MARKETING Snapshot
EXPOSURE CREATES DEMAND. DEMAND DRIVES VALUE.
AGGRESSIVE MULTI-MEDIA EXPOSURE
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
• Intensive local and national networking
• Aggressive print exposure
• Expansive online exposure
• Custom direct mail advertising and marketing materials
Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
MARKETING PROPOSAL
PLAN OF ACTION WITHIN 30 DAYS
LOCATED ON THE DESIGN STUDIO
UNDER LISTING PRESENTATION TAB
PRINT MEDIA
LOCAL PRINT ADVERTISING
Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices’ section of the local community newspapers.
ADVERTISING OPPORTUNITIES:
LAS VEGAS REVIEW JOURNAL | LUXURY PROGRAM LOCATED ON VAC
LOCAL AND NATIONWIDE EXPOSURE FOR YOUR HOME.
This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.
To find your buyers, we can advertise your property in many local, national and international publications. These publications have both print and digital distribution to reach the maximum number of potential buyer. When working with a Berkshire Hathaway HomeServices sales professional, your properties will receive special attention in publications like Wall Street Journal, NY Times, Robb Report Exceptional Properties and the Prestige Highest average sales price locally and nationwide International magazine.
ALWAYS KNOW WHO’S
LOOKING AT YOUR PROPERTY
COMMUNICATION AND INFORMATION AT YOUR FINGERTIPS
The Buyer Market Analysis Report demonstrates precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as:
• How many registered buyers are monitoring other listings in your general area
• How many times your property was presented on search results to prospective buyers
The Market Watch: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was:
• Included in search results
• Viewed in the one property-per-page view
• Saved in a prospective buyer’s online portfolio
#1 IN RESIDENTIAL REAL ESTATE
BERKSHIRE HATHAWAY HOMESERVICES SYNDICATES TO OVER 1,000+ WEBSITES
These websites are a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers.
Our websites are mobile friendly. Buyers and Sellers can enter it into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent. With our full mobile suite buyers and sellers are never more than a finger tap way from a BHHS agent or the latest property information!
CREATING BUZZ AROUND YOUR HOME
SOCIAL MEDIA TO WORK
Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property. While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
OUR DIGITAL ADVERTISING PROGRAM
Berkshire Hathaway HomeServices is providing an advertising campaign for your home – the custom digital ad will be created and shown to potential home buyers within a 15-mile radius of the listing on social media, premium websites and mobile apps. It will specifically target home buyers looking at listings online, keeping your home in front of potential buyers where ever they go online. YOUR PROPERTY
AUTOMATED
THE PERFECT INTERNATIONAL PARTNER
WE KNOW WHERE BUYERS SPEND THEIR TIME ON AND OFFLINE
The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world.
Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.
THE WORLD IS YOUR AUDIENCE
WE SELL YOUR HOME TO THE WORLD
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.
ACCESS REPORT ON VAC
SEND CLIENTS INTERNATIONAL REPORT
CHINESE EXPOSURE: ANJUKE & WECHAT
CHINESE MOBILE APP: ANJUKE
Anjuke, a prominent, mobile-first property platform with over 100 million monthly active users. Accounting for 70% of the market share in the Chinese mobile housing search market, the Anjuke mobile app has over 200 million downloads for both Apple and Android. The site has become a leading destination for Chinese consumers searching for real estate and is the #1 Chinese real estate portal for overseas properties.
In addition, Anjuke has been aggressively marketing its brand in mainland China with radio, television, cinema, and billboard/outdoor advertising. Anjuke, along with Fang.com, includes an exclusive concierge service to translate email and phone leads to English and send them to the listing agent.
CHINESE SOCIAL MEDIA PLATFORM: WECHAT
Mansion Global, the premier destination for global luxury real estate listings and information, has launched its official channel on WeChat, China’s largest social media and instant messaging platform. Berkshire Hathaway HomeServices is the exclusive launch partner for the channel.
HOME SERVICES THAT MOVE YOU
When you’re ready to move forward with your life, but your home is holding you back, that’s where Apex Concierge Services steps in. The curated team of design professionals is trained to see what changes are needed to elevate your home, inside and out, with no cash out of your pocket until it’s sold. Apex is designed to provide painless solutions to maximize your home’s sale price and minimize its time on market.
RENOVATION PROJECTS
• New flooring
• New countertops
• Kitchen improvements
COSMETIC UPDATES
• New flooring
• New countertops
• Kitchen improvements
ELITE SERVICES
• Painting
• Professional staging
• Decluttering AND MUCH MORE!
CAPTURE THE LIFESTYLE
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
WHAT ARE YOU ORDERING?
Please submit order form to:
Arizona: marketing@bhhsaz.com
Nevada: marketing@bhhsnv.com
California: marketing@bhhscaproperties.com For question please call (800)735-2710
PRODUCT COST
FLYERS
8.5
8.5
POSTCARDS
LISTING PRESENTATION
PRESTIGE MAGAZINE AD SUBMISSION FORM
Credit Card Authorization Completed & Submitted:
High Resolution Property Photo Included: (photo with watermark will not be accepted) Yes Yes
Property Description (under 170 characters include space): No abbreviations allowed in this publication
Submit this form, with high resolution image of property to AZ: marketing@bhhsaz.com / CA: marketing@bhhscaproperties.com / NV: marketing@bhhsnv.com
To Place Order of 10 or more Call or Email Form to Terrance Huey 770-674-6000 | terrance.huey@pele
Orders less then 10 can be done with the Marketing Department. marketing@bhhsnv.com
Black Cover - $10.00 per
MARKETING RESOURCES
LEAD SYSTEM
1 Virtual Agent Center 2.0 (VAC)
2 Personalized Listing Syndication
3 Single Property Website + QR Code
4 Customizable Agent Website
5 Mobile App (BHHS Home Navigator)
A leading-edge technology with tools to drive your business further, communicate effortlessly with your clients and streamline your daily operations
Enter Your listing into the MLS, it will automatically update on over 1000 sites with listing agent information and contact
Each listing gets a url that showcases the listing embeded within agents website
This deluxe website solution is the ultimate in lead generation, lead capture and business building systems. Enjoy a turn-key, fully customizable website loaded with key features for Internet and e-marketing success.
Your mobile app will be automatically set up with a complete mobile communication platform that showcases it on any mobile device, collects leads from interested buyers and makes text message communication simple
Click on Agent Access at footer
Log onto VAC > Marketing > Ready Promo Dashboard
Log onto VAC > Marketing > My Website > Edit Content
Text message will be sent to your phone to install from Agent Services
6 Chalk Digital
7 Listhub Global
8 JuWai
9 Neighborhood and Seller Reports
Your listing will be advertised to people who are “in-the-market” for real estate, based on their online activity for 7 Days.
Your listings appear across a network of over 70 publishers, including real estate websites in the UK, China and Russia. Access to send seller reports. VAC Dashboard
International Chinese listing platform. Hosted in China, entirely in Chinese.
One of the most effective “stay in touch” tools before, during and after a home sale. Reports are extensive, can be socially shared, printed or hand delivered.
VAC > Marketing > Neighborhood Report or Market Report