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Contents • Volume 14 • No. 5





4 First Drop Learning from New Narratives

36 Book Excerpt High Hanging Fruit “Follow the Yogis”

6 Publisher’s Toast Celebrations

40 Tea-Volution Innovative Brands Find Their Niche with Tea Brand News

67 Natural Beverage Guide BevNET’s 2016 Natural Beverage Guide

26 Gerry’s Insights Cold Fire

8 BevScape Celebrinvestors 1 & 2

48 Sports Drinks The Titans and the Two Percent with Sports Drinks Brand News

14 New Products Red Bull’s Kiwi Twist



22 Channel Check The Coffee Chronicles 112 Promo Parade Big Red’s BBQ Experience

ON THE COVER 56 Power Feature A Fistful of Top Fives


28 Brewbound Session Wrapup Beer Execs Share Growing Concerns 30 BevNET Live Wrapup Conditions for Success – with New Beverage Showdown Summary

BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to BevNET Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472

A Fistful of Top Fives ANNUAL POWER ISSUE





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7/13/16 4:58 PM


The First Drop By Jeffrey Klineman

Storytelling takes different forms. Here at BevNET, what used to be a website with a newsfeed has, over the course of a dozen years, grown to include a magazine that incorporates long-form pieces, two other sites covering food and craft beer (Project NOSH and Brewbound, respectively) – all of which incorporate video – an educational platform called Boot Camp, and our conference series, which is tied to each respective web site. All of these products are supported by social media, which gets the story out in a brief format and tends to also provide a visual glimpse from an attached photo. Now we’ve added a podcast to the mix, which brings us the flexibility of adding discussion and opinion to evolving coverage. It’s a powerful tool, and as our news organization’s leading advocate for contextualizing the new developments of the day, I am delighted by the accessible format that it provides for helping get commentary into the coverage mix. While I think we’ve got a long way to go before we’re either “Serial” or “WTF with Marc Moran,” we’re excited to expose the variety of voices and thoughts we have on food and beverage industry related topics, as well as interviews, on-location site visits, and other types of coverage that are brought to life by this particular format. We’re thrilled to hear feedback or entreaties for new topics for this new medium, or any of our other, less talk-centric media as well. But we aren’t the only ones working on new storytelling formats, and this magazine contains a special piece that shows how much information can be transferred through a good story.


Narrative Lessons

I’m referring, of course, to our excerpt from “High Hanging Fruit,” a new book by Mark Rampolla that is being released in late July. Mark has always been one of our favorite speakers at our events because he’s always ready to think through his triumphs and mistakes, warts and all, which is the very heart of the casebased work we try to do in a live setting. In other words, we tell stories, and filter them through experience and expertise to understand how a particular set of strategic decisions – and a company’s ability to execute following those decisions – create business outcomes.

In High Hanging Fruit, Mark has created an extended case study, using his own company, Zico, as the vehicle for passing on great ideas about leadership, the entrepreneurial spirit, and to a large extent the meaning of success in a rapidly changing society. He raises important points about creating teams and recruiting talent to support an enterprise, as well as

how doggedness and transparency can be important when dealing with investors. In the excerpt we are publishing in this issue, Mark discusses how he began to zero in on his perfect customer, the urban yogi, as a way of developing the brand ambassadors that Zico needed to catch fire. He also demonstrates an understanding of next-step strategies – that idea that once you get that ambassador, that yoga studio, you progress to surrounding and consolidating a hold in the surrounding stores and adjacent markets. There’s a new phrase that a lot of investors and entrepreneurs are using these days about smart leaders – that they display the ability to “see around corners.” Due to conventional optics, that kind of psychic insight is hard to find. But for a leader who is willing to work hard to put up a convex mirror and keep an eye on the scene that is unfolding, writing a winning story might not be reliant on prognostication so much as positioning and execution. That’s the lesson that Mark teaches again and again during the book. Still, it’s also about the story: whether it’s the recounting of meetings with potential investors, the loyalty Mark shows to early backers like Jim Tonkin, or the grit he describes that comes from just having to sit down and pack boxes until the wee hours of the morning, there are multiple lessons for the reader. And we hope that you’ll keep reading, tuning in, watching, listening, and discussing your own stories with us. After all, we can’t all see around corners, but maybe by comparing notes, we’ll be able to scout them out together. We look forward to the journey, and the tales to come.



For more information please contact Ana Pautler at

Publisher’s Toast



By Barry Nathanson Barry J. Nathanson PUBLISHER

Jeffrey Klineman EDITOR-IN-CHIEF

I sit at my desk, fingers to keyboard, for my last official act before the long Fourth of July weekend. As we enter this holiday, there is much to be grateful for and to celebrate. While our country and the world are going through traumatic and frenetic times, we never lose sight of who we are, our morality, ethics and love of the U.S.A. Tragic events during previous months cannot diminish our capacity to be steadfast in our beliefs and to have concern for our fellow man. This weekend is a great time to reflect on all the good there is.

various industries. We have always taken our mission very seriously, and it’s nice to be praised and rewarded for our efforts. Within our BevNET Live conference, the New Beverage Showdown always is one of the most enjoyable aspects. It’s great to see the next generation of aspiring beverage marketers show off the heart and soul of their brands. It brought me back to earlier times to look at brands I admired early on in their cycle, similar to the brands we showcase in the Showdown. There are many brands that have gone on to great success. They are the ones this


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The past few weeks have been exciting and hectic times in my life, personally and professionally. First and foremost, two weeks ago my daughter was married. It puts in perspective what really counts in life: family, friends and good health. It was joyous beyond my greatest expectations. There is no celebration greater than seeing your child so happy. I still haven’t come down from that high. Prior to the wedding was a week of celebration for our BevNET universe. In the course of one week, we successfully hosted three conferences, Project NOSH Brooklyn, the Brewbound Session in Brooklyn and BevNET Live. It is very gratifying to execute these events, and to receive universal accolades from the hundreds of attendees who supported our efforts to serve our

latest generation should emulate. I could cite so many brands, but space precludes naming them all. I’ve mentioned many standards, such as Arizona, Honest Tea, Fiji, Monster and Red Bull over the years, but want to name more of the recent ones to make it. These are brands and teams that I truly admire. Among my recent favorites are Vita Coco, Zico, La Croix, Sparkling Ice, Body Armor, Califia Farms, Core Natural and Bai. They all have achieved critical mass and become the newest standard bearers at retail. There is a new group of brands coming behind these that can potentially join their ranks over the next few years. The industry continues to innovate and hopefully a future column will extoll the virtues of beverages next. Let’s celebrate them all.

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Bevscape The latest news on the brands you sell

DEALTIME 1 New Age Marriage Its distribution might still be nascent, but Bucha’s leadership is thinking big after a merger with Xing Tea. Brent Willis, the CEO of the publicly traded kombucha company, announced in May that Bucha will be merging with Xing, a Colorado-based natural tea line that is also owned by Tom Lebon and Scott Lebon, the brothers who run Denver distribution powerhouse New Age Beverage.

Bucha is paying close to $20 million in cash and stock for XingTea, XingEnergy and Aspen Pure water, enabling the Lebons to buy out longtime silent partner Dan Carney. Under the arrangement, Tom Lebon will remain the head of sales for Xing, while Scott Lebon will run operations for the brand; Willis, who once ran Cott Corp. in addition to several other executive slots with companies like AB InBev and the Coca-Cola Co., will be CEO of the combined entity.


“We can take the position as a world leader in healthy, functional beverages,” Willis told BevNET. The combined companies believe the partnership will quickly realize about $7.5 million in combined cost savings and revenue expansion in the next 12 to 18 months, with Xing’s sales force driving Bucha through its broader distribution profile, according to Willis. Bucha will quickly realize distribution through having the brands plugged into the Lebons’ own distribution company, which has about 4,500 accounts in the Rocky Mountain region. Then sales efficiencies will help power more growth for the kombucha brand, which has the advantage of being able to travel at ambient temperatures, according to Willis. As for Xing, “We’ll have a good partner who can help us strategically,” said Tom Lebon. “It gives us the money to start doing marketing and the things we haven’t been able to do out there.”

The combined entity, New Age Beverage Corporation, will eventually trade as NABC on the OTC exchange, with plans to move to a more senior stock exchange. Currently Bucha itself trades under the ticker symbol ABRW, the remaining legacy of craft brewer American Brewing, which sold its brewing business last year to focus on healthy, functional brands. The sale left the company with positive cash flow — a rarity for the OTC market.

DEALTIME 2 Celebrinvestment From Beyonce, DiCaprio Buoys Brands Global pop star Beyoncé has invested in WTRMLN WTR. The news came in May following the launch of the singer’s muchheralded new album, Lemonade.

Beyoncé’s investment was part of a capital raise that closed in February, according to WTRMLN WTR co-founder Jody Levy. That raise included funding from CAVU Venture Partners and other undisclosed investors, however, Levy declined to offer details on the total amount of the raise and Beyoncé’s contribution, citing investor confidentiality. Acompany filing with the U.S. Securities and Exchange Commission dated Oct. 15, 2015 indicates that the company targeted $8 million in new funding. Although Levy would not discuss Beyoncé’s financial stake in WTRMLN WTR, she described her as “a meaningful partner.” “She’s really in it from the perspective of making an investment and being in entrepreneurship and in the company, rather than it be more of a traditional celebrity ‘endorsement/investment,’” Levy said. “Like many of our investors, she’s active and connected.” Beyoncé’s involvement sprung from a coincidence in the timing of WTRMLN WTR’s market debut and the launch of her song “Drunk in Love,” which both occurred in December, 2013. After friends and family members alerted Levy to the song’s lyric, “I’ve been drinking watermelon,” she quickly arranged to have samples

WTRMLN WTR and Beyonce announce her investment with the company. (PRNewsFoto/WTRMLN WTR)

of the beverage sent to Beyoncé’s management company, Parkwood Entertainment. Levy followed up with more sample packages on Valentine’s Day and Mother’s Day. The following year, Parkwood reached out to WTRMLN WTR to discuss a potential partnership with Beyoncé. The two sides eventually reached a deal based on aligned values, particularly that of bringing healthy products to more consumers. “I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” Beyoncé said in a prepared statement. “This is more than an investment in a

brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.” The same week the WTRMLN WTR investment was revealed, Guayusa-powered natural energy drink Runa confirmed the long-rumored addition of Oscar winner Leonardo DiCaprio as an investor, joining a new wave of high-profile individual investors including fellow thespians Marlon Wayans and Adam Rodriguez. Tennis players Steve Johnson and John Isner had already been announced as investors. The investment was long an object of speculation, and Runa co-founder and CEO Tyler Gage had even taken time from the Expo West floor to head to a meeting with DiCaprio during the March event. DiCaprio’s stake in the company wasn’t revealed, but he wasn’t making the deal to make a profit: according to an announcement from the company, the actor will eventually donate his shares to indigenous community groups in the Amazon rainforest, the source of Runa’s key ingredient, guayusa leaf. DiCaprio is also joining the company’s advisory board. Meanwhile, Runa also revealed another key hire, adding former Smartwater senior brand manager Kavita Patel as brand director. Patel had worked in a similar role, most recently, at chocolate brand Barkthins.

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6/28/16 10:48 AM

Bevscape REGULATION 1 FDA Changes Nutrition Facts Labels…. The U.S. Food and Drug Administration (FDA) recently pulled back the curtain on an updated Nutrition Facts panel that will appear on nearly all packaged food and beverage products sold in the United States. The FDA revealed the new labels in a press release in which First Lady Michelle Obama – who has played an active role in efforts to update the Nutrition Facts panel since 2014 – said the label changes “make a real difference in providing families across the country information they need to make healthy choices.” At first glance, the most pronounced change to the panel is a bolder, highlighted calorie count, which now appears even larger than the Nutrition Facts header. Other significant changes, particularly relevant to the beverage industry, include a newly introduced requirement for companies to list added sugars and revised serving sizes from 8 to 12 ounces. Justin Prochnow, a regulatory attorney and partner at Greenberg Traurig, said he could see the effect of the new labels resulting in beverage companies moving into smaller container sizes. “Right now you have products in 24 oz. cans that are listed as three servings but that’s going to be a single serving contain-


er now,” said Prochnow. “Companies are going to have to declare the calories of all 24 ounces and they’re not going to want to list 360 calories on their cans.” The Center for Science in the Public Interest came out in support of the

Nutrition Facts 8 servings per container Serving size 2/3 cup (55g) Amount per serving



% Daily Value*

Total Fat 8g


Saturated Fat 1g


Cholesterol 0mg Sodium 160mg


Trans Fat 0g

Total Carbohydrate 37g Dietary Fiber 4g

7% 13% 14%

Total Sugars 12g Includes 10g Added Sugars Protein 3g


Vitamin D 2mcg


Iron 8mg


Calcium 260mg

Potassium 235mg

20% 6%

* The % Daily Value (DV) tells you how much a nutrient in a serving of food contributes to a daily diet. 2,000 calories a day is used for general nutrition advice.

label revisions in a statement, with CSPI president Michael F. Jacobson saying the new labels “should spur manufacturers to add less sugar to their products.” Jacobson also championed the First Lady’s efforts to spearhead the initiative, adding that “Americans concerned about nutrition and

their health owe a special debt of gratitude to the First Lady of the United States.” Food industry trade group the Grocery Manufacturers Association (GMA) also seems to have accepted the new requirements. GMA science officer Dr. Leon Bruner called the update “timely, as diets, eating patterns and consumer preferences have changed dramatically since the Nutrition Facts panel was first introduced [in 1993].” Still, Bruner noted that consumers may be confused by some of the changes and that the transition will require “a robust consumer education effort.” Meanwhile, The Sugar Association expressed its disappointment in the FDA in a statement on its site. “The extraordinary contradictions and irregularities, as well as the lack of scientific justification in this rulemaking process are unprecedented for the FDA. We are concerned that the ruling sets a dangerous precedent that is not grounded in science, and could actually deter us from our shared goal of a healthier America.” Companies have until July 26, 2018 to implement the new Nutrition Facts labels in their packaging. Companies with annual revenues of less than $10 million will have an additional year to transition.

REGULATION 2 ….and Decries Evaporated Cane Juice In late May, the FDA released its final guidance regarding use of the controversial term “evaporated cane juice,” having deemed it to be “false or misleading.” The agency recommends that food and beverage companies that list evaporated cane juice as an ingredient instead use “sugar” and optionally accompany it with “a truthful, non-misleading descriptor to distinguish the ingredient from other cane-based sweeteners.”

The FDA’s guidance comes seven years after it published initial labeling guidance regarding evaporated cane juice, an ingredient that is commonly described as a sweetener derived from the fluid extract of sugarcane; marketers claim that evaporated cane juice is processed differently than sugar. At the time, the agency stated that the term is “not the common or usual name of any type of sweetener, including dried cane syrup,” Despite its stance, FDA noted that the guidance does “not establish legally enforceable responsibilities” and “should be

viewed only as recommendations, unless specific regulatory or statutory requirements are cited.” Nevertheless, the FDA’s position on evaporated cane juice has been a point of focus in several class action lawsuits launched since the agency’s draft guidance was published in 2009. Beverage makers including Reed’s, Odwalla, Zola, Steaz and Santa Cruz Organic have faced lawsuits regarding labeling of evaporated

cane juice. In most cases, plaintiffs claim that consumers are being misled into thinking that evaporated cane juice is a healthier option than sugar. In a high-profile case involving superpremium juice brand Odwalla, the judge in the case chose to postpone the lawsuit until the FDA issued its final guidance. In 2014, United States District Court Judge Yvonne Gonzalez Rogers stated that in the case of Reese v. Odwalla, “any final pronouncement by the FDA in connection with that process almost certainly would have an effect on the issues in litigation here.”

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Bevscape DISTRIBUTION News From the Allied Brands Front In the last few months, Dr Pepper Snapple Group has added Core Hydration to its allied brands portfolio, a move that will significantly expand distribution for the premium water brand. The announcement follows a successful test in which DPSG distributed Core in Northern California, parts of Nevada and western Pennsylvania beginning in September, 2015. Core president and operating manager Paul Nadel said that the goal of the trial was “to see how the two companies interacted” and evaluate potential for a larger partnership. “We kind of blew the doors off, especially in Northern California, so then it

the West Coast, and Big Geyser, Honickman Canada Dry, Polar and others on the East Coast. The deal does not include distribution of Core’s Organics brand, a line of five-calorie flavored water and juice blends, which was introduced in December. DPSG will continue to manage Core Hydration, which is marketed as having a “perfect pH” of 7.4, in the trial markets. The beverage giant recently began distributing Core in Texas and Florida and will launch Core in other adjacent territories, including southern states, in the coming months. In DPSG’s earnings call for the first quarter of 2016, CFO Marty Ellen praised the addition of Core to the

[enough] waters, given the growth in that category,” Ellen said. “And it should remind everybody here that this strategy enables us to move with the consumer quickly, quicker than we believe we could do on our own. And we think we’re taking advantage of that.” As to the potential for adding more brands to DPSG’s allied brands portfolio, Ellen said there’s “probably more than two dozen opportunities” available. He explained that “the whole strategy [for the portfolio] is about capturing the passionate spirit of these people, and bring something to the party that they absolutely need and we need.”

was just a conversation of ‘where do we go next?’” Nadel said. “Our target for [DPSG] are areas that we have no distribution agreements in place.” As such, the deal with DPSG will not affect agreements with other Core wholesalers, which include Haralambos, Lenore, Columbia, Nevada Beverage and Kalil on

company’s allied brands portfolio, which includes Vita Coco, Bai, Body Armor and High Brew Coffee. He called Core a brand that has strong market potential and is gaining traction amid a burgeoning and fast-growing category. “It’s a somewhat crowded category, but some would say you can’t have

“This is about innovating with a very, very fast-changing consumer,” he said. “And while we are getting growth in some it these categories today, and that’s really good, we’ll see where the growth curves go. Some may fade over time, just because consumers change over time and they’re changing quickly.”


BIG TIME TEAMUP Bud, Starbucks to Brew Tea Starbucks and Anheuser-Busch InBev recently announced a partnership to manufacture and distribute a ready-to-drink bottled tea under the Starbucks-owned Teavana brand, which Starbucks acquired in 2012 for $620 million. The product is slated to launch in the first half of 2017.

relationship with PepsiCo – the companies sell both bottled coffees and Starbucksowned Tazo teas jointly — for the launch of RTD Teavana due to PepsiCo’s existing Pepsi-Lipton Tea partnership with with Unilever. Schultz also championed the power of Anheuser-Busch’s distribution capabilities,

The division of labor for the joint venture will see Starbucks “contribute Teavana’s tea expertise, industry-leading retail activation, and consumer engagement capabilities,” while Anheuser-Busch “leads production, bottling and distribution to retailers nationwide,” the two companies revealed via press release. “Tea has been an important part of Starbucks heritage since we opened our doors as Starbucks Coffee, Tea and Spices in the Pike Place Market in 1971,” said Starbucks CEO Howard Schultz. “When we acquired Teavana in 2012, we saw a unique opportunity to do for tea what Starbucks has done for coffee and expand the Teavana brand across many customer experiences and products. We are excited to work with Anheuser-Busch to unlock the premium ready-to-drink market and further grow demand for the Teavana brand.” Schultz discussed the alliance further in a conference call, saying that the company elected to look outside of its longstanding

pointing to A-B’s ability to access more than 300,000 retail accounts on a weekly basis. “[We’ll have] more points of distribution than we have with Frappuccino, which is well over $1 billion in sales,” Schultz added. “There is a great demand for this product and we are sitting on a very large category.” Also on the call was Anheuser-Busch CEO Carlos Brito, who indicated that the partnership with Starbucks to produce a premium bottled tea represented the company’s shift towards higher-end craft products. This isn’t the first time AB-InBev has tried to make a run at the premium tea or the non-alcoholic beverage segment overall. In 2009, under its 9th Street Beverage incubator, the company launched Paradise Key, a tea brand it developed with Jimmy Buffet property Margaritaville. AB-InBev has also had a longstanding relationship with Monster Energy that has eroded as that company has moved its products into the Coca-Cola distribution network.

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New Products The newest options for cooler and shelf

Coffee Caribou Coffee has launched a new line of ready-to-drink iced coffees. Caribou Premium Iced Coffee is available in three flavor varieties: Chocolate Mocha, Vanilla and Sea Salt Caramel. The drinks are made with premium ingredients, including real chocolate, caramel and milk. The drinks are packaged in 14 oz. single-serve and 32 oz. multi-serve bottles for a suggested retail price of $2.99 and $3.49, respectively. They are available in the dairy case at grocery and convenience stores nationwide, as well as Caribou coffeehouses. For more information, please call Caribou Coffee at (763) 592-2200. Starbucks has launched a new ready-to-drink bottled cold brew coffee. The coffee is made with a premium blend of Latin American and African coffee beans, created specially to be brewed cold, and is the same blend that Starbucks uses to produce cold brew iced coffee at its retail stores, according to the company. Packaged in a 9.5 oz. bottle, it has a suggested retail price of $3.29. For more information, please call Starbucks at (206) 447-1575. WhiteWave Foods has launched ST¯o K, a new line of RTD cold brew coffees. ST ¯o K’s 48 oz. multi-serve bottles come in UnSweet and Not Too Sweet varieties, each with a suggested retail price of $4.99. ST ¯o K’s single-serve 13.7 oz. glass bottles are available in Mocha, Vanilla (both made with reduced-fat milk and cane sugar) and Not Too Sweet Black (made with cane sugar) flavors, each of which retail for $3.39. ST ¯o K’s multi-serve package is distributed nationally, with largest placement in Target, Shop-Rite and Kroger. The singleserve products are rolling out nationally and available now in Boston, Denver, New York City and San Diego. For more information, please call WhiteWave at (303) 635-4500. Califia Farms has introduced Califia Nitro Cold Brew, a dairy-free, nitro-infused cold brew coffee latte. The new Califia Nitro Cold Brew line combines almond and macadamia milks with a cold brew coffee made from a 14 JULY-AUGUST 2016 BEVNET MAGAZINE

specially-curated, signature blend of directsourced beans, and infuses it with nitrogen. The drinks are vegan, dairy-free, GMO-free, soy-free and carrageenan-free and come in three varieties: Latte, Mocha and New Orleans. The drinks are packaged in 10.5 oz. aluminum bottles and retail for $4.99. They are available in retailers across the U.S. For more information, please call Califia Farms at (661) 679-1000.

Water Crystal Geyser Water Company has introduced two new flavors to its sparkling water line: Peach and Pineapple-Mango. The company has also updated the packaging of its sparkling waters with a new clear label designed to highlight the flavor appeal and the nutritional benefits of the beverages. They are available in 1.25 L bottles. Prices vary by market. For more information, please call Crystal Geyser at (530) 340-1000. The Coca-Cola Co. has added two new varieties to its Dasani Sparkling line: raspberry lemonade and tropical pineapple. Along with the brand’s four other flavor varieties, the beverages are available for purchase nationwide in 8-packs of 12 oz. slim cans, which have been revamped to feature a more slender profile and refreshed graphics. Prices vary by market. For more information, please call The Coca-Cola Company at (404) 676-1533 Ounce Water is a new bottled water brand with a mission to make healthy habits easier by setting a daily goal to consume 80 ounces of water. The company markets 20 oz. and 40 oz. sizes, each packaged in BPA-free plastic bottles. The water is sourced from the rocky terrain of the Catskill Mountains. The products are zerocalories, sugar free, sodium free, non-GMO and gluten-free. The water retails for $4.99 for a 2-pack of 40 oz. bottles and a 4-pack of 20 oz. bottles. For more information, please call Ounce Water at (844) DO-OUNCE. Planet H2O is a new bottled water brand. The water is sourced from an aquifer believed to be the deepest sourced artesian water in the country. The water is slowly filtered through 500-million-year-old rocks and bottled at the source in a newly constructed bottling facility utilizing solar technology. The water contains minerals, including calcium, magnesium, potassium and silica. It is available in a 1 L bottle for $1.79 and a 500 mL bottle for $1.25. They are available in Tennessee and Atlanta. For more information please call Ackermann PR at (865) 584-0550.

Zevia has launched Zevia Sparkling Water. Available in four flavor varieties, Lime, Blackberry, Cucumber Lemon and Mandarin Orange, the waters are sweetened with stevia and are Non-GMO Project Verified. They are available in 8-packs of 12 oz. cans for a suggested retail price of $5.99. The products are available in Sprouts Farmers Markets, Puget Natural Markets in Seattle, and Woodman’s Foods in Wisconsin. For more information, please call Zevia at (310) 202-7000.

CSD Kristian Regále, Inc. has launched a singleserve format for its FRÏSA line of ultrapremium sparkling botanical beverages. The all-natural sparkling beverages are packaged in vintage style 250 mL glass bottles and will be sold in 4-packs. FRÏSA is lightly sweetened with a hint of natural cane sugar, and each 250 mL bottle has 100 calories. The single-serve bottles will be available in two flavors: Elderflower and Black Currant Rosehip. The suggested retail price per 4-pack is $6.99-$7.99. For more information, please call Kristian Regále, Inc. at (201) 587-9800.

Red Hare Brewing has expanded its craft soda line with a grapefruit variety. The brewery produces all sodas in-house using pure cane sugar. The beverages are available in 6-packs of 12 oz. cans. For more information, please call Red Hare at (407) 920-5639. Cool Mountain Beverages has launched Chicago Draft Style sodas. The line of craft sodas includes Chicago Draft Style Root Beer, Chicago Draft Style Ginger Beer, Chicago Draft Style Black Cherry, Chicago Draft Style Cream Soda and Chicago Draft Style Ginger Ale. The beverages are made with pure cane sugar, naturally caffeine-free and never pasteurized. They are sold at select retailers. prices vary by market. For more information, please call Cool Mountain Beverages at (888) 838-7632.

Coconut Water Coconut Beach is a San Diego-based company that markets coconut-based beverages that retail for $0.99 per 16.5 oz. package. The company sells a 100 percent Pure Coconut Water, Coconut Water with Pulp and a coconut milk drink. All of the products are sourced from and pack-

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New Products aged in Thailand. All are vegan, gluten-free and dairy-free. The products are available at grocery stores nationwide, including Kroger, Dollar Tree and Grocery Outlet. For more information, please call J Public Relations at (619) 255-7069.

Juices Juiceology has launched Red Elements, a blend of beets, carrots, red berries, apples and a hint of ginger and turmeric. The juice contains 130 calories per 15.2 oz. bottle and has 25 percent of the recommended daily value of fiber. The product retails for $2.99 and is available in Giant Eagle grocery stores. For more information, please call Knife & Fork Media Group at (480) 200-2766. Santa Cruz Organic has launched a new line of Agua Fresca beverages. Inspired by traditional Agua Fresca, the drinks are made with a handful of ingredients including organic fruit juice and a splash of lemon juice. The new beverages are available in three varieties: Pomegranate, Mango Passionfruit and Grapefruit. They are certified USDA organic and NonGMO Project Verified. The products have a suggested retail price of $3.20-$3.49 and can be found in natural and conventional retailers. For more information, please call The J.M. Smucker Company at (330) 682-3000.

Energy Drinks and Shots Red Bull North America has launched Red Bull Summer Edition Kiwi Twist, a new limitededition variety. The energy drink joins the Red Bull Editions varieties Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and Orange (tangerine). The beverages are sold in single-serve 12 fl. oz. (355 mL) cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero. For more information, please call Red Bull North America at (310) 393-4647. Living Essentials, LLC has launched a limited edition Extra Strength Cherry variety of 5-hour Energy. Through July, 2016, the company will donate five cents from the sale of every specially marked red, white and blue bottles to the Special Operations Warrior Foundation (SOWF), a nonprofit organization that ensures funding for a full college education for the surviving sons and daughters of fallen military special operations forces who lose their lives in 16 JULY-AUGUST 2016 BEVNET MAGAZINE

the line of duty. For more information, please call Living Essentials at (866) 960-1700. CRUNK!!! Energy has added a Blood Orange variety to its line of energy drinks. Crafted with natural juices and fruit flavors, including real blood orange juice, the beverage is formulated with herbs and botanicals. CRUNK!!! Energy drinks are available in 16 oz. cans at select retail and convenience stores. Prices vary by market. For more information, please call BAWLS Acquisition, LLC at (888) 731-9708. Zevia has launched Zevia Energy, a new line of zero-calorie energy drinks. Available in three flavors – Mango Ginger, Raspberry Lime and Grapefruit – the drinks are each formulated with 120 mg of natural caffeine and sweetened with stevia. They are Non-GMO Project Verified. Packaged in 12 oz. slim cans, the beverages have a suggested retail price of $1.99. The products are available in Sprouts Farmers Markets, Puget Natural Markets in Seattle, and Woodman’s Foods in Wisconsin. For more information, please call Zevia at (310) 202-7000.

