GROW Magazine: Fall 2022 Edition

FOR THE FOREVER AGENT

YOU’RE THE CEO

We’re here to help you build a sustainable business and see you grow.

POSITION YOURSELF FOR SUCCESS

You’ve got the best of both worlds: a global brand and a locally-owned franchise. We’ve got an entire support team dedicated to your success!

HERE FOR YOU

Cover Photo: Xenia Pino, Spring Hill Office

I WOULD WANT TO BE ASSOCIATED WITH SOMEBODY WHERE THE financial strength was unquestioned and where the name stood for integrity.

WHAT OTHER QUALITY WOULD YOU WANT THAT BERKSHIRE HATHAWAY HOMESERVICES DOES NOT HAVE; AND I DON’T THINK YOU COULD FIND ONE.

- WARREN BUFFETT

chairman and CEO, Berkshire Hathaway Inc.

OUR STORY IS ALL ABOUT

GROWTH

>> DEWEY MITCHELL AND ALLEN CRUMBLEY are business partners and long-time friends. It’s safe to say they know a thing or two about how to GROW together. They each played football under Coach Bear Bryant at the University of Alabama where they won a National Championship in 1978 and gained valuable experiences that have made them who they are today. Their passion for real estate and this company sets them apart from most “business owners”. This isn’t just a business to them, it’s their family.

Berkshire Hathaway HomeServices Florida Properties Group traces its roots back to 1959, formerly known as Tropical Realty. With a successful history and an admired reputation in our market, it’s safe to say we’re always makin’ moves in the right direction.

We realize our business is relationship-based and that every interaction is unique. Every member of our team embodies characteristics we believe foster those relationships: teamwork, integrity, passion, and excellence. Therefore, we provide a platform for success and the opportunity to emotionally connect with the people we serve.

We crafted our identity, motivations, and efforts to serve the people of Tampa Bay & Central Florida around the fact that we’re not just selling dirt and four walls, but our customer’s sanctuary; their homes! We work diligently with the people we serve and always with a grateful spirit. We stand firm in our belief that they are people first and clients second.

POSITION YOURSELF FOR SUCCESS

06 | OUR BRAND PROMISES

Providing Legendary Service starts at the core.

08 | INTERNAL OPERATIONAL EFFICIENCES

The essentials both physical and digital to help you run your business like a boss.

10 | TOOLS TO HELP YOU DO YOUR JOB

The tools and resources we offer you to serve your customers efficiently and effectively.

13 | MAKING WORK EASIER

Let’s say it all together now, “AUTOMATION is my friend.” We’ve got a way for the computer to do the tasks for you.

14 | COMPANY YOU KEEP

You’ve got the best of both worlds: a global brand and a locally-owned franchise.

PROMOTION

18 | STAYING IN TOUCH

We make staying in touch and nurturing relationships “Amazon easy.”

22 | PRESENTATIONS

First impressions matter, so we’ve got top-notch marketing materials so your presentation goes off without a hitch!

23 | MADI - YOUR GO-TO MARKETING GAL

Create, Edit, Customize, and Publish... you’re in control when you use the help of MADI to create your marketing and branding collateral.

26 | LUXURY PRESENTATION

Like we mentioned before, first impressions matter, so we’ve got luxury branded marketing materials to make sure your presentation goes smoothly and successfully!

28 | PERSONAL PROMOTION

You’re the face of your business and we know how important it is to market yourself!

31 | PROPERTY PROMOTION

Promoting the properties you have listed is what you are hired to do and we’ve got the resources for you to do this quickly and efficiently!

39 | BUYERS

Buyers are just as imporant as sellers and we’ve got tools designed just for them!

40 | RESIDENTIAL ASSET MANAGEMENT

You’re more than just an agent. You handle the most valuable asset of every customer - their home!

BRINGING THE VALUE

CONTENTS 20

We have a way for you to build value within the relationships you are developing with your customers.

HERE FOR YOU

44 | CORE SERVICES

We’ve got everything your customers desire under one roof.

46 | PEOPLE WHO SUPPORT YOU

There is an entire team here to support YOU!

48 | COACHING & TRAINING

We believe you should never stop learning and growing, so we’ve got continuous coaching and trainings for you to take advantage of.

EVENTS + TRAININGS

51 | NATIONAL EVENTS

National events are great for connecting with network agents in different markets and to build your business!

52 | LOCAL EVENTS

We make sure to have some serious fun – read all about it!

57 | LOCAL TRAINING

From the day you start with us to your 30-year anniversary, we’re here to see you GROW.

LEAD ME TO THE MONEY

60 | COMPANY GENERATED LEAD SOURCES

We have so many opportunities for you to earn residual income and build your book of business!

62 | AGENT GENERATED LEAD SOURCES

A lengthy list of ways you can generate your own leads!

SUCCESS

You may hold the title of REALTOR®, but we all know there are so many more titles that you also carry. Being a real estate agent isn’t just selling homes, you have a business to run! Let us help you with that part... the business-running part. We have all of the internal operational efficiencies in place, the tools to help you do your job, the automation and synergy needed to make your job easier, and finally a global brand with local roots to support you every step of the way.

Let us show you what we’re talking about. We can talk the talk AND walk the walk.

OUR BRAND PROMISES.

OUR MISSION IS TO BE THE T.I.P.E. OF COMPANY THAT PROVIDES LEGENDARY SERVICE.

By choosing to be a member of our team, you’re agreeing to carry out our brand promises in all you do. This means being committed to putting relationships above transactions. In order to do that, we are asking each team member to commit whole-heartedly to our brand promises on the next page.

OUR VISION

To forever serve our communities by creating lifetime relationships and legendary experiences throughout our customer’s financial and Real Estate journeys.

OUR MISSION

To be legendary.

1. TO MAKE COMMUNICATING WITH EVERY CUSTOMER A TOP PRIORITY AT EACH OPPORTUNITY, EVEN WHEN IT MIGHT SEEM WE HAVE NOTHING NEW TO TELL THEM.

2. TO BE THEIR FOREVER REAL ESTATE ADVISOR EVEN WHEN THEY’RE NOT ACTIVELY BUYING OR SELLING.

3. TO TAKE FULL OWNERSHIP OVER THE TRUST THEY’VE PLACED IN US AND ACT ACCORDINGLY.

4. TO NEVER LEAVE ANY DOUBT THAT WE ARE PLACING THEIR BEST INTEREST ABOVE ALL ELSE.

5. TO TRULY LISTEN TO WHAT THEY’RE TELLING US SO THEY GET PERSONALIZED SERVICE.

6. TO WALK THROUGH THEIR JOURNEY ALONGSIDE THEM, AS THEIR PARTNER

7. TO EXERT A LEVEL OF SKILL, KNOWLEDGE AND EXPERTISE SO AT EVERY INTERACTION THEY FEEL LIKE THEY’VE CHOSEN A REAL ESTATE GENIUS .

8. TO NEVER PUT THEM IN A POSITION TO DOUBT WE HAVE THE HIGHEST INTEGRITY IN ALL THAT WE DO.

INTERNAL OPERATIONAL EFFICIENCIES

There’s a lot more to running a real estate business than just having a real estate license – although that is a main component!! To run a successful business, there are a lot of little things you need to have in place. All those little things sure can add up quickly! From items in the workplace such as printers and scanners and dedicated conference spaces with web-conference capabilities to the digital essentials like a full IDX feed to your website and a comprehensive listing syndication, we’ve got this and more ready for you to use!

THE WORKPLACE ESSENTIALS PERSONALIZED COMPANY PHONE NUMBER

PRINTERS & COLOR COPIES

Print or make copies of your documents, flyers, and other marketing collateral in full color at no cost to you.

BINDING MACHINES

Print and bind your presentations using the provided presentation covers and plastic combs.

HIGH SPEED INTERNET

Each office is equipped with high-speed internet to make sure you can conduct your business.

E-FAX

Our e-fax capabilities allow for faxes to be received via email. We bring an outdated technology into the current century!

You’ve got access to a personalized company phone number that can be forwarded directly to your cell phone so you’ll never miss an opportunity or a call!

SPAM FILTER & FRAUD MONITORING

When using your personalized @bhhsflpg.com Gmail account, we have a spam filter and fraud monitoring system to make sure both you and your customers are safe when corresponding online.

CONFERENCE ROOMS

Every office has at least one conference room for you to invite customers in for a presentation or a meeting.

VIDEO CONFERENCING

Each conference room has a flat screen television with video conferencing capabilities to host customer meetings or join in on a company-wide training webinar.

PRIVATE OFFICES & WORKSTATIONS

Each of our offices has a unique blueprint, where both private offices and workstations are available for you to have a designated place to work.

GROUP E&O

We’ve got you covered. Our professional standards of excellence include Errors and Omission insurance coverage for you and your business to protect

against claims of liability. Our E&O insurance helps in case of: work mistakes and oversights, undelivered services, accusations of negligence, missed deadlines, customer injuries or property damage, employee injuries, damage to business property, and employee discrimination lawsuits. While you work to deliver the best service experience to your customers, we work to keep you protected!

DIRECT DEPOSIT

Get your money quicker! We offer direct deposit for you to receive your commission income as quickly as possible.

DIGITAL ESSENTIALS

NATIONAL WEBSITE

The national website, berkshirehathawayhs.com, offers home search in 12 different languages, the ability to view the price in other currencies and can change square footage to meters. With almost 14 million visitors in 2021, we sure are good to know.

COMPANY WEBSITE

Our local website, bhhsfloridaproperties.com, offers consumers a wealth of information including an intricate search function, our full suite of services, and access to a directory of our agents and the offices they work from.

KEYWORD ANALYTICS FOR SEO/LEADS

We strive to be seen! The more traffic our website receives, the more leads we’re able to give our agents. For that reason, we’re constantly reviewing popular search terms and adjusting content on our website to ensure we’re as visible as possible.

DIGITAL ADVERTISING

Online advertising can be incredibly powerful, and it’s something that we take seriously. Our digital advertising campaigns run DAILY, not just occasionally. Our ads on various national websites and social media networks give our brand, and in turn our agents, even more exposure.

FULL IDX FEED TO PERSONAL WEBSITE

From your company-provided custom website, consumers will have direct access to search, view, save, and schedule showings for ALL listings listed by every agent in three major Multiple Listing systems. This means your website becomes a one-stop shop for their property searches and positions you as their expert agent who can deliver the entire inventory of properties available in the market direct to their mobile

devices, laptops or home computers.

TRI MLS SEARCH OPTION

Searches on your agent website pull the inventory from three major MLS systems in the Greater Tampa Bay area: StellarMLS.com (Mid Florida Regional MLS) Heartland Association MLS and Hernando County MLS. This means your buyers have access to everything on the market and never have to settle for something less!

LISTING SYNDICATION

We make sure your listings are seen as much as possible. You worked hard to garner that listing… so let’s make sure it gets seen! All of your listings will automatically be syndicated to the below list without you having to do anything!

• Berkshirehathawayhs.com

• Zillow.com

• Trulia.com

• Wsj.com

• Europe.wsj.com

• Asia.wsj.com

• Mansionglobal.com

• Mansion Global WeChat Channel

• Juwai.com

• Propertylistings.ft.com (Financial Times)

BLOG

Our local blog, Real Estate-ish, is a resource for consumers and agents alike. It features articles for agents to share with their customers via social media or email.

CONSUMER FACING DOWNLOADS

Consumers want instant gratification, so we have made a few of our resources available for them to download directly from our blog.

