Marney Sullivan's Marketing Proposal

MARKETING YOUR HOME

MARNEY SULLIVAN

As a Berkshire Hathaway HomeServices agent, I believe that selling a home should be a luxury experience. I understand that your home is not just part of your family’s history – it is a significant investment. That’s why it is essential to have the power of a world-class brand in your corner.

I am proud to represent a company that stands for integrity, trust, stability and longevity. I will leverage our considerable business strength and marketing advantages to provide you with an experience that is as effective, efficient and enjoyable as possible.

My affiliation with Berkshire Hathaway HomeServices grants me access to the most up-to-date marketing tools, as well as connections to the world’s most elite consumers. My combined knowledge of the Sun Valley market, commitment to customer service and technological expertise will afford you marketing advantages that no local firm or international competitor can hope to match.

To get a better idea of what the homeselling process looks like, I invite you to take a look at this guide I have put together to help prosepctive sellers think more clearly about the best way to prepare their homes for sale. It may serve as a good starting point and allow us to have the most productve conversations possible.

Thank you for allowing me the opportunity to be considered to represent you.

Respectfully,

Marney Sullivan

415.807.8882

marneysullivan@gmail.com

marneysullivan.com

MY COMMITMENT TO YOU...

Integrity & Loyalty

You can count on me to represent you with the highest ethical standards. From listing to negotiating to closing, my company and I are committed to doing real estate right. I will operate with your best interests in mind at all times. I will never disclose information that is confidential.

Reliable Communication & Guidance

I will keep you updated on any pertinent information about your property, showings, offers, the market, and negotiations. I will provide you with informed advice and suggestions based on my experience in the Sun Valley Real Estate market, extending to local vendors and services that I trust to make your experience better.

Professionalism & Excellence

Working with me guarantees that you are working with a brand, agents, and support staff at the top of the profession. I strive to make your experience one you will talk about fondly for years to come.

Expertise & Current Market Knowledge

I stay abreast of all current statistics and trends in the market. That, combined with my experience in the business, allows me to give you the most expert insights available.

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

– Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.

...AND YOUR PROPERTY

Creativity & Innovation

Being successful in today’s market demands an open and progressive approach to marketing. I have at my disposal the best, newest and most powerful tools, and I can assure you that no other agent in our market competes with my team’s thoughtful approach to marketing.

Marketing & Exposure

From professional photos to sophisticated flyers and social media posts, to aerial photos and property videos, I have the ability to make sure that more buyers are seeing your listing through the best possible presentation. Berkshire Hathaway HomeServices listings syndicate to hundreds of Real Estate websites throughout the world.

Connectedness

On a local level, I work closely with the agents who are most likely to have a buyer for your listing. My affiliation with BHHS gives me access to more than 55,000 agents worldwide.

Results

My performance record demonstrates that I get the job done. My repeat clients will attest that I put the client first. What truly matters to me is your complete satisfaction.

THE POWER OF THE BRAND

Berkshire Hathaway HomeServices is part of one of the most admired brands in the world. A brand synonymous with trust, strength and financial stability.

Proudly comprised of more than 55,000 agents in 1,500 offices across North America, Europe and Asia, Berkshire Hathaway HomeServices is a company that prioritizes honesty, innovation and professionalism in its employees and leadership teams around the world.

As part of the nation’s second largest real estate brokerage, Berkshire Hathaway HomeServices Sun Valley Properties is committed to upholding the brokerage’s brand standards every single day, focusing on Berkshire Hathaway CEO Warren Buffett’s four main pillars:

Integrity | Trust | Stability | Longevity

FROM SUN VALLEY TO THE WORLD

BHHS Sun Valley Properties is virtually connected to 55,000 agents across the globe, giving your property the maximum possible exposure.

In Idaho there are five other BHHS franchises that we are closely connected to, including our sister company in Boise, Silverhawk Realty. Beyond that, BHHS has offices in the following feeder, resort, and international markets:

FEEDER MARKETS

Atlanta

Bay Area

Boston

Chicago

Dallas

Denver

Hawaii

Houston

Las Vegas

Los Angeles

Miami

Mpls/St Paul

Nashville

New York

Palm Springs

Philadelphia

Phoenix

Portland

Salt Lake City

San Diego

Santa Barbara

Seattle

MOUNTAIN RESORTS

Aspen/Snowmass

Beaver Creek

Bend

Big Sky (Bozeman)

Breckenridge

Coeur d’Alene

Crested Butte

Deer Valley

Durango Jackson

Hole

Park City

St. George

Taos/Santa Fe

Tahoe

Telluride

Vail

Whitefish

INTERNATIONAL

Bahamas

Canada

Dubai

Germany

Greece

India

Italy

London

Mexico

Portugal

Spain

Sun Valley Properties

HOW I WILL MARKET YOUR PROPERTY

PHOTOGRAPHY & VIDEO

• professional photography to give your listing the best possible presentation; I can help stage your listing and ensure it shows as professionally as possible

• drone photos which allow viewers to see the property from new angles

PRINT & DIGITAL PROMOTION

• all listings promoted to the local board of agents through our exclusive email system

• Luxury Brochures for selected listings

• stand-alone websites for selected listings

• ads in selected local publications such as SVPN, Sun Valley Magazine, Big Life, and more (see following pages)

• e-flyers sent to agents in feeder areas like Los Angeles, Seattle, San Francisco, Salt Lake City, Portland, and Boise

• promotion on social media outlets like Instagram and Facebook (see below)

• all BHHS listings are automatically present on all of the main real estate websites, from Zillow.com to Realtor.com to Homes.com and more

• exposure on real estate sites like wsj.com, MansionGlobal, and other sites that attract high net worth viewers

• all of our new listings get a week of promotion on ChalkDigital, the industry leader for targeting real estate consumers

EVENTS & CONNECTIONS

• I will schedule Broker Tours and Open Houses as agreed upon

• I am present at all showings conducted by other agents

• with seller permission, I hold Open Houses at strategic, high-traffic times such as the Symphony, Allen & Co., and the Writers’ Conference

INCREASED EXPOSURE = MORE BUYERS

PRINT & EMAIL PIECES

Sample digital flyers and books sent through email to clients, agents, brokerages and feeder markets

Sample luxury brochure

REACHING THE RIGHT BUYERS

Properties require different levels of exposure, in different forums. Here are some of the print magazines we have used to promote our listings, from the highend magazines in the top row to local and regional issues in the second and third rows.

REAL ESTATE IN SUN VALLEY SINCE 2005

To read the full Sun Valley 2023 Real Estate Report, click here.

To read the 2023 Luxury Real Estate Report, click here.

ABOUT ME

I strive to be boundlessly energetic and relentlessly authentic. A certified yoga teacher since 2001, writer, and risk taker, I am movitaved to make sure all of my clients receive the highest level of real estate service possible.

I hold a BA from the University of Washington and a Master Certification in NLP, which I earned while guiding adolescents in the wilderness. I possess a great enthusiasm for nature, movement, friendship, travel, creativity, and fun! Sun Valley, of course, is the perfect place for me to live life to its fullest.

If I’m not showing my clients some of the hidden gems of the Wood River Valey, I can be found dancing, dining, and exploring the slopes, trails and waterways of Central Idaho. I look forward to working with you and sharing my love of all things Sun Valley with you.