BevNET Magazine March 2015

MARCH 12, 2015

COKE'S FIGHT FOR A FUTURE

BEYOND BRAND COKE, A COMPANY SEEKS TO EVOLVE

HOW A-B INBEV IS BUYING "THE CUTTING EDGE"

BOTTLED WATER COMPANIES LOOK TO STAY RELEVANT

THE FUTURE IS CLEAR I V . M M X V

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Contents • Volume 13 • No. 2

48

COLUMNS

FEATURES

SPECIAL SECTION

6 First Drop Titans Fight for Balance

38 Craft Beer Buying “The Cutting Edge” at A-B InBev

63 2015 Functional Beverage Guide

8 Publisher’s Toast In Plain Site

40 Still Infused with Faith, Cap Companies Battle On With Powders/Mixes Brand News

ON THE COVER

36 Gerry’s Insights The Bottled Water Rebound

DEPARTMENTS 10 BevScape Sans Glaceau, Big Geyser Reloads 20 New Products AriZona and Welch’s Hook Up 30 Channel Check Organic Fruit Drinks Energize Conventional 88 Promo Parade Russell Westbrook’s Kickstarter Campaign

44 The Experts Even Non-Alcoholic Beverage Distributors Can Sue

46 Coke’s Fight for a Future Beyond Brand Coke, a Company Seeks to Evolve

48 Evian, Fiji, Perrier, and the Battle for Relevance With Bottled Water Brand News

TRADE SHOWS 58 Fancy Foods West Report Cold-Brew Coffee, Kombucha Make Headway in Specialty and Beyond

BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices.

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The First Drop

By Jeffrey Klineman

As much as we love to rag on them

When Titans Battle for Balance

for being the slow, silly galoots that they are, another way of looking at some of the biggest companies in the beverage space is through the lens of the long-term business.

Ultimately, that’s the struggle that we’re seeing companies like Coke, Pepsi, ABInBev, Campbell’s, and others undertake – once built around one potent brand, they are adjusting to changing times and changing tastes, including some consumers who disdain their core brands altogether.

It’s not just a problem that the beverage companies face, and it’s not just related to lifestyle-type consumable brands like tobacco companies or fast food, either.

are looking to burnish their brands.

Despite what they might say to keep shares up, it’s a sure thing that very few executives at either company thinks their futures will be dependent on growing the size of Coca-Cola or Bud Light. Rather, the companies are trying to figure out how to maximize those brands’ remaining years of high performance while slowly bringing them into proportion with their next stage of the business.

At Coke, as reporter Neil MartinezBelkin writes this month, the world’s biggest brand is trying to figure out how it can be a company that can stick around for the long haul, considering its assort-

less than a decade old. While proportional volume will long ensure that it’s not Goose Island/Elysian InBud anytime in the near future, it’s good to see the company elevating craft within the portfolio.

Still, these companies need to understand that they can’t just plug-and-play with their new brands, but they need to adjust their ways of thinking. It’s mindboggling that, while it was spending millions on its promising new acquisitions, Bud was spending an equally large amount on a Super Bowl ad dissing the same craft movement. It’s hard to imagine someone cutting off their nose to spite their face in such an expensive

Think about companies like Yahoo, Microsoft, even GE or IBM, who have had to adjust their companies when their core brand offerings are no longer in vogue – they either become something else, something bigger, capitalizing on both their cash and their ability to think strategically, or else they become zombies, targets for companies that want to take what’s still worthwhile and discard the rest. Coke, Budweiser, even Evian and Perrier have had remarkably long lives as consumer brands, but there’s always adjustment.

This issue of BevNET Magazine features a look at two of those big companies, Coke and AB-InBev, as they enact strategies that attempt to make themselves more relevant even as their core brands play out what have been exceptionally long life spans. We also look at some wellestablished bottled water companies that

ment, its route to market, its technological and media capabilities. It’s not just based around having a Coke within reach everywhere, but actually, via its relationship with Keurig, with its development of the Freestyle, having a Coke machine within reach in the home and on the road.

At the international conglomerate that is AB-InBev, as we see in a story from our Brewbound editor, Chris Furnari, the giant ship is currently commandeering craft vessels. The company has been on a remarkable spending spree for craft breweries in recent months, trying to secure credibility and presence by committing millions of dollars in a rollup direction that many had recommended but few had predicted. Are any of these brands going to be the flagship for Bud anytime soon? It’s not likely, but remember that Bud is itself the new flagship in a union that is with InBev

way, and it’s enough to make you wonder if sometimes these companies’ divisions are truly aligned, if they think they are big enough to accommodate dissent, or if they have any idea what they are thinking, at all. Certainly, there have been times at Coke where even model entrepreneur Seth Goldman has run up against larger corporate goals, and the rebel values that folks like John Bello, Larry Trachtenbroit, and Steve Demos have brought to their own acquirers have been the same values that helped bring them to the exit door.

We wish all of these companies the best of luck as they try to foster change, internally and through acquisition. But when thinking of entrepreneurial businesses as their next stage of the empire, we suggest that it’s never a great idea to slap your offspring, especially if you plan on having them help care for you down the road.

6 MARCH 2015 BEVNET MAGAZINE

Publisher’s Toast

By Barry Nathanson

MAGAZINE

In Plain Site

www.bevnet.com/magazine Barry J. Nathanson PUBLISHER bnathanson@bevnet.com

Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com

Ray Latif MANAGING EDITOR

To those who have read my columns over the years, you know I’m into the good old days of simplicity and direct communication. One of my most commented-on columns was on my tirade on the overuse and fascination with cell phones (Blackberry was the rage at the time). It centered on the lack of consideration and respect signified by mealtime use, not to mention the fact that we have a new set of folks with the attention span of a two-year-old. It’s a wonder how people actually conduct business. I concede that I’ve lost that battle, sadly. People are always on their devices. It’s a sad commentary on our culture, personal and professional. But enough on that point, I just had to get it in.

My column today is about a very positive part of beverage marketing and promotion through technology. During one of our many recent snowstorms, I spent a very quiet Friday afternoon perusing the web sites that dot the beverage landscape.

I looked at the sites for established brands, for newbies, and for everything in between. I came away from it very impressed, by and large, with these online efforts to position and articulate brand messages. After a while, though they were mostly unique to their brand, the format and construction of these sites all seemed to be the same. I understand how hard it must be to differentiate when there is a structure to the sites that must be followed. Yet, within those confines, the messaging came across very well.

To the brands that had a great story to tell in their founding, the execution was terrific.

Each one demonstrated the passion and emotion of their founders, whether from the coconut plantations or the rainforest, whether the products were exotic berries, leaves, or other natural ingredients indigenous to a region and culture.You all made me want to try and support your efforts.

I found the graphics and visuals to be arresting and capture the essence of the brand. The beauty shots did a great job in enticing the viewers into your world.

It’s come a long way from the bland, generic sites heavy on copy.

rlatif@bevnet.com

Neil Martinez-Belkin STAFF WRITER nmartinezbelkin@bevnet.com

Jon Landis STAFF WRITER jlandis@bevnet.com

Chris Furnari BREWBOUND EDITOR cfurnari@bevnet.com

David Eisenberg STAFF WRITER deisenberg@bevnet.com

SALES John McKenna DIRECTOR OF SALES jmckenna@bevnet.com

Adam Stern SENIOR ACCOUNT SPECIALIST astern@bevnet.com

John Fischer ACCOUNT SPECIALIST jfischer@bevnet.com

Jacqui Brugliera SALES & MARKETING ADMIN jbrugliera@bevnet.com

ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR Aaron Willette SENIOR DESIGNER BEVNET.COM, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com

John Craven CEO & EDITORIAL DIRECTOR jcraven@bevnet.com

HEADQUARTERS 44 Pleasant St., Suite 110 Watertown, MA 02472 ph. 617-231-8800 f. 617-231-8890

PUBLISHER’S OFFICE 33 W 19th St., Fourth Floor New York, NY 10011 ph. 212-647-0501

The news sections helped convey the excitement of the activities, sponsorships and community involvement of the brands, real or perceived. It’s an important part of strategy and most brands got it right.

Interactivity with the consumer was done very well. I’m still amazed how many people react to your brands and their ardor in communicating it. Their reaching out would impress those going onto the sites. It did for me.

Communication and connection are an integral aspect of beverage marketing when it’s done right. Websites are an integral part of your marketing plan and its one that I saw many brands had nailed brilliantly. Keep up the good work.

SUBSCRIPTIONS For fastest service, please visit: www.bevnet.com/magazine/subscribe 617-231-8888

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8 MARCH 2015 BEVNET MAGAZINE

Bevscape The latest news on the brands you sell

CRAFT IN CONGRESS Beer Institute-Backed “Fair Beer Act” Introduced

Under the current federal tax structure, a reduced rate of $7 per barrel is paid on the first 60,000 barrels of beer that are sold by brewers making less than 2 million barrels annually. Additional barrels, up to 2 million, are taxed at $18 per barrel.

That’s the same rate at which domestic brewers making more than 2 million barrels annually, as well as all beer importers, currently pay for every barrel produced.

But the introduction of the Fair Beer Act bill hasn’t come without opposi-

Jim McGreevy President, The Beer Institute

Congress is departing a pair of bills affecting beer company finances.

The bipartisan Fair Brewers Excise and Economic Relief Act (Fair BEER Act) – backed by the Beer Institute – was introduced last month into the House of Representatives. Co-sponsored by Rep. Ron Kind (D-Wis.), it differs from previous bills by creating a new scaled tax structure that would lower the per barrel tax rate for all brewers and importers of all sizes.

Prior iterations of the bill had included bigger breaks for small brewers, but wasn’t as “passable” in the eyes of the Beer Institute, said Chris Thorne, the vice president of communications for the BI. The latest reform bill would also keep the U.S. policy in line with the World Trade Organization, a key talking point the BI plans to deploy when it discusses the bill with members of Congress.

In a phone call with Brewbound, BI president Jim McGreevy explained that a “graduated federal excise tax structure” benefits small craft brewers, as well as large domestic and international beer companies, by slashing excise taxes at various levels of production, bringing down or eliminating the excise tax rate for production levels under 2 million.

10 MARCH 2015 BEVNET MAGAZINE

tion, however. Before the BI could send out press release touting the benefits of the new bill, the Brewers Association issued its own statement, challenging the motives while simultaneously explaining the advantages of the competing Small BREW Act, which it supports.

“While the Brewers Association supports lowering excise taxes for small brewers, the BEER Act is not the way to do it,” BA CEO Bob Pease said in a press statement.

“There are several problematic issues with this legislation including cost to the country, job creation and fairness. The BEER Act gives further tax advantages to multinational brewing companies that not only already pay lower rates than purely domestic brewers, but also have cut thousands of U.S. jobs in the past six years and export and shelter their U.S. profits.”

The BA’s Small BREW Act is intended to give preference to smaller producers while also attempting to redefine the federal definition of a small brewer, raising the production ceiling to 6 million barrels.

The two bills are actually quite similar.

In its current form, the Small BREW Act would also cut the tax rate on a brewery’s first 60,000 barrels in half, from $7 to $3.50, and would also cut the excise tax

rate from $18 per barrel to $16 for production between 60,001 and 2 million barrels.

Once a brewery surpasses that 2 million barrel threshold, however, the federal excise tax would not change from the current $18 per barrel rate. The new rates, if signed into law, would be applicable to brewers with annual production of 6 million barrels or less, which the BA currently uses as part of its own definition of a “craft brewer.”

But McGreevy believes a bill aimed at including all brewers and beer importers, and one that is WTO-compliant, is a better approach.

“I think the Fair BEER Act, as it covers all brewers and beer importers, takes away a potential challenge that could come from other governments, and other brewers around the world, who could challenge a law that doesn’t include everyone,” said McGreevy. “We want to make sure that the potential challenge doesn’t exist if beer excise tax reform gets passed in Congress.”

This isn’t the first time that either group has tried to reform the tax code. Versions of the BEER Act have been introduced into Congress since 1990, when the excise tax rate for larger brewers doubled from $9 to $18. At the time, the government maintained a reduced federal excise tax rate (which had gone into effect in 1976) of $7 on the first 60,000 barrels for brewers making less than 2 million annually.

Both the BA and the BI have been able to agree on one thing: Both groups feel that a unified voice in Washington D.C. would improve the chances of passing any bill.

But they still have been unable to come to terms on a single proposal, McGreevy said.

“The BA board and the BI board had some discussion over the summer about finding a way to get to one bill,” said McGreevy. “It didn’t happen at the time. I think there are plenty of places where the BA and BI can work together on regulatory issues. This isn’t one of them right now but its doesn’t mean that it couldn’t be one in the future.”

Last time around, the Small Brew Act received support from 182 House members and 47 senators. The BEER Act, which is vastly different than this year’s version, had 114 supporters in the House and only 12 in the Senate.

Bevscape INNOVATIONS Jones Soda Founder Peter van Stolk Launches ‘The Juice Box’ Before he was selling soda, Peter van Stolk was slinging freshly-squeezed juices out of his truck in Edmonton. Nearly 30 years later, the Jones Soda founder’s latest venture is bringing him back to his juicing roots.

In 2010, three years after his abrupt departure from Jones, van Stolk became CEO of SPUD, a Vancouver-based organic produce delivery business. Today SPUD employs over 350 people, bringing organic and local groceries to consumers in Vancouver, Edmonton, Victoria, Calgary, Los Angeles, and San Francisco.

In 2014 SPUD served as the platform for van Stolk’s entry into the cold-pressed juice beverage market. Last July the company launched its own private label juice brand The Juice Box, delivering 100 percent organic cold-pressed juices throughout Vancouver, West Vancouver, North Vancouver, and Richmond, with plans to enter a fifth city in 2015. The brand carries 19 juices and nut milk varieties.

SPUD’s private label juice brand didn’t

remain all that private for long. The Juice Box has since been made available at two of the largest retail grocers in the Vancouver area, Save-On-Foods and Marketplace IGA, as well as many of the city’s independent coffee shops. According to van Stolk, it’s slated to enter Whole Foods later this year.

“It’s got such an offering that people want to sell it everywhere,” he says. “It feels good selling a product that doesn’t have Blue Bubble Gum attached to its name,” he adds, with a laugh.

In addition to now selling a health-conscious beverage, another major difference from his time at Jones is that van Stolk’s now dealing with a product with a 4-5 day shelf life, and he intends to keep his juices raw. With no plans to pasteurize The Juice Box’s products in any way, including high pressure processing, the SPUD CEO says he’s in a unique position to handle the challenges of a limited shelf life.

“The typical beverage model is you have one facility and you ship your product from

there across North America. Under that model, I’d have no choice but to HPP,” he explains. “But the wonderful thing is I’m a retailer, and my retail operations have their own warehouses in each location where they’ve got tons of fresh produce. So we have no plans to go HPP. The plan is to put more juicers in more of our facilities.”

DISTRIBUTION Sans Glaceau, Big Geyser Reloads As New York’s Big Geyser readies itself for a transition that will see Smartwater come off its trucks by March, the distribution powerhouse is set to add Core Natural, a new water brand headed by FUZE and Bodyarmor founder Lance Collins, to its portfolio.

It will be the Northeast debut for Core Natural, which infuses trace minerals into reverse-osmosis water, creating an electrolyte-enhanced beverage that is promoted as having a “perfect pH” of 7.4. Packaged in uniquely molded 20 and 30 oz. bottles that are tapered at the middle and topped with a large blue cap, Core Natural is currently distributed in Southern California (via Haralambos), Colorado and Texas, as well as in a handful of retailers in Virginia and Arizona.

Last month, Big Geyser announced its intention to cut the cord on Glaceau brands, informing suppliers that it would drop Vitaminwater and Smartwater from its portfolio by March 1.

For Big Geyser, the largest independent beverage distributor in New York, the move was seen as a response to a sustained decline in sales and market share of Vitaminwater amid booming growth for Sparkling Ice and Monster Energy, which the company added to its trucks two years ago.

12 MARCH 2015 BEVNET MAGAZINE

Smartwater, on the other hand, is growing at a torrid pace (according to IRI, a Chicago-based market research company, sales of the brand in measured channels are up nearly 17 percent over a 52 week period ending on Dec. 28). Big Geyser was expected to lean heavily on Essentia, the fast-growing alkaline water brand, to fill in some of the gaps left by Smartwater.

Nevertheless, it’s clear that by dropping the Glaceau brand, Big Geyser would take a hit.

The addition of Core Natural now gives the distributor a twohorse stable of premium water brands to tackle metro New York.

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Bevscape PERSONNEL MillerCoors CEO Long to Retire MillerCoors has announced that its 56-year-old CEO, Tom Long, plans to retire this summer. His last day with the country’s second-largest beer company will be June 30.

“I am leaving a company and a team, both of which are stronger than they have ever been,” Long said in a press statement. “MillerCoors is in position to capitalize on the changing forces within the U.S. beer industry more decisively than

ever and my team has the passion, conviction, creativity and business plan to win in the long term in this industry.”

Long’s successor hasn’t been named but a MillerCoors board of directors is “actively engaged” in searching for a replacement, saidPete Marino, the company’s chief communication officer.

“We intend to have someone in place

by June 30, but if we don’t, we will lean on the rest of senior leadership team,” he told Brewbound.

Long – who previously served as the chief marketing officer for Miller Brewing Company in 2005 — was named CEO of Miller in 2006 and was instrumental in helping to create the MillerCoors joint venture in 2008, said Marino.

That year, London-based SABMiller and Montreal-based Molson Coors agreed to combine their U.S. divisions — Miller Brewing and Coors Brewing. Long was

named as the chief commercial officer of the new joint venture and would later be named CEO of the division in 2011.

Long’s decision to step down was personal, Marino said, and the CEO plans to “return to the South where both he and his wife have friends and family.”

MillerCoors has now lost three key executives in the last eight months.

Jake Leinenkugel, the longtime president of the MillerCoors-owned Jacob Leinenkugel Brewing, part of the company’s Tenth & Blake craft division,stepped down last September.

His brother, Dick Leinenkugel, was immediately named as the successor.

Three months earlier, Tom Cardella, the president and CEO of Tenth & Blake, announced his retirement. MillerCoors tapped former Coors Distributing Company president Scott Whitley as Cardella’s replacement.

REGULATORY TTB: Understating Alcohol Content Biggest Labeling Issue If the Alcohol and Tobacco Tax and Trade Bureau’s (TTB) latest compliance survey is any gauge, about 22 percent of all malt-based beverages have an inaccurate alcohol content posted on their labels.

As part of its annual random survey to discern how accurately manufacturers label their products, the TTB found the most common noncompliance issue among malt beverage producers involved understating the ABV of their products.

The TTB sampled 155 different malt beverages and cited 46 products for 61 identifiable issues. Chief among the reasons for noncompliance were labels that undersold the product’s alcohol content, with 18 citations. 16 labels actually overstated how much alcohol content was in the product, the second most common offense.

The survey was part of the agency’s Alcohol Beverage Sampling Program, which was first established in 2008 to identify common compliance issues in how beer, wine and spirits are regulated.

“The most common compliance issues we identified involved alcohol content that did not match the label and was outside regulatory tolerances, or that placed the product in a different tax class than indicated by the label,” wrote the agency.

So why were nearly a quarter of the products mislabeled? It could have something to do with the rapid growth of smaller, under-resourced craft breweries that are less-equipped to properly test their products, said Brewers Association director Paul Gatza.

“I think it has a lot to do with batch-to-batch variability among 14 MARCH 2015 BEVNET MAGAZINE

malt-beverage producers,” he said. “It is hard to imagine that they’d be as consistent as a brewer that has been there for 10 or 15 years.”

Jason Wilson, CEO of Alabama’s Back Forty Beer Co. reiterated that, saying cost can play a factor in the labeling process.

“For some, it is simply a cost factor. The lab equipment used to determine ABV is pretty unique, and brewers have proven methods to calculate ABV within an acceptable variance using the data that we already have on hand. It’s hard to justify the expense when you’re juggling financial priorities all over the building,” he told Brewbound.

According to Gatza, products checking in 0.3 percentage points above or below the stated alcohol content are still considered compliant and within the TTBs accepted tolerance range.

The survey also found 27 additional infractions unrelated to alcohol content labeling: 10 malt beverage products cited for having non-mandatory information on the label that differed from its Certificate of Label Approval (COLA); four products cited for omitting mandatory information; four that contained errors in listed government warnings; two for listing mandatory information that differed from the COLA and two without COLAs at all. Five other labels were cited for minor infractions.

Comparatively, last year, there were 92 noncompliance issues identified, but the number of malt beverages sampled was considerably larger, at 239.

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• 59% of the energy category growth comes from zero calorie energy.1 • Available in 12oz size which generates the most dollar volume and growth.1

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New Products The newest options for cooler and shelf

strawberry-flavored sparkling water that contains no calories, artificial sweeteners, caffeine, sodium or genetically modified ingredients.

Packaged in 12 oz. slim cans, the beverage is sold as a single-serve item and also in an 8-pack.

Cúrate waters are sold nationally and their price varies by market. For more information, please call National Beverage Corp. at (954) 581-0922.

Protein Drinks

Sparkling Drinks

Shamrock Farms has added a new flavor variety to its Rockin’ Refuel line of milk-based protein drinks. Salted Caramel joins Chocolate and Vanilla as part of Rockin’ Refuel’s Muscle Builder line. The beverage contains 30 grams of protein and nine net grams of carbs per 12 oz. bottle. It is lactose-free and formulated specifically to help build muscle and strength, according to the manufacturer. The product is sold exclusively in 7-Eleven stores nationwide and has a suggested retail price of $1.99-2.19. For more information, please call Shamrock Farms at (602) 272-6721.

Kristian Regale, Inc. has launched FRÏSA, a line of sparkling, European-inspired botanical beverages. The products are made with European spring water sourced exclusively from the Pyrenees and lightly sweetened with a hint of natural cane sugar. Available in three varieties – FRÏSA Elderflower, FRÏSA Ginger Hibiscus, and FRÏSA Black Currant Rosehip – the beverages are 100 percent natural, GMO-free, glutenfree, and caffeine- free, and contain under 100 calories per 8 oz. serving. Packaged in 750 mL glass bottles, the products have a suggested retail price of $6.49-6.99. For more information, please call Kristian Regale at (877) 610-9440.

Dannon has introduced Light & Fit Protein Shakes. The beverages contain 12 grams of protein, five grams of fiber and 150 calories per 10 oz. bottle. The products contain no fat and are naturally and artificially flavored. Available in four flavors – Strawberry, Mixed Berry, Vanilla and Banana – the shakes are sold in 4-packs and retail for $4-5. They are available in grocery stores nationwide. For more information, please call Dannon at (914) 872-8400.

Water

AriZona Beverages and Welch’s have partnered on a new line of all-natural, sparkling juice cocktails. Welch’s Sparkling Grape and Welch’s Sparkling Strawberry are made with Welch’s Concord Grape Juice and Sweet California Strawberries.are packaged in AriZona’s iconic 23 oz. “Big Can.” The drinks are sweetened with high fructose corn syrup and contain 20 grams of sugar and 80-90 calories per 8 oz. serving depending on variety. The products are sold nationally and price varies by market. For more information, please call AriZona at (516) 812-0297.

Hint Inc. has added two new varieties to its range of all-natural, unsweetened essence waters. Like all Hint products, Hint Pineapple and Hint Cherry Fizz contain no calories, diet sweeteners, sugars, colors or preservatives. Hint Water is available in 14 additional flavors and packaged in 16 oz. bottles. Hint Fizz comes in 16.9 oz. bottles that are available in five other flavors. Hint products are currently available nationwide in a variety of retailers, including Whole Foods, Kroger, Safeway, Fresh Market, Duane Reade and Stop & Shop and retail for $1.69-1.99 per bottle. For more information, please call Hint at (415) 513-4050.

Nestle USA has introduced Skinny Cow Creamy Iced Coffee Drinks. Made with roasted coffee that is whipped with milk, the beverages come in three flavors – Mocha Latte, Vanilla Latte flavors and Creamy Cappuccino – each containing 120 calories per 8 oz. bottle.

The drinks are shelf-stable and have a suggested retail price of $1.99 per individual bottle and $5.99 per 4-pack. For more information, please call Nestle USA at (818) 549-5846.