COMPANY PR

We are all about sharing the good news! That’s why we make sure to send out our press releases to the top sites to get the best traction.

THE AGENT HELP SITE.

GOOGLE, BUT FOR REAL ESTATE

Yes, you read that right. We have our very own google-esque platform that we like to call the Agent Help Site. This website is a completely searchable, living platform that is constantly expanding with how-to videos, written guides, and resources that help you run your business like a boss.

COLLECTIVE SEARCHABLE DATABASE OF TOOLS AND

RESOURCES

HOW TO WRITTEN GUIDES

HOW TO VIDEO TUTORIALS

THINK

THERE’S A TOOL FOR THAT.

We provide all of our associates the latest innovative systems, tools and resources to help them run a turnkey business at the highest level without having to invest their own hard-earned dollars on systems critical to operating their business. From customer relationship management, to marketing systems, to website support, to lead generation systems, to transaction management to social media management – we’ve got you covered! All tools are organized by process, easy to use, and available where and whenever you need them! “Yes!” We have a tool for that.

G-SUITE

Each agent is equipped with a G-Suite account, which is an integrated suite of secure, cloudnative collaboration and productivity apps powered by Google AI. Includes Gmail, Docs, Drive, Calendar, Meet and more.

DOTLOOP

Dotloop is an online workspace that connects everyone and everything needed to complete a real estate transaction in one place. Dotloop allows you and your customer to edit, complete, sign and share documents without ever needing to print, fax or email.

YOUR LOCAL CRM

The acronym CRM stands for customer relationship management. This is probably one of the most important tools in your toolbox as this is a way to stay connected and build relationships with your sphere of influence! Our local CRM platform is synced to the other tools and resources we offer such as Dotloop and Percy AI, so you can be more efficient in your marketing and business-building efforts.

P IS FOR GETTING PAID .

Percy AI uses buyer data to address the two most important questions every potential seller has: What is my home worth? And do you have buyers for it? Think of Percy AI as your reverse prospecting tool that allows sellers to come to YOU instead of waiting on buyers to search for a home.

AVM ON WEBSITE

This technology integrates seamlessly with your personal website and allows homeowners to see what their home is worth. They’re provided with three valuations along with insight into the number of buyers actively searching for a property just like theirs –providing a powerful new way to generate and capture seller leads.

SOCIAL MEDIA AVM SHARE

You don’t have to wait for consumers to find your website to be able to use your AVM. Percy AI has a snazzy feature on the marketing dashboard where you can share your personal AVM link on social media.

BMA

The BMA is a Buyer Market Analysis, which provides the homeowner with the current buyer activity around the area. You can create these to add value during a marketing presentation to a prospective seller or give it to a homeowner as a health check on how their home is doing in the market.

COMING SOON ANNOUNCEMENTS

Once you have a listing {and a signed exclusive}, you can share the good news ahead of time with matching buyers and to over 700 Florida Properties Group agents! This shows your seller how serious you are about marketing their home and selling it quicker.

LISTING ALERT

It’s basically match.com for your listing! Go into Percy AI the day after it goes live in MLS, click on your listing and press one button to alert EVERY agent in our company that has a registered buyer matching your property of your new listing, giving you an advantage.

AND P IS ALSO FOR PERCY AI , WHICH WILL HELP YOU GET PAID [IN LEADS & CUSTOMERS].

(Above) The Percy AI BMA is a multi-page document that is completely branded to you and provides a visual breakdown of the analytics of buyer activity in relation to the homeowner’s property!

NATIONAL TOOLS

SALESFORCE CRM

The National REsource Center gives you another way to keep your contacts and sphere of influence organized, makes it easy to target your customers with agent branded marketing and helps to position you as their Forever Agent!

SOCIAL MEDIA MANAGEMENT TOOL

RISMedia delivers custom branded real estate news content automatically to network agents’ social networks. This innovative platform directs social media users to a network agent social media landing page complete with company logo, photo and contact information.

ADDITIONAL TOOLS

Since we are a full-service brokerage, there are additional tools that are available to you in certain niche markets, like commercial and property management!

COSTAR & LOOPNET MEMBERSHIPS

Marketing a commercial property and searching for them goes further than just the MLS. We have memberships with CoStar and Loopnet, two of the top commercial listing databases to make sure commercial properties are marketed to the largest net of customers.

PROPERTYWARE FOR PM

PropertyWare allows you to manage multiple properties with ease. Our rental accounting software helps you easily handle all the details of your day-to-day business. This very robust system stores our entire library of leasing and property management documents and also gives you instant access to owner and tenant information, property details, leases, ledgers and work orders for all of the properties you manage in one safe, secure platform.

TENANT AND OWNER DASHBOARDS

The PropertyWare tenant and owner portals provide secure, instant access to the information they need most, 24/7 and gives you a convenient way to maintain two-way communication from any device. Owners will enjoy real-time visibility into the performance of their investments. For tenants, life is easier with the convenience of online rent pay and communication features which allow tenants to submit their maintenance requests or contact their Property Manager.

SEASONAL PROPERTY MANAGEMENT SOFTWARE

Tampa Bay is a vacation destination year-round and assisting all those visitors is easier when you can market, book and manage from your phone. Our seasonal software gives you the flexibility to easily assist all those travelers that visit the Bay Area, while you are on the go. Our software links to the most popular booking sites, offers a calendar that you control and allows you to schedule cleaning, address amenity requests and tend to repair needs quickly.

LET AUTOMATION TAKE CARE OF IT.

YOUR NEW MANTRA

We know you have a lot of things to juggle being a real estate agent. That’s why we’ve made sure to invest in tools and resources that can take care of some of the heavy lifting for you. We’re talking about the beauty of automation and integration.

ROBUST INTRANET SITE

We’re going to kick this party off with the main hub, which we like to call Cabernet Corner or Cab Corner for short. This intranet site is your main go-to when doing anything with your business. Whether that is prospecting for sellers, marketing to buyers, adding to your database, needing to get to a tool, you will go to Cab Corner first. We made sure that anything and everything you’ll ever need is in one place with single sign-on (SSO) capabilities so you don’t have to keep 12 bookmarks to 12 different places.

TECHNOLOGY INTEGRATION

As previously mentioned, we are all about integration. So we make sure that any new tool that comes on board integrates with our current platforms so you can keep running an efficient business.

DATA SYNC BETWEEN DOTLOOP AND CRM

Dotloop is your transaction management system that houses all of the documents and information related to a real estate transaction. We thought it was pivotal that your CRM and Doltoop had a data sync because who wants to enter the same contact information several times? {We know you’re saying, “Not me!”}

DOTLOOP INTEGRATION INTO G-SUITE

We can’t get enough of Dotloop, clearly. This tool has it all – even an integration into your personal @bhhsflpg.com g-suite gmail account. This integration is super cool because you can create loops from within your Gmail account or drop documents from an email in Gmail to a loop you already have created. {Yes, we are geeking out over here.}

DOTLOOP INTEGRATION INTO CHALK DIGITAL

Another thing about Dotloop. They have an integration with Chalk Digital where your seller’s email address is automatically entered into Chalk Digital so they can get the skinny on their home’s targeted ad. Another thing to check off of your extensive to-do list. Score!

AUTOMATIC SURVEY TESTIMONIALS

Once a transaction has closed, an automated email is sent to your customer(s) to complete a survey through Testimonial Tree. You don’t have to lift a finger! Bonus: there is a social share feature once you receive the feedback so you can share the good news with your social media audience.

LIVE BY

Liveby is a platform that gives real estate professionals a new way to connect with homebuyers through local content. Provide your customers deeper insights into neighborhoods and streamline the discovery process.

THE MOTHERSHIP

AKA THE #1 REAL ESTATE BRAND: BERKSHIRE HATHAWAY HOMESERVICES

BRAND ATTRIBUTES

Your relationship with a Berkshire Hathaway HomeServices Florida Properties Group Trusted Advisor means you have a connection with brands you use daily! Led by Chairman and CEO Warren Buffett, Berkshire Hathaway is the eighth leading public company in the world. Plus, Berkshire Hathaway is recognized as the third most respected company on Barron’s World’s Most Respected Companies list and the fourth most admired on the 2019 Fortune World’s Most Admired Companies list.

FINANCIAL STABILITY OF THE BRAND

Warren Buffett was quoted saying, “You will gain from the strength of those around you. To me it’s an obvious choice, who else in the real estate brokerage business has the resources of a company that has almost $200 billion dollars in net worth? Get on a train that’s going 80 miles an hour. Don’t get on one that’s stuck on a sideline”. Being affiliated with a leading company and one of the most respected brands in the nation, comes with greater responsibility. Responsibility for us to constantly raise the bar, perform at a higher level and take pride in our parent company. We have instant clout when we meet with a customer for a Marketing Presentation or begin working with a new buyer. In addition to the name recognition, the respect of our peers and global exposure, we have industry-leading tools, systems and support from HomeServices.

GLOBAL & INTERNATIONAL PRESENCE

We don’t mean to brag or anything, but in just six years, our Berkshire Hathaway HomeServices franchise network has grown to more than 50,000 agents and 1,500 offices across the U.S., Canada, Western Europe and Dubai. Talk about a global takeover. Plus, HomeServices of America holds the number one title of the country’s largest residential real estate company according to the 2019 & 2020 REAL Trends 500 report.

RETHINK COUNCIL

The Berkshire Hathaway HomeServices national REthink Council was formed to connect and inspire top-producing leaders in real estate. The council creates resources and tools to enhance the network. Their focus is on recruiting and retaining next-generation agents, bridging communications with young professionals and seasoned agents, and promoting leadership among next-generation sales professionals.

RETHINK REPORT

REthink report is the official brand blog of Berkshire Hathaway HomeServices. It is an online publication written by innovators, thinkers and leaders from among the network. The inspiration to create REthink report – a digital space for thought leadership and ideas – came from the REthink Council.

LOCAL PERKS

LOCAL OWNERSHIP

Our roots date back to 1959 in Port Richey. Fast forward to today and there are over 900 agents working in 20+ offices throughout six counties, including Pasco, Pinellas, Polk, Hillsborough, Hernando and Highlands county.

PREFERRED BUILDER COMMISSION PROGRAM

Our Preferred Builder program is different from services offered by other real estate companies in that ours is a sales program—NOT a marketing program. Our goal is to bridge the gap between the New Home Builder and our General Real Estate Sales Executives in order to generate more sales for both. All of this to say you’ll earn an extra 1% commission on any preferred builder sales. How do you like them apples?

REALTY ALLIANCE MEMBER

We are proud members of Realty Alliance. The Realty Alliance is a network of North America’s largest and most successful real estate firms. Members serve most every major market on the continent. Through The Realty Alliance members access the best and latest ideas and solutions, which helps keep us on top of trends and serving our agents in the best way possible.

DIVERSITY AND INCLUSION LEADERS AND PLAN

A company is only as successful as its people. Our primary goal is to focus on our shared humanity through diversity and inclusion. For us, people are the most important part of who we are and should be celebrated. Creating an environment that brings a sense of community and fosters a culture of collaboration, respect, understanding and acceptance. We believe the way to reach our highest potential is to be true to our individual core values, which ignites our individual passion, commitment and authenticity. Our differences are what unites us and pushes us to higher levels of innovation.

Central Florida Locations

MONDAY MORNING MEMO

When it comes to company announcements, shout outs, and initiatives we want to make sure you get the message. So we create a weekly memo we like to call the “Monday Morning Memo”.

