SELLER’S Guide
INNOVATION • MARKETING • RESULTS
Introducing Anne
My Real Estate journey started with a passion for excellence; it grew into a passion for customer satisfaction.
I have the privilege to live in PGA West and to golf and work in some of the most beautiful golf courses of La Quinta. I have more than 11 years of experience as a realtor in the Valley and I have been nominated among the Top Realtors of the Valley 5 consecutive years.
Being constantly among the top agents of the Desert proves one thing: when you work exclusively for the clients, with the clients, when you understand their needs, respect their constraints and their timeframe, when you bring professionalism, integrity, support and knowledge, the buyers and sellers recognize it and appreciate it. I love being a Real Estate Agent: the trust built with my clients, the success we achieve together in their real estate journey and the satisfaction of a job well done keeps me going
Let’s get together and talk real estate strategy for you, with you!
Why List With Anne
PHILOSOPHY
Regardless of what industry you are in, success revolves around three things: strong focus on the clients’ needs, the skill of the individual and knowledge of the market. Anne believes that through honest, ongoing communication with her clients’, daily attention to market details and competitively marketing a property, she can accomplish your goal of selling your home for top dollar and having extremely satisfied clients.
ADMINISTRATION
Providing white glove service to her clients has always been a top priority. The staff and management are a unique team of talented, diverse individuals who have combined their efforts in the goal of delivering the most effective real estate services to our clients. Our daily support of in-house marketing, transaction, legal, operations, relocation and property management are here to support Anne and her clients.
MARKETING
Berkshire Hathaway HomeServices’ in-house advertising agency and their efforts allow Anne to dedicate her time to focus on her biggest strengths; prospecting for buyers, networking with other top production agents in the area, negotiating on her clients’ behalf, following up on leads and aggressively marketing your home.
COMMITMENT
Anne prides herself on her professionalism, expertise and most importantly, her commitment to represent each of her clients’ best interest. She is passionate in her interaction with her clients, associates and peers and delivers unparalleled service to each client. She believes that luxury is not a price point - it is an experience that every client deserves regardless of price point, size of home or location.
Our First Meeting
I like to consider my clients and myself as a team with a very big common goal: sell your property at its optimum value within an agreed timeframe.
During our first meeting, we’ll typically cover the following topics:
TAKE A TOUR OF THE PROPERTY
• Discuss what you like about the property.
• Discuss what you do not like about the property.
• Create a list of actionable items to get your property ready for professional photography.
INTRODUCTION TO MYSELF AND BERKSHIRE HATHAWAY HOMESERVICES
• My philosophy, qualifications and references.
• The Berkshire Hathaway HomeServices difference.
• My commitment to marketing your property.
COMPETITIVE ANALYSIS AND POSITIONING YOUR PROPERTY FOR SUCCESS
• Review of active and sold inventory as well as recently expired properties if applicable.
• Review average days on the market for the active, pending and recently sold properties.
• Discussion of positioning your property to attract buyers and discuss/define the best pricing strategy for you. And yes, there is more than one pricing strategy.
If there is anything you would like to add to this agenda, please let me know so that I may come prepared. As we both get ready for a successful meeting, I hope that you will take the time to view my profile at www.AnneBStark.com. Doing so will allow me to dig deeper into the power of the Berkshire Hathaway HomeServices brand when I arrive.
Scan the QR Code with your smart phone to watch my interview with Indian Wells Branch Manager Gina Martlaro Tegland.
Marketing Plan of Action
• Discuss with sellers how to prepare and merchandise the home.
• Schedule and order top quality photographer for the photos and videos, Review and approve photos and video.
• Discuss and schedule advertising campaigns (Mainly Multimedia platforms and TV Ads).
IMMEDIATELY
• Berkshire Hathaway HomeServices and I start the on-line buzz about this property coming on the market.
• Marketing prepares high quality property flyers / brochure. Review and select marketing material with sellers.
• Schedule open houses if applicable.
DAY 1
• Upload live listing on the different platforms and websites:
• Share the listing within my network but also with all other agents: they are part of my team of buyer providers!
• Ads are launched and start running.
• Marketing material sent to targeted audience.
ONGOING
• Within a week of the listing being live, sellers receive Seller’s Report that summarizes all the data we are gathering on the listing traffic, views, clicks.
• Schedule showing appointments and showcase the home to the buyers. Provide showing and traffic feedback.
• Pre-qualify potential buyers (when possible).
• On a bi-weekly basis, provide updated market trends and new competitive properties. Discuss the outcome of this new data, when relevant.
• Continue advertising campaigns on different platforms.
Actions Plan with Offer in Hand
OFFER RECEIVED
• Present to you all offers and discuss counter offer strategy.
• Negotiate with you in your best interest, balancing Buyer’s capability to close, price, terms and conditions of the offer.
• The marketing plan doesn’t stop once we have an offer. We calibrate the strength of the offer an discuss backup plans in case the offer falls through.
• Being prepared for different outcomes on the offer leads to success with less stress.
OFFER ACCEPTED, DAY 1 TO 17
• Work with the buying agent to successfully complete the sale.
• Smooth completion of all contractual documents. This aspect of the transaction is performed by my Transaction Coordinator’s team, under my supervision. No stress involved as all the sellers’ contractual documents have been completed in phase 1, during the 1st week of listing agreement.
• Participate in the home inspection and facilitate the process of and the response to the Request for Repairs. This can sometimes open up a renegotiation phase, where my years of experience bring value. I also have a team of trades ready to step in and help.
• Coordinate with buyer’s lender and title company.
ONGOING
CONTINGENCIES REMOVED TO CLOSE
• Work with the selected escrow company to ensure a smooth process, check their status on a regular basis and update sellers.
• Provide value added documents to the Appraiser (when appraisal is required) to maximize the appraised value.
• Regularly update the sellers on schedule status and progress made. If an issue arises, as it happens sometimes, I immediately contact the sellers and discuss options and actions. This is why we are a team!
• Once all contingencies are removed, I help you with the transfer of utilities and getting the house ready to close.
• Once we have closed, follow up with escrow for closing documents and transfer of funds.
• Last but not least, We Celebrate!
What My Clients Are Saying
I have bought and sold many homes over the years and Anne made this transaction the most enjoyable that I have ever experienced! We looked at this house 3 years ago, when we first met Anne. We did not buy it, but it came back on the market and Anne called us to make us aware. We really appreciate her follow up. Unfortunately, in the past I have wondered “who`s side is my agent on?”. There was never a doubt with Anne. She was responsive, direct and supportive through the whole process, even while out of the country. I would recommend Anne to everyone!
MECOBO, LA QUINTA
Best agent in the desert. She is very professional, very organized, always available and very knowledgeable. I am recommending her to everybody I know.
MBRADBURY, LA QUINTA
Anne is a joy to work with. She is very in touch with the local marketplace and is extremely honest in the advice she offers to her clients. I would definitely use Anne again and will recommend her to my friends.
JJWILLIAMSDWSTEEL, LA QUINTA
When we think about Anne Stark, two words come to mind right away: dedication and integrity. We used Anne to sell two properties for us and we can’t tell you how pleased we are. She is thoroughly committed to her clients. She works tirelessly to get the job done, keeping you informed every step of the way. We have met many realtors in the Valley and if we had one realtor to recommend, it would be Anne Stark.
SHERRY H, LA QUINTA
