Mediakit FORBES ENG - 2024

MEDIA KIT 2024

BFC Media: the leading publishing group for information on personal business and financial products

BFC Media S.p.A. (until April 22, 2021 Blue Financial Communication S.p.A.) is an Italian multimedia group specializing in providing financial information and products for small investors. It publishes the monthly magazines Forbes, Bluerating, Private, Asset Class, and Robb Report.

BFC Media was founded in 1995 by Denis Masetti, who served as its chairman until July 27, 2023. Since December 2021, control of the group (51 percent) has passed to Danilo Iervolino, who also owns the Salernitana soccer team.

The joint-stock company was listed on the FTSE AIM Italia indexes and later on the AIM Italia of the Italian Stock Exchange until the new corporate structure decided to delist as of July 21, 2023.

BFC Media: the leading publishing group for information on personal business and financial products

The largest and most prestigious cross-media communication system to learn about the stories, projects and visions of the successful women and men who are changing the world. We celebrate those who have the courage to walk new paths, those who invest in the future and innovation and those who have succeeded in establishing themselves as opinion leaders.

The Mission

Forbes Italia is a publishing system that spans magazine, web, podcasts, and events and has earned the position as a leader in the Italian publishing scene. The decision to give life to a cross-media communication system allows us to provide our readers with an up-to-date window on news from the economic and financial world through the website, social channels and newsletters, a moment of in-depth analysis through the monthly magazine, and the opportunity to create personal and professional relationships thanks to an increasingly busy calendar of events, both physical and digital. All of this makes our project unique in the communications landscape in Italy and translates into important opportunities of contact our commercial investors who can, through us, reach precise and qualified targets.

Rankings

Getting on Forbes’ lists represents an achievement for few, a goal for many, a dream for all.

Today’s Opinion leaders, Tomorrow’s leaders

Rampant managers, established entrepreneurs, sports and entertainment’s stars, young talents. Forbes is a riot of stars on a midsummer’s night.

We tell today what will happen tomorrow

The trending topics of the moment told by our experts through interviews, focus and more. We want to tell today what will take place tomorrow. Foresight is the defining characteristic of great inventors; we’ll take care of the legacy.

THE MAGAZINE

We tell success stories

Launched in October 2017 and directed by Alessandro Mauro Rossi, it tells the stories of the “movers and shakers” of our time and about the ambassadors of the “Made in Italy” in the world with a look at the already established stories without forgetting the search for future successful builders.

Diffusion

40.000 TOTAL COPIES

200.000 READERS

25.000 SOLD COPIES

7.000 SOLD SUBSCRIPTIONS

3.000 EVENT’S COPIES

ITALIAN NEWSSTANDS

FOREIGN NEWSSTANDS

LIBRARIES

SUBSCRIPTIONS

5.000 OPINION LEADER

AIRPORTS

TRAIN STATIONS

LEADERS’ LIST

VIP LOUNGE

Target

Forbes is the media of young people, women, professionals, entrepreneurs, startuppers, sportsmen, artists and of the people who work with their wits and talents, in order to become the media for the protagonists of our time.

READERS

SPECIAL INSERTS

Getting on Forbes’ lists represents an achievement for few, a goal for many, a dream for all. Planning the magazine means enhancing company themes and management, generating links and relationships with partner companies and relying on market-recognized specialists to build corporate storytelling.

• Plan your ADV campaigns in the leading medium of the business community

• Enhance company themes and management through our brandvoices

• Rely on market-recognized specialists to build corporate storytelling with specials or insights

ATTACHMENTS

CALENDARY 2024

Forbes’ magnifying glass on trending topics has resulted in the birth of a new line of products periodically attached to the monthly magazine.

Forbes’ magnifying glass on trending topics has resulted in the birth of a new line of products periodically attached to the monthly magazine.

Forbes.it is optimized for mobile devices to provide users with a premium, seamless experience.

Integrated digital partnerships on desktop and mobile devices reach Forbes’ entire digital audience.

Forbes DEMs are dedicated single-sponsor emails that offer 100 percent share of voice and direct marketing access to a coveted audience that specifically asks to hear from our partners

DIGITAL THE COMMUNITY

EVENTS

2024 SCHEDULE

From the great classics Under30 and Forbes Women through the highly anticipated CEO Awards to the innovative Forbes Digital Revolution.

PRESS FORMATS

Choosing to maintain a fixed, low advertising load relative to the foliation makes our partners’ communication more exclusive and effective. Planning Forbes means positioning the company and its management on a quality level not comparable with other media. Offering innovative and unconventional solutions allows us to meet the communication needs of each client

INSIGHT

The standard solution for companies and professionals, with a entirely dedicated page.