COMPANY PAID LOCAL PRINT ADS

Print media is not dead, yet. We make sure our offices and our brokerage is front and center when it comes to advertising in local publications.

LUXURY HOME MAGAZINE

We have a partnership with Luxury Home Magazine Tampa Bay + Greater Sarasota, a monthly publication that reaches 25,000+ most affluent residents, high-end venues and upscale local businesses. This makes sure your peers and customers see we mean business and care about our reputation as a leading real estate company in our marketplace.

5,100

KEEPING CONNECTED

Communication is key in any industry and we make sure every avenue is covered. We take advantage of video communication so you don’t have to read {or totally ignore} a long and boring newsletter. We use social media so you can easily keep your sphere entertained and informed. We even invest in print advertising because it’s not completely dead and provides us with a great brand presence, which means you’re more visible for that marketing presentation! See how we make sure you stay connected to us and to consumers!

COMPANY FACEBOOK PAGE

Making sure you have relevant {or humorous} content for your social media feed is one of the main initiatives of our company Facebook page. Our presence and engagement has grown exponentially in the past 4 years and it’s only going up from here!

LUXURY SOCIAL PAGE

We know the Luxury market is a different beast, so we wanted to make sure we have the social media platforms to cater to those searching for luxury homes and content.

SOCIAL ADS (COMPANY)

Just like we advertise in print publications, we make sure to advertise in the digital space! We’ve created several consumer-focused campaigns that help promote brand awareness, making your marketing presentation a breeze when they see the cabernet and white color scheme.

WE REACHED OVER IN 2021, WE HAD OVER

608,000

IN 2021

121,600

ENGAGEMENTS

PROMOTION

PROMOTING YOU, YOUR BRAND, AND YOUR LISTINGS

Presentation MATTERS. We realize that not everyone is a graphic designer, or a photographer, or a web designer. That’s why we provide you with completely branded, creative, fun, and informative marketing materials! Our goal is to make YOU look good, always. Making your customers experience top notch, is what will separate you from the average Joe agent. Not only do we provide marketing materials… but we also have notecards, email templates, luxury kits, and so much more – all available at your fingertips! Sometimes it’s the little things that mean the most. Relationship first… transaction later.

The overall feeling of our company culture is amazing. I feel well taken care of and that my voice is heard.

- TAMMY WAUGH, THE WAUGH GROUP

may your birthday be full of merriment and shenanigans.

STAYING IN TOUCH

Whether you know it or not, real estate is not just a sales position. It’s a relationship-based profession. You are in the business of relationships and staying in touch is key! Lucky for you, we are a Ninja company which means we focus extra hard on making sure you are equipped to keep up with your relationships.

BRANDED NOTE CARDS

If you really want to make an impact, write a hand-written note card and pop it in the mailbox. What a simple way to differentiate yourself from the rest! We suggest aiming to send two cards a day, whether it’s someone’s birthday, a previous customer’s “Homeiversary” or it’s a “just because” card! We’ve got a greeting card for you to use no matter the occasion!

BIRTHDAY & ANNIVERSARY EMAILS

Snail mail isn’t the only way we recommend you staying in touch. The quintessential email is another way to make sure you don’t miss out on staying in touch with your database. We have a really cool feature in our CRM that allows you to plug in special details such as a customer’s birthday or their anniversary date. Then there is a drip campaign that you can set up so an email automatically gets sent out when the special day occurs! Boom – another way you are staying top of mind and it’s done for you.

NINJA

FLOW

Alright, so this is a really cool feature we have set up. Ninja Flow is just a piece of the bigger Ninja puzzle to staying top of mind. We have crafted 12 emails in a drip campaign to spark a conversation with your database. There’s even a way to set your entire database up on this plan one time and anyone who is added to your database will also begin to receive these emails.

NEWSLETTERS

Within Cab Corner and Marketing REsource are real estate related newsletters you can send to your database. This way you can stay top of mind and truly be their trusted advisor by supplying them with relevant real estate information.

E-CARDS

Your Cab Corner and Marketing REsource accounts give you access to a plethora of eCards for any occasion when you want to send a one-off email to your database. These are great for holidays such as Independence Day, Labor Day and Thanksgiving!

I had tons of responses from the 1st ninja flow email of the year! Thank you all for everything you do for us ninjas and soon to be ninjas!

BRINGING THE VALUE

REAL ESTATE LIFESTYLE AND PLANNING GUIDE

Berkshire Hathaway HomeServices’ Real Estate and Lifestyle Planning Guide helps consumers think more strategically about real estate and real estate decisions. Agents may share the guide with clients and prospects and use the guide to assess clients’ present and future lifestyles and the considerations for life changes. In the process, agents position themselves to provide advice and assistance throughout clients’ lives. That’s a FOREVER Agent.

There are also condensed, 4-page brochures that cover specific topics within the Lifestyle and Planning Guide. If you want to take it a step even further, there is supporting social media collateral complete with videos, graphics and captions so you can engage your audience in the best way possible. That’s a FOREVER Agent.

FOREVER AGENT MARKETING MATERIALS

The more consumers recognize and respect a real estate brand- and the brokerages that bear its name – as representing their needs forever, the more significant meaning will be placed on the concept of a “real estate agent for life”.

To create lasting, forever value within a brand or brokerage means doing a whole lot more. Specifically, we must persuade consumers that our culture is an extension of the forever concept and, as trusted advisors, we extend value, skills and advice not only before or after a transaction, but also throughout a client’s entire life.

There are supporting graphics and videos you can use to influence this train of thought with your sphere and consumers!

BUILDING THE RELATIONSHIP

We’ve got the tools and resources for you to help build the relationship with buyers and sellers alike. From physical pieces to auto emails informing them on what their home is worth, you have a way to provide value and build trust.

DOOR HANGERS

Customize your own door hangers and have them professionally printed so you can have quality presentation.

SELLER PRE-LISTING QUESTIONNAIRE

The pre-listing questionnaire is the perfect way to start off a seller’s journey with you. According to a survey, 86% of sellers said the number one factor in choosing their agent was that they understood their needs. The questions on this sheet allow you to get to know the seller, their goals, and their home. All of this information really comes in handy when it comes to the marketing presentation so you can be sure to hit on their “pain points”.

NON-OCCUPANT OWNER LETTER

A compelling non occupant owner letter is a crucial component of prospecting. Many, if not all, out of state owners do not know our local market statistics and what the true value of their property is today.

Your letter will provide valuable information as to why NOW might be the best time for them to sell and cash in their equity.

By providing local market stats such as low listing inventory, high buyer demand, increasing home values and including an estimate on their net proceeds, will demonstrate to the owner you are the local market expert for the job!

WHAT’S MY HOME WORTH AUTO EMAILS (PERCY AI)

The best way to build credibility and trust is by supplying your database with information they ACTUALLY want to know... their home’s value in the current marketplace! Percy AI allows you to send a monthly automatic email to homeowners so they can stay in the know on their home’s value and what’s happening in their surrounding marketplace.

OPEN HOUSE PAPER REGISTRATION TEMPLATE

The classic open house registration sheet, a great way to collect your open house guest’s information and follow up with them!

BUYER PROFILE SHEET

The buyer profile sheet is the perfect way to start off a buyer’s journey with you. The questions on this sheet allow you to get to know the buyer, their goals, financial situation and overall expectations. All of this information really comes in handy when it comes to finding the potential homes you want to show them to get them to homeownership quicker.

REAL ESTATE REVIEWS

What is this term we speak of?

A real estate review is a way for you to give anyone who is a homeowner an annual market update and how their home is “performing”. They are essentially an unsolicited CMA.

Why would you prepare a CMA for someone who doesn’t want to sell their home? A real estate review shows the homeowner how knowledgeable you are and it keeps you top of mind for when they do want to sell or have a referral to send your way.

We provide you the key pieces to put together a thoughtful, powerful and polished presentation, including:

• Presentation Covers to coil bind your CMA/documents

• Real Estate Lifestyle and Planning Guide to go over their goals and be their FOREVER Agent

• Branded notecards so you can follow up with that personal touch!

MARKETING FOLDERS & PRESENTATION COVERS

Whether it’s a coil bound CMA or a pocket folder of important documents, we have sleek, branded Marketing Folders and Presentation Covers for you to use no matter the occasion!

6 STEP GUIDES

Our 6 Steps to a Successful Purchase and 6 Steps to a Successful Sale Guides are a must when you are presenting your value to potential customers. These are readily available for you to take to an appointment or you can access a digital version through Marketing REsource.

BUYER’S GUIDE

One of our most prized pieces, the Buyer’s Guide. What sets our guide apart from others in the marketplace is the overall language and goal behind the guide. It’s very consumer centric, meaning the guide does a lot more talking about how you as an agent will help the buyer achieve their goals and exceed their expectations. This guide is available in a printed format complete with pockets for you to include any additional documents when you take it to your buyers.

PRESENTATION

We know when it comes to the presentation, you need to have the materials ready for you to use that reflect the integrity of the Berkshire Hathaway HomeServices brand AND makes you look really good. From Buyers and Sellers Guides {in English and Spanish} to Luxury Kits to checklists, we’ve got you covered.

SELLER’S GUIDE

Similar to the Buyer’s Guide, our Seller’s Guide is also one of our most prized pieces. We are all about the seller’s experience and exceeding their expectations, so this guide has been crafted to focus on the seller. This guide is available in a printed format complete with pockets for you to include any additional documents when you take it to your sellers.

SPANISH MATERIALS

We wanted to make sure each of our most essential materials were available to you in both an English and Spanish version. When it came to the Spanish materials, we worked with a group of our agents who come from different parts of the world to make sure the tone and overall feel mimicked our English versions. We are happy to offer a Spanish version of the Buyer’s Guide, Seller’s Guide, 6 Steps Guides, and Presentation Covers!

MADI IS YOUR GO-TO GAL FOR MARKETING

MADI is an AMAZING new tool that will help you take your marketing game to the next level! MADI is an acronym for “Marketing And Design Inspiration”, and she is powered by MAXA Designs. She’s like Canva... on steroids, with sprinkles on top! MADI will provide you with branded marketing templates for a wide range of materials which you will have the ability to customize.

KEY FEATURES WE LOVE ABOUT MADI

• DRAG AND DROP SIMPLICITY

You have the ability to drag and drop images into frames, arrange text boxes (if necessary), and even include your own logos!

• MLS INTEGRATION & AUTOMATION

MADI is MLS enabled so you don’t have to manually type in all the same information again (and again)!

• SHARE & COLLABORATE WITH TEAMS

Have multiple people on your team? You can share and collaborate on designs to make sure your marketing is seamless and cohesive.

• ROYALTY-FREE IMAGES

This is a BIG one! No need to purchase stock photos, hire a photographer, or search the internet for free images to use. MADI has royalty-free images right in her platform that are ready for you to use!

• PROFESSIONAL & AT-HOME PRINTING

You have the ability to print through our national preferred vendor Xpressdocs or download the printready PDF in your office or a professional printer of your choice!

LUXURY IS IN EACH DETAIL

Details are everything! In the luxury market expectations are higher, therefore your presentation and quality of materials should match that! Whether you have been in the luxury market, or you’re brand new… we have the tools to help you stand out and get the job done {the luxurious way}.

