WORKING WITH AN EXPERIENCED GROUP MATTERS
ABOUT US
We are a family team that runs an executive boutique-style firm offering a concierge type experience with the support of Berkshire Hathaway HomeServices. Our continued success is a result of passion for the Real Estate business, keen knowledge of the marketplace and real estate law, and work ethic. We have a fully integrated team of highly skilled experts that work in tandem to support our process in maximizing your equity while ensuring a high level of personalized service with cutting edge marketing. A combined 65+years in the industry, has given us the ability to thrive in diverse real estate markets as we understand and execute inventive thought processes, fundamental business skills and a devotion to a common goal: assisting our clients to achieve an extraordinary experience.
• Transaction Manager
• Listing Manager
• Stagers
• Photographer
• Marketing Director
• Videographer
MARKETING PROPOSAL
MARKETING PROPOSAL
PREPARATION FOR MARKETING LAUNCH
Property Evaluation
Pricing Strategy
Pre Listing Walk-Thru
Staging
Industry-leading videography, photography and drone footage
3 Dimensional story telling
3D Home Tour with interactive floor plan
Professional copywriting for brochures and MLS description
Professionally printed property brochure
Pre Marketing Promotion and Networking
Prelaunch campaign created to target buyers
Develop a dedicated property website
MARKETING & ADVERTISING
List property in Multiple Listing Service
Listing syndication to global websites including Juwai
SEO optimization
Publish dedicated property website and include in marketing Showcase listing on Zillow.com with Zillow Walkthrough Direct mail – postcard to target/farm/sphere of influence
Schedule & host open houses
Launch of digital advertising campaign via Chalk Digital Launch of digital advertising campaign on ThisIsLiving.online
Streaming Digital TV Commercials reaching TV viewers on premium streaming services like Hulu, DirecTV Now, ROKU, SlingTV, gaming systems as well as streaming programming channels from HGTV, Discovery, BBC America, ESPN and more!
Promote on the Berkshire Hathaway HomeServices, Luxury Facebook Group & Luxury International Chatter Group
Host Catered Event to Buyers, Brokers, Sphere of Influence, Managers of top offices in Orange, San Diego and Los Angeles Counties.
Promote on the Berkshire Hathaway HomeServices
Promote to our international Berkshire Hathaway Community: Luxury Collection, Canada, Dubai, Italy, UK, Portugal, Spain, Greece, Mexico, Bahamas, India and New Development
MARKETING PROPOSAL
CROSS-PLATFORM SOCIAL MEDIA PROMOTION
Video created and promoted on YouTube & YouTube TV Teaser posted to social media pages
Just Listed announcement on Social Media sites
Open House Invites posted on Social Media sites
Launch property video and/or virtual tour on social media channels
Promote property on social media accounts
NETWORKING & OUTREACH
Personal outreach to managers of top offices in Orange, San Diego and Los Angeles Counties
Introduction to the brokerage community and Public
Send pre-MLS email to subscribed Berkshire Hathaway HomeServices
Send ‘Just Listed’ email announcement to sphere, industry, & top agents
Promote listing to top agents
Promote to our international Berkshire Hathaway Community Promote property at Berkshire Hathaway HomeServices California Properties office meetings
BERKSHIRE HATHAWAY
HOMESERVICES
GLOBAL NETWORK
Berkshire Hathaway HomeServices California Properties listings are strategically marketed to reach an international clientele.
4 Continents
13 Countries & Territories
Nearly 1,500 Global Offices
Over 50,000 Global Sales Professionals
Over 2,000 Global Commercial
GLOBAL MARKETING
UNITED STATES, CANADA, MEXICO, GREAT BRITAIN, ITALY, SPAIN, GERMANY, GREECE, PORTUGAL, UNITED ARAB EMIRATES, INDIA, BAHAMAS
38 OFFICES
15 BROKERAGES
International marketing is imperative for a home of your value and location. We are proud to share with you how we are marketing your property to a global audience.Below is a list of property portals that we have invested in to make sure the
BERKSHIREHATHAWAYHS.COM
International website with over 14.7 million visits to site in the last 12 months. Displayed in 10 languages with 47 currencies and metric conversions.
WORLDPROPERTIES.COM
Searchable in nine languages, this site attracts home seekers from 139 countries across the globe – and a crossroads for more than 650,000 real estate professionals worldwide. In addition, your home is searchable on Proxio.com in 21 languages and 55 currencies. Agent must login to view and search.
LISTHUB.COM
ListHub Global provides the opportunity to market listings to the International marketplace. The network includes leading publisher websites in China, Russia, the U.K., India, and many more!
JUWAI.COM
The #1 Chinese property portal with 2.6 million visits each month.