Kids’ Drinks Tickle Water is a new line of naturally flavored sparkling water drinks designed for children. The drinks contain no preservatives, GMOs, gluten, sodium, sugar, calories and artificial sweeteners. They come in Green Apple, Watermelon, Cola and Natural Sparkling Water varieties. All of the products are certified OU Kosher. Tickle Water is now available for a suggested retail price of $1.49-$1.59 per 8 oz. can. The products can be found in the New York metropolitan area as well as Sag Harbor and Hampton area stores. For more information, please call Tickle Water at (646) 559-0278.

Bottled Soups Tio Gazpacho has added a new Gazpacho Rosado variety to its line of chilled, ready-to– drink vegetable soups. The product is made with naturally ripened watermelon and hint of spice. Like all Tio Gazpacho flavors, Rosado is organic, plant-based, vegetarian, preservative-free and soy-free. The product is high pressure processed. Tio Gazpacho is available in 14 states and retails for $7.99 to $8.99. For more information, please call Tio Gazpacho at (917) 946-1160.

New Products Smoothies Nothing But Real’s Oat Chocolate & Protein is made from whole grain oats and lightly sweetened with pure maple syrup. It contains eight grams of oat and pea proteins. The product is kosher and Non-GMO Project Verified and contains no carrageenan or gellan gum. The beverage retails at $4.69 and is available at select retailers. For more information, please call Slater PR (561) 487-7037 LALA, a Borden Dairy brand, has added two new product lines to its portfolio of yogurt smoothies. LALA Healthies Curb Yogurt Smoothies contain 10g of protein, 8g of whole grains and fiber in every drink. The products come in three flavor varieties – Wild Strawberry, Toasted Pecan and Orange Pineapple – and are sold in 4-packs of 6.7 oz. bottles. LALA 100 Calorie Yogurt Smoothies come in Wild Strawberry, Mountain Blueberry and Cherry Vanilla varieties. They are sold in 4-packs of 7 oz. bottles. The products are available in grocery stores and retailers nationwide. For more information, please call Borden Dairy Co. at (469) 587-0197.

Functional Beverages Vita500 is a new ready-to-drink beverage that is infused with 500mg of vitamin C as well as niacin and B6. For more information please call Kwangdong USA Inc. at (949) 501-4610.

Other Non-Alcoholic Beverages Turkey Hill Dairy has introduced a new line of drinks called Haymakers. Available in ciders, punches and teas, the drinks are made with simple ingredients, including ginger, honey, vinegar and molasses. The six-flavor line includes Berry Punch, Lemon Punch, Sweet Tea, Lightly Sweet Tea, Original Cider and Tart Cider. Haymakers drinks are available in 18.5 oz. and 57.6 oz. sizes at select grocers and convenience stores where Turkey Hill products are sold. Prices vary by market. For more information, please call Turkey Hill Dairy at (717) 872-5461.

Progressive Adult Beverages Mighty Swell Sparkling Cocktails is a new brand of ready-to-drink cocktails. Available in 18 JULY-AUGUST 2016 BEVNET MAGAZINE

three flavor varieties – grapefruit, peach, and lemon – the beverages are 5 percent ABV and packaged in 12 oz. aluminum cans. They are sold in 6-packs at retailers throughout Texas with a suggested retail price of $8.99- $9.99. The cocktails are also available at select Texas restaurants and bars. For more information, please call Pen & Tell Us at (512) 809-8712. White Claw Hard Seltzer is a new hard seltzer made with natural fruit flavor. It is naturally sweetened with pure cane sugar and free of artificial ingredients, high fructose corn syrup or crystalline fructose. It comes in three flavor varieties: Natural Lime, Black Cherry and Ruby Grapefruit. Each contains 110 calories per 12 oz. can. The products are sold in 6-packs and have a suggested retail price of $9.99. They are available at grocery and liquor stores nationwide. For more information, please call MSLGROUP at (312) 861-5277.

Wine Intrinsic Wine Co. has introduced the 2014 Intrinsic Cabernet Sauvignon. Using fruit sourced from the Columbia Valley in Washington, the wine was produced using a technique called “extreme” extended maceration. The core of the wine stayed in contact with the grape skins for approximately nine months after harvest. Typical red wine from Washington State spends less than one month on the skins. The wine is now available in select retailers nationwide for a suggested price of $22. For more information, please call Intrinsic Wine Co. at (844) 866-3033. Barefoot Wine & Bubbly has launched Barefoot Refresh Spritzers. The carbonated, wine-based beverages are available in Crisp White and Summer Red varieties and packaged in 8.4 oz. slim cans. The drinks have at a suggested retail price of $8.99 for a 4-pack or $2.49 for single cans, and are available nationwide. For more information, please call Barefoot Wines & Bubbly at (800) 750-8828. Riboli Family Wines has introduced a new single-serve 8 oz. aluminum bottle format for its Stella Rosa Black and Platinum wines. The bottles come with a resealable twist-off cap. Both wines are best enjoyed chilled either alone or paired with fresh fruit, cheese, spicy cuisine, and desserts, according to the company. The wines are available across the U.S.

For more information, please call San Antonio Winery at (323) 330-8789.

Vodka Humboldt Distillery has launched Humboldt Finest, a vodka infused with cannabis sativa. The 80-proof vodka is available in 750 mL bottles for a suggested retail price of $29.99. It is available throughout California and Colorado. For more information, please call Humboldt Distillery at (707) 725-1700. Twenty Grand Vodka has released two new flavor varieties. Twenty Grand Maraschino Cherry is vodka-infused with cognac and maraschino cherry flavors. Twenty Grand Grape Almondine is vodka-infused with cognac and grape almondine flavors. Both are bottled at 80 proof and have a suggested retail price of $29.99 for a 750 mL bottle. They are available nationwide. For more information, please call Western Spirits at (270) 796-5866.

Whiskey WhistlePig has launched its 15 Year rye whiskey. Aged for 15 years and finished in Vermont white oak from the WhistlePig Farm and surrounding area, the whiskey combines rye spice with wood sugar, earth and allspice. To fully accentuate the unique flavor profile of the oak, WhistlePig developed a custom-charring initiative: the barrels receive a long toast and heavy char designed to draw out a rich sweetness that complements the natural spice of aged rye. The 15 Year comes from a mash of 100 percent rye and is hand bottled at 92 proof. The whiskey is aged in three separate whiskey barrels: #3 Charred New American Oak, used bourbon barrels, and finished for six months in custom #4 charred Vermont White Oak. The 15 Year is a limited release and is available in select markets at a suggested retail price of $199.99. For more information, please call WhistlePig at (802) 897-7700. Bulleit Barrel Strength Frontier Whiskey is a barrel-strength version of Bulleit Bourbon with the same high-rye mash bill, roughly 2/3 corn



New Products and 1/3 rye. Bulleit Barrel Strength is mediumamber in color, with gentle spiciness and sweet oak aromas. The ABV varies by batch because the bourbon is bottled straight from the barrel, uncut and unfiltered, but will generally range from 120-125 proof. The initial release of Bulleit Barrel Strength will only be available in the state of Kentucky at licensed liquor stores and whiskey-forward restaurants and bars. Less than 5,000 cases are being made available in the initial release. Bulleit Barrel Strength has a suggested retail price of $49.99 for a 750 mL bottle and $29.99 for a 375 mL bottle. For more information, please call Diageo at (646) 223-2019. Canadian Club has launched Canadian Club 100% Rye. The 80 proof spirit features intricate flavors of caramel, vanilla and oak and offers a spicy, yet balanced finish, according to the manufacturer. It retails for $19.99 and is available nationally. For more information, please call Beam Suntory at (847) 444-7795. Templeton Rye Whiskey has launched Templeton Rye 6 Year Old, a limited-edition aged rye. The spirit is aged in new American oak barrels. With a higher proof, 45.75 percent ABV and longer time in the barrel, the new expression displays more complex rye notes, according to the distiller. The whiskey has a suggested retail price of $49.99 for a 750 mL bottle. For more information, please call Templeton Rye at (712) 669-8793. Bird Dog Whiskey has released a new small-batch bourbon. Bottled at 86 proof, Bird Dog Small Batch Bourbon Whiskey is made with corn, malted barley and rye. Aged in fire-charred, new American white oak barrels for many years, the whiskey features light undertones of honey, complemented by the richness of caramelized wood sugar, according to the manufacturer. It has a suggested retail price of $29.99 for 750 mL bottle and is available nationwide. For more information, please call Western Spirits at (270) 796-5866. The House of Suntory has launched Suntory Whisky Toki. Traditionally crafted according to Suntory’s Art of Blending philosophy, the expression features the quintessential characteristics of a Suntory blend: exquisite balance, harmony and oneness. It is a blend of carefully selected whiskies from the House of Suntory’s globally acclaimed Hakushu Distillery, Yamazaki Distillery and Chita Distillery. The whisky is available nationally and has a suggested retail price of $39.99. For more information, please call Beam Suntory at (847) 444-7844. 20 JULY-AUGUST 2016 BEVNET MAGAZINE

Other Spirits Guotai is launching its baijiu line in the U.S. Baijiu (pronounced bye, joo) is a clear liquor made primarily from sorghum and wheat. It is considered China’s national spirit, according to Guotai. The company’s markets two varieties: Premium Lite, $18.99/750 mL bottle; Guotai Legend $45.99/750 mL bottle. The products are available nationally. For more information, please call Guotai International, LLC at (312) 217-6355. Zucca Rabarbaro has a new recipe and higher alcohol content. The classic Italian amaro is now made with its original recipe from over a century ago. Zucca Rabarbaro is known for its unique aroma and taste, created by the combination of rare Chinese rhubarb and natural herbs. The flavor is a bittersweet taste, adding balance and sophistication. The infusion of the ingredients allows the digestif to capture a delicate flavor that lingers long after first sip. At 32 proof, the amaro can be used as a cocktail base as well as a digestif. It has been produced in limited quantity and is available at select luxury liquor stores for a suggested retail price of $30 per 750 mL bottle. It is also available at select bars and restaurants. For more information, please call Nike Communications at (646) 654-3412. Stoneyard Distillery of Dotsero in Western Colorado and Lucky-Oh of Denver have launched Lucky-Oh Horchata Specialty Spirit. Stoneyard Distillery produces authentically local rum made with all Colorado-sourced ingredients including local beet sugar. The rum is blended with horchata, a traditional Spanish and Latin American beverage typically made of ground almonds, rice, barley or tiger nuts. The spirit has a suggested retail price of $24 for a 750 mL bottle. It is sold at retail locations across Colorado including Denver and the Western Slope markets of Vail and Aspen. For more information, please call Stoneyard Distillery at (970) 471-0284. South Hollow Spirits, Cape Cod’s first craft distillery since Prohibition, has launched Dry Line Cape Cod Gin. Named after the juniper-producing Eastern Red Cedar, the gin is crafted by fermenting sugar cane juice for three weeks before distilling, then steeping the mixture in a 55 gallon steel drum for 48 hours with a carefully curated local selection of botanicals, including Eastern Red Cedar juniper berries, orange peel, lemon peel, cardamom, allspice, coriander, orris

root, grains of paradise, angelica root, anise and dried cranberry. This infusion method enables the spirit to absorb essential oils from the botanicals before it is redistilled and brought to its final proof of 94. The spirit is sold in select bars, restaurants and liquor stores throughout Massachusetts. Dry Line Cape Cod Gin is 47 percent ABV alcohol and has a suggested retail price of $29.99 for a 375 mL bottle and $44.99 for 750 mL bottle. For more information, please call South Hollow Spirits at (508) 487-6200. Bacardi has launched two new flavored rums. Bacardi Grapefruit is a white rum infused with pink grapefruit flavors to create a sour and semi-sweet fresh taste. Bacardi Raspberry is infused with citrus raspberry flavors to create a taste that is sweet and tart. Both products are available in 750 mL bottles for a suggested retail price of $12.99. They are also sold in 50 mL, 200 mL, 375mL, 1 L and 1.75 L sizes. For more information, please call Bacardi at (305) 573-8511.

Campari America has launched The Baron Samedi Spiced Rum. It named for the Haitian guardian of all things enchantingly dark and otherworldly. Made with Caribbean column still rum and enhanced with Jamaican pot still rum, the spirit features natural ingredients including vanilla, cocoa, cinnamon, clove, and vetiver, a grass native to Haiti with a woody and earthy flavor. The rum is specifically blended to be paired with traditional mixers such as cola or ginger beer, or served as a shot. The 90-proof spirit is available in select U.S. markets nationwide and retails for $21.99 for a 750 mL bottle. For more information, please call Campari America at (415) 315-8000. Thunderstruck Tequila is a new spirit brand launched by Perryscope Productions and Epic Rights, the licensing and merchandising companies that represent AC/DC, and Fabrica de Tequilas Finos. The high quality tequila is available in Silver, Reposado and AĂąejo and will retail from $29.99-$39.99. For more information, please call Worldwide Beverage Imports at (323) 266-8686.

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Maintains & Restores Muscle Increases Energy & Endurance Curbs Appetite BEVNET MAGAZINE JULY-AUGUST 2016


Channel Check What’s HOT & what’s NOT in stores now


Coffee Concentration SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/15/16


Change vs. year earlier

Chameleon Cold Brew




Cool Brew






Califia Farms



French Truck Coffee



Muddy Waters Cold Brew



A look across three different coffee classifications yields

Secret Squirrel



some pretty interesting data with regard to entrepreneurial busi-

Grady’s Cold Brew



nesses: First of all, High Brew is really taking off in the ambient




RTD segment, at $6 million and way, way up from the previous

Jittery John’s



year. The volume pipeline is opening here. Meanwhile, it’s closing, sadly, for Coco Cafe, which has been in a tailspin over the


past two years. Refrigeration changes the game, and it’s where


we see other entrepreneurial brands taking off: Chameleon Cold

International Delight



Brew is up at around $5 million between concentrate and RTD

Starbucks Iced Espresso Classics



formats, while Califia is close to $14 million. Also climbing are




Stumptown and Blue Bottle – but the biggest winner is still

Bolthouse Farms Perfectly Protein



Califia Farms



Private Label



Bolthouse Farms



Caribou Coffee



Stumptown Coffee Roasters



Prairie Farms



Starbucks, which continues to set or outpace the category even as it leads in share. It’s a good time to be a coffee supplier.



Dollar Sales


4.4% Brand

Bottled Juices

Bottled Water

Energy Drinks













Starbucks Doubleshot




Change vs. year earlier 15.60% 29.14% -22.42%

Java Monster


Starbucks Frappuccino Light



Starbucks Doubleshot Light



Illy Issimo



Gevalia Java Nut



High Brew

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/15/16


Dollar Sales

Starbucks Frappuccino

Nestle Skinny Cow Drink Mixes

Change vs. year earlier







FIJI Water is the number one imported bottled water in the United States. Untouched by man, it’s Earth’s Finest Water. PLACE YOUR ORDERS FOR EARTH’S FINEST WATER NOW. 1.888.426.3454 | FIJIWATER.COM Source: IRI Total food/drug/c-store/mass. 52 weeks through 1/31/2016 ©2016 FIJI Water Company LLC. All Rights Reserved. FIJI, UNTOUCHED BY MAN, EARTH’S FINEST WATER, the Trade Dress and accompanying logos are trademarks of FIJI Water Company LLC or its affiliates. FW15634

Channel Check BOTTLED WATER Brand

Dollar Sales

Private Label Dasani Aquafina

Change vs. year earlier







Nestle Pure Life



Glaceau Smart Water



Poland Spring



Glaceau Vitamin Water



Deer Park










Specially Designed for Beverage Formulation

Dollar Sales

Change vs. year earlier

Red Bull



Monster Energy



Red Bull Sugar Free



Monster Energy Zero Ultra






Java Monster



Monster Rehab



Monster Energy Lo Carb






Monster Mega Energy




Dollar Sales

Change vs. year earlier

5 Hour Energy Extra Strength



5 Hour Energy



Stacker 2 Xtra






Private Label



Stacker 2





Rhino Rush Stacker 2 Extreme



Stacker 2 6 Hour Power



K Chill




PurCafÂŽ Organic Caffeine Responsibly sourced and sustainably grown.

Email Jackson for pricing:


Dollar Sales

Change vs. year earlier

Gatorade Perform



Powerade ION4



Gatorade Frost






Gatorade G2 Perform



Gatorade Fierce






Powerade Zero ION4






Gatorade G2



SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/15/16


Dollar Sales

Change vs. year earlier

Bud Light


Coors Light




Miller Lite





Michelob Ultra Light

-0.10% 1.90% -0.30%

Natural Light



Busch Light






Miller High Life



Keystone Light




Dollar Sales

Soda · Tea · Functional · Mixers · Vodka Rum · Whiskey · Energy · Juice · Cider Enhanced Water · Beer · Cocktail · Liqueurs

• Customized Flavors • Organic · All Natural · WONF


Corona Extra

• Your Custom Beverage Formulator •

Change vs. year earlier



Modelo Especial






Dos Equis XX Lager Especial



Stella Artois Lager



Corona Light









Labatt Blue



Labatt Blue Light



TTB Approved · N&A · Kosher Proprietary Citrus Extracts

• Customer Focused • • Committed to Quality •

Sovereign Flavors Inc 4020 W. Chandler Ave. Santa Ana, CA 92704 T: 714.437.1996 F: 714.437.1998


Dollar Sales

Change vs. year earlier

Samuel Adams



Blue Moon



Sierra Nevada



New Belgium






Shock Top












Goose Island




Dollar Sales

Bud Light Lime






Mikes Hard



Smirnoff ICE



Mikes Harder






Small Town



Four Loko



Bud Light Mixx Tail Smirnoff Premium Mixed Drinks


Change vs. year earlier




SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/15/16



Gerry’s Insights By Gerry Khermouch

Has there ever been a segment that caught fire on the supply side quite so rapidly as cold-brewed coffee? It’s gotten to the point where even those of us who’ve long proselytized for it have gotten a bit spooked at the sheer volume of entries that are invading the market. Though the cold-brewing process is by no means novel, it’s only in recent years that it’s come to prominence in the U.S. It offers a lot of ways for individual brands to express themselves, both on-premise and off-premise, and after all, as a caffeine delivery system, it serves an overtly functional role. So there’s no reason it can’t blow up as a significant category. Still, there’s reason for concern that it’s drawing too many entries, too fast, at a time consumer awareness is still quite low, Starbucks’ rollout of in-store cold-brews last summer notwithstanding. Like many others, I was initially skeptical of cold-brew, which is made by dripping water over unheated beans for a long period – 12 hours or more. My baptism occurred six years ago when San Francisco’s Blue Bottle opened its New York outpost in Williamsburg, complete with the coldbrewing “chemistry set” arrayed along the wall for all to observe. I biked over with my wife, whose blue-collar roots and general skepticism of hipster proclivities made it impossible for her to pay $4 for what was than an 8- or 10-oz. pour of iced coffee. (There must have been a lot of folks like her, because the serving size soon went up.) What kind of idiots do they think we are? she said. But this idiot was sold immediately: for this lifelong coffee drinker, who often jokes that brewed coffee never tastes as good as the beans smell in the bag, cold-brew was a revelation in how rounded and bitterness-free a glass of coffee could be. And soon enough, she was, too. These days, we often have a bottle of Chameleon cold-brew concentrate lodged in our fridge, and marvel at how the range of consumption occasions constantly expands. Soon we may be bathing in the stuff! With cold-brew, unlike some other purported beverage innovations, there really is a there there, to paraphrase Gertrude Stein. But there are so many entries already! Austin may be a hotbed of all things artisanal, but it alone has five by now, four 26 JULY-AUGUST 2016 BEVNET MAGAZINE

Cold Fire of them rolling out well beyond the local market: Chameleon, Kohana, High Brew and Cuvee. (The other is Third Coast, and they’re getting ready to go bigger themselves.) Very quickly, you have major coffee roasters in the game, like Stumptown and La Colombe; local roasters like Third Coast; packaged goods players like Califia Farms and WhiteWave Farms; major coffee chains like Dunkin’ Donuts, and myriad independent café and restaurant operators. Starbucks, of course, prefers to wait a bit until new coffee trends are getting established, then swoop in and take ownership, as it did, say, with the Australian flat white style. Last summer it rolled out cold-brew in its own stores, with an abundant array of signage and social media promotion, and it’s now testing a bottled version via its Pepsi alliance in a handful of western markets. Dr Pepper Snapple Group recently invested in High Brew. As far as I know, Coca-Cola has no real play in that segment yet, but you know that’s bound to change. Beyond the sheer number of entries is the wild diversity in approach. Some are concentrates, some are ready-to-drink. Most are refrigerated but a few like High Brew and Kohana are shelf-stable. And quite a few – too many in my opinion – are slathered with so much milk and sugar that the core virtue of cold-brew in taste and aroma is lost; to a casual consumer who purchases one, these would seem to be a modest upgrade over that milkshake for grownups, Frappuccino, at a considerably higher price. Then again, can black coldbrews support the range of diversity that, say, the IPA style does in craft beer? In a recent review of Zingerman’s cold-brew, the BevNET review team observed: “As we continue to sample new unflavored and unsweetened cold-brew coffee entrants, the liquid becomes something that’s harder and harder to remember, as they all deliver something that’s pretty similar. Yes, some are better than others, but the range from the top to the bottom is relatively narrow compared with other beverage categories.” That could be a problem, too. Throw in the expanding legion of nitro pours, and and kegged and bag-in-a-box items, and it’s a complex ecosystem that’s sprung up in just a handful of years. Heck, Stumptown just launched Cold Shots and

Cold Brew Sodas in its 10 stores. The diversity is both remarkable and a bit worrisome from the point of view of consumer confusion and scalability. As I’ve noted before, it may have been a similar kind of confusion that hindered adoption of acai a decade ago, in contrast to a rival emerging segment, coconut water, in which all three main entries were formulated, packaged and positioned identically as natural hydration straight from the plant. The painstaking production method and need to keep most entries refrigerated poses a further challenge to scaling up, particularly as the DSD system for refrigerated items is still constrained. Against all that, one must balance the sheer wonder of the product, the opportunity for margin it offers retailers and the momentum and awareness being lent by the entry of mega-roaster Starbucks. I would even posit that the style also benefits from the way the phrase “coldbrewed” offers an implication of artisanal workmanship, a kind of dark art, the way “fire-brewed” once did for Stroh’s beer. Consumers may not completely understand what it means, but it sure sounds like somebody is doing something special with their coffee. So let the avalanche of entries come on and the market sort out the winners and losers. As many predict with craft beer, many of the players may eventually fade but the style seems here to stay. Once consumers try it, they’re not likely going back. Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.

Beer Executives Share Growing Concerns Over Wine & Spirits, Private Equity Investments at Brewbound Session By Chris Furnari Here’s a full stein of reality, courtesy of Craft Brew Alliance’s chief executive, Andy Thomas. “If we become irrelevant to consumers, we’re all doomed,” he told a crowd of 250 beer business executives and entrepreneurs who attended the June 9 Brewbound Session conference in Brooklyn. Speaking alongside panelists New Belgium Brewing CEO Christine Perich, Alchemy & Science president Alan Newman and Brooklyn Brewery president Robin Ottaway, Thomas shared his thoughts on the evolution of the craft segment while simultaneously teasing the notion that small brewers are not doing enough to address what he feels is the beer category’s biggest long-term threat: wine and spirits.


“As we fight for consumer occasions, and for consumer share of mind and for the loyalty from consumers, we should be focused on that (wine & spirits) instead of the zero sum game of what we are focused on right now – tearing each other down,” he said. Since 1995, beer’s share of total U.S. alcohol shipments by serving size (5 oz. for wine, 1.5 oz. for spirits and 12 oz. for beer), has declined by 10.2 percent, to 50.6 percent in 2015, according to the Beer Institute. During that same period, however, U.S. wine shipments increased 5.4 percent (from 11.7 percent to 17.1 percent) and spirits shipments increased 4.8 percent (from 27.5 percent to 32.3 percent). While craft beer has grown like gangbusters, the overall amount of beer consumed in the U.S. has dropped or

stayed flat in recent years, while, total U.S. wine consumption has been on the rise: In 1991, Americans drank just 466 million total gallons of wine, according to the Wine Institute. Since, that amount has ballooned to more than 895 million gallons in 2014. Americans are also drinking more distilled spirits. According to data from the Distilled Spirits Council of the United States, spirits volumes grew from about 150 million cases in 2000 to 215 million cases in 2015. The beer industry, meanwhile, has surrendered sizeable chunks of volume to both categories since 2008, when total industrywide volumes reached a peak of more than 213 million barrels, according to the Beer Institute. Last year, total industry volumes narrowly eclipsed 206 million barrels, and

only 85 percent (175 million) of those barrels were produced domestically. According to the Brewers Association, the trade group representing the interests of small and independent beer companies, approximately 24.5 million of the 175 million barrels made by U.S. producers in 2015 came from businesses defined by the organization as “craft brewers.” And that’s up from just 10 million barrels produced by those companies in 2010. But while craft brewers have enjoyed tremendous growth in recent years, Thomas, and others on the panel, worry about losing drinking occasions to wine and spirits,

MillerCoors has purchased just one: San Diego’s Saint Archer Brewing Company. But they aren’t the only large brewers cutting checks. 2015 was a banner year for craft brewery transactions, most notably Constellation’s $1 billion purchase of Ballast Point and Heineken International’s $500 million investment (in exchange for a 50 percent stake) in fast-growing Lagunitas Brewing Company. And private equity firms are making purchases too: Boston’s Fireman Capital has acquired stakes in Oskar Blues Brewing, Perrin Brewing and Cigar City Brewing, via its Oskar Blues Holding Company

especially as consumers continue to more evenly distribute their alcohol consumption across all three categories. “We need to be better about creating the right occasion for beer,” said Perich. “There are some very classic occasions for beer, but how do we take beer and put it into new occasions and drive new drinking opportunities? I think that is what is going to grow the overall industry.” The remarks from both Thomas and Perich come at a time when large companies like Anheuser-Busch InBev and MillerCoors are losing millions of barrels to smaller players. Since 2008, those two companies have lost a combined 23 million barrels, according to BA chief economist Bart Watson. In response, A-B has purchased eight craft breweries – Goose Island, Elysian Brewing, 10 Barrel Brewing, Breckenridge Brewing, Blue Point Brewing, Devils Backbone Brewing, Four Peaks Brewing and Golden Road Brewing – while

entity, while Friedman Fleischer & Lowe purchased Abita Brewing via its Enjoy Beer LLC investment vehicle. That consolidation, as well as the increased push from private equity into the sector, was another concern mentioned by the panelists, who were wary of the aims of the investors. “If you are not going to be able to beat the 25 percent IRR (internal rate of return), then eventually they are going to call you in because they don’t care about beer, they care about their money,” said Newman. But for Perich, it isn’t necessarily the money pouring into the space that worries her; it’s how that capital is being deployed. “Money doesn’t give you a strategy; money just gives you money,” she told the crowd. “So if you don’t know what you are going to do with that, sometimes you make really bad decisions.” And when private equity firms want to cash in on their investments, “that will be disruptive to the industry,” she added.