LaCroix Beverages has added a new flavor to its Cúrate line of sparkling waters. Cúrate Pina Fraise is a 100 percent natural pineapple and

High Brew Coffee has added a Black & Bold variety to its line of low-calorie, cold-brewed coffee. Made with 100 percent Fair Trade

20 MARCH 2015 BEVNET MAGAZINE

Coffee

certified Arabica beans, the new product is a dairy-free option that contains 20 calories and less than one gram of sugar. Like all High Brew products, the new coffee is produced using a no-heat brewing process with coffee beans steeped for hours. The process extracts higher levels of natural caffeine, and creates a coffee with very little bitterness and a natural source of antioxidants and is low in acidity, according to the company. Packaged in 8 oz. slim cans, High Brew Coffee has a suggested retail price of $2.49-2.69 and is sold at Target, Whole Foods, Sprouts and other retailers. For more information, please call High Brew at (844) 265-3278.

Energy Drinks PepsiCo has introduced two new flavors of Mtn Dew Kickstart: Pineapple Orange Mango and Strawberry Kiwi. The products are made with a blend of Mtn Dew, fruit juice and coconut water, and contain 60 calories per 12 oz. can. The drinks are sold nationally, with retail price varying by market. For more information, please call PepsiCo at (914) 253-2308.

BAWLS Acquisition has extended its BAWLS Guarana line of highly caffeinated premium sodas. BAWLS Mandarin Orange is a blend of traditional BAWLS Guarana infused with sweet and creamy citrus notes, according to the company. The beverage is packaged in the brand’s iconic glass 10 oz. bumpy bottle and will soon be available in a 16 oz. can. The 10 oz. bottle retails for $1.99. For more information, please call BAWLS at (888) 731-9708.

Monster Beverage Corp. has introduced the newest addition to its Monster Rehab line: Monster Rehab Peach Tea + Energy. It is the sixth flavor variety in the Rehab sub-line.

The energy drink is formulated with B vitamins, electrolytes and coconut water and contains 10 calories per 8 oz. serving. The product is packaged in a 15.5 oz. can and is available nationwide. The price of Monster Rehab varies by market. For more information, please call Monster Beverage at (951) 739-6200.

Functional Drinks Kill Cliff has added a new variety to its line of exercise recovery drinks. Berry Legit features a flavor combination of lemonade and

blackberries, and is sweetened with a blend of stevia-erythritol. The beverage contains 20 calories and 25mg of caffeine per 12 oz. can.

The product has a suggested retail price of $2.99, and $9.99-10.99 for 4-packs. They can be purchased at Walmart, Kroger, QT, Vitamin Shoppe and RaceTrac stores. For more information, please call Kill Cliff at (855) 552-5433.

Tea Unilever has extended its Lipton Tea brand with a new line of lightly carbonated iced teas. Lipton Sparkling Iced Tea is available in three flavors: lemonade, raspberry and peach. The products are packaged in 12 oz. sleek, “gilver”-colored cans. The teas have a suggested retail price of $1.19 and are distributed nationally through the Pepsi Lipton Tea Partnership, a joint venture between Unilever and PepsiCo. For more information, please call PepsiCo at (914) 253-2408.

Nestle Waters North America (NWNA) has extended its Tradewinds tea brand. The company has introduced three new flavor varieties for its Tradewinds Unsweet Tea line: Unsweetened with Lemon, Unsweetened with Peach, and Unsweetened with Raspberry. The products are made with 100 percent natural flavors, zero calories, and no added sugars or sweeteners. Packaged in one-gallon plastic jugs, the teas are sold at select grocery and mass retailers nationwide, including Target and Walmart, and have a suggested retail price of $2.99. NWNA is also is launching a Tradewinds sub-line called Jimmy Buffett’s Island Tea. The new tropical-themed iced teas contain 0-4 percent real juice, depending on variety, are made with no artificial sweeteners, and have 110 calories per 18.5 oz. bottle. The line comes in five flavor varieties: Pineapple Coconut White Tea, Tropical Citrus Green Tea, Peach Mango Black Tea, Strawberry Lime Black Tea, and Paradise Punch Hibiscus Tea. The products have a suggested retail price of $1.39-1.69 and are available nationally in select Publix, Kroger, Stop & Shop, Sunoco, Quik Trip, Walmart, Circle K and 7-Eleven locations. For more information, please call NWNA at (888) 747-7437.

Liquid Water Enhancers The Coca-Cola Co. has extended its Dasani Drops line of liquid water enhancers. Dasani Drops Infusions is a new sub-line that comes in two “spa-inspired” flavors: Strawberry Basil

BEVNET MAGAZINE MARCH 2015

21

New Products and Lime. The products are unsweetened, have a touch of flavor and no color added. The water enhancers come in 1.9 oz. squeezable bottles, and can produce 32 servings per bottle. Dasani Drops Infusions are available nationwide and retail for approximately $4. For more information, please call Coca-Cola at (404) 676-1533.

Juice Robinson Beverages has introduced CRUDE, a line of cold-pressed juices made with no added water, sugars, concentrates or flavors. The new brand launched with two varieties. CRUDE Green #1 combines spinach, honeydew, lime, carrot, orange and spirulina. CRUDE Red #1 is a blend of pear, beet, ginger, aloe and coconut water. The products are high pressure processed and certified USDA Organic, Non-GMO Project Verified and naturally gluten-free. Filled in 16 oz. bottles made of PET recyclable materials and BPA-free, the juices are sold in select retailers in the Midwest and have a suggested retail price of $7.99. For more information, please call Robinson Beverages at (248) 283-9000.

Suja has extended its Essentials line with three new organic juice products as part of its new 1-Day Renewal program. Sunrise Probiotic is an almond and strawberry smoothie with chia seeds and 2 billion CFUs of vegan probiotics.

Midday Thrive is a green juice that is made with kale and collards. Sunset Protein is a vanilla and cinnamon smoothie that is infused with 10 grams of vegan (hemp and pea) protein. The products contain non-GMO ingredients and high pressure processed. Sold exclusively at Target, each juice retails for $3.99 per 12 oz. bottle. For more information, please call Suja at 855-879-7852.

Love Beets has expanded its line of beet-based products with the introduction of its Organic Beet Juice. The beverage is gluten-free, 100 percent natural and contains no added sugar. It is packaged in a 14 oz. glass bottle.

Love Beets is also re-launching its other juices nationwide with a new design. The products include a Cherry & Berry flavor, which blends beets with black currant and cherries, and the company’s regular Beet Juice, both of which are available in a 20 oz. recyclable, plastic bottle.

All Love Beets juices are sold in grocery stores nationwide at a suggested retail price of $4.99 – $5.99. For more information, please call Love Beets at (856) 692-1740.

22 MARCH 2015 BEVNET MAGAZINE

Sambazon has launched Sambazon 100 Juices, an acai-based line of 100 percent juice blends that contain 100 calories or less per 10.5 oz. bottle. The beverages are also formulated with 100 açaí berries per bottle. The line comes in three flavors: Açaí Berry, Strawberry + Lemon + Açaí Berry and Pineapple + Coconut + Açaí Berry. Like all Sambazon products, new juices are USDA Organic, Non-GMO Project Verified, vegan, and made with Ecocert Fair Trade açaí. The products are sweetened with an organic and Non-GMO Project Verified blend of zero glycemic stevia and erythritol, plus low-glycemic agave in the Açaí Berry variety and contain 5-11 grams of sugar per bottle, depending on variety. Sambazon 100 juices are available in natural health food stores and grocers nationwide and have a suggested retail price of $3.49. For more information, please call Sambazon at (877) 726-2296.

Cheribundi Inc., a leading producer of tart cherry juice products, has launched an assortment pack of its Fruit Refresh products in 108 Sam’s Clubs in Colorado, Illinois, Michigan and Minnesota. The all-natural, cherry-based beverages are blended with assortments of other fruit juices. Cheribundi’s Fruit Refresh 12-pack of 12 oz. bottles contains four of each of the most popular flavors of Fruit Refresh, including Cherry Lemonade, Cherry Cranberry, and Cherry Blueberry. The pack is located in the shelf stable juice aisle of the store. For more information, please call Cheribundi at (800) 699-0460.

Campbell Soup Company has extended its V8 brand with four new vegetable and fruit juice blends. The new varieties, Healthy Greens, Purple Power, Golden Goodness and Carrot Mango, contain essential antioxidant vitamins A, C, and E, are 60 calories or less, deliver one serving of vegetables and are made from 75 percent juice and 25 percent water with no added sugar, preservatives or artificial colors and flavors. Healthy Greens is made with the juices of Spinach, Yellow Carrots, Apples, and Pineapple. Purple Power contains the juices of Purple Carrots, Beets and Apple. Golden Goodness blends the juices of Sweet Potatoes, Yellow Carrots, Orange Carrots, and Orange.

Carrot Mango is a combination of juices of Carrot and Mango. The beverages are available in 46 oz. multi-serve bottles for a suggested retail price of $3.99 and in 12 oz. single-serve bottles, which retail for $1. The products are sold at major grocery and convenience store

New Products locations nationwide. For more information, please call Campbell at (856) 342-4978.

Beer Diageo has launched Thump Keg Brewing Co. The new company creates inventive beer styles with the foundation ingredients used to distill celebrated spirits brands. The brand’s name is a nod to the craftsmanship the beer takes from the experience of distillers who used to listen to the sound of mash thumping against the keg when distilling their spirits; no actual thump kegs are used to brew the beers. Agave Amber Ale is brewed with the signature blue agave from Peligroso Tequila, giving it a unique flavor resulting in a crisp amber ale. Rye IPA incorporates the same underlying grains used in the distillation of George Dickel Whisky, adding a subtle spice and bursts of smoky vanilla to the hop-forward IPA. Both beers will be in four test markets at suggested retail price of $9.49 for a 6-pack. For more information, please call Diageo at (203) 229-2100.

Wine Downton Abbey Wines, a brand inspired by the popular television show, has launched its Countess of Grantham Collection, a selection of varietal wines crafted with premium fruit from California. The wines take inspiration from the show’s Lady Cora Crawley, the thoroughly modern, American-born wife of British aristocrat Robert Crawley, Earl of Grantham. The fruitdriven Downton Abbey Cabernet Sauvignon and Chardonnay are full-bodied wines with an abundant concentration of color and flavor, according to the producer. The new varieties are available at select grocery stores and wine retailers, and have a suggested retail price of $14.99 per 750 mL bottle. For more information, please call PL360 Beverage Partners at (303) 949-9317.

The Triton Collection, a wholesaler of fine wines from around the world, has introduced a trio of organic wines for distribution in the U.S. The 2014 Teillery Cabernet Sauvignon and 2014 Teillery Carménère are produced using hand-picked grapes from the first vineyard in Chile to be organically cultivated

24 MARCH 2015 BEVNET MAGAZINE

since its inception. The grapes undergo a short maceration and juice goes through a controlled fermentation in stainless steel tanks at 24°C to 26°C. Secondary malolactic fermentation is produced in a natural way, with 6 months in stainless steel tanks. The Cabernet Sauvignon is 13.8 ABV while the Carménère is presented at 13.1 ABV. The distributor also released the 2013 Zeroincondotta Barbera Piemonte, an organic certified Italian wine made without the use of chemical additives. The grapes undergo a short maceration (4 days), and the aging of wine takes place in 90 percent stainless steel and 10 percent wood without sulfurous anhydride. The wines are all packaged in 750 mL glass bottles and distributed in select states for a suggested retail price of $13.99. For more information, please call Triton at (501)747-2303.

Apothic Wines has launched its latest seasonal offering, Apothic Crush. The limited edition red wine blends luscious red fruit flavors with notes of caramel and chocolate for a velvety, smooth mouthfeel, according to the winemaker.

Apothic Crush retails for $14 and is sold nationwide through April. For more information, please call Apothic at (800) 425-5635.

Diageo Chateau & Estate Wines (DC&E) has introduced Truvée Wines, a brand inspired by winemaking sisters Robin and Andréa McBride. Truvée debuted with two Central Coast grown varietals: a lightly oaked Chardonnay and a Rhone Style Red Blend. Grapes for the wines were sourced from Central Coast California vineyards within the Chalone, Monterey, Edna Valley, San Benito and Paso Robles American Viticultural Areas. Truvée wines are available nationwide with a suggested retail price of $15.99 for a 750 mL bottle. For more information, please call Diageo Chateau & Estate at (646) 223-2014.

Skinnygirl Pinot Noir is a new extension of the brand’s line of low-calorie wines. The wine offers aromas of dark cherry and flavors of dark cherry, toasted oak and vanilla, according to the producer. At 100 calories per 5 oz. serving, it is 10 percent ABV and offered in a 750 mL bottle. The product has a suggested retail price of $11.99 for a 750 mL bottle and is available nationwide. For more information, please call Beam Suntory at (847) 444-7699.

New Products American Whiskey La Bodega Internacional (LBI), a Hispanicowned, handcrafted premium spirits company based in Atlanta, has launched J.R. Revelry, a new, 90 proof bourbon. The spirit has a smooth, approachable flavor profile, with a rich amber appearance and a solid, pleasing bouquet, according to LBI, which notes the whiskey’s spice, smoke and fresh oak finish. J.R. Revelry is distributed in New York and has a suggested retail price of $34.99 per 750 mL bottle. For more information, please call LBI at (323) 354-6619.

Woodford Reserve Kentucky Straight Rye Whiskey is the third permanent line extension to join the brand portfolio, which includes the original Woodford Reserve Distiller’s Select and Woodford Reserve Double Oaked. To complement and emphasize the spice characteristics found in the original Woodford Reserve, the Rye uses a base that’s 53 percent rye, resulting in a liquid that’s both more balanced, and refreshingly subtle, according to the company.

The whiskey has a suggested retail price of $37.99 for a 750 mL bottle and is available in select markets. For more information, please call Brown-Forman at (502) 585-1100.

The fifth release from Diageo’s Orphan Barrel Whiskey Distilling Co. is Forged Oak, a 15-year-old Kentucky Straight Bourbon Whiskey. The 90.5 proof spirit was distilled at the New Bernheim Distillery in Louisville and found in the Stitzel-Weller warehouses.

The whiskey tastes of seasoned woody notes of cocoa and young berries with a long, dry finish of black pepper, according to Diageo. It will be available at select retailers nationally for a suggested retail price of $65. For more information, please call Diageo at (203) 229-2100.

Scotch Whisky Glenmorangie Lasanta is one of three whiskies in Glenmorangie’s Extra Matured Range, a collection of single malt whiskies that spend 10 years in bourbon casks, then a further two in exclusive ex-Sauternes, port or sherry casks, which add complex layers to their taste.

Named after the Scots Gaelic word for warmth and passion, Lasanta has recently been refined to make the spicy, full-bodied whisky sweeter, and smoother, according to the distillery. The

26 MARCH 2015 BEVNET MAGAZINE

whisky is now extra-matured in Oloroso sherry casks and now with additional finishing in Pedro Ximenez casks, giving the spirit a more rounded character. It is lightly chill-filtered and bottled at 43 percent ABV. Lasanta is available in specialist whisky shops nationwide and has a suggested retail price of $53.99 per 750 mL bottle. For more information, please call MME at (212) 779-2233.

Balblair has released four new vintage expressions of its highland single malt Scotch whisky in the U.S. They whiskies include the Balblair 2003, 1999, 1990 and 1983 vintages, which were each distilled on the idyllic coast of the Dornoch Firth. Distillery Manager John MacDonald hand-selects each cask and releases the whiskies when they have reached their exact point of “optimum maturation,” according to the company. As such, bottles of Balblair are not marked with an age statement, but instead with the year that the whisky was laid down.

Each of the four new Balblair vintages were bottled at 46 percent ABV without chill filtering. The whiskies are available in major markets at a suggested retail price ranging from $70 to $330. For more information, please call The Thomas Collective at (212) 229-2294.

Vodka Campari America has extended its SKYY Vodka line with two new flavor varieties: SKYY Infusions Texas Grapefruit and SKYY Infusions Pacific Blueberry. The new products are made with natural ingredients, and blend juicy grapefruit and ripe blueberry with SKYY’s premium distilled vodka. The spirits come in SKYY’s modernized packaging, which feature a label inspired by the fine detailing of garnishes found in upscale cocktail bars. The bottle also includes a new, premium brushed silver cap, along with metallic color-coded cap rings that designate each flavor. The vodkas are 70 proof and available in 50 mL (suggested retail price: $1.99), 750 mL ($18.49), 1L ($26.49) and 1.75L ($32.99) sizes. For more information, please call Campari at (415) 315-8000.

Zodiac Vodka is a craft spirit made with American potatoes and entirely produced in its Rigby, Idaho-based distillery. Located in the heart of Idaho potato country, the distillery uses potatoes grown in from the region’s rich volca-

New Products nic soil. Zodiac uses a four-column continuous distillation process where the alcohol passes through a series of stainless steel plates that help to extract any unwanted impurities. It is then blended with water from the Snake River Aquifer which runs beneath the distillery and filtered using hand-cut Canadian Birch Charcoal. The 80 proof vodka retails for $25 per 750 mL bottle and is distributed in Texas. For more information, please call Sunshine Sachs at (323) 822-9300.

SVEDKA Vodka has debuted SVEDKA Grapefruit Jalapeno and SVEDKA 100 Proof.

SVEDKA Grapefruit Jalapeno begins with a bright, citrus entry, building to a smooth hint of heat, and intensifying with a tart, juicy finish and jalapeno bite, according to the company.

SVEDKA describes its 100 Proof vodka as a grain neutral spirit with a smooth, clean taste and a crisp, arid sensation that intensifies to the end with a deep, warm finish. Both products are available nationwide, with Grapefruit Jalapeno available in 50 mL bottles (suggested retail price: $1.99, 375 mL ($6.99), 750 mL ($12.99), 1L ($16.99) and 1.75L ($21.99) and 100 Proof in 375 mL ($8.45), 750 mL ($15.35), and 1L ($18.45). For more information, please call Constellation Brands at (585) 678-7100.

Beam Suntory has extended its Pinnacle Vodka brand with two “brunch-inspired” flavor varieties. Pinnacle Mimosa Vodka features juicy orange and crisp champagne flavors, while Pinnacle Habanero Vodka offers a spicy and sweet taste of ripe, juicy chili peppers, according to the company. Pinnacle Mimosa is 30 percent ABV and Pinnacle Habanero is 35 percent ABV. Both vodkas have a suggested retail price of $12.99 per 750 mL bottle and are distributed nationally. For more information, please call Beam Suntory at (847) 444-7699.

The O’Shevlin Importing Company has launched Bonn Óir Gold Medal Vodka.

The spirit is produced using an Irish family recipe handed down through three generations of the O’Shevlin’s of County Armagh, Ireland.

The vodka is made with the top-grain of soft white Irish wheat and undergoes a handcrafted, continuous-column distillation to deliver an ultra-smooth and clean finish, according to the company. The product sold in select retailers and

28 MARCH 2015 BEVNET MAGAZINE

restaurants and available in 1L, 750 mL and 50 mL bottle sizes with a suggested retail price of $34.99 for a 750 mL bottle. For more information, please call O’Shevlin at (469) 713-2300.

Moët Hennessy has extended its Belvedere Vodka brand with a new Wild Berry variety.

The flavored vodka combines the essence of Polish strawberries, which are smaller, dark red in appearance and more intensely flavored than conventional berries and American blueberries, which have a sweet, delicate, floral flavor, which brings depth and complexity to the vodka, according to the company. The spirit is created with all natural ingredients, real fruit and no sugar added. It will be available nationwide in April with a suggested retail price of $34.99 for a 750 mL bottle. For more information, please call Moët Hennessy at (212) 251-8200.

Gin Azzurre Spirits has launched a botanically infused, naturally gluten-free gin. Azzurre Gin is made with the manufacturer’s “un-vodka-like vodka” base and infused with hand-selected Mediterranean botanicals and spices in a pot still. The resulting spirit features aromas of juniper, mandarin peel, and violet, citrus sweet basil and lavender on the palate and a warm, pink peppercorn finish, according to Azzurre. The 750 mL long-necked bottle is presented with an image of a verdant green iris. The gin has a suggested retail price of $32.99 and is currently distributed through Southern Wine & Spirits of Nevada. For more information, please call Azzurre at (702) 330-4810.

Big Bottom Distilling, maker of Big Bottom Whiskey, is releasing its first distilled product: Big Bottom Oregon Gin. Until 2014, Big Bottom has been sourcing all of its whiskey and rum from outside distillers and then blending, finishing and bottling the final product in Hillsboro, Ore. Unlike a traditional London Dry gin, the Big Bottom Oregon Gin is slightly sweet.

It contains 16 botanicals that offer a complex bouquet of floral qualities that complement the juniper. It also has a rich, full mouth feel with a creamy body offering a long-lasting finish, according to the distillery. The 91 proof gin retails for $29.95 and is sold in Oregon, Washington,

California, Nevada, Illinois, Georgia and South Carolina. For more information, please call Big Bottom at (503) 608-7816.

Moonshine Sugarlands Distilling Company has extended its Sugarlands Shine Legends Series with the release of Tickle’s Dynamite Cinnamon Moonshine. Tickle joins Mark Rogers and Jim Tom Hedrick as the third legend in the popular series. The spirit is a 70 proof cinnamon moonshine that can be sipped or used for cocktails.

Packaged in 750 mL Mason jars, the beverage is distributed in Tennessee, North Carolina, South Carolina, Indiana, West Virginia, Kentucky, Illinois, Minnesota and Florida and has a suggested retail price of $24.95. For more information, please call Sugarlands Distilling at (865) 805-6177.

Midnight Moon Raspberry is the brand’s newest variety. To create the product, the base Midnight Moon spirit is infused with real raspberries that are hand-filled into each 750 mL Mason jar. Bottled at 90 proof, the moonshine retails for approximately $22.99 and is distributed nationally. For more information, please call Piedmont Distillers at (336) 445-0055.

Other Alcoholic Beverages Alacran Tequila has released a new ultrapremium anejo tequila. Alacran Cristal is produced using 7-10 year old agave plants that are harvested in the highlands of Jalisco. The spirit is matured for 14 months in American Oak barrels that previously held bourbon to create a rich, woody flavor with a hint of vanilla, according to Alacran. The tequila is packaged in a clear glass bottle that is sleek looking. The tequila undergoes a clarifying filtration process and is packaged in sleek, clear glass bottle, each of which is hand-labeled and numbered.

It retails for $49-59 and is available at select restaurant and retailers. For more information, please call Tamara York PR at (212) 967-8300.

Crabbie’s has introduced Cloudy Alcoholic Lemonade, the first, non-ginger beverage in the new Crabbie’s Fruits range. The drink con-

tains 4.8 percent ABV per 11.2 oz. bottle and features and an aroma of fresh lemons, a zesty lemon taste and a refreshing, tart finish, according to the company. For more information, please call Crabbie’s at (786) 899-5461.

Renowned marine wildlife artist, scientist and conservationist Guy Harvey has partnered with Shaw-Ross International Importers to develop and launch a new spiced rum. Distilled in the Caribbean, Guy Harvey Spiced Rum is an amber-colored spiced rum that contains spices and flavors of vanilla, nutmeg and cinnamon.

The 70 proof rum is distributed in Florida by Southern Wine & Spirits of America, Inc. and retails for $15 per 750 mL bottle. For more information, please call (954) 430-5020.

Anheuser-Busch InBev has launched a new cocktail-inspired line of products in its Bud Light portfolio. Bud Light MIXXTAIL combines the taste of popular cocktail flavors with the finish of Bud Light. The 8 percent ABV beverage is available in three flavors – Long Island, Firewalker and Hurricane – and best served over ice, according to the company. Available nationally, the drinks are offered in 8-packs of 11.5 oz. resealable aluminum bottles and single-serve 16 oz. and 25 oz. cans. For more information, please call Anheuser-Busch at (314) 765-4580.

Diageo has extended its Captain Morgan brand with three new beach-themed varieties: Captain Morgan Pineapple Rum, Captain Morgan Coconut Rum and Captain Morgan Grapefruit Rum. The 70 proof rums are made with fine cane molasses and five times distilled. They are available nationally and have a suggested retail price of $15.99 for a 750 mL bottle. For more information, please call Diageo at (646) 223-2019.

Skinnygirl Spicy Lime Margarita is the newest addition to the Skinnygirl line of low-calorie, pre-mixed cocktails. The product blends flavors of lime and chili with tequila and contains less than 100 calories per serving. The beverage is 19.9 proof and offered in 750 mL and 1.75 L bottles.

The suggested retail price is $12.99 for a 750 mL bottle and $19.99 for a 1.75 L bottle. Both are available nationwide. For more information, please call Beam Suntory at (847) 444-7699.