LUXURY KIT

We formulated the Luxury Kit to make sure you had everything you would need to make a lasting first impression with a luxury seller. Within each kit are the following items:

• 9 x 12 Luxury Collection Blind Embossed Pocket Folder

• Luxury Collection Silver Foil Notecard with envelope

• Luxury Collection Letterhead Sheet

• 8.5 x 11 Luxury Collection Consumer Booklet

• 5 x 7 Luxury Collection Agent Kit Card

• Soft Touch Black Presentation Cover Set

• 5 x 7 Grand Reveal Invitation Card

• 8.5 x 5.5 Postcard Sample (Ace)

• Luxury Home Magazine

• One piece of branded ribbon

We suggest taking this kit, writing a hand-written note {with the provided note card}, wrap it all up with the provided ribbon and mail it to the seller prior to your marketing presentation. This way, the sellers have a chance to touch, feel and see what you’re all about and you can dive into the presentation once you are face-to-face.

LUXURY CONSUMER BOOKLET

The Luxury Consumer Booklet is a piece catered directly to the luxury seller. It has very similar features to our Seller’s Guide, but highlights the additional benefits and marketing efforts performed when dealing with a luxury listing. This booklet is included within the Luxury Kit, so you’ll always be prepared for your marketing presentation when ordering the kit!

LUXURY MATERIALS

Along with the printed collateral included in the Luxury Kit are hundreds of customizable templates on Marketing REsource. Items such as flyers, postcards, brochures and booklets can be created custom to the luxury home and printed professionally using Xpressdocs to make sure you are providing your luxury sellers the highest level of service!

A FEW EXTRAS

Yeah, we can be extra... in a good way, of course!

MARKETING PROTOCOL TEMPLATE

Deliver and dazzle your sellers with your custom Marketing Protocol Sheet tailored to their property and how you’ll get them that magical four letter word: SOLD.

MY BHHS TEAM FLYER

When you walk into a marketing presentation, this is something you can use to showcase the team you have behind you and the support you can offer your customer! 92% of consumers said they want to work with a brokerage that has everything under one roof. This is a fantastic way to solidify what consumers are demanding from their real estate agent!

XPRESSDOCS

Xpressdocs is the national partner of Berkshire Hathaway HomeServices for all things printing. Any templates available to print in Marketing REsource can be sent over to Xpressdocs to professionally print and/ or mail for you! You can also access Xpressdocs through your Cab Corner account and customize any of the hundreds of templates they have available.

RELOCATION GUIDE

Tampa Bay is an incredible place to live! Okay, so maybe we’re a little biased. But, hey… That doesn’t mean that it’s not true! We created a Relocation Guide for you to use to provide buyers when coming to tour the place we all love to call home! This 128 page guide focuses on how newcomers would Live, Work and Play in Tampa Bay. Reach out to our Relocation Department to get your hands on a copy.

REO GUIDE

It is inevitable that every market has its share of short sales, foreclosures, and bank owned properties. These real estate owned (REO) properties usually need specialized servicing and support. We have developed an REO guide that helps our agents generate REO opportunities and helps them provide specialized services to these distressed properties. With our supporting relocation and referral department, we help position you as an expert when servicing REO clients and customers.

EVENT DISPLAY MATERIALS

If you have a booth at a local community event we can help you stand out with event display materials! Each office has access to a branded cabernet tablecloth and we have a tabletop display you can set up.

I would say the staff of Berkshire Hathaway HomeServices Florida Properties Group makes all the difference for us.

- ANNIE & KEVIN ROCKS

PERSONAL PROMOTION

When it comes to your real estate business, you are the star! Good thing you have a great partner like Berkshire Hathaway HomeServices to provide you a platform with a powerful brand presence and promise.

NEW AGENT KIT

Unlike a spy movie, in real estate, you don’t want to be a secret agent. Announcing your career with Florida Properties Group in real estate is an important first step in building your business. We provide you with a new agent kit, complete with business cards, branded note cards, and a name badge!

PROFESSIONAL HEADSHOT

A professional headshot is crucial when it comes to marketing yourself and your business!

LUXURY BUSINESS CARDS

If you have earned the prestigious Luxury Collection Specialist designation, you have access to purchase the Luxury Collection branded business cards.

SIGN RIDERS

You have the option to purchase additional sign riders when you need them for cases such as a luxury listing where we supply the sign and post installation.

T-SHIRTS

Whether you’re at the gym, out at the grocery store, or heading to a presentation you can be representing what you do and your brand in style. We have a website full of t-shirt designs in a variety of colors as well as in men’s and women’s styles with new designs being added! These shirts are all Bella + Canvas brand, which means they’re super soft and comfy.

PERSONALIZED REAL ESTATE RESUME TEMPLATE

Your real estate resume looks a little different than a traditional resume, and that’s okay! Show off your best attributes and name off all of your designations and certifications. This is the time to brag and put it all out there! Use the resume when meeting with new customers, whether buyers or sellers!

PERSONALIZED BIO TEMPLATE

Take the content of the resume a step further and create your own bio! We have a snazzy template you can use to make sure it looks great and some tips you can reference to help you write it out. You can include this in your marketing presentations or even copy and paste the content to your personal agent website!

PERSONALIZED WEBSITE

You’re a REALTOR®, not a web designer. No need to feel the pressure of creating and designing your own website, we’ve already done that for you!

DRIP CAMPAIGNS

Our CRM allows you to set certain people in your database {or all of them!} up on a drip campaign – also known as an action plan. Plans range from birthdays to buyers.

EMAIL SIGNATURE WITH AVM

You send a lot of emails. Like, A LOT of emails. Take advantage of this form of communication by including your custom Percy AI AVM link within your email signature! Who knows who will click and find out what their home is worth –hello shiny new lead!

FACEBOOK PHOTO FRAMES

Social media is a fantastic way to promote yourself and let your friends know that you are a REALTOR®! We have created custom Berkshire Hathaway HomeServices Florida Properties Group photo frames for you to frame your profile photo!

FACEBOOK COVER PHOTOS

You can update your Facebook cover photo as much as you want with our custom branded cover photos!

SOCIAL IMAGES

Truly engage with your audience by using any of the branded images we have for you in Marketing REsource!

LET’S GET DIGITAL

PROFESSIONAL VIDEO CONTENT FOR MARKETING

Berkshire Hathaway HomeServices has an entire database of professional video campaigns for you to use in your own marketing efforts! Hitting an array of audiences, you can cater to those who need to upgrade for more space, downsize or even purchase their very first home.

DIGITAL MARKETING MATERIALS

Whether you’re looking for an E-Card, E-Newsletter, mobile/desktop ad, or social media pieces, rest assured that Marketing REsource has all of these {and more} for you to customize to fit your digital marketing efforts!

CHALK DIGITAL RETARGETING ADS FOR PERSONAL

You’ve got an “always-on” retargeting advertising campaign that ensures every single person who visits your national webpage is retargeted with an ad featuring YOU and your contact information.

CHALK DIGITAL STREAMING TV CAMPAIGNS

You can have your very own personalized TV commercial for as little as $338/mo through our partnership with Chalk Digital! Stream on popular devices such as Fire TV Stick, Roku and Apple TV through providers like Hulu, sling and DirectTV Now! Streaming commercials get your brand and your name into the living room of your target audience without the challenges of traditional TV advertising.

VIDEOCAST

Now more than ever, video and mobile are important elements to any effective real estate marketing strategy. We understand this completely and have teamed up with Videocast to empower you with a way to create sophisticated videos … in only minutes!

MARKETING THE PROPERTY

You aren’t just “listing” a property for sale. No, no, no. You are MARKETING the property, trying to find that perfect match. Your property is competing against others in the marketplace, trying to earn that final rose like on The Bachelor. Lucky for you, we have a lot of ways for you to set up this match made in heaven. The next few pages will enlighten you on just how robust our toolbox truly is.

JUST LISTED POSTCARDS

We will mail 50 just listed postcards to homes surrounding your listing at our expense to help you with your marketing efforts. You have the option to use the auto-generated postcard or make any changes you’d like to the content on the postcard! Another bonus, our partnership with Expresscopy allows you to customize a mailing list to who this postcard goes to!

PROPERTY FLYERS

There’s nothing better than automation, especially when it makes you look good! With ACE, your Automated Creative Expert, you receive a Just Listed Flyer and a flyer for every stage in the life of the listing – Open House, Price Reduction and Sold! You can use the Just Listed flyer in the flyer box on the sign or within the home for guests to take during showings and open houses.

You can also go onto Marketing REsource to choose from one of the many designs to create your own property flyers. The possibilities are truly endless!

PROPERTY SOCIAL POSTS

Marketing your property on social media is crucial for getting more eyes on the listing! ACE automatically generates a social media graphic for you to share on your social media pages. Plus, you’ll receive a Facebook Ad for you to use if you would like to set up an ad campaign. {Facebook limits the amount of words on a paid ad, so that’s how the ad differs from the social media graphic.}

SINGLE PROPERTY WEBSITE

Aside from the property website on your personal Florida Properties Group website, ACE creates a custom single property website for your listing. You can view analytics and share this easily through any of your marketing efforts. Bonus: this website automatically updates if you have any changes in price, description, or images.

PROPERTY E-POSTCARD

Send out an e-postcard to your database with the autogenerated email ACE creates for you! This email generates an image of the property and links to the property website so you can track who has clicked through and is interested!

PROPERTY VIDEOS/VIRTUAL TOUR

ACE also provides you with TWO, yes two, videos to market your listing. One is branded to share on social media and include in other digital marketing efforts. The other is unbranded so you can use it in your MLS listing!

amet, consectetur

elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

olla nulparunt, sinto totat quos mo que pla vendaes tiunt, tempori

FULL LISTING PROMOTION

This indispensable new dashboard helps you easily promote your listings and review the accuracy of your marketing. Log in to mycabcorner.com and select the ‘Sellers and Listings’ tile on the main dashboard. The Active Listing Tools and Technology dashboard includes:

• Custom Property Flyers

• Single Property Websites

• Just Listed Postcard

Creation

• Shareable posts for all social media, including

EXPRESSCOPY

Facebook, Instagram and Twitter

• Digital e-Flyers to email for quick and professional digital blasting to your contacts

• Links to the listing on

your agent website for your review

• Links to your listing on bhhsfloridaproperties. com for your review

• Links to your Photo Slideshow Tours and any

Video Tours uploaded to the MLS

• Seller Reports

• Property Detail Reports showing all property activity your new listing

Expresscopy is the company we use to print your 50 complimentary Just Listed postcards. The fun doesn’t have to stop there, though! You can use Expresscopy to send out any of the postcards ACE automatically creates for you or even your own custom design! Something we love about Expresscopy is the ability to request custom marketing audiences so you can target specific zip codes or neighborhoods.

CHALK DIGITAL

RETARGETING MADE EASY

CHALK DIGITAL RETARGETING ADS FOR LISTINGS

Make your listing follow them everywhere. Together, Berkshire Hathaway HomeServices and Chalk Digital make digital advertising brilliantly simple for every single network member. Win more listings, drive more referrals and stay top-of-mind with the people who matter most to YOUR business.

CHALK DIGITAL REPORT TO SELLERS FOR ACTIVE ADS

Keep your seller up-to-date on how their home’s ad is performing online with the automatic Chalk Digital report email! All you have to do is enter the seller’s email address into Dotloop and the rest is taken care of for you!

CHALK DIGITAL PRE-LISTING VIDEO

To help you win more listings, there’s a handy-dandy video that explains the power of Chalk Digital. It’s consumer-focused, so your seller can see how this will benefit them. Boom, listing won!

PERSONALIZED YARD SIGNS

The O.G. of real estate advertising... the yard sign! We provide you with an initial order of personalized yard signs. You have the option to include your headshot or keep it simple with no photo – the choice is yours! These durable metal yard signs are portable so you can bring it with you to a marketing presentation and stick it in the front yard once you get the listing signed {which is inevitable!}.