Rohan Oza and Brett Thomas of CAVU Venture Partners, a recently launched food and beverage fund that’s invested in the likes of Bai, Health-Ade, High Brew and WTRMLN WTR, sat down with BevNET Editor-in-Chief Jeff Klineman to discuss some of the keys to growth. “First of all, they need money,” said Oza, the former chief marketing officer at vitaminwater, when asked what all founders require for success. “The biggest mistake some founders make is trying to raise too little because they’re fearful of dilution. But it’s better to own 20 percent of a $1 billion company than it is to own 80 percent of a $5 million company that’s headed to bankruptcy.” “The challenge is always trying to find the perfect sweet spot where the entrepreneurs are OK with the dilution and managing that versus handcuffing them with not enough capital,” added Thomas. “Fundraising is very time consuming, so to be able to raise enough earlier on will prevent you from having to go back out four months later if you run out of capital. Especially in beverage, it takes a lot of money.” Klineman was next joined by Sheryl O’Loughlin, current CEO of San Francisco-based beverage brand REBBL. In a discussion on navigating companies through various stages of growth while maintaining their core values, O’Loughlin spoke not only on her recent experience at REBBL, but also looked back at her time as CEO of Clif Bar, where she took the company from $100 million to $200 million in revenue. Also taking a trip down memory lane was First Beverage Group managing director Tom First, whose presentation on “The Evolving Challenge Set Facing Beverage Innovators” saw him compare his early days in the beverage industry as a co-founder of Nantucket Nectars to today’s state of affairs. “The next 10 years are going to be even more dynamic than the last 10 years,” First told the audience of entrepreneurs. “Founders are smarter than ever and they need to be. I’d love to say I built Nantucket Nectars with Tom in as challenging a time as you guys are in today, but that’s not true. All the same challenges existed but they were less intense than they ever were before. But it’s a great time to be in this industry.”


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Celebrity trainer and entrepreneur Jillian Michaels would take the stage next, alongside business partner Giancarlo Chersich, with whom Michaels acquired a controlling stake in Las Vegasbased Lucky Jack Coffee at the top of 2016. Together, the two took on the topic of consumer lifestyle trends and influencer adoption, and the keys to introducing beverage brands to the fitness and wellness community she made a name for herself in. Following the lunch break, Brian Ross (chief innovation officer at Made in Nature), Jordan Silbert (founder and CEO of Q Drinks) and John Maggiore (founder of Maggiore Sales & Marketing) explored the intricacies of the center store grocery environment and how brands can find success and drive revenue in this lower-traffic section of the store. “Everyone wants to be in the cold case but ultimately to win you want to be in the center store,” said Maggiore. “It creates more buying opportunities. In the cold case people are buying it for immediate consumption, they rarely buy it to bring home and put it in the pantry. So the center store is where they’re going to buy multiple units.” Following a presentation from Jesse Lyon, partner at Davis Wright Tremaine LLP, on the impact of law on growing beverage businesses, BevNET founder and CEO John Craven led a four-headed panel on brand evolution and revolution, exploring Chameleon Cold Brew’s recent rebrand, and Dry Soda. Co’s transition to becoming DRY Sparkling.

NEW BEVERAGE SHOWDOWN No Fear of Ginger in Monfefo’s Win In the 11th installment of BevNET Live’s New Beverage Showdown, high pressure processed (HPP) organic ginger shot Monfefo punched well above its 1.7 oz. weight class to take home the title of winner, along with $10,000 in cash and prizes. “Unique”, “Focused”, and “Hot (both literally and figuratively),” were just a few of the words the New Beverage Showdown judges used to describe the Brooklyn-based brand’s flagship ginger shot, a powerful blend of cold-pressed ginger juice, lemon juice and honey, all organic. A day before, Monfefo founder Justine Monsul’s two-minute elevator pitch had been cut off by the sound of the BevNET Live gong, but it was apparent her product had already made quite an impression on the semi-final round judges. “I woke up immediately,” said Paula Grant, founder and CEO of Flood Creative. “It’s awesome.”

“As the [craft soda] category began to get a little traction and new players came in, craft soda went from this very refined palate to big, punch-you-in-the face gigantic soda,” said David Lemley, president and creative director of Retail Voodoo, who led the Dry Sparkling name change. “That was confusing our core customers and creating more confusion amongst the people we decided were our customers-to-be. Changing the vocabulary from Dry Soda to Dry Sparkling clarified the category.” Next, in a sit-down with BevNET managing editor Ray Latif, Todd Carmichael, the founder of La Colombe Coffee Roasters, discussed how his coffeehouse company is looking to leverage its existing strengths in brewing and blending to take the brand into the ready-to-drink beverage segment and earn the “love” of a wider set of consumers. “We’re not competing for the dollars of the clients against the guy next door, we’re competing for [consumers’] love, their attention,” Carmichael said. “When you get that, you’ve got a custom-


“Consuming this product is very memorable,” added BevNET’s John Craven. “You won’t forget it.” In Wednesday’s final round, Scott Uzell, president of the Coca-Cola Company’s Venturing & Emerging Brands division, applauded “the thought leadership that went into the product,” while ZICO founder and PowerPlant Ventures cofounder Mark Rampolla claimed to be enjoying “the little rush to the head” the product provided. The judges also took a liking to New Beverage Showdown runner-up WellWell, a recently launched HPP juice positioned as a workout recovery beverage. Like Monfefo, the product features a simple, three-ingredient blend of watermelon, tart cherry and biodynamic lemon, albeit one that was quite a bit smoother

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on the way down. Despite some concerns regarding its sugar content and the ability to communicate the benefits of tart cherry, all judges were impressed by WellWell’s packaging and flavor profile. “The flavor’s refreshing, the benefits are clear, I think it’s interesting,” said Bill Weiland, president and CEO of Presence Marketing.

er. So when I’m asked who our closest competitor is, I never say The Green Mermaid or Caribou Coffee, I say Apple. I say Nike. Companies who have earned that space in the consumer mind.” Closing out Day One was Bill Weiland, founder of Presence Marketing, who identified HPP juice, cold brew coffee, bone broth and, especially, bitters, in his predictions on “Bankable Trends in Beverage.” Slightly less bankable but still on his “watchlist” Weiland included maple waters, cactus waters, and beverages featuring matcha, algae, and mushrooms. Weiland arranged for all the attendees to leave with a small bottle of Underberg, a brand of bitters said to aid digestion. It was a welcome digestif for many — there had, it was true, already been much to chew on and digest. Day Two began with a data-driven dive, as Andrew Henkel, vice president of growth solutions for SPINS, the leading market research provider for the natural and specialty products industries, guided entrepreneurs across the natural beverage landscape. In examining the trajectory of growth in refreshment beverages, Henkel took a step-by-step approach to which channels, categories and product types are driving growth. The findings revealed that growth is coming out of natural and specialty channels — which Henkel called “innovation channels” — and that shelf stable functional beverages, water and ready-to-drink tea and coffee, and natural beverages, respectively, are helping grow the overall pie. Looking beyond the numbers, Henkel identified on-the-go refrigerated non-dairy beverages, regional kombuchas, animalbased beverages like bone broth, chocolate drinks, and activated charcoal as promising categories worth keeping an eye on. Shen Tong, co-founder of incubator fund Food Future, would follow, taking on the topic of impact investing and his goal of making changes of substance in the world’s food supply. Joining the former Chinese dissident on the stage were Jomaree Pinkard of Hella Co. and John Houseal of GIVN Water, two likeminded brands looking to achieve social change by way of the beverage business. In a sit-down with Latif, Shauna Martin, the founder and CEO of Daily Greens, and Justin Trout, co-founder and COO of Health-Ade Kombucha, discussed strategy for attacking the leading brands – Suja and GT’s – in their respective categories. “In our category, the leader is beloved, and people like what they have, to an extent,” said Trout. “But we’ve found that when we give them a truly different option from what they already have – something that looks, tastes, talks, acts different – and we believe, better,


The other four brands from Wednesday’s final round included Salud Refresco, a natural take on Mexican soda brand Jarritos, Tickle Water, a sparkling water brand aimed at kids, relaxation beverage NOA, and Vive Organic, a three-SKU line of organic wellness shots.

“All six of these brands showed deep thinking around brand proposition, solving consumer problems and unique packaging,” Uzell noted. In addition to the final six, Tuesday’s semifinal round featured nine other interesting upstarts, including three different takes on lemonade: stevia-sweetened kids line Leaf and Love, maple syrup-sweetened organic line 4Pure, and HPP brand Sweet’tauk Lemonade, which returned to the stage a year after participating in New Beverage Showdown 9 and having recently completed a label refresh. Other semifinalists utilizing HPP included Boston-based coconut water and cold brew coffee brand Loco Coco and Sri Lankan coconut water Sweet Origins. The New Beverage Showdown had tea offerings aimed at both adults and children, with LOFT, a Brooklyn-based brand of hemp-infused teas making its debut, and Bossi, a caffeinefree tea for kids made from the rooibos bush. But in the end, all it took to win was a single shot.

it’s been shown that we’re bringing in customers by the boatfull.” Following a networking break and commencing the finals of the New Beverage Showdown, Daniel Lohman led a presentation on category management and how smaller, entrepreneurial brands can use that discipline to level the playing field with their larger, more established, competitors. “One of the things people forget is that when you want to shoot for a target you need to know what that target is,” said Lohman. “You need to understand your retailer. You need to understand what your retailer’s strategy is for your category. Are they trying to grow sales in your category? Are they trying to compete more effectively in your category? Are they using your category to supplement another category?” ZICO founder Mark Rampolla and Chris Hickey, president and CEO of Isopure, explored the sale of their companies – Zico to Coca-Cola and Isopure to Glanbia – in a sit-down with Klineman, discussing the lessons learned throughout the process. “If you’re so focused on an exit it likely won’t come,” said Hickey, who likened the process to getting into shape. “But if you’re focused on building a fantastic brand and a fantastic business, an exit partner is going to come.” Up next was Renny Wilmer of Compass Group USA, who discussed how the current trends permeating the food and beverage industries are affecting the leading foodservice supplier, which services some of the country’s largest offices, universities, arenas, hospitals and museums, among other entities. Wilmer explored those trends and discussed the opportunities for brands as a mechanism for exposing new brands to consumers in various foodservice channels. “It’s a great small format, it’s very intimate when you think about the community involved at a college campus or an office,” Wilmer said. “It’s self contained so you can make an impact with your brand and get people talking about it.” Day Two came to a close with a panel on strategics, featuring representatives from three beverage giants – Coca-Cola, Nestle Waters North America and WhiteWave Foods – as well as investment advisor Michael Burgmaier of Whipstitch Capital. And while their agendas vary in nature – Nestle being focused on building the portfolio, WhiteWave looking at high-growth, ontrend companies, and Coke seeking to acquire the next potential billion-dollar brand, all panelists stressed the importance of the role of strategics in today’s current beverage landscape.



Mark Rampolla, the founder of Zico, brings us into the jungle, the store, the boardroom, and the distributor with the publication of "High Hanging Fruit – Build Something Great by Going Where No One Else Will." It's a thoughtful treatise on the journey of the conscious entrepreneur. For Rampolla, now an investor and author, the journey ended with the sale of the coconut water brand to the Venturing & Emerging Brand Unit (VEB) of the Coca-Cola Co. The battle for the category rages on, but Rampolla takes time to reflect in High Hanging Fruit. The story excerpted here came at a critical time for the brand: the growing awareness of coconut water in the industry, and his own branding ideas, had gotten the company distribution with powerful New York wholesaler Big Geyser. But it hadn't yet become an item that pulled off the shelf, and so attempts to get Big Geyser's independent route drivers to back the brand – a key element to winning in the city – hadn't proven fruitless. The company was losing money and time, and competitors were in the market as well. Rampolla had to find a core consumer.

Excerpted from High-Hanging Fruit: Build Something Great by Going Where No One Else Will in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Mark Rampolla, 2016.


After my disastrous speech to the Big Geyser route owners, I quickly realized that the Geyser contract wasn’t going to be Zico’s breakthrough moment. After our spring “launch” everyone at Big Geyser, from the top management on down to the route owners, told me: They weren’t going to go out of their way to make Zico a success. Until I proved beyond a doubt that store owners were go-


ing to stock the brand and that people were actually interested in buying and drinking it, I was just some wannabe entrepreneur who was getting in their way. Building the brand was my job and— as much as I would have loved a sudden increase in sales—Big Geyser was actually doing me a favor by reminding me of this fact. If your brand communicates personal meaning, turning it over to someone else, especially a distribution business, isn’t going to work. Early on it’s critical that you find the people who

understand the meaning your product and brand embodies. You don’t just want customers, you want converts. When we conceived of Zico we had in mind consumers who would not just buy ouor beverage but become my brand fanatics. So who were they? Of course I had my Google alerts set so that anytime anyone mentioned the word “Zico” on the internet, I’d get an e-mail notification. If I needed my spirits lifted, clicking on those links would always do the trick. Zico was building a great reputation on blogs de-

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voted to yoga, running, health and better living in general. Watching the blog posts and the comments they elicited, I could witness in real time, consumers sharing information and trying to figure out what Zico was all about. “I have recently become hooked on coconut water. It has a very light and refreshing taste and more potassium than a banana,” wrote a blogger who called himself NYnerd. “All over the tropics people drink coconut water everyday, but here in New York it’s very new on the scene. You heard it here first, Zico is the next Snapple.” I might have been the only reader of NYnerd’s blog, but I can’t tell you how a personal plug like that boosted my spirits. Zico wasn’t an easy sell in many settings and it wasn’t the sort of product that you could expect to gain momentum by simply randomly putting it on store shelves. I knew this from having spent days in the aisles of Costcos around the tri-state area, pouring out samples of Zico. The spark

If your brand communicates personal meaning, turning it over to someone else, especially a distribution business, isn’t going to work. Early on it’s critical that you find the people who understand the meaning your product and brand embodies. You don’t just want customers, you want converts. never took. Selling to suburbanites who had carts filled with Coke 6-packs and cases of beer wasn’t going to work. In other settings, however, our message seemed to resonate: Zico was a natural sports drink packed with electrolytes and the perfect form of post-workout (or night out) replenishment. The triathletes, who are notoriously obsessed with what they put into their highly toned bodies, were at first suspicious of the free Zico we tried to hand them at the end of their races. But after only a few of these events, herds of racers followed the winners right up to our tent after they crossed the finish line and asked where they could buy more for their daily workout. When I talked to the yogis and people who managed yoga studios, especially hot yoga, Zico was an easy sell. Bikram


Yoga, which was becoming increasingly popular, offered a challenging routine of 26 positions over 90 minutes in studios where the temperature was cranked to 104 degrees with 40 percent humidity. You finish these sessions dehydrated and deeply thirsty. Studios stocked crossover sports drinks like Vitaminwater but they generally didn’t like the idea of selling their customers a big dose of sugar after a workout intended to improve bodies and calm minds. That Zico was a balanced and natural way to rehydrate seemed especially relevant to Bikram students. The yoga clientele is where I first got the sense that Zico had its own momentum—that there were other people out there advocating for the brand. At the time a few hundred hot yoga studios existed across the country, mainly in hip-

urban communities that Whole Foods was also targeting. In many of the studios Zico was taking the place of Vitaminwater as the go-to after-class drink. So I figured building awareness and “paid sampling” in the yoga studios would help when we expanded into Whole Foods by creating brand awareness and a passionate base of consumers. One day I got a call from the manager of a Bikram studio in San Francisco. He told me that some of his clients were from New York and that after classes they’d ask him how he could run a hot yoga studio without selling Zico? What exactly was this Zico stuff, he wanted to know, and how could he get some? So I began to do a healthy business shipping to Bikram studios in major metropolitan areas. To get to know these customers better I began to take Bikram classes around New York. The demographic was a marketer’s dream: the clientele were in their mid-20s to mid-40s, fit and if the labels on their tote bags were any indication, fairly well to do. I also had the gut feeling that I was surrounded by early adopters; they were cultural leaders, who were the first to try something new, and had already brought other major brands into prominence. Lulumeon, to take the best example, had appealed to this same demographic and was on its way to be a billion dollar brand selling yoga wear. Watching these yogis buy Zicos for each other and guzzle them, often in one long gulp, made me certain that these were our brand’s potential fanatics. Here was an audience that reflected what we had built Zico to represent: people intent on taking personal responsibility for their spiritual, mental, and physical health through hard work and developing a personal understanding of their natural selves. The obvious passion this population had for Zico had more value than the sales it generated. Not only were they acting as brand ambassadors, each yoga studio also became a pin in the map indicating the geographic areas that would be most receptive. Once we sold into the yoga studio, the next stop was the bodega on the corner and then the one down the street. With this knowledge about our core consumers—our potential brand partners—I had a new way to approach and utilize our partnership with Big Geyser.

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TEA-VOLUTION: Premium and Innovative Brands Find Their Stride By Ray Latif

There’s no question about it: iced tea is a hot category.

Sales of ready-to-drink tea totaled over $3.5 billion in multi-outlet channels over a 52-week period ending on May 15, according to data provided by IRI, a Chicagobased market research firm. The figure represents an 8.24 percent increase in sales from a year prior, pacing growth from a similar period from 2014 to 2015, in which category sales jumped by 8.47 percent. Companies large and small sense opportunity in the category. Although it already has a national RTD brand in Tazo, coffee giant Starbucks recently announced a joint partnership with Anheuser-Busch to produce and distribute a second national line of bottled teas under the premium Teavana brand, which it bought at the close of 2012. Why the additional product line? Premiumization means opportunity. In a company release, Starbucks cited a Beverage Marketing Corporation report that found that premium RTD tea is the fastestgrowing segment in the category, with a 16 percent compound annual growth rate over the past five years, generating $1.1 billion in sales. That shift comes as more conventionally priced teas, like longtime category leader AriZona, have started to face a slowdown as consumers turn their attention to products with lower sugar. Armed with the production prowess and distribution muscle of Anheuser-


Busch, Starbucks is positioning Teavana to make an immediate and significant impact in the category upon its planned launch in 2017. In a memo discussing the partnership, Bonnie Herzog, Managing Director of Beverage, Tobacco & Convenience Store Research, Wells Fargo Securities, wrote that Starbucks “expects to have more points of distribution with RTD Teavana than it has with Frappuccino, which is well over $1B in sales.” It’s a very different dynamic for entrepreneurial tea companies. With neither the resources nor the clout of Starbucks, it’s hard for them to compete on a national level. But even if smaller companies can’t roll out a national, premium-priced brand over the course of a year, there’s still growing demand for innovative formulations to power growth, particularly among the uber-influential demographic of millennial consumers. According to trade group Tea Association of the U.S.A., 87 percent of millennials drink tea, and they want special varieties, flavors and functions from the drink, which they perceive as a healthy product. Already, upstart tea brands are seeking traction through unique formulations and brand propositions that go beyond simple premium ingredients or packaging, marketing behind trendy processes like cold brewing or carbonation, or in some cases emphasizing their unique functional ingredients.


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CAN COLD BREWED TEA BECOME A HOT COMMODITY? A few early-stage tea brands are betting that the cold brew craze sweeping through the coffee category will make its way to RTD tea. Based in Boston, Evy Tea is the brainchild of youthful entrepreneur Evy Chen. The brand markets a five-SKU line of organic, zero-calorie and unsweetened teas made from direct sourced, whole leaf teas that are cold brewed for 16 hours. The beverages are packaged in 10 oz. glass bottles and shelf-stable.

of sugary sodas, retailers have increasingly embraced naturally formulated zero-sugar and zero-calorie beverages. Sparkling water products have led the charge, but some believe that fizzy tea products have a long runway. Virginia Lee, a senior beverages analyst at market research firm Euromonitor International, analyzed the potential market for sparkling tea in an October, 2015 blog post. Lee wrote that “among these non-soda alternatives, carbonated RTD tea has one of the best future prospects, as it answers the call for a fizzy


Dollar Sales

Change vs. year earlier

Private Label



Gold Peak



Red Diamond






Turkey Hill


GT’s Kombucha Synergy




Swiss Premium



Turkey Hill Natures Accents



Lipton Pure Leaf



Bolthouse Farms Perfectly Protein



GT’s Organic Raw Kombucha



POM Super Tea


157.35% 280.02%



Bolthouse Farms Perfectly Protein HRT









Mayfield Readyleaf



Clover Farms










“Cold brew tea is… clearly labeled on the bottles, positioned close to cold brew coffee, so that consumers understand what we do faster, and therefore become curious quicker as well,” Chen said. Chen isn’t the first to try cold brew tea: both organic juice brand Suja and Harmless Harvest, a producer of super-premium coconut waters, have each launched and scuttled cold brewed teas in recent years,citing a lack of interest and demand. How can Evy succeed where others have stumbled? “It is more convincing to purchase cold brew from a tea company, versus from a juice company,” Chen riposted. “We haven’t had much issue adding on distributors or retail,” Chen added, noting that she has become selective in terms of partnering with retailers who “understand the value of adding a zero-sugar option to their offerings.”

TEA STARTS TO SPARKLE Indeed, amid declining sales

beverage with a better health image than carbonates,” “Not only does carbonated RTD tea have a health halo, but it has a similar ‘mouth feel’ as carbonated soda, and lends itself to a wide variety of flavors,” Lee said. “As carbonated RTD teas have a light body, they are as refreshing as a carbonated soda.” Sparkling tea has also been tried before, with Steaz being one of the last premium brands to take a shot at building the category. Currently, manufacturers are trying both conventional and artisanal propositions. Last year, breakout brand Sparkling Ice entered the category with a line of zero-calorie carbonated teas, while Lipton also introduced a sparkling tea line, albeit of the mid-calorie variety. Both product lines are value-priced and formulated with artificial ingredients, something that Lee believes could appeal to some consumers, but she fears it could end up undermining tea’s aura of health. “Health-aware consumers who regularly read nutrition labels



Dollar Sales



Change vs. year earlier -0.82%

Lipton Pure Leaf



Lipton Brisk






Gold Peak






AriZona Arnold Palmer



Lipton Diet



Diet Snapple



Peace Tea



Honest Tea






Lipton Iced Tea






Private Label






Snapple Straight Up Tea



Argo Tea



Xing Tea



Sweet Leaf



SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/15/16

are likely to see that these lowerpriced carbonated RTD teas are similar to a diet soda with a bit of tea flavor,” she wrote. Salim Najjar, a co-founder of Sound Tea, is taking a high-end tack. Launched in

2015, Sound markets a line of all-natural, unsweetened and zero-calorie sparkling teas, marketed as “brewed organic tea + bubbles.” It’s a succinct message that Najjar hopes will resonate with consumers who

want a carbonated tea “that is objectively good for you.” “Most sparkling teas have essentially been ‘better-foryou’ sodas.” Najjar said. “Aside from being unsweetened, Sound is very much a tea-forward sparkling beverage with tea being the main ingredient compared to other sparkling teas that have tea being the fourth or fifth ingredient. [We’re] hitting the market at a point when consumer palates are continuously shifting towards less sweet, and demand for healthy bubbles are at a peak.”

FINDING FAVOR WITH FUNCTION Euromonitor reports that in the U.S. carbonated, RTD tea experienced 18 percent off-premise volume growth in 2015, much of the growth coming from sales of kombucha, a fermented tea that is lauded for its probiotic benefits. Although kombucha

has for years been a favored beverage within the natural channel, it is finding significant crossover appeal among more mainstream consumers, many embracing the fizzy drink as a lower-calorie and healthy option as compared to other products. Kombucha brands embrace their core ingredient to varying degrees, but at least one leading brand, Health-Ade Kombucha, describes its products as “bubbly probiotic teas.” But beyond fermentation, there is a growing range of brands that sell tea in a non-traditional format and market them as both functional and refreshing. Early-stage brand Teaonic, for example, markets a line of functional herbal teas that employ esoteric ingredients previously unseen in RTD beverages. Founded by Fleur and Desiree Chesler, Teaonic products are brewed from a blend

of teas and herbs. Labeled as supplements and packaged in 8 oz. apothecary-style glass bottles, the drinks contain no sugars, sweeteners, artificial or natural flavors, or preservatives, and aren’t designed to be merchandised alongside the regular tea shelf set, according to Desiree Chesler. Although Teaonic is sometimes merchandised within the RTD tea shelf set, Desiree Chesler believes the brand is best placed with other functional, specialized beverages, a strategy that will she believes will enable it to more effectively communicate its special functions, including gut health and skin health. Meanwhile, Asi Yaupon Tea takes a more established approach than Teaonic, introducing its blend of wildpicked leaves and twigs from the yaupon, a type of holly tree native to the southeastern U.S. as modern-day

versions of stimulating and antioxidant-rich beverages consumed by Native Americans centuries ago. Asi founder Lou Thomann sees yaupon as an ingredient that, while still unknown to most Americans, is best identified as a natural caffeine source, similar to guayusa and yerba mate. Fused with positioning as a “locally-sourced, low-calorie, all-natural thirst quencher for health-conscious consumers,” Thomann views Asi as an on-trend option across the beverage spectrum. He’s already won over one major customer in Kroger, which carries the brand in 35 locations in the Southeast. Placement in three dozen Krogers might be a long way from a partnership with the world’s biggest brewer, but you’ve got to start somewhere. Trends heading where they are these days, all kinds of success might be brewing.



Brand News

Iced Tea

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lyHonest Project to encourage people to take the first step towards being more honest by embracing the “perfectly imperfect” in their everyday lives. The integrated marketing campaign includes a documentary video series, a set of sharable e-cards, and a sweepstakes rewarding people for their honesty. Earlier this year, Honest also converted its entire line of PET teas, including its best-selling Honey Green, to organic, Fair Trade Certified sugar.

tea with superfood ingredients promote functional food benefits with sustainable energy. With varying levels of caffeine, the organic plant-based energy teas are designed to provide the boost you need to power through your day. Mushroom Mate, Morning Matcha and Turmeric Guayusa contain 75, 100, and 125 milligrams of caffeine, respectively.

Steaz has expanded its distribution into

Walgreens and its subsidiary Duane Reade. Steaz’s popular iced green tea flavors of Peach, Super Fruit and Grapefruit Honey will now be available in 3,900 Walgreens and Duane Reade pharmacies across the country. The retail expansion follows several major brand expansions for the natural beverage company. Earlier this year, Steaz introduced two new flavor varieties to its iced green tea line, and rolled out an entirely new product line featuring Cactus Water. In addition, Steaz recently announced its iced green teas will be sold across all 525 Sheetz convenience store locations in Pennsylvania, Maryland, Ohio, Virginia, North Carolina and West Virginia. AriZona Beverages has announced the

launch of Good Brew, an all-natural line of genuine leaf-brewed teas made with real sugar. The company released the line in six flavors: Unsweet Tea, Sweet Tea, Lemon Tea, Green Tea, Arnold Palmer Half & Half and Peach Tea. Available in both 59 oz. and 20 oz. bottles, Good Brew is currently available in East Coast Walmart locations, Shoprite in the metro NY/NJ/CT area, as well as Publix in the Southeast. Containing between 60-70 calories per serving Good Brew contains no artificial flavors, colors or preservatives. ITO EN debuted two new organic additions to its TEAS’ Tea line at the Summer Fancy Food Show: Fuji Apple and Mango Yuzu. Authentically brewed together with USDA-certified organic tea leaves, the new flavors contain 80 calories per bottle and are lightly sweetened with organic natural cane sugar and Vitamin C. TEAS’ Tea Organic is available at specialty and mainstream markets nationwide with a suggested retail price of $2.29.


Granny Squibb’s iced teas are now USDA-

certified organic. Sally’s Lemon is offered in sweetened and unsweetened (0 calories) as is their Mojito Lime flavor. In addition to being organic, the brand’s iced teas continue to be non-GMO, gluten-free, and kosher. The company recently unveiled a new design and packaging to accompany the transition to an organic product. NOYU Teas is continuing its “WE NOYU ROCK” campaign by teaming up as sponsors for two major California music festivals this summer: the Wavy Gravy’s 80th Birthday Festival in Rohnert Park and the High Sierra Music Festival in Quincy, CA. In 2015 the company rolled out its “Samurai Defender” and “Pure Green” SKUs into 1,200 Safeway stores across the country. Crystal Geyser Water Company recently announced that Tejava won first place in the North American Tea Championship for the fifth time in the unsweetened, unflavored, ready-to-drink black tea category. The brand will also be launching new labels in August, featuring the recently added NonGMO Project Verification and Rainforest Alliance Certified seals. Moonshine Sweet Tea has been on the

move since releasing its RTD flavors at the top of 2016. In five months the brand has entered 6,000 stores, including HEB, Kroger, Sprouts and Sam’s Club. Available in six flavors - Original, Mint & Honey, Lemon, Mango, Sweet Peach, and Unsweet - the brand has new flavors and products currently in the works, including a lowcalorie line of iced teas. LOFT, a Williamsburg, Brooklyn-based

hemp-infused beverage brand, has launched its line of first-to-market non-psychotropic phytocannabinoid-rich “Hemp Infused Herb

Š2016 Honest Tea, Inc. All rights reserved.