BEVNET MAGAZINE MARCH 2015

29

Channel Check

SPOTLIGHT CATEGORY

Refrigerated Fruit Drinks SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

What’s hot & what’s not in stores now

This category is reflective of some of the new energy coming into conventional stores through both the produce and chilled natural sets. While Sunny D and other big brands dominate the center, look at what GTs, Kevita, Mamma Chia and Goodbelly are doing, with growth off increasingly significant bases in retailers who are weighted to a more conventional profile. It’s a similar situation in the refrigerated Juice and Drink Smoothie category (not pictured here), where SUJA Essentials – a sub-line geared toward conventional grocery – launched this year and moved right into the top ranks of brands, selling in excess of $5 million.

Brand

Dollar Sales

Change vs. year earlier

SunnyD

$280,136,640

-7.10%

Minute Maid Premium

$217,363,776

-15.18%

Tropicana Trop50

$151,013,744

-0.95%

Welchs

$90,543,296

5.29%

Tropicana

$63,665,404

-7.79%

Bright & Early

$38,166,672

3.55%

GTs Kombucha Synergy

$29,231,684

60.05%

Private Label

$19,299,924

-12.96%

Minute Maid

$17,665,070

3.51%

Kevita

$9,939,295

91.64%

Mamma Chia

$7,882,100

113.80%

GoodBelly

$7,584,132

32.08%

Prairie Farms

$7,034,921

-3.23%

Minute Maid Light

$6,922,720

-15.07%

Minute Maid Just 15

$5,180,423

-41.47%

SunnyD Chillers

$5,074,442

N/A

Turkey Hill

$3,910,412

-3.59%

Earth Wise

$3,792,145

18.98%

Newmans Own

$3,636,658

11.18%

Ssips

$3,067,214

-6.57%

TOPLINE CATEGORY VOLUME BEER

$31,782,808,057

3.8%

BOTTLED JUICES

$6,878,596,096

-0.06%

BOTTLED WATER

$12,380,568,576

5.65%

ENERGY DRINKS

$10,588,903,424

4.97%

DRINK MIXES

$907,724,352

-2.99%

TEA/COFFEE

$4,587,849,216

7.57%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

30 MARCH 2015 BEVNET MAGAZINE

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Channel Check ENERGY DRINKS

HOT! Monster Zero Ultra

Brand

• Your Custom Beverage Formulator • Soda · Tea · Functional · Mixers · Vodka Rum · Whiskey · Energy · Juice · Cider Enhanced Water · Beer · Cocktail · Liqueurs

• Customized Flavors • Organic · All Natural · WONF TTB Approved · N&A · Kosher Proprietary Citrus Extracts

Dollar Sales

Change vs. year earlier

Red Bull

$3,733,105,152

7.09%

Monster

$1,346,156,800

9.94%

Monster Zero Ultra

$360,129,504

25.01%

NOS

$355,066,080

25.01%

Java Monster

$317,055,936

10.39%

Monster Rehab

$310,766,560

-11.22%

Rockstar

$302,858,848

3.88%

Monster Lo Carb

$294,201,600

-7.16%

Monster Mega

$242,786,064

1.62%

Monster Absolute Zero

$175,480,416

-18.64%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

NOT! Monster Absolute Zero

• Customer Focused • • Commited to Quality •

ICED TEA

HOT! Lipton Pure Leaf

Brand

Sovereign Flavors Inc 4020 W. Chandler Ave. Santa Ana, CA 92704 T: 714.437.1996 F: 714.437.1998

Dollar Sales $665,863,360

0.75%

Lipton Pure Leaf

$422,127,136

42.16%

Lipton Brisk

$349,387,552

2.30%

Lipton

$302,085,056

19.04%

AriZona Arnold Palmer

$213,623,344

-6.33%

Snapple

$208,418,560

-0.86%

Lipton Diet

$199,072,480

-9.94%

Diet Snapple

$181,602,384

-4.89%

Gold Peak

$172,071,808

26.07%

Peace Tea

$71,252,344

-12.65%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

NOT! Peace Tea

CAPPUCCINO/ICED COFFEE

HOT! Illy Issimo

Brand

Dollar Sales

Change vs. year earlier

Starbucks Frappuccino

$834,968,256

9.93%

Starbucks Doubleshot

$398,235,840

13.05%

Starbucks

$77,532,064

10.02%

Starbucks Frappuccino Light

$26,120,150

-1.17%

Starbucks Doubleshot Light

$11,180,916

10.32%

Illy Issimo

$7,520,365

71.32%

Coco Cafe

$7,248,482

45.92%

Private Label

$6,015,364

-15.42%

Rockstar Roasted

$3,748,735

N/A

Marleys One Drop

$2,377,243

70.49%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

32 MARCH 2015 BEVNET MAGAZINE

Change vs. year earlier

AriZona

NOT! Private Label

SPORTS DRINKS Brand

HOT! Gatorade Fierce Dollar Sales

Change vs. year earlier

Gatorade Perform

$3,176,168,704

1.31%

Powerade Ion4

$774,966,208

-11.15%

Gatorade Frost

$451,037,600

14.68%

Gatorade G2 Perform

$389,697,664

-19.22%

Gatorade

$218,882,816

44.20%

Powerade

$202,506,448

77.41%

Powerade Zero Ion4

$192,387,360

-1.21%

Gatorade Fierce

$182,419,648

735.17%

Gatorade G2

$42,838,004

-2.59%

Gatorade X Factor

$28,265,764

9.96%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

SPARKLING WATER Brand

NOT! Gatorade G2 Perform

HOT! Schweppes Dollar Sales

Change vs. year earlier

Sparkling Ice

$370,936,128

25.77%

Private Label

$284,680,256

10.00%

Perrier

$176,030,384

12.36%

San Pellegrino

$104,807,640

10.20%

La Croix

$95,210,536

28.32%

Glaceau Fruitwater

$44,086,016

3.09%

Topo Chico

$38,189,816

19.36%

Schweppes

$30,973,552

98.89%

Poland Spring

$28,070,128

8.50%

Arrowhead

$24,460,958

14.29%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

CRAFT BEER Brand

NOT! Glaceau Fruitwater

HOT! Lagunitas Dollar Sales

Change vs. year earlier

Samuel Adams

$375,388,957

11.0%

Sierra Nevada

$223,106,118

14.3%

New Belgium

$188,675,476

31.5%

Shiner

$129,148,216

8.7%

Lagunitas

$91,839,915

64.1%

Deschutes

$61,993,508

10.9%

Stone

$46,084,843

41.0%

Redhook

$45,769,429

2.3%

Goose Island

$40,673,499

16.3%

Kona

$40,638,609

13.2%

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

NOT! Redhook

BEVNET MAGAZINE MARCH 2015

33

Gerry’s Insights

The Bottled Water Rebound

By Gerry Khermouch

Some readers of this column might recall that I’ve long beaten the drum for a revived bottled-water sector, certainly at the high end. But just to show I don’t know everything, I’ll confess to being surprised at the rapidly escalating degree of activity we’re now witnessing. We have new categories getting started, counters to those new categories, and established brands starting to really flex. It all makes for an intriguing moment in beverages. Really surprising, however, has been that PepsiCo has seemed so little motivated to play in this flourishing and rewarding segment.

But it may have just showed its hand.

Some background: Bottled water once was a premium category across the board, in those days when Nestle Waters was the only significant multinational player and shared the segment with a lot of regional brands sourced from quaint sources like protected aquifers. It only deteriorated once Coke and Pepsi muscled into the business in the early 1990s with Dasani and Aquafina, respectively, tap water brands that turned bottled water into yet another front of the cola wars, with beggar-thy-neighbor pricing that saw 24unit cases descend to retail prices of $4 and below. But Nestle Waters was resilient enough to hold its own in this three-way slugfest, and the two soda powerhouses have backed off a bit, reducing their brands to direct-ship entities and reassuring investors that they’re through beating their heads against a wall. So that’s where we stand with mainstream water: boring loss leaders, with even Nestle increasingly tilting toward its PureLife tap-water brand, too, among consumers who don’t seem to care much about whether the water actually sprang from a spring.

Through that first act, the high end flourished, thanks mainly to imports from Europe and then Fiji. But that came to a stop with a one-two punch: the 2008/2009 financial meltdown caused shell-shocked consumers cut back their purchases at precisely the time that the category suffered an environmental backlash from those pondering the carbon and landfill footprint of an everyday product that can be dispensed right out of the tap at home.

In recent years, though, it’s been a 36 MARCH 2015 BEVNET MAGAZINE

different story. No longer do we hear accounts of high-end restaurants throwing out their lucrative glass-bottle brands in favor of self-dispensed carafes. Bottled water brands have all developed carbon-neutral stories of greater or less credibility, the recycling stream has gotten more robust, and many policymakers have recognized the futility of penalizing a beverage that meets a separate priority – weaning consumers from sugar-sweetened beverages.

So established bottled waters have rebounded. Lately, brands such as Fiji and Icelandic Glacial have ramped up marketing that plays up their protected source – a reaction, I’m guessing, to the days when they stopped talking about their faraway origins because of the carbon-footprint issue. It’s a healthy development, reminding consumers that not all bottled waters are alike, that there may be value in the particular matrix of minerals, bubbles and other qualities that defines a particular brand.

Certainly, it can make for powerful marketing based on something other than lifestyle.

Still other cylinders are banging away in the category. Seltzers have continued to boom, bringing in new entrants like Canada Dry and prompting geographical expansions by regional brands like Polar. After all, the segment offers a bit of flavor and fizz to a category that most consumers feel they need to consume more frequently. This may also prove a key year for essence waters such as Hint, in both its still and carbonated versions.

And Pellegrino continues to perform well with its flavor iterations.

Meanwhile, a pair of alkaline waters are making a concerted landgrab, Essentia building from a base in natural foods and Aquahydrate building on Hollywood appeal that comes of harnessing investors Diddy and Mark Wahlberg. That sector poses a bit of a conundrum: some brands may be making claims beyond what they can verify,, and some scientists question whether heavy consumption of alkaline water truly is good for you. Other brands seem to be riffing off that by offering waters that claim to be perfectly balanced – say, Core, from Fuze and Body Armor creator Lance Collins. I expect the market, if not the feds, will sort out all those claims.

Meanwhile, some wholesalers are taking on several of those brands simultaneously.

That might seem counterintuitive – after all, who wouldn’t prefer to ensconce their product in the hands of a distributor devoted only to that brand? But in the earlier stages of a new segment’s development, that can be a surprisingly effective strategy, allowing that distributor to act as a de facto category captain in setting up coherent retail displays that leave the impression of an established segment. That seemed to be the case in the early days of coconut water. So maybe everybody wins in those early stages. The time for rivals to start tearing one another’s POP materials down and reversing the bottle labels on store shelves can wait for later.

Not least there’s that now-venerable category of electrolyte waters, which seem to have taken a bite out of sports drinks.

For a while, offering an electrolyte water offered an easy revenue lift to brands in other categories, from Metromint to Function to Activate, but through the churn Coca-Cola’s Smartwater has retained its hegemony. That’s a bit of a surprise, in view of how Coke hasn’t proved the most stalwart steward of Smartwater’s sibling, Vitaminwater, but there’s no question that Coke has kept Smartwater smartly premium in price and readily available in a variety of channels.

Which brings me back to Pepsi: though most of those smaller wannabes I mentioned have fallen off, there’s a new player that may pose a more meaningful challenge: Propel Electrolyte Water. It’s packed in a similar straight-wall bottle with similar blue label highlights, carrying its imprimatur as a sibling of the powerful Gatorade brand. Particularly in New York, where a transition from a motivated independent distributor to Coke’s sclerotic Coca-Cola Refreshments unit could leave Smartwater vulnerable to a challenge, it could make for an entertaining spectacle if Pepsi decides to move aggressively. Regardless, it should do its part to elevate the profile of this lucrative, fertile category.

Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.

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BUY I N G “T HE CUT T ING EDGE” Analyzing the A-B Acquisition Strategy

By Chris Furnari

In the last 12 months, A-B has acquired three craft breweries in three key beer states.

In January, it purchased Elysian Brewing in Seattle, Wash. That came less than three months after it acquired 10 Barrel Brewing in Bend, Ore., and a full 12 months after it bought Blue Point Brewing in New York. Those three breweries joined Chicago’s Goose Island, which A-B acquired in 2011, in a high-end division that also includes imports like Stella Artois, Hoegaarden and Shock Top. And while specific financial information is only known for the Goose Island purchase – A-B spent $38.8 million – sources familiar with the company’s acquisitions estimate the brewer has spent upwards of $200 million to purchase its four craft brands.

Nevertheless, the question on nearly every craft brewer’s mind is “what’s the strategy?”

BevNET spoke with Andy Goeler, who, as VP of Imports, Crafts, and Specialties for A-B InBev, is the man tasked

38 MARCH 2015 BEVNET MAGAZINE

with shepherding all of these newly acquired brands. While he wouldn’t give too many specifics, he made it clear that it’s at least driven in part by a recognition that the current set of offerings wasn’t keeping up with the times.

“We want to make sure that we are providing a relevant portfolio of brands to our distributors and consumers,” Goeler said.

“As the industry evolves, and it is always in a state of evolution, we need to continue to evolve our approach to the business.”

Buying smaller breweries, Goeler said, is a “good way for us to continue to stay on the cutting edge of an industry that is providing those kinds of products.”

Not that Bud has been completely ignoring craft – its Shock Top brand, a Blue Moon rival, has grown from 1 million to 5 million cases since it was introduced in 2010, and has helped fuel many debates about what exactly comprises craft beer, but still, acquisitions are a much faster way to fill out the menu.

Buying smaller breweries, Goeler said, is a “good way for us to continue to stay on the cutting edge of an industry that is providing those kinds of products.”

Goeler wouldn’t reveal any specific formula behind the acquisitions, but in addition to changing consumer tastes, he ceded that proximity to those consumers is also a factor.

“We really try to hone in on the people that love more of a local connection,” he told BevNET. “That is where these craft breweries come into play.

Our ability to acquire some of these local crafts gives us a chance to appeal to the local craft consumers.”

It’s not clear that the company is deliberately taking a regional approach, but that’s how things have effectively evolved.

Collectively, the four states where A-B has already made acquisitions sell more than 22 million barrels of total beer annually, or about 10 percent of the entire U.S. beer market, according to figures from the Beer

Institute. Other areas of the country where beer volumes are highest, California, Texas, and Florida could also be on their radar.

The brands that A-B has purchased, however, represent much less volume, and are nowhere near the top-producing breweries in their regions, or even their core markets (Goose Island excepted).

“I believe they are trying to acquire some regional breweries that have some good capacity but also have some constraints,” said Joey Redner, the founder one of Florida’s largest craft breweries, Cigar City Brewing.

Redner himself had a run-in with A-B last September. He and a colleague met with an A-B executive at his Tampa brewery to discuss a potential acquisition.

Redner told BevNET that Cigar City was not and is not for sale, but that he took that meeting as a professional courtesy.

“You always take the meeting,” he said.

While an increasing number of breweries are indeed taking that meeting, others are worried by the prospects of having Bud buy up craft breweries and run that product through its system.

“I do think the world's largest breweries are disingenuous in their intentions moving into the craft beer world,” Dogfish Head founder Sam Calagione told Men’s Journal in February. “They’ll buy a once-independent brewery – not naming names – and suddenly its IPA's kegs are on the street for half as much as a true indie craft beer. It really shows they're using these once-craft brands as pawns in their game to knock the true indie breweries off the board.”

Goeler disagreed.

“Disingenuous? Are you kidding me,” he said. “We wouldn’t be spending the money we are spending to purchase these craft breweries. We are beer lovers and we are business people. Yes, we are buying up craft breweries to add to our portfolio because that is what consumers are demanding.

Over time, we have to continue to prove that we are in this for the long haul.”

“We are not trying to knock the bottom out of the craft segment,” he added.

Nevertheless, efficiency is playing a role; one more characteristic of the last three brewery purchases has been that they have been in one of the 17 markets where A-B owns its own wholesaler. Putting Budowned beer on Bud-owned trucks has to

have the potential to increase profitability – and it might be a way to enforce loyalty throughout its distribution network, as well, by offering a bigger family of products, possibly to the exclusion of others.

In the past, Goeler has said that craft acquisitions were “not driven by a distributor footprint as much as it is a great portfolio and company in terms of what they want to achieve.”

But Goeler said during his most recent interview with BevNET, “We are very biased about A-B wholesalers. One thing that is important to us is the wholesaler footprint. That is a key point in the decision process. Is it aligned more on the A-B side? We want these brands to eventually be in our distribution network.”

Regardless, craft is something that’s on the mind of Bud and its entire network – independent and wholly-owned – these days.

A-B executives have reportedly told distributors that the company will more strictly enforce its equity agreements in 2015, which could mean increased pressure to sell only A-B-owned crafts.

“We expect them to put maximum efforts behind the brands we own,” Goeler said.

That doesn’t mean that distributors are only going to take on Bud’s portfolio of craft, however. They’ve found that the new players are too important.

“I don’t think our craft partners really see A-B as a threat,” said Kimberly Clements, the president of Golden Eagle Distributors in Arizona, an independent A-B wholesaler.

“Our goal is to grow our entire portfolio, not just a few brands, and we are going to do what is right for our marketplace.”

Prior to 2006, Golden Eagle participated in A-B’s exclusivity incentive program, selling only A-B products in exchange for a bonus on every case of beer sold. But, Clements said, the company “saw some advantages to selling other products,” and moved into craft, sales for which today comprise about 10 percent of the company’s 10 million-case business.

How much of that business Bud eventually expects to be from its own portfolio is still in the offing, but, Goeler said, opportunity is still out there.

“We definitely make some calls but we also get some calls,” Goeler said. “We are always talking.”

BEVNET MAGAZINE MARCH 2015

39

C.J. Rapp is the survivor of more than one beverage brand, and he’s out there with Karma Water, trying to make a go of it as the leading provider of products with a specialized cap that allows the consumer to inject a mix of powder or liquid ingredients into the mix.

He’s fought off a well-funded competitor in the sleek Activate brand, which, although backed by multinational juggernaut Tata, still ended up being sold at a bargain-basement price to a Canadian distributor. He’s played the sales-andmarketing game the best he knows how, recruiting DSD houses, collecting celebrity clippings of consumption occasions, even licensing his Karma Cap technology out to other companies, like a brand of

40 MARCH 2015 BEVNET MAGAZINE

pre-workout nutritional supplements. He can see the future, and it’s a home run.

Still, for the Karma Water brand itself, he said, “it’s mostly singles.”

To really score, he admits, Karma, and the rest of the cap-activated category, must develop a series of products that transcend vitamin-enhanced beverages, eventually encompassing a broad range of pharmaceutical, nutraceutical, and other high-function uses.

“The cap category hasn’t even started yet,” insists Mikel Anderson, whose Blast Cap Technologies develops and sells caps to other manufacturers. “It’s not even born yet. They haven’t been able to explain the technology and the features behind it, and they haven’t put in the

next-level formulas they need to have an awesome beverage at time of use activation, to have formulas that haven’t been used in beverage history.”

STRATEGIC HITCHES According to Rapp, the problems with building beverage brands around an ingredient-infusing cap are just like the problems with building all beverage brands, only more so.

The big issue, Rapp said, is structural – there’s the constant need to move tons of bottled water around via independent distribution networks and retailer approvals. But in addition, there’s also the added cost – in the millions – that has gone into developing or licensing the

special dispenser that gives the product its snazzy point of differentiation. And there’s consumer education: beyond all the marketing a typical brand needs to develop, there’s the added difficulty of teaching consumers how to use the cap properly.

But Rapp is a hardy soul, raised on Rochester winters, and he’s got more than a few tricks up his sleeve. Where distribution may be a tough slog in the U.S., he’s got momentum in Canada, via Lassonde, which distributes his product nationally across several classes of trade.

If Karma had the same share in the U.S. that it had in Canada, he says, it would be a $60 million business.

Rapp is convinced that all he needs to make a similar breakthrough in the U.S. is a committed, capable, and widespread distributor who can stitch together a national network. He keeps talking with people, selling them on the idea that if you keep ingredients and flavors separated from the water below until the point of consumption, you’ll give the consumer more potent nutrition. He’s adding SKUs to his line, as well, rolling out a three-flavor shelf-stable Karma Probiotics sub-brand this spring.

For Rob Hobson, however, there’s the opinion of his wife, who recently told him that he needed to find a better way to make a living.

Hobson, who has worked in the beverage business for about a dozen years, was one of the dispensing cap dreamers, a guy who developed his own cap technology, one that even had a special point of differentiation: In addition to keeping a reservoir of liquid in the top, ready to be punched through into the water below, the cap also was capable of being screwed onto the openings of more than one kind of water bottle.

Since different stock bottles have openings that can vary by a few small but important millimeters, Hobson felt that having a cap that could fit them all would give him a leg up.

It didn’t.

“I just didn’t have the type of money that it would take to have people build an interest in the product,” said Hobson, whose Flavor Infusion brand of caps – used in a now-defunct line called

CoolCaps and a few other active brands, including New York Spring Water’s VBlast product – have finally become a sidelight rather than a full-time gig.

“My wife said ‘you’ve got to go out and make a living again,” said Hobson, who has taken up consulting on projects while looking for something new. He isn’t bitter, he said, but he thinks that the time and place just weren’t right to create the funding that would make a major splash in the beverage aisle.

BUILDING A BETTER PAYLOAD Hobson isn’t the only cap dreamer whose brand has failed to ignite. Activate burned through millions, with high-profile backers like Disney CEO Michael Eisner and high-powered distributors like Tony Haralambos on board. But the brand really only shined brightest at the start, unable to energize the consumer base much beyond its initial sleek look.

The products suffered from weak taste, problems with the actual cap mechanism, and, ultimately, according to critics, weak functionality as well, according to critics.

“You look at the Activate panel list, and it wasn’t that different from looking at a Vitaminwater,” Anderson said.

At its heart, Anderson and others say, the infusion cap could combine the benefits of advanced nutrition through fresher ingredients with the drama of the consumers themselves providing the final stage of production.

But the fire hasn’t lit – especially since other parts of the mix-to-drink segment have also utilized innovation. The category remains dominated by items like Crystal Light-type sachets and MiO liquid squirt infusers.

So what needs to happen to break the paradigm?

Rapp said that nutritional advances aside, he still believes in the potential for vitamin enhancement as the major function – and that Karma Water’s fate hinges largely on its quest to find the right partner.

But speak to Anderson, and he’ll tell you he’s already found them – they’re just outside the U.S. border right now.

He has taken the licensing route with his caps, and points to successes in New Zealand, with VitalZing, and Brazil, with a brand called BeautyIn, as businesses that have taken the technology and infused it into a worthwhile branded approach. And the products are closer in some ways to the more advanced uses the cap makers advocate: Collagen infusions.

Alkalinity. Biotin. Green Tea. And he’s bringing them to the U.S. – BeautyIn in the spring, VitalZing in September. There’s another deal in the offing, he said, as well as an intriguing idea that could tear down the distribution wall – selling a kit of ingredient-filled caps along with one reusable bottle in something of a razorand-cartridge model. It’s a solution that seems perfect for e-commerce, and has environmental advantages, too, he said, by doing away with extra water bottles.

Hobson tried that approach himself, trying to sell boxes of his caps to retailers. But he, too, hit the same problems that Rapp has described – a system that makes it hard to introduce new products that require extra knowledge to justify the cost and effort on the part of the consumer and the retailer.

Rapp likes the cartridge model, he said, but he thinks that the brands need to be a package deal for a while. But he’s going broad as well, licensing his own cap technology to new partners and launching abroad himself – on the horizon are Australia, South America, the Middle East.

I see the future more today than I did two or three years ago,” he said. “There’s always frustration we aren’t larger, but we are in enough discussions with enough large companies for enough global opportunities that it will add up.”

BEVNET MAGAZINE MARCH 2015

41

Brand News

Powder Based Beverages

Everly is a natural, zero calorie stevia-sweetened drink mix available in three flavors - Pomegranate Maqui Berry, Peach Mango, and Green Tea Passion Fruit. It’s available at Whole Foods and Publix supermarkets in the Southeast and online via Amazon.com Founded by two Vanderbilt graduates, the company donates oral rehydration salts to children sick with water-born diseases for every box sold.