WSJ.COM
We have an elite membership to display all our listings in the Real Estate section including the European and Asian sites. 35 million+ monthly visitors. Listings are globally searchable. Featured on Wsj.com, Europe.wsj. com, Asia.wsj.com, India.wsj.com, Lat.wsj.com (Latin America), and Cn.wsj.com (Chinese, Japanese and Korean translation).
BHHSCAPROPERTIES.COM
Berkshire Hathaway HomeServices California Properties has nearly 3,000 Sales Associates located in 60 offices spanning from the Central Coast through San Diego. Language translation and international currencies.
SWEEPING NATIONAL AND INTERNATIONAL EXPOSURE
BHHS CA AGENT WEBSITE: Homes are featured on my website and social media.
BHHSCAPROPERTIES.COM : The destination for California real estate searches, attracting 700,000+ visitors annually. Language and currency translation.
BHHSCAPROPERTIES.COM/LUXURY : Linked to bhhscaproperties.com, our luxury microsite showcases prestigious homes $1.75MM+ in elite markets.
BHHSCAPROPERTIES.COM/NEW-HOMES-DIVISION : Linked to bhhscaproperties.com, this microsite features newly constructed homes for sale, past collaborations, and highlights our New Homes Division Specialists.
BHHS.COM : Where millions of potential buyers start their U.S. home search, including the luxury demographic.
REALTOR.COM AND REALTOR.COM/INTERNATIONAL: A global site featuring listings from around the world.
WORLDPROPERTIES.COM: A place for international buyers to view our listings. In addition, homes are searchable on Proxio.com in 19 languages and 55 currencies.
JUWAI.COM: The No. 1 Chinese property portal, visited by thousands of buyers each day from over 403 cities throughout China, and major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore.
WSJ.COM: Listings are displayed in the Real Estate section including the European and Asian sites. 35 million+ monthly visitors. Listings are globally searchable. Featured on WSJ.com, Europe.WSJ.com, Asia.WSJ.com, India, WSJ.com, Lat.WSJ.com (Latin America), and Cn.WSJ. com (Chinese, Japanese, Korean translations).
MANSIONGLOBAL.COM: Part of Dow Jones, Mansion Global features listings over $1MM with an audience in 3 global editions - English, Chinese, and Spanish. Listings $7MM+ showcased in editorial content.
ZILLOW.COM : Over 70 million unique monthly visitors. Listings reach 1.5 million unique visitors monthly from countries with high interest in U.S. home purchases: Canada, China, India, Mexico and the U.K.
TRULIA.COM : More than 55 million unique monthly house hunters, the majority coming from mobile devices.
FINANCIAL TIMES OF LONDON: Properties appear before the highly affluent FT of London audience.
WeChat: China’s most popular instant messaging app and seamless one-stop shop for other common apps, including a real-estate sales platform connecting Chinese buyers with agents in the US.
NIKKEI: The world’s largest financial newspaper, with a daily circulation exceeding 1.73 million copies.
BARRONS.COM: This American weekly magazine/newspaper published by Dow Jones & Company, a division of News Corp., covers U.S. financial information, market developments, and relevant statistics.
PENTA: A supplement of Barron’s magazine targeting people with $5 million in assets and offers advice on lifestyle, exceptional travel, art and collectibles, private jets and luxury cars, jewelry, watches, and high-end real estate.
PROPGOLUXURY.COM: Delivers listings to affluent English and Chinese reading consumers, as the largest and fastest growing luxury property site in the China and Asia Pacific region, touching millions of elite consumers around the world.
NEW HOMES DIVISION
DIGITAL MEDIA STRATEGY
DIGITAL MEDIA STRATEGY
We don’t just list your home, we market it with precision and purpose.
Our team specializes in connecting your property with qualified buyers by combining cutting-edge strategies, compelling storytelling, and expert design across every digital platform. The result? Maximum exposure for your home and the right buyers at your door.
When you work with us, you’re not just getting a sign in the yard—you’re getting a fully coordinated marketing campaign designed to get your home sold quickly and at the best possible price.
We feature every listing on our Google Business profile. Why does this matter? Google is where buyers are searching, and consistent posting keeps your property front and center, boosting visibility in local searches and driving more qualified buyers directly to your listing.
YOUTUBE
This milestone underscores the immense importance of You Tube in the real estate industry. It has allowed us to effeclively showcase our listings, establish ourselves as trusted experts, and conned with a broad audience of potential buyers from across the globe.
Our substantial subscriber base is a testament to the growing reliance on You Tube as a pivotal tool for selling real estate. It empowers us to not only reach more people via video and television platforms, but also build credibility and ultimately drive sales in a highly competitive market.