Brand News Tonics.” The brand launched in three varieties - Green Tea/Passionflower/Circumin, Yerba Mate/Peppermint/LemonPeel and Chamomile/Hibiscus/Lemon Balm - with a focus on independent natural food, convenience, grocery, service, university and hospitality distribution channels. Midori Matcha is expanding its line of organic cold brewed matcha teas to Northern California and by the end of August will have established itself in the Pacific Northwest. By September the company is looking to release two new flavors. The brand is currently distributed to all Bristol Farms, Lassen’s, Jimbo’s, Erewhon, Clark’s, Mother’s and over 100 other natural food stores and cafes across San Diego, Los Angeles and San Francisco. Midori Matcha is coming soon to Whole Foods and Sprouts. Subtle Tea has added a brand new Green Apricot Orange tea to its line of craftbrewed, organic iced teas, joining existing Plum, Raspberry, Decaf Apple Mango, and Sweetless, along with its seasonal flavors. The brand can currently be found at more than 60 locations on the East End of Long Island and are pushing west towards New York City. Jade Monk’s full line of cold-brewed matcha green teas are now available in all Earth Fare Market locations. Additionally, the Austin, TX-based brand’s line of powdered matcha green teas continue to expand throughout the Midwest, most recently into 161 Meijer stores. Meijer shoppers can now purchase all four flavors (Simply Matcha, Cranberry Blood Orange, Lime Blossom, and Palau Peach) of Jade Monk Powdered Matcha Green Teas starting June 20, 2016. Inko’s organic teas have expanded their presence on the West Coast with new distribution at Whole Foods, Gelson’s, Bristol Farm’s, Lucky’s and all Sprouts Stores chainwide. The company is supporting the recent gains in distribution with heavy in-market sampling in cities like Denver, Dallas, Phoenix and Los Angeles. The brand has also moved to blue caps for all 11 of its tea flavors.

The new Blue Buddha organic wellness teas have launched in 14 oz. bottles. Developed in Ayurvedic tradition, Blue Buddha Tea combines clinically studied herbs (like Ashwagandha and Maitake Mushroom), 46 JULY-AUGUST 2016 BEVNET MAGAZINE

organic tea and fruit extracts to create a refreshing tea for heightened acuity, immunity and vitality. Four flavors include Raspberry Hibiscus, Cherry Lavender, Lemon Elderflower and Blueberry Rose. Dust Cutter released its Peach Tea Lemonade in the Fall of 2015. A refreshing twist on its premium iced tea lemonade, the brand’s latest features a blend of black tea and sweet peaches. Dust Cutter is now distributed in 25 states in the U.S. in accounts like Target, 7-Eleven, Albertsons and Kroger. teaRIOT launched with five flavors this spring in Southern California. The energizing tea blends deliver fresh brewed energy from tea and “super-plant wellness” in every bottle by blending fresh brewed teas and coldpressed juices. teaRIOT is USDA-certified organic, Non-GMO, Vegan, Cold Pressure Protected and has no added sugar. Venga, a low calorie tea and fruit juice

beverage with natural caffeine, has extended its Calorie Balance line with two new flavors - Orange and Grapefruit - which join its popular Lemon Lime variety. The product is enriched with natural ingredients, plantbased nutritional supplements and bioactive extracts for great taste with true functionalities. Its thermogenic properties help increase the metabolic rate and performance level of your body to burn more calories during sport and physical activity. MaryAnna’s Tea has created a standout

combination of fresh brewed black tea and lemonade. The combination is freshly brewed just before bottling from a custom blend of black tea and is then sweetened with pure cane sugar and flavored with 100 percent lemon juice. The brand is available by the case of 12 in 16 oz. glass bottles online and in select specialty stores. Rooibee Red Tea, a line of bottled USDA

organic red tea made from the South African rooibos bush, has a new look. Alongside new 16 oz. BPA-free packaging and an updated logo, the brand has added three new flavors - Wild Berries, Sweet Tea and Half and Half Lemonade - to its range. The new additions join existing varieties watermelon mint, cranberry pomegranate, peach, vanilla chai and unsweetened. Rooibee’s kids line comes in mango, cherry, and raspberry flavors.

Š2016 Honest Tea, Inc. All rights reserved.

In a category where two brands - owned by the two largest nonalcoholic beverage companies in the world - hold nearly 98 percent of the market share, it has long been an uphill battle for any sports drink not named Gatorade or Powerade. Maybe it’s the margins, maybe it’s that they’re actually designed to fuel healthy activity, but the established strength of the category leaders has allowed them to enjoy continued growth in near business-as-usual fashion, seemingly much less affected by the widespread consumer shift towards healthier foods and beverages that other beverage categories. 48 JULY-AUGUST 2016 BEVNET MAGAZINE




BODYARMOR SuperDrink™ is not associated or affiliated with the National Football League, the National Basketball Association, or the the National Basketball Association. © 2016 BA SPORTS NUTRITION, LLC. ALL RIGHTS RESERVED.

That’s not to say that brands operating within the remaining two percent aren’t finding success. They are, albeit on a much smaller scale. But are such brands resigned to fighting over their tiny fraction, or is there opportunity to compete and contend with the seemingly impregnable category leaders? If so, it appears, it certainly won’t be an easy feat, and will require not only bringing innovation to the space but also having deep, cash-lined pockets, an experienced leadership team, and a strong distribution strategy to make an impact upon the established patriarchy. The success of BodyArmor has been the most compelling argument to date that there’s room for a third party candidate. Introduced in 2011 by Fuze founder Lance Collins and Vitaminwater co-founder Mike Repole as a modern day upgrade to an outdated status quo, BodyArmor’s coconut water base ushered in a new take on the longstanding definition of what a sports drink contains. The brand’s bet that the category was ripe for premiumization paid off. While still in a distant third place behind Gatorade and Powerade, the brand has been punching well beyond its weight class and claims to have a 1.5 percent share of the sports drink market; according to IRI, the company’s dollar sales were up 162 percent in the 52-week period ending May 15. Repole believes there’s much more of the pie to be had, projecting his brand to increase its market share to 10 percent within the next three years. “The opportunity and consumer need for a healthier and better alternative had been there, as it’s been in other beverage categories, but because this space is so dominated by two players it’s been almost impossible to break into,” says Repole. “[Until BodyArmor] nobody could provide a product for that need that was scalable, mainstream-able, and able to go national.” That route to market, by way of an alliance with and investment from Dr Pepper Snapple Group, has been a critical component to BodyArmor’s ongoing growth. For BodyArmor, the partnership has given the brand the distribution muscle and funding to fight with Gatorade, who it’s taken direct aim at in its marketing campaigns. For DPSG, it’s given it a horse in the race


in a growing category the company has long struggled in, and the premium option in that category. Wells Fargo Securities analyst Bonnie Herzog has been bullish on the brand since Dr Pepper announced its $20 million purchase of an 11.7 percent stake in the company in 2015 which it later increased to 15.5 percent. In a recent Wells Fargo “Beverage Buzz” survey, convenience store retailers pointed to the brand as having the potential “to explode.” Organics have been blowing up as a food category for several years, so one interesting new sports drink with potential to make an impact is Coke-owned Honest Tea, which debuted ‘Honest Sport’ this summer at Whole Foods Markets in the natural and organic grocer’s Mid-Atlantic region. A USDA-certified organic sports drink, its formulation is based on The American College of Sports Medicine’s guidelines for the category. The story behind the line is that it came out of Honest co-founder Seth Goldman’s participation in a triathlon, and his realization that the Honest Tea audience, and like-minded consumers, were lacking a sports drink option that spoke to their needs. “As we talked to people about this category, we heard so many people say “I drink sports drinks because there are occasions when I need one but I don’t feel the options there are meeting what I’m looking for,” said Goldman. “And you know that’s the same thing I heard 19 years ago when I started talking to people about tea.” Honest Sport isn’t the first organic sports drink brought to market, but as an established leading organic beverage brand with a track record of crossing into conventional retailers across multiple beverage categories - tea, juice, kid’s drinks, etc. – it may be the best equipped to capitalize on consumers’ continued demand for all things organic. “When you’ve got the right umbrella, the master brand, you have the opportunity to reach your existing consumers on additional occasions,” Goldman added. “Then I think there will be incremental customers who may not be our tea consumers but are seeking clean hydration.” But for all the talk that the category leaders have rested on

their laurels, BodyArmor, Honest – and other sports drinks upstarts that have marketed themselves as a better-for-you alternative – will still have to pay close attention to the upcoming launch of an organic Gatorade. “It’s an interesting experiment,” Goldman adds. “Who’s better suited to reach the natural and organic consumer? The brand with the sports credential or the organic brand moving towards sport?”

Slated to hit shelves in 2017, it’s not PepsiCo’s first attempt at reaching the natural and organically inclined sports drink consumer; in 2014 the company discontinued its “Gatorade Natural” line extension, reporting the product “did not resonate with [their] core consumer.” Still, PepsiCo’s got the resources to give it another go, even though more often than not, natural brands have had better luck crossing into mainstream channels than the other way around. Whereas BodyArmor mounted a full fledged attack on the throne, and ‘Honest Sport’ seeks to be the go-to organic option in the category, there are others operating within the two percent without nearly the same level of backing. Still, they’re taking alternate approaches to plant their flag in the category. Plant and juicebased products like maple water, beet juice, cherry juice and pickle juice, have sought to carve out their niche in smaller sporting communities outside of the four major professional sports leagues, touting the inroads they have made with college athletes, marathon runners, triathlon competitors, bodybuilders and cyclists. Then there are brands like ROAR, another coconut waterbased brand like BodyArmor, who, instead of looking to eat Gatorade’s lunch, is making a generational marketing play, aiming to tap into youth culture on a wider level by embracing the model of the energy drink category. “We want to be the Monster of sports drinks,” says founder Roly Nesli. “We’ve set out to bridge the lifestyle gap between the image and attitude of energy drinks wrapped around a healthier and more functional sports drink. We’re going after young kids that don’t have a brand that they’re loyal to that want something that matches up with their individuality.”








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Brand News BODYARMOR continues to amass an elite

group of professional athletes to its stable of brand ambassadors. Earlier this year the brand announced partnerships with Dustin Johnson and Anthony Rizzo to add to a roster that includes Andrew Luck, Richard Sherman, Mike Trout and Klay Thompson, among others. At the start of summer, BODYARMOR launched a national campaign encouraging families to “ditch their current sports drinks, and switch to BODYARMOR.” The brand is now available in eight flavors, including Blackout Berry, inspired by Kobe Bryant, a shareholder in the company. Honest Tea has launched ‘Honest Sport,’ a new line of organic sports drinks. The line extension, which came out of co-founder Seth Goldman’s participation in a triathlon, is now available in Whole Foods’ Mid-Atlantic region. Debuting in Orange, Berry and Lemon flavors, its suggested retail price is $1.99 per 16.9 fl. oz. bottle. Sweetened with organic, Fair Trade-certified sugar and fruit juice and containing 100 calories, ‘Honest Sport’ was formulated based on The American College of Sports Medicine’s guidelines for a sports drink. Greater Than has made the move into

Tetra Pak packaging. The brand offers “clean hydration” with “no sugar added” and contains half the sugar and twice the electrolytes of conventional sports drinks. The recipe now utilizes a unique blend of coconut water, monk fruit juice, and various fruit juices depending on flavor. ROAR, a coconut water-based sports

drink, boasts a powerful base of Bvitamins, potassium and minerals and 25 percent less sugar than its competitors with no artificial flavors, caffeine, preservatives, gluten, or brominated vegetable oil. Headquartered in Huntington, N.Y., all elements of ROAR’s products are made in the USA. It comes in eight flavors including: Fruit Slam (fruit punch) Green Rush (lemon-lime/cherry), Iced Out (blue


Sports Drinks

raspberry), Orange Smash (orange citrus), Cotton Candy, Patriot Punch (rainbow italian ice), from the Odell Beckham Jr. Series OBJXIII (strawberry watermelon) as well as a zero calorie option Zero Ice (blue raspberry). ROAR is available at retail locations across the U.S. including HEB, Shaw’s, Stop & Shop, Price Choppers, Reasor’s, King Kullen, 7-Eleven, Key Foods, Albertsons, Randalls, QuikTrip, ShopRite and Fairway. Splash Beverage Group, in partnership with the WWE and licensing company Authentic Brands Group, is re-launching Tapout performance drink, an advanced three-in-one isotonic with more vitamins, minerals and electrolytes as well as less sugar than other fully sweetened products on the market. In March 2015, WWE announced it was taking a 50 percent stake in Tapout and would integrate the products bearing the brand into all its programming and marketing platforms. As part of the partnership Tapout beverages will be integrated into these activations as well as have the ability to feature WWE superstars and athletes in pointof-purchase materials and merchandising, personal appearances and other marketing programs. In addition, Tapout will be the hydration and recovery drink at the WWE Performance Center in Orlando, Fla. and will be included in the locker rooms and backstage at WWE live events. Splash is also planning strategic sampling and sweepstakes programs around key accounts across the country. ASPIRE Beverage Company and the University of Wisconsin-Madison have announced a new partnership that named ASPIRE the official sports drink of University of Wisconsin Athletics beginning July 1, 2016. The brand will exclusively supply its sports drinks for all 23 of the University’s men’s and women’s varsity athletics teams and be available to spectators in the concessions stands at all University athletics venues.

Brand News Gatorade has once again joined forces with its league partners, including the NFL and NBA, for its “Beat The Heat” educational campaign. Now in its 11th year, the program is intended to raise awareness among athletes, parents and coaches on how proper hydration can help reduce heat-related illnesses during athletic activity. Athletes including Eli Manning, DeMarco Murray and Emmanuel Sanders will visit youth sports camps while the likes of J.J. Watt and Karl-Anthony Towns, among others, will spread the message through videos on Gatorade’s YouTube channel.

found at Sprouts Farmers Markets and in Whole Foods’ Southern Pacific region. FitAID, one in a family of products from LifeAID Beverage Company, has expanded its distribution to over 7,000 accounts, including Whole Foods, Safeway/ Albertsons, HEB, Earth Fare, Vitamin Shoppe, Giant Eagle, HyVee, LifeTime Fitness, Gold’s Gym, Fit Body Boot Camp and many others. A new can design is launching in September, coinciding with an expanded roll out with new retail partners and distributors. Protein2o underwent a package refresh

Ahead of the Rio 2016 Olympic Games POWERADE has partnered with three U.S. athletes - Claressa “T-Rex” Shields, Lopez Lomong and Shakur Stevenson - whose personal stories reflect the brand’s “Just a Kid” campaign. The return of “Just a Kid” will also come to life through POWERADE’s online marketplace, out-of-home, digital, social, PR and point of sales, and digitals spots of each athlete will tell the story of the adversity each faced early in their athletic career. The campaign was developed in partnership with advertising agency Wieden+Kennedy in Portland, Ore. BioSteel Sports Nutrition has launched its high performance sports mix in a ready-to-drink format in the United States, making it one of the only sugar free, gluten free, vegan and diabetic all natural sports drinks on the market. The beverage contains electrolytes derived from organic minerals that are vital in assisting and maintaining hydration, along with amino acids to provide sustained energy, mental clarity and a quicker recovery, according to the company. Tu Me is the first turmeric-infused sports drink. After launching two new SKUs at Natural Products Expo West in March, Tu Me’s range now includes Mango, Berries, Citrus, Pomegranate and Coconut Water flavors. The brand has gained distribution through UNFI, KeHE, and Nature’s Best Distributors and can be


earlier this year that included a complete reformulation to 100 percent whey protein isolate. The brand now boasts amped up flavor profiles, zero preservatives, and a new OU-D certification as part of the revamp. In May, the company furthered its penetration into the drug channel with its acceptance into 4,000 Rite Aid locations. The brand also introduced a fifth flavor to its lineup, Tropical Coconut. AGUA Brands has significantly expanded its distribution and is now available from Maine to South Carolina on the East Coast, and in the Pacific Northwest as well as portions of California. In March the company relaunched its website in conjunction with a new marketing campaign, all of which translate Agua’s objective of reinvented hydration for the “water-bored” consumer. WellWell is a new high pressure processed (HPP), USDA organic-certified and Non-GMO Project-verified juice positioned around the theme of function and sports recovery. The beverage which features cold-pressed watermelon, tart cherry and lemon, debuted at 33 Whole Foods Markets in the grocer’s northeast region, where it retails for $4.99 per 12 oz. bottle. According to the company, WellWell’s benefits include the anti-inflammatory properties of its concentrated form of tart cherry, the amino acid L-citrulline of watermelon, and the flavonoids and vitamin C of its “biodynamic” lemon.

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BIG SHOTS: Power Punchers By Jeffrey Klineman We’ve backed off from the usual alphabet this year to turn our power list over to the Sweet Science. It takes five to make a fist, so here’s a knuckle sandwich of the elite, in five key areas.

Executives - Billion Dollars Brands and Multinationals

1 Mukhtar Kent, CEO, CocaCola Co. It’s rare that corporate CEOs have their names chanted as they walk up the aisle, but the Turkish-born Kent has put the leadership of Coke in a chokehold. With refranchising moving smoothly along, and new partnerships and investments realizing a broadening product set, he’ll eventually be recognized as a transformational executive who managed to fight off domestic CSD declines by cementing Coke’s global empire.





Indra Nooyi CEO, PepsiCo

Larry Young, CEO, DPSG

Rodney Sacks, Monster Energy

Don Vultaggio, AriZona Iced Tea

If Kent transformed Coke, Nooyi has unleashed transformational change throughout the food system. Shareholders might have scoffed when she started talking about “snackification” a few years ago, but her assessment of health and wellness trends has ultimately been the right one, and even activist investor Nelson Peltz has finally thrown in the towel. The question is, did she use up too much personal capital proving herself right while not greenlighting enough products that fit with the changes she anticipated?

For entrepreneurs, DPSG has become a distributor of choice when it comes to instant scale, but there are holes in the company’s footprint – something that the company even acknowledges internally. Still, the company has started investing in growth, and its allied brands portfolio is increasingly formidable. Perhaps that’s the result of DPSG itself being a collection of purchased and merged brands. Maybe the best way to think of it is as a finishing school for entrepreneurial brands – with Young himself as headmaster.

Following a category-validating buy-in by Coke, Sacks is once again rolling the dice on innovation, unveiling Gatorade and Mountain Dew fighters that will undoubtedly indicate just how far the Monster brand can stretch in the store. Meanwhile, with the Keurig partnership turning into a wash for Coke following its buyout by private equity firm JAB, the Monster deal is all the more important to the soft drink giant.

Ever clever and persistent, Vultaggio won’t stop innovating and his sons are on board as well. But Shaq Soda proved to be a bubble that wouldn’t rise, and even the flagship iced tea brand has been slowly ceding share behind a reinvigorated Lipton and up-andcoming Gold Peak. Still, he’s moved the earth a bunch of times in the past and the next generation – and the current brain trust – remain vibrant and dangerous, especially now that his long court battle is over.


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Entrepreneurial Brand CEOs

1 Kevin Klock, Sparkling Ice The indefatigable Klock took a “must sell” company on its last legs and positioned it for global expansion and has positioned himself as the leader of a brand that is now looking to become a total beverage company. Is he a buyer or seller now? It doesn’t matter – the decision will have a lot more impact than the owners of Sparkling Ice could have ever dreamed when they got into the business more than 20 years ago. Klock, meanwhile, is emerging as an industry leader as well as a company one, evolving as the brand grows while watching the bottom line.

2 Greg Steltenpohl The youthful radical has turned eminence grise, absorbing disasters at Odwalla and Adina to move on, ragged but right. And the mission gets stronger as the business gets bigger, with him running Califia Farms as a fieldto-shelf platform that’s affecting the environment as much as it is the grocery store. He flexed his financial muscles last year with a huge boost of capital from Stripes Group and has been hiring top-notch talent for even more growth – and there are more surprises in store, no doubt.


3 Kara Goldin, HINT Goldin has turned herself into a national figure as one of the country’s leading voices of the female CPG entrepreneur, and HINT itself is having a great year, with plenty of growth in revenue and outlets. Moreover, customers are becoming addicts, as Goldin once was with her very own kryptonite, Diet Coke. While the brand has continually raised money, it’s remained independent, allowing her plenty of power to decide the brand’s next steps.



Ben Weiss

David Smith

Sure, it looks a lot like Vitaminwater. But the mix of gulpable taste, zero calories, and a Diet Coke–plus-sized hit of caffeine has Bai moving out of entrepreneurial ranks and into the mainstream. What is it? Most consumers don’t know – or care. What they know is that, increasingly, it’s everywhere they go, and it might not still be an independent brand by the end of the year.

There’s an art to fast growth, and Smith and his veteran High Brew team, saddled up for another run after his education at Sweet Leaf tea, have figured it out. There’s no such thing as a sure thing, but most of the companies Smith and his friends and fellow Austin execs have bet behind have grown through their highly rational approach: move to the center, spend the cash to bring on a good team, and find the channel that offers the most runway. Easy, right? Only if you’re selective and disciplined about where you lay your money down.




JAB Holdings


Like Coffee? What about the morning? JAB probably owns both of them at this point, writing checks left and right to create one of the biggest ingredient and brand platforms Java has ever seen. With Peet’s, Stumptown, Keurig, Intelligentsia, and latest pickup Caribou, as well as European brands, supermarket products like Gevalia and Senseo, and as breakfast bagel joint Einstein’s on board, this firm hasn’t been shy about flexing its wallet. Of course, it’s just taking after its CEO, Olivier Goudet, who’s also the Chairman of the Board at Anheuser Busch InBev – a company that didn’t shied away from its own signature acquisition this year, bidding for MillerCoors.

It’s been a few years since it launched, but last year, with partnerships in place with a new set of strategics and a new fund of its own adding oomph to its analytics, this investment platform came into its own. Small brands continue to trumpet significant raises on CircleUp, getting the growth capital and exposure to make it from one stage to the next. With a strong focus on CPG, for many founders, CircleUp isn’t just a lifeline, it’s a trampoline.


3 CAVU Venture Partners What’s not to like? There’s experience in operating brands at the early-to-middle stage with Clayton Christopher, a master brand accelerator and product picker in Rohan Oza, and a smart fundraiser with great people skills in Brett Thomas. Oh – there’s also nearly $200 million in the first pool and a strong willingness to invest in the beverage business, something that some funds shy away from after too much time dealing with the uncertainty that comes with having to move such a heavy product around. Christopher and Thomas were minted in the beverage business; their powerful friends are already running brands like High Brew and Mighty Swell, and they’ve already found strong partners from strategic co-investors like First Beverage and General Mills.




EMIL Capital

We don’t know if the vaunted private equity specialists’ backing of Spindrift is going to be a one-off investment or an entry point for more, but it’s interesting to have investors with this kind of track record in the food space (look at KIND, Justin’s, Health Warrior, Vega, Kernel Season’s, Pretzel Crisps, Quest) deciding to trade elbows in the fastgrowing seltzer space. Contemporaries Encore and ACG have each made out pretty well in beverages with their investments in Isopure and Suja, respectively; is it VMG’s turn to build a winner?

This family office, associated with Germany’s Haub retailing family, spread out a series of beverage bets a few years ago, and has gradually brought the brands along to maturity. Goodbelly is the big winner so far, but Cheribundi and Sipp are both growing quickly with new retail partnerships signed in the past year. Balance Water is competitive but in a tough category. And with new retail play 2Beans on board to showcase portfolio products – and carry other beverage and food plays as well – Emil continues to hedge its bets.

5 Big Questions

1 Can National Beverage maintain its momentum? The company lost much of the brain trust behind LaCroix, but the brand continues to grow and attract attention. Is it a house of cards, or diesel train? The next year should be indicative.

2 Who wins the coffee clash? High Brew is at $6 million and killing, but Chameleon is at $5.2 and cruising. Meanwhile, Black Medicine just got funded, Stumptown is under Peet’s control, while La Colombe and others are trying for nitro infusions as a way to get an edge. Still, there’s Starbuck’s own cold brew play – and its got a big, big shadow.

3 Who goes next when it comes to soda taxes? Having a per-ounce tax pass in Berkeley, California is one thing. Having it pass in Philadelphia – over objections from the soda industry, bottling magnate Harold Honickman, and even the Teamsters – is an entirely different beast. Is this another outlier, or the breaking point?

5 On the Rise

4 What happens to Aloe Gloe in the wild? L.A. Libations is spinning the brand out as a freestanding company, with Dino Sarti running it on its own, Coke as an investor and Coast-toCoast distribution. The brand has been incubated by some of the best in the business – but consumers still haven’t taken to aloe overall. Is this the brand that breaks through?

5 What does Juicero do to the juicing business? Juicing has grown in three formats: RTD, onpremise, and at home, in the blender. Sure, the packet format disrupts at home, but it’s on-premise that the company has potential for early viability, diluting the distinctiveness of the juice bar by making organic blends available everywhere. Still, for most consumers, it’s the biggest signal coming from the great unknown, and it’s hard to figure out if the trend will fully land.


1 Europa Sports Products Already a huge player in the fitness world, with the absorption of rival Lone Star, the distributor has a national profile that will be reaching more mainstream consumers through a growing Food Drug & Mass division. Whether it’s natural products crossing over into health, nutrition and sports categories – or those categories getting more shelf space in conventional accounts – Europa is primed to be a key player. Just ask AquaHydrate and Celsius, both of which are poised to take advantage of the company’s national footprint and unique competency. This is a route to market that isn’t just for supplements anymore.

2 Thrive Market It didn’t ship beverages when it debuted. It does now. It just took in more than $100 million to keep growing. Thrive Market has some of the cream of the Whole Foods crop on board to help choose products and create programs. It’s got backing from everyone from Mark Rampolla to CAVU to Greycroft Partners. It’s got Zico, Califia, Sambazon, Orgain, and more. Don’t you want to be sold on Thrive Market? Thought so.

3 Polar Beverages This regional distributor has become even more powerful with the increasing void in the Boston market – and the growth of its own Polar Seltzer brands in its native New England market as well as down South.

4 Outside Corporate VC Maybe it started when Hormel picked up Muscle Milk two years ago, but erstwhile food manufacturers are really starting to kick the tires on beverage brands, with everyone from White Wave to 301 Inc. either investing in or showing a willingness to invest in fluids, not just solids. Add in acquisition-happy investors at Asahi and Anheuser Busch, as well as growing VC funds at Campbell’s, Kellogg’s, and more, and chances are someone will be cashing in.

5 Vermont The Green Mountain State has thrown companies for a loop this year with its encroaching GMO-labeling law. It’s been enough to drive some Coke distribution out of town and it wouldn’t be surprising to see it provoke national response before yearend. Meanwhile, though, manufacturers’ loss is label suppliers’ gain.

Say hello to better. At Boxed Water, we believe in better. Better water, better packaging, better design and better communities. A simple way to provide your customers with a better option.

Make a simple choice for better. Email us at

Photo by Joaquim Salat -



Sanavi Organic Flavored Sparkling Spring Waters

4 Pure Maple Raspberry Lemonade

Vita Coco Coconut Water

100% All Natural, Inc.

4 Pure



ATTRIBUTES: Certified USDA Organic, Kosher

ATTRIBUTES: Certified USDA Organic

PACKAGING: 500 mL Tetra Pak, 330 mL Tetra Pak, 1 L Tetra Pak

6 Organic Fruit Flavored Sparkling Spring Waters

4 Pure Simple Ingredients. 4 Pure Satisfaction

ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Kosher

Arteasan CALM

All Market Inc, DBA Vita Coco

Arteasans Beverages PACKAGING: 14 oz. Glass ATTRIBUTES: Non-GMO Project, Kosher 5-calorie infusion of tea, fruits & botanicals

Naturally electrolyterich, never-from-concentrate

Sanavi Natural Electrolyte Spring Water

Vita Coco Cafe

100% All Natural, Inc. PACKAGING: 17 oz. PET

Amy & Brian Coconut Water All Market Inc, DBA Vita Coco PACKAGING: 330 mL Tetra Pak

Sparkling Avitae

Amy & Brian Naturals

Avitae USA, LLC

PACKAGING: 1 L Tetra Pak, 17.5 oz. Can, 10 oz. Can


ATTRIBUTES: Kosher Spring Water with Natural Electrolyte Minerals

ATTRIBUTES: Kosher Electrolyte-rich coconut waterbased lattes.

