Holly has been in the real estate industry for 19 years. She also has received her BA from Arizona State University and her MBA from the University of Phoenix. For the past 12 years, Holly has landed in the top 100 agents in her company, out of over 950 agents.
Holly’s passions are serving her clients and contributing to the real estate community. She focuses on guiding prospective clients into the home that makes sense for them and helps them create a positive home buying and selling experience. Her membership with the Scottsdale Association of Realtors Leadership Academy and Desert Foothills Leadership Academy helps her set the foundation for being an industry mentor.
For the last 10 years Holly has organized the Adopt-A-Family program that the Scottsdale Berkshire Hathaway office participates in around the holidays. It supports multiple families in need. She also participates in other office and community events, including the Phoenix Rescue Mission Water Drive, Angels on Patrol Back to School Backpack Drive and Move for Hunger.
Holly is committed to excellence through trust, integrity and perseverance. Her market knowledge allows her to advise and service her client’s Real Estate portfolios to achieve tremendous results!
AWARDS AND CERTIFICATIONS
LUXURY COLLECTION SPECIALIST CERTIFICATION
PROFESSIONAL PROPERTY STAGER ®
REA CONSULTANT CERTIFICATION
CMRS CERTIFIED MILITARY RESIDENTIAL SPECIALIST
RESIDENTIAL REMODELING SPECIALIST ™
SHORT SALE AND FORECLOSURE SPECIALIST, SFR
ACCREDITED BUYER’S REPRESENTITIVE, ABR ®
PRESIDENTS CIRCLE AWARD WINNER 2017, 2018, 2020, 2022, 2023
THREE TIME SPIRIT AWARD WINNER
$11.5 MILLION SALES VOLUME
SCOTTSDALE AREA ASSOCIATION OF REALTORS LEADERSHIP GRADUATE 2014
DESERT FOOTHILLS LEADERSHIP GRADUATE 2021
SCOTTSDALE AREA ASSOCIATION OF REALTORS 40 UNDER 40 AWARD WINNER 2015, 2016, 2017, 2018, 2021
NO TWO PROPERTIES ARE ALIKE
TOGETHER WE WILL CREATE A MARKETING PLAN AS DISTINCTIVE AS YOUR HOME.
I wish to thank you for placing your trust in me to help you through the process of selling your home.
There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance is structured in your benefit to best achieve your goals. Lastly, I will manage the negotiations and transactional process to ensure they go smoothly until closing.
Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals.
I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.
HOMESERVICES OF AMERICA®
LOCAL REAL ESTATE WORLDWIDE
Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our client to benefit from their strength, stability, and steady growth.
A NETWORK LIKE NO OTHER
Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
77,000+ agents | 1,500+ offices | 50 states Offices in N. America, Europe, Asia, Mexico & growing
2,700+ Agents & Counting | 25 Offices In 3 States
$7.2 Billion Sales Volume In 2022
10,854 Total Transactions In 2022
PROVEN RESULTS
BERKSHIRE
HATHAWAY HOMESERVICES
ARIZONA, CALIFORNIA AND NEVADA PROPERTIES
We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.
BERKSHIRE ELITE
Arizona, California and Nevada Properties ranks as the No. 3 brokerage in production nationwide and abroad among all Berkshire Hathaway HomeServices affiliates.
REAL TRENDS 500
HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.
HARRIS POLL
Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand.
A PEDIGREE LIKE NO OTHER
INTRODUCING BERKSHIRE HATHAWAY HOMESERVICES
By utilizing the strength and valuable resources of one of the world’s most respected brands, we bring operational excellence and innovation as a compelling value for our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway — among Fortune’s 2024 most admired companies.
A member of the over 300 billion-dollar Berkshire Hathaway Family, one of the most stable companies in the world employing over 377,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China and India. It is the only company with such reach, reputation and resources in the Real Estate Industry.
“BERKSHIRE HATHAWAY IS BUILT TO BE FOREVER, IT’S TRUE OF ALL THE BUSINESSES WE OWN.”
—
WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
A NAME RESPECTED WORLDWIDE
#1 IN RESIDENTIAL
REAL ESTATE
BASED ON TRANSACTION SIDES
“ A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.”
—
WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
HOMESERVICES IS THE #1 BROKERAGE IN U.S.
HomeServices of America has ended Realogy brokerage subsidiary NRT‘s two-decade reign atop the Real Trends 500 rankings of top residential real estate brokerages in the United States, beating NRT by nearly 10,000 transactions to become the number one real estate firm by sides in 2019.
HomeServices closed 346,629 transaction “sides” for a total sales volume of $135.9 billion by representing the buyer or seller in deals in 2018, according to the report. (The same sale could be counted twice if the brokerage represented both the buyer and seller.) It’s an increase of 6 percent and enough to upset the 20-year winning streak of NRT, which operates through brands such as Sotheby’s and Coldwell Banker.