Barnie’s CoffeeKitchen recently released BREWSTICKS, a liquid coffee concentrate that makes iced or hot coffee instantly. After its launch in Hannaford supermarkets the product is now available in over 1,300 locations nationwide, most recently securing placement at Bed Bath & Beyond.

Brewsticks can also be used as an ingredient in baking, cooking, smoothies, marinades and sauces.

TRAC Health launched the first ever Kombucha Drink in a powdered stick form last September.

Made using a unique dehydrated Kombucha tea, the packets contain pribiotics, organic acids, and is even bubbly. The flavor profile is meant to appeal to a broader audience of consumer that do not prefer the strong fermented taste of Kombucha. The packets come in three flavors - Goji Berry Kombucha-Energy, Pear Ginger Kombucha-Digestion and Acai Blueberry Pomegranate Kombucha-Antioxidant and were debuted to West Coast customers at Natural Products Expo West in March.

SOS is a fast-acting electrolye replacement and hydration drink mix that helps combat dehydration caused by active lifestyles and physical performance. A specially formulated blend of sugar, sodium, potassium, citrate and magenesium, SOS is based on a formula discovered more than 50 years ago and used by medical practitioners to treat mild to moderate dehydration. The company recently appointed FIJI Water co-founder Doug Carlson as Chairman of the board.

DripDrop is the first oral rehydration solution to combine medical standard of rehydration therapy and excellent taste. The company boasts its formula has been adopted by an elite group of users including U.S. Special Forces, Olympians, topflight athletes, and physicians and nurses at many hospitals. DripDrop is available in Walgreens, CVS, and H.E.B. stores and online at Amazon. com and DripDrop.com Crush has expanded its top selling Crush Singles to Go! powdered soft drinks line with three new flavors - Cherry Limeade, Cherry, and Berry Punch. The new flavors will join its current roster of Orange, Strawberry, and Grape flavors.

Eboost is reintroducing its line of Natural Energy Powders with a new packaging an improved formula that is now 100% non-GMO and contains no maltodextrin. With only 5 calories, natural caffeine from green coffee & green tea, and no artificial flavors, colors, or sweeteners provides natural energy.

Available in Orange, Pink Lemonade and Acai Pomegranate flavors.

Stur, an all-natural liquid water enhancer is now available nationwide in Kroger and Publix supermarkets. The stevia-sweetened product contains no calories and 100 percent of the recommended daily value of vitamin C.

42 MARCH 2015 BEVNET MAGAZINE

OJO Eye Care Nectar has launched a dry, “onthe-go” powder option. The company’s quickly dissolving eye care crystals contain a full daily does of AREDS 2 vitamins. The company recently expanded its distribution by securing placements on shelves at H-E-B stores thoughtout the state of Texas.

KonaRed produces health and wellness nutritional products which bring the attributes of the Hawaiian Coffee fruit to an international consumer market. Recently, the company secured distribution at 12 Whole Foods stores in California, Arizona, and Nevada for its “on-the-go” powder packs and powder tubs.

Riosurge has created a line of liquid water enhancers to improve the taste of water while ensuring all the natural benefits. The company, which also produces and markets an all-natural Coconut Oil - released the water enhancer line with five flavors: Acai Berry, Hibiscus Green Tea, Kiwi Strawberry, Peach Mango, and Pineapple Coconut.

Water Sensations are now being sold at Akin’s and Chamberlin’s natural markets. The clear, all natural, calorie free, fortified liquid water infusion is geared to the consumer committed to healthy living and to a fit and active lifestyle. Available in its patented LiquiPacks, Water Sensations are available in five flavors - Citrus Energy, Cranberry Pomegranate Fitness, Blueberry Acai Immunity, Mango Peach Focus, and Coconut Pineapple Sports.

NON-ALCOHOLIC BEVERAGE COMPANIES AND INDEPENDENT DISTRIBUTORS Lawsuits in the Making?

By Rochelle Spandorf Ever since Coca-Cola first contracted with independent bottlers in the 1890s, a three-tier distribution model linking producer, independent distributor, and retailer has been the preferred one for beverage producers. That’s for good reason: the system is smart and efficient.

Independent distributors know the local retail market, invest their own money in warehouses and delivery vehicles, and hire the boots-on-the-ground workforce needed to sell, transport, stock, and merchandise products in their local territory.

But while the system has considerable advantages, it also comes with significant legal risks – risks that are generally not well appreciated by the multi-billion-dollar non-alcoholic segment of the beverage industry, an expansive sector that includes everything from soft drinks to bottled water and water beverages, 100% juice and juice drinks, and “New Age” drinks like sports drinks, energy drinks, and ready-to-drink coffees and teas.

It is well known that contracts between producers of alcoholic beverages and their independent distributors are subject to extensive state regulation. Less understood are the network of state laws – sometimes 44 MARCH 2015 BEVNET MAGAZINE

called “relationship laws” – designed to protect local, independent distributors of non-alcoholic beverages. These laws can expose non-alcoholic beverage producers to lawsuits and significant liability, as a number of major non-alcoholic beverage brands have discovered, learning lessons the hard way. For example: • A SoBe beverage distributor servicing a territory in Northwest Arkansas and Oklahoma successfully sued its supplier, South Beach Beverage, for wrongful termination under the Arkansas Franchise Practices Act and recovered more than $1 million in lost future profits and attorneys’ fees based on its operations in both states.

• A Wisconsin distributor of Glacéau brand products sued its supplier for violating Wisconsin’s Fair Dealership Law after Coca-Cola acquired the supplier and decided to end the distribution arrangement and distribute Glacéau products through its own network. While the supplier ultimately defeated the statutory claim, the victory took four years in court and an appeal to the Seventh Circuit.

• After Nestlé Water chose not to renew its contract with the company that had exclusively distributed Great Bear, Poland

Spring, and Deer Park water in parts of New Jersey for the last 60 years, the distributor sued for violation of the New Jersey Franchise Practices Marketing Act. Nestlé Water recently prevailed, but only after defending multiple rounds in court.

Relationship law litigation has a high nuisance value. Even when the supplier wins, it is often a pyrrhic victory as these are highly fact-intensive cases, making them expensive and time-consuming to defend. Furthermore, the stakes are high: affected distributors may be able to recover their lost profits and attorneys’ fees and secure injunctions that preserve the status quo. Some relationship laws may even extend remedies to a distributor’s out-ofstate operations. A supplier’s ignorance of state relationship laws offers no legal defense. And, as in any chain, one disruptive lawsuit can spawn copycat litigation.

There are many potential landmines for non-alcoholic beverage producers under state relationship laws. Some states require good cause to terminate a distribution agreement – even when the parties negotiate a terminable-at-will contract, or one requiring the supplier to pay the distributor a break-up fee. Some states limit good

cause to a distributor’s breach of a material and reasonable contract provision.

A number of state laws expressly forbid a supplier from taking actions that “diminish” or “impair” the value of the distributorship or from substantially changing the distributor’s “competitive circumstances.” Some states forbid suppliers from restricting a distributor’s right to sell its business, and some forbid suppliers from discriminating in the terms offered to similarly situated distributors.

Statutory protections override contract provisions to the contrary. This is true even when a distributor is represented by independent legal counsel and negotiates special terms for itself.

The patchwork of state relationship laws may hinder the ability of non-alcoholic beverage suppliers with nationwide distribution networks to make system-wide changes in all markets. For example, some state laws may prevent a supplier from unilaterally changing territory and authorized trade channel assignments even when the contract expressly gives the supplier these rights.

Even within a single state, distributors who derive a significant percentage of

their total revenue by selling the supplier’s brands – typically 20 percent or more – may be regulated while multi-line distributors whose branded sales fall below this threshold are not.

Not infrequently, non-alcoholic beverage producers discover these state laws the hard way – belatedly, only after seeking to terminate an independent distributor without cause or impose system-wide modifications to the distribution program pursuant to express contract authority.

Non-alcoholic beverage suppliers must know which states have relationship laws, and the limitations that these laws impose, before terminating or initiating other regulated conduct with their independent distributors in that state.

Unhappy distributors also often rely on a variety of other claims besides state relationship laws to challenge terminations and supplier conduct, including breach of contract, constructive termination, breach of the implied covenant of good faith and fair dealing, fraud, as well as state unfair trade practice laws. But, unlike state relationship laws, none of these claims will succeed when the parties’ contract specifically authorizes the supplier’s action.

What the parties call their relationship is irrelevant to whether a state relationship law applies. Adding to the confusion, relationship laws in Arkansas, Connecticut, Delaware, Mississippi, Missouri, New Jersey, Nebraska and the Virgin Islands include “franchise” in the title of their relationship law even though the laws are broadly written to cover ordinary non-alcoholic beverage distribution arrangements that do not qualify as franchises under classic definitions.

The moral of the story is that state relationship laws cannot be waived between a non-alcoholic beverage producer and its distributors, and they apply no matter what the parties actually call their relationship. Failing to understand these laws carries significant risk, and the best way to mitigate these risks and avoid the nuisance of litigation is to know about these laws and act accordingly ahead of time.

Copyright 2015 by Rochelle Spandorf. Rochelle Spandorf is a California State Bar Certified Specialist in Franchise and Distribution Law and a partner in the Los Angeles office of Davis Wright Tremaine LLP where she advises, among others, beverage producers regarding expansion strategies and independent distribution and dealer arrangements.

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BEVNET MAGAZINE MARCH 2015

45

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The United States has now seen a full decade of decline in the consumption of carbonated soft drinks and consumers’ shift away from the category is only expected to increase in the coming years. With public health officials pointing at soda as the culprit behind rising obesity and diabetes rates, it should come as no surprise at this juncture that these are challenging times for The Coca-Cola Company. For the world’s largest beverage company, the question is no longer whether or not it needs to reinvent itself to thrive but whether or not it can, and if it can, then how?

As much as the consumption of soda has declined in the United States, it should be noted that The Coca-Cola Company isn’t turning away from its base. Nor should it. After all, carbonated soft drinks still account for about half of the non-alcoholic beverages sold in the U.S. The brand has, however, been mindful of the better-for-you trends of the industry, and accordingly has targeted the more health-conscious consumer in its introduction of the low-calorie, naturally sweetened Coca-Cola Life. Additionally, the strong performance of Coke’s mini-cans suggests that the company can justify pricing more for less when positioning its product as a specialty purchase, a treat rather than a daily fixture to be slugged throughout the day. Even so, it seems unlikely

46 MARCH 2015 BEVNET MAGAZINE

Coke would really be able to sustain growth through pricing initiatives, as historically it’s a company that’s made its money by selling syrup. Lots of it.

“There still seems to be this feeling within the large beverage companies that if they can achieve the taste at zero calories or naturally sweetened, then the consumer’s going to come back,” says Neil Kimberley, Vice President of Strategy and Brand Development at Essentia Water and a former executive with Snapple and Hershey’s. “But this issue really may be deeper than that. We now have generations of kids who have grown up without carbonated soft drinks being the signature taste experience of their childhood.”

In February, Coke CEO Mukhtar Kent admitted as much during a quarterly earnings call, telling analysts that the brand was attempting to find new spaces to reach consumers.

“Today the average household globally consumes 26 beverages per day and of these 26 beverages only 1.4 are Coca-Cola company brand,” he said.

If that’s the case, the company still needs to figure out a way to connect with youth – even if it isn’t through the Coke brand.

Growing the business by way of acquisition is nothing new for the company, and in its most recent efforts to diversify its portfo-

lio the company purchased equity in Monster Energy and Keurig company recently made a foray into the dairy aisle with the nationwide rollout of FairLife, a premium milk boasting extra proGreen Mountain last year. But unlike the outright purchases tein and calcium. Whether consumers will take to FairLife’s taste of Fuze and Glaceau in 2007, Coca-Cola has taken an alternaand premium price tag remains to be seen – but the company tive, arguably more conservative approach in its recent stakes has proven an ability to disrupt conventional categories before. in Monster and Keurig. In doing so it’s allowed the company to “They’ve certainly got the resources,” says Andy Steele, participate in two major growth categories – energy drinks and Founder of Anonymous Consulting & Sales and former Vice single-serve, at home – in a big way, while allowing Monster and President of Business Development - Small Format at Coca-CoKeurig to maintain their independence and continue their comla.

“Look what they did with Simply Orange. They took the old, panies’ forward momentum. tired category of orange juice, made a packaging play more than With Monster, Coca-Cola purchased a 16.7 percent stake for anything else, and now every brand’s bottle looks like theirs.” approximately $2.15 billion, firmly establishing itself within the enEqually important to its ventures outside of soda, the restructurergy drink category that they have previously struggled to find their ing of Coca-Cola’s domestic operations are a crucial component footing in. As part of the deal Monster has transferred its nonof the company’s preparations for the future. In what will undo energy brands over to Coca-Cola and in return, taken on Coke’s the 2010 purchase of Coca-Cola Enterprises’ North America energy drink portfolio, which includes Full Throttle and NOS. division, Coca-Cola is returning to a franchise model in an effort The most important aspect of the deal is that Coca-Cola will to streamline its operations and cut out the capital-intensive costs now serve as Monster’s primary global distributor, letting Monster of maintaining trucks, warehouses, and the route to market. The into to its unrivaled worldwide distribution system. Given that company began the process in 2013, nearly 80 percent of Monster Beverselling off distribution rights to five age’s sales are in the United States, independent bottlers across the country there’s tremendous opportunity here for and in 2014 it granted two new territoboth companies to grow and for Monries. The newly formed Coca-Cola Botster to strengthen both its on-premise tling Company of Central Florida will and international presence, areas where oversee a chunk of the Sunshine State’s rival Red Bull has thrived. Coca-Cola distribution, while food and beer diswill be able to reap the massive distritribution powerhouse Reyes Holdings bution profits of carrying Monster on have signed on to provide Coke’s distriits trucks while protecting itself from bution throughout the greater Chicago the baggage of negative press surroundarea. Coca-Cola plans to refranchise the ing energy drinks that would have likely majority of its North American bottling accompanied a full-on acquisition of territories by 2017 and complete the the company. process entirely by 2020.

In the case of Keurig, Coca-Cola MUKHTAR KENT “This is really the single most appears to be making an investment important thing that they’re doing that the potential future of single-serve CEO, COKE right now at the company,” says Jack beverage consumption will involve Brennan, Managing Partner at GBS final preparation at home. At the top of Growth Partners and the former Gen2014 Coca-Cola bought a 10 percent eral Manager of Coca-Cola Enterprises’ West Florida division. stake in the company and three months later increased that “Being able to manage the U.S. is critical, and this is going to get stake to 16 percent, making it Keurig’s largest shareholder. The all the assets off the books and deploy very capable companies to companies have also signed a 10-year agreement for Coca-Cola’s operate for them. If they’re negotiating attractive deals for thembrands to produce single-serve pods for Keurig’s systems, which selves as well as giving the bottlers some operational latitude, is particularly relevant due to the forthcoming launch of Keurig then that really is a huge thing for them.”

Cold, an in-home brewing system that will give consumers the But if the refranchising points to what kind of company Coke ability to create a variety of still and sparkling cold beverages, ultimately wants to be, that’s still doubling down on its ability to including soda, enhanced waters, juices, sports drinks, and teas. move its portfolio of brands effectively through its bottling partKeurig currently sees a penetration of 13 percent of U.S. houseners. Even with a portfolio of 20 different “billion dollar brands,” holds with its RTD single-serve coffee systems, but the launch Coke still hasn’t found the replacement for its first, its most profof Keurig Cold could increase that penetration significantly. If itable CSD – and the clock is ticking. Getting the bottlers in line Keurig Cold takes off, Coke’s got an entirely new channel to get will create efficiency and cash, it’s true – and that’s something its products to consumers by way of the Keurig brand. stockholders want to see, but it’s not transformational.

“This isn’t something that’s going to change the beverage All factories seek to produce efficiently to meet demand – but industry overnight, but it does have the potential to significantly it’s what the owners do when demand isn’t there anymore that impact it over a long period of time,” says Kimberley. “This is determines a company’s long-term survival. That’s where the really a bet on where the market could be in the future.”

Coke also remains on the hunt for the next billion dollar brand company’s current initiatives will have to be enough to make it truly stand for more than its namesake brand. through its Venturing and Emerging Brands (VEB) division. The

TODAY THE AVERAGE HOUSEHOLD GLOBALLY CONSUMES 26 BEVERAGES PER DAY AND OF THESE 26 BEVERAGES ONLY 1.4 ARE COCA-COLA COMPANY BRAND.

BEVNET MAGAZINE MARCH 2015

47

EVIAN, FIJI, PERRIER AND THE BATTLE FOR RELEVANCE HOW CAN BOTTLED WATER’S LONGTIME STATUS SYMBOLS RETAIN THEIR STATUS?

BY NEIL MARTINEZ-BELKIN The bottled water wars are back and even the 1 percent are being sent off to battle. With the United States’ continuing shift away from soda and sugary beverages, the bottled water category is experiencing tremendous growth - so much so that it’s expected to surpass carbonated soft drinks as the number one packaged drink in the United States as early as 48 MARCH 2015 BEVNET MAGAZINE

2016, according to Beverage Marketing Corporation. Accordingly, the landscape’s more crowded than ever before, with brands fiercely competing to capture the attention of the American consumer.

Powered by the strength of the CocaCola distribution system, the success of Smartwater redefined the criteria of just what made a premium bottled water

“premium”. In the process of doing so it made way for a flurry of new entrants into the space. Where consumers once had an overall binary choice of municipally sourced waters vs. a handful of imported natural spring waters, the arrival of an evolving set of premium, hydrationfocused enhanced waters like Essentia and Aquahydrate has blurred the lines,

and has bottled water’s longtime premium legacy brands - Evian, Fiji, and Perrier, among others - faced with the challenge of keeping up with the times.

Evian’s share has gone from about 1.5 percent of the category to 1 percent (small share percentages, to be sure, but this is the high end, after all). Fiji has managed to maintain its share from five years ago – but that’s compared to 2010 – right after the nadir of the category, as concerns about resource-intensive plastic bottles and an ongoing price war between Pepsi, Coke and Nestle Waters North America slowed the overall category progress. Meanwhile, Perrier has lost ground in the sparkling water subset in terms of share, but it remains the leading premium alternative to fastgrowing seltzers and Sparkling Ice. Bill Sipper, Managing Partner at Cascadia brands, a beverage consulting firm, notes some of the inherent difficulties for the category’s veteran players in regards to maintaining their relevance amidst the rise of new and innovative brands boasting added electrolytes, alkaline properties and ‘super hydration’.

“These are companies that have always been all about their pristine sources,” says Sipper. “So of course it’s a challenge to stay relevant when the definition of what they are is so tight.”

In Evian’s case, its identity is rooted in the French Alps, which takes its water on a 15-year filtration journey through mineral-rich glacial sands prior to its bottling. For Fiji, it’s an artesian aquifer that sits below its bottling facility on the remote Pacific Fijian island of Vitu Levu.

Perrier’s naturally carbonated sparkling water is bottled in the South of France near the small village of Vergeze.

Because the general nature of water places limits on the extent of innovation possible to begin with, the recent marketing surrounding these brands has placed a major emphasis on their packaging. It’s here where the category’s veteran players have looked to highlight their unique points of differentiation.

50 MARCH 2015 BEVNET MAGAZINE

Brand

Dollar Sales

Private Label

Change vs. year earlier

$1,995,443,072

6.92%

Dasani

$988,702,720

5.01%

Aquafina

$928,156,736

6.41%

Nestle Pure Life

$913,061,056

0.99%

Glaceau Smart Water

$652,719,104

17.98%

Poland Spring

$572,925,568

1.84%

Glaceau Vitamin Water

$509,886,528

-9.47%

Deer Park

$420,980,384

3.79%

Ozarka

$343,362,340

9.13%

Fiji

$258,215,648

6.30%

Ice Mountain

$239,704,320

1.86%

Arrowhead

$233,879,904

2.42%

Zephyrhills

$227,907,136

7.07%

Glaceau Vitamin Water Zero

$195,324,560

-9.98%

Propel Zero

$172,276,848

-2.95%

Sobe Life Water

$132,669,728

-31.90%

Niagara

$131,277,936

27.50%

Crystal Geyser

$117,744,552

-3.42%

Capri Sun Roarin’ Waters

$105,875,552

10.65%

$93,852,712

-6.85%

Evian

SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14

In 2013 Evian underwent a bottle redesign for the first time in 14 years as part of a greater effort to reestablish its top positioning in the category and form a new connection with American consumers. Olga Osminkina-Jones, Evian’s Vice President of Marketing, says winning over the 18-34 year old Millenial is a critical component of that effort.

“We’re confident that making our target aware of what made Evian an icon - its second-to-none quality and rich history - through the new, award winning bottle design and storytelling, as well as bringing consumer added value in the way we en-

gage with them will keep Evian’s relevance high,” she says.

Fiji underwent a facelift of its own at the top of this year, zooming in on the brand’s signature pink hibiscus in what is the company’s first label redesign in over ten years. Clarence Chia, Fiji’s Vice President of Marketing, called the revamp “the first step for us in educating our consumers through our refreshed brand strategy,” the subsequent steps of which will be a $30 million integrated marketing campaign that includes national TV spots, social media efforts, increased online presence, and promotional events.

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What was relevant ten years ago may not be as relevant now, and what’s relevant now may not be relevant in ten years. Brands will always need to reinvent themselves and reconfigure themselves to appeal to the most amount of consumers at the given time.

Olivier Sonnois

CEO, Brands Within Reach Nestle-owned Perrier’s been arguably the most daring of the group, updating itself across several verticals. The company’s 2011 introduction of a 250 mL slim can has been a huge success in North America, as has their production of limited-edition bottles and cans created in partnership with designers and wellknown artists. In 2013 Perrier celebrated its 150th birthday with a limited run of bottles featuring the art of Andy Warhol, and a year later the company debuted a collection in collaboration with three internationally known street artists.

Perrier’s also innovated through the addition of new flavors into its portfolio, and in February the company launched ‘District Perrier’, an online digital content destination that features games to redeem rewards, in an effort to drive in-store engagement.

“Introducing younger consumers to the brand is a key opportunity for Perrier, so a natural approach is through engaging digital activations as well as introducing new flavors that are popular among young consumers,” says Priya Shenoy, Group Marketing Manager of French Brands for Nestle Waters North America.

Voss, currently the fastest growing premium bottled water brand in the United States, has drawn on the previous successes of its premium water forefathers.

54 MARCH 2015 BEVNET MAGAZINE

Like Evian before it, Voss has gotten itself into the hands of celebrities and trendsetters, framing itself as the new creme de la creme water brand synonymous with luxury. As Fiji did with its then-revolutionary square bottle, Voss’ novel cylindrical glass bottle broke the mold for bottled water packaging. It’s placed major emphasis on placement in the hotel and restaurant industry and has also inserted itself into the bubbly segment, making it the only super premium brand in the United States available in both still and sparkling varieties.

Another element of keeping up with the times has been an increased focus from brands on becoming eco-friendly.

Continued efforts have been made by environmental activists to portray bottled

brand, which, despite being a massive player globally with nearly $1.5 billion in annual sales, has limited exposure in the United States premium water marketplace.

Volvic’s followed suit with the current trends of the industry, recently updating its bottle to accentuate the brand’s volcanic origins and reducing its usage of PET by over 30% over the last ten years.

Still, BWR’s CEO Olivier Sonnois says it’s what’s inside the bottle that will ultimately prevail in pushing Volvic into the future.

“We really believe the consumer is becoming more educated of the differences of waters and will be more discerning moving forward,” Sonnois says. “We’re seeing more of a selection criteria based on the water

water as the face of environmental waste, and while the scrutiny and pressure has impacted the industry on the whole, it’s hit imported premium brands particularly hard. Across the category, brands have responded with increased initiatives to be mindful of their carbon footprint, reducing the amount of plastic in their bottles, ensuring that their bottles are 100 percent recyclable and prominently displaying their involvement in charitable activities and sustainability programs.

As the exclusive importer and distributor of Volvic, Brands Within Reach (BWR), a U.S. based sales and marketing firm is tasked with the job of increasing the North American presence of the Danone-owned

that’s in the bottle, which is why we’re using our new packaging to talk about what Volvic has naturally occurring in its water - magnesium, silica, electrolytes.”

There will be no resting on their laurels anytime soon. Premium water’s elite will need to to be on top of their game in order to sustain growth in what is an increasingly competitive category that isn’t going to slow down anytime soon.

“What was relevant ten years ago may not be as relevant now, and what’s relevant now may not be relevant in ten years,” Sonnois says. “Brands will always need to reinvent themselves and reconfigure themselves to appeal to the most amount of consumers at the given time.”