ATTRIBUTES: Non-GMO Project Family Owned. 100% Pure. Never from concentrate.

Agua Fruit Essence


Agua Brands



PACKAGING: 500 mL PET, 700 mL PET, 1 L PET, 1.5 L PET, 1 gal. PET

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher


Carbonated Water + Caffeine. 5 available flavors.

AQUAhydrate® is pure, great tasting water that fuels your performance lifestyle. With 2x more electrolytes than the leading electrolyte-enhanced water and an elevated alkaline pH level, AQUAhydrate helps to balance and restore hydration levels during performance without any sugar or calories. Break the mold and live in the new generation of hydration.

Agua Brands is reinventing hydration as “The New Beverage” for today’s marketplace with great tasting and functional beverages for “water-bored” consumers who live an active lifestyle. Agua Fruit Essence is an electrolyte powered, all natural enhanced water with delicious fruit pairings that you wont want to put down. Agua Fruit Essence has zero calories, zero sugars and is available in six thirst-quenching flavors, Lemon + Cucumber, Lime + Mint Mojito, Peach + Mango, Orange + Pineapple, Cranberry + Grapefruit and Grape + Watermelon making it easy to enjoy your eight glasses of water a day. For more information on Agua Brands, please visit or follow us on, and For sales inquiries please contact


Arriba Horchata

ICONIC Protein Drink

Arriba Brands, LLC PACKAGING: 11 oz. Can Arriba Horchata is a all natural traditional Latino heritage drink with real dairy and cinnamon. Arriba contains 5 grams of Protein. Arriba comes in 11oz cans and our flavors include Original, Coffee, Chocolate, and Energy.

Lemon Ginger Black Sparkling Tea

Be Well Nutrition, Inc.



PACKAGING: 12 oz. Glass


ATTRIBUTES: Non-GMO Project, Fair Trade, Certified B Corporation

20g Grass Fed Protein; only 130 cals & 3g of sugar

A Bubbly Twist On Bhakti!

Alkazone Antioxidant Water Better Health Lab, Inc. PACKAGING: 16.9 oz. PET, 23.7 oz. PET, 50.7 oz. PET

Banjo Cold Brew Coffee Pitch Black Banjo Coffee PACKAGING: 10 oz. Glass, 32 oz. Glass ATTRIBUTES: Fair Trade 100% organic. Rich flavor notes and low acidity.


Bruce Cost Ginger Beer

BCGA Concept Corp. PACKAGING: 8.4 oz. Can ATTRIBUTES: Kosher New out of Brooklyn, Bruce Cost Ginger Beer is spicy, unfiltered and its kick comes only from 100% fresh ginger. No ginger extracts. With the fine liquors and spirits being poured these days, why mix with anything else?

Tart Cherry Rooibos Sparkling Tea Bhakti PACKAGING: 12 oz. Glass


ATTRIBUTES: Non-GMO Project, Fair Trade, Certified B Corporation

Lifestyle Superwater 9.5+ pH and Antioxidant

A caffeine-free, carbonated twist on Bhakti!

Mint Maté Sparkling Tea Bhakti PACKAGING: 12 oz. Glass ATTRIBUTES: Non-GMO Project, Fair Trade, Certified B Corporation New line of carbonated, lowcalorie beverages.

Mango Lime Matcha Sparkling Tea BARLEAYA LLC


PACKAGING: 12 oz. Glass

PACKAGING: 12 oz. Glass

A barley blend of tropical juices & exotic spices.

ATTRIBUTES: Non-GMO Project, Fair Trade, Certified B Corporation India Inspired Craft Brewed Refreshing Delicious



Black Medicine Iced Coffee

Bragg Organic Apple Cider Vinegar Pomegranate-Goji Berry Drink

Black Medicine

Volvic Natural Spring Water

Bragg Live Food Products

PACKAGING: 11 oz. Can

PACKAGING: 16 oz. Glass

Iced Coffee, Iced Latte, Iced Mocha -- Nitro!

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free

1915 Bolthouse Farms™

Brands within Reach

Califia Farms




Califia’s new RTD nut milk blends capture today’s

Volvic: Emerging from 6 layers of volcanic rocks?

Organic Apple Cider Vinegar Energy Health Drink

purjus Beet Apple Pear Juice

Bolthouse Farms

CAJ Food Products, Inc.

PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, Kosher

Enhanced Milks

PACKAGING: 16.9 oz. Glass USDA Organic, 100% juice, great beet blend


Coconut Caramel Protein Shake Chia Star PACKAGING: 8 oz. Glass ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan Fully soaked organic chia suspended in yumminess

Biotta Beet Juice

1915 Bolthouse Farms™ beverages are a new brand of organic & Non-GMO ultra-premium beverages that harken back to the year the Bolthouse family began its commercial farm operation. 1915™ Juices: With no more than 6 simple ingredients per bottle, 1915 cold-pressed organic juices contain colorful, nutrient-rich fruits and vegetables. Offerings: Romaine, Blueberry, Strawberry, Pineapple, Grapefruit, Beet, Orange, Carrot. NEW 1915™ Protein Beverages: Non-dairy protein beverages made from organic, alternative proteins including almond milk, soymilk, and pea protein. Offerings: Chocolate, Vanilla, Coffee.

CideRoad Organic Switchel CAJ Food Products, Inc. PACKAGING: 16.9 oz. Glass USDA Organic, NonGMO Project Verified, 100% Juice

CideRoad, LLC PACKAGING: 14 oz. Glass ATTRIBUTES: Certified USDA Organic Apple Cider Vinegar, Ginger, and Maple Syrup. Yum!

For more information, visit

Joia All Natural Soda

Belvoir Fruit Farms Lemonade

Boundary Waters Brands PACKAGING: 12 oz. Glass Unique Fruit, Herb & Spices; Less Sweet; Mixer


Brands within Reach PACKAGING: 250 mL Glass, 750 mL Glass ATTRIBUTES: Certified USDA Organic, Kosher Loveliness in a bottle: 100% natural or organic

Beet Performer Beet Juice with B12 CAJ Food Products, Inc. PACKAGING: 8.4 oz. Can 100% beet juice to stimulate stamina & strength

Coco Libre Chocolate Protein Coco Libre PACKAGING: 11 oz. Tetra Pak ATTRIBUTES: Certified Gluten-Free, Kosher Coconut Water / 15g of Protein / NO Added Sugar

Coco Libre Vanilla Protein

Coco Libre Coffee Protein

Coco Libre Grapefruit Sparkling Coconut Water

Coco Libre Lemon + Ginger Sparkling Coconut Water

Coco Libre

Coco Libre

Coco Libre

Coco Libre

PACKAGING: 11 oz. Tetra Pak

PACKAGING: 11 oz. Tetra Pak

PACKAGING: 12 oz. Can

PACKAGING: 12 oz. Can

ATTRIBUTES: Certified Gluten-Free, Kosher

ATTRIBUTES: Certified Gluten-Free, Kosher

ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic

Coconut Water / 15g of Protein / NO Added Sugar

Coconut Water / 15g of Protein / NO Added Sugar

Reset with NO added sugar & ONLY 20 calories!

Reset with NO added sugar & ONLY 20 calories!

Coco Libre Almond Protein

Coco Libre Original Sparkling Coconut Water

Coco Libre Cucumber + Lemongrass Sparkling Coconut Water

Coco Libre

Coco Libre

Coco Libre

PACKAGING: 11 oz. Tetra Pak

PACKAGING: 12 oz. Can

PACKAGING: 12 oz. Can

ATTRIBUTES: Certified Gluten-Free, Kosher

ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic

Coconut Water / 15g of Protein / NO Added Sugar

Reset with NO added sugar & ONLY 20 calories!

Reset with NO added sugar & ONLY 20 calories!

INVO Coconut Water - Tropical Creative Food Concepts Inc. PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher A joyful blend of pineapple, mango & passion fruit

CORE Hydration

CORE Organic

CORE Nutrition, LLC

CORE Nutrition, LLC

PACKAGING: 30 oz. PET, 24 oz. PET, 20 oz. PET


CORE Nutrition is a health and wellness company founded on science and disruptive design by leaders in the beverage and music industry. CORE® Hydration is a new premium bottled water designed to take the water drinking experience to the next level. CORE’s iconic packaging with its blue translucent overcap and white shrink sleeve label stands out from the sea of similar bottles on the store shelf while its contoured package is perfect for working out and today’s busy lifestyles. But CORE is more than just a pretty package

CORE Nutrition, makers of CORE® Hydration premium bottled water, launches its newest innovation, CORE® Organic, a USDA Certified Organic fruit infused beverage with antioxidants and only 5 calories per serving. Known for its buzzworthy premium water, CORE is breaking new ground with a first of its kind – an organic and low calorie drink that tastes great without the worry of artificial ingredients, calories or sugar. The low-glycemic CORE Organic has less than 1g of sugar per serving and contains as much antioxidants as a half cup of

– it’s ultra-purified and balanced with the perfect blend of electrolytes and minerals that complement the levels that naturally occur in the human body, resulting in a clean, crisp tasting water with the perfect pH of 7.4. Available in 30 ounce and 20 ounce wide mouth closure PET and a 24 ounce sports-cap PET, CORE’s revolutionary bottle is 100% recyclable & BPA free. CORE Music Ambassadors and investors include Katy Perry, Adam Levine, Demi Lovato, Becky G and Diplo.

blackberries. The beverage checks all the boxes – only 5 calories per serving, gluten-free, non-GMO, kosher, soy-free, vegan and certified USDA organic – thus it’s designed for any lifestyle and dietary preference. CORE Organic offers 6 unique flavors: Peach Mango, Watermelon Lemonade, Pomegranate Blue Acai, Orange Clementine, Coconut Colada and Orchard Pear.


CORE Organic is offered in a proprietary contoured wide mouth bottle that’s recyclable & BPA free.

INVO Coconut Water - Sencha Green Tea

INVO Coconut Water - Pure Organic Mucho Gazpacho

Creative Food Concepts Inc.

Creative Food Concepts Inc.



ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher

Blended with premium quality Japanese green tea

Produced from top quality, organic Thai coconuts

INVO Coconut Water - Pure Creative Food Concepts Inc. PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher Pure hydration, nothing artificial added

Culinary Collective PACKAGING: 8 oz. Glass

Evolve CytoSport, Inc. PACKAGING: 12 oz. PET ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan Plant-powered protein. Soy and dairy free.

Mucho Gazpacho is a super tasty, refreshing and nourishing vegetable beverage or cold soup, prepared with fresh ingredients from farmers in Southeast Spain. Gazpacho has a long history in Spain, and began in the hot climate of the southern region of Andalusia where local farmers and shepherds created their own cool vegetable blend to sustain their daily activities under the hot Mediterranean sun. Now Mucho Gazpacho brings these authentic, traditional recipes to you in a convenient ready-to-drink bottle. Made with whole fresh vegetables, blended with just olive oil, wine vinegar and salt, each 8 ounce bottle has 2 full servings of vegetables and 2-3 grams of fiber. Mucho Gazpacho is available in three delicious flavors – Original Gazpacho, Beets Gazpacho and Greens Gazpacho.



Crim City Soda: Renegade Root Beer

Fuji Apple DRY Sparkling

Protein On-the-Go Vanilla

KIDS Protein On-the-Go Milk Chocolate

DD Beverage Co.

DRY Soda Co.



PACKAGING: 12 oz. Glass

PACKAGING: 12 oz. Glass

PACKAGING: 1.34 oz. Pouch

PACKAGING: 0.81 oz. Pouch

Try our multipleaward winning CRIM CITY SODA!

ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher

25g Protein. Low in sugar. Just fill, shake & go!

10g Protein. Low in sugar. Real flavors kids love!

Full, Elegant & Crisp. Mix, pair, or sip solo.

DARK DOG ORGANIC Original Energy Drink

Strawberry Lemonade


KIDS Protein On-the-Go Cinnamon Roll

Dust Cutter Beverage Co.

PACKAGING: 12 oz. Can

PACKAGING: 16 oz. Can

ATTRIBUTES: Certified USDA Organic, NonGMO Project

Refreshing lemonade with sweet strawberries

Premium quality certified organic energy drinks

Diabolo All Natural French Soda

Stur Organic powder drink mix

Diabolo Beverages


PACKAGING: 16 oz. Can

PACKAGING: .35 oz. Sticks/Sleeves

Delicious, Refreshing, Low Calorie, Great Mixer!

ATTRIBUTES: Certified USDA Organic, Kosher Stur - 1st ORGANIC powdered drink mix sticks!

Cucumber DRY Sparkling

Protein On-the-Go Chocolate

DRY Soda Co.


PACKAGING: 12 oz. Can

PACKAGING: 1.34 oz. Pouch

ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher

25g Protein. Low in sugar. Just fill, shake & go!

Crisp, Fresh & Clean. Mix, pair, or sip solo.


Essentia Water

Essentia Water, LLC

Protein On-the-Go ACTIVE Milk Chocolate



PACKAGING: 0.81 oz. Pouch

PACKAGING: 0.95 oz. Pouch

10g Protein. Low in sugar. Real flavors kids love!

12g Protein + Joint Health. Low in sugar. Natural.

NatUraL cOOlErs drAw NatUraL cUstOmeRs Califia Farms is the fastest-growing Natural Brand in the Conventional Refrigerated Non-Dairy Beverage category.1 To order contact:

Source: SPINS NPI Conventional Database (includes brands with dollar sales greater than $1.5MM): Califia Farms Refrigerated Non-Dairy Beverages, 179.3% growth in dollar sales, Total 2015 vs. 2014. 1

Fentimans Ginger Beer

FulHum EarthWater PLC PACKAGING: 20 oz. PET ATTRIBUTES: Non-GMO Project, Certified Vegan

Fentimans North America

FIJI Water

PACKAGING: 9.3 oz. Glass


Botanically brewed using natural ginger root.

FulHum has natural trace minerals and +9ph

Entire Tea Matcha Green Tea Packets

Habarita Original Habanero Craft Margarita Mix

Entire Tea

Fiery Fusions, LLC

PACKAGING: .14 oz. Sticks/Sleeves

PACKAGING: 750 mL Glass

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan

ATTRIBUTES: Certified Gluten-Free, Kosher Habanero Craft Margarita Mix with real fruit juice

Portable and NonClumping Matcha Green Tea Packets

Evolution Fresh Organic Greens & Kale

Habarita Peach Habanero Craft Margarita Mix

Evolution Fresh

Fiery Fusions, LLC


PACKAGING: 750 mL Glass

ATTRIBUTES: Certified USDA Organic, NonGMO Project

ATTRIBUTES: Certified Gluten-Free, Kosher

PACKAGING: 330 mL PET, 500 mL PET, 700 mL PET, 1 L PET, 1.5 L PET

In Fiji, tropical rain slowly filters through ancient volcanic rock before collecting in a sustainable aquifer deep within the earth. Along the way, the water gathers the vital minerals that give FIJI its signature soft smooth taste, and the naturally occurring electrolytes that are significantly higher than other brands. Bottled at the source, natural pressure forces FIJI towards a sealed


delivery system and directly into the bottle. It’s the way nature intended water to be. Untouched by man. Until you unscrew the cap.

OXiGEN™ water

Formula Four Beverages (USA) Inc. PACKAGING: 20 oz. rPET, BPA free OXiGEN™ water is the premium bottled water brand of choice for health conscious consumers looking for an all-natural way to top up their oxygen levels and recover faster from physical and mental fatigue of all kinds.

Habanero craft margarita mix with peach juice

OXiGEN’s proprietary, active ingredient, ASO® (activated stabilized oxygen), delivers 1,000 parts per million of bio-available oxygen in each 20 fl. oz. bottle, setting it apart from other functional waters on the market today. (Most bottled water contains between five and 40 PPM of oxygen).

Habarita Watermelon Habanero Craft Margarita Mix

Unlike oxygen waters of the past, the added oxygen in OXiGEN water is not compressed gas, but rather a highly stable O4 molecule, so it doesn’t dissipate from the bottle when it’s opened.

Cold-pressed, HPP vegetable and fruit juice blend

Evolution Fresh Organic Green Lemonade

FIJI Water

Evolution Fresh

Fiery Fusions, LLC

PACKAGING: 15.2 oz. PET, 11 oz. PET

PACKAGING: 750 mL Glass

ATTRIBUTES: Certified USDA Organic A refreshing twist on lemonade, coldpressed & HPP


ATTRIBUTES: Certified Gluten-Free, Kosher Habanero craft margarita mix with watermelon juice

No sugar, no caffeine, no calories, and no unhealthy additives. Just delicious distilled water, stabilized oxygen and a bit of sea salt. Recover with OXiGEN™.


New Look, Same Soul.

We always strive to evolve and better ourselves not only with what’s on the inside but on the outside as well. We are excited to share our new look for both Enlightened and Classic and appreciate you being part of our family.


BANANA WAVE® bananamilk


Fresh Start Beverage Company

GoodBelly Probiotic JuiceDrink Ginjan Bros

GoodBelly by NextFoods


PACKAGING: 32 oz. Tetra Pak

PACKAGING: 12 oz. Glass Craft brewed with hops. 0 Alcohol / 0 Calories

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Vegan

A traditional West African organic ginger juice

Yummy, shelf-stable, gluten/dairy free bananamilk!



ATTRIBUTES: Certified USDA Organic, Non-GMO Project

ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher

H2OPS Sparkling Hop Water

Probiotic juice drink that helps promote digestion

Fruitations Craft Soda & Cocktail Mixer

Cold-Pressed Energy


Garden of Flavor

PACKAGING: 375 mL Glass, 1 L Glass


All natural premium mixer driving profitability.

ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Certified Vegan, Kosher, HPP

Fruitations Craft Soda & Cocktail Mixers enhance the quality, taste and authenticity of every drink it inhabits. Appealing to moms, kids and bon vivants, this lifestyle brand with bold flavors is made only with real fruit, pure cane and water, and appeals to the aspirational consumer seeking to elevate drinks for every day and every occasion. -Attractive retail packaging 6/cs 375ml -EZ to merchandise -Premium/high dollar register ring -Multiple category contributor -Secondary placements in bulk format for on premise cafes -5 flavors plus more in development Fruitations is on the shelf at Giant Foods, Whole Foods, Roche Bros., Fair Acre Farms, Bartlett’s Farm and more.

Cold-Pressed Energy fuses the power of the forest with the nutrients of the garden for energy and fuel that can only be provided by nature. Guayusa delivers 100mg of plant based energy while cold-pressed vegetables, fruits, berries and grasses provide nutrients necessary for optimal health, performance and stamina. Our living probiotic cultures support immune an digestive health while also supporting protein utilization.

Fruitations cocktails are on the menu at Wynn/Encore Las Vegas, Bellagio, The Venetian, Andiron, Envoy Boston, JakeNJoe’s, Waxys, backbar, The Smith NYC, Jane, American Whiskey, Tavern in the Square, Mel’s Burger Bars and more.

Must be Refrigerated Blends: Turmeric & Ginger, Wheatgrass, Pear & Lemon, Aronia Berries

Tasting is believing - just add Fruitations!

216-702-7991 FuelGood Protein

GO FAST! Zero Energy Drink FuelGood Protein, LLC

GO FAST! Sports and Beverage Company

PACKAGING: 8 oz. PET premium athleisure RTD protein for millenials

PACKAGING: 16 oz. Can Naturally Sweetened with Zero Calories

1051 by GOODONYA GOODONYA PACKAGING: 16 oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified B Corporation Very Low Sugar. Electrolytes + 72 Trace Minerals.


Harvest Soul Organic Sweet Green Blended Juice Harvest Soul Organic Juice PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free Fiber-rich veggie & fruits; blended, not pressed

Sparkling Ginger Turmeric Pineapple

Kona Coffee Leaf Tea - Tulsi Berry

Hawaiian Ola

Hawaiian Ola

PACKAGING: 11.5 oz. Can

PACKAGING: 11.5 oz. Can

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified B Corporation

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified B Corporation

Hawaiian Honey, Ginger, Pineapple, and Turmeric

Lightly-Caffeinated Kona Coffee Leaves+Tulsi

Sparkling Ginger Turmeric

Kona Coffee Leaf Tea Lemongrass Mint

Hawaiian Ola

Hawaiian Ola

PACKAGING: 11.5 oz. Can

PACKAGING: 11.5 oz. Can

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified B Corporation

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified B Corporation

Kauai Grown Ginger, Turmeric, and Big Island Honey

Lightly-Caffeinated Kona Coffee Leaves+Lemongrass

Hiball Sparkling Energy Waters & Organic Energy Drinks

Hiball Inc. PACKAGING: 16 oz. Can, 8.4 oz. Can ATTRIBUTES: Certified USDA Organic, Fair Trade From day one, our mission has been to create the healthiest energy drinks; free of synthetic, artificial ingredients, sweeteners or colors. We incorporate efficacious organic and fair trade ingredients whenever possible. This is better for the farmers who cultivate them, more sustainable for the planet and healthier for our customers. Our tagline says it all: It’s Good Energy. It’s how we conduct our business; from our packaging and ingredients, to our relationships with our suppliers, customers, non-profits and athletes we support. Hiball Energy uses a proprietary organic energy blend consisting of guarana, ginseng and caffeine. This is blended withVitamins B3, B5, B6 and B12. Hiball can be found nationally at retailers including: Whole Foods Market, Safeway, Kroger, Raleys, Stop & Shop, Earthfare, The Fresh Market, King Soopers, Fred Meyer, Ralphs, Bristol Farms, Lifetime Fitness, Target, New Seasons and online at & shop.hiballer. com. @hiballenergy on instagram/faceboook

Alta Palla Organic Sparkling Juices

Hiball Energy Cold Brew Coffees & Protein Energy Drinks

Hiball Inc.

Hiball Inc.

PACKAGING: 12 oz. Can

PACKAGING: 12 oz. Can, 8.4 oz. Can, 16 oz. Can

ATTRIBUTES: Certified USDA Organic, Fair Trade

ATTRIBUTES: Certified USDA Organic, Fair Trade

Introducing Alta Palla! From the makers of Hiball Energy, Alta Palla (Italian for “high ball”) is a line of refreshing, caffeine free organic and fair trade certified sparkling juice beverages. We craved something simply delicious that was organic and fair trade and couldn’t find it anywhere. So we decided to make it ourselves. Bonus; our kids can drink them, they pair nicely with food, are perfect for anytime of day refreshment AND they are great as mixers for adults. Alta Palla All Day!

From day one, our mission has been to create the healthiest energy drinks; free of synthetic or artificial ingredients, sweeteners or colors. We incorporate efficacious organic and fair trade ingredients whenever possible. This is better for the farmers who cultivate them, more sustainable for the planet and healthier for our customers. Our tagline says it all: It’s Good Energy. It’s how we conduct our business; from our packaging and ingredients, to our relationships with our suppliers, customers, non-profits and athletes we support. Hiball Energy products are sold nationally at Whole Foods Market, Kroger, Fred Meyer, King Soopers, Ralphs, Safeway, The Fresh Market, Earthfare, New Seasons, Bristol Farms, Stop & Shop, Vitamin Shoppe, Lifetime Fitness, Target and online at and shop. Follow Hiball Energy on Twitter/Instagram @hiballenergy



High Brew Cold Brew Black & Bold

HFACTOR Hydrogen Rich Water

High Brew Coffee

Hyedge, Inc

PACKAGING: 8 oz. Can

PACKAGING: 11 oz. Pouch

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan, Fair Trade

Ice River Springs Sparking Spring Water

Ice River Springs

HFACTOR is purified water, infused with hydrogen!

2 X Caffeine Low Sugar Low Acidity Bold Flavor

Humm Kombucha

Humm Kombucha LLC PACKAGING: 14 oz. Glass ATTRIBUTES: Certified USDA Organic

What started as best friends brewing one gallon of kombucha in their kitchen is now a nationally recognized brand available in more than 20 states with fans who call themselves Humm-sters. Often called the “Gateway” Kombucha; kids love it, moms are thrilled about it, and it’s the official kombucha of the Seattle Seahawks! Look for Humm across the country in 2016! Blueberry Mint - Whaaat? Does that even make sense? Don’t worry, your mouth will get it Pomegranate Lemonade - Sweet, sour and delightful, this is one of our most popular varieties Strawberry Lemonade - Our spin on this familiar favorite is as sweet and light as a picnic blanket Mango Passionfruit - This bottle should come with a lei and a hula dress! Lemon Ginger - When life gives you lemons, drink kombucha! Apple Sass - Fire up with this cayenne and cinnamon-spiced concoction Coconut Lime - Put the lime in the coconut and drink ‘em both up! Chai - Full of aromatic Indian spices and herbs to tantalize your taste buds Hint® Fruit Infused Water

Asian Pear Ginger

Hint, Inc. PACKAGING: 16 oz. PET ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher Hint Fruit Infused Water - No Sugar or Sweeteners


Kombucha Wonder Drink PACKAGING: 8.4 oz. Can Primary Function: Gut Health and Antioxidants

IGZU Bamboo Leaf Tea

IGZU PACKAGING: 16 oz. Glass ATTRIBUTES: Certified USDA Organic, Kosher IGZU brings to market the world’s first bottled Bamboo Leaf Tea. Our debut SKUs showcase elevated flavor profiles - Elderflower Citrus, Lavender Peach, and Hibiscus Blackberry - resulting from our simple and pure brewing process which marries the inviting taste of bamboo with unique botanicals. Sweetened with 10 grams of organic cane sugar, each bottle is only 40 calories, and USDA Certified Organic. When we created IGZU, we asked ourselves what we could do to create the most sustainable beverage possible by using arguably the most sustainable crop on the planet, bamboo, as our core ingredient. The result is a healthful and great tasting tea unlike any other. We take this mission of sustainability further by donating 1% of all sales (not just profits) to a selected group of partners committed to the preservation of our planet. By utilizing bamboo in a new way, today’s conscious consumer is quickly connecting with IGZU’s focus on sustainability as a core ingredient and mission.

Matcha LOVE

TEAS’ TEA Organic

ITO EN (North America) INC.

ITO EN (North America) INC.

PACKAGING: 16.9 fl oz. PET, 5.2 oz. Can

ATTRIBUTES: Certified USDA Organic, Non-GMO Project

ATTRIBUTES: Certified USDA Organic, Non-GMO Project

Taking a modern take on an ancient ritual, Matcha LOVE celebrates the authentic taste and restorative powers of Japan’s famed green tea powder-matcha. Brewed with premium green tea, Matcha LOVE offers the vitality of consuming the entire tea leaf with a natural energy boost and fresh umami taste. Authentically brewed with 100% pure Japanese matcha, Matcha LOVE is available in Organic Non-GMO unsweetened flavors with 350 mg of Catechin Tea Antioxidants and Vitamin C. With Traditional, Ginger, Vanilla and Matcha + Coconut Water flavors in BPA Free recyclable bottles and convenient no fuss cans, the innovative Matcha LOVE leads the trend in all things Matcha. The award-winning line is not only healthy and delicious, but offers a pure Matcha experience without the traditional preparation of this revered green tea powder. Ceremonial and culinary matcha powder is also available for wholesale food service.

Award-winning TEAS’ TEA is authentically brewed from meticulously sourced premium loose leaf teas from USDA Organic Certified tea farms. With a distinct clean finish and purity of taste of the tea leaf, TEAS’ TEA is available in unsweetened and lightly sweetened (80 calories). Rich in tea antioxidants, Catechin and Vitamin C, TEAS’ TEA offers a delicious and refreshing experience with a true taste of fresh brewed tea. Packaged in convenient 16.9 fl oz recyclable BPA Free PETE bottles. Delicious flavors of Lemon Mint Green Tea, Ginger Peach Black Tea, Pomegranate Blueberry, Hibiscus, Fuji Apple Black Tea, Mango Yuzu Green Tea



Kona Deep - Deep Ocean Water

The Original Hawaiian Coffeeberry® FRÏSA Black Currant Rosehip Juice

SuperNaturals Meyer Lemon & Blackberry

Kona Deep

KonaRed Corporation

Kristian Regale Inc.




