
2 minute read
CHALK DIGITAL
Retargeting Made Easy
Chalk Digital Retargeting Ads For Listings
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Make your listing follow them everywhere. Together, Berkshire Hathaway HomeServices and Chalk Digital make digital advertising brilliantly simple for every single network member. Win more listings, drive more referrals and stay top-of-mind with the people who matter most to YOUR business.

Chalk Digital Report To Sellers For Active Ads
Keep your seller up-to-date on how their home’s ad is performing online with the automatic Chalk Digital report email! All you have to do is enter the seller’s email address into Dotloop and the rest is taken care of for you!

CHALK DIGITAL PRE-LISTING VIDEO
To help you win more listings, there’s a handy-dandy video that explains the power of Chalk Digital. It’s consumer-focused, so your seller can see how this will benefit them. Boom, listing won!
Personalized Yard Signs
The O.G. of real estate advertising... the yard sign! We provide you with an initial order of personalized yard signs. You have the option to include your headshot or keep it simple with no photo – the choice is yours! These durable metal yard signs are portable so you can bring it with you to a marketing presentation and stick it in the front yard once you get the listing signed {which is inevitable!}.
Market Watch

As a trusted real estate advisor, your customers turn to you for information on their home and how the market is performing around them. You can give them this information automatically through Market Watch! It provides relevant information on the market such as the number of homes for sale, the average list price, the number of homes sold, and the average sale price.
The biggest bonus for setting up Market Watch for your customers, whether a homeowner in that area or a buyer interested in the statistics on a given area, is that it is done through YOUR website –which means more SEO juice for you! Plus the emails are branded with your information and come from you.
MANAGE MY LISTING - AUTO EMAILS
This tool is a must as it answers the most important questions a Seller wants to know- what’s happening with my listing?! As the CEO of your business, you want to make sure you are delivering top-notch service to your customers. One way to give your seller the information they want is to set up the Manage My Listing email for them. This is a weekly automated email that comes directly from you and provides your seller a report of website activity for their home including a historical summary of monthly activity, a market activity report, listing updates summary and a detail of daily activity on the listing. The virtual showings noted within the report are stats from our Company website, your personal website and Zillow. Make sure to check the box to send yourself a copy of the weekly report too so you can stay well-versed in their home’s online activity.
Coming Soon Announcements
Create excitement for your new listing and show your sellers how you get right to work when it comes to marketing their home for sale! A Coming Soon Listing through Percy AI accomplishes this and then some. You can notify every Florida Properties Group agent that you have a listing coming soon before it EVER hits MLS. Please note: be sure you have a signed exclusive first. Think about your seller’s home hitting the inbox of nearly 800 agents all while allowing you to complete other preparatory items at the same time – talk about a WIN-WIN!
Listing Alert
Creating a Listing Alert in Percy AI is basically match.com for your listing! How so? It’s reverse prospecting at its finest. Your fellow agents who have buyers get matched with the criteria of the home you are marketing. This way you can connect with a familiar face and get their buyers into your sellers home as soon as possible with the hope that it’s a perfect match! Talk about a serious advantage when it comes to marketing a home.