MARKET WATCH

As a trusted real estate advisor, your customers turn to you for information on their home and how the market is performing around them. You can give them this information automatically through Market Watch! It provides relevant information on the market such as the number of homes for sale, the average list price, the number of homes sold, and the average sale price.

The biggest bonus for setting up Market Watch for your customers, whether a homeowner in that area or a buyer interested in the statistics on a given area, is that it is done through YOUR website –which means more SEO juice for you! Plus the emails are branded with your information and come from you.

MANAGE MY LISTING - AUTO EMAILS

This tool is a must as it answers the most important questions a Seller wants to know- what’s happening with my listing?! As the CEO of your business, you want to make sure you are delivering top-notch service to your customers. One way to give your seller the information they want is to set up the Manage My Listing email for them. This is a weekly automated email that comes directly from you and provides your seller a report of website activity for their home including a historical summary of monthly activity, a market activity report, listing updates summary and a detail of daily activity on the listing. The virtual showings noted within the report are stats from our Company website, your personal website and Zillow. Make sure to check the box to send yourself a copy of the weekly report too so you can stay well-versed in their home’s online activity.

COMING SOON ANNOUNCEMENTS

Create excitement for your new listing and show your sellers how you get right to work when it comes to marketing their home for sale! A Coming Soon Listing through Percy AI accomplishes this and then some. You can notify every Florida Properties Group agent that you have a listing coming soon before it EVER hits MLS. Please note: be sure you have a signed exclusive first. Think about your seller’s home hitting the inbox of nearly 800 agents all while allowing you to complete other preparatory items at the same time – talk about a WIN-WIN!

LISTING ALERT

Creating a Listing Alert in Percy AI is basically match.com for your listing! How so? It’s reverse prospecting at its finest. Your fellow agents who have buyers get matched with the criteria of the home you are marketing. This way you can connect with a familiar face and get their buyers into your sellers home as soon as possible with the hope that it’s a perfect match! Talk about a serious advantage when it comes to marketing a home.

LUXURY PROPERTY MARKETING

Tampa Bay sees buyers from near and far with nearly 21% of the existing homes sold in our market purchased by foreign buyers. Our global connections in both print and digital avenues serve you with the highest and best visibility. There’s a few extra goodies available to you when it comes to marketing a luxury property because they need a little bit more attention for that higher commission check you earn at the end.

LUXURY

SIGN AND POST INSTALLATION

Each luxury property will receive a company provided yard sign with the main brokerage phone number on it. This sign is ordered and installed by Frames and Things. We highly suggest you to purchase your own sign riders to be attached to the yard sign. You also have the option to purchase your own custom Luxury Yard Signs and have those installed instead of the company provided signs.

LUXURY SOCIAL GRAPHICS

The Marketing Team provides a custom Just Listed and Just Sold social media graphic for you to use on your own social media pages.

LUXURY SOCIAL MEDIA POSTS

The Marketing Team creates a monthly group post of our recently listed and recently sold luxury properties and post onto our company Facebook page. This allows for maximum exposure as multiple agents are tagged/featured on this post.

LUXURY EMAIL

The Marketing Team creates a monthly co-broker newsletter with recently listed luxury properties.

LUXURY TEMPLATES

Dozens of luxury templates are available for you to customize for your luxury listing including flyers, brochures, and ecards to name a few! Any piece that can be printed is available for you to download as a PDF and print in your office or send over to Xpressdocs to print professionally for you!

Berkshire Hathaway HomeServices utilizes an elite network of powerful relationships, along with modern, eff ective tools to bring together buyers and sellers of distinctive properties from all over the world. Our experienced, service-oriented network professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver their clients best in-class results.

When selling your home, we deliver maximum exposure to the right audience.

The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we will be where the action is. We frequently evaluate our syndication alliances and geographic targets to place network listings in front of the greatest number of high-net-worth consumers seeking homes in the U.S.

When selling your home, we deliver maximum

exposure to the right audience.

The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we will be where the action is. We frequently evaluate our syndication alliances and geographic targets to place network listings in front of the greatest number of high-net-worth consumers seeking homes in the U.S.

We reach up to 6 million unique users monthly through News Corp.’s Mansion Global WeChat Channel and MansionGlobal.com, and through The Wall Street Journal’s international sites, WSJ.com Europe, WSJ.com Asia and WSJ.com.

Listings also appear on both sides of China’s Great Firewall through Juwai.com, China’s largest international property portal attracting more than 2 million affl uent Chinese consumers monthly.

NATIONAL SYNDICATION EFFORTS

GLOBAL EXPOSURE

Our global website, BerkshireHathawayHS.com, gives international shoppers a robust search experience of U.S. real estate translatable in 12 languages.

MANSION GLOBAL

We reach up to 6 million unique users monthly through News Corp.’s Mansion Global WeChat Channel and MansionGlobal.com, and through The Wall Street Journal’s international sites, WSJ.com Europe, WSJ.com Asia and WSJ.com.

The world’s a big place and, for Berkshire Hathaway HomeServices’ global listing syndication, we will be where the action is. We frequently evaluate our syndication alliances and geographic targets to place network listings in front of the greatest number of highnet-worth consumers seeking homes in the U.S.

Berkshire Hathaway HomeServices network listings appear before the highly affl uent audience following the Financial Times of London: propertylistings.ft.com

Listings also appear on both sides of China’s Great Firewall through Juwai.com, China’s largest international property portal attracting more than 2 million affl uent Chinese consumers monthly.

Our global syndication strategy capitalizes consumer preferences and search patterns to keep Berkshire Hathaway HomeServices listings in front of the world’s serious and qualifi ed home buyers.

Our global website, BerkshireHathawayHS.com, gives international shoppers a robust search experience of U.S. real estate translatable in 12 languages.

Reserved for properties valued at over $1 Million, MansionGlobal.com provides its high net worth audience the ability to search luxury listings for sale around the world. Mansion Global is part of Barron’s Group, which comprises publications including Barron’s magazine, MarketWatch and Financial News.

WSJ

Every single listing is syndicated to The Wall Street Journal’s website and it’s international sites, WSJ.com Europe, WSJ.com Asia and WSJ.com.

JUWAII

Berkshire Hathaway HomeServices network listings appear before the highly affl uent audience following the Financial Times of London: propertylistings.ft.com

Listings also appear on both sides of China’s Great Firewall through Juwai.com, China’s largest international property portal attracting more than 2 million affluent Chinese consumers monthly.

FINANCIAL TIMES

Berkshire Hathaway HomeServices network listings appear before the highly affluent audience following the Financial Times of London: propertylistings.ft.com.

Our global syndication strategy capitalizes consumer preferences and search patterns to keep Berkshire Hathaway HomeServices listings in front of the world’s serious and qualifi ed home buyers.

© 2019 BHH Affiliates, LLC. Real Estate Brokerage Services are offered through the network member franchisees of BHH Affiliates, LLC. Most franchisees are independently owned and operated. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity.

BOV COMPILATION

Similar to a CMA in the residential world, the Broker Opinion of Value (BOV) is imperative when trying to win and market a commercial listing. The Commercial Division has access to resources and tools to research and compile the data needed to make an impressive presentation to the property or business owner.

THE COMMERCIAL REAL ESTATE NICHE

The Tampa Bay Metropolitan Statistical Area (MSA) is the second largest MSA in Florida and 19th nationally. The area attracts investors and businesses from around the nation and around the world. We are able to leverage our relationships and brand recognition to meet the needs and unique requirements that each commercial opportunity presents. Marketing a commercial property comes with a different set of tools and resources which our Commercial Division is well-versed in. Our team of support staff assist associates and customers by engaging the right tools and processes along the road from concept to contract to closing.

MARKETING A COMMERCIAL PROPERTY

When it comes to marketing a commercial property, our support team works together with associates to create the perfect digital and print campaign to get the job done. Our support team will help to create a unique marketing strategy that includes online marketing, flyers, ecards, offering memorandums and good old fashion mailers, just to name a few. We also have a complete library of branded templates that can be customized for a targeted audience. On site signage is a must. The Commercial Division provides a highly visible 4’ x 4’ sign for each commercial property. Eyecatching custom signs and specialty signs are also available when a property deserves just a little bit more attention.

ALL ABOUT BUYERS

Having a listing is great and all, but you’ve gotta have buyers to close the deal! Learn how you can close BOTH ends of the deal – or at least work with another Berkshire Hathaway HomeServices Florida Properties Group agent to seal the deal.

REVERSE PROSPECTING

Percy AI is a tool we cannot get enough of because of how powerful it truly is! When you enter your buyer(s) into Percy AI, their home search criteria gets matched to other agents’ listings making it easier for you to get those buyers into their dream home!

PROPERTY WATCH

Property Watch is the BEST way for you to share potential homes with buyers. Any other real estate agent can set up a buyer on an MLS email campaign. You can take it a step further by using Property Watch, which allows you to see which ones your buyers favorited. Buyers can even make notes and save the ones they loved the most! Extra bonus: this is all branded to you and keeps the buyers on YOUR website – hello SEO juice!

ACTIVITY MONITORING ON YOUR PERSONAL WEBSITE

Your company-provided website is positioned to help generate business from all across the globe. With over 25 million visits each year to our BerkshireHathawayHS.com website, leads can be generated and sent directly to your personal agent website. You are notified by email whenever customers login or register onto your personal website and best of all, you can track and monitor their activity to see which areas, home criteria, and properties they are interested in. Your ability to monitor your customer’s online activities allows you to never miss out on opportunities that your website generates and educates you with the knowledge of your buyer’s online activity.

MOBILE WEBSITE

Our website is mobile friendly so buyers can search on the go!

NATIONAL APP

Customers can save their favorite properties, search preferences and receive push notifications. You can share your app with past, present and future clients via your own personalized text code and URL. ‘Share App’ button sends your app to social sites, text messages and emails.

Customers can SEARCH for a home:

• Full IDX search capabilities*

• Map search

• Refine search criteria

• Search open houses and new listings

• Receive push notifications

To sign up for your own Agent Mobile REsource mobile app that you can share with customers, click on “Mobile REsource” within bhhsresource.com to get started.

RESIDENTIAL PROPERTY MANAGEMENT

Are you looking to help your customers build wealth through investing in real estate? If so, we offer several services to help you fill the role of a trusted real estate advisor. We offer more than simple leasing and property management services. In fact, we do not even label our professionals as property managers. Instead our agents proudly carry the title of Residential Asset Managers. We are dedicated to expertly managing the valuable assets of large investors, first time landlords, and everyone in between.

Property management is a complex business. It takes training and skill to effectively manage investments for others. We offer a platform that provides complete training, business planning, coaching, and the ongoing support necessary to achieve the level of success you desire.

The Tampa Bay region offers sunshine, activities, and a wide range of investment opportunities for investors not only from this country, but from the rest of the world as well. We are prepared to help you assist them with all of their investment needs.

We are a Certified Residential Management Company (CRMC) certified by the National Association of Residential Property Managers. As company-wide decisions are made, the effects and benefits to our Asset Managers are carefully considered.  This unique business model provides a true bridge for the sales associate that wants to add management to their business plan. We have built a solid foundation for you to expertly care for your clients and to confidently fulfill that role as the sole provider of their real estate needs.