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
• Intensive local and national networking
• Aggressive print exposure
• Expansive online exposure
• Custom direct mail advertising and marketing materials
Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
PRINT MEDIA
LOCAL PRINT ADVERTISING
Local newspapers and weekly or monthly publications are a major source of buyer leads. It is extremely important to be listed in these publications. Your home will be featured in the exclusive Berkshire Hathaway HomeServices’ section of the local community newspapers.
YOUR HOME MAY BE IN ARIZONA. YOUR BUYER MAY NOT.
OUR AGENTS KNOW WHAT SPEAKS TO POTENTIAL BUYERS — AND HOW TO CREATE A CUSTOM MARKETING PLAN FOR YOUR PROPERTY THAT CAPTURES THEIR INTEREST.
This sophisticated multimedia approach features a mix of Internet and print marketing including online home tours, elegant custom websites and impressive full-color marketing pieces.
To find your buyers, we can advertise your property in many local, national and international publications. These publications have both print and digital distribution to reach the maximum number of potential buyer.
When working with a Berkshire Hathaway HomeServices Arizona Properties sales professional, your properties will receive special attention in publications like The Wall Street Journal, NY Times, Robb Report Exceptional Properties and Prestige magazine.
COMMUNICATION AND INFORMATION AT YOUR FINGERTIPS
The Buyer Market Analysis Report demonstrates precisely the type of Web activity your property has experienced on BerkshireHathawayhs.com and all the other websites in our network, such as:
• How many registered buyers are monitoring other listings in your general area
• How many times your property was presented on search results to prospective buyers
The Market Watch: You will receive daily or weekly activity emails detailing activity in the neighborhood with new and existing competing listings, including new photos and price or status changes. The email includes information itemizing online buyers’ interest level and search behavior specific to your listing. This includes how many times your property was:
BHHSAZ.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers.
Our website is mobile friendly. Buyers and Sellers can enter BHHSAZ.com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent. With our full mobile suite buyers and sellers are never more than a finger tap way from an Arizona Properties agent or the latest property information!
WE PUT SOCIAL MEDIA TO WORK FOR YOU CREATING BUZZ AROUND YOUR HOME
Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property.
While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
OUR DIGITAL ADVERTISING PROGRAM
Berkshire Hathaway HomeServices is providing an advertising campaign for your home – the custom digital ad will be created and shown to potential home buyers within a 15-mile radius of the listing on social media, premium websites and mobile apps. It will specifically target home buyers looking at listings online, keeping your home in front of potential buyers where ever they go online.
YOUR PROPERTY WILL BE FEATURED ON SITES LIKE THESE:
THE PERFECT INTERNATIONAL PARTNER
The Wall Street Journal is an internationally trusted publication delivering crucial world news, insightful editorial and business analysis. Winner of 35 Pulitzer Prize Awards it is considered the pinnacle of journalism. The Wall Street Journals digital and print publications reaches across geographic and language barriers to bring your property to powerful, influential and targeted affluent audience through out the world.
Our luxury listings have access to the pages of Mansion, the dedicated luxury real estate section of the Wall Street Journal and all luxury listings are placed on Mansion Global. Dedicated to luxury real estate, the Mansion and MansionGlobal.com cover the international real estate market with authoritative and intriguing journalism, educating prospective buyers and whetting their appetite for exclusive estates.
WE KNOW WHERE BUYERS SPEND THEIR TIME ON AND OFFLINE WSJ.com l Europe.WSJ.com l Asia.WSJ.com l MansionGlobal.com
THE WORLD IS YOUR AUDIENCE
WE SELL YOUR HOME TO THE WORLD
Berkshire Hathaway HomeServices has an aggressive strategy for attracting international home buyers to our listings. By distributing your listing information, along with photographs, to a wide array of premier consumer websites around the world, we make sure that we maximize every opportunity to attract qualified buyers. Our listings appear across a network of over 70 publishers, including the leading real estate websites in the U.K., China, and Russia.
DID YOU KNOW?
• Foreign buyers purchased $153.0 billion of U.S. residential property from 2016-2017
• Foreign buyers typically purchase more expensive properties
• China remained as the top origin of foreign buyers, followed by Canada, and UK
Source: The National Association of REALTORS ® 2017 Profile of International Activity in U.S. Residential Real Estate
Hurun Report "The Chinese Millionaire Wealth Report 2012"; Hurun Report "The Chinese Millionaire Wealth Report 2013" ; Hurun Report "The Chinese Luxury Traveller 2014"
CHINESE EXPOSURE: ANJUKE & WECHAT
CHINESE MOBILE APP: ANJUKE
Anjuke, a prominent, mobile-first property platform with over 100 million monthly active users. Accounting for 70% of the market share in the Chinese mobile housing search market, the Anjuke mobile app has over 200 million downloads for both Apple and Android. The site has become a leading destination for Chinese consumers searching for real estate and is the #1 Chinese real estate portal for overseas properties.