BRANDVOICE

The Forbes Brandvoice is a product that is experiencing an incredible success. Compared to the insight model there are two pages in the magazine, with the possibility of also having the article on the website, which is ideal for reaching the Forbes audience.

PRINT SPECIFICATIONS

ONLINE ADVERTISING FORMATS

WEB CPM

12,00 EURO

1. LEADERBOARD

DIMENSIONS: 728x90 px

2. MASTHEAD

DIMENSIONIS 970x250 px

3. TOWER

DIMENSIONS: 300x600 px

4. BANNER BOX (MOBILE)

DIMENSIONS: 300x250 px

5. SKIN

6. NATIVE ADV

Provide title, image 600x450, max 150kb, text 140 characters including spaces and URL

INTERSTITIAL

DIMENSIONS: 1024x768 px, 768x1024 px, 320x480px, 480x320 px

SPLASH SCREEN

DIMENSIONS: 1280x720px - size landscape

Display

File type: Third Party Served (VAST)

Maximum size: 4MB

Video

File type: .mp4(Upload File) or Third Party Served (VAST)

Video duration: 15/30 sec

FPS: 24

Maximum size: 4MB

ONLINE ADVERTISING FORMATS

SPECIAL ADVERTISING INSERTS

FULL PAGE

Format mm 203x267

Printed in 4/4 colours, glossy coated paper 200 g/m² PEFC, glossy acrylic varnish (bca and vta), paperback between signatures

TWO DOORS

Format mm 200+195x267

Printed in 4/4 colours, glossy coated paper 200 g/m² PEFC, glossy acrylic varnish (bca and vta), paperback between signatures

THREE-DOOR POCKET

Format mm 203+200+195x267

Printed in 4/4 colours, glossy coated paper, 200 gsm PEFC, glossy acrylic varnish (bca and vta), paperback between each mark.

FOUR-PANE WINDOW

Format mm 195+200+195x267

Printed in 4/4 colours, glossy coated paper, 200 gsm PEFC, glossy acrylic varnish (bca and vta), paperback between each mark.

COSMETIC BAG/FLAT SPRAY APPLICATION

Gluing with removable glue point on the outer page of a (right-hand) envelope or flat spray (format approx. 60x90 mm) supplied by us.

The operation is foreseen with an automatic process in a fixed position on the inside of the page; feasibility will have to be verified and positioning accuracy will be subject to tolerances inherent in the process. It is possible that the glue generates halos on the opposite page due to the absorption of the paper fibres.

INTERIOR SASH COVER

Format mm 195+200+back+203x267

Printed in 4/4 colours, glossy coated paper 250 gsm PEFC, glossy UV varnish, creasing, folding and binding.

EXTERNAL LOAF COVER

Format mm 200+200+back+203x267

Printed in 4/4 colours, glossy coated paper 250 gsm PEFC, glossy UV varnish, creasing, removable glue point, folding and binding.

Attention: the UV gloss varnish will fall on the “visible” flaps, i.e. on the first and last page.

DETACHABLE INSERT WITH PERFORATED COVER

• Format closed trimmed mm 188x267 - open mm 376x267

• Inside printed in 4/4 scale colours on paper supplied by us with PEFC certification. At your choice: glossy coated paper gr/sqm 130 or uncoated uncoated paper gr/sqm 120.

• Cover 4 pages printed in 4/4 scale colours on paper supplied by us with PEFC certification. Your choice: glossy coated paper of 200 g/m² or uncoated paper of 170 g/m².

• 2 saddle-stitched packaging and subsequent binding inside the Forbes Magazine

• Packaging and return together with Forbes Magazine to which it will be attached (extra deliveries must be valued)

NOTE 1) the cover will have, on one of the two flaps, a 10 mm nail, necessary for the binding of the Insert inside the Magazine. The perforation on this flap, parallel to the long side, will allow the tearing of the Insert which, leafing through Forbes, will present itself with the fourth cover or with the first cover, but upside down. The fingernail will remain attached to the magazine after the tear.

NOTE 2) the insert may be bound only between the internal pages (if 128 pages = 4/32, if 144 pages = 4/32+1/16) after a technical check has been carried out before confirming it to the customer.

PHOTOLITHOGRAPHY SYSTEM

Digital files provided by the Customer in Acrobat PDF 1.4 or higher format, CMYK images with a unique ICC Profile assigned consistent with printing technology and media, accompanied by certified and repeatable proofs complete with colour control scale. If files in different formats or non-certified proofs are supplied, please inform us so that we can agree in advance on the operating procedures, execution times and possible costs.

forbes.it