WE OFFER:

• Professional Marketing Materials

• Postcards and Glossy Brochures

• Signs and Lockboxes

• Cloud-Based Management Software

• A Berkshire Hathaway HomeServices Florida Properties Group branded rental website: www.rentahomewithus.com

• Attorney-prepared Leases

• Professional Move-in and Move-Evaluations

• Pet Screening Tools

• An Accounting Team

• A Maintenance Dispatcher

• A Fully Vetted Vendor List

HERE FOR YOU

WITH CORE SERVICES, YOUR SUPPORT TEAM, COACHING AND TRAINING

We make a living by helping others (YOU) make a living. When we say we are full service we mean it. We take an immense amount of pride in serving our agents and customers completely. We provide a full education department, accounting department, marketing department, in-person coaching and business consultation. All of these departments, people and resources are simply to support you and your small business. We have organized departments to help you secure multiple sources of revenue in the industry we love. These include residential sales, asset management, accelerated sales, commercial sales and leasing, shortterm rentals and HOA management.

In addition to that, we have put together a super talented

group of people within our Core Services. This helps you deliver to a leading consumer demand – delivering everything they need to complete their transaction under one roof.

We know real estate is a highly competitive field and the customer has a lot of choices. Every decision we make is to help you run your business more efficiently and to stand out – take our Buyer and Seller kits for example. Real Estate is a sales and marketing industry and we understand one cannot survive without the other. Being here for you by giving you the resources you need to dominate, whether that is with people, technology or other assets is the driving factor behind all that we do.

HELPING MORE FIND “HOME”

HOMEPARTNERS OF AMERICA

Home Partners of America offers a Lease Purchase Program and is committed to making homeownership a reality for more people. Agents refer renters to qualify for the program at HomePartners.com. Qualified renters select an eligible home for sale in a community we serve and elect to rent for up to five years in most markets.

BUILD THE TEAM, FILL YOUR WALLET

TEAMBUILDER

You work with so many different REALTORS® throughout any and every transaction. Think that some of them could do great things on our team? Let your Market President know and have them help you seal the deal.

When you recruit an associate to our company and you will earn 1.5% of that agent’s closed GCI paid

quarterly by the Company NOT from the agent’s earnings, as long as both of you are with Florida Properties Group or Tropical Realty Referrals, Inc.

We are committed to building a team of rock star REALTORS® – just like you!

Agents earn a full sales commission representing Home Partners on the purchase of the home. The household has the right, but not the obligation to purchase the home at any time during their residency for a pre-agreed price. Our program is helping more people get into great homes, in neighborhoods they love.

YOUR TITLE PARTNER

Today’s real estate environment can sometimes be challenging. In this dynamic market you want to work with a company who not only stays abreast of current changes and trends but can also provide you with everything you need to effectively manage the closing process from start to finish. With their proven track record of exemplary performance, Capstone Title is the company you can count on in today’s ever-changing real estate environment – always delivering accurate and efficient results. Visit www.capstonetitlellc.com for more information.

YOUR LENDING PARTNER

Having an in-house mortgage company sets your buyers up for success. Preferred Lending Services has a team of experienced Loan Officers throughout Tampa Bay and are truly here for YOU. We know not every buyer fits into the traditional mold, that’s why they offer a wide range of loans to fit most any scenario. Visit www.flpls.com for more information.

YOUR INSURANCE PARTNER

We are so lucky to have Preferred Partners Insurance in our corner! They have one of the most knowledgeable teams of Insurance Agents in Tampa Bay and Central Florida. They know that insurance is a necessity not a wish! As Insurance brokers, they shop multiple suppliers to get your customers the very best coverage for their dollar while not skimping on the coverage they need to truly protect their home in the event of a natural disaster, flood, major damage and everything in between.

YOUR HOME WARRANTY PARTNER

When it comes to purchasing a home, there are a lot of factors that come into play. 2-10 Home Buyers Warranty is a home warranty company who is ready to work for buyers and sellers alike. In 2019 alone, $165,000 worth of claims were paid out to Florida Properties Group customers through their 2-10 Home Buyers Warranty. That’s some serious cash saved on the big ticket items in a home like appliances, electrical and plumbing!

YOU’VE GOT “PEOPLE” FOR THAT.

From marketing to relocation to coaches and branch administrators, you’ve got a team abundant with knowledge, talent and passion to help you succeed!

BRANCH ADMINS

Each office has a dedicated branch administrator who is there to help you! These people wear many hats to make sure you and your customers are well taken care of. From answering the phone to entering your listings into MLS and so many other things in between – you can lean on them and they’ll be there to help with a smile!

DIRECT BUSINESS

We understand the importance of infiltrating Tampa businesses to help bring awareness to the various ways we can help them and their employees, which ultimately drives quality leads back to our team. We have a person dedicated to corporate outreach who personally connects with executives and HR Departments. She spends hours each

week cold calling, presenting value and staying in touch with corporations currently in Tampa and those looking to open up in Tampa to make sure we are the Brokerage of choice for all their employees.

BUSINESS DEVELOPMENT

We have an entire team that is constantly cultivating relationships with hundreds of lead sources, brokerages and agents internationally. This allows us to constantly help add residual income to you and your business. We partner with qualifying agents within our company who want to take advantage of these additional opportunities to help them grow their business and their sphere of influence.

IT DEPARTMENT

An in-house IT Department is crucial to making sure your technology is functioning and efficient. Submit a request to servicedesk@bhhsflpg.com for all of your technology needs!

ACCOUNTING DEPT.

The accounting department is a pivotal part of our team as they process ALL the things. Whether it’s making sure you get paid quickly or helping you setup and maintain utilities for REO properties, our accounting department takes pride in being a critical piece of our full-service model.

RENTAL ACCOUNTING

We have an entire team dedicated to handling all rental accounting needs. Owners, Tenants and Agents can rely on our strict adherence to all laws and regulations as they pertain to Trust Accounting and to provide accurate, transparent handling of all funds. Our Team disburses rental proceeds, agent commissions, collects and remits taxes to the state for vacation rentals and helps our Foreign Investors meet their reporting requirements.

HOME OFFICE ADMINISTRATOR

First impressions are everything! Our home office administrator is usually the first voice many call-in clients hear delivering a killer first impression and superior service. She helps connect customers directly to you quickly and makes sure they leave her hands taken care of.

COMPLIANCE DEPT.

We are in a contractsdriven industry. There is nothing more important than making sure we are protecting our customers by being highly trained and extremely thorough when it comes to this segment of our business. Wouldn’t you agree? In an effort to protect you and your license, we have a compliance department that oversees all of your documentation to keep you in compliance with state and federal laws and

your E&O insurance policies and to make sure you’ve done everything possible to deliver the highest standards to your customers.

MARKETING DEPT.

The marketing department is here to make our brand presence known throughout the Tampa Bay and Central Florida area! Their work means you look awesome in the eyes of customers when you are meeting them for coffee, at your child’s sports practice, or at a marketing consultation to sell their home!

While they work mainly “underground” to make us a household name, you’ll see their work everywhere!

• Company branding

• Company design

• Company social media

• PR and content creation

• Company events

• Agent Help Site

• Web

• Videography

YOUR FEARLESS LEADERS

MARKET PRESIDENTS AND DIVISION DIRECTORS

Your Market President is your go-to resource. Your coach. Your mentor. Your business partner. They are there for you to lean on when you have questions. They are there to coach you to be the best CEO of your business you can be.

BUILDING STRENGTH THROUGH KNOWLEDGE

Just like an athlete needs to train to perfect their sport of choice, you need to train to make sure you are the most knowledgeable real estate agent out there. You’ve got your very own coach, a team of people who are cheering you on, and a robust set of tools at your disposal.

KING OF TRAINING

Meet Erik, our Director of Career Development

AKA King of all things training and education! He is your go-to guy for questions and guidance on how to take advantage of the tools we offer and in the end, garner more business! His webinars and in class training sessions will give you the confidence and knowledge to be successful in the real estate market using technology and more.

WEBINARS AND ON DEMAND VIDEOS

As mentioned before, the Agent Help Site is your goto resource for all the things. You can access previously recorded webinars and watch videos on how to best use a tool or resource offered to you!

We also offer training via webinar so you can have that live interaction with an instructor, but from the comfort of your home {or the beach!}.

CONTRACT GUIDANCE

Remember how we said you can lean on your market president for anything? Contract guidance falls under the category of “anything”. Be sure you reach out to them if you ever have a question about a contract!

BUSINESS BUILDING GUIDANCE

We are so incredibly passionate about making sure you are a successful CEO who is building a sustainable business. To reinforce this we offer eight CEO Sessions per year for you to collaborate and learn from like-minded and producing agents throughout our 20+ offices. Another way to make sure you’re building a strong business is through the oneon-one coaching with your Market President. They can help you create a roadmap and plan for your future.

PROSPECTING BOOT CAMP

The Prospecting Boot Camp is a five-day plan full of actionable items you should do on a daily basis to help you with one of the number one priorities on your plate: prospecting.

ONE PAGE BUSINESS PLAN

Being a business owner is no joke and it’s imperative for you to have a business plan in place. Why? So you can be sure you are growing in the right direction and hitting goals along the way. We’ve got a one-page business plan you can access to build out your own business plan.

NINJA PRODUCTIVITY TRACKER

The Ninja Productivity Tracker is a two-page fillable sheet that allows you to record and track the Ninja-related items you are doing on a weekly basis. Completing this sheet not only helps you build relationships, which is the foundation of Ninja Selling, but it will help you build a good {and fruitful} habit.

NINJA BOOK

Upon joining our company, you get a taste of what Ninja Selling is all about with your own personal hardcover copy of the Ninja Selling book. This award-winning {and not to mention moneymaking} book will help you dive into the philosophy behind the Ninja process. You’ll soon see why we are a Ninja company.

DIGITAL BUSINESS PLAN

Being a small business owner means you wear a lot of hats. In our company, we don’t want you to just be good at selling houses… we want you to dominate your role as an entrepreneur. Most thriving businesses have a plan that leads them in the right direction. Part of starting a business is determining the income you need to make by reverse engineering how many houses you should sell. There is a great resource on RESource Center to help you get started in the right direction.

LEARN CENTER RESOURCE

Learn Center Resource is an online learning platform providing education and skill training for agents, brokers, owners, managers and trainers at all levels of experience.

A calendar with a wide selection of weekly live webinars is accessible on the front page of LearnCenter REsource. Web-based training, video training and printed educational resources are also available to view or download, 24/7.

CHATTER

Use the strength of a global network to market your seller’s luxury home! National has a platform called Chatter where you can do just that.

HERE FOR THE PARTY

WELL, MAYBE NOT A “PARTY” BUT WE ARE ALL ABOUT MAKING EVENTS FUN!

While helping you become your own successful CEO is our number one goal… we like to have a little fun while getting there! Whether it’s a training, convention, holiday party, office gathering, or just a normal day, we like to always add some fun. Getting to know your colleagues on a personal level and having an enjoyable and happy work environment can make or break your choice of a brokerage. Our goal is to create an environment and culture that is attractive and draws people towards, not scares them away. After all, we are real people with real goals, that like to have real big fun!

NATIONAL EVENTS

NATIONAL CONVENTION

Party down with your fellow Florida Properties Group agents and thousands of network agents from across the world at the annual national convention! The national convention typically occurs in March of each year and is a great way to network with your local peers and those in other regions {hello referrals}, learn from top notch experts in all areas of business, and our favorite part... to have FUN! There is always a big entertainer for the Sunshine Kids Benefit concert and tons of smaller events throughout the 3-day span. You won’t regret registering and investing in going to the national sales convention!

