Brand Guidlines 2020
3 Brand Mission 4 Brand Values 5 Logo 6 Colour Palette 7 Typography
Contents
3
To create engaging media through powerful storytelling & Ensure people are at the forefront of the stories
Brand Mission
4
Passion Simplicity Integrity Diversity Repsect for people
Brand Values
5
Minimum size = 82x40px Width and height must be kept proportionate when rescaling The letter ‘R’ must keep it’s stretched appearance May be used in either black or white, depenedent on background Ensure there is a minimum of 25px of clear space on the left, 29px on the right and 10px on top and bottome when using both logos It is recommned to download the favicon sized logo to avoid the squashing of the lettering If a favicon wants to be manually added, use this guide to ensure the best results
10px
40px
29px 25px
82px
10px
Logo
Download Favicon
6
#000000
#FFFFFF
Strictly black and white Unless representative of a brand collaberation, no other colours may be used Variations may included reduced opacity
Colour Palette
7
Europa Bold Headings/Titles
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&#
Europa Regular Sub-Headings
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&#
Europa Light
Paragraph text/links
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&#
Typography
8
Europa is a web font available in Adobe TypeKit Pairings must only be that of the font variations A free alternative is Google Font’s Nunito If using Nunito, ensure to only use the bold, regular and light variations
Nunito Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&#
Download Nunito
Typography
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