LUXURY PROPERTY MARKETING LUXURY IS IN EACH DETAIL

Details are everything! In the luxury market expectations are higher, therefore your presentation and quality of materials should match that! Whether you have been in the luxury market, or you’re brand new… we have the tools to help you stand out and get the job done {the luxurious way}.

LUXURY KIT

We formulated the Luxury Kit to make sure you had everything you would need to make a lasting first impression with a luxury seller. Within each kit are the following items:

• 9” x 12” Luxury Collection Blind Embossed Pocket Folder

• Luxury Collection Notecard with envelope

• Luxury Collection Letterhead Sheet

• 8.5” x 11” Luxury Collection Consumer Booklet

• Soft Touch Black Presentation Cover Set

• 9” x 6” Postcard Sample (Ace)

We suggest taking this kit, writing a hand-written note {with the provided note card}, wrap it all up and mail it to the seller prior to your marketing presentation. This way, the sellers have a chance to touch, feel and see what you’re all about and you can dive into the presentation once you are face-to-face.

The Luxury Consumer Booklet is a piece catered directly to the luxury seller. It has very similar features to our Seller’s Guide, but highlights the additional benefits and marketing efforts performed when dealing with a luxury listing. This booklet is included within the Luxury Kit, so you’ll always be prepared for your marketing presentation when ordering the kit!

Along with the printed collateral included in the Luxury Kit are hundreds of customizable templates on MADI & Marketing REsource. Items such as flyers, postcards, social media graphics, brochures and booklets can be created custom to the luxury home and printed professionally using Xpressdocs to make sure you are providing your luxury sellers the highest level of service!

Each luxury property will receive a company provided yard sign with the main brokerage phone number on it. This sign is ordered and installed by Frames and Things. We highly suggest you to purchase your own sign riders to be attached to the yard sign. You also have the option to purchase your own custom Luxury Yard Signs and have those installed instead of the company provided signs.

The Marketing Team creates individual reels of our recently listed luxury properties and post onto our company Instagram and Facebook page.

The Marketing Team creates a monthly co-broker newsletter with recently listed luxury properties. This email also includes the latest edition of The Luxe Life, our flagship digital publication.

The Luxe Life is our flagship digital publication we produce in-house on a bi-monthly basis. This magazine features just listed and pending properties throughout our marketplace. It’s built to help you market your listings PLUS show luxury buyers our current inventory.

properties from all over the world. Our experienced, service-oriented network professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver their clients best in-class results.

The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we will be where the action is. We frequently evaluate our syndication alliances and geographic targets to place network listings in front of the greatest number of high-net-worth consumers seeking homes in the U.S.

When selling your home, we deliver maximum exposure to the right audience.