SUMMIT

Summit, an annual event for the network’s top sales professionals, includes sessions on luxury strategies, digital marketing, negotiation, branding and business growth, as well as many networking events. It’s an opportunity for real estate professionals to keep current with best practices for selling luxury properties. It’s also a chance to recharge the batteries for a strong close to the sales year.

MARKETING FORUM

Our marketing team participates in an annual event called Marketing Forum where Marketing Directors and Leaders from our affiliates join together in the marketplace of a chosen affiliate. It’s at Marketing Forum where we gather ideas from our fellow marketers in all different types of markets to implement into our calendar for the upcoming year!

LUXURY PROPERTY SHOWCASE INTERNATIONAL

LPS is an invitation-only event, welcoming high-end buyers, investors, VIPs and wealthy individuals. More than 12,000 visitors and 200 luxury real estate companies are anticipated to attend the event. Berkshire Hathaway HomeServices purchases a booth at this prestigious expo and provides the opportunity for five companies (or agents) to join them.

ANNUAL SHAREHOLDER MEETING

Did you know that Berkshire Hathaway has B-stock, and it’s affordable?! You can be a shareholder in Berkshire Hathaway! By doing this, you not only are investing your money wisely, but now, as a shareholder, you will be invited to the Annual Shareholder Meeting where you can learn from industry experts as well.

LOCAL EVENTS

AWARDS BANQUET

This business can be as equally exhausting as it is rewarding. We know the time and energy you spend to maintain your business and achieve high levels of success and there’s absolutely nothing we love more than getting to celebrate you and your success. Every March, we celebrate our Elite – the award-winning agents’ accomplishments in the previous year with a morning awards ceremony and a late brunch.

SUNSHINE KIDS CLAY SHOOT

Join in on the fun for a fantastic group of kids, the Sunshine Kids! Our annual Clay Shoot is a day to enjoy friends, shoot some clay, and raise money for children with cancer across the country. We’ve raised upwards of $20,000 each year for the Sunshine Kids and we are honored to be able to do that!

FALL FUN FEST

Our annual Fall Fun Fest is just what it sounds like... an evening of fun! We wanted a way to get our entire organization together for an evening of pure enjoyment. We choose a central location to unwind and get to mingle with our agents and staff, alike! Complete with food, drinks, and definite fun – this is an event you don’t want to miss!

FUN N SUN | ORLANDO SUNSHINE KIDS TRIP

For over 20 years, Florida Properties Group has led an annual trip to Orlando called “Fun N Sun”. This event brings kids in from across the country to enjoy a week of fun in the sun at the Orlando theme parks and attractions, including Islands of Adventure, Universal Studios, and Disney World! Participation in our annual Clay Shoot and contributions made throughout the year help put on this super fun event that the kids look forward to year after year.

CABERNET SLEIGH

Each holiday season our offices join in on a food and toy collection to support Metropolitan Ministries. Then, Allen and Dewey rent a large U-Haul truck dubbed the “Cabernet Sleigh” to go pick up the donations collected by each of our offices in Pasco, Pinellas and Hillsborough counties.

BE THE SUNSHINE

Let’s not just talk about how much we love our communities, but actually show it! Our “Be the Sunshine” campaign is a week-long event where our offices choose a project to work on and volunteer their time within the community. Each office will dedicate a morning or afternoon on one day during this week. This is a great chance for us to make a difference in our communities!

PARTY IN A BOX

We wanted a way {or excuse} for each of our offices to have some fun throughout the year. So we came up with Party in a Box, complete with activities and ideas for you to party with your fellow office-mates. Whether it’s a virtual Cinco de Mayo to see who can make the best-looking margarita or a hearty pot-luck style Thanksgiving feast, you’re sure to enjoy the company of your peers and have fun doing it!

GROUP OUTING

We truly believe that together we are better, so we love to get together as much as possible! You and your plus one are invited to join in on our annual company outing, which could be attending a baseball game or even laughing out loud at a comedy club!

BOOK CLUBS

Some of our offices love to take their together-ness to a whole other level and they host a Book Club! Wine may or may not be involved, but what can be guaranteed is a way to connect with your peers and learn how to be a better business owner along the way.

GETTING STARTED

From the very start, we want to make sure you have the training you need to build a successful real estate business. There is an array of different classes, sessions and trainings in place from one-on-one to group settings for you to take advantage of.

ONBOARDING

Our onboarding specialists work with you and others in a small group setting to make sure all of your technologies and gadgets are synced up and ready to work! From printers to Cab Corner, they are there to help you get it all set up!

BHU

Berkshire Hathaway HomeServices University (BHU) is our version of the coursework needed to “graduate” and have a successful career with Berkshire Hathaway HomeServices as your business partner! This four-week course covers everything from the tools available to negotiating tactics.

GETTING CONNECTED

Before you kick off your classes with BHU, Getting Connected is our version of “orientation”. It’s in Getting Connected where you get to see the faces of the different departments, such as Marketing, Preferred Lending Services and Commercial! It’s also at this session where you receive your professional headshot, so come dressed to impress!

CEO SESSIONS

We truly believe in our message that we want you to be the best CEO of your small business you can be. So we introduced our CEO Sessions, which is a total of eight round-table discussions based around a businessbuilding topic. You are invited to a certain session based on your experience, so you are among like-producing agents for a richer conversation.

MASTERMINDS

Our mastermind sessions are invite-only with only one spot reserved per office. These agents are among the top and most-seasoned agents and they discuss initiatives and ideas to help propel our company forward!

MARKETING UNDERGROUND

A WEEK OF FULL-FLEDGED BRAIN POWER AND CREATIVITY

One week a year, the marketing department gets together and locks themselves in a room. We call this week “Marketing Underground.” It’s a week where the marketing department {and a few other friends} plan out the entirety of the next year and cannot be found... because we’re underground, get it? This includes our brand voice and brand image and our overarching goal that everything is working toward.

Great ideas have been born from this session. Things like The Cabbies and the CEO Mastery Workshop were all products of this week-long brainstorm. That’s just the tip of the iceberg!

By the end of the week, the walls are lined with bright poster boards with words, phrases, and ideas scribbled about. The table is littered with laptops, snacks, notebooks and coffee cups galore. There is a sense of accomplishment for what we’ve put together, but then reality kicks in and we realize the ambitious project list we have created. This can seem overwhelming, but we love it and THRIVE thinking of how every single project, social media post, and initiative will push our agents and brand to the next level.

<< We each create a vision board for what our brand and voice look like for the upcoming year.

MARKETING ROADSHOWS

Marketing is a HUGE part of your job as a real estate agent. With all of the tools and resources we provide you and the ever-evolving digital marketing world, we know it can become overwhelming. That’s where our Marketing Roadshows come into play. The marketing and education department teams up and makes their way around to our offices in our 6 different counties for a day of marketing training with an opportunity to sit down one-on-one with a member of the marketing or education department! Roadshows are something you do not want to miss and happen twice a year!

^^ The walls are lined with poster boards full of ideas, SWOT analysis, words and more.

MARKETING & EDUCATION COME TO YOU, WHAT A TREAT!

LOCAL TRAININGS

CEO MASTERY WORKSHOP

Our biggest training event of the year, the CEO Mastery Workshop, is a full day of courses with experts in an array of fields, including the tools you use on a daily basis! We’ve had presenters and key-note speakers like Allan Dalton, SVP of Research and Development, Chris Stuart, CEO of HSF Affiliates, and members of the Tampa EDC. Our goal with this workshop is for you to gain valuable knowledge and tangible advice for building your business.

NINJA INSTALLATION

We know you’ve always wanted to be a ninja {Hiya!}… here’s your chance! Once a year, we host a Ninja Installation training

that is limited to 50 agents. Increase your business and listings taken by practicing the Ninja philosophy… less selling and more creating value for your customers! The Ninja Selling system is based on a philosophy of building relationships, listening to the customer, and helping them achieve their goals.

LUXURY TRAINING SESSIONS

From beginner to experienced, our luxury training sessions are tailored to help you succeed in this niche market. We provide both traditional and workshop-style training sessions so you are aware of the tools and resources available to you, as well as provide a hands-on

experience with experts who have been in your shoes!

COMMERCIAL 101

Commercial is another one of those niche markets that you may need some help with. Our Commercial Director and Education Department have teamed up to provide the Commercial 101 course to let you in on how to break into this niche market.

CONTINUING EDUCATION CLASSES

We offer local classes for you to earn those CE credits to keep your license active! From staging to legal, we’ve got you covered!

NEW HOMES SPECIALIST TRAINING

Earning an additional 1% on all Preferred builder Sales is just another benefit of

partnering with us. This training is about SELLING! Learn to go from Prospect to Contract, with happy buyers who will send you referrals in record time. As an added bonus, you will also learn about Construction, New Home Financing and How to Negotiate with builders and others.

RELOCATION CERTIFICATION

One half-day comprehensive class geared towards giving you the dialogue and knowledge to provide unsurpassable service to our Relocation and Referral clients. This class will give an overview of programs we have developed to help you earn or keep more clients and revenue.

It was a full house as key-note speaker Chris Stuart, CEO of HSF Affiliates, gave a powerful presentation during our CEO Mastery Workshop!

OFFICE TRAININGS

ONE ON ONE COACHING

No need to pay for an outside coach, you’ve got your very own in your office... your Market President! They are committed to your success and create a personalized coaching plan that makes sure you are on an upward path of growth! Whether you are new to the business, taking the next steps, or a highly experienced Top Producer our team can help guide your future success!

MENTORSHIP

When it comes to being part of a championship team, embracing diversity is an important part... especially when it comes to real estate. That is why we have experienced mentors available for agents who are interested in exploring different business strategies.

This gives you the ability to work side by side with an experienced agent who can guide you in applying all of the education, tools, and systems we offer into your business routine!

GROUP COACHING

Join in on the conversation and learn together with a group coaching session led by your Market President in your office! These sessions will allow you to collaborate with agents so that you can share ideas and grow your knowledge, together. Collaboration is key! Let’s work together so that in the end your customers receive the expertise they deserve!

IN OFFICE TRAINING

We know that having a large geographical footprint is a benefit to agents who help their customers throughout

the Tampa Bay MSA and beyond. Our goal is to choose our office locations in places that are convenient for you, your customer, and the general public! That also means training opportunities need to be as convenient as possible for every agent & office too. We know it isn’t always ideal to travel to our South Tampa office where the bulk of our training courses are held, so we bring the Education Department to your offices! Be sure to keep an eye out for when these training sessions come to your office.

OFFICE SALES MEETINGS

Stay in the loop with everything at your office’s monthly sales meetings! Keep updated on market stats, where your office stands in the market, learn

about a marketing or tech tool, and hear important company announcements. BONUS: you get to know your colleagues better by coming in and coming around!

TECH TRAINING

Technology is crucial to the day to day success of our business so agents need a company that is not playing catch up with this ever evolving part of the industry. They need a partner that is always training the agents forward so they can lean into their growth instead of watching business pass them by. Be sure to stay up to date with our training calendar so you don’t miss a beat!

LEAD ME TO THE MONEY

WE KNOW LEADS ARE IMPORTANT TO YOU, SO WE’RE HERE TO HELP.

Generating leads is a large portion of your real estate business, and something that we help with! Between our local, dedicated Business Development and Relocation team and the national Berkshire Hathaway HomeServices network, we are constantly cultivating relationships with hundreds of lead sources, brokerages and agents internationally. You also hold the power to generate your own leads through a multitude of methods while using the tools and resources we provide you!