PACKAGING: 250 mL Glass

PACKAGING: 0.08 oz. Powders

ATTRIBUTES: Certified Gluten-Free, Certified Vegan

ATTRIBUTES: Certified Gluten-Free, Kosher

ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher

Deep ocean water rich in natural electrolytes

All-Natural Sparkling Botanical Beverage

Natural beverage delivers caffeine & antioxidants

Aloe Gloe

La Colombe Draft Latte


Refreshing, preservative free natural beverage.

LIVE Kombucha Revive Rootbeer

La Colombe Coffee Roasters

PACKAGING: 15.2 oz. PET, 1 L Tetra Pak ATTRIBUTES: Certified USDA Organic, Kosher

PACKAGING: 9 oz. Can

Aloe Gloe is USDA organic Aloe Vera water


Aloe Gloe is the premium Aloe Vera water that aides in your immunity, digestion and skin. Aloe Gloe is certified USDA organic, gluten free, pulp free, and preservative free.

Frothed Milk. Espresso. No Sugar Added.

Our organic Aloe Vera is delicately harvested to protect the bioactive components of the Aloe Vera plant’s inner leaf. Each bottle of Aloe Gloe contains more than 200 biologically active amino acids, vitamins, antioxidants, enzymes and minerals to help you Gloe from Within.

LIVE Soda, LLC PACKAGING: 12 oz. Glass ATTRIBUTES: Certified USDA Organic, NonGMO Project Real Soda Taste RAW KOMBUCHA. Be Well, Drink LIVE!

LOFT Hemp-Infused Herb Tonics

LOFT PACKAGING: 12 oz. Glass

Flavors include Crisp Aloe, White Grape, Lemonade and Coconut.

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher, Certified B Corporation The First Functional Herbal Hemp Tonic – with a Sparkling Touch.

KonaRed RTD Cold Brew Coffee

FRÏSA Elderflower

KonaRed Corporation

Kristian Regale Inc.

PACKAGING: 12 oz. Glass

PACKAGING: 250 mL Glass

ATTRIBUTES: Certified Gluten-Free, Certified Vegan

ATTRIBUTES: Certified Gluten-Free, Kosher

RTD Kona Estate grown craft cold brew coffee

All-Natural Sparkling Botanical Beverage

LOFT captures the spirit of an urban revolution. An herbal tonic with the restorative, mood-enhancing benefits of hemp and other botanicals – artisan crafted for deliciously balanced flavor. Born in Brooklyn lofts, where dreams of a new generation come to life every day. LOFT offers refuge for stressed, overworked, and under-rested people, through its combination of synergistic herbs, terpene blends and mind-and-body nourishing hemp extracts. The company infuses highly absorbable, non-psychotropic, whole hemp plant extracts in each LOFT beverage for anyone seeking a ‘lift’ from the cannabis sativa plant, without the risk of increased anxiety or drowsiness. Free of THC. Legal in all 50 states. Yerba Maté | Peppermint | Lemon Peel: Be alert, focused and centered Green Tea | Passionflower | Curcumin: Be charged, inspired and energized Chamomile | Hibiscus | Lemon Balm: Be rested, rejuvenated and repaired


LIVE Sparkling Drinking Vinegars Tart Cherry

Organic Beet Juice with a Hint of Ginger


Love Beets

PACKAGING: 12 oz. Glass

PACKAGING: 14 oz. Glass

ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic

An effervescent elixir made delightfully familiar

Full of powerful antioxidants and nitrates!

Lori's Original Organic LemonGrass Lite

Komodo Natural Energy Drink

Lori's Original Lemonade PACKAGING: 16 oz. Glass

Lubinco LLC. PACKAGING: 12 oz. Can Komodo Energy Drink

ATTRIBUTES: Certified USDA Organic Sweet and smooth real lemon juice and lavender tea

Mamma Chia Organic Chia Energy Beverages

Mamma Chia PACKAGING: 10 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher, Certified B Corporation Energize your day with Mamma Chia Organic Chia Energy Beverages that combine the nutritional powerhouse of chia, with the natural energy source of Guayusa. Chia Energy Beverages deliver the benefits of Omega-3s, complete protein and fiber with the pure energy of Guayusa to naturally provide vitality, energy and strength to power your soul’s purpose. Each bottle of Mamma Chia Organic Chia Energy offers 2500mg Omega-3s, 4g Complete Protein and 6g of Fiber, along with 90mg of Natural Caffeine – as much as a cup of coffee – without the jitters or crash. Lightly sweetened, these beverages deliver a truly refreshing drinking experience! PRODUCTS: Blackberry Blast, Cherry Charge, Grape Power and Raspberry Razz.

Mamma Chia Organic Chia & Greens Beverages

Mamma Chia Organic Chia Vitality Beverages

Mamma Chia

Mamma Chia

PACKAGING: 10 oz. Glass

PACKAGING: 10 oz. Glass

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher, Certified B Corporation

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher, Certified B Corporation

Mamma Chia Organic Chia & Greens combines the nutritional powerhouse of chia with organic power veggies, including kale, spinach, broccoli, spirulina, barley grass, and wheatgrass to provide a delicious, refreshing, on-the-go beverage. Blending simple, yet delicious ingredients, these beverages offer category-leading nutrition with an entire day’s worth of Omega-3s, 28% RDA of fiber and one of the lowest amounts of sugar on the shelf. Chia & Greens Beverages are available in four tasty flavors including Grateful Greens (Kale & Mint), Joyful Greens (Ginger & Lemongrass), Love Greens (Beet & Ginger), and Soulful Greens (Cayenne & Lemon). Mamma Chia is a Certified B Corporation, a member of 1% for the Planet and a founding member of Slow Money. Mamma Chia donates one percent of sales to support farmers, community groups and organizations that build healthy local food systems.

Mamma Chia is the category innovator and creator of the first-to-market chia beverage. Mamma Chia Vitality Beverages are available in 7 tasty flavors. Lightly sweetened, each bottle of Mamma Chia contains more than an entire day’s worth of Omega-3s (2500 mg), 25% RDA of fiber, four grams of complete protein and 95 mg of calcium, plus valuable minerals. Award-winning Mamma Chia is a conscious and sustainable company with a mission to share the Magic of Chia® by offering delicious, nutrient-rich, organic foods and beverages powered by chia. PRODUCTS: Blackberry Hibiscus, Cherry Lime, Coconut Mango, Cranberry Lemonade, Guava Mamma, Raspberry Passion and Strawberry Lemonade. BEVNET MAGAZINE JULY-AUGUST 2016


Yerba Maté Energy Brew

Mellow Mood

Mooala Almondmilk - Original

Mooala Cold Brew + Almondmilk Whipped Mocha

Marley Beverage Co.


Mooala Brands, LLC

Mooala Brands, LLC

PACKAGING: 16 oz. Can

PACKAGING: 8.4 oz. Can



ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher

35 calories per can; no artificial sugars

ATTRIBUTES: Certified USDA Organic, Kosher

ATTRIBUTES: Certified USDA Organic, Kosher

Real roasted almonds & honey. Only 6 ingredients.

Creamy and dairyfree. Real cocoa. 90 calories.

Natural Relaxation Teas & Sparkling Waters

One Drop

trimino protein infused water Marley Beverage Co. PACKAGING: 12 oz. Can ATTRIBUTES: Certified Gluten-Free, Kosher Premium RTD Coffee made with Bold Jamaican blend

Mooala Bananamilk - Original

Miami Bay Beverage, LLC PACKAGING: 16 oz. PET 7g whey protein, B-vitamins, essential amino acids

Mango Turmeric

Mooala Brands, LLC

NessAlla Kombucha


PACKAGING: 16 oz. Glass

ATTRIBUTES: Certified USDA Organic, Kosher

ATTRIBUTES: Certified USDA Organic

Nut-free, dairy-free, and vegan-friendly milk alt.

NessAlla Kombucha's lucious new flavor!

Yerba Maté Energy Brew



NOOMA Organic Electrolyte Drink

PACKAGING: 8.4 oz. Can

PACKAGING: 500 mL Tetra Pak ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Kosher We made NOOMA to hydrate the doers and pursuers of the world. Yoga, CrossFit, run clubs, spinning, boot camps and on and on. They’re everywhere. To appeal to this audience, we kept the formula simple and clean. It’s a drink with a light, natural taste that everyone loves after a sweat.

MatéBros is the cleanest and simplest energy drink currently on the market! The product was created by elite athletes in search of a natural energy alternative and has since been providing people with energy for a healthy lifestyle. Boasting only five all-natural ingredients, MatéBros provides better-for-you energy without the carbonation and without the crash. Our secret? Yerba Maté - a South American community-oriented tea known for its health benefits and energy properties. MatéBros is an emerging brand in the retail space, but also offers a monthly subscription to support an active lifestyle. In leu of US Olympic gymnast, Samuel Mikulak’s (co-founder/ ambassador) journey to the Rio Summer Olympic Games, the first 24-pack is 30% off and can be ordered through OR Find us on Amazon! To become a distributor of MatéBros send your inquiry to: To become a subscriber of MatéBros follow the link above and hit order now!


Every drink is organic, non-GMO, paleo friendly and gluten-free. There’s only 20 calories, no sugar added or preservatives and is packed with rehydrating electrolytes. NOOMA has 10X less sugar and nearly 6X less calories than traditional sports drinks. It also has all of the certifications today’s health conscious consumer is looking for, making NOOMA an electrolyte drink that stands above the rest. Distribution has been kept tight to develop the product and brand. We’re now looking to take the next steps to grow. NOOMA flavors: Blueberry Peach, Cherry Lime, Chocolate Mint and Mango. SRP: $1.99-$2.49 For more info call 216-374- 1456, visit or email

NOA Relax & Focus NOA Potions PACKAGING: 314 mL PET Natural with no preservatives, 60 cal per bottle.

O2living Cold Pressed Juice

Organic Fuel


Organic Valley

PACKAGING: 16 oz. PET, 12 oz. PET


ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher

ATTRIBUTES: Certified USDA Organic, Fair Trade, Kosher Organic Milk Protein Recovery Shake

Nth Degree Sports Drink

Organic Balance

Nth Degree Innovations PACKAGING: 16 oz. PET Made with No artificial colors,flavors or sweetner

Organic Valley PACKAGING: 11 oz. PET

Certified Organic Cold Pressed Juice WE NEVER ADD WATER OR SUGAR TO OUR JUICES. - O2living is a healthy living lifestyle brand, dedicated to a culture of health and wellness. We live out this mission with our cold-pressed, organic juices. For the first time ever, we’re offering all four organic fruit and vegetables juices in both a 12 ounce and 16 ounce! All O2living juices are created fresh in our local plant with certified organic fruits and vegetables NEVER adding water or sugar! Our cold-pressing process maximizes the nutrients and minerals from all of the fruits and vegetables and gives our juice the freshest taste possible.

ATTRIBUTES: Certified USDA Organic, Fair Trade, Kosher Organic Milk Protein Shake, Nutrition on the Go

O2living Healthy Cafe’s and Yoga Studios help us live our lifestyle brand. Liovi Probiotic Drink NuBiome, Inc. PACKAGING: 8 oz. Tetra Pak Cultured with the powerful B-30892 probiotic

Organic Wheatgrass Beverage Nutriblade PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free America's first & only organic wheatgrass beverage

Obi Soda

Good to Go

Obi Probiotic Soda, LLC

Organic Valley

PACKAGING: 12 oz. Glass


ATTRIBUTES: Certified USDA Organic A delicious and organic low calorie probiotic soda Obi Probiotic Soda is made from raw, probiotic water kefir, organic juices and a proprietary organic stevia. Obi contains 20 kinds of living water kefir probiotics that can help support digestive and immune health. With less than 5g of sugar and 20 calories per bottle, Obi is smooth and delicious without the use of artificial sweeteners or flavors. It’s also Certified USDA Organic and gluten/caffeine/dairy-free. Obi is available in four refreshing flavors: Tart Cherry Vanilla Bean, Meyer Lemon & Lime, Organic Root Beer and Valencia Orange & Grapefruit.

ATTRIBUTES: Certified USDA Organic, Fair Trade, Kosher Organic lowfat milk in a grab-n-go bottle

Zenify Phi Drinks, Inc PACKAGING: 12 oz. Can ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Kosher Natural Stress Relief, 50 Calories, Non-GMO



Sparkling Mojito

Zenify Zero Sugar

REBBL • Turmeric Golden-Milk

Organic Birch Water - Original

Phi Drinks, Inc

Powell & Mahoney


Säpp Birch Water

PACKAGING: 12 oz. Can

Refreshing, crisp, and lightly sweetened.


PACKAGING: 10.2 oz. Glass

ATTRIBUTES: NonGMO Project, Kosher

ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic

Natural Stress Relief, Zero Sugar, 10 Calories

Whole turmeric root, coconut-milk & honey

Sriracha Bloody Mary

Rau Chocolate Semi-Sweet

Powell & Mahoney

Rau Chocolate

Award winning Sriracha made from natural ingredien

PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade Organic, dairyfree, superfood chocolate drinks


Probitonix - Cucumber Lemon Mint Powell & Mahoney


Award winning Margarita made from natural ingredie

PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, Certified Vegan, Kosher Cucumber Lemon Mint Probiotic Water

Ginger Beer

Real Water

Red Jacket Black-N-Blue Stomp

Red Jacket PACKAGING: 12 oz. PET, 32 oz. PET Emerald green matcha for calm, focused energy. For over 50 years, Red Jacket has set the standard in cold pressed juice. With continued focus on responsible farming and sustainability, Red Jacket operates a LEED certified pressing facility, powered by 100% GREEN energy, right on the orchard. Red Jacket showcases the very best of New York State farming with its premium line of STOMPS; small batch, artisanal nectars made with naturally functional fruits, native to the Finger Lakes Region. This year Red Jacket is giving their classics, “Apricot” and “Tart Cherry”, a whole new look along with the introduction of the “Black-N-Blue Stomp”. Blackcurrants and blueberries give this cold pressed nectar its luxurious deep blue hue. And as you’ve come to expect, our stomps are unfiltered to maintain antioxidant levels superior to clarified juice, and contain 100% fruit juice - we never add water, sugar or preservatives of any kind. Wild Berries Rooibos Tea

Powell & Mahoney

Real Water

Rooibee Red Tea

Perfectly carbonated & sweetened with cane sugar

Alkalized bottled water infused with negative ions

PACKAGING: 16 oz. PET ATTRIBUTES: Certified USDA Organic, Kosher Delicious, naturally caffeine-free rooibos tea.

Scheckter's Organic Energy Scheckter's Organic Beverages, Inc PACKAGING: 8.4 oz. Can ATTRIBUTES: Certified USDA Organic, NonGMO Project, Fair Trade All natural organic energy drinks



Dram Herbal Pine Soda


Rocky Mountain Soda Co./Oogave Organic Soda

PACKAGING: 500 mL Tetra Pak

PACKAGING: 12 oz. Glass, 3 gal. Bag in a box

Environmentally responsible water packaged in a carton made of roughly 70% paperboard, a renewable resource. Our water is reverse osmosis filtrated from community water sources, and our paperboard is made from selectively harvested trees that regrow naturally. Simply put, our carton is better for the environment than plastic bottles.

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher

RETHINK Water is also BPA-free, making it the better choice for you and your family, too. Our mission is simple: Delicious water. Reduce plastic. Give back to the world we love. For more information please contact Kendall Bair at 410-370-8520 or, or visit our website at You can also find us on Facebook, Twitter, Instagram, and LinkedIn.

Since 2008, our company has been making great tasting small batch sodas. We make our sodas for people who don’t like the ingredients found in ‘industrial’ pop. We use only the highest quality organic and all natural ingredients. All of our ingredients are pronounceable and can be counted on one hand. We strive to find an equilibrium with flavors and sweeteners resulting in perfectly balanced beverages. Even the most discerning palates are sure to love our flavors. We offer a huge selection from our three brands that can complement any type of beverage program. Rocky Mountain Soda is our all natural, non-GMO Cane sugar soda; Oogave Organic Soda is our Certified Organic, low glycemic, Agave Nectar soda; and Dram Drinks we bottle for Dram Apothecary as a RTD version of their popular bitters and syrups. People still enjoy soda, and you can feel good about selling them ours. Try one served chilled, or get creative and use one in your favorite mixed drink. Cheers! Visit us online at:,, and

Revive Kombucha

Salud Refresco

Revive Kombucha

Salud Beverages LLC

PACKAGING: 11 oz. Glass

PACKAGING: 12 oz. Glass

ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade

ATTRIBUTES: Fair Trade Salud Refresco is an all natural line of Mexican-style sparkling beverages made with Organic Fair Trade cane sugar! Fair Trade certified by Fair Trade USA, made with at least 85% Organic ingredients, and contains 25% less sugar and calories than conventional sodas.

Revive Kombucha is a family-owned kombucha brewery located in Sonoma County, CA. We develop our own unique recipes, brewing techniques and probiotic cultures and pride ourselves on our craft-brew approach to Kombucha. Our product is certified USDA Organic, Non-GMO Project Verified and CCOF Fair Trade Certified. We have 8 unique flavors: The OG- A black tea brew, smooth and crisp, with a craft cola feel Free Ride- A clean, crisp caffeine-free kombucha with hints of cherry Up Beat- A revolutionary blend of coffee and kombucha, our afternoon jam Solar- An energizing blend of yerba mate and ginger Ascend- A thirst quenching white tea brew and our lowest sugar offering Campfire- A toasty, smoky and clean genmaicha tea brew Open Mic Series- A rotating line-up of delicious brews. We bring a new limited-edition flavor to market every few months Tropic Wonder- An earl grey brew with orange peel, complex citrus and cayenne. Seasonally available March through October

Salud Refresco was born from a love of authentic Mexican and tropical beverages as well as a constant search for products that aren’t filled with things most people don’t want like artificial preservatives, chemicals, and colors. At Salud, we use only all natural ingredients, NO artificial preservatives, NO artificial colors and NO high fructose corn syrup. We also source only Organic Fair Trade cane sugar to better the environment and some of the communities that inspire this very product. And the flavor makes us we have found paradise. We hope you enjoy it as much as we do. ¡Salud! BEVNET MAGAZINE JULY-AUGUST 2016


Sipp Sparkling Organics Sipp Eco Beverage Co., Inc. PACKAGING: 10.5 oz. Can ATTRIBUTES: Certified USDA Organic, Kosher Sparkling organic blood orange, lime, and jalapeno

Slingshot Slingshot Foods PACKAGING: 12 oz. PET Yogurt Protein Drink with a crunchy shot

Steaz Cactus Water

Steaz Iced Green Tea

Steaz-Healthy Beverage LLC

Steaz- Healthy Beverage LLC

PACKAGING: 12 oz. Can ATTRIBUTES: Certified USDA Organic, Certified Vegan, Fair Trade, Kosher Try the newest beverage from Steaz, the nation’s number one selling organic iced green tea beverage company! Steaz Cactus Water uses organic prickly pear cactus juice to make a delicious and healthy new drink that’s light, refreshing, and loaded with health benefits. Combined with organic green tea, Steaz Cactus Water is the only certified organic cactus water product currently on the market.

PACKAGING: 16 oz. Can ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Certified Vegan, Fair Trade, Kosher New Steaz flavors Jasmine Hibiscus & Lemon Ginger

Blue Dream Suja Juice

Steaz Cactus Water is highly functional, too. Prickly pear is the only fruit which contains all 24 known betalains, which are powerful and beneficial antioxidants. It’s naturally low in sugar and calories (as few as half the calories in coconut water), hydrating, and reduces inflammation.” With three flavors at launch – Original Cactus Water with Green Tea, Cactus Water with Cucumber and Green Tea and Cactus Water with Starfruit and Green Tea – Steaz offers consumers a variety of options that taste good, do good and make your body feel good all at once.

ALO Drink

Bowery Coffee Co.

SPI West Port, Inc.

Stratus Group

PACKAGING: 16.9 oz. PET, 330 oz. PET, 50.7 oz. PET

PACKAGING: 10.5 oz. Glass, 32 oz. Glass


Cold brew coffee in 5 RTD flavors & 3 concentrates

ALO Drink is the #1 brand of R-T-D aloe vera beverages in the U.S. natural channel. All ALO Drink varieties are made with real aloe vera—straight from the leaf, never from powder. ALO Drink is Non-GMO Project verified, gluten-free, fat-free, and contains no artificial colors, flavors, or preservatives. ALO comes in four distinct lines. The ALO Original line contains nine unique flavors in 16.9 oz. bottles, with select varieties in 33 oz. and 50.7 oz. bottles. The ALO Pulp Free line contains the four fan-favorite flavors of the Original line with the pulp blended down for smoother sipping, all in 16.9 oz. bottles. The ALO Light line contains three unique flavors with half the sugar and half the calories of the Original line, all in 16.9 oz. bottles. For more information, please look us up on the web at or email us at info@


PACKAGING: 160z oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Kosher Organic blueberry almond milk with cinnamon and va









Proprietary MetaPlus® Blend For Thermogenic Energy BURNS BODY FAT BURN 100 + CALORIES




NO Sugar NO Aspartame NO High Fructose Corn Syrup NO Preservatives NO Artificial Colors or Flavors Very Low Sodium CARBONATED p: 866-423-5748


Winner of 16 International Awards †

Celsius alone does not produce weight loss in the absence of a healthy diet and moderate exercise. In a 10 week clinical study published in the Journal of International Society of Sports Nutrition, with sedentary men and women, the group who drank one Celsius per day experienced Significantly Better Results.



Summit Spring Water

Essence of Water

Essence of Peach

Veri organic & low calorie soda

Summit Spring Water, Inc.

Talking Rain Beverage Company

Talking Rain Beverage Company

The Veri Soda Company

PACKAGING: .5 L Biodegradable PET Bottle, .7 L PET, 1.0 L PET, 1.5 L PET



PACKAGING: 12 oz. Can



Maine Spring Water

True to its uncompromisingly great taste.

This flavor will charm your taste buds.

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Vegan, Kosher The World’s first Organic & Low Calorie Craft Soda

Essence of Tangerine

LIFEAID Beverage Co.

Supplement Your Lifestyle PACKAGING: 12 oz. Can, 4 oz. Pouch ATTRIBUTES: Targeted Supplements, No Artificial Colors, Flavors or Sweeteners, Certified Gluten Free, Paleo Friendly

Talking Rain Beverage Company

Thea's English Standard Tea


PACKAGING: 16 oz. Glass


Tastefully Brewed Sugar and Calorie Free Iced Tea

Delivers a tartness to delight to the taste buds.

LifeAID Beverage Company is a leading manufacturer of premium, healthy and convenient nutritional products for your active lifestyle. Sold in over 7,000 locations. Selling over 1,000,000 cans per month.

Just Chill Zero: Ginger

Each RTD product contains a unique supplement profile & functionality with a great tasting flavor. All cans have just 45 calories, no artificial colors, flavors or sweeteners, are certified gluten free and paleo friendly. FitAID - Recover: Clean Post Workout Recovery; BCAAs, Glutamine, Turmeric, Vit D & CoQ10 FocusAID - Focus: The Natural Evolution of Energy Drinks; Nootropics, Yerba Mate, Green Tea LifeAID - Thrive: The Daily Vitamin Supplement Drink; Turmeric and Anti-Oxidants PartyAID - Restore: Feel Good Tonight and Tomorrow; 5-HTP, Electrolytes and Milk Thistle TravelAID - Immunity: Boost Your Immune System; Echinacea, Vit D, Vit C, Zinc and Ginger GolferAID -Perform: Drink Well Play Well; Glucosamine, Turmeric, MSM, B Complex, Caffeine Free FitAID Pouch - Fuel: The ideal on-the-go or pre workout snack containing a perfect blend of balanced macros; 12 grams of grass fed whey protein, quality organic carbs (sweet potato, banana, apple, kale, chia), BCCAs & Omega 3s—all without any artificial colors, flavors or sweeteners; Tart-Apple Banana flavor Sweet'tauk Lemonade

Essence of Lemon Lime

Sweet'tauk PACKAGING: 12 oz. PET, 32 oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Vegan, Kosher, Certified B Corporation POSITIVELY TART! Half the sugar. HPP


Thea's English Standard Tea

Organic True Almondmilk

The Chill Group, Inc

Three Trees

PACKAGING: 12 oz. Can


The first ZERO calorie JUST CHILL with real ginger

ATTRIBUTES: Certified USDA Organic, NonGMO Project, Kosher 100% Clean. Nourishing. 2 Ingredients

Pickle Juice Sport

Tickle Water Green Apple Naturally Flavored Sparkling Water

Talking Rain Beverage Company

The Pickle Juice Company



Tickle Water PACKAGING: 8 oz. PET

ATTRIBUTES: Kosher Perfect harmony of citrus and refreshing goodness.

Proven to stop and prevent muscle cramps.

ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher 100% naturally flavored sparkling water for Kids

10 0% n a t u r a l

Brew Dr. Kombucha

Up Mountain Switchel Original 12oz Drink

Townshend’s Tea Company PACKAGING: 14 oz. Glass ATTRIBUTES: Certified USDA Organic Brew Dr. Kombucha is authentic, 100% raw and organic kombucha made by a tea company. Production is done entirely in-house, from leaf to bottle, using the same great tea blends that Townshend’s serves to guests at the company’s chain of seven teahouses. The result is the absolute best-tasting kombucha on the market. The flavors are clean and balanced--neither overwhelmingly vinegary nor cloyingly sweet. And as no juices or other flavors are added at the time of bottling, Brew Dr. is truly 100% raw, containing the most naturally occurring probiotics as possible. The line of nine flavors features unique recipes like Citrus Hops, Superberry, and Clear Mind (featuring rosemary, sage and mint). A custom stubby bottle and clean label design make the bottles a sharp addition to store shelves. Brew Dr. is available through UNFI, KeHE, DPI, Columbia Distributing, Haddon House, and a growing DSD network across the U.S. In Canada the company’s products are available from Horizon and UNFI Canada.

Ultima Replenisher

Up Mountain Switchel

VOSS of Norway

PACKAGING: 12 oz. Glass

PACKAGING: 375 mL Glass


ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Kosher

Made w/ vegan, gluten free, & organic ingredients

All Natural Unsweetened Tangerine Lemongrass

VOSS Flavored Sparkling

PACKAGING: 2.4 oz. Sticks/Sleeves ATTRIBUTES: Certified Vegan Zero sugar, zero calories, nothing artificial.

Syfo Naturally Flavored Sparkling Waters Universal Beverages Inc PACKAGING: 10 oz. Glass, 1 L PET, 2 L PET ATTRIBUTES: Certified Gluten-Free, Kosher R/O purified Unsweetened fruit essence PG/BVO Free

Vuka Natural Energy Drinks

VOSS of Norway

Vuka, LLC

PACKAGING: 375 mL Glass

PACKAGING: 16 oz. Can

ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Kosher

NEW flavors and NEW packaging!

All Natural Unsweetened Lemon Cucumber

Uncle Matt’s Organic Product Lines Ultima Health Products

VOSS Flavored Sparkling

Wai Koko Coconut Water

Uncle Matt’s Organic

Wai Koko Beverage Company

PACKAGING: 16.9 oz. PET, 59 oz PET ATTRIBUTES: Certified USDA Organic

PACKAGING: 17.5 oz. Can, 8.5 oz. Can

Uncle Matt’s Organic Juices Uncle Matt’s Probiotic Fruit Infused Waters Uncle Matt’s Organic’s flagship Organic Orange juice is America’s best selling organic OJ. Based on a fourth generation family recipe, it has a fresh squeezed taste with no flavor packets. Our newest probiotic orange juices take functional to a new level. Our Organic Orange Turmeric contains 500mg of turmeric per serving plus 1 billion CFUs of GanedenBC30 probiotic. Our reduced-calorie Orange Coconut juice is 40% less sugar & 36% less calories than regular OJ and also contains probiotics. New to the Uncle Matt’s family are our new line of fruit-infused, probiotic waters with real peel. These refreshing, high pressure protected waters contain probiotics and all are 10 calories and 2 grams of sugar or less. Available in lemon, orange & grapefruit flavors, the organic peel inside contains a bevy of antioxidants including hesperidin. As with all of Uncle Matt’s products, these fruit-infused waters are certified organic and available nationwide via UNFI.