Brand News

Water

FIJI Water has changed the look of its iconic square bottle for the first time in ten years with a label revamp. With the new front amplifying the company’s signature hibiscus flower, each bottle will also feature one of six new back labels, each one reflecting a distinct aspect of FIJI Water’s “Untouched By Man” journey from cloud to bottle. The company has also launched an integrated marketing campaign that will include four 15-second TV spots that will appear nationwide.

Volvic Natural Spring Water is giving itself a new identity in its efforts to increase the brand’s North American presence. At the heart of the brand’s packaging redesign is the volcano, the emblem of Volvic for over five decades. The new packaging highlights the water’s natural mineral properties infused by six layers of volcanic filtrations.

for the human body. FRESH is sourced and bottled in America, not shipped from overseas.

Waiakea has positioned its Hawaiian volcanic water as both a socially conscious alternative to other premium waters and a naturally alkaline/functional alternative to artificial alkaline waters. The company recently expanded its distribution to over 1,000 stores, including all Whole Foods stores in the South Pacific region, and has closed a Series A funding round with a handful of strategic investors.

Sparkling Ice announced the brand’s plans for

international expansion in 2015, starting with Canadian market expansion via an exclusive distribution agreement with Sun-Rype Products Ltd. Following its entry into Canada, Sparkling Ice will look forward to expanding to Mexico, Australia and the Caribbean later in 2015.

Nestle Waters North America Inc. is adding

a Watermelon Lime flavor to five of its six sparkling domestic spring water brands, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills. Poland Springs will be seeing a Strawberry flavor addition to its sparkling line, and is adding Cherry Lemon to its Sparklers line. Arrowhead and Poland Springs will also see a limited edition run of seasonal flavors including Coconut Pineapple and Acai-Blueberry-Pomegranate.

Selters, a German premium brand with a longstanding history in Europe, is making its debut in the U.S. market. Coming from underground spring sources in the Taunus Mountains, the naturally carbonated sparkling water offers a high proportion of calcium, magnesium, hydrogen carbonate and other minerals. Selters is available in two packaging sizes, 0.8L glass and 1L PET plastic bottles.

LaCroix is adding a Pina Fraise (Pineapple

Strawberry) flavor to its Cúrate line of French and Spanish-inspired sparkling waters. Pina Fraise joins Cúrate’s Cerise Limon (Cherry Lime) and Pomme Baya (Apple Berry) and is available in 8-packs of 12 oz. cans.

FRESH. Sourced 2,500 feet below the earth’s

surface in the Great Smoky Mountains of Tennessee, FRESH water contains naturally high PH levels with an ideal composition of minerals and electrolytes to provide optimum hydration 56 MARCH 2015 BEVNET MAGAZINE

Ice River Springs is the only beverage company in North America with its own closed loop recycling facility that produces 100 percent recycled content bottles, according to the company. Their branded Ice River Green Natural Spring and Purified Water comes in recycled bottles made from green plastic collected from municipal recycling programs and transformed into fresh new bottles with no new plastic and are BPA free. Ice River Green is available at retailers in Canada and the United States.

Qure Water is an alkaline water brand with

a stable 9.5+pH designed to counterbalance acidity and compliment a balanced lifestyle.

The company continues to expand nationally after entering Whole Foods’ South and Florida regions as well as Fairway Markets in New York City and Kroger stores in Southern California.

Eternal Water comes from naturally alkaline underground springs in the Allegany Mountains of New York, the Smoky Mountains in Tennessee, and the Shasta-Trinity Alps in California.

As it filters through layers of volcanic rock and sandstone, Eternal Water naturally absorbs essential minerals such as Calcium and Magnesium, making it naturally alkaline. The water’s pH can vary between 7.8 - 8.2 depending on environmental factors.

Ty Nant Spring Water is a natural spring mineral water imported from Ceredigion,

Wales. Known for its signature cobalt blue and crimson red glass bottles, it’s a mainstay at discerning hotels and restaurants across the world, according to the company. Ty Nant is also now available in a curvaceous PET bottle designed

by Welsh Designer Ross Lovegrove.

Voss, is introducing new package graphics for

its sparkling water in an effort to differentiate it from Voss’ still water. The company is also bringing back its “31 Days to Make A Difference” campaign in March, which will give contestants the opportunity to travel to Swaziland to see the work of the VOSS Foundation in Sub-Sahara Africa.

Boxed Water, an eco-friendly and BPA-free alternative to bottled water, is adding a new 1L box and 6-pack. Currently carried in multiple retail channels regionally such as Whole Foods, Kroger and Costco, the brand is adding national distribution with Target later this year.

would be selling waterless plastic and stainless steel flasks in an effort to encourage consumers to reduce their impact on the environment by first filling with tap water. The company has recently signed on professional skateboarders Tony Hawk, Aaron Jaws Homoki, Chris Joslin, Jamie Thomas and snowboarder Annie Poulanger as brand ambassadors.

Marvelus is a sparkling mineral water sourced

from a vast artesian aquifer that is protected by the Ocala national forest in the state of Florida. The company classifies itself as both an “artesian” and “mineral” water and is available through KeHE distributors.

Byarozavik Birch Tree Water is an all-natural health beverage with benefits similar to coconut water, but boasts a lighter, crisper, more refreshing taste. Renowned for its taste and health benefits in Slavic countries for centuries, Byarozavik Birch Tree water is Non-GMO, gluten free, and USDA and Euroleaf Organic.

People Water is continuing to expand its

distribution and store placements, focusing on the natural and foodservice channels. The brand recently landed shelf placement in its third Whole Foods region, Brookshire’s, and numerous independent stores through its partnership with UNFI. The brand’s naturally alkaline water is available in an RPET and BPA free bottle and boasts a 65 percent smaller carbon footprint than traditional plastics.

Balance Water is a functional natural spring

Perrier is launching a new Green Apple flavor,

Hawaiian Springs is a brand of premium natu-

available exclusively at 7-Eleven stores nationwide for the first six months of its release. The legacy brand also recently kicked off its “District Perrier” marketing campaign that allows shoppers the opportunity to experiment with the product and unlock savings through a mobile app.

ral artesian brand from Hawaii. Leveraging its success on the islands and in Southern California, Hawaiian Springs will be expanding distribution within Whole Foods, Albertson’s, and several other major grocery retailers in 2015.

water enhanced with Australian flower essences.

The company recently unveiled a packaging revamp following eight months of working with an emerging Italian design firm and has expanded its distribution footprint to over 5,000 stores nationwide including all Kroger’s grocers, as well as select Sprouts, Whole Foods, Safeway, and Bristol Farms, among others.

carefully-selected and consistently-monitored natural springs in California and Pennsylvania.

The company recently introduced its next-generation bottle made with 100 percent recycled plastic and is available nationwide.

Real Water is the only premium bottled water on the market that is alkaline with stable negative ionization, according to the company. The company has expanded its presence in the state of California with the addition of two new Budweiser distributors, Heimark, out of Indio, CA and Alford, in Imperial, CA.

Fred Spring Water disrupted the industry status quo by encouraging its customers to refill its 13.5 oz. and 20 oz. plastic flasks, printing “Refill” squarely on the front of its label. In 2014 the company announced it

ACQUAFIBRA has 6 grams of prebiotic fiber added to its water to provide 20 percent of your daily needs. Combined with the properties of vitamins B3, B5, B6 and B9 acquafibra is available in Orange, Lemon, Strawberry and Peach Flavors.

Resource Natural Spring Water comes from

BEVNET MAGAZINE MARCH 2015

57

Conference Overview

WINTER FANCY FOOD SHOW 2015 Cold-Brew Coffee, Kombucha Make Headway in Specialty and Beyond By:Ray Latif As cold-brew coffee and kombucha continue to blossom in natural retailers, an uptick of exhibitors seen at the 2015 Winter Fancy Food Show, held Jan. 9-12 in San Francisco, signaled a desire for brands in each category to take on a greater market presence via the specialty channel and beyond.

Califia Farms, which nearly a year ago extended its line of almond milk-infused, cold brew coffees with three single-serve varieties, is one such company. The products debuted at the 2014 Winter Fancy Food Show, and like their multi-serve

planning a revamp of the products, with the phrase “cold brew” now being the main focus. Califia founder and CEO Greg Steltenpohl, who offered BevNET a sneak peak of the new labels at the 2015 show, noted that “18 months ago, retailers didn’t understand” cold-brewed coffee, a process by which coarse-ground beans are steeped in temperate or cold water for 12 to 24 hours, with the resulting liquid said to offer a smoother taste profile than hot-brewed versions.

However, Steltenpohl said that natural channel sales data from the past six months

had been hampered by the astounding rise of iced coffee sold in multi-serving packages, in particular, those marketed by International Delight. Consumers, however, are increasingly seeking out natural and premium coffee options, and pointed to a decline in sales of large-format products, particularly those made with artificial ingredients and preservatives (which is the case with International Delight’s offerings) as a clear indication of the trend.

The new-look Califia Farms coffee products, having replaced “iced coffee” with “cold brew,” also come with new flavor

counterparts, the 10.5 oz. bottles call out the cold brew formulation of the coffee near the top of their labels. However, unlike the expanding set of cold-brewed coffee products that have hit the market over the past 12 months, it’s the mainstreamfriendly “Iced Coffee” that is front and center on the package.

That’s soon to change. Amid surging awareness, recognition and demand for cold-brew coffee, Califia Farms is

has shown that “cold brew is worth paying attention to” and that conventional grocers, like Safeway and Kroger, are now clamoring for a piece of the growth.

“Retailers are opening up to differentiation where there is a story to tell,” Steltenpohl said. “And they don’t want natural retailers to have such a long lead time [for trends]. They just want to participate.”

Steltenpohl pointed out that the development of cold-brewed coffee as a trend

varieties, each tinged with edgy-sounding names: Dirty Chai, Mocha Mexica and Triple Shot. Steltenpohl said that the drinks are scheduled for an April launch.

On the concentrated front, Grady’s Cold Brew showcased its “bean bag” kits, which are now sold nationally at Urban Outfitters, the eclectic retailer known as much for its trendy clothing as it for unusual knickknacks. The bean bags are packaged in cylindrical metal canisters,

58 MARCH 2015 BEVNET MAGAZINE

NATURALLY FLAVORED SELTZER AND SPARKLING WATER. SUGAR FREE. CALORIE FREE.

©2015 Cott Beverages

cott.com

Conference Overview each holding four 2 oz. bags. A single bag can brew 10 ounces of the concentrate, which will make 2.5 servings of coffee.

Grady’s co-founder Dave Sands said that the bean bags canisters have also gained retail placement in 300-400 grocery accounts, and while velocity has not been as dynamic as that of its liquid concentrates, the product has gained praise from retailers and consumers who enjoy the versatility and portability of coffee bags. As for Grady’s primary offering, a 32 oz. bottle of its concen-

representatives reported steady traffic at their respective booths, much of it coming from retailers attending the event.

Amid a challenging transition in which the company lost its DSD distribution partner for Southern California and the Rocky Mountain regions, Revive is nonetheless on track to open a new production facility in June and build out its retail presence along the West Coast.

Based in California’s Sonoma County, Revive recently established a self-distribution operation for the southern part

Revive’s swing-top bottles will be a much more automated process; the bottles are currently sealed by hand. And while Revive will likely need less manual support for production of its kombucha, Lovett expects that the company will nonetheless see its staffing swell from 23 employees to approximately 40 by the end of the year.

Another fast-growing kombucha brand, Health-Ade, is making waves with a series of impressive wins in conventional retailers. The company recently gained distribution in 400 Safeway and Vons

trate, the company recently landed shelf space at all Whole Foods locations in the retailer’s Southwest region. The product will be available by March or April, Sands said, and will be distributed by UNFI, which Grady’s has brought on as a wholesaler of the concentrate.

On the kombucha front, this year’s edition of the Winter Fancy Food Show featured two first-time exhibitors — Revive and Health-Ade — and one returnee — Kombucha Wonder Drink. Despite a sustained lack of awareness and education about kombucha (Revive founder Sean Lovett estimated that “what is kombucha?” represents about 50 percent of questions about his products), brand

of the state after receiving notification that Greenshoots, the company’s DSD distributor, shuttered its doors on January 2. While Revive has yet to fill in the gaps for distribution in the Rockies, Lovett told BevNET that the company has signed on with UNFI, which will assume wholesaling responsibilities for the region, beginning in mid-February.

Lovett expects UNFI to be an integral part of Revive’s plan to expand distribution to the Pacific Northwest and other pockets in California where the brand has yet to gain a foothold. Just as critical will be upgraded production and bottling equipment, which is set to be operational this summer. Lovett said that filling

locations across Northern and Southern California. Scott Goldstein, the company’s Director of Sales-West, noted that the grocery giant has reorganized some of its juice sets to fit new and emerging brands, including Health-Ade. Packaged in amber-colored, apothecary-style bottles, Health-Ade retails for $4.99 per 16 oz. package, with a $3.99 price point when sold on promotion.

Goldstein said that the company would rely heavily on product demos for the Safeway launch, as it will for retail locations in New York, where the brand is set to make its East Coast debut, having recently signed an agreement with Rainforest Distribution for coverage in the region.

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MANDARIN ORANGE

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5-hour ENERGY

Aloe Gloe - Coconut

AfterPartyPal

Living Essentials ATTRIBUTES: Energy 5-hour ENERGY shots have new improved taste and come in ten exciting flavors, including new Strawberry-Watermelon Extra Strength. It’s the same great blend of vitamins, nutrients and caffeine – zero sugar and four calories – but with a smooth taste your customers will enjoy.

EBNSOL INC

L.A. Libations

ATTRIBUTES: Hangover Prevention/ Recovery

PACKAGING: 15.2 oz. PET

Natural Hangover Relief & Prevention tablets

Aloe Gloe - Crisp Aloe

agua enerviva

Acquafibra

PACKAGING: 13.5 oz. PET ATTRIBUTES: Weight Loss/Appetite Control ACQUAFIBRA source of prebiotic fiber Acquafibra, Inc. • 6 grams of prebiotic fiber • Vitamins B3, B5, B6, B9 • Gluten Free • Zero added sugar ATTRIBUTES: • One bottle of ACQUAFIBRA equals to: 14 lettuce leaves or 22 plums or 5 cereal bars or 3.5 tbsp. of oats.

• Helps stimulate the production of short chain fatty acids.

• Helps control blood sugar level, improves the absorption of important minerals like iron, calcium, magnesium and zinc.

• Helps reduce levels of cholesterol and triglycerides.

• Helps to control hunger by generating a feeling of satiety.

The prebiotic fiber of ACQUAFIBRA feeds and promotes the growth of lactobacillus and Bifidobacterium that are part of your intestinal flora. The American Diabetes Association (ADA), recommends that an adult consume between 20 and 35g of prebiotic fiber per day.

The FDA reports that 91% of the population does not consume the proper amount of fiber.

Drinking Acquafibra will help meet your daily intake of prebiotic fiber.

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agua enerviva LLC

L.A. Libations

PACKAGING: 20 oz. PET

PACKAGING: 15.2 oz. PET

ATTRIBUTES: Energy natural energy with electrolytes and low calorie

ATTRIBUTES: Immunity

ALO Original

Genuína Lindoya/Acquafibra, Inc.

ATTRIBUTES: Immunity

Aloe Gloe - Lemonade ALO Drink

L.A. Libations

PACKAGING: 16.9 oz. PET

PACKAGING: 15.2 oz. PET

ATTRIBUTES: Gut Health

ATTRIBUTES: Immunity

Real aloe vera straight from the leaf

ALO Pulp Free

Aloe Gloe - White Grape ALO Drink

L.A. Libations

PACKAGING: 16.9 oz. PET

PACKAGING: 15.2 oz. PET

ATTRIBUTES: Gut Health

ATTRIBUTES: Immunity

ALO’s best-selling blends with aloe pureed smooth

aluvo - aloe vera honey

Bai5

AQUAhydrate

BetaNOX Ultimate Energy

Cocogeek Enterprise

AQUAhydrate

Bai Brands

New Whey Nutrition

PACKAGING: 330 mL Can

PACKAGING: 1 L PET, 700 mL PET, 500 mL PET

PACKAGING: 18 oz. PET

PACKAGING: 3.8 oz. PET

ATTRIBUTES: Sports and Hydration

ATTRIBUTES: Energy

ATTRIBUTES: Balance/Homoestasis

ATTRIBUTES: Electrolyte Enhanced

aluvo 100% all natural real aloe vera pulp juice

aluvo aloe vera pineapple

AQUAhydrate: Performance In The Purest Form

Balance Water – Relax, Cleanse, Refresh, Focus

Arteasan Calm

Cocogeek Enterprise

Arteasan, LLC

PACKAGING: 330 mL Can

PACKAGING: 14 oz. Glass

ATTRIBUTES: Balance/Homoestasis

ATTRIBUTES: Relaxation and Mood Enhancement

aluvo 100% all natural real aloe vera pulp & juice

Amy & Brian Coconut Water

Balance Water

A delicious infusion of tea, fruit & botanicals.

Avitae Caffeine + Water

Amy & Brian Naturals

Avitae USA, LLC

PACKAGING: 17.5 oz.

Can, 10 oz. Can

PACKAGING: 16.9 oz. PET

ATTRIBUTES: Sports and Hydration

ATTRIBUTES: Energy Unflavored 45/90/125mg, new 90mg natural flavors

Family owned and operated. Now with Cinnamon.

AquaBall Naturally Flavored Water

Ultimate energy: arginine beta alanine B vitamins

Superfruit infused, Antioxidant Infusion

PACKAGING: 1 L PET, 16.9 oz. PET ATTRIBUTES: Balance/Homoestasis USA Spring Water + Australian Flower Essences Balance your modern badness with some ancient goodness. Each bottle of Balance contains the essences of Australian wildflowers, hand-picked in the remote areas where they grow. For nearly 40,000 years, Australians have looked to these flowers to help them feel a little better. To share that goodness, we’ve added just the right combinations of each to locally-sourced spring water to help you make the most of whatever comes your way. Available in 4 non-flavored varieties, Balance established the functional non-flavored category and is rapidly increasing in popularity from it’s modest Australian origins to over 6,000 store locations and growing in the USA. BAWLS Guarana

Bai Bubbles

Bragg Organic Apple Cider Vinegar Pomegranate-Goji Berry Drink

True Drinks, Inc.

Bai Brands

BAWLS Guarana

PACKAGING: 12 oz. Biodegradable PET Bottle

PACKAGING: 11.5 oz. Can

PACKAGING: 10 oz.

Glass, 16 oz. Can

ATTRIBUTES: Sports and Hydration

ATTRIBUTES: Energy

ATTRIBUTES: Sports and Hydration Sugar Free, Naturally Flavored, Vitamin Enhanced

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Sparkling Antioxidant Infusion

Bragg Live Food Products PACKAGING: 16 oz. Glass ATTRIBUTES: Energy

Mandarin Orange, Cherry, Root Beer

Organic Apple Cider Vinegar Energy Health Drink

Brain Doctor Water

Buck O'Hairen's Legendary Sunshine

Long Living Secret, Inc.

Sunshine Beverages, LLC

PACKAGING: 2.5 oz. PET

PACKAGING: 8.4 oz. Can

ATTRIBUTES: Cognitive Health

ATTRIBUTES: Electrolyte Enhanced

Neuroprotective natural memory enhancer w/ Huper-A

The Official Pick-MeUp of the South.

Beaver Buzz Energy

PACKAGING: 16 oz. Can ATTRIBUTES: Energy LONGEVITY SPEAKS VOLUMES!!!

Beaver Buzz Energy is a proven brand and will be 10 years old on June 6, 2015.

Aside from great taste profiles, Beaver Buzz uses high quality ingredients, and has eyecatching branding/packaging to help grow your energy category sales.

Beaver Buzz has faced 100s and 100s of competitors big and small in the highly competitive energy drink category and won many battles. If you are interested in carrying Beaver Buzz on your store shelves, or on your distribution truck please contact us to discuss further.

Have a Dam Good day.

Celtic Prestige Spring Water

ATTRIBUTES: Weight Loss/Appetite Control Drink 1 Can Daily Experience 93% Greater Fat Loss!

Connecticut Currant

PACKAGING: 16 oz. Glass

PACKAGING: 53 oz.

PET, 10 oz. PET

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Gut Health

Artisan Batch Made with Distilled Water 10 skus

Currant Affair has 4 products made Black Currant

DARK DOG ORGANIC 50 Calories Energy Drink

Maverick Brands

DD USA Organic LLC

PACKAGING: 11 oz. Tetra Pak, 16.9 oz. Tetra Pak, 1 L Tetra Pak

PACKAGING: 12 oz. Can

ATTRIBUTES: Sports and Hydration

USDA Organic, NonGMO Project, Gluten Free, lowcal

Coco Libre Protein Coconut Water

ATTRIBUTES: Energy

Epicurean French Beverages PACKAGING: 33.8 oz. PET, 1 L PET ATTRIBUTES: Relaxation and Mood Enhancement

DARK DOG ORGANIC Blood Orange Energy Drink

Maverick Brands

DD USA Organic LLC

PACKAGING: 11 oz. Tetra Pak

PACKAGING: 12 oz. Can

ATTRIBUTES: Sports and Hydration

ATTRIBUTES: Energy

20g of protein + coconut water + no added sugar

Contact Andrew Drayson adrayson@ddbevco.com 604.999.3050

PACKAGING: 12 oz. Can

Ciara's Kombucha

Non-GMO & USDA Certified and Zero Added Sugar

Beaver Buzz received a rare 4.5 out of 5 stars BevNet.com review rating on our three top selling skus: Saskatoon Berry, Citrus, and Green Tea.

Celsius Inc.

CURRANT AFFAIR BLACK CURRANT JUICE

Coco Libre Organic Coconut Water

DD Beverage Co.

Celsius

Clara's Green Tea Kombucha

Cool Blue ReVitalizer

USDA Organic, Non-GMO Project, Gluten Free

DARK DOG ORGANIC Original Energy Drink

EEG Inc.

DD USA Organic LLC

PACKAGING: 10.5 oz. PET

PACKAGING: 12 oz. Can

ATTRIBUTES: Energy

ATTRIBUTES: Energy

New ReVitalizing Beverage. Only 60 Calories.

USDA Organic, Non-GMO Project, Gluten Free

The Ideal Spring Water with no sodium TDS 50/PH7.5

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Go Body Hydrating Protein Drink GO BODY Nutrition PACKAGING: 16.9 oz. PET ATTRIBUTES: Muscle and Fitness

Guru Organic Sparkling Energy Waters

Guru Beverage Co.

HealthVerve Food Manufacturing USA Inc

PACKAGING: 12 oz. Can

PACKAGING: 180 mL Glass

ATTRIBUTES: Energy WE BELIEVE IN GOOD ENERGY

Nourish, hydrate & protect your body.

GO FAST! Zero Energy Drink Go Fast Sports & Beverage Co. PACKAGING: 16 oz. Can ATTRIBUTES: Energy Naturally Sweetened with Zero Calories

Healthee 100% Soursop Fruit Juice

ATTRIBUTES: Immunity

Energy should not come at the expense of health. That’s why GURU’s organic energy drinks and waters are crafted with natural and organic ingredients.

100% Fruit Juice.

No Preservatives, No Sweeteners.

Healthee Organic Turmeric Drink Original

GURU ORGANIC SPARKLING ENERGY WATERS GURU’s Organic Sparkling Energy Waters lift and refresh with simple fruit and botanical infusions. Organic, zero calories, zero sugar.

AVAILABLE IN 3 REFRESHING FLAVOURS: lime, red grapefruit and pomegranate.

Certified: USDA Organic, Gluten-free, Vegan, and Non GMO Project Verified.

HealthVerve Food Manufacturing USA Inc PACKAGING: 180 mL Glass ATTRIBUTES: Immunity A Healthee alternative to the benefits of TURMERIC

GoodBelly Probiotics

Guru Organic Energy Drink

NextFoods Inc.

GURU BEVERAGE CO.

PACKAGING: 32 oz. Tetra Pak

PACKAGING: 8 oz.

Can, 12 oz. Can

ATTRIBUTES: Gut Health

ATTRIBUTES: Energy Guru Energy Drink

Non-GMO Dairy-Free Soy-Free Vegan Kosher Probiotic

Guru Lite Energy Drink

H2Om Water with Intention Natural Spring Water

GURU BEVERAGE CO.