COMPANY GENERATED LEAD SOURCES

OP CITY LEADS

The OpCity referral database is based on a smart lead assignment system using an algorithm to match agents via text messaging. Consumers are contacted by OpCity before you accept the lead via text messaging. Once you connect with the lead please know you may reach out to our Business Development Manager to help coach you toward conversion. The benefit to OpCity is that OpCity will reach out to the consumer 26 times before you receive the referral! So you receive the referral as a warm lead. Every lead is an opportunity – whether $50,000 or $500,000 every lead is an opportunity to grow your business! Call, keep calling, and send a card. Make yourself memorable. Be the CEO of your business.

ROCKET HOME LEADS

There are even more great referrals to talk about!

Rocket Homes is yet another line of business available to you. Be sure to connect with the banker coordinator first so that you are speaking from a knowledgeable standpoint before connecting with the customer. Your Business Development Manager is available to help coach

you with Rocket Homes or address any issues or concerns you may have.

THIRD PARTY RELOCATION LEADS

There are some requirements for being on the corporate relocation referral team which include a minimum of $3M in sold volume, 10 closed transactions and 3 outgoing referrals sent. We work with a company called Brookfield Global Relocation Services (BGRS) that requires their certification modules be completed to be on the relocation team. If this is something you would be interested in now or down the road please know we have a robust volume of relocation third party business.

HOMESTORY LEADS

HomeStory is a digital real estate program offered by lenders to their existing customers to help them with all of their real estate needs including home buying, selling and financing. HomeStory offers their customer a reward after closing, and a private platform for the agent, the customer and their lender to communicate.

HomeStory requires 3+ years as a full time real estate agent, a minimum of

5 closed transactions in the last 12 months, minimum of $1M in sold volume, you must maintain over 90% Customer Satisfaction rating with HomeStory, and meet performance and conversion guidelines.

PRIME STREET LEADS

PrimeStreet is a lead source that matches transactionready consumers to real estate agents like YOU! PrimeStreet speaks to each customer prior to reaching out to us. When PrimeStreet speaks to the customer, they determine if they are in a position to connect to an agent, they confirm the client is looking for a property to sell or buy, not rent, and that the customer is looking to move forward in the next 6 months.

Agents connect and stay connected through the PrimeStreet app. The app contains all of the clients information so it is quick and easy to reach out. PrimeStreet requires at least 7 closings in the last 12 months and 1 if you have the closings but are new to the Berkshire Hathaway HomeServices family.

WEBSITE LEADS

Website leads are another very important lead source for you! These leads mean the customer has done their

homework and researched every brokerage and they have decided they want to work with us, but they just don’t have an agent yet. We have a very important job with these leads to uphold the Berkshire Hathaway HomeServices name! These clients have reached out via our main Berkshire Hathaway HomeServices website and are getting their search started.

LEAD ROUTER

We use a unique lead distribution and lead management system that captures internet leads and routes them directly to an agent via email and text. Each agent has the ability to select six zip codes in your Cabernet Corner account. The leads captured from internet sites including your brand website, our International Berkshire Hathaway HomeServices site, our local Florida Properties Group website, and sites like Realtor.com are routed directly to agents based on the zip code of the property inquiry. You can start to receive these automatically routed leads directly to your phone from day one! Accepted leads are added to your client database (CRM) within Cabernet Corner to make it simple and easy to

follow up, send marketing materials, email property information, and setup property searches and market updates. Our goal is to help keep your business pipeline full and give you the tools to incubate, convert and close online leads.

E-LEADS OPPORTUNITIES

The E-Leads team is an exclusive team of agents throughout Tampa Bay that work our Zillow leads. Each agent is expected to work the Tri-County area and must be available to take leads via text or a call from Zillow. The E-Leads team is by invitation only from our E-Leads team organizer.

CORPORATE CALLER

Some great opportunity awaits you in your current sphere of influence. One of the remarkable ways you are able to build your business is through direct business. Let’s say for example, you just closed a deal or walked away from a networking event and you learned that a company is not using Florida Properties Group exclusively; please know you may connect with our Corporate Services Manager. She is available to partner with you to share an overview of our menu of services to the corporate client

you have an established relationship with. If this client is interested in using us exclusively, you will receive each opportunity first and in the event you are not able to work the lead you will receive a referral fee! Remember you are one person and we have an entire Business Development department available to you for Moving Services, Career Placement Assistance, Proving a Relocation Package, ensuring they receive a smooth and seamless move and assisting with any temporary housing they may require.

OUTGOING REFERRALS

If you have an outgoing referral to place, have no fear! We have your back.

You can get the link to submit your referral from our intranet on the agent help site under referrals. Our Business Development Department will ensure that your referral is placed with the best fit agent and track the referral from start to finish. We have you covered! We consistently track all referrals in our system to ensure that every referral is paid in a timely manner.

ADDITIONAL REFERRAL SOURCES

There are other resources you may or may not know of when you have a customer interested in renting only. We work with a company called Home Partners of America. This is an excellent program that allows your customer to rent and you

to receive a commission. Know that an investor will purchase the home selected that your buyer may be interested in and you still receive the full commission that the listing agent is offering. Then your buyer can rent the home from Home Partners of America with the ease of knowing they have the option to buy for up to five years. If they choose not to, there is no penalty to walk away. This is a great option if your buyer is working on their credit, or is new to the area or just not quite ready for a home purchase. The great news is you still receive a full commission.

AGENT GENERATED LEAD SOURCES

DIFFERENT WAYS YOU CAN CREATE LEADS FOR YOUR BUSINESS!

SOI

Always begin here first. This is your strongest source of leads and referrals. Always be adding to your list. This is your warm leads – people who know you, friends, family, business associates. If you don’t have a comprehensive database – this should be at the top of your to-do list!

DRIP EMAIL CAMPAIGNS

This is a communication tool that ‘sends’ or ‘drips’ a pre-written set of messages to customers or prospects over time. Both your Cab Corner CRM and Marketing REsource tools are great sources for this inexpensive way to market to your SOI.

OPEN HOUSES

Holding open houses is a great way to engage with buyers and to connect with sellers looking to put their home on the market. Be sure to capture email addresses of visitors. Then put these new prospects on drip email systems such as Ninja Flow or set them up with market reports to stay engaged with them! All available in your Cab Corner CRM!

FARMING

By choosing your ‘farm’ area intelligently, and marketing to it consistently with Market Reports, a personalized Percy AI BMA, postcards, and good old fashioned door to door campaigns, you can build a strong and steady stream of leads!

PHONE & FLOOR DUTY

Answering phones and being available for walk-ins in your office is a tried and true way to capture leads. Engage with your caller or the customer right in front of you! Remember, you are not there to sell a house from this interaction, you are there to set an appointment for you to show or list a home!

NON-OCCUPANT OWNER

We’ve got a non-occupant owner letter you can use to market to these individuals. You can use MLS tax records to find these absentee owners and then customize the letter we have available to you!

FSBOS

Marketing to ‘For Sale By Owners’ is a great way to get new listings. Search for FSBO listings that have

been on the market for several months and offer them valuable information through a personalized BMA. Be a true resource to them – sellers might be looking for assistance!

EXPIREDS

Expired listings, those that failed to sell, are also a great source of new business. Have a packet of USEFUL information about yourself, your service, and your company, ready to go. We suggest using a custom BMA and the Lifestyle & Planning Guide! Make sure you knock on the door of the expired listing and personally introduce yourself! Keep it brief, and leave behind your packet of info. Then follow up by mail and with phone calls!

RENTERS

Farming apartment complexes is a unique niche. Marketing campaigns

could be targeted to renters as first time homebuyers, making a non-threatening transition to homeownership through HomePartners of America, or a variety of other approaches!

JUST LISTED POSTCARDS

The 50 Just Listed postcards we mail out on your behalf are a great lead source for buyers and sellers alike. You can take it a step further by mailing out an additional 50 postcards to reach more households and harvest more potential leads!

SOCIAL MEDIA

Surveys for all levels of agents cite Facebook as their primary source, as well as their best source, for online lead generation. Facebook offers a massive amount of traffic generating immediate results. For tutorials go to www. facebook.com/business. There are other social media

platforms that could work for you! Instagram and LinkedIn are two others to consider.

WEB LEADS

Drive prospects to your website through social media, drip email, and digital advertising. Your Florida Properties Group Agent Website can track visitor activity and identify hot prospects to reach out to for building your business!

GOOGLE ADWORDS

Expensive but effective because it is search based marketing allowing you to get in front of people actively looking for homes and agents. When done correctly the ROI can be very high. Google has tutorials online for Adwords at support.google.com/ adwords. For videos go to: http://bit.ly/29qmqcb

DIGITAL ADS

There are endless ways to purchase digital ads on the internet. From banner ads, to Pay-Per-Click ads, to online ads, to pop-up ads, the choices are endless. For the latest information on the digital ad format that interests you, you will want to research it on the web and be prepared to test variants of your ad format and placement to optimize your ROI! Chalk Digital is a great place to go to start your digital ad campaigns!

MOBILE APP ADS

These ads from bhhsresource.com show up in the apps that your target audiences are on wherever they may be. Set parameters for demographics, zip code or a map area. Ad space is auctioned off to your provider who places your ads in the most cost effective apps at the most optimal times based on your investment. Through geo-fencing (pinpointing all users that have entered a pre-defined area) and geotargeting (tailored messages to targeted users based on a broader location at a given time), you can get very specific with your target audience.

BILLBOARDS

While it may be hard to measure the ROI (ReturnOn-Investment) for billboard advertising, it is a great way to get your name and face in front of thousands of viewers. Pick a place where traffic backs up, and people will turn to your billboard to entertain themselves while they are stuck in traffic

RADIO

Radio ads deliver sound bites to a large audience. Combining that ad with a radio hosts endorsement can be very persuasive to loyal listeners.

GROCERY STORES OR BUS STOPS

Bus-stops and grocery

stores offer a variety of advertising opportunities to showcase yourself and your brand.

NEWSPAPER

Advertising in newspapers and other community print magazines are a great way to get your name, face, brand and listing in front of a large number of people.

PRESTIGE MAGAZINEUNIQUE HOMES

Prestige Magazine is Berkshire Hathaway HomeServices’ proprietary publication reserved for luxury properties. Print advertising does come with a price, but you can market your seller’s listing in this global publication to gain traction and potential leads from a domestic and international audience.

LIFESTYLE MAGAZINES

While generally more expensive print advertising than newspapers, these local community magazines have a longer shelf life.

SCHOOLS

If you have children in school, there are a ton of ways to connect and build your sphere. Get involved with your child’s home room. Volunteer. Be a sponsor of school events. Take classes of your own. All great ways to expand your sphere and develop new business.

COMMUNITY EVENTS

Some of our most successful agents focus on community

involvement and social interactions. Have fun, follow your passion, make connections and build your business!

SOCIAL CLUBS

Social clubs that interest you are one of the best ways to meet new people and promote your real estate business! You’ll have a whole group of raving fans in no time!

PROFESSIONAL ORGANIZATIONS

Joining professional organizations offer opportunities for brokerto-broker referrals, and networking that helps build your business.

EDUCATIONAL SEMINARS

Many of our agents have used educational seminars to attract interested home buyers and sellers. From medical residents looking for homes, to buyers looking for more information on financing and credit repairs, the opportunities are endless! Pair up with one of our Core Services to set up an educational seminar. Then advertise on social media, in newspapers and send out evites to your SOI.