ATTRIBUTES: Non-GMO Project 100% Pure Coconut Water

WellWell WellWell LLC PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project Vital Hydration For A Life In Motion


Wild Hibiscus Natural Flower Products

WANU Water, Inc.

Wild Hibiscus Flower Company



ATTRIBUTES: Certified Vegan, Kosher WANU is the first-ever nutrient infused bottled water, packed with 12 essential vitamins and nutrients, including 6 grams of non-GMO fiber. Low calorie and free of sugar or artificial sweeteners, WANU’s clean hydration embodies the core components of a healthy diet: WAter + NUtrition. WANU is naturally sweetened with a monk fruit/stevia blend, and is currently available in five (5) flavors: Kiwi Cucumber, Watermelon Raspberry, Peach Passion, Dark Cherry, and Strawberry Serrano Lime.

Delicious and easy to use products for cocktail and food applications made from butterfly pea flowers, hibiscus and roses. Create a stunning talking point on any menu or cocktail program. Retail and food service formats available and ships from 7 warehouses across North America. Minimal ingredients used (averages 2 per product) with long shelf life. All flowers and ingredients clear of pesticides and chemicals with only sustainable farming practices used. Truly hand made green and clean products.

WANU’s 16 oz. custom bottle encourages active consumers to hydrate on the go, with a design sculpted to fit naturally in the palm of one’s hand. Each bottle of WANU is BPA-free and is produced using aseptic processing, resulting in a clean, refreshing beverage. WANU is currently available in select retailers throughout Southern California and Vitamin Shoppe nationwide.


Beyond Alkalinity...alkaline water infused with negative (-) ions. Infused with antioxidant electrons. Helps remove acidic toxins. Experience increased cellular hydration. pH Balance Chart



most bottled water






9+ ®

No nutritional claims made. BEVNET MAGAZINE JULY-AUGUST 2016


Wild Poppy Juice & Wild Poppy Soda

Organic, ready-to-drink tea-and-juice blends

Wild Poppy Company

Zone 8 Beverages

PACKAGING: 10 oz. Glass, 12 oz. Can


ATTRIBUTES: Certified USDA Organic

ATTRIBUTES: Certified USDA Organic, Non-GMO Project

WILD POPPY JUICE Organic fruit and spices with just a touch of sweetness. Wild Poppy Juice comes in four tantalizing flavors: • Peach Vanilla • Peppermint Lemonade • Grapefruit Ginger • Blood Orange Chili

WILD POPPY SODA Made from organic fruit juice and sweetened with organic cane sugar for a delicious, authentic soda experience. Wild Poppy Soda comes in three classic flavors: • Orange • Grape • Lemon For more info, visit

Zone 8 is based off of the premise that all truly “natural” ingredients come from nature and are not created in a laboratory. Millennials are looking for organic and non-GMO products. Our clean label policy dictates that all of our products are made with only REAL, organic ingredients for REAL, lasting flavor: teas, cane sugar, juices and spices. Everything on the front of the label can be found in the ingredients list; nothing more, nothing less. No flavorings, no citric acid, no artificial sweeteners. Our amazing flavors are a result our ingredients’ source: Mother Nature. We differentiate the most with our offering of tea-and-juice blends: Black Tea (unsweetened), Hibiscus Tea, Red Pomegranate Tea and Masala Tea. We are also targeting the culturally-diverse crowds. Our Masala (Indian) and Hibiscus (Hispanic) Teas cater the growing populations of these groups. We see each of our flavors as an experience. Our goal is to provide the consumer with a piece of their culture AND to help them share that experience with their friends. Visit us online at Zola Chocolate Coconut Water

Xing Green Tea Xing Beverage, LLC PACKAGING: 2.5 oz. Can ATTRIBUTES: Certified Gluten-Free

Zola Fruits of the World PACKAGING: 17.5 oz. Can Chocolate flavored hydration & recovery

Natural Premium Green Tea - Ginseng & Cane Sugar

Zola Organic Acai Juice with Mango and Chia Zola Fruits of the World

Zola Fruits of the World


PACKAGING: 17.5 oz. Can

ATTRIBUTES: Certified USDA Organic, Kosher

Hydration with motivation from coconut & espresso

The goodness of acai with mango and ground chia


Zola Coconut Water with Espresso

Available thru


A. Holliday & Company Inc.

Affinity Creative Group


AVT Tea Services North America

CATEGORIES: Ingredients

CATEGORIES: Consulting & Marketing, Graphics & Design

CATEGORIES: Packaging & labels

CATEGORIES: Ingredients

ProAmpac is a leading global flexible packaging company with a strategic geographic footprint and enhanced product offerings unparalleled in the industry.Its mission is to provide a steadfast commitment to creative packaging solutions,industry-leading customer service and award-winning innovations.

Tea Extracts - For use in RTD teas, powdered beverages and liquid concentrates. AVT is a vertically integrated primary producer/supplier of powdered cold and hot water soluble tea extracts. Black, Green, decaffeinated and specialty teas. FSSC 22000 GFSI certified. Fairtrade, Kosher, Organic, Halal.

In business for over 40 years, we have been supplying various bulk teas (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and our newest product, Coconut Water Powder.

We're a strategic and full-service design, packaging, logo development and branding agency specializing in wine, spirits and luxury foods. Imagine what we can create together.

abelei flavors

Agr International, Inc.

Applied Food Sciences, Inc. (AFS)

Avure Technologies (HPP)


CATEGORIES: Laboratory, Packing/ Bottling/Canning, QA & Certification, Software & Technology


CATEGORIES: Manufacturing Equipment ATTRIBUTES: Export ready, Organic

Applied Food Sciences: Industry leaders in organic caffeine extracts for beverage applications. Organic green coffee, organic green tea, and guayusa tea extracts. Fully water soluble, clean in solution, neutral taste profile, and GRAS. Contact Jackson for pricing & specs or samples.

AVURE Technologies is the global leader in HPP with more than 60 years of experience and expertise in HPP science and manufacturing. AVURE specializes in HPP systems for beverage processing with the fastest and most reliable systems in the industry.

abelei is a women-owned flavor company specializing in creating greattasting sweet brown, citrus fruit, soft fruit and other top-note flavors perfect for foods, beverages, dairy, confectionery, bakery, pharmaceuticals, and nutraceutical applications.

Agr International Inc. offers a variety of equipment & services designed to meet the quality assurance needs of the global container manufacturing, filling & packaging industries. Agr’s products include on-line process monitoring systems, automated laboratory products & manual gauges,


AIBMR Life Sciences

AR Metallizing, A Nissha Company


CATEGORIES: Ingredients

CATEGORIES: Consulting & Marketing

CATEGORIES: Packaging & labels

CATEGORIES: Packing/Bottling/Canning

ADM is your problem-solving partner. We offer the most extensive, innovative and on-trend ingredient solutions, systems and support to help you create consumer-preferred eating, drinking and snacking experiences. Learn more on our website.

AIBMR Life Sciences, provides scientific & regulatory consulting services to the natural products industry worldwide. AIBMR specializes in: GRAS Self-determinations, FDA GRAS and NDI Notifications, FDA/ FTC compliance, label reviews, claims substantiation, formulation reviews, and Toxicology studies.

AR Metallizing is a global metallized paper manufacturer. Metallized paper is a sustainable alternative to foil or film. Metallized products are used in the production of functional, barrier, cosmetic, labeling and promotional packaging products for major brands.

Fully automated bottling & canning for high-acid beverages, Powder blending & filling, State-of-the-art 240,000 SF facility, 400,000-bottle daily capacity, 1 million can daily capacity, Tunnel pasteurized, Hot fill or cold fill preserved, Can fill can sizes 5.5 oz. up to 24 oz.

ADM/Matsutani LLC

Allen Flavors, Inc.


Baobab Foods



CATEGORIES: Ingredients

CATEGORIES: Ingredients

Allen Flavors offers custom flavor creation and beverage formulation services. We work with you from ideation to realization; from ingredient sourcing to the production room floor. We also offer coffee and tea extracts, tea essences, and hundreds of coffee roasting flavors.

Artiste is a leading global supplier of high quality specialty flavor ingredients sourced through a global network of partner manufacturers. Portfolio includes Citrus, Mints, Extracts including Tea, Coffee, Cocoa, Vanilla and Fruit, Flavors and a premium line of Nutraceuticals and Botanicals.

Baobab Foods is the leading supplier of superfood products from Southern Africa, including organic Baobest™ Baobab Fruit Powder and Moringa Leaf Powder. Baobab Foods is committed to socially-responsible and sustainable harvesting of baobab, creating real, lasting economic opportunities for all.

Fibersol®, the premier line of soluble dietary fiber ingredients, offers solutions to many of today’s formulation challenges. Whether formulators are seeking ways to reduce sugar & calories, meet clean label goals, or create products with health and wellness benefits, Fibersol has a solution.


Axiom Foods, Inc.

Bioenergy Life Science, Inc.

CATEGORIES: Ingredients

CATEGORIES: Ingredients

Innovating plant protein manufacturing since 2005 & recently receiving The New Economy’s Clean Tech Food & Beverage Award, Axiom is the world’s first & largest manufacturer/distributor, starting with its signature Oryzatein® brown rice protein. Perfecting its patent-pending hexane-free processes, Axiom expanded into pea protein, including the largest authentically organic supply, sacha inchi & now hemp. With more plant proteins, milks and factories in the pipeline, this California-based company has been known for the largest commercial supplies — doubling almost year over year, the only GRAS certification, an extensive Quality & Heavy Metals Management Program, & the only third-party research showing Oryzatein rice protein is as good as whey at building muscles & aiding exercise recovery.

Bioenergy Life Science, Inc. (BLS) is the maker of Bioenergy Ribose®, a five-carbon carbohydrate that regulates the body’s natural process of energy synthesis. Ribose helps accelerate energy recovery, support heart health, reduce muscle stiffness and provide greater endurance. Bioenergy Ribose is an all-natural functional ingredient with well over 100 clinical studies documenting its benefits. Bioenergy Ribose is the only branded and patented form of Ribose on the market and its safety is evidenced by its GRAS status (including a “no questions letter” from the FDA). It is also kosher, certified pure and non-GMO. It is already popular in a wide array of beverages and supplements and is quickly gaining the attention of food manufacturers due to its health benefits and energy functions.


Blue Pacific Flavors


CATEGORIES: Product Development CATEGORIES: Ingredients


BENEO’s functional ingredients are derived from chicory roots, beet sugar, rice and wheat and help to improve the health, taste, texture and nutritional value of a product. Through a unique chain of expertise BENEO actively supports the development of more balanced and healthy food products.

We help the best brands achieve natural, clean label, low sugar beverages with our Farm Stand™ authentic fruit & sweet flavors & whole food ingredients made with real whole fruit extractives, organic solvents and natural aromas. Available as natural, organic compliant and Non-GMO Project compliant.

Berlin Packaging

CATEGORIES: Packaging & labels Berlin Packaging is the premier supplier of plastic, glass, and metal containers and closures. We offer a wide array of packaging for beverage companies along with design, financing, consulting, and warehousing services for customers of all sizes. We exist to help companies be Greater, Faster.

Your single source for ingredients, packaging, and operation solutions. We pride ourselves on our ability to provide personal, customized solutions for our clients’ most challenging obstacles. From established brand owners & manufacturers to entrepreneurs with only an idea, we have decades of knowledge, key industry resources, and the business connections needed to make your beverage a success. We offer many services to keep your costs low and enable you to focus your efforts on the sales and marketing of your brand. We have become one of the world’s leading outsourced beverage production and operational resources by helping our customers develop, manage, and deliver beverages diligently and cost-effectively within a complex, global beverage marketplace. Visit today!

Brightfish Label

CATEGORIES: Packaging & labels ATTRIBUTES: Private label available Brightfish Label is a digital label printer located in western Florida and servicing the Southeast. We specialize in fast-turn, high quality pressure sensitive labels. We produce a wide range of labels for beverage products ranging from clear and white films to metallized and paper materials.



CarbonLITE Industries

CP Kelco

Doehler North America


CATEGORIES: Plastics Resin ATTRIBUTES: Diversity owned

CATEGORIES: Ingredients

CATEGORIES: Flavors, Ingredients

Located in Southern California, CarbonLITE is one of the worlds largest producers of FDA food-grade, postconsumer recycled PET. We specialize in processing used plastic bottles into bottle-grade PET resin that can then be used to manufacture new plastic beverage bottles and other products.

CP Kelco is a leading global producer of specialty hydrocolloid products and solutions including pectin, gellan gum, xanthan gum, carrageenan & cellulose gum. We offer a variety of stabilizers and texturizers to suit the needs from rheology control to shelflife stability of beverage manufacturers.

Doehler is a global producer, marketer, & provider of natural ingredients, ingredient systems, & integrated solutions for the food & beverage industry. Our global sourcing network, comprehensive application expertise, & vast processing capabilities deliver endless solutions. WE BRING IDEAS TO LIFE.

CATEGORIES: Flavors, Product Development ATTRIBUTES: Kosher, Organic

Chemi Nutra

Creekside Springs, LLC

DWS Printing

Fort Dearborn Company

CATEGORIES: Ingredients

CATEGORIES: Packing/Bottling/Canning ATTRIBUTES: Kosher, Private label available

CATEGORIES: Graphics & Design, Packaging & labels

CATEGORIES: Packaging & labels

Chemi Nutra makes the functional ingredient AlphaSize® Alpha-Glyceryl Phosphoryl Choline (A-GPC). AlphaSize® boosts both mental and physical energy while remaining tasteless and completely water soluble in any beverage. The FDA has acknowledged AlphaSize® A-GPC as GRAS.

Full-line supplier of bottled water for co-pack/private label brands. Spring, purified & enhanced products in 8 oz. to 1 Gallon unit sizes. PA & OH facilities certified SQF Level 3. Co-pack purified, spring & enhanced waters for retail/specialty brands, serving as eastern production source.

Established in 1865 DWS is a 4thgeneration family owned & operated label printing and packaging design company specializing in labels for craft beer and beverage. Capabilities include Cut-&-Stack, Pressure Sensitive, Shrink Sleeve & Roll-Fed labels.

Decorative label solutions…we’ve got you covered. Fort Dearborn Company offers a variety of shrink sleeve, pressure sensitive, roll-fed and cut & stack labels to support your beverage brand building objectives. We service brands large and small. Contact us today to discuss your application.

Foundry Brand Services Group

Ciranda, Inc.

CROWN Cork & Seal USA, Inc.

ElastiTag® - Bedford Industries

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Fair Trade, Organic

CATEGORIES: Packing/Bottling/Canning

CATEGORIES: POS; POP; & Merchandising

Organic, Non-GMO and Fair Trade ingredients with expertise in sweeteners, starches, oils, cocoa and coconut. Portfolio includes tapioca syrups, syrup solids, maltodextrin and dextrose; inulin; grape sugars; honey; agave syrup; coconut products; premium cocoa powders; lecithin and more...

Crown is the leader in metal containers to the beverage industry. We offer best-in-class quality, technical service, and speed-to-market. Crown is regarded as an industry leader in sustainability and innovation. We offer a variety of can options, including our new sleek line.

Leading the industry in custom beverage development for every category, alcohol and non-alcohol. We have the expertise and technology to make superior drinks and the outstanding service to support you every step of the way. On-site beverage lab, blending operation, bottling line and distillery.

ElastiTag® from Bedford creates shelf impact by engaging the consumer. The unique elastomer loop grips bottles and cans and can be used for coupons, recipes, health benefits and new product launches. This ultimate hang tag offers endless creative marketing possibilities!

Tired of dealing with multiple vendors? The Foundry was built by beverage insiders with a mission to improve how brands buy and manage their branded merchandise. From apparel and field equipment to point of sale, retail displays and more, we create the tools that you need to BUILD YOUR BRAND.

Coyote Logistics

Custom Filling & Packaging Systems, LLC

Farbest Brands

Franklin Baker, Inc.

CATEGORIES: Logistics & warehousing

CATEGORIES: Filling & Bottling Equipment


CATEGORIES: Ingredients

Custom Filling & Packaging Systems is a leader in automation and filling equipment for the flexible, stand-up pouch market today, made in the USA. We offer the most advanced flexible and accurate fillers on the market. Equipment offers are from bench-top to 500+ ppm with or without spouts.

Farbest Brands is a premier distributor of food and nutrition ingredients. Farbest offers USDA-certified organic and conventional non-GMO, RBSTfree, allergen-free, gluten free, kosher, vegan, halal ingredients for dairy and plant proteins, vitamins, carotenoids, specialty nutrients, gum acacia.

Coyote is a UPS subsidiary offering truckload, less-than-truckload, intermodal, ocean, air, cross-border, and supply chain services and UPS fleet utilization to over 14,000 shippers of all sizes and in all industries. We believe in a "No Excuses" commitment to service for shippers and carriers.


Franklin Baker is the premier manufacturer of coconut products for over 120 years based in the Philippines. We are Fair Trade, ISO 9001:2000, ISO 22000:2005, BRC, USDA Organic, Kosher & Halal certified. We offer coconut water, coconut water concentrate, coconut sugar and all other coconut products.

Does your protein shake symbol? have the is made with real lactose-free California milk, not powder! Its completely delicious taste is easily digestible, sustains muscle support, and is in a class all it’s own. Most protein shakes are made from dried powders, thus the compromised digestibility. Try it once and you'll understand why real is better.

Isn’t it about time we all got real? Natural whey protein for fast muscle recovery Natural micellar casein protein for sustained muscle support Lactose free – no bloating Naturally gluten free No artificial flavors and sweeteners No sucralose No carrageenan

Distributor inquiries welcomed. Contact us at Photo by Michael Neveux


Glover Capital, Inc.

Gold Coast Ingredients

Idaho Milk Products

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Private label available, Export ready, Organic

CATEGORIES: Financial Services


Glover Capital, Inc., negotiates the purchase, sale, merger or restructuring of industry-specific assignments that are national and international in scope. The company also advises owners and senior management on a wide spectrum of corporate financial issues.

Gold Coast Ingredients is a wholesale flavor and color manufacturer. With us you will find Organic, Natural, Non-GMO and other Clean Label flavors available as liquids, powders, powder encapsulations, emulsions and advanced extractions. We also offer signature Masking Agents and Sweetness Enhancers.


Glasgow Consulting Group


Gotham Brand Managers


CATEGORIES: Product Development

CATEGORIES: Ingredients

CATEGORIES: Packaging & labels

Award-winning Beverage development services. Glasgow creates innovative beverages that set the standard for taste and functionality. Quick turnarounds typically 2-3 months from project brief to first production. Dr. Jonathan Gordon and team have 60+ years’ experience in all beverage platforms.

The GNT Group is the leading global manufacturer of natural colors made exclusively from fruits, vegetables and edible plants. The EXBERRY® Colors are organic compliant, GMO-free and kosher. Excellent in beverages, they provide a stable clean label solution to your coloring needs.

CATEGORIES: POS; POP; & Merchandising

GanedenBC30 (Bacillus coagulans GBI30, 6086) probiotic is a patented organism that can be found in more than 500 food & beverage products throughout the world. GanedenBC30 is highly stable through processing, shelf life & stomach acids. It is backed by 20+ published studies & FDA GRAS status.

Global Essence Inc

Gotham Brand Managers is an independent sales, sampling, guerilla marketing & merchandising team for select snack & beverage brands in the NYC area. Not your typical broker or consulting group; our experienced team works hard every day in stores & on the street promoting the brands we represent.

We believe the freshest, most consistent milk product ingredients lead to the best tasting end products, and our products can transition from milking parlors to final packaging within twenty-four hours. Our dedication to freshness results in better tasting, better performing dairy ingredients.

Inland works collaboratively with brand owners and industry partners to advance best-in-class solutions for food, beverage and consumer product packaging. Products offerings include Cut & Stack, In-Mold, Pressure Sensitive, Shrink and Blow Mold Labels – along with Flexible Packaging options.

Hammer Packaging

International Beverage Management

CATEGORIES: Packaging & labels

CATEGORIES: Product Development

Established in 1912, a privately-held packaging printer with expertise in sheet-fed offset, web offset and flexography. Core products include cut & stack labels, in-mold labels, shrink sleeve labels, roll-fed labels and pressure sensitive labels. Learn more today!

A technical beverage development team, with over 100 years experience in the beverage industry. We can help with energy drinks, liquid & powdered supplements, teas, fortified water & juice drinks. We offer prototype samples, documentation, mfg instructions and referrals to industry professionals

Hidell International

Iowa Rotocast Plastics, Inc.

CATEGORIES: Consulting & Marketing, Product Development

CATEGORIES: Graphics & Design, POS; POP; & Merchandising, Product Development, Racks & Coolers ATTRIBUTES: Woman owned

CATEGORIES: Flavors, Ingredients ATTRIBUTES: Woman owned

Global Essence is a supplier of raw materials to the flavor, fragrance and consumer products industries We specialize in essential oils, aroma chemicals, citrus products, absolutes, natural custom flavor blends, NOP Organics, extracts and other flavor and fragrance components. Global Essence has built partnerships with suppliers worldwide to offer both quality materials and competitive pricing while ensuring continued supply. Headquartered in Hamilton, N.J. with affiliates in the U.K. and Singapore, Global Essence is in a position logistically to service globally. Global Essence is BRC certified as of 2012 and a Certified Woman Owned Business by WBENC.


For 48 years, Hidell International has provided consulting services for the bottled water and beverage industry. HI has a proven track record of developing advanced nutritional products and formulations. We have developed the Hidell Collaborative Network of Experts to assist in innovative efforts.

Founded in 1982, IRP is a manufacturer of premier merchandising products catering to the food & beverage industry. IRP products are made in the USA. We offer: ice-down merchandising solutions, wire racks, electronic refrigeration, & fabricated food & beverage equipment.



ITO EN (North America) Inc.

CATEGORIES: Ingredients ITO EN, the leading supplier of green tea and beverages offers an array of green tea, to include MATCHA, finely milled green tea leaves revered for its antioxidants & natural energy boost. A trend forward ingredient for healthy beverages, baking and cooking. 100% Authentic Matcha from Japan.

Juice Products Association

Martin Bauer Inc.

McLean Design, Inc.

CATEGORIES: Ingredients

CATEGORIES: Graphics & Design

The Martin Bauer Group is one of the largest manufacturers of tea & botanical extracts and raw materials for the food & beverage and nutritional supplements industries. Supplying off-the-shelf ingredients and tailormade products for your requirements. Safe, high quality products you can trust.

McLean Design has been creating market-beating beverage packaging for over two decades. Based in the San Francisco Bay Area, we specialize in brand strategy, brand identity, packaging design, and custom structures.

Maypro Industries

Metabrand LLC

CATEGORIES: Ingredients

CATEGORIES: Consulting & Marketing

Maypro Industries is one of the largest global suppliers of nutraceutical ingredients, featuring a wide portfolio of Proprietary Branded Ingredients with beverage applications including the NutrAward winning ingredient Oligonol®, a low-molecular-weight polyphenol.

MetaBrand is a world class team of experts to help you create, launch, or grow your food, beverage, supplement, or personal care brand. We do strategic planning, market analysis, branding and design, product formulation and development, outsourced operations, and sales and marketing execution.

Langlade Springs LLC


CATEGORIES: Packing/Bottling/Canning CATEGORIES: Associations

CATEGORIES: Ingredients

Join JPA, the trade association representing the fruit & juice products industry. JPA represents a solid list of 'who's who' in the juice and beverage industry and is dedicated to supporting the industry by providing a unified industry voice and serving as an expert resource to its members.

Monk Fruit Corp. is the world’s largest producer of monk fruit, a sub-tropical melon that can be used as a sweetening ingredient. Our juice is 20 times sweeter than typical juices, and is a great tasting, natural way to significantly reduce sugar and calories in a wide range of beverage products.

MANE, Inc.

Monvera Glass Décor


CATEGORIES: Packaging & labels

MANE's Pure Capture™ platform delivers natural flavor solutions for high performance, affordable natural flavors. MANE's broad palette of natural proprietary compounds are driven by global expertise in natural vanilla and true-to-nature extractions to design the preferred market beverages.

Monvera provides unique bottle decoration options. We specialize in screen printed labels on glass. Whether you want to refresh a current brand or launch a new one, screen printed labels will make your bottle stand out. It's your alternative to paper labels.



NuVisions Photography Studio


Pizzey Ingredients

CATEGORIES: Packing/Bottling/Canning

CATEGORIES: Graphics & Design

CA Contract Manufacturer of can & bottle RTD beverages using hot-fill, cold-fill carbonated, tunnel pasteurized and chilled processes. Onsite labs. Export & Private Label. Warehouse, repack & logistics services. GFSI, GMP, Kosher & Organic certified. Customer Service Focused, family owned since 1937

Photographers Greg and Jim operate out of a state-of-the-art studio in California. They are supported by the talented NuVisions design and post production team to create standout images that engage audiences in the U.S and Canada. The studio's fullservice approach builds brands for their clients.

CATEGORIES: Packing/Bottling/Canning, POS; POP; & Merchandising

CATEGORIES: Ingredients ATTRIBUTES: Woman owned, Kosher, Export ready, Organic

Northwest Naturals

Overnight Labels, Inc

Palmer Canning Systems

PTM Food Consulting

CATEGORIES: Ingredients

CATEGORIES: Packaging & labels

CATEGORIES: Product Development

Northwest Naturals is recognized as one of the industry leaders in the production of specialty-blended, allnatural fruit juice concentrates, WONF concentrates and frozen dairy-style bases, essences, and other valueadded fruit products. Let us help you turn ordinary into extraordinary.

Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell inserts, pressure & non pressuresensitive labels and more!

CATEGORIES: Filling & Bottling Equipment, Packing/Bottling/Canning

Pharmachem Labs

We work closely with clients to generate promotional ideas for the retail environment, develop those ideas into tangible, functional form, and create branded promotional solutions to move from the strategic to the tactical for successful brand activation at retail.

We provide turn-key canning systems from 35-200 CPM for beverages or beer utilizing counter pressure filling and rotary seaming technology. Our lines include de-pal, rinsing, drying, conveyance, accumulation and integration into any multi-packing systems.

Pizzey Ingredients’ BevPur™ Flax enhances beverages with the nutritional benefits of flaxseed while providing a smooth and rich texture. BevPur™ has a guaranteed shelf life of two years and is available in organic and conventional varieties (both are nonGMO, pesticide-free and gluten-free).

PTM Food Consulting is your premier product development & manufacturing support firm. Our wide range of expertise, development and creativity achieves an exciting point of difference between your product and competitors. Whether your project is a simple formulation or a complex one, we’re your team.

Pyure Brands LLC

CATEGORIES: Ingredients

CATEGORIES: Ingredients, Packing/Bottling/Canning Pharmachem manufactures soluble powder ingredients for all types of beverages including RTD, drink mixes, smoothie mixes, pods & Kcups and more... Pharmachem offers ingredients & premixes including vitamins, minerals, botanicals, BCAA, encapsulated & specialty ingredients, custom premix & fortifications, and more... Pharmachem also serves as turnkey copacker of powdered food & drinks for CPG organizations worldwide. Certified Organic Processor since 2002. We make ingredients work.



Sensient Flavors

Synergy Flavors

Tree Top, Inc.

Wild Flavors & Specialty Ingredients



CATEGORIES: Ingredients

Sensient Flavors LLC is a unit of Sensient Technologies Corporation and is one of the world’s leading flavor companies, operating in 30 countries. Sensient Flavors’ innovative technologies offer the optimal choice for complete flavor system development.

Synergy Flavors is a leading manufacturer and supplier of flavorings, extracts and essences. We have extensive experience across the food and beverage industry, developing high quality taste solutions which inspire innovation and can help you stay one step ahead of the competition.

CATEGORIES: Flavors, Ingredients, Packing/Bottling/Canning

SouthEast Beverage and Bottling

Taiyo International, Inc.