In addition, Anjuke has been aggressively marketing its brand in mainland China with radio, television, cinema, and billboard/outdoor advertising. Anjuke, along with Fang.com, includes an exclusive concierge service to translate email and phone leads to English and send them to the listing agent.
CHINESE SOCIAL MEDIA PLATFORM: WECHAT
Mansion Global, the premier destination for global luxury real estate listings and information, has launched its official channel on WeChat, China’s largest social media and instant messaging platform. Berkshire Hathaway HomeServices is the exclusive launch partner for the channel.
HOME SERVICES THAT MOVE YOU
When you’re ready to move forward with your life, but your home is holding you back, that’s where Apex Concierge Services steps in.
The curated team of design professionals is trained to see what changes are needed to elevate your home, inside and out, with no cash out of your pocket until it’s sold.
Apex is designed to provide painless solutions to maximize your home’s sale price and minimize its time on market.
RENOVATION PROJECTS
• New flooring
• New countertops
• Kitchen improvements
COSMETIC UPDATES
• New flooring
• New countertops
• Kitchen improvements
ELITE SERVICES
• Painting
• Professional staging
• Decluttering AND MUCH MORE!
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
CAPTURE THE LIFESTYLE
KEY MARKET FACTORS
HOW LONG DOES IT TAKE TO SELL A HOME?
There is no easy answer but we know that there are significant factors that will affect your final price and time on market.
We Can Control:
• Price
• Condition of your home
• Terms offered
We Can’t Control:
• Location
• Competition
• Market Conditions
Asking Price in Relationship to Fair Market Value % of Prospective Purchasers Who Will Look at Property
There are 4 major factors in selling your home: Price | Marketing | Terms | Effective Transaction Management
Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.
WHERE BUYERS COME FROM
TOUCHING HEARTS IMPROVING LIVES
THE CHARITABLE FOUNDATION
AGENT COMMUNITY OUTREACH
Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
“
WHAT MY CLIENTS SAY
HIGHLY LIKELY TO RECOMMEND
Holly is fantastic! She made it fun and easy to buy our first home. We love her!
Yassna & Travis
Holly was amazing to work with. She did a great job of explaining the home buying and selling process to us. She made the process easy and was always accessible and accommodated our busy schedule. We knew we could call her with any questions..and there were a lot. haha. She knew it all! We couldn’t be happier.
Paul & Katie
Holly is a great pleasure to work with. She went the extra mile to help with all details of the move and meeting contractors. She rocks!
Cecilia & Dorothy
We just received your Christmas card and I thought, ya know I’m going to sit right down and send you an email. We’ve thought of you from time to time and knew we needed to just say “Hi”. Thank you for the Christmas cards every year and just checking in with us to say hello. We are still in our home. It’s been 4 years. Time has just flown by. We still love it. We’ve really fixed it up nicely. The pool is beautiful and so many cactus in the front yard. This was such a perfect find for us and we have YOU to thank. We probably wouldn’t have known about this development on our own.
Betty & Mary Jo
We have sold six homes in the past 38 years. Never have we had a team so professional! They took out the stress and made us confident their plan would get results. They also helped us purchase a new build and was with us every step of the way.
Barry & Joan
WHAT MY CLIENTS SAY
Holly was a tremendous asset during the home purchasing process. I am new to the Phoenix area. She took time to get to know me and my family, gained an understanding of what we were looking for and was able to guide us to recommendation locations. She was unbelievably patient with us during our long search. She offered great insight and was attentive to our needs throughout the process. She also was supportive and a valuable partner when we pulled out of a contract when it became evident a particular seller was not forthright with us in the disclosure forms. I could not be happier with Holly.
edemo
Holly gave me good advice, which helped sell the house very quickly. Everything went smoothly thanks to Holly being on top of it all! I would highly recommend her.
Marge Garrity
Sold a Single Family home
Holly helped me with pricing and with all repairs and renovations that were needed to sell my home. She kept me informed of all activity and gave me great counsel regarding the offers. I highly recommend Holly. I have used Holly to help me find a rental, find 2 houses to buy and selling this house. If I ever need additional real estate assistance I will continue to use Holly because of her professionalism, skill and even temper.
Joel Larson
Holly went above and beyond in getting our home sold. When we thought we had lost our buyer, Holly stepped in to make sure the sale was completed. I would recommend her if your buying or selling your home.
caspoehr8
Holly is very personable and professional. She is a smart negotiator and a great listener. She quickly understood what I was looking for when she helped me find my house and she was very efficient when she assisted me in selling. Katherine
Holly is wonderful to work with. She went above and beyond in her duties for us, and was incredibly knowledgable, helpful, and supportive. If you want to work with someone who works super hard, is honest, right on top of things, and looks out for your best interest, then I would definitely recommend Holly!