Your Sphere in Digital
We can create ads that utilize your contacts based on their email addresses and mailing addresses from past leads or lists to identify those individual's IP addresses and target tailored ads to reach them on Facebook, Instagram, and high-traffic sites across the web as well as the most popular smartphone applications.
Streaming Digital TV Commercials
We reach TV viewers on premium streaming services like Hulu, DirecTV Now, ROKU, SlingTV, gaming systems as well as streaming programming channels from HGTV, Discovery, BBC America, ESPN and more!
Your streaming TV commercial will run for 15+ hours per month ($99/month) to thousands of viewers during prime-time hours–during weekdays and weekends.
We also target potential real estate shoppers and buyers by dropping pins in any US neighborhood of your choice based on a custom boundary, flexible radius, zip code(s) or any city limit.
CONNECT TV DIGITAL STRATEGIES
LUXURY DIVISION
THE DEFINITIVE VOICE OF LUXURY
Throughout the year, Berkshire Hathaway HomeServices produces several leading industry reports that are shared far and wide—amongst the network and across the real estate media spectrum.
These reports feature up-to-date industry trends, predictions, and analyses—and are illustrated with properties listed by Berkshire Hathaway HomeServices network members like myself. This gives home sellers a further visibility enhancement, placing properties in front of a substantial worldwide audience.
The Luxury Collection blog is another excellent source for buyers and sellers alike to discover and showcase properties worthy of extra attention. Blog posts are shared on social media to a sizable online following, once again providing an even wider audience for homes to get noticed by the right clientele
DIGITAL MEDIA STRATEGY
We drive affluent consumers to our website and luxury properties, generating qualified buyer leads for your home using evolving strategies, carefully crafted messages, and expert design across all digital platforms.
Our creative team collaborates to promote our brand and listings with:
• Geographical and behavioral digital advertising
• An exclusive buyer-match network and listing alert dashboard
• State-of-the-art social media resources
• Strategic SEO implementation
• Virtual tours and remote consultation
• Exclusive listing opportunities
• Influencer marketing
• Professional listing image/video resources
• 24/7 virtual web assistance
• Email marketing
• AI collaboration
+
PUBLIC RELATIONS STRATEGY
Each home’s story is carefully curated with potential exposure across:
• Local and national print and online publications
• Local and national news stations
• Company blog
• Social media and social media advertising
Top publications include:
• The Wall Street Journal
• Mansion Global
• Robb Report
• New York Post
• Architectural Digest
• RISMedia
• Inman
• RealTrends
• HousingWire
• Yahoo!
• Realtor.com
• Real Estate Weekly
North Orange County*
North Orange County
LASTING IMPRESSIONS
“I could not be more proud to write this review as The Geronsins are my modern day superheros! I went through multiple listing agents and was on the market nearly one full year. I knew something was missing. The moment Genelle and George took over my listing, things changed immediately for the better. Within days, we had a full ask offer and the showing requests were non-stop. As they were the seller’s listing agents when we purchased the house and procured 13 offers at that time, I should have known to go with them from the start. Their charisma and charm, alongside their knowledge are top notch! There is no doubt they have gained a lifelong client moving forward!”
- B Robbins
“If you’re looking for a team that puts your interests at the forefront and delivers remarkable results, look no further than The Geronsins. We couldn’t be happier with the outcome and the seamless process facilitated by their expertise. Highly recommended for anyone looking to make their real estate experience genuinely exceptional.”
- The Carillos
“We couldn’t be happier or more impressed with the Geronsins, Carole, George and their team. We purchased a home up North and needed immediate expert representation that knew the market and buyers in OC. They exceeded our expectations in every step. Their knowledge, professionalism and showing that they cared about us meant a great deal. They covered every detail and took the guesswork and stress off our plate. They even had an instantaneous solution for a small hiccup along they way. All our questions were answered quickly and honestly. If your looking to Team up with the Best, give them a call. We highly recommend the Geronsins.”
- The Curtis Family
LASTING IMPRESSIONS
“When it came time to sell our home of over 30 years, we realized buying and selling and the marketing of homes had changed dramatically- especially with the technology. Genelle Geronsin and the team are Marketing Agents. They understand their geographical market intimately, they know inventory, and they know how to reach buyers who would be interested in their prospects. Genelle helped guide us, provided hard data to substantiate her advice, took charge of the details, and marketed our home beyond expectations and achieved results exceeding anything we thought possible. The Geronsin Team are consummate professionals and adept with real estate transactions. Professional people achieving exceptional results. These are the people to trust with arguably one of the greatest assets owned.”
- The Berkleys
Out of over 45,000 Medium Teams Nationwide, We ranked: #1 in North Orange County #7 in Orange County #49 by Volume in California #150 in the Nation