WILD Flavors, Inc.

CATEGORIES: Packing/Bottling/Canning

CATEGORIES: Ingredients

CATEGORIES: Packaging & labels


Southeast Bottling & Beverage is a tolling and turnkey manufacturer of beverages. Our 3 lines can manufacture 2oz to 48oz hot fill or cold fill process. New 76,000 sf state of the art facility with more capacity, capabilities, top notch mgmt and GMP and other Cert. Call us for more information.

Taiyo is a leading manufacturer of functional ingredients. Products include Suntheanine (L-theanine), Sunphenon (green tea extracts), Sunfiber (soluble dietary fiber), SunActive (Iron, Zinc, CoQ10), SunAmla (Indian gooseberry), and Awa-Break (nonsilicon anti-foaming agent).

Industry-leading supplier of packaging for wine and spirits products, including glass and plastic bottles, pouches, bag-in-box packaging, as well as closures and capsules, from both domestic and international sources. TricorBraun also provides custom package design and development services.

WILD is your problem-solving partner. We offer the most extensive, innovative and on-trend ingredient solutions, systems and support to help you create consumer-preferred eating, drinking and snacking experiences. Learn more on our website.

Steviva Ingredients

Top Health Ingredients Inc.

Virginia Dare

WIT International, LLC

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Private label available, Organic

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Organic


CATEGORIES: Manufacturing Equipment

Virginia Dare is a long established high quality flavor supplier for all categories of beverages and health and wellness products. Specializing in Tea, Vanilla, and Coffee concentrates, and Masking, Sweet and Fruit flavors.

WIT Machines cause fundamental molecular changes in water (stable polarization through enrichments of electrons) which provide cost-savings potential in water purification (longer life of R.O. membranes) and improve efficacy of nature-based products to meet the demand of your “well-being” customers.

Steviva Ingredients, Inc., is a global ingredient supplier with a focus on all-natural high-intensity sweeteners and custom sweetening solutions for manufacturers. Steviva Ingredients sweeteners and bulk ingredients are all natural, GMO free, soy free, corn free and allergen free.

Supplier of Non GMO, Gluten Free, Vegan Fibers, Proteins and Sweeteners. Nutritional ingredients that are certified non GMO at source. Soluble prebiotic fibers, great tasting vegan proteins and low calorie, no sugar sweeteners. Reliable supply and outstanding customer service.

Tree Top Fruit Ingredients processes virtually every fruit under the sun into a variety of high quality, wholesome fruit products, including fruit powders, frozen fruits, specialty fruit juice concentrates, fruit purées, fruit preparations, dried apples, and bulk apple sauce.

WFSI is your problem-solving partner. We offer the most extensive, innovative and on-trend ingredient solutions, systems and support to help you create consumer-preferred eating, drinking and snacking experiences. Learn more on our website.


Tradin Organic

Welch's Global Ingredient Group

Zipline Logistics

CATEGORIES: Ingredients

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Fair Trade, Organic

CATEGORIES: Ingredients ATTRIBUTES: Kosher, Private label available, Export ready

CATEGORIES: Logistics & warehousing

Tradin Organic is a leading manufacturer, importer and exporter of certified organic ingredients, including cocoa, nuts, seeds, fruit and vegetable juice concentrates, purees and IQF, dried fruits, sweeteners, coconut, oils and more, with extensive strategic global sourcing and supply capabilities.

Welch's is more than a consumer packaged goods company. It is also an ingredients supplier, offering grape expertise & solutions to companies across the globe through Welch's Global Ingredient Group. Our ingredient offerings include concentrates, purees, our new FruitWorx line, & now powders.

Stiebs is devoted to sourcing, processing and delivering the world's finest plant-based products. We offer a full line of fruit based ingredients as Single Strength Juices, Juice Concentrates, Purees, Extracts, Powders and Pomegranate Arils.


Zipline Logistics specializes exclusively in multimodal transportation for retail, and food and beverage clientele. Founded in 2007, the company is renowned nationwide for providing results-driven partnerships, unparalleled service, and cuttingedge business intelligence.





100% All Natural, Inc.

Floyd Simone

202 Front Street





4 Pure

William Boyle

PO Box 235





Christine Renken

4141 Yonge Street



M2P 2A8


A. Holliday & Company Inc.





abelei flavors

Troy Gooding

194 Alder Drive

North Aurora





Mark Rainey

4666 East Faries Pkwy





Toshiya Nishizaka

500 Park Blvd. Ste. 1240





ADM/Matsutani LLC Affinity Creative Group

Ed Rice

1125 Walnut Avenue

Mare Island - Vallejo




Agr International, Inc.

David Dineff

615 Whitestown Road





Jacqueline Harrigan

15 Grumman Road West





John R Endres, ND

2800 E Madison St.





All Market Inc, DBA Vita Coco

Hailey Tully

250 Park Ave South

New York




Allen Flavors, Inc.

John Wilson

23 Progress Street






Millie Nuno

12025 Tricon Road





Amy & Brian Naturals

Peggy Chung

6905 Aragon Circle

Buena Park




Applied Food Sciences, Inc. (AFS)

Jackson Zapp

8708 S Congress Ave





Raz Inserra

5870 W Jefferson Blvd

Los Angeles




Agua Brands AIBMR Life Sciences


Wendy Cross

24 National Drive





Arriba Brands, LLC

AR Metallizing, A Nissha Company

Danny Stepper

80 West Sierra Madre Blvd

Sierra Madre




Arteasans Beverages

Corina Flushing

801 NE 167th st

North Miami Beach




Joe Raimondo

139 Harristown Road

Glen Rock




Dan Ashby

PO Box 93686





Andrew Mckay

8805 Tamiami Trail north





Lisa Pitzer

1830 Airport Exchange Blvd.





David Janow

12100 Wilshire Blvd.

Los Angeles




Artiste Avitae USA, LLC AVT Tea Services North America Avure Technologies (HPP) Axiom Foods, Inc.

7303 S Kyrene Rd





Banjo Coffee

AZPACK Chasidy Atchison

PO Box 28292





Baobab Foods

Stephan Broburg

365 118th Avenue SE






Jean Gibson

PO BOX 315

New York




Kevin Li

465 Johnson Ave





Billy Bosch

629 Camino De Los Mares

San Clemente




BCGA Concept Corp Be Well Nutrition, Inc. BENEO Inc.

Kyle Krause

201 Littleton Road, 1st Floor

Morris Plains




Carole Branchetti

525 W Monroe





Better Health Lab, Inc.

William Kim

200 South Newman Street






Kathy Evgen

219 Little Canada Rd E.

St. Paul




Jacki Litz

939 Pearl St





Berlin Packaging

Bhakti Bioenergy Life Science, Inc.

Penny Portner

13840 Johnson St NE

Ham Lake




Black Medicine

Chris Cooper

513 Independent Rd





Blue Pacific Flavors

Roya Sayyah

1354 S. Marion Court

City of Industry




Larry Goens

7200 E. Brundage Lane





Carleton Johnson

3440 Belt Line Blvd





Bolthouse Farms Boundary Waters Brands Bragg Live Food Products Brands within Reach Brightfish Label CAJ Food Products, Inc. Califia Farms CarbonLITE Industries

Michael Launer

PO Box 7

Santa Barbara




Alexandra Creteur

141 Halstead Ave





Jamie Castles

8222 118th Ave. N. STE 615





John Einsfeld

11650 Olio Road





Samantha Dunnachie

1321 Palmetto Street

Los Angeles




Jason Farahnik

10250 Constellation Blvd

Los Angeles








Chemi Nutra

Chase Hagerman Sara Erb

CideRoad, LLC

Kevin Duffy

Ciranda, Inc.

Tonya Lofgren

221 Vine Street

Coco Libre

David Pfeiffer

3710 S. Robertson Blvd.

Chia Star

CORE Nutrition, LLC






11100 Metric Blvd





6 Hillcrest Drive





PO Box 520









Culver City




CORE Nutrition, LLC

1222 E Grand Ave

El Segundo




Coyote Logistics

John Leach

2545 West Diversey Avenue





CP Kelco

Leanne Levy

3100 Cumberland Blvd





Creative Food Concepts Inc.

German Martinez

2095 Jerrold Avenue

San Francisco




Creekside Springs, LLC

Dave Carlson

667 Merchant Street





CROWN Cork & Seal USA, Inc.

Ron Skotleski

One Crown Way





Julianne Tootell

12407 B Mukilteo Speedway





Klaus Liedtke

21 Sunshine Blvd

Ormond Beach




Culinary Collective Custom Filling & Packaging Systems, LLC CytoSport, Inc. DD Beverage Co. DD USA Organic LLC

Jason Hull

1340 Treat Blvd.; Suite 350

Walnut Creek





Andrew Drayson

7704 Birch Bay Drive





Alexandra Deshevykh

2001 Biscayne Blvd Ste #117/68





Diabolo Beverages

Jon Pevehouse

PO Box 56869

Sherman Oaks




Doehler North America

Maria Whitsett

400 High Point Rd, SE





BreeAnna Marchitto

506 2nd Avenue





Eric Green

PO Box 4008





Andrew Elkins

89 N Industry Court

Deer Park




Neel Premkumar

236 Price Court

West New York




Jim Kayser

10720 McCune Ave.

Los Angeles




DRY Soda Co. Dust Cutter Beverage Co. DWS Printing Dyla E-hydrate EarthWater PLC

CJ Comu

15455 Dallas Parkway - 6th Floor





Patsy Youngblom

1659 Rowe Avenue





Sean Bonatz

121 Broadway

San Diego




Mike Sharman

22833 Bothell Everett Hwy., Ste. 220





Evolution Fresh

Christina Larigan

2401 Utah Ave. South





Farbest Brands

Lorna Samgour

160 Summit Ave.





Fentimans North America

Karyssa Veltri

2286 Holdom Ave





Peter Ciotto

66 Morningside Avenue





FIJI Water

Sofia Virani

11444 W Olympic Blvd

Los Angeles





Kate Ratliff

809 S. 8th St.





ElastiTag® - Bedford Industries Entire Tea Essentia Water, LLC

Fiery Fusions, LLC

Formula Four Beverages (USA) Inc. Fort Dearborn Company Foundry Brand Services Group Franklin Baker, Inc. Fresh Start Beverage Company Fruitations

Rita Konrad

136 El Camino Drive

Beverly Hills




Gwen Chapdelaine

1530 Morse Ave

Elk Grpve




Brandon Lutz

201 Wilshire Blvd

Santa Monica




John Slade

8275 Tournament Drive, Suite 305





Trendolyn Hopkins

11380 Prosperity Farms Rd, ste 221E

Palm Beach Gardens




Allison Goldberg

82 Sanderson Avenue





FuelGood Protein, LLC

Honor McGee

50 West 67th Street

New York





Michael Bush

5800 Landerbrook Drive

Mayfield Hts




Lisa Reed

7501 Carnegie Avenue






1590 Park Avenue

New York




Bill Willis

165 Dean Knauss Dr. Unit 7





Garden of Flavor Ginjan Bros Glasgow Consulting Group











Global Essence Inc

Jeanna Johnson

8 Marlen Drive






Glover Capital, Inc.

Marion B. Glover

229 Peachtree St., NE





Jeannette O'Brien

660 White Plains Road





Jamie Stevens

2600 W. 8th Avenue





Gold Coast Ingredients

Michele Trent

2429 Yates Ave





GoodBelly by NextFoods

Virginia Williams

PO Box 17460





GO FAST! Sports and Beverage Co.


Kris Buchanan

1051 South Coast Hwy 101





Gotham Brand Managers

Trent Moffat

Tarrytown Rd

White Plains





Paul Tecker

155 N. Riverview Dr.





Hammer Packaging

Tom Mason

200 Lucius Gordon Drive





Harvest Soul Organic Juice

Kevin Quirk

1341 Capital Circle Suite K





Chris Whidden

89-1368 Mamalahoa Hwy

Captain Cook




Hawaiian Ola Hiball Inc. Hidell International High Brew Coffee

Todd Berardi

1862 Union St.

San Francisco




Henry "Bob" Hidell

195 Whiting St.






McCall Holbeck

PO Box 41057





Hint, Inc.

Corinne Mele

2124 Union St

San Francisco




Humm Kombucha LLC

Jamie Danek

1125 NE 2nd Street





Hyedge, Inc Ice River Springs Idaho Milk Products

Steve Torres

24 North Bryn Mawr

Bryn Mawr




Jennifer Hatfield

485387 30th Sideroad



L9V 3N5


Corinne Barry

2249 S. Tiger Dr.






Zachary Anderson

P.O. Box 4816

Culver City





Shawna Koss Dale

2009 West Ave S

La Crosse




International Beverage Management

Dianne Hustus

200 Main Street






Iowa Rotocast Plastics, Inc.

Charlie Rolfs

1712 Moellers Drive





ITO EN (North America) Inc.

Adam Hertel

20 Jay Street, Suite 530





Juice Products Association

Carol Freysinger

529 14th Street NW





Paula Phillips

231 SE Alder





Kombucha Wonder Drink

Pat Turpin

1334 Parkview Ave

Manhattan Beach




KonaRed Corporation

Kona Deep

Brad Thompson

1101 Via Callejon

San Clemente




Kristian Regale Inc.

Casey Beard

7 Pearl Court






Dino Sarti

80 West Sierra Madre Blvd

Sierra Madre




La Colombe Coffee Roasters

Tim Seaton

1335 Frankford Ave.





Langlade Springs LLC

Brad Wendt

W6933 State Hwy 64





Steve McKnight

228 Park Avenue South

New York




Lindsay Stern

4020 S. Industrial Dr.





Michael Christopher

240 Bedford Avenue





Lori Volk

1937 Goodyear Ave Suite 707





Love Beets

Natasha Shapiro

3 Bala Plaza West, Suite 116

Bala Cynwyd




Lubinco LLC

Francois Lubin


Lavit LIVE Soda, LLC LOFT Lori's Original Lemonade

700 Gateway




5205 Avenida Encinas





Derek Elefson

2501 Henkle Dr





Mindy Spire

27777 Franklin Rd. Suite 1640





Gary Vorsheim

300 Harmon Meadow Blvd.





Mamma Chia MANE, Inc. Marley Beverage Co. Martin Bauer Inc. MatĂŠBros

Jordan Gaarenstroom

16766 Sims Lane

Huntington Beach




Maypro Industries

Jessica Szczechowicz

2975 Westchester Avenue





Rifle Hughes

1401 N. Broadway

Walnut Creek




McLean Design, Inc.










Metabrand LLC

Debbie Wildrick

3775 Park Avenue





Miami Bay Beverage, LLC MONK FRUIT CORP. Monvera Glass Décor

Peter Dacey

127 Cedar St





Paul Paslaski

1226 American Way





Caitriona Anderson

1414 Harbour Way S., suite 1400





Mooala Brands, LLC

Jeff Richards

2707 Cole Ave





NessAlla Kombucha

Vanessa Tortolano

1418 S. Park St





NOA Potions NOOMA Organic Electrolyte Drink NOR-CAL Beverage Co., Inc. Northwest Naturals Nth Degree Innovations

Carl Ivarsson

Sandhamnsgatan 63A




+46 8 808850

Brandon Smith

23555 Euclid Avenue





Jeff Coulter

2286 Stone Blvd.

West Sacramento




Mike Marquand

11805 N Creek Parkway, South, Suite A-104





Bob Todaro

120 Fieldcrest Avnue





NuBiome, Inc.

Brian Lue

P.O. Box 60087

Palo Alto





Tony Marks

29180 glenwood





George Carter

128 East Dyer Rd ste E

Santa Ana




Rosemary Devlin

792 Rt 35

Cross River




David Lester

120 Morrissey Blvd

Santa Cruz




NuVisions Photography Studio O2living Obi Probiotic Soda, LLC Organic Valley

Matthew Provost

One Organic Way

La Farge




Lindsay Quinn

151-15 West Industry Court

Deer Park




John Swain

700 Walnut Avenue

Mare Island - Vallejo




Palmer Canning Systems

Mike Palmer

3759 N Ravenswood Ave.





Pharmachem Labs

Gregory Drew

265 Harrison Avenue





Adam Rosenfeld

1855 Industrial St.

Los Angeles




Overnight Labels, Inc Packagingarts

Phi Drinks, Inc Pizzey Ingredients

Mary Ekman

Box 550



R0J 1W0


Powell & Mahoney

KC Commoss

39 Norman Street





Ryan Dolan

1705 Bay Ave.

Point Pleasant




Pyure Brands LLC.

PTM Food Consulting

Philip Coggins

2277 Trade Center Way





Rau Chocolate

Brian Watrous

4695 Mission Blvd

San Diego





Stephanie Walczak

630 Flushing Ave

New York




Real Water

Brent Jones

3208 W. Desert Inn Rd.

Las Vegas





Palo Hawken

1250 Addison Street # 213





Red Jacket

Kelli Foster

957 Rtes 5&20






Kendall Bair

8318 Forrest St.

Ellicott City




Revive Kombucha

Jessica Hurtado

3900 Cypress Drive





Rocky Mountain Soda Co./ Oogave Organic Soda,


4420 Glencoe St





Rooibee Red Tea

David Salmon

821 York Street





Salud Beverages LLC

Wyley Owens

PO Box 534






40 E. Chicago Ave.





Mark Cook

4460 Crescent St





Säpp Birch Water Scheckter's Organic Beverages, Inc Sensient Flavors,

Lauren Williams

5115 Sedge Blvd.

Hoffman Estates




Beth Wilson-Parentice

1725 Conestoga Rd.

Chester Springs




Slingshot Foods

Will Hartley

220 Halleck Street Suite 200a

San Francisco




SouthEast Beverage and Bottling

Alisa Cessna

15304 Citrus Country Lane

Dade City




Sipp Eco Beverage Co., Inc.


COMPANY SPI West Port, Inc. Steaz- Healthy Beverage LLC








Brian Choi

377 Swift Avenue

South San Francisco




Ashley Benson

200 S. Clinton St.





Steviva Ingredients

Thom King

3530 NW St. Helens Rd.






Brian Nova

11767 Road 27 1/2





Stratus Group Suja Juice

Jeff Lifter

4401 S. Downey Road





Bella Tumini

8380 Camino Santa Fe

San Diego




Summit Spring Water, Inc.

N. Bryan Pullen

PO Box 480





Supplement Your Lifestyle

Jordan Shulman

2833 Mission Street

Santa Cruz




Deborah Aiza






Sweet'tauk Synergy Flavors Taiyo International, Inc. Talking Rain Beverage Company

Lindsey Oostema

1500 Synergy Drive





Scott Smith

5960 Golden Hills Drive





Chris Hall

PO Box 549





The Chill Group, Inc

Russell Fager

PO Box 780





The Pickle Juice Company

Filip Keuppens

206 S. Town East Blvd.





Michael O'Donnell

348 Route 9W






PO Box 746





Jenny Eu

PO Box 5308

San Mateo




The Veri Soda Company Thea's English Standard Tea Three Trees Tickle Water

Marty Brown

1501 Broadway

New York




Top Health Ingredients Inc.

Debbra DeMarco

10045 81 Avenue



T6E 1W7


Townshend's Tea Company

Matt Thomas

PO Box 42291





Tradin Organic

Hendrik Rabbie

100 Enterprise Way

Scotts Valley




Tree Top, Inc.

Jeannie Swedberg

220 East Second Avenue






Suzanne Fenton

6 City Place, Suite 1000

Saint Louis




Ultima Health Products

Bryan Bootka

5292 Warren Road





Uncle Matt's Organic

Susan McLean

PO Box 120187





Universal Beverages Inc

Cathy Crossan

PO Box 448

Ponte Vedra Beach




Up Mountain Switchel

Garrett Riffle

295 Clinton Ave.





Rob Bent

882 Third Ave





Virginia Dare VOSS of Norway

Ken Gilbert

236 W 30th Street

New York




Vuka, LLC

Gavin Linde

2010 Jimmy Durante Blvd

Del Mar




Wai Koko Beverage Company

Jay Ensworth

PO Box 820





WANU Water, Inc.

Todd O'Gara

12424 Wilshire Blvd.

Los Angeles




Welch's Global Ingredient Group

Zach Longhini

300 Baker Ave





WellWell LLC

Sagan Schultz

545 1st Ave., 4o

New York




Wild Flavors & Specialty Ingredients

Mark Rainey

1261 Pacific Ave.





WILD Flavors, Inc.

Mark Rainey

1261 Pacific Ave.





Chris Muir

P.O. Box 246





Wild Poppy Company

Wild Hibiscus Flower Company

George Bryson

2355 Westwood Blvd #413

Los Angeles




WIT International, LLC

Dana Gourley

P.O. Box 20563





Tom LeBon

1700 E. 68th Ave





Walter Lynch

2300 W. 5th Ave.





Xing Beverage, LLC Zipline Logistics Zola Fruits of the World Zone 8 Beverages

Faryn Schatz

1501A Vermont St.

San Francisco




Tim Megenbier

2 Mid America Plaza

Oakbrook Terrace






Promo Parade Promotions, events & specials for the industry

Square Mile Cider to Give Away 10-Acre Plot of Land Square Mile Cider Company has launched a program that will give away a 10-acre plot of land in Deschutes County, Oregon, approximately 15 miles outside of Bend, Ore. The plot of pure Pacific Northwest land will allow the winner to explore and connect to his or her own piece of the outdoors and is ideal for camping, exploring, and high-plains dreaming.

Jim Beam Makes History With Filling of 14 Millionth Barrel of Bourbon Jim Beam Bourbon, the world's No. 1 bourbon, made history with the filling of its 14 millionth barrel of bourbon since the repeal of Prohibition in 1933. The milestone barrel – a bourbon industry first – was personally filled and sealed by seventh generation master distiller Fred Noe and Kentucky Governor Matt Bevin at the company's flagship distillery in Clermont, Ky. The historic milestone, achieved just two years after the filling of Jim Beam's 13 millionth bar-

rel, serves as a testament to the continued global bourbon boom. The 14 millionth barrel will join the nearly two million barrels of bourbon currently aging in Jim Beam's rackhouses across the Commonwealth. It will be stored inside the distillery's historic rackhouse D, a nine-story warehouse re-built by Jim Beam after Prohibition on the Clermont distillery grounds. The rackhouse is open to visitors as part of the Jim Beam American Stillhouse tour.

Big Red Launches "Pit Tips with Big Ed" Campaign Square Mile Cider’s name pays tribute to the original American pioneers who set out on the Oregon Trail in search of a better life. These pioneers chose a daring path, and those who made it were granted a square mile plot of land where they could stake their claim and pursue their dreams. Many of those original pioneers chose to plant apple orchards, and Square Mile Cider uses apples from those plots in their award-winning ciders. This summer’s plot of land giveaway is an effort to capture that ideal, and reward the winner with their very own piece of Oregon to explore and enjoy. The contest is open through September 6, 2016, to legal residents of the United States currently living in Alaska, Arizona, California, Colorado, Idaho, Missouri, Nevada, Oregon, Texas, or Washington, who are at least 21-years-old at the time of entry, and can legally own land. Interested individuals can visit their local retailer for text-to-win information or visit


Big Red announced the launch of a digital advertising campaign. The "Pit Tips with Big Ed" campaign is a series of six 15-second spots produced by Beef & Sage, a film/video production outfit and longtime Big Red partner. The campaign reinforces Big Red's established association with BBQ and the brand's 100 Days of BBQ summer promotion. The spots feature Big Ed, a BBQ authority recurring across the spots, who shares BBQ tips, reinforcing how Big Red makes BBQ better. In this campaign, Big Ed gives trusted advice with a twist that only a BBQ expert that drinks Big Red can give. Big Ed imparts wisdom on meat tenderizing, grill maintenance, hospitality, smoking meat and slow n' low preparation. The final spot in the six video series alerts consumers for their chance to win one of one thousand great summer BBQ prizes through the 100 Days of BBQ summer promotion. The spots can be viewed on Big Red's YouTube account.

The spots are tied to Big Red's 100 Days of BBQ promotion which will run from Memorial Day to Labor Day. In addition to awarding a variety of BBQ related prizes throughout the summer, including a Yeti cooler and Weber grill, Big Red's 100 Days of BBQ grand prize is a trip to Austin, Texas for "The Ultimate BBQ Tour Experience." The winner and three guests will enjoy a VIP BBQ experience with stops at some of America's most iconic BBQ joints. This exclusive trip includes airfare, accommodations, transportation and "BBQ Cash" to get around and enjoy the great Austin vibe.

Sprite Re-Ups Obey Your Verse Lyrical Collection with Three New Iconic Artists and 16 Lyrical Designs Sprite has reintroduced its limited-edition Obey Your Verse Lyrical Collection, which will feature three new iconic artists and some of their most empowering lyrics on Sprite packaging this summer. On the heels of last year’s successful program debut, the second edition of the Sprite Obey Your Verse Lyrical Collection features 16 inspirational lyrics from hip-hop royalty, 2Pac, Missy Elliott and J. Cole. The artists were chosen based on their reputation for remaining true to themselves through their music, storytelling and impact on culture. The 16 lyrics appear on individual 12 oz. and 16 oz. cans, 20 oz. bottles, and 12-, 20- and 24-packs of 12 oz. cans and be available in stores nationwide while supplies last.

The Sprite Obey Your Verse Lyrical Collection is a continuation of the Obey Your Thirst campaign, which originated in 1994. As one of the first brands to ac-

Pete Rock and C.L. Smooth, Grand Puba and Grandmaster Flash, as well as contemporary greats like Drake, Nas, Missy Elliott, Common and Fat Joe. The first

knowledge the cultural impact of hip-hop, Sprite has a history of featuring major hip-hop icons like A Tribe Called Quest,

edition of the Sprite Obey Your Verse Lyrical Collection featured lyrics by Drake, Nas, The Notorious B.I.G. and Rakim.



Promo Parade

Silk Launches “Do Plants” Initiative Silk has launched its “Do Plants” initiative, which celebrates the good things that can happen when people make plants part of their everyday lifestyle. Tennis champion Venus Williams and music producer and personality DJ Khaled, both advocates for plant-based eating, are partnering with

Silk and will be featured in the new campaign.The “Do Plants” campaign will include new television commercials, starring Williams and Khaled, which are now airing. Silk will continue to celebrate plants all year with the “Path to Plants” digital series, which stars Williams and others who see plants as a vital part of their

lives, and via social conversation using the hashtag #DoPlants. The campaign also highlights why a plant-based diet can be a smart choice for people and the planet. Producing one carton of Silk Soy, Almond and Coconut Plantmilks uses 900 fewer gallons of water than producing one carton of conventional dairy milk and generates 60

percent fewer greenhouse gases. Additionally, Silk is introducing a refreshed website that reflects its ongoing commitment to making plant-based eating delicious and simple. Silk helps people “do plants” every day with a wide range of great-tasting plantmilks, dairyfree yogurt alternatives and dairy-free creamers.

Lipton Inspires Great Mealtime Moments With Lipton’s Chef Fest Featuring Michael Symon And Celebrity Friends Lipton is encouraging people to pull up a chair and reconnect with friends and family in a meaningful way through Lipton’s Chef Fest, a series of experiential dining events designed to infuse excitement into everyday meals. Lipton’s Chef Fest events, which will be hosted by celebrity chef Michael Symon and feature appearances from other celebrity friends, will coincide with new recipes and digital content via a multi-platform, culinary-focused partnership with Food Network, leveraging the brand’s digital assets. Lipton’s Chef Fest events will kick off this fall in Chicago, Washington D.C., Austin, Texas, and Atlanta 114 JULY-AUGUST 2016 BEVNET MAGAZINE

and will feature celebrity guests, local tastemakers, mixologists, live music and delicious meals paired with Lipton Iced Tea. Michael Symon will host each event. Additional celebrity guests, to be announced separately, will also join the events. All summer long, people can enter for a chance to win a trip to one of the four dining stops by posting a photo of their favorite meal and Lipton combination and tagging @Lipton with #LiptonChefSweeps on Twitter, Facebook or Instagram. People can also visit, hosted in partnership with Food Network, for recipes from Symon and a new content series starring him and other celebrity guests.

Think All Carbohydrates Are The Same?

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BevNET Magazine July/August 2016