H2Om Int. Inc.

PACKAGING: 8 oz.

Can, 12 oz. Can

PACKAGING: 1 L RPET

ATTRIBUTES: Energy Guru Lite Energy Drink

ATTRIBUTES: Cognitive Health World Famous, Award Winning, as seen at Chopra Cnt

Hard Rock Energy

Enterprise Beverage Group, LLC PACKAGING: 16 oz. Can, 10 oz. Can ATTRIBUTES: Energy “Please Allow Me to Introduce Myself” With a total of 170+ venues in 50+ countries, Hard Rock is one of the world’s most recognizable brands.

For the first time in history, a Hard Rock branded product has been made available to sell outside of a Hard Rock property. This means you can use our famous brand to increase your revenue!

Hard Rock Energy has three refreshing flavors made with the highest quality ingredients including real Cane Sugar. Hard Rock Energy Paradise Punch is infused with a lightly carbonated blast of tropical flavors that will leave you amazed that an energy drink can taste this good. Original Blue Citrus has a mouth watering citrus flavor and a cool blue color while Sugar Free* gives you a boost with a light, sweet and sour appeal with only 6 calories per serving!

Attract more than regular energy drink consumers to the category with the prestigious Hard Rock brand and our unbelievably delicious flavors. Available now in 10oz and 16oz cans. * Contains sucralose

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Health-Ade Kombucha

Herbal Bliss Ice Tea and Bliss Energy Drink

Health-Ade LLC PACKAGING: 16 oz. Glass ATTRIBUTES: Gut Health Health-Ade exists to make the best tasting and highest quality kombucha you can buy. Hand-crafted in their LA brewery the “old-fashioned way,” Health-Ade pulls out all the stops to guarantee a superior kombucha, including: produce in 100% glass to ensure no plastic/ metal leaching, ferment in super-small batches to allow for premium control, and flavor only with the tastiest of raw cold-pressed farmers’ produce. HealthAde is fully committed to scaling up without compromising quality, and will never use anything artificial. Non-GMO project verified and certified organic, kosher, vegan, and gluten-free, HealthAde heavily supports the REAL FOOD movement in its local communities, and is actively expanding its reach to become a valuable national brand.

Humm Kombucha Blueberry Mint

Herbal Bliss, Inc.

Humm Kombucha

PACKAGING: 280 mL Glass

PACKAGING: 14 oz. Glass

ATTRIBUTES: Sports and Hydration

ATTRIBUTES: Energy Palate pleasing probiotic powerhouse for the win!

100% ALL NATURAL ICE TEA/ENERGY DRINKS

Hiball Energy

Hydro One REVd Hiball Inc.

Hydro One Premium Beverages

PACKAGING: 8 oz. Can ATTRIBUTES: Energy Hiball Energy Fair Trade Organic Cold Brew Coffees

PACKAGING: 16 oz. PET ATTRIBUTES: Blood Glucose Control US Patent diabetic dietetic NO gluten sugar sodium

Now Available in 1.5L and Glass!

Unleash the power of negative ions.

Alkalize your body.

Hydrate like never before!

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INVIGORADE Endurance Drink INVIGORADE PACKAGING: 16 oz. PET ATTRIBUTES: Sports and Hydration Maximizes endurance performance #KeepItUp

ITO EN Matcha LOVE ITO EN PACKAGING: 5.2 oz. Can ATTRIBUTES: Energy Brewed Green Tea with Matcha

Joni Juice Cleanse

KeVita Lemon Cayenne Sparkling Probiotic Drink

Joni Juice

KeVita Sparkling Probiotic Drinks

PACKAGING: 16 oz. PET PACKAGING: 15.2 oz. Glass

ATTRIBUTES: Cleanse

ATTRIBUTES: Gut Health

Reset, reboot and recharge with the Joni Juice Cleanse. Our chefs and and wellness experts have created a cleanse like no other. The Joni Juice Cleanse features six daily cold pressed juices and superfood smoothies. Our typical cleanse selections include: Give Me Greens - Our deliciously crafted signature “Green Juice” with bold flavors of kale balanced with hints of mint, lemon, and ginger.

Beet Me - Surprisingly delicious to those who fear beets. Subtle flavors of dandelion and lime enhance the hearty essence of beets.

Immunize Me - A deliciously refreshing burst of flavors. A zesty blend of orange, carrot, apple, and lime combined with Camu Camu superfood and powerful Black Elderberry for immune boosting benefits.

Spice Me Up - Delivers sweet and spicy flavors that awaken the taste buds and delight the senses.

Live Probiotics, Organic, Low Calorie, Non-GMO

Kiwaii True Water Group PACKAGING: 16.9 oz.

PET, 33.8 oz. PET ATTRIBUTES: Sports and Hydration 100% True New Zealand Spring Water BPA Free 7.6pH

Satisfy Me - With a wholesome base of almond milk, distinctive notes of raw honey, cinnamon, nutmeg and fragrant cardamom add an exotic twist to this soothing beverage.

ITO EN Shots-Sencha & Oolong

Juicy Waters: Fruit Punch

ITO EN

good2grow

PACKAGING: 6.4 oz. Can

ATTRIBUTES: Sports and Hydration

ATTRIBUTES: Energy

Organic, GMO free and only 20 calories.

Brewed teas with powerful tea antioxidants

Jade Monk Matcha Green Tea Mint + Honey

KeVita Cinnamon Cleansing Probiotic Tonics KeVita Cleansing Probiotic Tonics PACKAGING: 15.2 oz. Glass

Knockout Energry - Original Knockout Energy PACKAGING: 16 oz. Can ATTRIBUTES: Energy

ATTRIBUTES: Gut Health

Original citrus blend

Apple Cider Vinegar, Live Probiotics, Vitamin C

Just Chill: Tropical

KeVita Lavender Melon Master Brew Kombucha

Jade Monk, LLC.

The Chill Group, Inc.

PACKAGING: 12.5 oz. PET

PACKAGING: 12 oz. Can

ATTRIBUTES: Energy

ATTRIBUTES: Relaxation and Mood Enhancement

HPP, Cold-Brewed, Organic, Non-GMO, Matcha Tea

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The Power of Calm

Kombucha Wonder Drink 'Raw' Inspired Kombucha

KeVita Master Brew Kombucha

Kombucha Wonder Drink

PACKAGING: 15.2 oz. Glass

PACKAGING: 11 oz. Glass

ATTRIBUTES: Gut Health

ATTRIBUTES: Gut Health

Live Probiotics, Organic Acids, Vitamin B, Organic

A delicate probiotic tea using premium ingredients

Kolé Drinks

Liquid Ice Energy Drink

Kolé Life Foods, LLC

Liquid Management Partners, LLC

PACKAGING: 16.9 oz. PET

PACKAGING: 8.3 oz. Can, 12 oz. Can

ATTRIBUTES: Cognitive Health

ATTRIBUTES: Energy

Kolé drinks are a unique and innovative set of functional health-promoting beverages that utilize a complex mixture of amino acids, vitamins, minerals, and herbal adaptogens to optimize certain desired brain functions. Kolé’s inaugural product line consists of Alive, Happy, Dreams, and Ignite. By targeting the brain, Kolé can help consumers to better enhance mental agility, promote a sense of bliss and tranquility, enhance sexual desire and performance, and promote sleep. Kolé drinks may also enhance other aspects of physical well being including weight management.

Liquid Ice comes in two captivating flavors that offer a unique combination of nostalgic taste and performance-enhancing ingredients, all in an eye- catching package.

The key to the functionality of Kolé drinks is that they contain a complex mixture of multiple nutraceuticals in the right individual amounts, and in relation to one another, to promote the desired functional states in the brain. Professor Bankole Johnson, an award-winning neuroscientist, developed the Kolé drinks based on his extensive understanding of brain neurochemistry.

For the past 12 years, Liquid Ice has been in the forefront of the industry’s best tasting and most versatile energy drink.

KonaRed

With its vibrant colors and advanced formulation, that doesn’t give you jitters, Liquid Ice blends natural flavors with vitamins B3, B5, B6, and B12 to invigorate the body in the healthiest way.

Liquid Ice Blue and Red deliver a unique, delicious, and unidentifiable flavor that is incomparable to any other energy drink on the market.

The best tasting energy drink – just one sip and you’ll be hooked!

LIVE Kombucha Soda: Dreamy ORANGE Splash Beverage Group

LIVE Kombucha Soda PACKAGING: 12 oz. Glass

PACKAGING: 10.5 oz. PET

ATTRIBUTES: Gut Health

ATTRIBUTES: Cognitive Health

Real Soda Taste RAW KOMBUCHA. Be Well, Drink LIVE!

Hawaiian coffee fruit juice from Kona, HI.

BOTTLING & CANNING Fully Automated Bottling & Canning Lines

Little Miracles Organic Teas Little Miracles PACKAGING: 11 oz. PET

Lotus Elixirs Lotus Elixirs North America PACKAGING: 12 oz. Can

ATTRIBUTES: Energy Organic, Energizing Teas with Pure Panax Ginseng

ATTRIBUTES: Balance/ Homoestasis Features the legendary lotus flower formula

FULLY AUTOMATED BOTTLING & CANNING FOR HIGH-ACID BEVERAGES POWDER BLENDING & FILLING STATE-OF-THE-ART 240,000 SF FACILITY 400,000-BOTTLE DAILY CAPACITY 1 MILLION CAN DAILY CAPACITY TUNNEL PASTEURIZED HOT FILL OR COLD FILL PRESERVED CAN FILL CAN SIZES 5.5 OZ UP TO 24 OZ.

WWW.AZPACK.COM Arizona Production & Packaging

480-449-7770 | 7303 S. Kyrene Rd, Tempe, AZ 85283 BEVNET MAGAZINE MARCH 2015

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Love Beets Organic Beet Juice

Monster Energy Khaos

Love Beets PACKAGING: 14 oz. Glass ATTRIBUTES: Heart and Cardiovascular Health Naturally sweet with a rich, smooth taste!

Marley's Mellow Mood

Monster Energy Zero Ultra Citron

Monster Energy Company

Monster Energy Company

PACKAGING: 16 oz. Can

PACKAGING: 16 oz. Can

ATTRIBUTES: Energy

ATTRIBUTES: Energy

Juice-Monster hybrid with great Monster taste

A lighter-tasting zero calorie, zero sugar drink

Monster Energy Unleaded

Monster Rehab Peach Tea + Energy

Natural Raw C Natural Raw C Pty Ltd PACKAGING: 330 mL Tetra Pak ATTRIBUTES: Sports and Hydration 100% pure, natural, coconut water

Nerd Focus Beverage

Marley Beverage Company

Monster Energy Company

Monster Energy Company

Nerd Beverage Corporation

PACKAGING: 16 oz.

Glass, 12 oz. Can

PACKAGING: 16 oz. Can

PACKAGING: 15.5 oz. Can

PACKAGING: 12 oz. Can

ATTRIBUTES: Relaxation and Mood Enhancement

ATTRIBUTES: Energy

ATTRIBUTES: Energy

ATTRIBUTES: Cognitive Health

Monster "green" without caffeine

Monster Rehab is lower in calories and tea based

Relaxation teas & sodas w/ botanical ingredients

Mamma Chia Clean Energy Beverages

Mamma Chia Vitality Beverages

Mamma Chia

Mamma Chia

NERD Focus Regular & NERD Focus Zero Calorie

PACKAGING: 10 oz. Glass ATTRIBUTES: Energy Mamma Chia, the category innovator and creator of the first-tomarket chia beverage, is revolutionizing energy drinks! Enjoy a truly healthy, clean energy line that combines the nutritional powerhouse of Chia, with the natural energy source of Guayusa (gwhy-you-sa).

Each bottle of Mamma Chia Clean Energy offers 2500mg Omega-3s, 4g Complete Protein and 6g of Fiber, along with 90mg of Natural Caffeine – as much as a cup of coffee – without the jitters or crash. Lightly sweetened, Mamma Chia Clean Energy delivers a truly delicious drinking experience to power your soul’s purpose!

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PACKAGING: 10 oz. Glass Mamma Chia is the category innovator and creator of the first-to-market chia beverage.

Mamma Chia Vitality Beverages are available in 9 tasty flavors including newly added Strawberry Lemonade and Pineapple Coconut. Lightly sweetened, each bottle of Mamma Chia contains more than an entire day’s worth of Omega-3s (2500 mg), 25 percent of one’s daily fiber, 4 g of complete protein and 95 mg of calcium, plus powerful antioxidants and valuable minerals.

NuAquos

neuro Drinks

neuro Brands

Obi Probiotic Soda Organic Root Beer New Whey Nutrition

L.A. Libations

PACKAGING: 20 oz. PET

PACKAGING: 12 oz. Glass

ATTRIBUTES: Sports and Hydration

ATTRIBUTES: Immunity

Sports drink with protein, electrolytes, vitamins

Obi Probiotic Soda Meyer Lemon & Lime

PACKAGING: 15.5 oz. PET ATTRIBUTES: Balance/Homoestasis Find out what your consumers already know-with 4 functions and 7 avors neuro #worksforme. neuro Drinks deliver motion and margin across all channels.

Obi Probiotic Soda Tart Cherry Vanilla Bean

L.A. Libations

L.A. Libations

PACKAGING: 12 oz. Glass

PACKAGING: 12 oz. Glass

ATTRIBUTES: Immunity

ATTRIBUTES: Immunity

Learn more at www.drinkneuro.com For sales information contact sales@drinkneuro.com For all other inquires contact yourfriends@drinkneuro.com

Water soluble Organic B-Complex

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Obi Probiotic Soda Valencia Orange & Grapefruit

Pok Pok Som Thai Basil Drinking Vinegar

L.A. Libations

Pok Pok Som

PACKAGING: 12 oz. Glass

PACKAGING: 16 oz. Glass

ATTRIBUTES: Immunity

ATTRIBUTES: Gut Health

Premier Protein Smoothie, Mixed Berry Premier Nutrition Corp.

PACKAGING: 8.25 oz. Tetra Pak

Pyure Organic Energy Optimization Pyure Brands LLC. PACKAGING: 2 oz. Glass ATTRIBUTES: Energy

ATTRIBUTES: Energy

Bursting with intense basil, mint and pepper flavo

15g protein, 140 calories, 10g sugar

Ocean Spray PACt cranberry extract water

Positive Charge

Ocean Spray Cranberries, Inc.

Positive Beverage, LLC

PACKAGING: 16 oz. PET

PACKAGING: Custom Positive Beverage 16.5oz PET Bottle

Sugar-Free, CalorieFree, Organic & nonGMO Energy

ATTRIBUTES: Cleanse ATTRIBUTES: Energy Ocean Spray introduces the next generation of beverages to harness the power of the cranberry in a new way. Ocean Spray PACt cranberry extract water contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to cleanse and purify your body better than water alone.* With only 10 calories per 16 ounce bottle, this new beverage is available in Cranberry Raspberry, Cranberry Pomegranate, Cranberry Blood Orange and Cranberry Mango Passion-Fruit. Sweetened naturally and with the power of 50 cranberries, it’s proof that water gets better when it’s a little redder!

Available now in California, Nevada and Amazon.com, and nationwide in April 2015. *PACs (Proanthocyanidins) found in cranberries are not found in water.

Providing natural energy through green tea and guarana berry extract, Positive Charge

by Positive Beverage provides beneficial ingredients without the sugar and calories found in traditional energy, sport, or vitamin enhanced beverages. Delivering 100% or more of your daily value of vitamin C, B2 & B12, Positive Charge combines the health benefits of our Positive H2O line and performance-grade electrolytes from potassium, “not sodium” to help restore and balance the body throughout the day in one great tasting beverage.

Other Product Lines: Positive H2O Simply Beneficial: Vitamin enhanced beverage with Calcium & Vitamin D boost

*Clinical/Research shows that subjects drinking cranberry beverages containing unique cranberry PACs, like PACt, have similar anti-stick activities in the urine (Kaspar et al., 2013; Mathison et al., 2014).

Positive Cure: Vitamin enhanced pink lemonade benefiting breast cancer research Availability: Still & Sparkling with distribution throughout the east and west coast in sport facilities, nutritional stores, schools, hospitals, convenience & drug stores in addition to online retailers.

Perfect

Positive H2O Simply Beneficial Natural Choice Beverages

Positive Beverage, LLC.

PACKAGING: 12 oz. Can

PACKAGING: 16.5 oz. PET

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Sports and Hydration

An herbal supplement helping to maintain Balance

Mandarin Orange, Perfectly Peach, Acai Cranberry

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Protein2o Waters

Ralph & Charlie's Juice Protein2o Inc. PACKAGING: 16.9 oz. PET ATTRIBUTES: Muscle and Fitness Waters enhanced with 15g protein and electrolytes.

Ralph & Charlie's Beverage Company PACKAGING: 18 oz. Glass Ralph & Charlie's Juice All Natural Fruit Blend

Protein Almondmilk

Purple Stuff Premium Sodas

Califia Farms

Funktional Beverages, Inc.

PACKAGING: 10.5 oz. PET

PACKAGING: 16 oz. Can

ATTRIBUTES: Muscle and Fitness

ATTRIBUTES: Cognitive Health

Califia Farms launches delicious, plant-based protein drinks in two flavors: Chocolate and Vanilla Protein Almondmilk. With 6g per 10.5 oz of protein, these vegan offerings use a combination of pea and sprouted brown rice protein for better digestibility and taste. With B Vitamins, Fiber and Magnesium in the products, these drinks are nutrient-dense and also carrageenan-free, dairy-free, soy-free, GMO-free and gluten-free. At only 140 calories per bottle, Califia’s Protein Almondmilks are a great post-workout option, but they can also supplement any meal to deliver a good-for-you 6g of 100% plant protein. Califia Farms’ mission is to deliver delicious and mindful nourishment through the agricultural bounty of Californian-grown fruits and nuts. The company is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free.

Purple Stuff is a line of ultrapremium sodas with an emphasis on taste, healthy ingredients proven to Refresh & Relax, with the color Purple. We have the world’s first Purple Cola!

Millennials have chosen this beverage over mainstream sodas wherever they can find it.

Every flavor has a familiar big brand soda taste; yet pours a violet Purple.

Purple Stuff contains no caffeine or HFCS, but plenty of nutrition and about 1/3 the calorie count of major soda brands.

Consumers benefit from the dietary changes made when switching from regular CSD brands that contain ingredients such as caffeine and HFCS that are known contributors to anxiety, jitters and obesity.

68% of consumers are females between the ages of 13 to 38.

(Purple Stuff is safe for children) Relaxation means stress free and not drowsiness! We are neither a sleep drink nor a nutritional supplement.

Purple Stuff contains a similar amount of L-Theanine per serving as whole leaf premium bottled teas.

SRP $2.29

Protein Protein is is why why people people need need it. it.

Flavor Flavor is is why why they they love love it. it.

trimino. The best-tasting protein water on the market.

Boosts metabolism

Curbs appetite

Increases energy

From soccer moms to serious athletes, everyone is reaching for trimino because unlike most functional beverages, it’s smooth, with rich fruit flavors that are downright delicious. And with the perfect amount of whey protein and B-vitamins for muscle recovery and energy, trimino enables everyone to look, feel, and perform their best.

drinktrimino.com BEVNET MAGAZINE MARCH 2015

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Rockin’ Refuel Lean Builder

Raw Water Summit Spring Water, Inc. PACKAGING: 1.5 L PET ATTRIBUTES: Cleanse Raw Water-Pure, untreated Maine spring water

Runa Clean Energy Drinks

Sambazon 100 Açaí Berry Juice

Shamrock Farms

Runa

Sambazon

PACKAGING: 12 oz. PET

PACKAGING: 8.4 oz. Can

PACKAGING: 10.5 oz. PET

ATTRIBUTES: Muscle and Fitness

ATTRIBUTES: Energy

ATTRIBUTES: Weight Loss/Appetite Control

Concentrated and lightly carbonated guayusa drink

20G protein, 150 calories, made with real milk

Real Water

The Red Bull Editions

Real Water

Red Bull North America

ATTRIBUTES: Sports and Hydration

PACKAGING: 12 oz. Can

100 açaí berries, 100 calories, 70% less sugar

ATTRIBUTES: Energy

Real Water continues to penetrate the market in big ways securing two new Bud Distributors, Heimark in Indio CA, and Alford in Imperial CA. Continued expansion is exciting news to Real Water’s Founder & President, Brent Jones Using their proprietary E2 Technology, Real Water is the only premium bottled water that is alkaline with stable negative ionization in the market today. “2015 will be an excellent year for Real Water, we are on track to expand and are in negotiations with a well-known chain” said Jones, who hopes to announce the deal next month.

The Red Bull Editions line expanded this year with the Red Bull Orange Edition, the Red Bull Cherry Edition, and the Red Bull Yellow Edition, offering the tastes of orange, wild cherry and tropical fruits with the Wings of Red Bull. The Red Bull Orange and Cherry Editions provide all the flavor with zero calories and zero sugar. As a limited launch in 2014, the Red Bull Summer Edition performed exceptionally well and will now return as a permanent national SKU - the Red Bull Yellow Edition. The expansion demonstrates Red Bull’s commitment to offering consumers more choice. Since taste and sugar/calories are barriers to consumption in the energy category, these new flavors will continue to reach new consumers and encourage increased purchase among current consumers who enjoy Red Bull while working, studying, traveling, playing sports or juggling the daily demands of life. In fact, Nielsen data shows that 59% of energy category growth is coming from zero calorie flavored energy.

Red Bull Red, Blue, Yellow and Orange Edition 8.4 fl oz. 4-Packs will also be sold.

Revie Kombucha - The OG

Rockin’ Refuel Muscle Builder

Rush! Energy with Maca

Revive Kombucha

Shamrock Farms

Monarch Beverages

PACKAGING: 16 oz.

Glass, 64 oz. Glass

PACKAGING: 12 oz. PET

PACKAGING: 8.4 oz. Can

ATTRIBUTES: Gut Health

ATTRIBUTES: Muscle and Fitness

ATTRIBUTES: Energy

The OG is our original flavor black tea kombucha.

76 MARCH 2015 BEVNET MAGAZINE

30G protein, only 9 net carbs, made with real milk

Scheckter's OrganicEnergy Scheckter's Organic Beverages PACKAGING: 8.4 oz. Can ATTRIBUTES: Energy

Classic energy drink enhanced with Maca root

100% natural, organic, vegetarian energy drink

SkyWater Relax Chill Berry SkyWater Beverage Company PACKAGING: 2.5 oz. PET ATTRIBUTES: Relaxation and Mood Enhancement All natural beverage to reduce travel suckiness

Sleepyhead Sleepyhead PACKAGING: 5 oz. Powders ATTRIBUTES: Sleep Aid Sleepyhead Sleep Supplement Packets Caramel Toffee

SOS Rehydrate

Spider Energy Drink

The Masters of Beverages, LLC

SOS Hydration Inc

PACKAGING: 16 oz. Can

ATTRIBUTES: Sports and Hydration

ATTRIBUTES: Energy

Drinkable IV hydration drink mix

Introducing MIMIC, the newest flavor from Spider Energy Drink - With its Classic Energy Flavor MIMIC delivers 240mg of caffeine per 16oz can and as much or more B-Vitamins and energy driving ingredients as the leading national brand energy drinks.

Now with 8 great flavors, Spider Energy Drink is the best replacement option, or addition to your beverage portfolio. So what are you waiting for? Experience why so many distributors, retailers, and consumers are choosing Spider Energy Drink as their preferred value priced energy drink. Give Spider Energy Drink a fair shot and if you are not completely satisfied we will give you a 100% money back guarantee!

Steaz Organic Energy The Healthy Beverage Company PACKAGING: 12 oz. Can ATTRIBUTES: Energy Organic and Fair Trade certified clean energy

SPEED Energy

Suja Juice

SPEED Energy Drink LLC

Suja Juice

PACKAGING: 16 oz. Can

PACKAGING: 12 oz. PET, 16 oz. PET, 49 oz. PET

ATTRIBUTES: Energy

Now available in six flavors: Unleaded, Fuel, Ethanol, Octane, and for SPRING 2015 – Hydro Fuel Baja Punch and Black Tea Lemonade. SPEED provides the human body with the fuel it needs to keep up with the SPEED of everyday life. Each drink contains a potent energy blend of B-vitamins, caffeine, taurine and ginseng. Packaged in 16 oz. cans with a stylish black top, sleek body and bilingual English and Spanish nutrition facts, SPEED is available in singles, four-packs and cases throughout major retailers, convenience and grocery stores, along with select bars and nightclubs.

