s where PINNACLE steps in.

The curated team of design professionals is trained to see potential changes that could elevate your home, inside and out, with no cash out of your pocket until it’s sold.

PINNACLE is designed to provide painless solutions to maximize your home’s sale price and minimize its time on market.

RENOVATION PROJECTS

• New flooring

• New countertops

• Kitchen & bath improvements

• Updated HVAC

• Plumbing

• Roofing repairs

COSMETIC UPDATES

• Painting

• Professional staging

• Decluttering

• Window treatments

• Landscaping

• Fencing

ELITE SERVICES

• Packing help

• Moving

• Settling in assistance

• Senior services

• Hauling

• Deep cleaning & more

YOUR HOMESERVICES CONCIERGE

Your HomeServices Concierge is available to support you by phone, email, or online, and will ensure the services provided meet your satisfaction.

When selling your home, HomeServices gives you access to many service providers you may need, including:

• Handyperson and contractor services

• Landscaping companies

• Cleaning assistance

• Moving van and storage services

When buying a home, you receive assistance with:

• Scheduling movers

• Filing your change of address

• Getting insurance and home warranty coverage

• Setting up utilities, internet/cable, and home security

• Plus much more

Once you’ve finished unpacking, the benefits and services you receive with HomeServices Concierge are available as long as you own your home.

WHEN YOU BUY OR SELL A HOME WITH BERKSHIRE HATHAWAY HOMESERVICES NORTHWEST REAL ESTATE, YOU GAIN EXCLUSIVE ACCESS TO HOMESERVICES CONCIERGE FOR ALL YOUR HOMEOWNERSHIP NEEDS.

AT YOUR SERVICE

REAL ESTATE WITHOUT BOUNDARIES

A GROWING GLOBAL NETWORK

FIND THE PERFECT HOME AROUND THE CORNER, ACROSS THE COUNTRY, OR ABROAD.

Berkshire Hathaway is known for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation.

HOMESERVICES OF AMERICA®

LOCAL REAL ESTATE WORLDWIDE

Our company is a member of HomeServices of America, the nation’s premier homeownership services provider, and an affiliate of Berkshire Hathaway Inc.

This relationship affords our clients the benefit of integrated real estate representation, mortgage loans, property and casualty insurance, and home warranty services -- all working together for you.

ONE-STOP CONVENIENCE

FINDING THE BEST LOAN AND COVERAGE OPTIONS SHOULD BE SEAMLESS.

You have plenty to juggle when selling or buying a home, so take advantage of the convenience of working directly with our mortgage, insurance, home warranty, and title partners to ensure everything is in place for a smooth, on-time closing.

We offer custom insurance options to meet the specific needs of our clients in the Pacific Northwest. Along with homeowners insurance, we can help find great coverage for other personal insurance needs such as auto, umbrella, jewelry, watercraft, and more.

PROVEN RESULTS

Performance and reputation matter. To best serve you, we maintain high standards and continuously improve the way we do business while earning recognition on local, national, and global levels.

REAL TRENDS 500

HomeServices of America is the largest real estate brokerage nationwide and closes the most transaction sides.

FORBES GLOBAL 2000

Berkshire Hathaway ranks #1 in 2022 among the largest companies in the world.

FORTUNE 500

Berkshire Hathaway earned the #7 spot on Fortune’s annual list of companies ranked by revenue for 2021.

BERKSHIRE ELITE CIRCLE

Our company consistently ranks among the top tier in production among all Berkshire Hathaway HomeServices affiliates.

TOUCHING HEARTS IMPROVING LIVES

THE GIFT OF TIME

WE SUPPORT OUR COMMUNITIES BY GIVING BACK.

Volunteering in our local communities is standard practice, and our brokers, employees, and their families join together to help with various projects on our annual day of service, Give a Day Away. From cleaning and painting shelters for women and children to landscaping schools or collecting diapers, clothing, or food, helping others is what drives us.

PROUD SUPPORTERS OF