Brand News

Powder Based Beverages

Everly is a natural, zero calorie stevia-sweetened drink mix available in three flavors - Pomegranate Maqui Berry, Peach Mango, and Green Tea Passion Fruit. It’s available at Whole Foods and Publix supermarkets in the Southeast and online via Amazon.com Founded by two Vanderbilt graduates, the company donates oral rehydration salts to children sick with water-born diseases for every box sold.

Barnie’s CoffeeKitchen recently released BREWSTICKS, a liquid coffee concentrate that makes iced or hot coffee instantly. After its launch in Hannaford supermarkets the product is now available in over 1,300 locations nationwide, most recently securing placement at Bed Bath & Beyond. Brewsticks can also be used as an ingredient in baking, cooking, smoothies, marinades and sauces.

TRAC Health launched the first ever Kombucha Drink in a powdered stick form last September. Made using a unique dehydrated Kombucha tea, the packets contain pribiotics, organic acids, and is even bubbly. The flavor profile is meant to appeal to a broader audience of consumer that do not prefer the strong fermented taste of Kombucha. The packets come in three flavors - Goji Berry Kombucha-Energy, Pear Ginger Kombucha-Digestion and Acai Blueberry Pomegranate Kombucha-Antioxidant and were debuted to West Coast customers at Natural Products Expo West in March.

SOS is a fast-acting electrolye replacement and hydration drink mix that helps combat dehydration caused by active lifestyles and physical performance. A specially formulated blend of sugar, sodium, potassium, citrate and magenesium, SOS is based on a formula discovered more than 50 years ago and used by medical practitioners to treat mild to moderate dehydration. The company recently appointed FIJI Water co-founder Doug Carlson as Chairman of the board.

DripDrop is the first oral rehydration solution to combine medical standard of rehydration therapy and excellent taste. The company boasts its formula has been adopted by an elite group of users including U.S. Special Forces, Olympians, topflight athletes, and physicians and nurses at many hospitals. DripDrop is available in Walgreens, CVS, and H.E.B. stores and online at Amazon. com and DripDrop.com Crush has expanded its top selling Crush Singles to Go! powdered soft drinks line with three new flavors - Cherry Limeade, Cherry, and Berry Punch. The new flavors will join its current roster of Orange, Strawberry, and Grape flavors. Eboost is reintroducing its line of Natural Energy Powders with a new packaging an improved formula that is now 100% non-GMO and contains no maltodextrin. With only 5 calories, natural caffeine from green coffee & green tea, and no artificial flavors, colors, or sweeteners provides natural energy. Available in Orange, Pink Lemonade and Acai Pomegranate flavors. Stur, an all-natural liquid water enhancer is now available nationwide in Kroger and Publix supermarkets. The stevia-sweetened product contains no calories and 100 percent of the recommended daily value of vitamin C.

42 MARCH 2015 BEVNET MAGAZINE

OJO Eye Care Nectar has launched a dry, “onthe-go” powder option. The company’s quickly dissolving eye care crystals contain a full daily does of AREDS 2 vitamins. The company recently expanded its distribution by securing placements on shelves at H-E-B stores thoughtout the state of Texas. KonaRed produces health and wellness nutritional products which bring the attributes of the Hawaiian Coffee fruit to an international consumer market. Recently, the company secured distribution at 12 Whole Foods stores in California, Arizona, and Nevada for its “on-the-go” powder packs and powder tubs. Riosurge has created a line of liquid water enhancers to improve the taste of water while ensuring all the natural benefits. The company, which also produces and markets an all-natural Coconut Oil - released the water enhancer line with five flavors: Acai Berry, Hibiscus Green Tea, Kiwi Strawberry, Peach Mango, and Pineapple Coconut. Water Sensations are now being sold at Akin’s and Chamberlin’s natural markets. The clear, all natural, calorie free, fortified liquid water infusion is geared to the consumer committed to healthy living and to a fit and active lifestyle. Available in its patented LiquiPacks, Water Sensations are available in five flavors - Citrus Energy, Cranberry Pomegranate Fitness, Blueberry Acai Immunity, Mango Peach Focus, and Coconut Pineapple Sports.