Suja Juice began from a shared dream to help people transform their lives through conscious nutrition. All of Suja’s products are Organic, Non-GMO & Cold-Pressured. Suja uses locally sourced ingredients, whenever possible. Suja is made with Cold Pressure, also known as High Pressure Processing (HPP), instead of high heat, to extend shelf life & to help maintain essential vitamins, minerals & enzymes.

Suja is happy to introduce 3 new 12oz Suja Essentials flavors, Uber Greens, Cucumber Chill and Carrot Crush. Suja has also added four 49oz family size bottles to its Essentials lineup – Carrot Crush, Mighty Greens, Green Delight and Berry Goodness. Lastly, responding to consumer demand for lower sugar options, Suja has reformulated it’s popular flavor Spark and introduced 3 additional flavors within the Classic line, Revive, Lavenade and Fortitude, all with less than 10g of sugar per serving!

BEVNET MAGAZINE MARCH 2015

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Tamesis Aloe Drink

Temple Turmeric Golden Milk

imported by Cormar Beverages PACKAGING: 16.9 oz. PET ATTRIBUTES: Gut Health Great taste w/ vitamins, minerals & amino acids

TapouT Performance

PACKAGING: 16 oz. PET ATTRIBUTES: Sports and Hydration Advanced 3-in-1 formula. All natural.

Real sugar.

Temple Tumeric Ginger-Aid Elixir

Temple Turmeric PurePRANA

Temple Turmeric

Temple Turmeric

Temple Turmeric

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 3 oz. PET

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Balance/ Homoestasis

Made with Hawaiian Gold Turmeric, coconut cream &

Organic matcha green tea, coconut & hemp milks.

Temple Turmeric Bullet Brew Turkish Coffee

Splash Beverage Group

Temple Turmeric Matcha Latte

Temple Turmeric Mexican Chocolate

ATTRIBUTES: Balance/ Homoestasis Potent tonic shot to give sustained energy boost.

TigerNut Horchata - Strawberry

Temple Turmeric

Temple Turmeric

Organic Gemini

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Gut Health

Cold brew fair-trade coffee, turmeric & cardamom.

Cacao mylk with a turmeric-cinnamoncayenne spice.

Organic, Non-GMO, Paleo, Prebiotics, Iron, HPP

Temple Turmeric Coconut Nectar Elixir

Temple Turmeric Mineral Green Elixir

Titan Tea

Temple Turmeric

Temple Turmeric

Temple Turmeric

Chill Brands, LLC

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 16 oz. PET

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Electrolyte Enhanced

Unique vegan, herbal Elixir with 16g turmeric.

Unique vegan, herbal Elixir with 16g turmeric.

Organic turmeric, spirulina, barley and chlorella.

Tea with Electrolytes *Organic* Low Calorie

Temple Tumeric Turmeric Pineapple Elixir

Temple Turmeric Japanese Matcha Elixir

Temple Turmeric Original Elixir

#trueSPORT

Temple Turmeric

Temple Turmeric

Temple Turmeric

True Brew

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

PACKAGING: 12 oz. PET

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Balance/ Homoestasis

ATTRIBUTES: Electrolyte Enhanced

Golden pineapple pairs with Hawaiian gold turmeric

With organic, ceremonial grade Japanese Matcha

Packed with 16 grams of our Hawaiian Gold Turmeric

Hydrate without the guilt! Nothing artiďŹ cial!

78 MARCH 2015 BEVNET MAGAZINE

West Coast Chill Pure Energy

trimino protein-infused water

XL Energy Drink

Miami Bay Beverage Company

West Coast Chill

XL Energy Drink Corp

PACKAGING: 16 oz. PET

PACKAGING: 16 oz.

Can, 8.4 oz. Can

PACKAGING: 8.4 oz.

Can, 16.9 oz. Can

ATTRIBUTES: Energy

ATTRIBUTES: Energy

Pure Energy contains No Sugar and No Caffeine

a refreshing tasty, lightly carbonated energy boost

ATTRIBUTES: Sports and Hydration trimino protein-infused water is simply delicious, and each flavor carries just 28 calories plus 3 major performance benefits.

First, you get 7g of whey protein, the gold standard for athletes and anyone who wants more muscle performance. Whey protein, absorbed quickly by the body, contains musclebuilding amino acids for fast recovery after a workout.

West Coast Chill Student Athlete

There’s also 100% vitamin B complex, (B3, B5, B6, B12) – the essentials for energy, recovery, immune health, and digestion. And trimino is great for what it doesn’t have: 0g sugar, 0 carbs, and 0 caffeine.

Four simply delicious flavors: Mixed Berry, Coconut Pineapple, Peach, Strawberry Lemonade. trimino is the smart choice for healthy living. For moms, it’s a great alternative to highcalorie kids beverages. For anyone watching their weight it’s a smart way to achieve your personal best. It’s safe for diabetics and other medical conditions. And it’s great for anyone who wants to make the right choice about diet throughout the day.

Tu Me Turmeric Infused Water

Vita Coco Coconut Water

Tu Me Beverage Company

All Market Inc, DBA Vita Coco

PACKAGING: 16.9 oz. PET

PACKAGING: 500 mL Tetra Pak, 330 mL Tetra Pak, 1 L Tetra Pak

ATTRIBUTES: Sports and Hydration

West Coast Chill

Scivation

PACKAGING: 16 oz. Can

PACKAGING: 16.9 oz. PET

ATTRIBUTES: Sports and Hydration

ATTRIBUTES: Muscle and Fitness

Natural Performance w/No Sugar and No Caffeine

7g of BCAAs w/ electrolytes. Sugar and calorie free

wojoENERGY Wojo Nutrition PACKAGING: 1.2 mL Drops ATTRIBUTES: Energy Liquid microsupplements you can add to any drink.

ATTRIBUTES: Sports and Hydration

All Natural Turmeric Infused Water

JUNE 11, 2015 CHICAGO, IL

Naturally electrolyterich, never-fromconcentrate

Vita Coco Cafe

Vuka Energy Drinks All Market Inc, DBA Vita Coco PACKAGING: 330 mL Tetra Pak ATTRIBUTES: Energy Electrolyte-rich coconut water-based lattes.

XTEND BCAA RTD

ADDITIONAL INFORMATION AND REGISTRATION AVAILABLE AT:

WTRMLN WTR

Vuka, LLC

World Waters

PACKAGING: 16 oz. Can

PACKAGING: 12 oz. PET

ATTRIBUTES: Energy Vuka Natural Energy Drinks: Workout, Think & Renew

ATTRIBUTES: Sports and Hydration

www.brewbound.com/events

Watermelon Water.

High electrolytes.

Low sugar.

BEVNET MAGAZINE MARCH 2015

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A. Holliday & Company Inc.

AMCO Products Company

Axiom Foods

Bay Cities

In business for over 40 years, we source and deliver bulk teas (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and Coconut Water Powder. Contact Us!

AMCO Products Company has been serving the bottling industry for over 55 years. We offer complete solutions for your package change needs. From quality change parts to compatible capping chucks, we are your source for the highest quality parts and service with the least downtime. Call us today.

Axiom Foods is the world’s largest and most innovative source for organic, chemical-free, hexane-free and allergen-free Oryzatein Whole Grain Brown Rice Protein. We are dedicated to starting with organically cultivated raw seeds, then adding outstanding, proprietary technology.

Bay Cities delivers concept to completions as a turnkey solutions provider.

We are a direct manufacturer specializing in point of purchase displays, retail packaging, industrial packaging, in-store signage, and digital printing.

Our services range from cold sealing to packout and fulfillment.

AIBMR Life Sciences, Inc.

Applied Food Sciences, Inc.

Axiom Foods, Inc.

Berlin Packaging

AIBMR provides consulting services to the beverage and natural products industry worldwide. AIBMR specializes in services specifically designed to match client goals: GRAS Self-determinations, FDA GRAS and NDI Notifications, FDA/FTC compliance, label reviews, and label claims substantiation.

Looking for a "Clean Label"? How about organic energy? AFS leads the way with organic & naturally sourced ingredients for natural energy, sports nutrition, and health & wellness. AFS prides ourselves in non-gmo and ethically sourced ingredients, while offering turnkey solutions for your customers

Manufacturing chemical-free plant proteins, plus rice and oat milk-substitutes since 2005, Axiom now offers organic pea and hemp in addition to rice and sacha inchi. Ask for details about how once again third party clinical trials show that plant proteins can be as beneficial as whey protein.

Berlin Packaging is a premier supplier of plastic, glass, and metal containers and closures. We offer a wide array of packaging for beverage companies along with design, financing, consulting, and warehousing services for customers of all sizes. We exist to help companies be Greater, Faster.

AIDP, Inc.

Artiste

AZPACK Bottling & Canning

Bioenergy Life Science, Inc.

Patented Magtein™ is the only form of magnesium shown to effectively cross the blood brain barrier.

It increases brain synaptic density.

Four published research studies have demonstrated Magtein’s ability to improve short-term and long-term memory, recognition and learning.

Magtein is FDA GRAS.

Artiste is a leading global supplier of high quality specialty flavor ingredients sourced through a global network of partner manufacturers. Portfolio includes Citrus, Mints, Extracts including Tea, Coffee, Cocoa, Vanilla and Fruit, Flavors and a premium line of Nutraceuticals and Botanicals.

Fully automated bottling & canning for high-acid beverages, powder blending & filling, state-of-the-art 240,000 SF facility, 400,000 bottle daily capacity, 1 million can daily capacity, tunnel pasteurized, hot fill or cold fill preserved, can fill sizes 5.5 oz. up to 24 oz.

Bioenergy Life Science manufactures the bulk ingredient Bioenergy Ribose, the only FDA GRAS-affirmed, branded and patent-protected ribose.

Due to its scientifically validated energy enhancing and health benefits, Bioenergy Ribose is used in leading functional foods and beverages.

AIDP, Inc.

Aviva Pharmaceuticals Ltd

Barrington Nutritionals

Ceramic Decorating Company, Inc.

AIDP’s provides the highest quality, clean, plant proteins including RisaPro&Gabiotein, rice proteins; Peasipro, Pea Proteins; & Advantein™, a proprietary blend of rice&pea proteins providing a complete amino acid profile.All plant proteins are available in organic&nonorganic forms; &beverage grade.

Dimethyl Dicarbonat (DMDC) is a colorless liquid and is used as a beverage preservative.

Barrington Nutritionals is a wellrespected international distributor of choice for high-quality, science based ingredients. We provide a high-level of product expertise & are dedicated to customer service, efficiency & integrity. We partner with superior manufacturers & supply topnotch ingredients.

Ceramic is committed to providing superior customer service, high quality offerings, and overall supply chain/ packaging fulfillment solutions for: 1.Beer bottles 2.Growlers 3.Screen printed labels 4.Carriers 5.Master Cartons Faster. Better. Easier. Cheaper. Give us a call today.

80 MARCH 2015 BEVNET MAGAZINE

Chemi Nutra

CROWN Cork & Seal USA, Inc

Foodarom

HPIngredients

Chemi Nutra makes the functional ingredient AlphaSize® Alpha-Glyceryl Phosphoryl Choline (A-GPC). AlphaSize® boosts both mental and physical energy while remaining tasteless and completely water soluble in any beverage. The FDA has acknowledged AlphaSize® A-GPC as GRAS.

Crown is the leader in metal containers to the functional beverage industry. We offer best-in-class quality, innovation, and speed-to-market. Build your brand with Crown's new Sleek can product line. We offer a variety of sizes including 7.5oz, 8oz, 10oz, and 12oz. Learn more on our website.

Our expert flavor designers craft and tailor products to help give your brand a signature flavor.

Available certifications: Organic, Kosher, Halal

HPI offers functional superfruit ingredients from juice concentrate, freeze-dried powder & powder extracts of: Maqui berry, Elderberry, Blackberry, Blueberry, Raspberry, Bergamot, Blood Orange, etc. Clinically-tested to help you develop exciting, new, innovative & delicious blockbuster beverages

Corbion

Custom Ingredients, Inc.

Fort Dearborn Company

Idaho Milk Products

Corbion is the global market leader in lactic acid, lactic acid derivatives and lactides, and a leading company in functional blends. We offer a broad portfolio of vitamin & mineral premixes, functional ingredients, and emulsifiers, as well as flavor optimization & shelf-life applications.

We are experts in flavor creation, offering full service beverage development to match your unique flavor profile. We provide superior quality, custom flavors, with excellent customer service.

Decorative label solutions…we’ve got you covered. Fort Dearborn Company offers shrink sleeve, pressure sensitive, roll-fed and cut & stack labels in a variety of substrates, inks and finishing options to support your brand building objectives. We service brands large and small. Contact us today.

We believe the freshest, most consistent milk product ingredients lead to the best tasting end products. We are the only supplier whose ultra-fresh milk products can transition from our owner operated milking parlors to final packaging within twenty-four hours.

Our dedication to freshness results in better tasting, better performing milk proteins.

Coyote Logistics

Finlays

Ganeden Biotech

Imbera

Powered by proprietary technology, smart people, and unrivaled commitment, Coyote offers van, rail, and open-deck brokerage services and Collaborative Transportation Management services to 14,000+ shippers, from Fortune 100 companies to small businesses, across many industries in North America.

Health benefits and antioxidants in tea and coffee position Finlays, a leading global supplier of tea and coffee ingredients, to assist customers in bringing functional product solutions to a variety of beverage applications including iced cappuccino, ready-todrink, energy, soy and alcohol.

GanedenBC30 (Bacillus coagulans GBI-30, 6086) probiotic is a patented organism that can be found in more than 100 food and beverage products throughout the world. GanedenBC30 is highly stable through processing, shelf life and stomach acids. It is backed by 20 published studies and FDA GRAS status.

Imbera has more than 70 years of experience in the commercial refrigeration market, serving over 1.3 million coolers per year. Imbera is the largest company in its industry in North & South America. Our focus is on customer service and durable products that demand low maintenance.

CP Kelco

Flavor Producers

HP Hood LLC

Ingredion

CP Kelco is a leading global producer of specialty hydrocolloid products and solutions, serving customers across the globe. CP Kelco offers a broad portfolio of stabilizers and texturizers to suit the needs of beverage manufacturers including Gellan, Cellulose & Xanthan Gums, Pectin and Carrageenan.

Flavor Starts Here....Flavor Producers is a leading manufacturer of premium quality conventional and certified organic flavors. Check us out to find out about our NEW line of essences, extracts, natural emulsions and tropical fruits. Your partner in flavor development.

HP Hood is one of North America’s largest aseptic bottle contract manufacturers. With state-of-the-art fillers on both coasts, HP Hood provides logistical efficiencies while delivering unparalleled quality, reliability and speed to both small companies and billion dollar brands.

Ingredion’s complete portfolio of ingredients for functional beverages includes soluble & prebiotic fibers, vegetable protein, stevia, high efficiency emulsifiers, foaming agents, non-GMO sweeteners & texturizers, clean-label alternatives and other nutritional, sweeteners and texture ingredients.

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Inland Label

Juiced Rite Inc.

METABRAND CORP

NORWICH BEVERAGE COMPANY

Long known as the premier label printer for the big beer brands — and the entire craft brewing industry — Inland Label has become a packaging powerhouse. Product offerings include Cut & Stack, Pressure Sensitive, InMold, Blow Mold and Shrink labels.

The premier supplier of all-stainlesssteel hydraulic juice presses for commercial and industrial use. Specialists in custom machinery, fabric filtration products, and sanitary food production equipment. Decades of experience and in-house design and manufacturing abilities.

MetaBrand is the premium flavor development, formulation lab and ingredient distributor in the Natural Products Industry. Combining cutting edge, state of the art manufacturing with years of real market experiences to create the highest quality products for the beverage and supplement industries.

Norwich Beverage Company (formerly Connecticut Currant) has moved into a new larger building in Norwich, CT with an addition of much more bottling capacity with plenty of cold storage.

We produce and bottle flash pasteurized cold fill fruit and vegetable juices in PET from 10 oz to 128 oz.

Innovative Food Processors, inc.

(IFP)

Kefiplant

Multi-Color Corporation

NP Nutra (Nature's Power Nutraceuticals Corp.)

IFP custom formulates & manufactures powdered functional beverages containing high-value ingredients including fibers, antioxidants, probiotics, sweeteners, proteins, vitamins, & amino acids. Versatile packaging available, including popular stick pouch. NSF registered GMP, SQF Level 3.

Kefiplant produces Kombucha & 30 certified organic fermented botanical extracts for non-alcoholic beverage manufacturers.

Fermentation provides a synergy of phytocompounds, organic acids, probiotics & enzymes.

MCC is a leading global supplier to the beverage industry; providing labeling solutions in Shrink Sleeve, Cut & Stack, Pressure Sensitive, InMold and Heat Transfer. Print offerings include Digital, Flexographic, Offset, Gravure and Screen/Combination.

NP Nutra is a leading supplier of premium quality botanical ingredients and extracts to the functional food and beverage industries since 1998.

Our line includes Superfruits, Extracts, Signature Blends and categories like NutraFlow, our special line of water soluble ingredients perfect for beverages

iTi tropicals, Inc.

Leahy-IFP

Naturex Inc.

O-AT-KA Milk Products Cooperative, Inc.

iTi is an importer that believes in more than shipping tropical fruit juices to the food manufacturing industry. For 26 years, we have been introducing the food world to new and exciting fruits. Most recently, to a ground breaking coconut water concentrate.

Leahy-IFP continues to define itself through quality products, innovative ideas, and exceptional service. With exceptional R+D support, we bring ideas to life in a variety of aseptic & eco-friendly packaging. Whether it's smoothies, juices, cocktail mixes, teas, or syrups we have a solution for you.

Naturex is the global leader in specialty plant-based natural ingredients. We provide ingredients that add value to your beverages by improving organoleptic characteristics, such as color, flavor, taste, and texture, while adding functional and nutritional properties and extending shelf life.

O-AT-KA Milk Products Coop. Inc. offers the highest quality co-packing, R&D and new product ideation expertise for shelf-stable RTD beverages such as nutritional, tea and coffee based beverages. For more information on the wide range of capabilities at our SQF Level 3 facility visit our website.

ITO EN(North America) INC.

Martin Bauer Inc.

Nor Cal Beverage Company, Inc.

Orgenetics, Inc.

ITO EN, the leading supplier of green tea and beverages offers an array of green tea, to include MATCHA, finely milled green tea leaves revered for its antioxidants & natural energy boost.

A trend forward ingredient for healthy beverages, baking and cooking. 100% Authentic Matcha from Japan

The Martin Bauer Group is one of the largest manufacturers of tea & botanical extracts and raw materials for the food & beverage and nutritional supplements industries. Supplying off-the-shelf ingredients and tailormade products for your requirements.

Safe, high quality products you can trust.

Beverage Manufacturer of Energy Drinks/Sparkling Drinks, Organic & All Natural Products, Ready to Drink Teas & Ades, Vitamin/Nutrient Enhanced Waters, Chilled Juices, and NonCarbonated Juices / Drinks

Orgenetics, Inc. offers its premium and innovative line of Orgen® brand ingredients for the functional beverage industry: 100% Certified Organic & All Natural, water soluble, Vitamins and Minerals, standardized from extracts of Organic fruits & vegetables.

Visit our website for more info.

82 MARCH 2015 BEVNET MAGAZINE

Overnight Labels, Inc

Steviva Ingredients, Inc.

Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell inserts, pressure & non pressuresensitive labels and more!

Steviva Ingredients, Inc. is a global ingredient supplier with a focus on all-natural high-intensity sweeteners and customer sweetening solutions for manufacturers.

Steviva Ingredients sweeteners and bulk ingredients are all natural, GMO free, soy free, corn free and allergen free.

PTM Food Consulting

Sunland Nutrition, Inc.

PTM Food Consulting is your premier product development & manufacturing support firm. Our wide range of expertise, development and creativity achieves an exciting point of difference between your product and competitors. Whether your project is a simple formulation or a complex one, we’re your team.

Sunland Nutrition is an industry trusted innovative source of raw materials in the food and beverage marketplace. We promise a complete line of high-quality ingredients which include vitamins, amino acids, sport nutrition, natural and organic sweeteners, and more.

We want to help your business grow!

Pyure Brands LLC.

Synergy Flavors

The Pyure Organic product line is a variety of high-purity, organic-certified, and Non-GMO Project Verified Stevia and Erythritol sweeteners that are calorie-free, safe for diabetics and approved for a variety of food and beverage applications.

Synergy Flavors is a leading manufacturer and supplier of flavorings, extracts and essences. We have extensive experience across the food and beverage industry, developing high quality taste and masking solutions with specific emphasis on proteinenhanced product formulations.

SouthEast Beverage and Bottling

Southeast Bottling & Beverage is a tolling and turnkey manufacturer of beverages. Our 3 lines can manufacture 2oz to 96oz hot fill or cold fill process. New 76,000 sf state of the art facility with more capacity, capabilities, top notch mgmt, Organic and cGMP Cert. Call us for more information.

BEVNET MAGAZINE MARCH 2015

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COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

A. Holliday & Company Inc.

Christine Renken

4141 Yonge Street

Toronto

ON

M2P 2A8

416-225-2217

teacoff.com

agua enerviva LLC

Mike Sharman

15 Grumman Rd W STE 1300

Bethpage

NY

11714

267-614-6437

John R Endres, ND

4117 S Meridian

Puyallup

WA

98373

253-286-2888

aibmr.com

Katherine Lund

19535 E Walnut Drive South

City of Industry

CA

91748

303-734-0860

aidp.com

All Market Inc, DBA Vita Coco

Hailey Tully

38 W. 21st Street

New York

NY

10010

646-461-0319

vitacoco.com

ALO Drink

Brian Choi

377 Swift Ave.

South San Francisco

CA

94080

800-223-4438

alodrink.com

AMCO Products Company

Brett Hurst

501 Phoenix

Fort Smith

AR

72916

800-648-1032

amcoprod.com

Amy & Brian Naturals

David Hollister

3109 Grand Ave #488

Miami

FL

33133

305-938-0600

amyandbriannaturals.com

Applied Food Sciences, Inc.

Jackson Zapp

5708 Tabletop ct

Boulder

CO

80301

303-513-5368

appliedfoods.com

AIBMR Life Sciences, Inc. AIDP, Inc.

AQUAhydrate

Yolanda Dotson

5870 W Jefferson Blvd

Los Angeles

CA

90016

310-559-5058

aquahydrate.com

Arteasan, LLC

Corina Flushing

4000 Ponce de Leon Blvd

Coral Gables

FL

33146

617-510-9301

arteasan.com

Joe Raimondo

139 Harristown Road

Glen Rock

NJ

07452

201-447-1311

artiste.us.com

Artiste Avitae USA, LLC

Dan Ashby

PO Box 93686

Cleveland

OH

44101

949-282-3449

Aviva Pharmaceuticals Ltd

Mason Yuan

1378 Lu Jia Bang Rd.

Shanghai

SHG

2000011

+86(21)61353236

Axiom Foods

David Janow

12100 Wilshire Blvd

Los Angeles

CA

90025

310-264-2606

axiomfoods.com/index.php

Austin Full

12100 Wilshire Blvd.

Los Angeles

CA

90025

800-711-3587

axiomfoods.com

AZPACK

7303 S Kyrene Rd

Tempe

AZ

85283

480-449-7770

azpack.com

Rachel Mansfield

1800 East State Street

Hamilton

NJ

08609

609-586-0500

drinkbai.com

Martin Chalk

39 West 32nd St

New York

NY

10001

212-564-0878

drinkbalance.com

500 Mamaroneck Avenue

Harrison

NY

10528

800-684-2436

BarringtonNutritionals.com

Axiom Foods, Inc. AZPACK Bottling & Canning Bai Brands Balance Water Barrington Nutritionals BAWLS Guarana Bay Cities Berlin Packaging Bioenergy Life Science, Inc. Bragg Live Food Products

goavitae.com avivapharma.com

Kellie D'Amato

8840 Commons Blvd.

Twinsburg

OH

44087

888-731-9708

bawls.com

Rachel Aelion-Moss

5138 Industry Ave

Pico Rivera

CA

90660

562-948-3751

bay-cities.com

Carole Branchetti

525 W Monroe

Chicago

IL

60661

312-869-7539

BerlinPackaging.com

Mark Johnson

13840 Johnson St NE

Ham Lake

MN

55304

763-746-3944

bioenergyribose.com

Michael Launer

PO Box 7

Santa Barbara

CA

93102

805-968-1020

Bragg.com

Califia Farms

Tim Pisarski

1095 E. Green St

Pasadena

CA

91106

626-204-0830

califiafarms.com

Celsius Inc.

Gerry David

2424 N Federal Hwy, Suite 208

Boca Raton

FL

33431

561-276-2239

celsius.com

Ceramic Decorating Company, Inc.

Rick Nunez

4900 Zambrano St

Commerce

CA

90040

323-268-5135

Chemi Nutra

Chase Hagerman

11100 Metric Blvd

Austin

TX

78758

512-823-2500

Chill Brands, LLC

Seane Marie Edwards

1 Little West 12th Street

New York

NY

10014

800-832-0525

cheminutra.com titantea.com

Ciara's Kombucha

Ruth Patras

Highway 37

Toms River

NJ

08755

732-778-6550

ciaraskombucha.com

Cocogeek Enterprise

Peter Chang

66, Jalan Sri Bahari, 10050

Georgetown

PG

10050

0164224178

Connecticut Currant

Allyn Brown

50 NW Corner RD

Preston

CT

06365

860-889-3766

aluvodrinks.com ctcurrant.com

Corbion

Leo Manning

7905 Quivira Rd.

Lenexa

KS

66215

800-669-4092

corbion.com

Coyote Logistics

Justin Turner

2545 W Diversey Ave, 3rd Floor

Chicago

IL

60647

773-365-8983

coyote.com

CP Kelco

Leanne Levy

3100 Cumberland Blvd

Atlanta

GA

30339

678-247-7454

CROWN Cork & Seal USA, Inc

Ron Skotleski

One Crown Way

Philadelphia

PA

19154

215-718-1303

Custom Ingredients, Inc.

Mike Wendling

160 Calle Iglesia

San Clemente

CA

92672

949-276-7995

customingredientsinc.com

DD Beverage Co.

Andrew Drayson

Unit 28-2, 7704 Birch Bay Dr.

Blaine

WA

98230

604-999-3050

beaverbuzz.com

DD USA Organic LLC

crowncork.com

Maike Mocikat

2001 Biscayne Blvd. Ste# 117/68

Miami

FL

33137

866-822-3650

darkdog-organic.com

Michael Radziszewski

302 Washington st. #150-1547

San Diego

CA

92103

619-866-4457

AfterPartyPal.com

EEG Inc.

David Hobbs

3412 S. 60th St. West

Billings

MT

59106

406-672-6996

DrinkCoolBlue.com

Enterprise Beverage Group, LLC

David Drow

1200 NE 7th Ave

Fort Lauderdale

FL

33304

888-762-5220

hardrockenergydrink.com

Epicurean French Beverages

Rob Exner

4470 Chamblee Dunwoody Road

Atlanta

GA

30338

770-457-0300

epicureanbeverages.com

EBNSOL INC

Finlays

Jamie Bechard

10 Blackstone Valley Pl

Lincoln

RI

02865

800-288-6272

finlays.net

Flavor Producers

Janet Guzman

28350 W. Witherspoon Pkwy

Sylmar

CA

91342

661-257-3400

flavorproducers.com

84 MARCH 2015 BEVNET MAGAZINE

COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Foodarom

Christophe Dugas

4343 viewridge

San Diego

CA

92123

858-268-4000

foodarom.com fortdearborn.com

Fort Dearborn Company

Gwen Chapdelaine

1530 Morse Avenue

Elk Grove

IL

60007

847-357-9500

Heather Duchesneau

17413 FM 2920 Bld.# H

Tomball

TX

77377

281-687-5750

mypurplestuff.com

Ganeden Biotech

Michael Bush

5800 Landerbrook Drive

Mayfield Heights

OH

44124

440-229-5230

GanedenBiotech.com

Genuína Lindoya/Acquafibra, Inc.

Martin Ruette

Av. N. Sra. das Brotas, 490

Lindoia

SP

13950

+5519996243003

genuina.com

GO BODY Nutrition

Kip Alexander

5125 Slater Rd

Anderson

SC

29621

877-330-3446

gobody.com

Funktional Beverages, Inc.

Jill Hanna

2600 W. 8th Avenue

Denver

CO

80204

303-717-5957

good2grow

Go Fast Sports & Beverage Co.

Katie Bennett

2859 Paces Ferry Road

Atlanta

GA

30339

678-564-3213

GURU BEVERAGE CO.

Joseph Zakher

4200 St Laurent Bvld. #550

Montreal

QC

H2W 2R2

888-810-4878

guruenergy.com

H2Om Int. Inc.

Lex Lang

4225 Alcove Ave

Studio City

CA

91604

818-761-5759

h2omwater.com

Health-Ade LLC

Liana Bielkevicius

3347 Motor Ave #200

Los Angeles

CA

90034

844-FERMENT

health-ade.com

HealthVerve Food Manufacturing USA Inc

Imelda Veharanta

9083 Santa Anita Ave

Rancho Cucamonga

CA

91730

909-481-7514

HealthVerve.com

J Hira

820 Central Avenue

Summerville

SC

29483

843-532-5226

herbal-bliss.com

Todd Berardi

1862 Union St.

San Francisco

CA

94123

415-420-4801

hiballer.com

Herbal Bliss, Inc. Hiball Inc. HP Hood LLC

Jeffrey Andrews

6 Kimball Lane

Lynnfield

MA

01940

617-887-8440

hphoodllc.com

HPIngredients

Hame K Persaud

707 24th Ave. West

Bradenton

FL

34205

941-749-7066

HPIngredients.com hummkombucha.com

Humm Kombucha

Jamie Danek

1125 NE 2nd Street

Bend

OR

97701

541-306-6329

Sammy Nasrollahi

314 Main Street

Greenwood

SC

29646

864-227-0663

hydroonebeverages.com

Idaho Milk Products

Nick Cosinteno

2249 South Tiger Drive

Jerome

ID

83338

855-375-6455

idahomilkproducts.com

Imbera

imberacooling.com

Hydro One Premium Beverages

Eduardo Paez

245 Townpark Drive

Kennesaw

GA

30144

678-504-6842

imported by Cormar Beverages

Mario Velez

6757 Taeda Dr.

Sarasota

FL

34241

239-851-4550

Ingredion

Luis Ferrey

5 Westbrook Corporate Center

Westchester

IL

60154

866-961-6285

Inland Label

Shawna Koss Dale

2009 West Avenue South

La Crosse

WI

54601

608-788-5800

inlandlabel.com

Innovative Food Processors, inc. (IFP)

Customer Service

2125 Airport Drive

Faribault

MN

55021

507-334-2730

ifpinc.biz

INVIGORADE

Daniel Morad

1317 Loma Drive

Hermosa Beach

CA

90254

424-265-9776

INVIGORADE.com

iTi tropicals, Inc.

Philippe Aubry

30 Gordon Ave.

Lawrenceville

NJ

08648

609-987-0550

ititropicals.com

Adam Hertel

20 Jay Street, Suite 530

Brooklyn

NY

11201

619-433-4240

itoen.com

Tara Wasserman

20 Jay Street, Suite 530

Brooklyn

NY

11201

718-250-4035

itoen.com

Derek Pippin

PO BOX 310838

Austin

TX

78703

512-992-5378

jademonk.com

Joni Juice

Cindy Kasindorf

PO Box 1262

Englewood Cliffs

NJ

07632

201-540-9868

jonijuice.com

Juiced Rite Inc.

Charles Hanner

5207 G. Street

Chino

CA

91710

909-464-8253

juicedrite.com

Kefiplant

Chantale Houle

2120 Joseph St.-Cyr

Drummondville

Quebec

J2C 8V6

819-477-2345

kefiplant.com

ITO EN ITO EN(North America) INC. Jade Monk, LLC.

ingredion.us

KeVita Cleansing Probiotic Tonics

Michelle Dolge

2220 Celsius Ave

Oxnard

State:

93030

805-256-3053

kevita.com

KeVita Master Brew Kombucha

Michelle Dolge

2220 Celsius Ave

Oxnard

State:

93030

805-256-3053

kevita.com

KeVita Sparkling Probiotic Drinks

Michelle Dolge

2220 Celsius Ave

Oxnard

State:

93030

805-256-3053

kevita.com

Knockout Energy

Glenn Craney

14131 N. Rio Vista Blvd.

Peoria

AZ

85381

602-773-5656

knockoutenergy.com

Kolé Life Foods, LLC

James Dada

11020 Huntersview Road

Ellicott City

MD

21042

804-822-6403

kolelifefoods.com

Brandon Hawthorne

231 SE Alder, 3rd Floor

Portland

OR

97219

503-224-7331

Wonderdrink.com

Kombucha Wonder Drink

Elaine Cotecson

80 W. Sierra Madre Blvd.

Sierra Madre

CA

91024

925-326-8373

Leahy-IFP

L.A. Libations

Joseph Arends

2350 Ravine Way

Glenview

IL

60025

847-904-5202

leahy-ifp.com

Liquid Management Partners, LLC

liquidiceenergy.com

Michael H. Lam

1983 Marcus Ave.

Lake Success

NY

11042

516-775-5050

Little Miracles

Bob Groux

1600 Dove Street

Newport Beach

CA

92660

949-335-1730

drinklittlemiracles.com

LIVE Kombucha Soda

Kat Kramer

4020 South Industrial Drive

Austin

TX

78744

512-888-9959

LIVESodaKombucha.com

Brandon Bohland

38955 Hills Tech Drive

Farmington Hills

MI

48331

248-960-1700

Hail Jung

3550 Wilshire Blvd.

Los Angeles

CA

91106

213-388-6168

braindoctorwater.com

scott strader

75950 alta mira Dr

Indian wells

CA

92210

888-702-5584

lotuselixirs.com

Living Essentials Long Living Secret, Inc. Lotus Elixirs North America

BEVNET MAGAZINE MARCH 2015

85

COMPANY CONTACT INFORMATION COMPANY

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Love Beets

George Shropshire

Three Bala Plaza West, Suite 116

Bala Cynwyd

PA

19004

856-692-1584

lovebeets.com

Mamma Chia

Matt Buckley

5205 Avenida Encinas

Carlsbad

CA

92008

855-588-2442

MammaChia.com

Howard Kowalsky

27777 Franklin Road

Southfield

MI

48034

248-746-7044

drinkmarley.com

Martin Bauer Inc.

Gary Vorsheim

300 Harmon Meadow Blvd.

Secaucus

NJ

07094

201-659-3100

martin-bauer-group.us

Maverick Brands

John Campbell

2400 Wyandotte St

Mountain View

CA

94043

860-705-5816

cocolibreorganic.com

Eric Schnell

3775 Park Avenue, Suite 1

Edison

NJ

08820

888-611-5573

metabrandcorp.com

Marley Beverage Company

METABRAND CORP Miami Bay Beverage Company

Peter Dacey

127 Cedar Street

Branford

CT

06405

203-903-3199

drinktrimino.com

Monarch Beverages

Tommy Little

3630 Peachtree Road NE

Atlanta

GA

30326

404-262-4040

monarchbeverages.com

Richard Hastings

1 Monster Way

Corona

CA

92879

951-739-6200

Multi-Color Corporation

Kevin O'Brien

4053 Clough Woods Drive

Batavia

OH

45103

920-262-1166

mcclabel.com

Natural Choice Beverages

Mike Pennisi

3491 Park Dr., 20-213

El Dorado Hills

CA

95762

916-281-0030

ncbeverages.com

Scott Mendelsohn

L1, Suite 5, 863-871 Bourke St, Waterloo

Sydney

NSW

2017

02 8599 1099

Samuel Menard

375 Huyler Street

South Hackensack

NJ

07606

201-440-5000

naturex.com

Vin Montes

109 Norfolk Avenue

Roanoke

VA

24011

540-904-2102

nerdfocus.com

Monster Energy Company

Natural Raw C Pty Ltd Naturex Inc. Nerd Beverage Corporation

Lindsay Andoscia

2550 N. Hollywood Way

Suite 502

CA

91505

310-393-6444

drinkneuro.com

New Whey Nutrition

neuro Brands

Chuck Walkley

5707 Dot Com Court suite 1079

Oviedo

FL

32765

407-971-6011

nuaquos.com

NextFoods Inc.

Todd Beckman

PO Box 17460

Boulder

CO

80308

303-443-3631

goodbelly.com

Nor Cal Beverage Company, Inc.

Pete Grego

2150 Stone Blvd.

West Sacramento

CA

95691

916-372-0600

ncbev.com

NORWICH BEVERAGE COMPANY

Allyn Brown

50 NW Corner RD

Preston

CT

06365

860-889-3766

ctcurrant.com

Mark Campbell

15171 S. Figueroa St

Gardena

CA

90248

310-231-5242

npnutra.com

David Crisp

700 Ellicott St

Batavia

NY

14020

800-828-8152

oatkamilk.com

NP Nutra(Nature's Power Nutraceuticals Corp.)

O-AT-KA Milk Products Cooperative, Inc. Ocean Spray Cranberries, Inc.

Sharon Newcomb

1 Ocean Spray Drive

Lakeville-Middleboro

MA

02349

508-946-7185

Organic Gemini

George Papanastasatos

630 Flushing Ave

Brooklyn

NY

11206

347-662-2900

organicgemini.com

Orgenetics, Inc.

Saumil Maheshvari

570 W Central Ave Suite B

Brea

CA

92821

714-575-0005

orgenfamily.com

Lindsay Quinn

151-15 West Industry Court

Deer Park

NY

11729

631-242-4240

overnightlabels.com

Dylan Myers

1222 SE Gideon St.

Portland

OR

97202

503-235-0004

pokpoksom.com

Positive Beverage, LLC.

Zach Muchnick

1434 E. Borchard Ave.

Santa Ana

CA

92705

424-203-3302

PositiveBeverage.com

Premier Nutrition Corp.

Lee Partin

5905 Christie Avenue

Emeryville

CA

94608

804-640-3210

premierprotein.com

Overnight Labels, Inc Pok Pok Som

Protein2o Inc.

Robert Kral

2755 W Thomas St.

Melrose Park

IL

60160

855-290-7820

drinkprotein2o.com

PTM Food Consulting

Ryan Dolan

1705 Bay Ave.

Point Pleasant

NJ

08742

888-736-6339

PTMFood.com

Pyure Brands LLC.

Justin Mears

2277 Trade Center Way

Naples

FL

34109

305-509-5096

PyureSweet.com

Ralph & Charlie's Beverage Co. Real Water

Paul Catalano

169 Gardner Ave

Brooklyn

NY

11237

718-821-7200

ralphandcharlies.com

Anthony Randolph

3208 W. Desert Inn Rd

Las Vegas

NV

89102

702-310-5437

DrinkRealWater.com

1740 Stewart Street

Santa Monica

CA

90049

310-393-4647

redbull.com/products

Red Bull North America Revive Kombucha

Rebekah Lovett

399 Business Park Court

Windsor

CA

95492

707-536-1193

Runa

Dan MacCombie

33 Flatbush Ave

Brooklyn

NY

11217

800-485-3803

Peter Wilson

1160 Calle Cordillera

San Clemente

CA

92673

650-644-5245

Mark Cook

4460 Crescent St

Stroudsburg

PA

18360

570-234-0094

Monica Mark

1448 Industry Dr

Burlington

NC

27215

619-869-3900

Sambazon Scheckter's Organic Beverages Scivation Shamrock Farms

runa.org

scivation.com

Spencer Taich

2228 N. Black Canyon Hwy.

Phoenix

AZ

85009

312-929- 0502

rockinrefuel.com

SkyWater Beverage Company

Shaun O'Hollaren

1980 Coldwater Canyon Dr.

Beverly Hills

CA

90210

310-729-9945

flyskywater.com

Sleepyhead

Chuck Hamman

1947 W. Winnemac Ave

Chicago

IL

60640

312-224-8012

drinksleepyhead.com

SOS Hydration Inc

James Mayo

369 pine street

san francisco

MA

94104

415-815-7665

SouthEast Beverage and Bottling

Alisa Cessna

15304 Citrus Country Lane

Dade City

FL

33523

352-567-2200

86 MARCH 2015 BEVNET MAGAZINE

tampabaycopack.com

COMPANY SPEED Energy Drink LLC.

CONTACT NAME

ADDRESS

CITY

STATE

ZIP CODE

PHONE NUMBER

WEB SITE

Robby Gordon

10615 Twin Lakes Pkwy

Charlotte

NC

28269

704-949-1255

speedenergy.com

Splash Beverage Group

Lee Brody

1 E. Broward Blvd.

Ft. Lauderdale

FL

33301

412-607-1060

drinktapout.com

Steviva Ingredients, Inc.

Thomas King

725 NW Flanders St., Suite 402

Portland

OR

97209

310-455-9876

stevivaingredients.com

Suja Juice

Bella Tumini

8380 Camino Santa Fe

San Diego

CA

92121

858-381-4320

sujajuice.com

Summit Spring Water, Inc. Sunland Nutrition, Inc. Sunshine Beverages, LLC

N. Bryan Pullen

PO Box 480

Harrison

ME

04040

800-225-7267

summitspring.com

Michael Liu

22600 Lambert St, Unit 1206

Lake Forest

CA

92630

949-206-0081

sunlandnutrition.com drinkthesunshine.com

Keith Vest

823 Reynolda Road

Winston-Salem

NC

27104

336-721-1021

Synergy Flavors

LINDSEY WOOD

1500 Synergy Drive

Wauconda

IL

60084

847-487-1011

synergytaste.com

Temple Turmeric

Michelle Tyler

39 Broadway Ste 1110

New york

NY

10006

347-559-6760

tumericalive.com

The Chill Group, Inc.

Russell Fager

PO Box 780

Venice

CA

90294

855-552-4455

DrinkJustChill.com

The Healthy Beverage Company

Steven Kessler

200 S. Clinton Street

Doylestown

PA

18901

215-321-8380

steaz.com

The Masters of Beverages, LLC

Pete Algarin

111 Willow Street

Redwood City

CA

94063

650-369-1239

spiderenergy.com

Shelli Kranz

1809 10th Street

Plano

TX

75074

972-423-8282

truebrew.com

True Drinks, Inc.

True Brew

Robert Van Boerum

18552 MacArthur Blvd. #325

Irvine

CA

92612

949-203-3503

AquaBallDrink.com

True Water Group

Desiree Rodriguez

144 Alhambra St

San Francisco

CA

94123

510-325-1742

kiwaii.com

Tu Me Beverage Company

Shaina Zaidi

3607 W. Magnolia Blvd.

Burbank

CA

91505

818-237-5105

drinktume.com

Vuka, LLC

Gavin Linde

990 Highland Drive

Solana Beach

CA

92075

858-369-5804

vuka.com

Scott Berger

1711 Langley Avenue

Irvine

CA

92614

949-474-2200

westcoastchill.com

Wojo Nutrition

West Coast Chill

Carol Knowles

5350 COLLEGE BLVD.

Overland Park

KS

66211

913-827-4125

wojonutrition.com

World Waters

Rob Paladino

191 Seventh Avenue

New York

NY

10011

212-905-2392

wtrmlnwtr.com

XL Energy Drink Corp

Maja Sponring

521 Fifth Avenue

New York

NY

10175

212-594-3080

xl-energy.com

BEVNET MAGAZINE MARCH 2015

87

Promo Parade Promotions, events & specials for the industry

Perrier Launches “District Perrier,” An Innovative Digital Campaign Perrier Sparkling Natural Mineral Water has introduced consumers to its bolder, quirkier side by transporting them to District Perrier, a party destination that can be experienced digitally and in-store at leading retailers nationwide. Taking cues from illustrious nightlife districts around the world, District Perrier is part fantasy, part reality, featuring an original content hub on Tumblr as well as a creative retail

marketing strategy.

Consumers can explore District Perrier on Tumblr at tumblr.districtperrier.com through the eyes of their hostess, the Perrier Madame. Featured content includes: • Mixology videos with District Perrierinspired cocktails • DJ playlists • Style and destination guides for District Perrier, as well as other cultural hot spots

• A serialized immersive audio narrative created in collaboration with celebrated playwright Pia Wilson Perrier will utilize mobile marketing apps such as Blippar, a mobile augmented reality and image recognition platform, and iBotta, which features District Perrier games to redeem rewards to drive in-store engagement.

These apps will give shoppers the opportunity to experiment with the product.

Hangar 24 Announces Details for 2015 AirFest Hangar 24 Charities will bring world-class aviation and a day of family fun to the Redlands Municipal Airport for the third year in a row on Saturday, May 16.

This year’s AirFest and Anniversary Celebration will bring a huge range of aviators, vintage aircraft, and musical acts to the city. A Kid’s Zone will feature family-friendly attractions for young children, and a huge variety of food vendors will be

NBA All-Star Russell Westbrook is the New Face of Mtn Dew Kickstart PepsiCo recently announced a multi-year partnership with basketball star Russell Westbrook, who will be a brand ambassador of Mtn Dew Kickstart. The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the Mtn Dew’s first national partnership with a pro basketball player and will tip off an entirely new extension of the Mtn Dew Kickstart “It All Starts with a Kick” campaign.

The partnership officially kicked off in New York City and features a new TV commercial starring Westbrook and his friends.

88 MARCH 2015 BEVNET MAGAZINE

on-site serving up dozens of different types of festival fare.

Volunteers at the event will receive free entry to the event, a unique volunteer T-shirt, and an invitation to a volunteer party later in the year. Sponsorship information has also been updated for 2015.

Hangar 24 Charities is expecting to bring at least 15,000 people to the Redlands Airport for the single-day event.

The event also celebrates Hangar 24 Craft Brewery’s seventh year of brewing, and the brewery will release a 7th anniversary beer at AirFest on draught and in limited edition bottles. At least 35 different Hangar 24 beers from throughout the years will be available to attendees, allowing guests to take a trip back through seven years of locally brewed beer.

Promo Parade

Anthony Bourdain Forms Unique Partnership With The Balvenie Single Malt Scotch Whisky The Balvenie and chef, author, and TV show host Anthony Bourdain have announced a multifaceted collaboration that will bring attention to some of America’s finest craftspeople. The partnership will be three-fold: Raw Craft: Bourdain will serve as the host for Raw Craft, which will give viewers an inspiring behind the scenes look inside the workshops of some of the most talented, creative and hardworking craftspeople in America. In The Balvenie spirit, Bourdain will uncover the true meaning of craftsmanship. Each film will

showcase artisans guiding him through the process while providing unique insight into the dedication and sacrifice required to produce everyday items by hand.

American Craft Council Rare Craft Fellowship Awards in association with The Balvenie: Bourdain will serve as the lead juror for this highly coveted award in both 2015 and 2016. Presented annually for contributions to the maintenance and revival of traditional or rare crafts in America, the Fellows will receive an exclusive trip to Scotland and a $10,000 endowment to go towards materials to

continue their crafts. The four additional finalists will receive a $5,000 endowment.

The Balvenie 2015 Rare Craft Collection: In its third year, The Balvenie 2015 Rare Craft Collection will continue as a traveling exhibition featuring original works from some of America’s finest craftspeople.

As curator for the Collection, Bourdain will be an integral part of selecting a firstclass group of artisans dedicated to making handcrafted goods. Live demonstrations, tutorials and Scotch whisky tastings with The Balvenie will all be featured during this multi-city tour beginning fall 2015.

G.H. Mumm Becomes the Official Champagne Sponsor of the Kentucky Derby G.H. Mumm has been named the Official Champagne Sponsor of the Kentucky Derby and Churchill Downs Racetrack, the Derby’s historic home, beginning with the 141st running of the race on May 2, 2015.

A core tenet of this partnership calls for the “G.H. Mumm Winner’s Circle” to be created as part of the ongoing construction of the track’s $4.2 million Winner’s Circle Suites and Courtyard, directly beneath Churchill Downs’ famed Twin Spires. As the Official Champagne Sponsor of the Kentucky Derby and Churchill Downs, G.H. Mumm will be a featured part of victory celebrations following stakes races and major events at the track throughout the year.

90 MARCH 2015 BEVNET MAGAZINE

Under the new partnership agreement, G.H. Mumm will be an integral part of key moments during the Kentucky Derby Day celebration. One such moment will be a sabering of the Cordon Rouge for the pre-race “G.H. Mumm Toast to the Kentucky Derby.”

Consumers will be able to see the featured Kentucky Derby activation

by G.H. Mumm through various in store displays and digital activations within its social media platforms.

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